PAF-IAST SDAAT Programs Prospectus
PAF-IAST SDAAT Programs Prospectus
Bachelor in Architecture 29
CONTENTS
Applying To PAF-IAST 47
Fee Structure 57
Faculty at SDAAT 65
PROSPECTUS www.paf-iast.edu.pk
01
www.paf-iast.edu.pk
Welcome to PAF-IAST 02
The choice of institution for education is considered to have a
long-lasting effect on the life of students. It is our goal at PAF-
PROSPECTUS
IAST to provide students with a challenging but highly rewarding
environment, both within and outside the classroom.
03
Message
from the Rector
www.paf-iast.edu.pk
Dear Freshmen,
Welcome to the School of Design, Art and Architecture Technologies (SDAAT) at the
Pak-Austria Fachhochschule: Institute of Applied Sciences and Technologies (PAF-
IAST). Here, at SDAAT, you will be encouraged to explore your hidden potentials
in an environment where you can through off the shackles of orthodoxy and meet
your creative self. You will be confronted with highly rewarding challenges at SDAAT.
Alongside imparting professional skills of standards on a par with those of the best
academic institutions of the world, SDAAT promotes freedom of expression in all its
academic pursuits that instils critical thinking abilities. Opportunities to mould yourself
04
into a well-rounded individual are umpteen- simply take a brief and transient detour
from your curricular activities and get indulged in the co-curricular activities regularly
PROSPECTUS
organized by the student societies and clubs.
You will have even the opportunity to establish a society or a club of your own choice
and hone your managerial and leadership skills.
Your classrooms are furnished with the top-of-the-line smart interactive technology,
your labs and studios are equipped with the most modern and cutting-edge
instruments and tools, and all your teachers are highly qualified and experienced.
The curricula are carefully designed by experts in the field to make the programs
relevant to the industry. You will also have regular and frequent interactions with
experts from industry. All the academic programs offered by this Schools are at the
nexus of art and technology, thus providing a unique blend of modern technical skills
and traditional art and design. Join SDAAT and unfold a glorious future for yourself.
Message from
the School’s Advisor
Taking cognizance of the importance of art and design in enhancing the
productivity of the techno-industrial sector, the Pak-Austria Fachhochschule:
Institute of Applied Sciences and Technology took a visionary step of establishing
the School of Design, Art and Architecture Technologies (SDAAT) to keep pace
with the emerging dynamics of the society in a fast-shrinking world. The School
05 aims at developing creative and critical thinking abilities among the students,
imparting clear and coherent communication skills, and inculcating tolerance in
students while taking pride in ones’ culture and values. The School promotes
freedom of thinking and expression in scholarly pursuits and is committed to
PROSPECTUS
offer an environment conducive for furthering the boundaries of art, design, and
architecture. Diversity and multiculturalism is at the heart of the School believing
in equal opportunities and encouraging all to participate in making this world a
better and enjoyable place to live.
SDAAT takes pride in offering degree programs in modern fields of art, architecture
and design technologies that are of direct relevance high-tech industry with
potential of huge financial return such as gamming industry. The state-of-the-
art infrastructure with modern interactive classrooms, well-equipped laboratories
and studios, and the unadulterated serene environment with a natural lake at the
centre of the campus surrounded by undulating green hills with stunning views
all around set the stage perfect for creative art and design. To top it up, the
School has been successful in attracting and retaining some of the best brains
in the field of art and design as its faculty, committed to par-excellence.
In SDAAT, we help you explore and exploit your hidden potentials as a creative
artist while making full use of the modern technological tools. We have no bars,
and we have no limits. Come and join us!
SCHOOL OF DESIGN,
SDAAT PROSPECTUS
ART AND ARCHITECTURE
TECHNOLOGIES
Bachelors in Game Design
Bachelors in Animation Design
Bachelors in Film and TV
Bachelors in Textile Design
Bachelors in Fashion Design
Bachelors in Architecture
Master in Digital Media
PhD Film, TV and Screen Media
About the School
Necessitated by the emergence of innovative
technological tools readily available at the press of
a button, the School of Design, Art and Architecture
Technologies (SDAAT) is envisioned to be offering
degree programs of cross-disciplinary nature right
at the intersection of art, design, and technology.
Traditionally considered to be two completely divorced
www.paf-iast.edu.pk
www.paf-iast.edu.pk
• Textile Design
• Fashion Design
• Architecture
• Information Design
08
PROSPECTUS
PROSPECTUS www.paf-iast.edu.pk
09
Bachelor in Game Design
The BS degree program in Game Design enables you apply modern
software tools of games design and create new gaming experiences.
Through this program, you can explore and master skills that are sought
by the gaming industry such as storyboarding, coding and play testing.
Through this program, you will be able to translate your ideas
into playable games. Working from original concepts, you will develop
ideas and test them to evaluate their experience of play. You’ll not
only design the players interaction with the game mechanics but also
www.paf-iast.edu.pk
the visual feedback needed to communicate the player’s progress, the
various game states and the behaviours of individual game objects and
characters.
PROSPECTUS
EMPLOYMENT OPPORTUNITIES
SDAAT lays great emphasis on connection with the industry. The
“Industry Day” attracts executives from industry every year and provides
an opportunity to students to meet with the potential employers and
to employers to conduct interviews. SDAAT encourages and supports
its students to market their project and product through the Innovate
Technology Incubation Centre at PAFIAST.
• Level Designer
• Character Designer
• 2d/3d Game Animation Designer
• 3d modeler/Rigger for Game Design
• Set & Prop Designer
• Costume Designer
• Storyboard Artist
• Game-Play Tester
• UI & UX Designer
SCHEME OF STUDIES
GAME DESIGN YEAR 1-SEMESTER-1 DAA-202 Drawing-II 2(0-2)
DCC GAD-251 History of Game 2(2-0)
Course Code Title of Course Credit
and Animation
Hrs.
DAA-221 Digital Tools-II 3(0-3)
SS- English Language & 3(3-0)
ENG-102 Communication Skills TOTAL CREDIT HOURS 17(8-9)
ICC SS-112 Pakistan Studies 2(2-0)
GAME DESIGN YEAR 2-SEMESTER-4
COMP- Introduction to ICT 3(2-1)
102 Course Code Title of Course Credit
Hrs.
DAA-101 Foundation Drawing 3(0-3)
www.paf-iast.edu.pk
DAA-141 Introduction to Digital 2(2-0) IEC DAA-305 Research Methods & 2(2-0)
FON Media, Film & TV Report Writing
DAA-132 Design Thinking 2(2-0) GMD-311 Game Design 3(0-3)
Studio-II
DAA-103 Drawing-I 2(0-2)
DCC DCC
GAF-321 Digital Sound and 2(0-2)
DAA-122 Digital Tools-I 3(0-3)
Music
TOTAL CREDIT HOURS 16(11-5) GMD-322 Digital Tools-IV 3(0-3)
GAME DESIGN YEAR 2-SEMESTER-3 DEC Select 2 courses from the list of 5(3-2)
Degree Elective Courses worth 5
Course Code Title of Course Credit Credit Hrs.
