Beauty
France
Q2 2021
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Number of Followers Beauty
France
In Q2 2021, the total number of followers for Beauty industry
in France increased on Instagram. For Instagram, this is in
line with the overall global trend in number of followers,
which increased by 2.00% in the last quarter.
Engagement
Taking a closer look at the interactions for Beauty industry in
France, engagement grew on both Instagram and Facebook
Introduction in Q2 2021. The Beauty industry in France did better than
average in engagement as the overall global numbers
decreased during Q2 2021.
Number of Posts
The number of posts from Beauty industry in France
increased on Instagram and Facebook in Q2 2021. Over Q2
2021, the number of posts globally also increased.
Read further to get a deeper understanding of the trends in
the Beauty industry in France based on exclusive quarterly
data from Emplifi.
Beauty
France
Platforms Overview
Total Interactions Distribution of brands Pages on Facebook
Beauty
France
In France, Beauty category shares 2.2%
of the total interactions of Brands
pages on Facebook.
Date range: April 01, 2021 - June 30, 2021
Sample: Facebook brands Pages in France
Source: Emplifi data
Total Interactions Distribution of brands Profiles on Instagram
Beauty
France
Beauty category has the 4th highest
number of interactions of Brands
profiles on Instagram in France.
Date range: April 01, 2021 - June 30, 2021
Sample: Instagram brands Profiles in France
Source: Emplifi data
Median Post Interactions
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: 290 Facebook and 171 Instagram Beauty Profiles in France
Source: Emplifi data
Relative Median Post Interactions
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: 290 Facebook and 171 Instagram Beauty Profiles in France
Source: Emplifi data
Social Media Landscape
Beauty
France
When it comes to audience size in
France, the median number of
followers for Instagram accounts in
Beauty is higher than the number of
fans for Facebook accounts. Activity
Volume on Instagram is higher than on
Facebook and User Engagement on
Instagram higher than on
Facebook.This suggests that
Instagram is a more important channel
for marketers to focus their efforts on.
Date range: April 01, 2021 - June 30, 2021
Sample: 258 Facebook and 143 Instagram Beauty Profiles in France
Source: Emplifi data
Distribution of Post Types on Facebook
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: 290 Facebook beauty Pages in France
Source: Emplifi data
Distribution of Post Types on Instagram
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: 171 Instagram beauty Profiles in France
Source: Emplifi data
Organic Performance of Post Types on Facebook
Beauty
France
In terms of organic performance on
Facebook in France, Photo and Live
Video perform well, with 25 median
post interactions for Photo and with 21
median post interactions for Live
Video.
Date range: April 01, 2021 - June 30, 2021
Sample: 257 Facebook beauty Pages in France
Source: Emplifi data
Organic Performance of Post Types on Instagram
Beauty
France
In terms of organic performance on
Instagram in France, Image and Video
perform well, with 252 median post
interactions for Image and with 216
median post interactions for Video.
Date range: April 01, 2021 - June 30, 2021
Sample: 143 Instagram beauty Profiles in France
Source: Emplifi data
Top Performing Pages on Facebook
Beauty
France
For Beauty in France, the top
performing page on Facebook is
Stanhome France, with 74,294
interactions on 106 posts. Other pages
performing well include Yves Rocher
France and Fragonard Parfumeur.
Date range: April 01, 2021 - June 30, 2021
Sample: Facebook beauty Pages in France
Source: Emplifi data
Top Performing Profiles on Instagram
Beauty
France
For Beauty in France, the top
performing profile on Instagram is NYX
Professional Makeup France, which
has 972,432 followers and generated
649,448 interactions on 245 posts.
Other profiles performing well include
Merci Handy 🌈 and Yves Rocher
France.
Date range: April 01, 2021 - June 30, 2021
Sample: Instagram beauty Profiles in France
Source: Emplifi data
Top Posts on Facebook
Beauty
France
What are the posts in beauty that
created the most engagement on
Facebook in France in the last
quarter? Diadermine France, Isostar
France and Saint Algue managed to
skyrocket their Facebook
performance, with the top post
generating 7,578 interactions.
