0% found this document useful (0 votes)
31 views24 pages

Business Plan Draft

The document outlines a comprehensive business plan for West Coast® Excavation Contractors, LLC, detailing the company's services, mission, and operational structure. It highlights the growth potential of the excavation industry, particularly in the United States, and emphasizes the importance of market research and networking for success. The plan includes job roles and responsibilities, showcasing a structured approach to management and operations within the excavation sector.

Uploaded by

mamush1978
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
31 views24 pages

Business Plan Draft

The document outlines a comprehensive business plan for West Coast® Excavation Contractors, LLC, detailing the company's services, mission, and operational structure. It highlights the growth potential of the excavation industry, particularly in the United States, and emphasizes the importance of market research and networking for success. The plan includes job roles and responsibilities, showcasing a structured approach to management and operations within the excavation sector.

Uploaded by

mamush1978
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 24

 1.

Industry Overview
 2. Executive Summary
 3. Our Products and Services
 4. Our Mission and Vision Statement
 5. Job Roles and Responsibilities
 6. SWOT Analysis
 7. MARKET ANALYSIS
 8. Our Target Market
 9. SALES AND MARKETING STRATEGY
 10. Sales Forecast
 11. Publicity and Advertising Strategy
 12. Our Pricing Strategy
 13. Startup Expenditure (Budget)
 14. Sustainability and Expansion Strategy
Loader
Ethiopian Used
CONDITION

Excavators
TYPE

Caterpillar
MAKE

2015
MODEL

2015
YEAR OF MANUFACTURE

Diesel
FUEL TYPE

320 L
ENGINE SIZE

Manual
TRANSMISSION
10000 h
WORKING HOURS

Cat 320D2L 2015 model 10, 000 hrs. worked In an excellent condition excavator 2015

Price >8,000,000.00
Diamond wire saw foe Granite Quarry

Vehicles
Compressor with Drill
Jackhammer
Hitachi Excavator with Jack hummer for rent 1200/Hr.

Jack

Hammer m3

Binda

Excavation Company Business


Plan [Sample Template for 2024]
Are you about starting an excavation company? If YES, here
is a complete sample excavation company business plan
template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting an


excavation company One of the many business opportunities in the
value chain of the construction industry is excavation business. If
you live in the united states, you will agree that there are a host of
excavation companies that are making money from this line of
business.

It is important to state that if you want to be actively involved in


running an excavation company, then you should ensure that you
acquire the relevant working experience and business network. It
will be to your advantage to network with contractors in the
construction industry.

They are your major clients; they are the people that can give
excavation contracts that can keep you afloat in your line of
business.

If you are sure that this type of business is what you truly want to do
after you must have conducted your market research and feasibility
studies, then the next step to follow is to write a good business plan.
Below is a sample excavation company business plan template that
will help you successfully launch your own business;
A Sample Excavation Company Business Plan
Template
1. Industry Overview

Establishments in the Excavation Contractors industry mainly


excavate land for building construction. They are known to carry out
activities such as drilling shafts, foundation digging and drilling and
grading et al. The excavation work performed by these companies
could be new work, additions, alterations and repairs.

If you are a closer observer of happenings in the Excavation


Contractors industry, you will notice that the revenue generated by
players in the industry has registered a sharp increase over the last
half a decade. This is supported by the increase in demand from
downstream construction industries.

So also, improvement in the performance from the industry matched


with the rapid expansion in demand for excavation services in the
booming housing market and nonresidential building market in the
United States.

Moreover, some earthmoving contractors benefited from a boost in


United States government funding for road, bridge and other
infrastructure construction during this period, bolstering revenue
even further for the larger contractors. Going forward, industry
revenue is expected to continue growing, albeit at a slower pace.

The Excavation Contractors industry is indeed a large industry and


pretty much active in most countries of the world most especially in
the United States of America, Nigeria, south africa, Egypt, United
Kingdom, Mexico and Canada et al.

Statistics has it that in the United States of America alone, there are
about 44,246registered and licensed (big, medium scale and small)
excavation companies scattered all across the United States
responsible for employing about 281,416 people and the industry
rakes in a whooping sum of $47 billion annually.

The industry is projected to enjoy 1.3 percent annual growth within


2011 and 2016. It is important to state that no establishment can
boast of having the lion share of the available market in this
industry.

