STATISTICAL SURVEY ON JOLIBEE AND MACDONALD’S IN KABACAN AND
KIDAPAWAN
PREPARED BY:
MAGANAKA, JIBRAEL MIKAEL R.
MANAIT, YHULAN MAY L.
MORQUEDA, PRINCESS HANNAH G.
A FOOD INVESTIGATORY PROJECT SUBMITTED TO THE FACULTY
LABORATORY SCHOOL, COLLEGE OF EDUCATION, UNIVERSITY OF
SOUTHERN MINDANAO, KABACAN NORTH COTABATO
TABLE OF CONTENTS
I. Introduction
Background of the Study
Objectives of the Study
Research Hypothesis
Significance of the Study
Scope and Limitation
Definition of Terms
II. Review of Related Literature
( Related Literature, Related Studies)
III. Methodology
Research Design/Method
Research Environment
Research Materials, Equipment/Instruments, and Apparatus
Collection and Preparation of Materials
Procedures
Statistical Treatment/Tools
References/Reference List
CHAPTER 1
Introduction
BACKGROUND STUDY
Welcome to our survey on Jollibee and McDonald’s! These two iconic fast-food
chains have garnered immense popularity worldwide, each offering a unique dining
experience that has captured the hearts and taste buds of millions.
Jollibee, known for its joyful bee mascot, originates from the Philippines and is
famous for its sweet-style spaghetti, crispy Chickenjoy, and delightful Jolly Hotdog.
Its menu reflects a fusion of Western fast food with Filipino flavors, creating a distinct
and beloved culinary identity.
Mcdonalds the globally recognized golden arches, hails from the United States
and boasts a vast menu featuring the iconic Big Mac, crispy fries, and McNuggets.
As a pioneer in the fast-food industry, McDonald’s has set the standard for
consistency, convenience, and innovation in its offerings.
Jollibee and Mcdonalds are two of the most prominent fast-food chains
globally, each with a significant influence on consumer habits and preferences.
Understanding the market dynamics and customer satisfaction levels for these
brands requires a detailed statistical survey highlighting the importance of
comparative analysis between these two industry giants.
This survey aims to understand customer preferences, experiences, and
perceptions regarding these two popular chains, Your feedback will help us gain
insights into what makes each brand unique and how they meet the expectations of
their customers.
OBJECTIVES OF THE STUDY
The 5 primary objectives of this statistical survey are…
1. Compare customer Satisfaction Levels between Jollibee and McDonald's.
2. identify key factors influencing consumer preferences for each brand.
3. Asses the Marketing Penetration and Its Popularity in Kabacan-Kidapawan.
4. Evaluate the Impact of menu offerings, pricing, and service quality on customer
choice.
5. Analyzing the Competition Between the two Companies.
RESEARCH HYPOTHESIS
Hypothesis 1: Taste Preference
Filipino consumers prefer the taste of Jollibee’s menu items over McDonald’s
due to the former alignment with local flavor profiles.
Rationale
Jollibee’s menu features sweet and savory flavors that cater specifically to the
spaghetti which are tailored to local tastes, Mcdonald’s, while popular, offers more
globalized tastes that may not resonate as strongly with local preferences.
Hypothesis 2: Brand Loyalty and Cultural connection
Jollibee enjoys higher brand loyalty among Filipino consumers compared to
McDonald driven by its cultural relevance and community engagement.
Rationale
Jollibee’s branding and marketing strategies are deeply rooted in Filipino
culture, using slogans and miscode that reflect national identity and values. This
cultural connection fosters strong emotional ties and loyalty among Filipino Citizens.
SIGNIFICANCES OF THE STUDY
This survey holds significant value for multiple stakeholders
BUSINESSES
Insight from the survey can help Jollibee and McDonald's refine their
strategies, enhance customer experience, and improve competitive positioning for
National or global popularity, thus making the businesses of each strong and
popular.
CONSUMERS
Understanding consumer preferences and satisfaction levels can lead to better
service and product offerings tailored to customer needs, Satisfaction, and favorites
are what the consumers want to have or experience, but the eyes of the consumers
are always following new fast-food trends like the Mix’n match’ of Jollibee and the
Promo’s of Mcdonalds are the types of a trend that can boast a high sales fact for
the two companies, Leading to more trends announced by these two competing
companies.
RESEARCHERS AND ANALYSTS
The findings can contribute to academic research in marketing consumer
behavior and international business, Proving that the survey conducted is related to
the market advertisement of the fast-food chains observed.
Utilizing a Summarized Survey We can deduce the impact of Jollibee and
Mcdonald’s in Kabacan – Kidapawan, Therefore the survey results on the next page
show how loyal and True the customers are to each Fast-food chain.
SCOPES AND LIMITATIONS
Scope of The Study-
Given that we used a summarized survey using questions and rates befalling
the chosen topics.
We can say that the scope of our research introduces or gives an example of
how Jollibee and Mcdonalds fare in these two provincial towns ( Kabacan and
Kidapawan) unlike some other studies about these two fast-food chains we only
concentrated on how strong or huge the impact of Jollibee and Mcdonald's popularity
is.