Hrs.
TOTAL CREDIT HOURS 15(5-10)
SS-203 Technical and 3(3-0)
Business Writing
ICC
MTH-101 Mathematics for 3(3-0) GAME DESIGN YEAR 3-SEMESTER-6
Art & Design Course Code Title of Course Credit
DAA-201 Drafting 2(0-2) Hrs.
FON DAA-241 Fundamental of 2(0-2) IEC SS-206 Media Management 2(2-0)
Photography
ICC SS-322 Professional Ethics 3(3-0)
GMD-312 Game Design 3(0-3)
DCC Studio-III
DAA-351 Copyrights, Contract 3(3-0)
and Media Laws
DAA-331 Digital Culture 2(2-0)
DEC Select 2 courses from the list of 4(2-2)
Degree Elective Courses worth 4
Credit Hrs.
TOTAL CREDIT HOURS 17(8-9)
www.paf-iast.edu.pk
GAME DESIGN YEAR 4-SEMESTER-7
Course Code Title of Course Credit
Hrs.
IEC DAA-221 Organizational 3(3-0)
Behavior
GMD-468 Project-I 6(2-4)
DCC
GMD-411 Game Design 3(0-3)
Studio-IV
DEC
12
Select 1 course from the list of 4(2-2)
Degree Elective Courses worth 4
Credit Hrs.
TOTAL CREDIT HOURS 16(7-9)
PROSPECTUS
GAME DESIGN YEAR 4-SEMESTER-8
Course Code Title of Course Credit
Hrs.
GMD-469 Project-II 9(2-7)
DCC
GMD-412 Game Design 3(0-3)
Studio-V
DEC Select 1 course from the list of 3(0-3)
Degree Elective Courses worth 3
Credit Hrs.
TOTAL CREDIT HOURS 15(5-10)
13
Bachelor in Animation Design
The BS degree program in Animation Design explores both the theory and
practice of animation across a broad range of experimental visual media.
The program involves the practical exploration, innovation and development
of animated screen production. It incorporates research, idea development,
screenwriting, storyboarding, character design and
expression through intensive studio-based learning. It also covers a
comprehensive range of animation art, craft and technical production
www.paf-iast.edu.pk
methods, styles and outcomes.
The Bachelor of Animation design at SDAAT gives you the knowledge and
hands-on experience required to create animation work that communicates
clear and powerful ideas, helping them stand out in a global industry.
Professionals from the design industry will be engaged in the teaching
process while making use of the professional quality equipment and labs
established at SDAAT to train and educate world-class animators.
PROSPECTUS
In addition to the mandatory internship in industry, SDAAR provides students
with umpteen opportunities to get connected with potential employers in the
industry. The annual career-fare is one such opportunity where students at
PAF-IAST display their projects and CEOs of the industry conduct onsite
job interviews.
• Animators
• Art Directors
• Character Designers
• Creative Directors
• Key Animators
• Storyboard Artists
• Set & Prop Designers
• Texture Artists
• 3d Modelers
• Character Rigger
• Rendering Artists
• Concept Artist
SCHEME OF STUDIES
ANIMATION DESIGN YEAR 1-SEMESTER-1 DAA-202 Drawing-II 2(0-2)
Course DCC GAD-251 History of Game 2(2-0)
Code Title of Course Credit
and Animation
Hrs.
GAD-221 Digital Tools-II 3(0-3)
SS-102 English Language & 3(3-0)
Communication Skills TOTAL CREDIT HOURS 17(8-9)
ICC SS-112 Pakistan Studies 2(2-0)
ANIMATION DESIGN YEAR 2-SEMESTER-4
COMP- Introduction to ICT 3(2-1)
102 Course Code Title of Course Credit
Hrs.
DAA-101 Foundation Drawing 3(0-3)
www.paf-iast.edu.pk
www.paf-iast.edu.pk
ANIMATION DESIGN YEAR 4-SEMESTER-7
Course Code Title of Course Credit
Hrs.
IEC DAA-221 Organizational 3(3-0)
Behavior
AND-468 Project-I 6(2-4)
DCC
AND-411 Animation Design 3(0-3)
Studio-IV
DEC
16
Select 1 or 2 courses from the 4(0-4)
list of Degree Elective Courses
worth 4 Credit Hrs.
TOTAL CREDIT HOURS 16(5-11)
PROSPECTUS
ANIMATION DESIGN YEAR 4-SEMESTER-8
Course Code Title of Course Credit
Hrs.
AND-469 Project-II 9(2-7)
DCC
AND-412 Game Design 3(0-3)
Studio-V
DEC Select 1 course from the list of 3(3-0)
Degree Elective Courses worth 3
Credit Hrs.
TOTAL CREDIT HOURS 15(5-10)
17
Bachelor in FILM & TV
The four-year BS program in Film and Television is geared towards the
reel world and offers professional education, both in practical settings
and within our in-house studios. The Film and Television program
combines intensive hands-on practice in a range of genres, forms, and
formats, from experimental filmmaking to mainstream TV. You’ll gain an
in-depth understanding of the key movements, makers and theories
that have shaped film and television in the 21st Century. This degree
will help you develop creativity, production, and technical skills, and
www.paf-iast.edu.pk
will prepare you for a sustainable career in the ever-evolving screen
industries. Tutors who are active film practitioners, researchers, and
guests from industry teach and provide guidance in this program. Join
this inspiring and creative community of professionals to develop your
expertise in working collaboratively towards common cinematic goals.
EMPLOYMENT OPPORTUNITIES
18
The demand for filmmakers has increased significantly with the revival
PROSPECTUS
of national cinema and with the proliferation of electronic media. With a
BS degree in Film & TV from PAF-IAST, you will be well-placed to find
either gainful employment or become an independent professional in
film & TV productions.
• Film Director
• Cinematographers
• Producers
• Production Manager
• Production Designer
• Set & prop Designers
• Script, Screenplay & Dialogue Writers
• TV Directors
• Editors
• Digital Content Producers
• PR Managers
• Creative Directors (Advertising)
• Actors
• Sound Designers
SCHEME OF STUDIES
FILM & TV YEAR 1-SEMESTER-1 FTV-252 Narrative Construction 3(3-0)
Course DCC FTV-251 History of Cinema-II 2(2-0)
Code Title of Course Credit
Hrs. FTV-211 TVC Production 3(1-2)
SS- English Language & 3(3-0) TOTAL CREDIT HOURS 18(12-6)
ENG-102 Communication Skills
Fundamental
DAA-151 History of Art & 2(2-0)
FON Design-I IEC COMP-471 Project Management 3(3-0)
DAA-121 Introduction to Digital 2(0-2)
Tools FTV-212 Television Production 3(0-3)
DAA-102 Object in 3D 2(0-2)
FTV-231 Acting for Screen 2(0-2)
TOTAL CREDIT HOURS 17(9-8) DCC
FTV-221 Non-Linier Editing-I 3(0-3)
FTV-232 Screenplay Writing 3(3-0)
FILM & TV YEAR 1-SEMESTER-2
Course Code Title of Course Credit TOTAL CREDIT HOURS 18(7-11)
FILM & TV YEAR 2-SEMESTER-3 DEC Select 1 courses from the list of 3(0-3)
Degree Elective Courses worth 3
Course Code Title of Course Credit Credit Hrs.