A recent report published by IBISWorld shows that the Excavation


Contractors has a low level of concentration, as it is mainly
composed of small- to medium-size contractors that operate in
specific regional markets. The three largest players currently
generate less than 3.0 percent of industry revenue.

The report further stated that, operators are increasingly offering


services across several states or metropolitan areas in an attempt to
lower downturn risks associated with local markets to increase
revenue.

According to the US Census County Business Patterns data and


IBISWorld estimates, 80.6 percent of industry participants employ
fewer than 10 people, and 64.2 percent of establishments employ
fewer than five people. Only 9.3 percent of establishments employ
more than 20 people.

Starting and operating an excavation company can be tasking and


challenging, but the truth is that it can be rewarding at the same
time.

One good thing about the industry is that it is open for both big time
investors who have the capacity to start the business with fleet of
earthmoving tractors and trucks and aspiring entrepreneurs who
may one to start with just one earth moving tractor and truck.

2. Executive Summary

West Coast® Excavation Contractors, LLC is a standard and


registered excavation company that will be based in 8009 ND
Highway 23 Belle Fourche North Dakota. We will provide essential
services such as earthmoving, excavating, ground de-watering, land
clearing, leveling and grading, removing overburden, trench digging,
foundation drilling, and drilling of shafts.

Our services and operations will center around construction sites


and other locations in an around South Dakota, North Dakota,
Southern Illinois; St Louis, Missouri; Southeast Missouri; Evansville,
IN; Nashville, Tennessee; Memphis, Western Kentucky, Tennessee
and Chicago land areas et al.

West Coast® Excavation Contractors, LLC has been able to secure


all the relevant license and permits to operate throughout the
United States and Canada. We will ensure that we abide by the rules
and regulations of the Excavation Contractors industry and we will
only hire experienced and qualified drivers with valid commercial
driver’s license (CDL).

At West Coast® Excavation Contractors, LLC, our clients’ overall


best interest would always come first, and everything we do will be
guided by our values and professional ethics. We will ensure that we
put standard structures and processes in place that will enable us
meet and surpass our business goals and also stay highly
competitive in the industry.

Our customers and potential customers alike can be rest assured


that they will get quality services at competitive rates when they
hire our services.

We will go the extra mile to ensure the safety is at the top burner in
all that we do and our customers get value for their money. At West
Coast® Excavation Contractors, LLC our goal is to provide excellent
excavation service to our customers and we pride ourselves on the
integrity and competence of our company and our employees.

West Coast® Excavation Contractors, LLC will at all times


demonstrate her commitment to sustainability, both individually and
as a pet sitting services business, by actively participating in our
communities and integrating sustainable business practices
wherever possible.

We will ensure that we hold ourselves accountable to the highest


standards by meeting our clients’ needs precisely and completely.
We will cultivate a working environment that provides a human,
sustainable approach to earning a living, and living in our world, for
our partners, employees and for our clients.

Our overall business goal is to position West Coast® Excavation


Contractors, LLC to become one of the leading excavation company
brands in the United States of America within the first 5 years of
operations.

This might look too tall a dream but we are optimistic that this will
surely come to pass because we have done our research and
feasibility studies and we are enthusiastic and confident that North
Dakota is the right place to launch our excavation business.

West Coast® Excavation Contractors, LLC is a family business; it is


owned by Allen Newton and his immediate family members.

Allen Newton has a BSc in Business Administration and also a


Diploma in Transport and Logistics Management with well over 10
years hands on experience in the construction cum excavation
contractor industry working for some of the leaders in the industry
both in the United States of America and Canada.

3. Our Products and Services

West Coast® Excavation Contractors, LLC is a company that look


forward to deliver excellent services in terms of helping our
customers carry out excavation jobs in a professional manner from
one destination to another destination. We want to be known as the
excavation company that truly care for her customers.

Our intention of starting our excavation company is to favorable


compete in the industry and of course to make profits from the
industry and we will do all that is permitted by the law in the United
States of America to achieve our aim and business goal.

Our business offerings are listed below;

 Earthmoving, excavation work, land clearing (Residential


Building)
 Earthmoving, excavation work, land clearing (Non-Residential
Building)
 Foundation Digging
 Trenching contractor
 No building construction excavation
 Ground de-watering
 Land clearing
 Leveling and grading
 Removing overburden
 Trench digging
 Foundation drilling
 Drilling of shafts

4. Our Mission and Vision Statement

 Our Vision is to become one of the preferred choices of players


in the construction industry and other relevant industry when it
comes to the demand for excavation services in the whole of
the United States of America.
 Our mission is to ensure that we build an excavation company
that will operate in the whole of the United States of America
and Canada; a company that will boast of having some of the
best and reliable earthmoving machine operators and truck
drivers in the whole of the United States of America.