Discerning how many days we had to finish this was just under 3 weeks but
with a few setbacks we had to adjust time and had to finish the study in just 1 week
left, but hastily we limited our time and finished the research in a matter of 4 days.
No monetary expenses were wasted.
Limitations of The Study-
The limits of our survey starting from April 28 will end on May 20-22 due to
this the survey had to increase awareness due to only receiving half of the
supposedly 50-60 responses.
DEFINITION OF TERMS
Mix’n Match-
To combine harmoniously or interestingly, as articles of clothing in an
ensemble.
Trends-
A general direction of change, a way of behaving, proceeding, etc., that is
developing and becoming more common.
Fast-Food Chain-
A fast-food restaurant, also known as a quick-service restaurant (QSR)
within the industry, is a specific type of restaurant that serves fast food cuisine and
has minimal table service.
Promo’s-
Advertising blurb boost buildup commendation hype plug praise promotion
publicity puffery push.
Survey-
An activity in which many people are asked a question or a series of
questions to gather information about what most people do or think about something
CHAPTER II
Related literature
Related legal bases
When conducting food survey in research within the Philippines
There are some legal bases to follow
1. Republic Act No.10625 (Philippine Statistical Act of 2013 ):Governs the
collection and dissemination of statistical data, ensuring the methodogical rigor
and standardization.
2. Data Privacy Act of 2012 ( Republic Act No.10173):Ensure the protection and
confidentiality of personal data collected during research.
3. Food Safety Act of 2013 ( Republic Act No.106110): Provides standards for food
safety indirectly supporting the importance of reliable food survey for public
health
Related literature
Food survey in the Philippines have a rich history intertwined with the nation’s
economic and social policies historically these surveys have been instrumental in
understanding and addressing food security ,nutrition and public health issues .they
provide critical data that helps shape governmental policies and programs aimed at
improving the quality of life for Filipinos .
The Philippine Statistic Authority (PSA) conducts a variety of food-related surveys,
such as the Annual Survey of Philippine Business and industry (ASPBI) and the
family income and Expenditure Survey (FIES) These survey gather data n household
consumption patterns ,food availability and economic conditions which are crucial for
policy formulation and implementation
Key Studies and Articles
1.COVID – 19 household Survey : during the pandemic. The World Bank in
collaboration with Philippine agencies , conducted extensive surveys to monitor the
socio-economic impacts , including food security .This survey aimed to asses how
household coped with food shortages and changes in consumption patterns due to
the pandemic .
Articles and Studies
“Filipino food :a cuisine of many influences “. This article from The Splendid Table
explores the diverse influence on Filipino cuisine ,highlighting how historiical trade
and colonization have shaped the country’s food culture.
Understanding these influence is vital for food surveys as they consider cultural
preferences and dietary habits
Importance of Food survey
1.Policy Formulation : they provide data that informs government policies on food
security , nutrition and public health .
2.Economic Planning : Surveys help in understanding the economic contribution of
the food industry guiding investments and development strategies .
3.Public Health : By identifying nutritional deficiencies and food consumption
patterns , survey support public health initiatives aimed at improving dietary
standards and reducing malnutrition .
Related Studies
1. Whole Grain Consumption and Regulation: Research on whole grain
consumption in Southeast Asia highlights the region’s low intake of whole
grains despite their health benefits , such as reducing the risk of
cardiovascular diseases and type II diabetes .The study emphasizes the
need for improved dietary guidelines and public health strategies to increase
whole grain consumption across ASEAN countries, including the Philippines,
Malaysia , and Singapore
CHAPTER III
Methodology
Research Method
Quantitative research method- A method used for groups or individuals who
are then questioned and interviewed, but the specific method we used is Online
survey which imposes the questionnaire method analysis, giving us full control on
how we want the respondents to answer the questions we provide.
Research Environment
We decided the location where we conduct our survey will be in Uls, (Some
colleges) if possible , Kabacan and Kidapawan
Research Apparatus
The instruments used are as follows:
1. An gmail account on which we made and distributed the questionaires
through a google survey
2. And a Google docs where we collect most of our responses
Collection And Preparation of Materials
To prepare the materials and Proper Equipment used are as follows:
1. A Computer for The recipient of our questionnaires respondents.
2. Cellphones for backup In losing our work.
3. A Hardrive where we store our files.
Procedures
The way on how we did our research is based on a Quantitative conducted
research -
Conducting this research includes an Online Survey Following this we set
a time limit of 4 weeks in our survey collector which is google docs after receiving
these supposed responses we sort them in order to know which or what the
respondent answered.
The collector of our data was Google docs which piles them in a date of the
response, Its properties and the answer of the responder.
The questions said are:
1. What item do you usually order in Jollibee?
2. What Fast-food chain do you prefer more?
3. How much is your budget and etc.
Most of our questionnaires where sent at Kabacan ,ULS , Kidapawan and etc.
Statistical Tools
The Measurements we decided on using in our Online survey are Pie
Charts ,Percentages and rates
Bar charts are what we use for graphs of our collected responses.
Percentage uses a formula of Number of responses / Number of surveys sent and
the questiones asked.
A survey response rate below 10% is considered very low so we considered we
would have the rate at 35% so as we won’t fail the rates posed by the normal
Response rates.
References
None
