COLLEGE OF BUSINESS AND MANAGEMENT

COURSE SYLLABUS IN TOURISM POLICY PLANNING AND DEVELOPMENT

Course Title: TOURISM POLICY PLANNING AND

DEVELOPMENT Instructor: MARAH S. MAYOT

Prerequisite: NONE Class Schedule:

BSTM 3-2
TUESDAY AND THURSDAY
Credit Units: 3 Consultation Hours:
1:00-2:30 PM
Number of Hours: 3 Term: First Semester A.Y.2024-2025
COLLEGE OF BUSINESS MANAGEMENT VMGO

VISION
The Tourism and Hospitality Management Program envisions itself to be recognized as a Center of Excellence in providing quality
education for future professionals in Hotel and Tourism Industry with strong external linkages in local and international agencies.
MISSION
The Tourism and Hospitality Management Program continuous to train and equip future Hotel and Tourism Professionals with
necessary competencies, skills, and personal qualities in their chosen field of endeavor.
BSTM PROGRAM GOAL
To produce globally competitive and morally upright professionals in Hospitality and Tourism Management industry.

BSTM Program Objectives

1. To develop competent Tourism and Hospitality graduates for global competitiveness.

2. To provide the students with updated knowledge and skills through instruction, seminars, conferences, training and educational
tours.
3. To conduct researches relevant to the program.
4. To establish linkage with the Department of Tourism, hotels, resorts, restaurants, travel agencies, airline industry and other
related establishments for the internship and placement of graduates.
5. To conduct trainings and seminars in the community such as tourism awareness, tour guiding, handicraft, delicacies making and
marketing.
6. To engage in entrepreneurial activities that involves ticketing and tour packaging to generate income.
7. To inculcate positive attitudes and desirable values.

CORE VALUES
Resilience, Integrity Commitment and Excellence

PROGRAM OUTCOMES:

1. Uphold the MinSU Core Values (RICE) and importance of the Education for life.
2. Communicate orally and in writing using both English and Filipino.
3. Preserve and promote (Filipino historical and cultural heritage) and work effectively and independently in multi-disciplinary and
multi-cultural themes.
4. Articulate and discuss the latest development in the specific field of practice.
5. Effectively communicate orally and in writing using both English and Filipino
6. Work effectively and independently in multi-disciplinary and multi-cultural terms.
7. Act in recognition of professional, social, and ethical responsibility.
8. Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722).
9. Perform the basic functions of management such as planning, organizing, leading and controlling.

10. Apply the basic concepts that underlie each of the functional areas of business marketing, finance, human resources
management, productions and operations management, information technology and strategic management, and employ these
concepts in various business situations.
11. Select the proper decision-making tools to critically, to critically, analytically and creatively solve problems and drive results.

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12. Apply information and communication technology (ICT) as required skills required by business environment.
13. Work effectively with other stakeholders with other stakeholders and manage conflict in the workplace. 14. Plan and implement
business related activities.
15. Demonstrate corporate citizenship and social responsibility.[Text Wrapping Break
]16. Exercise high personal, moral and ethical standards.
17. Demonstrate knowledge of tourism industry, local tourism products and services.
18. Interpret and apply relevant laws related to tourism industry.
19. Observe and perform risk mitigation activities.
20. Utilize information technology applications for tourism and hospitality.
21. Manage and market a service oriented business organization.
22. Demonstrate administrative and managerial skills in a service oriented business organization.
23. Prepare and monitor industry specific financial transactions and reports.
24. Perform human capital development functions of a tourism oriented organization.
25. Utilize various communication channels proficiently in dealing with guests and colleagues.
26. Produce food products and services complying with enterprise standards.
27. Apply management skills in F & B service and operations
28. Perform and provide full guest cycle services for front office.
29. Perform and maintain various housekeeping services for guest and facility operations.
30. Plan and implement a risk management program to provide a safe and secure workplace.
31. Provide food and beverage service and manage the operation seamlessly based on industry standards.