Hrs. TOTAL CREDIT HOURS 16(6-10)
SS- 203 Technical and 3(3-0)
Business Writing
ICC FILM & TV YEAR 3-SEMESTER-6
MTH-101 Mathematics for 3(3-0)
Art & Design Course Code Title of Course Credit
Hrs.
DAA-201 Drafting 2(0-2)
FON DAA-241 Fundamental of 2(0-2) DCC FTV-312 Fiction Production 3(1-2)
Photography FTV-341 Animation & Vfx 3(0-3)
DAA-351 Copyrights, Contract 3(3-0)
and Media Laws
DCC
FTV- 313 Set, Props and 3(0-3)
Costumes
DEC Select 1 courses from the list of 3(0-3)
Degree Elective Courses worth 3
Credit Hrs.
TOTAL CREDIT HOURS 15(4-11)
www.paf-iast.edu.pk
Course Code Title of Course Credit
Hrs.
IEC DAA-221 Organizational 3(3-0)
Behavior
ICC SS-322 Professional Ethics 3(3-0)
DCC FTV- 461 Project-I 6(2-4)
DEC Select 1 course from the list of 3(0-3)
Degree Elective Courses worth 3
Credit Hrs.
TOTAL CREDIT HOURS 15(8-7)
20
FILM & TV YEAR 4-SEMESTER-8
PROSPECTUS
Course Code Title of Course Credit
Hrs.
IEC SS-206 Media Management 2(2-0)
FTV-462 Project-II 10(2-8)
DCC
FTV-451 Literature and Film 3(3-0)
TOTAL CREDIT HOURS 15(7-8)
21
Bachelor in Textile Design
The BS degree program in Textiles Design imparts skills and techniques
involved in designing textile structures, surfaces, materiality, products,
bodies, and spaces. In this program, you will explore traditional as
well as modern digital approaches of textile design. Your studies will
cover diverse practices including commercial, contemporary, and textile
design in the emerging global market. In this course, you’ll be able to
develop practical, professional, and entrepreneurial skills and will equip
you to work either as part of a productive team or set up your own
www.paf-iast.edu.pk
business in textiles. You will study textiles in their widest sense and
learn many skills, from print and stitch embellishment to dyeing and
mixed media construction. In this program, you can focus on a variety
of specialist areas, including textiles for fashion, textiles for interiors and
textiles for design/crafts. You will have the opportunity to interact with
professionals from industry and learn from their experiences. The faculty
at SDAAT will guid you to make full use of the laboratory equipped with
cutting edge technology and become a world-class Textile Designer.
PROSPECTUS
Textile is a growing industry and candidates interested in making a
mark in the field of fashion, garments and Fiber manufacturing can
go for Textile Design. This program offers a bright career because the
demand for textiles and their design is always on the rise.
• Textile Designer
• Textile Engineer
• Fiber Artist
• Clothing/ Color Technologist
• Textile expert for Interior Designing firms
SCHEME OF STUDIES
TEXTILE DESIGN YEAR 1-SEMESTER-1 TXD-211 Weaving-I 3(0-3)
Course DCC TXD-213 Textile Materials and 2(2-0)
Code Title of Course Credit
Construction
Hrs.
TXD-212 Surface Design-II 3(0-3)
SS- English Language & 3(3-0)
ENG-102 Communication Skills TOTAL CREDIT HOURS 18(8-10)
www.paf-iast.edu.pk
Hrs.
IEC DAA-221 Organizational 3(3-0)
Behavior
ICC SS-322 Professional Ethics 3(3-0)
DCC TXD-461 Project-I 6(2-4)
DEC Select 1 or 2 courses from the 4(0-4)
list of Degree Elective Courses
worth 4 Credit Hrs.
TOTAL CREDIT HOURS 16(8-8)
PROSPECTUS
DCC TXD-462 Project-II 9(2-7)
DEC Select 1 or 2 course from the list 4(4-0)
of Degree Elective Courses worth
4 Credit Hrs.
TOTAL CREDIT HOURS 13(6-7)
25
Bachelor in Fashion Design
The BS degree program in Fashion Design will provide you with a
comprehensive understanding of the fashion design process. You will be
prepared for a career within the fashion industry and will be encouraged
to think about your own design language. The course provides creative,
practical, and strategic skills, enabling you to become a successful
fashion designer. You’ll design and develop innovative collections that
demonstrate your signature style – learning the art of illustration, pattern
cutting and drape, garment construction, textile development and digital
www.paf-iast.edu.pk
media skills. You will also get opportunities to get engaged in social,
cultural, and ethical issues affecting the wider industry, developing a
strong eye for future fashion trends.
PROSPECTUS
Career in the fashion industry is not only glamorous and challenging
but also monetarily rewarding, full of fame and loaded with money.
Following are the employment opportunities that a BS degree holder
from SDAAT can be considered for:
• Fashion Designer
• Fashion Illustrator
• Pattern Cutter/ Grader
• Pattern Maker
• Stylist
• Fashion Merchandiser
• Visual Merchandiser
• Merchandise Manager
• Costume Designer
• Fashion Buyer
• Fashion Writer
• Design Director
• Trend Forecaster
SCHEME OF STUDIES
FASHION DESIGN YEAR 1-SEMESTER-1 FHD-211 Sewing-I 3(0-3)
Course DCC FHD-212 Pattern Making 2(0-2)
Code Title of Course Credit
Hrs. FHD-213 Draping-I 3(0-3)
SS- English Language & 3(3-0) TOTAL CREDIT HOURS 18(6-12)
ENG-102 Communication Skills
Fundamental
DAA-151 History of Art & 2(2-0)
FON Design-I FHD-214 Fashion Illustration 2(0-2)
DAA-121 Introduction to Digital 2(0-2)
FHD-217 Sewing-II 3(0-3)
Tools
DCC
DAA-102 Object in 3D 2(0-2) FTD-251 History of Art & 2(2-0)
TOTAL CREDIT HOURS 17(9-8) Design-II
FHD-215 Draping-II 3(0-3)
FHD-216 Fashion Design 3(0-3)
FASHION DESIGN YEAR 1-SEMESTER-2 Studio-I
Course Code Title of Course Credit TOTAL CREDIT HOURS 17(5-12)
27 SS-111 Islamic Studies
Hrs.
2(2-0) FASHION DESIGN YEAR 3-SEMESTER-5
ICC
MGT-262 Entrepreneurship 3(3-0) Course Code Title of Course Credit
IGC
PROSPECTUS
Hrs.