Our Business Structure

At West Coast® Excavation Contractors, LLC, our business structure


will be designed in such a way that it can accommodate but full –
time employees and part – time / contract staff; those who just want
to take some time off to generate additional incomes.

We intend starting our excavation company with a handful of full


time employees (professional truck drivers and back office staff) and
some of the available earthmoving machine operators and truck
driving roles fill be handled by qualified contract operators and truck
drivers. Adequate provision and competitive packages has been
prepared for all our full – time employees.

As a means of maximizing operational cost, we will contract the


maintenance of all our earth moving machines and trucks to service
provider, we don’t intend to maintain a very large overhead from
the onset. But as soon as the business grow and stabilize, we will
assemble our own professional in – house maintenance team. Below
is the business structure and the roles that will be available at West
Coast® Excavation Contractors, LLC;

 Chief Operating Officer (Owner)


 Admin and HR Manager
 Transport and Logistics Manager
 Business Developer
 Accountant
 Professional Truck Drivers and Earthmoving Machine Operator
 Client Service Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting,


orienting, training, coaching, counseling, and disciplining
managers; communicating values, strategies, and objectives;
assigning accountabilities; planning, monitoring, and
appraising job results; developing incentives; developing a
climate for offering information and opinions; providing
educational opportunities.
 Creates, communicates, and implements the organization’s
vision, mission, and overall direction – i.e. leading the
development and implementation of the overall organization’s
strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Responsible for signing checks and documents on behalf of the
company
 Evaluates the success of the organization
 Reports to the board

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and


administrative tasks for the organization
 Maintains office supplies by checking stocks; placing and
expediting orders; evaluating new products.
 Ensures operation of equipment by completing preventive
maintenance requirements; calling for repairs.
 Updates job knowledge by participating in educational
opportunities; reading professional publications; maintaining
personal networks; participating in professional organizations.
 Enhances department and organization reputation by
accepting ownership for accomplishing new and different
requests; exploring opportunities to add value to job
accomplishments.
 Defines job positions for recruitment and managing
interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of
employees
 Responsible for arranging travel, meetings and appointments
 Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

 Manages external research and coordinate all the internal


sources of information to retain the organizations’ best
customers and attract new ones
 Model demographic information and analyze the volumes of
transactional data generated by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and
business opportunities et al
 Identifies development opportunities; follows up on
development leads and contacts; participates in the structuring
and financing of projects; assures the completion of
development projects.
 Responsible for supervising implementation, advocate for the
customer’s needs, and communicate with clients
 Develops, executes and evaluates new plans for expanding
increase sales
 Document all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Transport and Logistics Manager

 Responsible for coordinating truck drivers, vehicles, loads and


journeys
 Responsible for operating IT systems for the organization
 Responsible for negotiating and agreeing contracts for the
organization
 Responsible for developing and confirming schedules
 Responsible for planning for and negotiating technical
difficulties
 Responsible for preparing paperwork for regulatory bodies
 Responsible for liaising and managing staff
 Responsible for implementing health and safety standards
 Handles the planning routes and load scheduling for multi-drop
deliveries.
 Handles booking in deliveries and liaising with customers.
 In charge of allocating and recording resources and
movements on the transport planning system.
 Responsible for ensuring all partners in the supply chain are
working effectively and efficiently to ensure smooth
operations.
 Responsible for communicating effectively with clients and
responding to their requirements.
 In charge of directing all transportation activities.
 Responsible for developing transportation relationships.
 Responsible for monitoring transport costs.
 In charge of negotiating and bargaining transportation prices.
 Responsible for dealing with the effects of congestion.
 Responsible for confronting climate change issues by
implementing transport strategies and monitoring an
organization’s carbon footprint.