COURSE DESCRIPTION:

Students will be able to understand tourism planning as a process and s a set of technique for sustainable tourism development
giving importance on the physical environment and the social, cultural, and political realities of planning and policy making.
COURSE OUTCOMES:
At the end of the course, the students would be able to:

1. Discuss and explain the prerequisites for effective tourism plans and product development.
2. Discuss the dimensions of tourism policy planning and product development.
3. Analyze the different tourism platforms and determine different potential forms of tourism.
4. Understand and analyze the definition of tourism policy, tourism planning, and tourism product development.
5. Evaluate and understand the fundamental concept and principles of tourism policy planning and
development
6. Exemplify professional, social and ethical responsibility.
7. Show high level of confidence to feel indispensable and wider perspective in meeting challenges ahead

Course PROGRAM OUTCOMES

Outcomes:
After completing this course, the student 9- 11- 13-
must be able to: 2 3-5 6-7
10 12 16

CO1. Discuss and explain the tourism ✓

planning process ✓ ✓

CO2. Determined the preliminary site

assessment and its importance ✓ ✓
✓

CO3.Identify and evaluate the criteria in the ✓

tourism site evaluation matrix (TSEM) ✓ ✓

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 CO4. Explain the purpose of laws ✓ ✓ ✓ ✓
considering in tourism planning ✓ ✓

CO5. Apply and analyze the goals of tourism ✓ ✓ ✓ ✓ ✓

development

CO6. Explain the importance of ✓ ✓ ✓ ✓ ✓

implementing the tourism development plan
CO7. Discuss the guidelines for choosing a ✓ ✓ ✓ ✓ ✓
site and facilities development

CO8. Enumerate the principles of visitor ✓ ✓ ✓ ✓ ✓

management
CO9. Enumerate the various impacts of tourism ✓ ✓ ✓ ✓

CO10. Discuss the different levels of ✓ ✓ ✓

responses to hazards

LEARNING PLAN:

Week Course Outcomes Topics Teaching / Learning Activities Assessment

Week At the end of the MinSU VMGO

1 semester, the
Discussion of VMGO and Graded
students must have:
(1 Core Values Recitation
1. VMGO
hour)
2. College Core
1. explained the Values Memorization and deep understanding of
VMGO and core
3. Academic policies the VMGO in class.
values of the
institution 4. Course Syllabus
2. exemplified the
VMGO and core
values
3. familiarized
themselves with
the academic
policies and
content of the
course syllabus

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Week At the end of the unit, Section 1. THE Face to face Discussion: Evaluation
1-2 the students must TOURISM PLANNING Students will attend on a Lecture Requirements:
have: PROCESS
(6 hrs.)
1. Explain what
tourism (i) sitwork
Core Idea. Planning is
planning is, its ,
the most fundamental
nature and its
skills that we need.
importance
2. Discuss the
steps in the  The nature of
tourism Tourism Planning
planning
process  Importance of
tourism planning
3. Identify the
macro-and  Planning versus
micro development
environmental  Steps in tourism
factors that planning
affect tourism
planning  Microenvironment
al factors
4. Explain the
importance of  Macro-
the factors to environmental
tourism factors
planning in the
local context

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Week 3 At the end of the unit, Section 2. THE Face to face Discussion: Students will Evaluation
the students must PRELIMINARY SITE attend on a Lecture/ Requirements:
(3 hrs.)
have: ASSESSMENT
1. Describe (i)Quiz
preliminary (ii)Assignment
Core Idea. The core value
assessment
enables to make tourism
and its
plan.
importance
2. Discuss the
major  Prelimary site
considerations assessment and its
in preliminary importance
site assessment  Major
consideration
in the
preliminary
assessment
 Stakeholder
support for
tourism
development
 Significant
attractions in the
area
 Accessibility
 Sensitivity of the
site to tourism
impacts

Week At the end of the unit, Section 3. Face to face Discussion: group Evaluation
4–5 the students must APPROACHES TO discussion Requirements:
have: TOURISM PLANNING
(6 hrs.)
AND DEVELOPMENT/
LAWS RELEVANT TO (i)Quiz
1. Identify and TOURISM PLANNING
evaluate
(ii) Assignment
the criteria
in the Core Idea. Planning is
tourism logical but it is a
normative process.
2. Apply the
TSEM in
evaluating
 Tourism site
tourism evaluation criteria
3. sites  Scoring,
Explain other ranking and
information prioritization
that the  Categories of
results of the tourism site
TSEM can
provide  Full assessment
for ecotourism
sites in protected

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 areas
 Methods for
primary data
gathering in a full
site assessment

Week At the end of the unit, Section 4. LEGAL Evaluation

CONSIDERATIONS IN
6–8 the students must TOURISM PLANNING Discussion: Students will attend on a Requirements:
have: Lecture
(9 hrs.)

