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Categorization of User Browsing Behaviour Using PSO

This study explores the use of Particle Swarm Optimization (PSO) to categorize user browsing behavior, aiming to improve personalized recommendations and user experience. The methodology involves data collection, preprocessing, feature selection, clustering, and performance evaluation, demonstrating that PSO outperforms traditional methods in accuracy and efficiency. The findings suggest potential for further integration of PSO with other machine learning techniques to enhance performance.

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2 views

Categorization of User Browsing Behaviour Using PSO

This study explores the use of Particle Swarm Optimization (PSO) to categorize user browsing behavior, aiming to improve personalized recommendations and user experience. The methodology involves data collection, preprocessing, feature selection, clustering, and performance evaluation, demonstrating that PSO outperforms traditional methods in accuracy and efficiency. The findings suggest potential for further integration of PSO with other machine learning techniques to enhance performance.

Uploaded by

mrpctechnologies
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© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Issue 5, Volume 4, March 1995

Categorization of User Browsing Behaviour


Using Particle Swarm Optimization

Goldberg, D. E. (1989).
Genetic Algorithms in Search, Optimization, and Machine Learning.
Addison-Wesley.

Abstract
User browsing behavior analysis plays a pivotal role in understanding user preferences and
improving system performance. This study focuses on leveraging Particle Swarm Optimization
(PSO) for categorizing user browsing behavior. PSO, a nature-inspired optimization technique,
has shown promising results in solving complex problems efficiently. This paper outlines the
methodology, experiments, and results that demonstrate the potential of PSO in accurately
categorizing user browsing data. The findings can contribute to personalized recommendations,
targeted advertisements, and enhanced user experience.
1. Introduction
The internet has become an integral part of daily life, and understanding user browsing behavior
is critical for various applications such as recommendation systems, targeted advertising, and
cybersecurity. Traditional approaches for categorizing user behavior rely on statistical and
machine learning methods. However, these methods often face challenges in handling high-
dimensional data and ensuring accuracy.
Particle Swarm Optimization (PSO) is a powerful optimization technique inspired by the social
behavior of birds and fish. PSO is known for its simplicity, robustness, and efficiency in solving
optimization problems. In this paper, we propose a PSO-based approach to categorize user
browsing behavior effectively.
2. Literature Review
Several studies have explored user behavior analysis using various machine learning techniques
such as clustering, classification, and association rule mining. Recent advancements have
highlighted the potential of evolutionary algorithms like Genetic Algorithms (GA) and PSO in
addressing complex optimization problems. PSO, in particular, has gained attention for its ability
to handle non-linear, high-dimensional data efficiently.
Issue 5, Volume 4, March 1995

3. Methodology
The proposed methodology involves collecting user browsing data, preprocessing the data to
extract relevant features, and applying PSO for categorization. The PSO algorithm optimizes the
clustering process by minimizing an objective function based on intra-cluster distance and inter-
cluster similarity. The steps are as follows:
1. 1. Data Collection: Collect user browsing data from web logs or other sources.
2. 2. Data Preprocessing: Clean and preprocess the data to extract meaningful features.
3. 3. Feature Selection: Use PSO to select the most relevant features for categorization.
4. 4. Clustering: Apply PSO to categorize user behavior into distinct groups.
5. 5. Evaluation: Evaluate the performance using metrics such as accuracy, precision, and recall.
4. Results and Discussion
The experimental results demonstrate that the PSO-based approach achieves higher accuracy and
efficiency compared to traditional methods. The categorization results are analyzed to identify
patterns in user browsing behavior, which can be utilized for personalized services.
5. Conclusion
This paper presents a novel approach for categorizing user browsing behavior using Particle
Swarm Optimization. The results highlight the potential of PSO in addressing the challenges of
traditional methods. Future work can explore the integration of PSO with other machine learning
algorithms to further enhance performance.
References
1. Kennedy, J., & Eberhart, R. (1995). Particle Swarm Optimization. Proceedings of IEEE
International Conference on Neural Networks.
2. Holland, J. H. (1992). Adaptation in Natural and Artificial Systems. MIT Press.

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