Accountant

 Responsible for preparing financial reports, budgets, and


financial statements for the organization
 Provides managers with financial analyses, development
budgets, and accounting reports; analyzes financial feasibility
for the most complex proposed projects; conducts market
research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and
financial reporting
 Responsible for developing and managing financial systems
and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for the company
 Serves as internal auditor for the company

Truck Drivers and Earthmoving Machine Operator


 Responsible for handling core services such as earthmoving,
excavating, ground de-watering, land clearing, leveling and
grading, removing overburden, trench digging, foundation
drilling, and drilling of shafts
 Assists in loading and unloading cargo
 Maintains a logbook of their driving activities to ensure
compliance with federal regulations governing the rest and
work periods for operators.
 Keep a record of vehicle inspections and make sure the truck is
equipped with safety equipment, such as hazardous material
placards.
 Inspect vehicles for mechanical items and safety issues and
perform preventative maintenance
 Complies with truck driving rules and regulations (size, weight,
route designations, parking, break periods etc.) as well as with
company policies and procedures

Client Service Executive

 Welcomes / receive clients by greeting them in person or on


the telephone; answering or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center,
SMS or phone) provides the client with a personalized
customer service experience of the highest level
 Through interaction with parents and students on the phone,
uses every opportunity to build clients’ interest in the
organizations’ products and services
 Manages administrative duties assigned by the HR and Admin
Manager or Transport & Logistic Manager in an effective and
timely manner
 Consistently stays abreast of any new information on the
organizations’ products, promotional campaigns etc. to ensure
accurate and helpful information is supplied to clients when
they make enquiries
 Receives parcels / documents for West Coast® Excavation
Contractors, LLC and distribute mails in the organization
 Handles any other duties as assigned by HR and Admin
Manager or Transport & Logistic Manager.

6. SWOT Analysis
Our intention of starting West Coast® Excavation Contractors, LLC
in North Dakota with operations center around construction sites in
an around South Dakota, North Dakota, Southern Illinois; St Louis,
Missouri; Southeast Missouri; Evansville, IN; Nashville, Tennessee;
Memphis, Western Kentucky, Tennessee and Chicago land areas et
al is to test run the business for a period of 2 to 4 years to know if
we will invest more money, and expand the business all around in
the United States of America and Canada.

We are quite aware that there are several excavation companies


scattered all over the United States and Canada and even in the
same locations where we intend starting ours, which is why we are
following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our


business, we will be able to position our business to maximize our
strength, leverage on the opportunities that will be available to us,
mitigate our risks and be well – equipped to confront our threats.

West Coast® Excavation Contractors, LLC employed the services of


an expert HR and Business Analyst with bias in start – ups to help us
conduct a thorough SWOT analysis and to help us create a Business
model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for
West Coast® Excavation Contractors, LLC;

 Strength:

Our core strength lies in the power of our team; our workforce. We
have a team that can go all the way to give our clients value for
their money; a team that are trained and equipped to pay attention
to details and to deliver excellent jobs.

We are well positioned and we have standard and reliable


earthmoving machines and tippers (trucks). we know we will attract
loads of clients from the first day we open our door for business.

 Weakness:
Our weakness could be lack of finance, high debt burden, cost
structure, lack of scale compared to our peers who have already
gained ground in the construction industry.

 Opportunities:

The opportunities that are available to us as an excavation company


operating both in the United States of America and Canada are
online market, new services, new technology, and of course the
opening of new markets within our target locations.

 Threat:

Some of the threats that we are likely going to face are mature
markets, bad economy (economy downturn), stiff competition,
volatile costs, and rising fuel prices. Basically, just like any other
business, one of the major threats that we are likely going to face is
economic downturn.

It is a fact that economic downturn affects purchasing / spending


power. Another threat that may likely confront us is the arrival of an
excavation company in same location where ours is located.
unfavorable government policies can also pose a major threat to
businesses such as ours.

7. MARKET ANALYSIS

 Market Trends

The market trends as it involves the Excavation Contractors industry


especially in the United States of America and Canada is indeed
dynamic and at the same time highly competitive and challenging.

But one thing is certain, once an excavation company can gain


credibility, it will be much easier for the company to secure
permanent deals / contracts with big time construction companies
and government contractors who are always carrying out
construction works on a regular basis.

If you are a closer observer of the trends in the Excavation


Contractors industry, you will notice that the revenue generated by
players in the industry has registered a sharp increase over the last
half a decade. This is supported by the increase in demand from
downstream construction industries.

So also, improvement in the performance from the industry matched


with the rapid expansion in demand for excavation services in the
booming housing market and nonresidential building market in the
United States.

Moreover, some earthmoving contractors benefited from a boost in


United States government funding for road, bridge and other
infrastructure construction during this period, bolstering revenue
even further for the larger contractors. Going forward, industry
revenue is expected to continue growing, albeit at a slower pace.