Core Idea. Tourism (i) quiz

1. Explain the plan must have a legal
purpose of basis to ensure their
laws Video Presentation: Students will (ii) assignment
implementation
watch a Video presentation on tourism
2. Provide product development Youtube.
examples of
national and  The law
local laws that and its
.
have purpose
relevance to  Presidential
tourism Decree no.
planning 189 of 1973
3. Explain the  Republic Act 9593:
goals of the Tourism Act of 2009
tourism act and
cite provisions  Accessibility
of this law that law of
aim to achieve 1982( Batas
these goals Pambansa
bilang 344)
.
 Anti-violence
against
women and
their children
act of
2004(RA
9262)

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 Anti Sexual
harassment
act of 1995
(RA No.
7877)
 Anti
Trafficking in
persons Act
of 2003 (RA
No. 0208)
 Magna carta
of women
(RA No.
9710)
 Women in
Development
and Nation
Building act
(RA
No.7192)
 Indigenous
People
Rights Act of
1997 (RA
No. 8371)
 Magna carta
for Disabled
persons of
1992 (RA
No. 7277)
 Expanded
senior
citizens Act
of 2003 (RA
No. 7432 as
amended by
9257)
 Local
Government
Code of 1992
(RA No.
7160)
 Seal of good
local
governance
Act of 2019
(RA No.
11292)
 Procurement
law or RA
No. 9184
 Farm tourism
Development

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 Act of 2016
(RA No.
10816)
 Climate
change act of
2009 (RA
No.9729)

MIDTERM EXAMINATION - WEEK 9

Week At the end of the unit, Section 5. FORMS OF Face to face Discussion: Evaluation
10 – 11 the students must TOURISM/ TOURISM Students will attend their class Requirements:
have: IMPACT MITIGATION and have their reportings.
(6 hrs.)
AND ADAPTATION
1. Discuss the
tourism
development
Core Idea. Tourism is
platforms
vital for development it (i) quiz
2. Enumerate is the instrument for
the 17 country’s sustainability
sustainable (ii) assignment
development
goals  Tourism development
platforms
3. Identify the
goals of the  The millennium
national development
tourism goals
development
 The sustainable
plans
development goals
4. Compare the
 The goals of
SDGs with
tourism
NTDP
development in
5. Provide the philippines
examples of  Strategies to
how tourism attain the SDGS
contributes in the tourism
to the sector
attainment of
the SDGs

Week At the end of the unit, Section 6. Face to face discussion: Evaluation
12 – 13 the students must IMPLEMENTING THE Requirements.
have: TOURISM Students must participate on the
(6 hrs.) DEVELOPMENT PLAN discussions
(i) quiz

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1. Explain
how a
(ii) recitation
tourism
developme Core Idea. The plan
nt plan must be adopted by
gets to be the local government
adopted by unit.
and LGU
2. Explain the
 Tourism
steps in
development
prioritizing
plan
tourism
projects for  Adoption of
budget the plan
allocation
 Financing
3. Explain the tourism
capacity projects
building in
tourism  Tourism
planning and road
development infrastructur
e project
4. Explain the
value of
having a local  Capacity

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 Week At the end of the unit, Section 7. SITE AND Discussion: Students will attend Evaluation
14-17 the students must FACILITITES on a Lecture Requirements.
have: DEVELOPMENT
GUIDELINES

1. Discuss the
guidelines for (i) long
Core Idea: Tourism
choosing a indicators used to monitor
site for quiz
implementation for
tourism tourism plans.
2. Identify who (ii) recitatio
the
n
stakeholders  Roles of
in tourism Stakeholders
are
 The
3. Discuss and stakeholders
identify the participation
roles and
 Stakeholder
interest of
analysis
stakeholders
in tourism  Organizing the
planning stakeholders
4. Determine  Levels of
and participation
compare the
process and  Participation
strategies
levels of
organizing  Limits
and different
levels of of community
participation participation

FINAL EXAMINATION - WEEK 18

COURSE POLICIES:

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 1. face-to-face will be done during class schedule. Every student should participate.
2. Activities/Quizzes will be done after discussion and to be accomplished on or before the due time.
3. Always wear proper uniform/attire during classes.
4. Work with honesty.
5. Academic dishonesty like cheating in any examination, plagiarism and the like will be penalized as
stipulated in the MinSU Student Handbook.

COURSE REQUIREMENTS

 Major Exams
 Quizzes/Exercises
 Oral and Written Output
 Projects
 Class Attendance and Participation
 Individual/Group Report

GRADING SYSTEM:
Written output (assignment, quizzes) = 30%
Performance Tasks (research paper, portfolio, etc.) = 40%
Major assessment (Midterm and Final Exam) = 30%
Total 100%

Final Grade = (Midterm Grade + Tentative FG) /2

LEARNING RESOURCES
Textbooks
Cruz, Riel G.; 2014 Tourism Planning and Development

Prepared by:

MARAH S. MAYOT
Instructor I

Reviewed and Recommended by: Approved:

CATHERINE M. CAMPO ,MSTM EMMA VIDA R. LIWANAG,MBA

Program Chair, BS Tourism Management Dean, College of Business and Management

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