PREDICTIVE ANALYTICS

Subject Code:
Regulations : R16 - JNTUH
Class: IV Year B.Tech CSE II Semester

Department of Computer Science and Engineering

BHARAT INSTITUTE OF ENGINEERING AND
TECHNOLOGY Ibrahimpatnam - 501 510, Hyderabad
 PREDICTIVE ANALYTICS
COURSE PLANNER
Course Overview:
Analytics is a journey that involves a combination of potential skills, advanced technologies, applications,
and processes used by firm to gain business insights from data and statistics. This is done to perform
business planning.
Predictive Analytics is an art of predicting future on the basis of past trend. It is a branch of Statistics which
comprises of Modeling Techniques, Machine Learning & Data Mining. Predictive Analytics is primarily
used in Decision Making.
Analytics is now days used in all the fields ranging from Medical Science to Aero science to Government
Activities. Data Science and Analytics are used by Manufacturing companies as well as Real Estate firms
to develop their business and solve various issues by the help of historical data base.
Prerequisites:
 Should have the basic Knowledge of Data Bases and its Management
 Should have the basic Knowledge of Data warehousing.
 Should have the awareness of Associate Analytics & Big data concepts
Able to understand the Tools & technology related to the maintenance of Data bases.
Course Objectives:
At the end of the course, the students will be able to:
 To teach the students and make them Understand Basics of Predictive Analytics, Understand Data
types and Variable types, Understand Basic Modeling and work on Missing Data
 To teach the students and make them Understand Logistic Regression and its components, Execute
variable transformation and Understand Tableau visualization
 To teach the students objective segmentation CHAID and CART
 To teach the students Time series methods/ forecasting feature Extraction and various forecasting
methods like Univariate stationary processes (ARMA) and Non- stationary , integrated
processes(ARIMA), Extract features from the generated model as height, Average, Energy etc. and
analyze prediction business capabilities and ETL Approach

Course Outcomes:
Knowledge Level (Blooms
S. No. Course Outcomes (CO)
Level)

After completing this course the student must demonstrate the knowledge and ability to:
CO1 Understand how Predictive analytics can be used in the IT Understand
environment.
CO2
Students will grasp the meaning, benefits of Predictive analytics Remember

