Chapter 16
Chapter 16
Activity 16.1
Page.216
Key Answers
Advertising √
Production workers' wages √
Output (pairs of Fixed Costs ($) Variable Costs ($3 Total Costs ($)
shoes) per pair)
0 2000 0 2000
1000 2000 3000 5000
2000 2000 6000 8000
3000 2000 9000 11000
4000 2000 12000 14000
Activity 16.3
Key Answers
Activity 16.3 Solution
Calculate Average Costs by dividing Total Costs by Output for each level of output.
o For 1000 pairs: Average Cost=5000/1000=5
Top Tip
Note that fixed costs do not start from zero, whereas variable costs do. This means that total costs will
not start from zero either.
We can see from the data in Table
16.1 that Product A has made a loss The amended data for each product and the
of $2000. The marketing manager company in total is shown below:
thinks that the company should stop
selling Product A, but the
Product A ($000) Product B ($000) Total ($000)
company’s accountant disagrees. Revenue – 50 50
Fixed costs 10 15 25
Total variable – 18 18
Who is right? costs
Total costs 10 33 43
Profit (10) 17 7
You have already learnt that fixed Table 16.2 Revenue, cost, and profit data for the production of Product B only.
costs do not change with output.
Even when output is zero, fixed We can see that if the company decides to stop
costs still have to be paid. So, if the producing Product A, profit will fall from $15000 to
company stops producing Product $7000. Therefore, the accountant is right to continue the
A, it will still have to pay the fixed production of Product A. However, a business will not
costs of $10000. It will not have any want to continue producing a loss-making product
variable costs but will lose the forever. When a business no longer has the fixed costs of
revenue from the sales of Product A. the product then it will stop its production.
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Key Answers
1.Define 'fixed costs'.
•Fixed costs are expenses that do not change with the level of production or the number of
passengers. For EasyAir, the fixed cost per journey is $14,000, regardless of the number of
passengers on the flight.
2.Calculate the average number of passengers per flight for the first quarter of 2013.
3.The average number of passengers carried on a flight in the second quarter was 116.
Key Answers
4.The average cost per passenger per flight in the first quarter was $191.82. Why
does EasyAir continue flights when the average cost per passenger is less than the
revenue per passenger?
EasyAir continues flights even though the average cost per passenger is less than the
revenue per passenger because each additional passenger generates revenue that
contributes to covering both variable and fixed costs. Over time, as the number of
passengers per flight increases, the average cost per passenger decreases, making the
flights more profitable. Even if the average cost per passenger exceeds revenue initially,
higher load factors (more passengers) can reduce the per-passenger cost and help
achieve profitability.
Key Term
Economies of scale: the reduction in average costs as a result of increasing the scale of operations.
▪ Economies of scale
The term 'scale' simply means the size of business operations –
it is a measure of a business’s output. As output grows, a
business often benefits from reduced average costs due to
economies of scale. Businesses may benefit from different
Economies and types of economies of scale, as shown below.
diseconomies
of scale
▪ Financial economies
Lenders, such as banks, often prefer to lend to large businesses because they consider
them less of a risk than smaller businesses. As a result, large businesses find it easier to
borrow money and often do so at a lower rate of interest than smaller businesses.
▪ Managerial economies
As a business grows, it often employs specialist managers for the different functional
areas of the business such as marketing, finance, operations, and human resources.
Specialist managers improve the quality of business decisions and make fewer mistakes
than non-specialist managers.
▪ Marketing economies
While total marketing costs rise as a business gets larger, they do not rise at the same rate
as sales output. So, if a business doubles its output and sales, it will not need to double its
Types of marketing costs. This means that the average cost of marketing falls as output and sales
increase.
▪ Technical economies
Large businesses usually save by producing due to production output at a lower unit cost.
This method of production often uses the latest technology, such as computer-aided
manufacturing (CAM). Such technology may be expensive, and only large businesses can
afford the level of investment required. These technologies enable large businesses to
produce very high levels of output at lower unit costs than smaller businesses.
Activity 16.5
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Key Answers
Activity 16.5 Solution
Ronaldo, who owns a business manufacturing cardboard boxes, is expanding to a larger factory. Here
are three economies of scale he might benefit from as a result of this expansion:
1.Purchasing Economies:
By increasing production, Ronaldo will likely need to purchase larger quantities of raw materials, such as
cardboard and packaging materials. Suppliers may offer him bulk discounts for these large orders,
reducing the cost per unit of raw materials. This is also known as 'bulk-buying economies,' which allows
him to lower the average cost of production.
2.Technical Economies:
With a larger factory, Ronaldo can invest in more advanced machinery or automated production lines
(such as computer-aided manufacturing, or CAM) that can produce cardboard boxes more efficiently
and at a lower unit cost. The improved technology and equipment enable higher output with lower
per-unit production costs, making his operations more efficient.