Lastly, another common trend in this industry is that once an


excavation company has gained credibility, it is easier for them to
go for brand new trucks and earthmoving machines on a long-term
leasing contract as against making use of second hand trucks and
earthmoving machines which are usually expensive to maintain due
to constant wear and tears of essential parts of the truck.

8. Our Target Market

Our target market are basically construction companies and of


course the government of United States of America and Canada. We
cover both short distance (inter states) and long distance (intra
states). We are in business to move stuffs and anyone who has
stuffs to move within the United States or from the United States to
Canada, can contact us.

In other words, our target market is the whole of the United States
of America and Canada and below is a list of the people and
organizations that we have plans to do business with;

 Construction companies
 The timber industry
 Oil and gas sector
 Government contractors

Our competitive advantage


We are aware of the competitive nature of the Excavation
Contractors industry and we are ready to get into the mix and
favorably compete with players in the industry.

Our major competitive advantage is the vast industry experience


and solid reputation of our owner, Allen Newton and our
management team. West Coast® Excavation Contractors, LLC no
doubt is a new excavation company, which is why we took our time
to do a thorough market research and feasibility studies before
launching the business.

We were able to highlight some factors that will give us competitive


advantage in the marketplace; some of the factors are trust,
honesty, good network and excellent relationship management, well
– qualified and experienced management team, robust fleet
operations, direct access to construction sites in the United States of
America and Canada, our size advantages, cost advantages, supply
chain, customer loyalty and strong reputation amongst domestic
industry players.

Another competitive advantage that we are bringing to the industry


is the fact that we have designed our business in such a way that we
can comfortably work with both individual clients (contractors) and
big construction companies.

Lastly, our employees (earthmoving machine operators and truck


drivers and back office staff members) will be well taken care of,
and their welfare package will be among the best within our
category (startups excavation companies in the United States) in the
industry meaning that they will be more than willing to build the
business with us and help deliver our set goals and achieve all our
business aims and objectives.

9. SALES AND MARKETING STRATEGY

 Sources of Income

West Coast® Excavation Contractors, LLC will ensure that we


leverage on our strength and the opportunities available to us in the
U.S. and Canada market to generate enough income that will help
us drive the business to stability. We will go all the way to explore
every available source of income in the excavation industry.
Below are the sources we intend exploring to generate income for
West Coast® Excavation Contractors, LLC;

 Earthmoving, excavation work, land clearing (Residential


Building)
 Earthmoving, excavation work, land clearing (Non-Residential
Building)
 Foundation Digging
 Trenching contractor
 Non-building construction excavation
 Ground de-watering
 Land clearing
 Leveling and grading
 Removing overburden
 Trench digging
 Foundation drilling
 Drilling of shafts

10. Sales Forecast

One thing is certain, there would always be construction companies


and other related businesses who would need the services of
excavation companies to help them move materials and equipment
from one locations to another throughout the United States of
America and Canada.

We are well positioned to take on the available market in the United


States of America and Canada and we are quite optimistic that we
will meet our set target of generating enough income / profits from
the first six month of operations and grow our business and our
clientele base.

We have been able to critically examine the Excavation Contractors


industry market in the United States of America and we have
analyzed our chances in the industry and we have been able to
come up with the following sales forecast. The sales projections are
based on information gathered on the field and some assumptions
that are peculiar to similar startups in the United States of America.

Below are the sales projections for West Coast® Excavation


Contractors, LLC, it is based on the location of our company and of
course the wide range of excavation services that we will be
offering;

 First Fiscal Year-: $350,000


 Second Fiscal Year-: $750,000
 Third Fiscal Year-: $1,000,000

N.B: This projection is done based on what is obtainable in the


industry and with the assumption that there won’t be any major
economic meltdown and natural disasters within the period stated
above. So also, there won’t be any major competitor (excavation
company) offering same additional services as we do within same
location. Please note that the above projection might be lower and
at the same time it might be higher.

 Marketing Strategy and Sales Strategy

No doubt, networking is an effective way to begin building your


client base as a business man or woman and we have plans in place
to leverage on all our networks. In view of that, we will look out for
gatherings where we can network with captain of industries,
construction contractors and government contractors et al. As a
matter of fact, our first port of call will be to connect with the
nearest Chamber of Commerce; we are likely going to get our first
major deal from them.