CO3 Students will understand analyze prediction business

capabilities using Time series/Forecasting methods and Understand
Extract features
How Program Outcomes are assessed:
Proficiency
Program Outcomes (PO) Level assessed
by
 Proficiency
Program Outcomes (PO) Level assessed
by
PO1 Engineering knowledge: Apply the knowledge of mathematics, Assignments,
science, engineering fundamentals, and an engineering Tutorials,
3
specialization to the solution of complex engineering Mock
problems. Tests
PO2 Problem analysis: Identify, formulate, review research
literature, and analyze complex engineering problems Assignments,
2
reaching substantiated conclusions using first principles of Tutorials
mathematics, natural sciences, and engineering sciences.
PO3 Design/development of solutions: Design solutions for
Assignments,
complex engineering problems and design system
Tutorials,
components or processes that meet the specified needs with 3
Mock
appropriate consideration for the public health and safety,
Tests
and the cultural, societal, and environmental considerations.
PO4 Conduct investigations of complex problems: Use research- Assignments,
based knowledge and research methods including design of Tutorials,
3
experiments, analysis and interpretation of data, and Mock
synthesis of the information to provide valid conclusions. Tests
PO5 Modern tool usage: Create, select, and apply appropriate Assignments,
techniques, resources, and modern engineering and IT tools Tutorials,
3
including prediction and modeling to complex engineering Mock
activities with an understanding of the limitations. Tests
PO6 The engineer and society: Apply reasoning informed by the
contextual knowledge to assess societal, health, safety, legal
- -
and cultural issues and the consequent responsibilities
relevant to the professional engineering practice.
PO7 Environment and sustainability: Understand the impact of the
professional engineering solutions in societal and
- -
environmental contexts, and demonstrate the knowledge of,
and need for sustainable development.
PO8 Ethics: Apply ethical principles and commit to professional
ethics and responsibilities and norms of the engineering - -
practice.
PO9 Individual and team work: Function effectively as an
individual, and as a member or leader in diverse teams, and - -
in multidisciplinary settings.
PO10 Communication: Communicate effectively on complex
engineering activities with the engineering community and
with society at large, such as, being able to comprehend and
- -
write effective reports and design documentation, make
effective presentations, and give and receive clear
instructions.
PO11 Project management and finance: Demonstrate knowledge
and understanding of the engineering and management
principles and apply these to one’s own work, as a member - -
and leader in a team, to manage projects and in
multidisciplinary environments.
 Proficiency
Program Outcomes (PO) Level assessed
by
PO12 Life-long learning: Recognize the need for, and have the
preparation and ability to engage in independent and life-
- -
long learning in the broadest context of technological
change.
How Program Specific Outcomes are Assessed:
Proficiency
Program Specific Outcomes (PSO) Level assessed
by
PSO1 Software Development and Research Ability: Ability to
understand the structure and development methodologies of
software systems. Possess professional skills and knowledge of
software design process. Familiarity and practical competence
1 Assignments
with a broad range of programming language and open source
platforms. Use knowledge in various domains to identify
research gaps and hence to provide solution to new ideas and
innovations.
PSO2 Foundation of mathematical concepts: Ability to apply the
acquired knowledge of basic skills, principles of computing,
mathematical foundations, algorithmic principles, modeling and 2 Mock tests
design of computer- based systems in solving real world
engineering Problems.
PSO3 Successful Career: Ability to update knowledge continuously in the
tools like Rational Rose, MATLAB, Argo UML, R Language
and technologies like Storage, Computing, Communication to 2 --
meet the industry requirements in creating innovative career
paths for immediate employment and for higher studies.
1: Slight 2: Moderate
(Low) (Medium) 3: Substantial (High) - : None

COURSE CONTENTS:
UNIT I:
Introduction to Predictive Analytics & Linear Regression (NOS 2101): What and Why Analytics,
Introduction to Tools and Environment, Application of Modeling in Business, Databases & Types of
data and variables, Data Modeling Techniques, Missing imputations etc. Need for Business
Modeling, Regression — Concepts, Blue property-assumptions-Least Square Estimation, Variable
Rationalization, and Model Building etc.
UNIT II:
Logistic Regression (NOS 2101): Model Theory, Model fit Statistics, Model Conclusion, Analytics
applications to various Business Domains etc. Regression Vs Segmentation — Supervised and
Unsupervised Learning, Tree Building — Regression, Classification, Over fitting, Pruning and
complexity, Multiple Decision Trees etc.
UNIT III
Objective Segmentation (NOS 2101): Regression Vs Segmentation — Supervised and Unsupervised
Learning, Tree Building — Regression, Classification, Over fitting, Pruning and complexity, Multiple
Decision Trees etc. Develop Knowledge, Skill and Competences (NOS 9005)
Introduction to Knowledge skills & competences, Training & Development, Learning & Development,
Policies and Record keeping. etc.
UNIT IV
Time Series Methods I Forecasting, Feature Extraction (NOS 2101): Arima, Measures of Forecast
Accuracy, STL approach, Extract features from generated model as Height. Average, Energy etc and
Analyze for prediction.
UNIT V
Working with Documents (NOS 0703): Standard Operating Procedures for documentation and
knowledge sharing, Defining purpose and scope documents, Understanding structure of documents —
case studies, art ides, white papers, technical reports, minutes of meeting etc., Style and format,
Intellectual Property and Copyright, Document preparation tools — Vision, PowerPoint, Word, Excel
etc., Version Control, Accessing and updating corporate knowledge base, Peer review and feedback.
Books and References:
Text Books
 Student’s Handbook for Associate Analytics-Ill.
Reference Books
 Gareth James’ Daniela Witten Trevor Hastie Robert Tibshirani. An Introduction to Statistical
Learning with Applications in R
Relevant syllabus for IES: Not Applicable
Course Plan
Teaching References
Methodolog Text
Subject Course Learning
S. No. WEEK UNIT y Books
Topics / Sub-Topics Outcomes
Journals
Websites
1 What and Why Chalk and T1,R1
1 Understand
analytics talk
Introduction to tools Chalk and T1,R1
2 1 Understand talk
and Environment
1 Application of Chalk and T1,R1
3 1 Modeling in Understand talk
Business
Databases+Type of data Chalk and T1,R1
4 1 Understand talk
and variables
Databases+Type of data Chalk and T1,R1
5 1 Understand talk
and variables contd
Data Modeling Chalk and T1,R1
6 1 Techniques Understand talk
2 Overview
Data Modeling discussion T1,R1
7 1 Analyze
Techniques contd
Chalk and T1,R1
8 1 Missing Imputations Remember talk