Date range: April 01, 2021 - June 30, 2021
Sample: 258 Facebook beauty Pages in France
Source: Emplifi data
Top Posts on Instagram
Beauty
France
What are the posts in beauty that
created the most engagement on
Instagram in France in the last
quarter? Merci Handy 🌈 and Too
Faced Loves France managed to
skyrocket their Instagram
performance, with the top post
generating 49,701 interactions.
Date range: April 01, 2021 - June 30, 2021
Sample: 143 Instagram beauty Profiles in France
Source: Emplifi data
Boost your engagement on Facebook & Instagram with Emplifi
Get everything you need to create content
that really drives audience engagement:
• Discover what content your audience actually likes
• Learn what to post, exactly when and where
• Uncover crucial content insights to direct your strategy
Schedule a Personalised Demo
Beauty
France
Facebook &
Instagram Ads
CPC and CPM by Plat. Position - TOP 5 by Relative Spend
Beauty
France
When it comes to cost per click (CPC)
and cost per thousand (CPM) for
Beauty, the lowest CPC are on FB Video
Feeds, FB feed, and IG Explore while
the lowest CPM are on IG Explore, FB
Video Feeds, and IG Stories.
Date range: April 01, 2021 - June 30, 2021
Sample: Beauty Ad Accounts Benchmark
Source: Emplifi data
CPC and CPM by Plat. Position - TOP 5 by Relative Spend
Beauty
France
When it comes to cost per click (CPC)
and cost per thousand (CPM) for
France, the lowest CPC are on FB Video
Feeds, FB feed, and IG Stories while the
lowest CPM are on FB Video Feeds, IG
Stories, and FB feed.
Date range: April 01, 2021 - June 30, 2021
Sample: France Ad Accounts Benchmark
Source: Emplifi data
Relative Spend by Platform Position - TOP 5
Beauty
France
Looking closer at Beauty, most of the
relative spend goes to FB feed,
followed by IG Feed, and IG Stories.
Spending on FB feed is 31.33 p.p.
higher than spending on IG Feed.
Date range: April 01, 2021 - June 30, 2021
Sample: Beauty Ad Accounts Benchmark
Source: Emplifi data
Relative Spend by Platform Position - TOP 5
Beauty
France
Looking closer at France, most of the
relative spend goes to FB feed,
followed by IG Feed, and IG Stories.
Spending on FB feed is 39.32 p.p.
higher than spending on IG Feed.
Date range: April 01, 2021 - June 30, 2021
Sample: France Ad Accounts Benchmark
Source: Emplifi data
CTR by Platform Position - TOP 5 by Relative Spend
Beauty
France
Within Beauty, the highest CTR is seen
on FB feed, followed by IG Stories, and
IG Feed. FB feed gets CTR of 0.52%
compared to IG Stories, which gets
0.24%.
Date range: April 01, 2021 - June 30, 2021
Sample: Beauty Ad Accounts Benchmark
Source: Emplifi data
CTR by Platform Position - TOP 5 by Relative Spend
Beauty
France
Within France, the highest CTR is seen
on FB feed, followed by FB Instream
Video, and FB Video Feeds. FB feed
gets CTR of 0.32% compared to FB
Instream Video, which gets 0.2%.
Date range: April 01, 2021 - June 30, 2021
Sample: France Ad Accounts Benchmark
Source: Emplifi data
Cost per Click
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: Ad Accounts Benchmark
Source: Emplifi data
Click Through Rate
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: Ad Accounts Benchmark
Source: Emplifi data
Spend (USD)
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: Ad Accounts Benchmark
Source: Emplifi data
Total Spend on Posts by Grade on Facebook
Beauty
France
Date range: April 01, 2021 - June 30, 2021
Sample: 208 Facebook Beauty in France
Source: Emplifi data
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metrics
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that really drives audience engagement:
• Use insights to make smarter decisions about your
budget
• Instantly visualize KPIs alongside critical ad benchmarks
• Have AI help improve costs and boost click through
Schedule a Personalised Demo
Beauty
France
Influencers on
Instagram
#Ad Usage by Influencers (France)
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: Instagram profiles associated with Beauty in France
Source: Emplifi data
Top Influencers Mentioning Brands Profiles (France)
Beauty
France
In France, the top influencers
mentioning Beauty on Instagram
include Polina Osipova, 𝔠𝔞𝔯𝔩𝔞 𝔤𝔦𝔫𝔬𝔩𝔞,
and Lenna avec deux « n ».