DAA-131 Storytelling 2(2-0) DAA-305 Research Methods & 2(2-0)
IEC Report Writing
DAA-141 Introduction to Digital 2(2-0) COMP-471 Project Management 3(3-0)
FON Media, Film & TV
DAA-132 Design Thinking 2(2-0) FTD-312 Design Management 2(2-0)
DAA-103 Drawing-I 2(0-2) FHD-311 Fashion Design 6(0-6)
DCC DCC
FHD-111 Introduction to 3(1-2) Studio-II
Fashion Design FTD-351 Theory of Art & 2(2-0)
TOTAL CREDIT HOURS 16(12-4) Design-I
DEC Select 1 courses from the list of 3(0-3)
FASHION DESIGN YEAR 2-SEMESTER-3 Degree Elective Courses worth 3
Credit Hrs.
Course Code Title of Course Credit TOTAL CREDIT HOURS 18(9-9)
Hrs.
SS- 203 Technical and 3(3-0) FASHION DESIGN 3-SEMESTER-6
Business Writing
ICC Course Code Title of Course Credit
MTH-101 Mathematics for 3(3-0) Hrs.
Art & Design
IEC DAA-206 Marketing 2(2-0)
DAA-201 Drafting 2(0-2)
DCC FHD-313 Fashion Design 6(0-6)
FON DAA-241 Fundamental of 2(0-2) Studio-III
Photography
FTD-352 Theory of Art & 2(2-0)
Design-II
DCC
FTD-314 Sacred Geometry 3(0-3)
DEC Select 2 courses from the list of 4(2-2)
Degree Elective Courses worth 4
Credit Hrs.
www.paf-iast.edu.pk
Hrs.
IEC DAA-221 Organizational 3(3-0)
Behavior
ICC SS-322 Professional Ethics 3(3-0)
DCC FHD-461 Project-I 6(2-4)
DEC Select 1 course from the list of 3(0-3)
Degree Elective Courses worth 3
Credit Hrs.
TOTAL CREDIT HOURS 15(8-7)
PROSPECTUS
DCC FHD-462 Project-II 9(2-7)
DEC Select 1 course from the list of 3(3-0)
Degree Elective Courses worth 3
Credit Hrs.
TOTAL CREDIT HOURS 12(5-7)
29
Bachelor in Architecture
The BS degree program in Architecture Design equips students with
the skills to design activity and structures that are not only compatible
with the culture but also aesthetically pleasing. This degree program
suits those who would like to contribute to the shaping of the living and
human environment. The desire attributes expected from a graduate
of this program are achieved through a well-designed academic
program supplemented by the ethos of SDAAT propagating social
responsibility. The school focuses on instilling the trait of reflecting
www.paf-iast.edu.pk
culture (s) in design practices through community development
projects, partnerships with traditional building craftsmen and through
field placements of students, especially in the areas where it is most
needed.
EMPLOYMENT OPPORTUNITIES
30
The BS degree program in Architecture Design provides students
with a great opportunity to develop both technical skills and creative
abilities to make a mark in the industry. A graduate of this program can
PROSPECTUS
find career in interior design industry, urban planning, and construction
management. Following are some of the many fields where a graduate
with a BS degree in Architecture Design from PAF-IAST can be
considered for employment:
• Architectural Technologist
• Interior and Spatial Designer
• Building Surveyor
• Town Planner
• Production Designer
• Historic Buildings Inspector
• Structural Engineer
• Conservationist
SCHEME OF STUDIES
ARCHITECTURE YEAR 1-SEMESTER-1 FON DAA-201 Drafting 2(0-2)
Course Code Title of Course Credit ARC-221 CAD-II 2(0-2)
Hrs. ARC-211 Structural Concepts 2(2-0)
DCC
SS- English Language & 3(3-0) and Systems-I
ENG-102 Communication Skills ARC-213 Architecture Design 3(0-3)
SS-112 Pakistan Studies 2(2-0) Studio-I
ICC
TOTAL CREDIT HOURS 17(10-7)
17(8-9)
COMP- Introduction to ICT 3(2-1)
102
ARCHITECTURE YEAR 2-SEMESTER-4
DAA-101 Foundation Drawing 3(0-3)
www.paf-iast.edu.pk
Architecture-I
DAA-131 Storytelling 2(2-0)
TOTAL CREDIT HOURS 18(9-9)
DAA-141 Introduction to Digital 2(2-0)
FON Media, Film & TV ARCHITECTURE YEAR 3-SEMESTER-5
DAA-132 Design Thinking 2(2-0) Course Code Title of Course Credit
DAA-103 Drawing-I 2(0-2) Hrs.
DCC DAA-305 Research Methods & 2(2-0)
ARC-111 Mechanics of Making 2(0-2)
IEC Report Writing
ARC-122 CAD-I 3(0-3)
TOTAL CREDIT HOURS 16(12-4) ARC-311 Architecture Design 6(0-6)
Studio-III
www.paf-iast.edu.pk
ARC-511 Research Methods 2(2-0)
ARC-352 History & Theory 2(2-0)
of Urbanism-I DEC Choose one course from the list 3(3-0)
DEC Select 1 course from the list of 3(0-3) of Degree Elective Course worth
Degree Elective Courses worth 3 3 credit hours.
Credit Hrs. TOTAL CREDIT HOURS 17(5-12)
TOTAL CREDIT HOURS 18(9-9)
ARCHITECTURE YEAR 5-SEMESTER-10
ARCHITECTURE YEAR 4-SEMESTER-7 Course Code Title of Course Credit
Hrs.
Course Code Title of Course Credit
ARC-562 Architecture 12(0-12)
PROSPECTUS
Design Studio-V TOTAL CREDIT HOURS 14(2-12)
ARC-451 History & Theory 2(2-0)
TOTAL CREDIT HOURS IN 8 SEMESTERS 170(76-94)
of Urbanism-II
DEC Select 2 course from the list of 4(2-2)
Degree Elective Courses worth 4
Credit Hrs.
TOTAL CREDIT HOURS 17(9-8)
33
Bachelor in Information Design
Information Designers facilitate the delivery of information by
translating complex information into a format that users can
easily read and understand. The field of Information Design
includes multidisciplinary skills in graphic design, writing,
instructional design, and user experience. Information designers
strive to make the fast-evolving world a comfortable place to
live in while taking cognizance of the rapid societal changes.
that change for good to make the world and society better. A
www.paf-iast.edu.pk
designer depicts the environment and process in a manner
suitable and pleasant to the locale.
PROSPECTUS
pedagogically distributed over 8 semesters with a total normal
duration of 4 years.
EMPLOYMENT OPPORTUNITIES
Following are some of the employment opportunities that a
graduate of this program can be considered for:
• Design Consultants
• Graphic Designer
• User experience (UX) Designer
• User interface (UI) Designer.
• Photographer.
• Advertising & Promotions Manager
• Video Editor
SCHEME OF STUDIES
INFORMATION DESIGN YEAR 1-SEMESTER-1 DAA-241 Fundamental of 2(0-2)
FON Photography
Course Code Title of Course Credit DAA-201 Drafting 2(0-2)
Hrs.