3.Managerial Economies:
As his business grows, Ronaldo can afford to hire specialized managers for different functional areas,
such as production, marketing, and finance. These specialists bring expertise that can improve
decision-making, enhance productivity, and reduce costly errors, further lowering the average cost per
unit.
These economies of scale will help Ronaldo reduce his overall costs, improve efficiency, and potentially
increase profit margins as he expands his business.
▪ Diseconomies of scale
Sometimes, a business grows so large that it loses the
benefits of economies of scale. Instead, it experiences
the opposite – diseconomies of scale.
of scale are:
• Poor communication
• Lack of commitment from employees
• Weak coordination
▪ Poor communication
If a business becomes too large, managers may no longer be able
to communicate directly with employees. This can lead to slow
and poor decision-making and an increase in mistakes.
▪ Lack of commitment from employees
In very large businesses, managers may no longer have
day-to-day contact with employees. This can lead to lack of
commitment from employees who feel that they are no longer a
valued part of the business. Employees become demotivated, and
this can lead to high labour turnover, poor quality, and a fall in
productivity.
of economies
and
diseconomies
of scale
You can see that as output increases, unit costs fall and continue to do so until
diseconomies of scale occur and the unit costs begin to rise. The 'best' scale of
operation is where unit costs are at their lowest – the bottom of the curve at the point
Q.
The fact that most businesses will eventually experience diseconomies of scale, as
the scale of operation grows, explains why most industries are not dominated by just
one or a few firms.
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a. Explain three economies of scale Nakumatt Holdings Limited may have achieved as a result of its expansion since 1987.
1.Purchasing Economies:
As a large supermarket chain with over 40 stores, Nakumatt can buy products in bulk from suppliers. Bulk purchasing often leads to
significant discounts and lower costs per unit, reducing overall expenses and allowing Nakumatt to pass on some savings to customers.
2.Managerial Economies:
With expansion, Nakumatt can employ specialized managers for different areas like logistics, finance, marketing, and operations. These
experts bring efficiency and improved decision-making, reducing errors and waste, which contributes to lower average costs.
3.Marketing Economies:
Nakumatt’s large scale allows it to spread its marketing and advertising costs over multiple stores across different countries. This means that
the cost of an advertising campaign is distributed over a larger sales volume, reducing the average cost of marketing per unit sold.
b. Explain how the expansion of Nakumatt Holdings might benefit consumers.
The expansion of Nakumatt Holdings benefits consumers by providing them with a wider variety of products at potentially lower prices due
to bulk purchasing. With more stores in various locations, Nakumatt offers convenience and accessibility, making it easier for consumers to
access high-quality products. Furthermore, the increased scale may allow Nakumatt to introduce more competitive pricing, better service,
and additional amenities in stores.
Key Answers
Key Term
Break-even: the level of output where revenue equals total costs; the business is making neither
profit nor loss.
▪ Break-even analysis
Break-even describes a situation where a business is
not making a profit or a loss from the production and
sale of its products. In other words, the revenue a
business earns from selling its output exactly equals the
Break-even total costs of producing the output. If the revenue a
analysis business earns from selling its output is greater than the
total costs of producing it, then the business earns
profit. However, if the revenue earned is less than the
total costs then the business will make a loss. These
three situations are shown in Figure 16.5.
▪ The concept of break-even
Break-even analysis is a business technique that shows
the relationship between revenue, costs and volume of
output/sales. A business might use break-even analysis
to:
Margin of safety
The margin of safety is the amount by which actual sales exceed the break-even level of output.
margin of safety=actual sales−break-even output
This is a measure of the amount by which sales can fall before losses are made. The higher the margin of safety, the lower the risk
of a loss being made.
Here is the break-even chart for pizza sales:
•x-axis represents the "Output and sales of pizzas," scaled from 0 to 800.
•y-axis represents "Cost and revenue" in dollars, ranging from $0 to $2000.
•The Revenue line (blue) and Total Costs line (red) intersect at the break-even point, where Molly needs to sell 400 pizzas per week to cover all costs.
•The Fixed Costs line (green dashed line) shows constant costs across different output levels.
At the break-even point (400 pizzas), both revenue and total costs are $1000, indicating neither profit nor loss at this level.
At 600 pizzas, the revenue is $1,500.
Therefore, if Molly sells 600 pizzas per week, her forecasted profit is $100.
Total costs are $1,200 Profit = Revenue - Total Costs Profit = $1,250 - $1,200 = $50
So, if Molly only sells 500 pizzas per week, her forecasted profit is $50.
▪ Once a break-even chart has been produced, it can be
used to show the effect of changes in the business’s
revenue or costs. This could be useful if a business is