Classification in Data Mining 12
Classification in Data Mining 12
By Utkarsh
10 mins read
Last updated: 26 May 2023
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Overview
Classification is a technique in data mining that involves categorizing or classifying data
objects into predefined classes, categories, or groups based on their features or attributes.
It is a supervised learning technique that uses labelled data to build a model that can
predict the class of new, unseen data. It is an important task in data mining because it
enables organizations to make informed decisions based on their data. For example, a
retailer may use data classification to group customers into different segments based on
their purchase history and demographic data. This information can be used to target
specific marketing campaigns for each segment and improve customer satisfaction.
Classification techniques can be divided into categories - binary classification and multi-
class classification. Binary classification assigns labels to instances into two classes, such
as fraudulent or non-fraudulent. Multi-class classification assigns labels into more than
two classes, such as happy, neutral, or sad.
Steps to Build a Classification Model
There are several steps involved in building a classification model, as shown below -
X - Input data matrix or feature matrix, where each row represents an observation
or data point, and each column represents a feature or attribute.
y - Output or target variable vector, where each element represents the class label
or target variable for the corresponding data point in X.
p(y|x) - Probability of class y given input x.
θ - Model parameters or coefficients that are learned during the training process.
J(θ) - Cost function that measures the overall error or loss of the model on the
training data and is typically a function of the model parameters θ.
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Real-Life Examples
There are many real-life examples and applications of classification in data mining. Some
of the most common examples of applications include -
Several disadvantages are also associated with the classification in data mining, as
mentioned below -
Data quality - The accuracy of classification models depends on the data quality
used for training. Poor quality data, including missing values and outliers, can lead
to inaccurate results.
Overfitting - Classification models can be prone to overfitting, where the model
learns the noise in the training data rather than the underlying patterns, leading to
poor generalization performance.
Bias - Classification models can be biased towards certain classes if the training
data is imbalanced or the model is designed to optimize a specific metric.
Interpretability - Some classification models, such as neural networks, can be
difficult to interpret, making it hard to understand how the model arrives at its
predictions.
Computational complexity - Some classification algorithms, such as support
vector machines and deep neural networks, can be computationally expensive and
require significant training computing resources.