SS- English Language & 3(3-0) DMDT- Information Design 3(0-3)
ENG-102 Communication Skills 228S Studio I
DCC
ICC SS-112 Pakistan Studies 2(2-0) DMDT- Fundamentals of 3(0-3)
121S Typography
COMP- Introduction to ICT 3(2-1)
102 DMDT- Advanced Drawing II 2(0-2)
301S
DAA-101 Foundation Drawing 3(0-3)
www.paf-iast.edu.pk
IGC
DMDT- Advanced Drawing III 3(0-3)
DAA-131 Storytelling 2(2-0) 303S
www.paf-iast.edu.pk
421S Studio IV
DMDT- Product Design 3(0-3)
234S TOTAL CREDIT HOURS IN 8 SEMESTERS 131(56-72)
DMDT- Print & Packaging 3(0-3)
324S Design
DMDT- Web & App Design 3(0-3)
225S
DEC Select 1 or two courses from the 4(4-0)
list of Degree Elective Courses
worth 4 Credit Hrs.
TOTAL CREDIT HOURS 16(4-12)
36
INFORMATION DESIGN YEAR 4-SEMESTER-7
Course Code Title of Course Credit
PROSPECTUS
Hrs.
IEC SS-322 Professional Ethics 3(3-0)
37
MASTERS IN DIGITAL MEDIA
The MS degree program in Digital Media (MDM), first of its kind offered in Pakistan, prepares students to address the
socio-cultural complexities of digital media. Along with the required core courses, the program will draw upon the
strengths of other programs and the specific resources of SDAAT, focusing primarily on two streams
With the emergence of Digital Culture, the evolution of digital media germinated digital identities and experiences. The
www.paf-iast.edu.pk
core human psychology of credibility and believability has been evolved into something that has made the digital media
education very current. The digital media industry has grown manyfold over the last two decades and continues to expand
and diversify into different streams and practices such as:
• Video game
• Animation
• Web and social media
• e-Commerce
• information technologies
• interactive art and more
Students of this program are required to successfully complete a minimum of 35 credit hours with a cumulative GPA determined
by PAFIAST to be eligible for the BS degree. These credit hours are pedagogically distributed over 4 semesters with a total 38
normal duration of 2 years.
PROSPECTUS
EMPLOYMENT OPPORTUNITIES
The MS degree in Digital Media will make you qualified to work in and lead interdisciplinary, intercultural, and international
projects. This program will also enable you to work as a freelancer in the field of art and design. This program also instils
the foundation for a leadership career in the industry as well as for a highly satisfying academic career.
Following are some of the many fields where you can use MS degree in Digital Media:
• Academics
• Level Designer
• Experience Designer
• Character Designer
• 2D.3D Animation Designer
• 3D modeler/Rigger for Game Design
• Set & Prop Design
• Story Board Artist
• Game Player Tester
• UI/UX Designer
• Principal Game designers
• Concept Artists
• Digital Interactive Storytellers
SCHEME OF STUDIES MDM
ANIMATION DESIGN STREAM
YEAR 1-Semester 1-Fall YEAR 2 - Semester 4 – Spring-
Course Code Title of Course Credit Course Code Title of Course Credit
Hrs. Hrs.
AND-601 Animation Studio – I 3(1-2) AND-799 Thesis-II 6(2-4)
DCC AND-612 Content and Cultures 2(2-0) DCC AND-791 Thesis Exhibition 2(0-2)
www.paf-iast.edu.pk
DCC GMD-612 Content and Cultures 2(2-0) DCC GMD-791 Thesis Exhibition 2(0-2)
www.paf-iast.edu.pk
GMD-611 Visual Language - 2(2-0) GMD-721 Research Report 2(2-0)
Syntactic Writing
PROSPECTUS
GMD-603 Game Project 2(2-0)
Management
GMD -621 Seminar 2(2-0)
41
PhD FILM, TELEVISION AND SCREEN MEDIA
In addition to pure entertainment, the audio-visual media
and moving-image culture, particularly cinema and
filmmaking in all its forms and contexts, is increasingly
becoming a crucial tool of communication used equally in
all fields of life, in public and private sectors, in academic
and civil institutions, in engineering and medicine, in art and
science, by politicians and bureaucrats, by judiciary and
media, by philanthropists and social activists.
www.paf-iast.edu.pk
This program, first PhD program in Film, TV and Screen
Media in Pakistan, offers an in-depth understanding and
training in Film Studies, combining theory and production
practices for a broad-based and competitive training in the
field. Students will be introduced to the history of cinema;
film genres; practices in contemporary world cinemas;
significant turns in historical and socio-political factors that
have impacted film practices; fundamentals of filmmaking;
aesthetics of cinema; and cinema as activism, among
others.
42
As part of this program, SDAAT offers courses in film theory
and production, covering a vast variety of areas such
as World Cinemas, Post-colonial Cinema, Political and
PROSPECTUS
Propaganda Cinema, Women’s/Feminist Cinema, Activist
Cinema, Cinema and Human Rights, Animation Cinema,
Aesthetics of Cinema, History of Cinema, Cinemas from the
Muslim World, South Asian Cinemas, Third World Cinemas,
etc. The courses also cover various ideological and
pedagogical applications of cinema and the film medium
(including the fundamentals of filmmaking such as direction
and cinematography, and production of various modes of
cinemas such as features, documentaries, and advocacy
and educational films).
Engagement with media outlets for collaborative events, particularly those producing film media (for example ARY/Geo/ Newsline
Films/Hum TV, etc. for hosting screenings of issue-oriented telefilms and other productions) is another avenue for outreach
www.paf-iast.edu.pk
activities. Bridging the gap between academia and media industry, this approach would connect the SDAAT to local outlets on a
regular basis and provide a fairly cost-effective (if not free) visibility to PAF-IAST.
These public engagement activities would also lead to internship and research opportunities/entry-level jobs for Film Studies, TV
and Moving Images students as they graduate to higher levels at the department, and career opportunities upon graduation with
a specialized degree in the discipline.
ENTRY REQUIREMENTS
1. MS/ MPhil degree or its equivalent in a relevant subject from a recognized university with a minimum CGPA of 3.00
43 (Semester System) or First Division (Annual System).
Note: A college or university teacher or a member of the research staff of a research organization who holds an MA /
MSc degree but has shown undoubted promise for research may also be considered for admission to PhD. However, the
PROSPECTUS
candidate will have to complete an additional course work of 24 credit hours of MPhil / MS level as a prerequisite for moving
into the PhD program.
2. A valid score of 60% in NTS GAT Subject Test or 60% marks in International GRE (Subject) test or 70% marks in the Test
organized and conducted by PAFIAST for the admissions in the said program as per the HEC approved policy.
CREDIT REQUIREMENTS
1. Students admitted to the PhD program are required to successfully complete 18 credit-hours of graduate level course work.
The course work may include up to a maximum of 06 CH of seminar.
2. A PhD student who does not hold an MPhil or equivalent degree at the time of joining the program, the course work
requirement shall be 42 credit hours (24+18). These 42 credit hours may include up to a maximum of 06 credit hours of
seminar.