Need for Business ppt T1,R1

1. 9 1
Modeling,
Understand
3
Logistic Regression & Chalk and T1,R1
10 2 Regression – Understand talk
 Concepts,.

Blue property- Chalk and

2 assumptions-Least Understand talk T1
Square Estimation,
Variable discussion
2 Rationalization, and Understand T1
Model Building
Introduction to Logistic discussion T1,R1
13 2 Regression (NOS Understand
2101)
Model Theory, Model Chalk and T1,R1
14 2 fit Statistics, remember talk
Model Conclusion Chalk and T1,R1
15 4 2 Remember talk
Analytics applications Chalk and T1,R1
16 2 to various Business Understand talk
Domains etc
Expressive Power of Chalk and T1,R1
17 2 Algebra and Understand talk
calculus
Chalk and T1,R1
18 2 Mock Test - 1 talk
Regression Vs Chalk and
19 2 Segmentation – Analyze talk T1,R1

Supervised and Chalk and

20 2 Unsupervised Understand talk T1,R1
5 Learning,
Tree Building – Chalk and
21 2 Understand talk T1,R1
Regression,
Classification, Over Chalk and
fitting, Pruning and talk
22 2 complexity,. Understand T1,R1
Multiple Decision
Trees
discussion T1,R1
23 2 Objective Segmentation Understand

Standardized reporting discussion T1,R1

24 2 Understand
& compliances
6
discussion T1,R1
25 2 Decision Models Remember

Chalk and
26 2 Decision Models remember talk T1,R1
 Tutorial / Bridge Class- Chalk and
27 3 talk T1,R1
2
Course conclusion & Chalk and
28 3 Understand talk T1,R1
Assessment
Chalk and
29 3 Revision of Unit-2 Remember talk T1,R1

Chalk and
30 7 3 Case study Remember talk T1,R1

Chalk and
31 3 Case study Remember talk T1,R1

Tutorial / Bridge Class- Chalk and

32 3 talk T1,R1
3
Chalk and
33 3 Develop Knowledge Understand talk T1,R1

Develop Knowledge, discussion

34 3 Skill and Understand T1,R1
Competences
Chalk and
35 8 3 Revision of Unit-3 Remember T1,R1
talk
Chalk and
36 3 Revision Remember talk T1,R1

Tutorial / Bridge Class- ppt

37 3 T1,R1
4
Introduction to Chalk and
Knowledge skills & talk
38 3 Understand T1,R1
competences,

Training & Chalk and

Development, talk
39 3 Understand T1,R1
Learning &
9 Development, , etc
Policies and Record Chalk and
40 3 Understand talk T1,R1
keeping
Policies and Record ppt
41 3 Understand T1,R1
keeping
Tutorial / Bridge Class- discussion
42 3 T1,R1
5
Time Series Methods Chalk and
43 4 /Forecasting, Understand talk T1,R1
10 Feature Extraction
Arima, Measures of ppt
44 4 Understand T1,R1
Forecast Accuracy,
 STL approach, Chalk and
45 4 Understand talk T1,R1