At West Coast® Excavation Contractors, LLC all our employees will


be directly or indirectly involved in sales and marketing of our
services. We will create provision for our employees to earn
commission when they bring in business for the organization. We
will also encourage freelancers to work with us; whenever they refer
clients to us they will earn a percentage of the deal as agreed by
both parties.

Lastly, we will leverage on the power of the media by advertising


our services using both online and offline platforms. We will work
hard to ensure that get repeated business from any business deal
we execute and also, we will encourage our customers to help us
refer their friends to us. Part of our strategy is to reward loyal
customers and to leverage on word of mouth marketing from
satisfied customers.
Over and above, we have perfected strategies to network with
people who are likely to refer business our way on a regular basis. In
summary, West Coast® Excavation Contractors, LLC will adopt the
following sales and marketing strategies in sourcing for clients for
our business;

 Introduce our business by sending introductory letters


alongside our brochure to corporate organizations, businesses
in the construction industry and related industries in North
Dakota and throughout the United States and Canada.
 Print handbills about our excavation company and its locations
and drop them in public facilities.
 Advertise on the internet on blogs and forums, and also on
social media like Twitter, Facebook, LinkedIn to get our
message across, so that those on the social media or those
who read blogs can know where to go when they need the
services of a dump trucking company
 Creating a basic website for our business, so as to give our
business an online presence
 Directly market our dump trucking business.
 Join local excavation contractor associations and chambers of
commerce for industry trends and tips
 Provide discount days for our customers
 Advertise our business in community based newspapers, local
TV and radio stations
 List our business on yellow pages ads (local directories)
 Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our excavation company will be well located,
we will still go ahead to intensify publicity for the business. We are
going to explore all available means to promote our business.

West Coast® Excavation Contractors, LLC has a long term plan of


covering various locations in major cities in the United States and
Canada which is why we will deliberately build our brand to be well
accepted in construction sites in an around North Dakota, South
Dakota, Southern Illinois; St Louis, Missouri; Southeast Missouri;
Evansville, IN; Nashville, Tennessee; Memphis, Western Kentucky,
Tennessee and Chicago land areas et al before venturing out to
other cities both in the United States of America and Canada.

As a matter of fact, our publicity and advertising strategy is not


solely for winning customers over but to effectively communicate
our brand. Here are the platforms we intend leveraging on to
promote and advertise West Coast® Excavation Contractors, LLC;

 Place adverts on both print (community based newspapers and


magazines) and electronic media platforms
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like;
Instagram, Facebook, Twitter, et al to promote our brand
 Install our Bill Boards on strategic locations all around North
Dakota
 Engage in road show from time to time
 Distribute our fliers and handbills in target areas
 Position our Flexi Banners at strategic positions in the location
where our photo booths are located.
 Ensure that all our workers wear our branded shirts and all our
earthmoving machines and trucks are well branded with our
company’s logo et al.

12. Our Pricing Strategy

West Coast® Excavation Contractors, LLC has a lease arrangement


with various companies and the company’s pricing is based on miles
per thousands of tons of materials transported. We have perfected
our plans to charge competitive rates since we have minimal full –
time overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our


prices will be affordable and negotiable. The fact that our business
door is open to both individuals and corporation organizations
means that we will have different price range for different category
of clients.

We are aware that government contracts comes with a bidding


template, we will ensure that we abide by such bidding templates
whenever we have the opportunity to bid for government contracts.
As the business grow, we will continue to review our pricing system
to accommodate a wide range of clientele.
 Payment Options

The payment policy adopted by West Coast® Excavation


Contractors, LLC is all inclusive because we are quite aware that
different customers prefer different payment options as it suits them
but at the same time, we will ensure that we abide by the financial
rules and regulation of the United States of America.

Here are the payment options that West Coast® Excavation


Contractors, LLC will make available to her clients;

 Payment via bank transfer


 Payment with cash
 Payment via credit cards / Point of Sale Machines (POS
Machines)
 Payment via online bank transfer
 Payment via check
 Payment via mobile money transfer
 Payment via bank draft

In view of the above, we have chosen banking platforms that will


enable our client make payment for services rendered without any
stress on their part. Our bank account numbers will be made
available on our website and promotional materials to clients who
may want to deposit cash or make online transfer for services
rendered.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the


approach and scale you want to undertake. If you intend to go big
by renting a place, then you would need a good amount of capital as
you would need to ensure that your employees are well taken care
of, and that your facility is conducive enough for workers to be
creative and productive.