Scheme of studies
Scheme of studies for the program is as following:
www.paf-iast.edu.pk
• Core Course: Critical theory in film studies
PROSPECTUS
• Commencement of Thesis writing/Thesis
45
COMPREHENSIVE EXAMINATION
At the satisfactory completion of the course work required for the PhD
program, the student must pass a comprehensive examination set by
the respective Department in a maximum of two attempt with a minimum
score of 60%. Failing this, the admission of the student is cancelled.
RESEARCH WORK
he student can start working on PhD research/thesis after passing
the Comprehensive Exam and acceptance of synopsis by the ASRB.
PHD DISSERTATION
www.paf-iast.edu.pk
The PhD Dissertation must contain original research work..
PLAGIARISM TEST
The Plagiarism Test shall be conducted by QEC on the Dissertation
before its submission to foreign experts.
OPEN DEFENSE
After receiving positive comments from the local experts, the
student is expected to defend his/her work before this Committee.
46
The student will be declared successful after the local Committee
approves the work..
PROSPECTUS
RESEARCH PUBLICATION
Each PhD researcher shall be required to publish at least one
research paper as its first author during his or her doctoral studies
in an HEC approved W category (or above) journal for the award
of PhD degree.
UNDERGRADUATE PROGRAM
ENTRY REQUIREMENTS
www.paf-iast.edu.pk
Intermediate with at least 45% marks (Second Division). For qualifications other
than intermediate i.e. GCE O/A level, an American High School Diploma or
International Baccalaureate degree, the Equivalence certificate from IBCC is
required.
Candidates awaiting final result can also apply, subject to the condition that
they submit their result as soon as they receive it. The equivalence certificate
must be submitted at a later date.
47
Baltistan, AJK & FATA) and international students who meet the requisite
admission criteria regardless of colour, creed, gender or age.
ENTRY TEST
DRAWING/APTITUDE TEST
The applicants seeking admission to degrees offered by the SDAAT will be
tested to gauge their ability to observe and express it through drawing. A
test for logical thinking and understanding would also be administered to
applicants Opting for a degree at SDAAT.
POSTGRADUATE PROGRAM 48
ENTRY REQUIREMENTS
PROSPECTUS
1. For admission into the PhD minimum CGPA
49
Linkages And Collaborations
www.paf-iast.edu.pk
The purpose of collaboration for any academic institution is
to engender a dynamic and stimulating environment possible
through the nexus between academic institutions nationally
and globally as well as industry and the communities who
will be the eventual beneficiaries of knowledge generated and
disseminated by the educational institution. Cross-pollination
of ideas through creating space for interaction using both
traditional means as well as those in the modern times due
to newer communication mechanisms will be fully explored
by SDAAT to achieve the purpose and goals of National and
International Collaboration. SDAAT believes that knowledge
multiplies when it is complimented, associated and developed
with other organizations in a cross-institutional and cross 50
disciplinary manner to enable convergence of knowledge
across many boundaries thereby enriching the academic
PROSPECTUS
environment for the faculty and students alike.
COLLABORATING AGENCIES/INSTITUTIONS
ACADEMIC BLOCKS
Each faculty has its own dedicated Academic block comprising well-
51 ventilated smart classrooms, and state-of-the-art labs equipped with
the latest equipment. Ubiquitous Wi-Fi facility is available to faculty,
students, and staff alike. The faculty has decent rooms to work in
while spacious open areas are reserved for students.
PROSPECTUS
LIBRARY
The campus has a high standard library, well provided with course
textbooks along, reference books, and a good number of necessary
research journals for each area of specialization. The library complex
also comprises a few cubicles with smart boards installed for research
group discussions and presentations.
HOSTELS
Fully furnished shared accommodation is available for resident
students. Boarding facilities are exclusively meant for students hailing
from remote cities. Boarding facilities include comfortable rooms,
fully functional dining halls, anteroom, Wi-Fi facility, indoor games,
vending machines, and laundry.
www.paf-iast.edu.pk
52
PROSPECTUS
LABS AND STUDIOS
An impressive array of teaching labs and studios has been
established in SDAAT.
• Design Studios
• Computer Labs
• Drawing Studio
• Sound Studio
• Film Studio
• Printing Room
www.paf-iast.edu.pk
• Exhibitions Gallery
AUDITORIUMS
Each academic block has its own independent auditorium
with a seating capacity of 100 persons. All auditoriums are
equipped with internet connectivity and have the provision to
record talks/ lectures.
53 SPORTS GROUND
Besides jogging tracks, two large grounds are reserved for
cricket and soccer. Apart from indoor game facilities at each
PROSPECTUS
TRANSPORT FACILITIES
Suitable arrangements at affordable cost have been made
to commute students, both ways, in comfortable coaches
from cities like Islamabad, Rawalpindi, Wah, Taxila, Haripur,
Abbottabad and other nearby cities.
HEALTH CARE
The institute has its own dispensary which provides prompt
first aid to the institute’s students, faculty and staff . The nursing
staff in the health care center provides a professional and
caring service to keep you healthy and well during your time
as a student at PAF-IAST.
www.paf-iast.edu.pk
ANCILLARY FACILITIES
PAF IAST Campus offers ample ancillary services to ensure a
conducive academic environment for all. These facilities include
automated vending machines to provide snacks, beverages,
essential commodities to students at fair prices.
PROSPECTUS
BIOMETRIC ATTENDANCE AND RFID SYSTEM
An RFID system has been installed to monitor the biometric
attendance of students, faculty members, administrative staff, &
employees. To monitor the movement of staff from one building
to another, RFID cards will be issued to all employees as a
ready mechanism for security checks.
Scholarships And Awards
NEED BASE SCHOLARSHIP
Need based scholarships are focused to enhance educational
capabilities of the students by off-loading their financial burden and to
reach out to financially challenged / deserving students. The awarded
scholarship can be 50% to 100% tuition fee waiver depending on
selection criteria. PAF-IAST Need-based scholarships will be supported
by PAF-IAST resources and external funding. Confidentiality is to be
www.paf-iast.edu.pk
MERIT SCHOLORASHIP
PAF-IAST award Merit scholarship to encourage the bright students of
institute on the basis of Academic score. It divided into 02 categories:
1. The candidate who has obtained the top position (i-e., the
highest aggregated marks) in the admission merit list in each
program will be offered 100% exemption of tuition fee for the
1st semester.
55 2. Two scholarship will be awarded in each program per semester
to those students who have achieved the following highest
GPA in the previous semester with regular course load.
ELIGIBILITY CRITERIA
PROSPECTUS
www.paf-iast.edu.pk
income families will be awarded scholarships for 4 to
5-year undergraduate degree programs. Scholarship
covers 100% of the tuition fee and a living stipend
of 4,000 per month. The geographical spread of the
program covers all four provinces, AJK and GB. for
details visit online portal: https://ehsaas.hec.gov.pk.
The portal is currently closed for applications and
will be reopened for the year 2021-22 in the mid of
September 2021
ALFALAH SCHOLARSHIP
Alfalah Scholarship scheme offers scholarships to the 56
needy students for undergraduate & postgraduate. Alfalah
scholarship scheme is one of the largest scholarships
providers in the welfare sector in the country.