Extract features from discussion

generated model as
46 4 Height, Average, Remember T1,R1
Energy etc

Tutorial / Bridge Class- ppt

47 4 T1,R1
6
Chalk and
48 4 Analyze for prediction. Analyze talk T1,R1

ppt
49 4 Project Understand T1,R1

discussion
50 11 4 Project Understand T1,R1

Chalk and
51 4 Project Understand talk T1,R1

Tutorial / Bridge Class- ppt

52 4 T1,R1
7
Working with ppt
53 5 Understand T1,R1
Documents
Working with discussion
54 5 Understand T1,R1
Documents
Standard Operating Chalk and
Procedures for talk
55 12 5 Understand T1,R1
documentation and
knowledge sharing,
Defining purpose and ppt
56 5 Understand T1,R1
scope documents
Tutorial / Bridge ppt
57 5 T1,R1
Class-8
Defining purpose and Chalk and
58 5 Understand talk T1,R1
scope documents,
Understanding structure ppt
59 5 of documents – case Understand T1,R1
studies, articles.
Chalk and
60 13 5 case studies, articles. Remember talk T1,R1

white papers, technical discussion

61 5 reports, minutes of Remember T1,R1
meeting etc
Tutorial / Bridge Class- ppt
62 5 T1,R1
9
 Style and format, Chalk and
Intellectual talk
63 5 Understand T1,R1
Property and
Copyright,
Document preparation ppt
tools – Visio,
64 5 Understand T1,R1
PowerPoint, Word,
Excel etc.,
Chalk and
65 5 Word, Excel etc Understand talk T1,R1

ppt
66 5 Version Control, T1,R1
Understand
Tutorial / Bridge Class- ppt
67 14 5 T1,R1
10
Accessing and updating Chalk and
68 5 corporate Understand talk T1,R1
knowledge base,
Accessing and updating ppt
69 5 corporate Understand T1,R1
knowledge base
Peer review and ppt
70 5 Understand T1,R1
feedback
Chalk and
71 5 Revision of Unit-5 Remember talk T1,R1

Tutorial Class/Bridge ppt

72 5 T1,R1
Class-11
Chalk and
73 5 Revision of Unit-5 Remember talk T1,R1

discussion
74 5 Revision of Unit-1 Remember T1,R1

ppt
75 15 5 Revision of Unit-2 Remember T1,R1

Chalk and
76 5 Revision of Unit-3 Remember talk T1,R1

Tutorial Class /Bridge

77 5 T1,R1
Class-12
Mapping Course Outcomes Leading to the Achievement
of Program Outcomes and Program Specific Outcomes:
Program Specific
Outcomes

Program Outcomes (PO)

Outcomes (PSO)
Course

PO PO PO1 PO1 PO1 PSO PSO

PO1 PO4 PO5 PO6 PO7 PO8 PO9 PSO3
2 3 0 1 2 1 2
CO
1 3 2 1 3 1 3 1 3 2 3 1 3 1 2 2
CO
2 3 2 1 3 2 3 1 3 1 3 2 1 -- -- --
CO
3 2 3 2 1 2 3 2 1 2 3 2 1 -- -- --
CO
4 3 2 1 3 2 1 3 1 3 3 2 1 -- -- --
CO
5 3 2 1 3 2 3 2 2 2 3 2 1 1 2 3
3: Substantial
1: Slight 2: Moderate - : None
(High)
(Low) (Medium)

Question Bank
Unit-1
Short Answer Questions-

S.No Question Blooms Taxony level Course outcome

Write briefly what for and why analytics
1 UNDERSTAND 1
required?

2 Describe Places where Analytics is used? UNDERSTAND 2

3 Describe Reporting Vs Analytics? UNDERSTAND 1

List out the Application of Modeling in
4 UNDERSTAND 1
Business?

