The Islamia University of Bahawalpur
BS- Commerce
OBJECTIVE
Paper: Business Communication (BC)
Examination: Second Semester, Session 2022—2026
Marks: 20 Time Allowed: 20 Minutes
I. Tick the correct option.
1. The study of time is called _______.
A) Kinesics B) Phonetics C) Chronemics D) Proxemics
2. The study of body language is called _______.
A) Kinesics B) Phonetics C) Chronemics D) Proxemics
3. To deliver a speech without preparation is called ________ method.
A) Memorization B) Impromptu C) Manuscript reading D) Extemporaneous
4. Old, orthodox and tired phrases due to overuse are called_______.
A) Clichés B) Idea C) Statement D) Sentence
5. Non-verbal communication means sending messages through ________.
A) Gestures B) Words C) Speech D) Letters
6. An organised summary of a candidate’s background is called _________.
A) Application B) Resume C) Salutation D) Format
7. ________ is a physical barrier.
A) Depression B) Fear C) Anxiety D) Distance
8. _______ letter is a formal request for the supply of goods and services.
A) Order B) Inquiry C) Sales D) Collection
9. A presentation is an opportunity to communicate your point of view or ideas to an ________.
A) Addressee B) Attendants C) Audience D) Artisans
10. _________ speeches may be of one to ten minutes duration.
A) Long B) Concise C) Short D) Flexible
11. Chart, diagram, table, histogram, photo, drawing, slide, etc. are _______ used in a
presentation.
A) Support B) Articles C) Visuals D) Audio
(Continued)
12. _________ is the highness or lowness of speaker’s voice.
A) Noise B) Volume C) Tone D) Pitch
13. A _______ is a list arranged alphabetically of special terms and words with their meanings
and definitions.
A) Glossary B) Bibliography C) Index D) Appendix
14. _______ messages are written when you wish your readers to act, to accept a point of view,
to follow your wishes, to respond, to change, or not to change.
A) Formal B) Business C) Persuasive D) Good news
15. Letters used to transmit something like a cheque, document, form, passbook, booklet, map or
report to the receiver are called _______.
A) Circulars B) Transmittals C) Threats D) Memorandums
16. ________ approach is very suitable in bad-news and persuasive-request plans.
A) Deductive B) Direct C) Indirect D) Roundabout
17. ________ means thoughtful attention to the wishes of others.
A) Clarity B) Courtesy C) Conciseness D) Consideration
18. _______ is the act of the sender to transform his ideas into certain symbols, usually words.
A) Decoding B) Encoding C) Transmitting D) Feedback
19. ________ is used to send information inside the organization.
A) Report B) Memorandum C) Letter D) Telegram
20. Every person’s frame of _______ is particular to him.
A. Mind B. Reference C. View D. Thought
The Islamia University of Bahawalpur
BS- Commerce
SUBJECTIVE
Paper: Business Communication (BC)
Examination: Second Semester, Session 2022—2026
Marks: 40 Time Allowed: 110 Minutes
II. Give short answers to the following questions: (4x5=20)
1. Define and Explain job interview.
2. What is the importance of rehearsal in oral presentation?
3. Draft a memorandum to increase salaries and allowances of your employees.
4. What is Deductive Plan? Describe steps in deductive plan.
III. Essay Type Questions: (10+10=20)
1. Define process of communication. Explain the components of the process of communication.
2. What is short/informal report? Explain the plan of a short/informal report. (OR)
Explain five planning steps of preparing an effective business message.