PROSPECTUS
Fee structure
Undergraduate Programs
Fee Type Amount Remarks
Tuition Fee
(Batch-2021 & Fee Per Credit Hour (CH) • Course Repetition Fee
onward) National student: Rs.6,000/- • Semester load less than 12CHs
International student: Rs.12,000/- • Semester load beyond 18CHs
Entry Test Fee/ Rs.3,000/- per attempt Non-refundable & Includes Application
SAT Verification processing fee
Fee
PAYMENT OF DUES
1. At the time of New Admission students have to pay the admission fee, security and full semester fees by due date,
www.paf-iast.edu.pk
Up to 7th day of convening of classes Full (100%)
5. In case a student is rendered ineligible upon declaration of results, 100% tuition fee refunded if applied within 10 days
of declaration of result along with proof of ineligibility.
WITHHOLDING TAX
1. Withholding Tax under section 236I of Income Tax Ordinance 2001 is applicable @ 5% on the entire amount of fee
58
(i.e., Tuition Fee, Admission Fee, ECA and other semester expenses) provided payable amount exceeds Rs 200,000
in a fiscal year (July to June). However, this tax is not applicable in case the fee is paid by a non-resident subject to
PROSPECTUS
provision of the following:
2.
a. Copy of passport as evidence that during previous tax year, his/her stay in Pakistan was less than one hundred
eighty-three days.
b. Furnishes a certificate that he has no known source of income in Pakistan.
c. The fee is remitted directly from abroad through normal banking channels to the bank account of the Institute.
3. Tax collected under this section shall be adjustable against the tax liability of either of the parents or guardian making
payment of the fee.
4. 5% advance tax is deducted in every spring semester.
5. Students eligible for the waiver of this tax may contact fee section before the due date of spring semester fee.
MASTER Programs
Fee Type Amount Remarks
Tuition Fee
59
Fee Per Credit Hour (CH) *Course Repetition Fee
(Batch-2021 & National student: Rs.10,000/-
onward) International student: Rs.20,000/-
PAYMENT OF DUES
1. At the time of New Admission students have to pay the admission fee, security and full semester fees by due date,
otherwise the seat will be cancelled.
2. In subsequent semesters, tuition fee will be payable on semester basis. Students have to pay their fee by due date
before the commencement of each semester.
3. Rs. 150/- per day will be charged as late payment fine if a student fails in submitting semester fee within due date till
the voucher validity date.
4. Course registration will be considered cancelled if fee is not submitted till the voucher validity date.
www.paf-iast.edu.pk
FEES REFUND POLICY FOR ALL MASTER PROGRAMS
1. A freshly inducted student must inform PAF-IAST in writing if he/she finds it necessary to withdraw his/her admission.
2. Admission Fee is not refundable under any circumstances.
3. Security deposit is refundable at the time of completion of degree or closing of admission.
4. Tuition Fee and ECA and other semester expenses are refunded in accordance with the guidelines of Higher Education
Commission (HEC), as follows
PROSPECTUS
Note: Days include both working days and holidays
5. In case a student is rendered ineligible upon declaration of results, 100% tuition fee refunded if applied within 10 days
of declaration of result along with proof of ineligibility.
WITHHOLDING TAX
1. Withholding Tax under section 236I of Income Tax Ordinance 2001 is applicable @ 5% on the entire amount of fee
(i.e., Tuition Fee, Admission Fee, ECA and other semester expenses) provided payable amount exceeds Rs 200,000
in a fiscal year (July to June). However, this tax is not applicable in case the fee is paid by a non-resident subject to
provision of the following:
a. Copy of passport as evidence that during previous tax year, his/her stay in Pakistan was less than one hundred
eighty-three days.
b. Furnishes a certificate that he has no known source of income in Pakistan.
c. The fee is remitted directly from abroad through normal banking channels to the bank account of the Institute.
Fee structure
2. Tax collected under this section shall be adjustable against the tax liability of either of the parents or
guardian making payment of the fee.
3. 5% advance tax is deducted in every spring semester.
4. Students eligible for the waiver of this tax may contact fee section before the due date of spring semester
fee.
1. The Tuition fee will be increased @ 10% for new entrants every year.
61
PROPOSED TIMEFRAME OF IMPLEMENTATION
PROSPECTUS
1. The proposed changes are to be implemented from Fall-2021 Semester on Batch-2021 students and onward.
www.paf-iast.edu.pk
62
PROSPECTUS
Rules and regulations
STUDENTS CODE OF CONDUCT AND GENERAL RULES
In order to inculcate in its community intellectual diversity, self-motivation, critical thinking, capacity for leadership, and
ethically guided high sense of professionalism, PAF-IAST expects its community (i.e., students, faculty, employees) to
maintain at the campus a disciplined environment. The code of conduct provides a framework for improving discipline by
identifying expectations, specifying the violations/acts of misdemeanour and the nature of ensuing penalties. The PAF-IAST
Code of Conduct is laid down below. The guidelines in the code will help the students, faculty and employees to regulate
their everyday conduct, i.e., behaviour, attitude, and dress of PAF-IAST community both on and off campus.
www.paf-iast.edu.pk
1. PAF-IAST is an equal opportunity workplace for all students and employees. The institute does not discriminate its
workforce on the basis of race, color, religion, national origin, gender. All opportunities are offered purely on the
basis of qualifications, merit, and institutional (business) needs.
2. PAF-IAST Community should refrain from taking part in any political, anti-state, unlawful and sectarian activities,
cheating, plagiarism, harassment, cyber bulling, drugs, lying, stealing etc., during the entire tenure of their
association with the Institute.
3. PAF-IAST Community should refrain from conduct that might damage the reputation of the Institute. They must shun
63 such conduct as may disrupt of any academic program /activity of the Institute.
4. PAF-IAST Community will show tolerance, understanding, and respect for the rights of others. In case of any
misunderstanding with peers or Institute management, etc., discussions and exchange of views within the bounds
PROSPECTUS
of decency and decorum would be the desirable course to follow. Threatening attitude and behaviour to fellow
students, faculty, staff, or PAF-IAST as an institution could cause dismissal from the Institute.
5. Irrespective of gender, PAF-IAST Community will be respectful to all members of the institute and will refrain from
such behaviour as can be interpreted by others as ‘gender harassment’.
6. PAF-IAST Community must bear in mind that gender interaction and collaboration is permissible only within the
accepted social and cultural norms of the society. Beyond this, any undue intimacy or unacceptable proximity,
openly or in isolated areas shall not be tolerated.
7. It is the responsibility of every individual to keep the Campus environment neat and tidy. Littering and leaving or
throwing trash carelessly on the Institute premises are prohibited. The designated waste bins should be used to
deposit trash.
8. Members of PAF-IAST Community are advised to refrain from causing any damage to the Institute fixtures/furniture
including venetian blinds, by scribbling or carving on desks, writing on walls, and misusing lab equipment, etc.