5 What is Linear Regression? REMEMBER 2

What are the steps involved in Analysis of
6 Data? REMEMBER 2

What is the meaning of epsilon (ε) in regression

7 REMEMBER 2
equation?
Unit-1
Long Answer Questions-
Course
S.No Question Blooms Taxony level
outcome

1 Describe in detail the applications of Analytics? UNDRESTAND 1

2 Explain in brief Various Analytics techniques? REMEMBER 2

3 Explain the Databases & Type of data and variables? UNDRESTAND 1

4 Describe Types of Regression model UNDRESTAND 1

Describe Clustering analysis Data Mining technique?

5 UNDRESTAND 1
 6 Describe missing imputation Data UNDRESTAND 1
Unit-2
Short Answer Questions-
Course
S.No Question Blooms Taxony level
outcome

1 Understand Logistic Regression and its components UNDRESTAND 1

2 Understand Sigmoidal Function UNDRESTAND 1

3 Logistic Transformation and its components REMEMBER 2

4 Execute variable transformation UNDRESTAND 1

5 Understand Tableau visualization UNDRESTAND 1

Unit-2
Long Answer Questions-
S.No Question Blooms Taxony level Course outcome
Describe briefly Logistic Regression and its
1 components UNDRESTAND 1

2 Describe. OLS and MLE REMEMBER 2

3 Data Visualization using Tableau REMEMBER 2

Explain briefly Receiver Operating
4 Characteristics UNDRESTAND 1

5 Why do we use data visualization? UNDRESTAND 1

6 Name some software for Data Visualization REMEMBER 2
Unit-3
Short Answer Questions-
Course
Question Blooms Taxony level outcom
S.No e

1 Explain Regression vs. segmentation REMEMBER 2

2 Explain supervised and unsupervised learning REMEMBER 2

3 Explain CHAID AND CART UNDRESTAND 3

4 Explain briefly Impurity measures- REMEMBER 2

 5 Explain Multiple Decision Tree UNDRESTAND 3
Unit-3
Long Answer Questions-

Course
Question Blooms Taxony level
S.No outcome
What is Decision Tree and why do we use
1 UNDRESTAND 3
Decision Tree?
What are various methods of creating a Decision
2 Tree REMEMBER 2

What is the difference between CHAID and CART?

3 REMEMBER 2

4 Name some software to make Decision Tree UNDRESTAND 3

5 Describe Training Need Analysis UNDRESTAND 3

Explain Conducting a Work / Task Analysis
6 UNDERSTAND 3
Unit-4
Short Answer Questions-
Blooms Taxony
Question
S.No level Course outcome
Univariate stationary processes (ARMA) and
1 REMEMBER 2
forecasts
Univariate Non- stationary , integrated
2 UNDRESTAND 3
processes(ARIMA) and forecasts
3 Measures of forecast Accuracy REMEMBER 2

4 ETL Approach UNDRESTAND 3

Extract features from the generated model as height,

5 UNDRESTAND 3
Average, Energy etc. and analyze prediction
Unit-4
Long Answer Questions-
Course
S.No Question Blooms Taxony level
outcome
List the Time series methods/ forecasting feature
1 UNDRESTAND 3
Extraction

2 Explain Components of Time Series UNDRESTAND 3

3 Describe Commercially available ETL tools UNDRESTAND 3

4 Explain various steps involved in ETL UNDRESTAND 3

 Explain Analytics on Employee Health and Safety
5 REMEMBER 2
Data from USA Mining
Unit-5
Short Answer Questions-
Blooms Taxony
S.No Question Course outcome
level
Explain Purpose for the
1 UNDERSTAND 3
documents