Date range: April 01, 2021 - June 30, 2021
Sample: Instagram profiles associated with Beauty in France
Source: Emplifi data
Top Regional Influencers Mentioning Brands Profiles (France)
Beauty
France
In France, the top presumed regional
influencers mentioning Beauty on
Instagram include 𝔠𝔞𝔯𝔩𝔞 𝔤𝔦𝔫𝔬𝔩𝔞,
Lenna avec deux « n », and Manon
FERRARI.
Date range: April 01, 2021 - June 30, 2021
Sample: Instagram profiles associated with Beauty in France
Source: Emplifi data
Top Brands Profiles Cooperating with Influencers (France)
Beauty
France
The top Beauty profile associated with
Instagram influencers in France is
NUXE 🇫🇷, which has 18 mentions from
17 influencers. Other profiles with
successful influencer partnerships
include Embryolisse France, Garnier
France, and Yves Rocher France.
Date range: April 01, 2021 - June 30, 2021
Sample: Instagram profiles associated with Beauty in France
Source: Emplifi data
Profiles With The Best Influencer Marketing Efficiency (France)
Beauty
France
The Beauty profile in France that has
the best influencer marketing efficiency
is adopt parfums 🌈 which has a
cooperation efficiency of 43.27x and
only 1.04% of the overall posts featured
by influencers. Other profiles doing well
in this area includes LA ROSÉE,
Somatoline Cosmetic | France, and
Bumble and bumble. France.
Cooperation Efficiency: the metric is
the ratio of average interactions on an
influencer’s post mentioning the brand
compared to a post published by the
brand itself.
Date range: April 01, 2021 - June 30, 2021
Sample: Instagram profiles associated with Beauty in France
Source: Emplifi data
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region
• Shortlist influencers that best match your requirements
• Easily monitor the business impact of all your influencer
campaigns
Schedule a Personalised Demo
Beauty
France
Appendix
Appendix - Facebook
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: The sample varies across the metrics. Data for countries with limited number of Pages / Profiles may be replaced with regional data.
Source: Emplifi data
Appendix - Facebook
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: The sample varies across the metrics. Data for countries with limited number of Pages / Profiles may be replaced with regional data.
Source: Emplifi data
Appendix - Instagram
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: The sample varies across the metrics. Data for countries with limited number of Pages / Profiles may be replaced with regional data.
Source: Emplifi data
Appendix - Youtube
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: The sample varies across the metrics. Data for countries with limited number of Pages / Profiles may be replaced with regional data.
Source: Emplifi data
Appendix - Ads
Beauty
France
Date range: April 01, 2020 - June 30, 2021
Sample: Facebook ads account benchmarks. The sample varies across the metrics. Data for countries with limited number of Pages / Profiles may be replaced with regional data.
Source: Emplifi data
Methodology & glossary
Methodology & Glossary
Quarterly Industry Reports reflect the state of Emplifi database at the
beginning of the following quarter to the quarter of the reports. The data is
pulled only once and is not updated between releases.
Minimum threshold for the report to be generated is 50 Profiles on
Instagram & 50 Pages on Facebook for the given region and category
combination. When the combination for a specific slide does not meet the
threshold, if possible, data for broader area is provided instead.
In Q3 2020, the scope of our Instagram database was narrowed, thus
resulting in possible discrepancies between the new and older reports in the
reporting of long term trends. However, data shown in individual reports are
consistent in time.