9. All members of PAF-IAST Community are advised not to smoke on the Institute premises. Any violation may entail
strict disciplinary action.
10. Mobile phones must be switched off in classrooms, examination halls, labs and library to keep intact the calm
of these places.
www.paf-iast.edu.pk
11. Members of PAF-IAST Community are advised to adhere to the code of conduct on-the-field and off-the-
field while taking part in sports and extracurricular activities. They are expected to display exemplary behaviour,
especially while representing the Institute in an activities like seminars, conferences, exhibitions and competitions
12. Cases of indiscipline shall be referred to the Institute Discipline Committee. The committee is authorized to deal
with all matters of indiscipline and recommend appropriate corrective action to be taken for various breaches of
code of conduct.
13. The Institute dress code includes general unspecified rules of cleanliness, grooming, good taste and appropriateness.
All members are expected to be dressed decently in a manner that is appropriate for any seat of higher learning.
Clothes should be reflective of high cultural and social values.
14. No one is allowed to possess or use firearms, firework, dangerous devices, chemicals, or explosives on the Institute
64
premises. The Institute has zero-tolerance policy for those found in possession of artifacts like dangerous knives
or daggers which could be viewed as weapons.
PROSPECTUS
15. Whilst on the Institute’s premises, members of PAF-IAST Community should always carry with them their National
Identity Card, and PAF-IAST Identity Card for their safety and security. Lending an identity card to someone else is
a violation of PAF-IAST Code of Conduct and is liable to disciplinary action.
16. Ragging and bullying are prohibited on the institute’s premises. Such acts may result in strict disciplinary action.
Any member subjected to such behaviour or a witness to it, should report the matter to Chairman/Head of the
department/Section.
17. No member of the PAF-IAST community is allowed to post an opinion or participate in a debate in print, electronic
and social media on behalf of the Institute without the prior approval of the competent authority. Any member who
communicates or posts over media in an individual capacity, should be respectable and courteous, and must state
clearly that the content of the post is his/her personal opinion.
FACULTY AT SDAAT
PROF. ZAFAR IQBAL
Advisor/ Head of Department
Prof. Zafar Iqbal is heading the School of Design, Art and Architecture Technologies-SDAAT at
PAF-IAST. He was serving as the Dean and Vice chancellor at the Institute for Art and Culture,
www.paf-iast.edu.pk
Lahore before joining PAF-IAST. He served at National College of Arts for 25 years, He was the
Professor of Design and Director of the Multimedia Arts Master’s Program at the National College of
Arts (NCA). He also held the role of Director International Relation Office at the NCA during which
he initiated international residency programs and invited several foreign artists, arranged exhibitions,
seminars and film festivals. He completed a 9 months Film Making Course (residency program) at
the Ecole Superiure d’Art d’ Aix-en-Provence, France, in 2002, after which he participated in the
Video Arts Exhibition at the Ecole in November 2005. He has also developed the Design Curriculum
for the Centre of Excellence in Art & Design, MUET Jamshoro and has been involved in many art
education research projects. He is a Member of the Board of Studies at Lahore College University,
University of Gujrat, Kinnaird College for Women, Lahore, and the Centre of Excellence in Arts &
Design, Jamshoro.
65
MARRYAM KHAN
Associate Professor
PROSPECTUS
With a Masters in Multimedia from the National College of Arts, Lahore, Maryam has been in the
field of multimedia for the last about 15 years. She is an experienced multimedia professional with a
diverse experience in the field of education, TV, and digital and cinematic art. Her areas of expertise
include extensive research in understanding culture and fusing modern design with cultural motifs
of different regions. Before joining PAF-IAST, she was heading the School of Digital and Cinematic
Art at the Institute for Art and Culture- IAC. She has also worked as a faculty at NCA, Design Analyst
at LUMS, Concept Artist in the Middle East, and as a Creative Head for an entertainment channel.
ABDUR RAHMAN
Associate Professor
Abdur Rahman has an MA in Multimedia Arts (Gold Medal) from the National College of Arts,
www.paf-iast.edu.pk
Lahore, a BA degree, and an MA in Fine Arts (Gold Medal) from the University of Peshawar,
Pakistan. His professional background includes academic positions at NCA, PIFD, COD,
and IFA, where he has taught Animation, Drawing, Jewellery Design, and has supervised
several theses. He has over 21 years of experience in Art, Design, Animation and Teaching.
His research areas include Animation (Traditional Folk Tales), Painting (Culture) and Design
(Brand Identity). Within these research areas, he has directed and animated sixteen short
films, documentaries and designed more than fifty brands’ identities and dozens of full
promotional graphic campaigns. Abdur Rahman has won thirty-one awards in graphics,
painting, calligraphy, sculpture, and animation competitions and exhibited his art works in
various groups and solo shows.
66
DR. AYAZ MUHAMMAD HANIF
Assistant Professor
PROSPECTUS
Ph.D in Design , Shanghai Jiao Tong University-Shanghai-CHINA
MS in Project Management, COMSATS University Islamabad-Virtual Campus-Abbottabad
BS in Telecommunication & Networking, COMSATS University Islamabad-Abbottabad Campus,
PAKISTAN
Before joining PAF-IAST, he was working as an Assistant Professor and the Director of the
Incubation Center, University of Sialkot. His research interests include the area of Learning
Technology, User Experience Design, Game-Based Learning, and Affective Technology in
Learning Environments.
HAMZA HAMID
Lecturer
Mr. Hamza is a graduate of MSc User Experience Design from Kingston University London
(UK), with a professional and educational background in Graphic Design. Hamza Hamid has
worked as a Creative Designer in various advertising and marketing agencies in Islamabad
for 3 years, including his role as a UI Designer at a leading Android Gaming Studio in the
capital recently.
FACULTY AT SDAAT
NAVEED KHAN
Lecturer
Mr. Naveed Khan is a practicing contemporary artist, sculptor, designer, photographer, art
educationist, critic, and curator. Being a multi-talented professional, he has been engaged
www.paf-iast.edu.pk
with the educational and industrial sector for almost fifteen years. He remained a faculty
member at the Departments of Art & Design, University of Peshawar and Shaheed Benazir
Bhutto Women University, Peshawar for several years. He endured as a Creative Head and
Lead Photographer at the Nasir Rauf Media Solutions, Book Illustrator at KP Textbook
Board, Creative Director at Studio86 and art journalist at leading newspapers of the country.
Alongside participation in almost 60 shows over the last decade, he has to his credit 8 solo
exhibitions and 20 group shows within Pakistan and abroad. Furthermore, he has curated
several important shows of local and international artists. He has been confessed more than
40 awards and many scholarships and grants at National and International level. He has
also been part of several artists’ residency programs. He has directed and acted in several
stage dramas, mimes, and solo performances. He is founder and country head of the Pastel
67 Society of Pakistan (PSP) and member of the International Association of Pastel Societies,
USA. Khan is also Art Advisor at the Abasin Arts Council, Peshawar.
PROSPECTUS
69
PROSPECTUS