2 Explain Scope for the documents UNDERSTAND 3

3 Explain Format for the documents UNDERSTAND 3

4 List various document structures REMEMBER 2

List various Tools for preparing

5 REMEMBER 2
Document
Unit-5
Long Answer Questions-
S.No Question Blooms Taxony level Course outcome

1 Explain Purpose for the documents UNDERSTAND 3

2 . Describe Scope for the documents REMEMBER 2

Explain Format for the documents with
3 UNDERSTAND 3
an example of case study

4 . Explain Structure of documents UNDERSTAND 3

Explain Technical Reports and Client

5 UNDRESTAND 3
Reports
OBJECTIVE QUESTIONS:
UNIT-I
1. _____________ is primarily used in Decision Making.
a) Predictive Analytics b) Associate Analytics c) Big Data Analytics d) None
2. _________________ is presenting result of data analysis
a) Reporting b) Services c) Analytics d) All
3. ______________ is a centralized repository of information about data such as meaning,
Relationships to other data, origin, usage, and format
a) Data Analysis b) Data Dictionary c) Databases d) All the above
4. ______________mainly focuses on finding a relationship between a dependent variable and one
or more independent variables.
a) Logistic Analysis b) Regression analysis c) Regular analysis d) None
5. __________is the process of forming groups of related variable for the purpose of drawing
important conclusions based on the similarities within the group.
a) Logistic Analysis b) Cluster Analysis c) Regression analysis d) Regular analysis
UNIT-II
1. ____________________ is a semi-parametric imputation approach
a) Predictive Mean Matching (PMM) b) MICE c) Cluster Analysis d) None.
 2. ____________is a forecasting technique which uses software and applied statistics theories to
predict future.
a) Predictive modeling b) Analytic modeling c) Both A&B d) None
3. ________________is a regression model where the dependent variable (DV) is categorical.
a) Logistic Regression b) Time series c) Regression analysis d) Logistic Analysis
4. A __________ function is a bounded differentiable real function that is defined for all real input
values and has a positive derivative at each point.
a) Sigmoid b) Ordinary Least Square
c) Maximum Likelihood Estimation d) All
5. ____________________ is a method for approximately determining the unknown parameters
located in a linear regression model.
a) Ordinary Least Square b) linear least squares c) Both A & B d) None
UNIT-III
1. A ______________ is a table with two rows and two columns that reports the number of false
positives, false negatives, true positives, and true negatives.
a) Confusion matrix b) Table of Confusion c) Table Matrix d) Both A & B
2. True or False? Personal skill development is equally important for an individual’s career as is
performing well in the organization
a) True b) False
3. True or False? After formal education is completed, one can lay free and doesn’t need to engage
in any additional self-training.
a) True b) False
4. A _____________ curve, is a graphical plot that illustrates the performance of a binary
classifier system as its discrimination threshold is varied.
a) Receiver operating characteristic b) ROCS c) Both A&B d) None.
5. ______________ creates a model that predicts the value of a target variable based on several
input variables
a) Decision tree b) CHAID
c) Classification tree analysis d) Regression tree analysis
UNIT-IV
1. ETL is ______________________
a) Extract Transform and Load b) E Exact Transfer and Language
c) Extract Transmission and Language d) None.
2. ___________ can be defined as the deviation of Forecast or Prediction from the actual results.
a) Forest Accuracy b) Forecast Accuracy c) Financial Accuracy d) All the above
3. The no of components in Time series are
a) 5 b) 6 c) 4 d) 10
4. In ____________analysis, an autoregressive integrated moving average (ARIMA) model is a
generalization of an autoregressive moving average (ARMA) model
a) Series Model b) Time series c) Logistic regression d) All
5. In __________model, interaction is represented by cross-products between predictors.
a) ANOVA Model b) CHAID Model c) Time series d) CART Model
UNIT-V
1. _____________ is a set of documents provided on paper, or online, or on digital or analog media,
such as audio tape or CDs.
a) File Management b) Documentation c) Data Allocation d) None