Note — Additional thresholds may be applied for specific slides:
• Total Interactions Distribution at a minimum of 300
• Internal Ads-Benchmarks at a minimum 200 active benchmarks
from a region/industry
• #AD hashtags at a minimum of 10 #AD hashtags per month
in the influencers section, etc
Methodology & glossary
Reactions: Relative Spend by Platform Position:
The sum of Like, Love, Haha, Wow, Sorry and Anger reactions on posts published by a Page on Identifies on which positions the highest budget was allocated. The data is normalized (%) and
Facebook. Facebook doesn’t provide number of Care reactions, therefore Care reactions are shows the average distribution of an account's spend.
included in the Like reactions count.
Click-Through Rate (CTR) by Platform Position:
Interactions: CTR median values of the top 5 positions by relative spend. CPC, CPM and Spend metrics are in
Interactions on Facebook are calculated as a sum of all Reactions, Comments and Shares on USD.
posts published by a Page. Interactions on Instagram are calculated as a sum of Likes and
Comments on posts published by a Profile. Post grade:
Post grade is a metric provided exclusively by Emplifi for performance prediction and uses an
Median post interactions in time: A+ to D grading system to show how each post is predicted to perform based on the previous
The middle page when ranking Pages (Profiles) by median monthly post interaction. Median 72 hours organic performance.
post by interactions is the page’s middle post published in given month ranked by interactions.
INFLUENCERS
Relative median interactions in time:
Influencer:
Same as Median Interactions in time, but the values are the ratios of the maximum value in the
Instagram business profile followed by more than 1000 profiles.
given time period (separately for each platform).
Evolution of #AD Usage:
SOCIAL MEDIA LANDSCAPE
The total number of distinct Influencers who have posted #AD (or available local equivalent)
Audience size: aggregated by month. To be included, the post must contain both the #AD hashtag and a
Median of pages Fans (Followers) count at the end of the quarter. mention of a profile from the given region and category.
Posts: Influencer's score:
Median of total posts published in the quarter, aggregated on Page level. The score represents influencer's relative performance in key metrics: the sum of interactions,
Interactions per 1000 followers, number of followers and their posting activity.
Interactions:
Median of total page interactions (on the posts published in the quarter), aggregated on Page Top Influencers Mentioning {category} Profiles:
level. Ranking of influencers who mentioned at least one profile from a given category and region in the given
time range. Influencers are not filtered by country and therefore may occur in multiple rankings.
ADS
Top Profiles Cooperating with Influencers:
Organic means not promoted (not paid to be shown in the feed). We use Emplifi' internal Profiles in given categories and regions that were mentioned by at least one influencer in the given time
algorithm that detects with almost 100% accuracy whether a post has been promoted or not. range.
Cost per Click (CPC) and Cost per mille (CPM) by Platform Position:
Median for all available Ad accounts. Platform positions are different for Facebook and
Instagram. The chart shows only the top 5 positions by relative spend (see below).
Methodology & glossary
Influencer Marketing Efficiency:
Is the ratio of Interactions acquired on influencer's (e.g. Hermione Granger) post
mentioning the profile (e.g. Hogwarts Express) compared to post published by the
Hogwarts Express itself.
The higher the score is, the more efficient the cooperation. To be included in the ranking,
the influencers posts must include both #AD (or local equivalent) and a profile mention
(@Hogwarts_Express) to be displayed in the report (transportation brands in the UK).
APPENDIX
% Comments: The percentage of total interactions on comments
% Reactions: The percentage of total interactions on reactions
% Shares: The percentage of total interactions on shares
% Live Video: The percentage of all posts on live video posts
% Other Than Like: Shows the percentage of reactions excluding like reactions
(love, haha, wow, sorry, anger)
% Paid Media: Percentage of all posts on promoted posts
Activity: Median posts published by profiles on the platform in a given time period.
Community Size: Median Fans/Followers/Subscribers count on the platform
Interactions: Median post interactions received on posts published in the given time
period
#AD Usage: The total number of influencers who used #AD (or available local equivalent)
in Instagram posts
Extended glossary available on website. All data (unless specified differently) is first
normalized on Profile/Page/Channel.