This means that the start-up can either be low or high depending on
your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost
everywhere, and any difference in prices would be minimal and can
be overlooked. As for the detailed cost analysis for starting an
excavation company; it might differ in other countries due to the
value of their money.

When it comes to starting, an excavation company the major areas


that you look towards spending the bulk of your cash is in the
purchase of standard earthmoving machines and trucks and of
course renting or leasing a well-located facility / yard large enough
to accommodate your fleets of trucks. Aside from that, you are not
expected to spend much except for paying of your employees,
maintaining your trucks and fueling.

This are the key areas where we will spend our start – up capital;

 The total fee for incorporating the Business in the United


States of America – $750.
 The budget for liability insurance, permits and license
– $2,500
 The amount needed to acquire a suitable office facility with
enough parking space for our trucks in South Dakota for 6
months (Re – Construction of the facility inclusive) – $40,000.
 The amount required to finance the purchase of the first set of
trucks and earthmoving machines – $800,000
 The cost for equipping the office (computers, printers, fax
machines, furniture, telephones, filing cabins, safety gadgets
and electronics et al) – $5,000
 The cost of accounting software, CRM software and Payroll
Software – $3,000
 Other start-up expenses including stationery – $1000
 Phone and Utilities (gas, sewer, water and electric) deposits –
($3,500).
 Operational cost for the first 3 months (salaries of employees,
payments of bills et al) – $40,000
 The cost of launching our official website – $600
 The amount needed to pay staff for the first 2 months
– $20,000
 Additional Expenditure (Business cards, Signage, Adverts and
Promotions et al) – $2,500

Going by the report from the market research and feasibility studies
conducted, we will need about two million and two hundred
thousand (1.2 million) U.S. dollars to successfully set – up a
medium scale but standard excavation company in the United
States of America.

Generating Funds / Startup Capital for West Coast®


Excavation Contractors, LLC

West Coast® Excavation Contractors, LLC is a family business that


will be owned and managed by Allen Newton and his immediate
family members. They are the sole financial of the business which is
why they decided to restrict the sourcing of the start – up capital for
the private school to just three major sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings


and sale of his stocks
 Generate part of the start – up capital from friends and other
extended family members
 Generate a larger chunk of the startup capital from the bank
(loan facility).

N.B: We have been able to generate about $400,000 (Personal


savings $350,000 and soft loan from family members $50,000) and
we are at the final stages of obtaining a loan facility of $800,000
from our bank. All the papers and document has been duly signed
and submitted, the loan has been approved and any moment from
now our account will be credited.

14. Sustainability and Expansion Strategy

The future of any business lies in the numbers of loyal customers


that they have, the capacity and competence of the employees,
their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too
long before the business close shop.

One of our major goals of starting West Coast® Excavation


Contractors, LLC is to build a business that will survive off its own
cash flow without the need for injecting finance from external
sources once the business is officially running. We know that one of
the ways of gaining approval and winning customers over is to
engage in affordable, timely, safe and efficient exaction services at
all times.

West Coast® Excavation Contractors, LLC will make sure that the
right foundation, structures and processes are put in place to ensure
that our staff welfare are well taken of. Our company’s corporate
culture is designed to drive our business to greater heights and
training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made


available to all our management staff and it will be based on their
performance for a period of three years or more. We know that if
that is put in place, we will be able to successfully hire and retain
the best hands we can get in the industry; they will be more
committed to help us build the business of our dreams.

Check List / Milestone

 Business Name Availability Check: Completed


 Business Incorporation: Completed
 Opening of Corporate Bank Accounts various banks in the
United States: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of All form of Insurance for the Business: Completed
 Acquiring of trucks and relevant equipment: In progress
 Leasing of Office Facility / Yard large enough in North
Dakota: Completed
 Conducting Feasibility Studies: Completed
 Start – up Capital Generation: Completed
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents: In Progress
 Design of The Company’s Logo: Completed
 Graphic Designs and Printing of Packaging Marketing /
Promotional Materials: Completed
 Recruitment of employees and drivers: In Progress
 Purchase of the needed furniture, office equipment, electronic
appliances and facility facelift: In progress
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business (Business PR): In
Progress
 Health and Safety and Fire Safety Arrangement: In Progress
 Establishing business relationship with key players in the
industry (networking and membership of relevant
organizations and chambers of commerce): Completed
 Leasing of the first set of earthmoving machines and trucks
(tippers): In Progress

You might also like