2. Which document formats are used for the specified applications of secured documents
a) Word b) PPT c) PDF d) Excel
3. The scope is used as a focal point throughout the life of the document, which can be especially
useful during change control meetings for minimizing ___________.
a) Focus point b) Scope Creep c) Format d) All
 4. _______________ Page includes employee names and employee Ids.
a) Front Page b) Cover Page c) Back Page d) None
5. Body of the Document may include:
a)Target Market b) Market Needs c) Key Issues/Goals d) All
WEBSITES:
 www.ibm.com/predictive_analytics
 www.predictiveanalyticsworld.com/predictive_analytics.php
 www.sas.com/en_us/insights/analytics/predictive-analytics.html
 www.inc.com/internet/articles/201006/chittoor.html
 www.kaushik.net/.../data-mining-and-predictive-analytics-on-web-data-works-nyet
 https://hbr.org/2014/09/a-predictive-analytics-prime
 www.modernanalytics.com/
 www.kdnuggets.com/websites/index.htm
 conversionxl.com/predictive-analytics-changing-world-retail/?hvid=352IDw
www.online-behavior.com/analytics
EXPERT DETAILS:
1. Stefan Boedeker specializes in the application of economic, statistical, and financial models to
address complex business issues.
2. Dr. Adam Borison specializes in the application of advanced analytic methods to forecasting,
strategy, valuation, and risk assessment.
3. Dr. Kevin Christensen analyzes complex datasets (including “Big Data”) and applyies economic
theory to real-world business problems.
4. Dawn Eash applies statistics, analytics, and econometrics to answer complex business problems
with data-driven solutions.
5. Dr. Andreas Groehn advises clients facing complex business issues by applying economic theory
and quantitative, statistical, and predictive modeling.
6. Greg Halm specializes in working to unravel complex issues through the analysis of empirical
data and thorough research.
7. Kevin Hamilton leads the data analytics team in BRG's Performance Improvement (PI) practice.
This team provides clients with foundational analytics for cost optimization and revenue
enhancement initiatives.
8. Brian Hoyt advises clients including Fortune 500 and Am Law 100 firms in implementing a data-
driven approach to identify and analyze critical business issues.
9. Dr. Ozgur B. Kan works with domestic and foreign financial institution clients on credit ratings,
credit modeling and validation, and economic and regulatory capital.
10. Dr. Michael Ketzenberg specializes in the development of econometric-driven data models for
operational decision making.
11. Gerald H. O'Connell has expertise in econometrics, advanced analytics, business intelligence, and
database development.
12. Philip Rowley focuses on the identification and collection of data sources and the use of
analytical models for clients' complex challenges.
13. Joe Sremack has expertise in software engineering, IT assessments, electronic discovery, and
complex data analytics.
 14. Dr. Sanjay Unni has used sophisticated statistical and data analytics methods to model the pricing
and trading of equities, credit instruments, and derivatives.
JOURNALS (NATIONAL AND INTERNATIONAL):
1. ACM Transactions on Knowledge Discovery in Data (TKDD).
2. SIGKDD Explorations, a magazine of the SIGKDD, the data miners professional group.
3. Data Mining and Knowledge Discovery journal (now published by Springer).
4. Analytics magazine from INFORMS.
5. Big Data, open access peer-reviewed journal, provides a forum for world-class research exploring
the challenges and opportunities in collecting, analyzing, and disseminating vast amounts of data.
Liebert Publishers
6. www.igi-global.com/journal/international-journal-business-analytics-ijban/67141
7. www.predictiveanalyticsworld.com/patimes
8. https://decisionanalyticsjournal.springeropen.com
9. Case Studies in Business, Industry and Government Statistics, electronic journal, Bentley
University.
10. Chance, a quarterly magazine for people interested in analysis of data, from American Statistical
Association and Springer.
11. Data Science Journal, published by the Committee on Data for Science and Technology
(CODATA) of the International Council for Science (ICSU).
CASE STUDIES / SMALL PROJECTS:
1. What do you learn from the L&D policy for GENPACT? Why do you think GENPACT invests
so heavily into resource up skilling and training?
2. Format of a Sample Case Study