1.

What are some recommendations for connecting with viewers based on Google’s
fundamentals framework? Choose two
options. Select all correct answers

• Harness the power of audio in your ads to increase brand awareness.

• Forces the user to register or give you their email to leave the ad display.
• Use footage from movies and TV shows to get attention.
• Film commercials that have a depressing emotional factor to gain the sympathy of
viewers.
• Increase the pace of your ad to grab attention and keep it longer.

2. What advertiser goals is YouTube Masthead effective for?

To replace TV campaigns and achieve maximum reach

To get a lot of views with a low CPV

To conduct a long-term campaign at a reasonable cost

To reach a mass audience when a blockbuster event approaches

3. Which of the following is one reason advertisers might choose YouTube for
Action?
More than 65% of people search for a product on Google and then turn to YouTube
to learn more before purchasing.

More than 85% of people search for a product on Google and then turn to YouTube
to learn more before purchasing.

More than 75% of people search for a product on Google and then turn to YouTube
to learn more before purchasing.

More than 55% of people search for a product on Google and then turn to YouTube
to learn more before purchasing.

4. Laura's client is a car dealership that wants to reach highly qualified consumers
ready to make a purchase. Which YouTube intent audiences should Laura use?

Qualified
audiences
Audiences in the market

Custom Affinity Audiences

Consumer audiences

5. Amanda's latest YouTube advertising campaign was a huge success. She noticed
more activity than she had anticipated, but she is not sure of its source. She knows
that her data can help her improve her future performance. How can Amanda get
the insights she needs in YouTube Analytics?
You can review the social media input sources report.

You can download the reference category report

You can download the Traffic Sources report.

You can see the sources of each click.

6. Which storytelling method engages users with short ads, reinforces their
interest with longer ads, and then repeats the message to drive action?
Promise, sell and remember

Capture attention, act and reorient

Present, inform and inspire

Show progress, amplify the message and repeat it

7. Julian has a client interested in increasing brand awareness with his YouTube
campaign. What are three YouTube Audience Solutions that you should recommend
to me?
Conversion, In-Market Audiences, and Remarketing

Customer segmentation, remarketing and preferences

Demographic, Affinity and Custom Affinity Data

Public in the market, personalized infinity and events

8. What types of advertisers are ideal for custom intent audiences? Choose two
options. Select all correct answers
Advertisers who have video-only campaigns and a budget of at least $500

Advertisers who want improvements without installing conversion tags

Advertisers using conversion tracking in their video campaigns

Advertisers looking to expand their non-branded search campaigns

Advertisers tagged as business with budgets exceeding $100,000

9. Which type of Google Audience Signal can identify people who are actively
searching with the intent to purchase?
Custom Affinity Audiences

Audiences in the market

Events

Consumer patterns

10. Which of the following statements is true regarding non-skippable instream

ads?
Non-skippable in-stream ads are available on YouTube and advertiser websites.

Non-skippable in-stream ads are six-second ads that appear before a video.

Non-skippable in-stream ads are more similar to ads shown on TV.

Non-skippable in-stream ads are purchased on a Target CPM or CPV basis through
Google Preferred.

11. Running a creative experiment with Brand Lift is a great way to get the insights
you need. What is the first step?

Create a persona

Connect to the API

Write an ad script
Develop a hypothesis

12. What is the best description of affinity audiences on YouTube?

Affinity audiences on YouTube reach people based on operating system, device type,
and mobile carrier.

Affinity audiences on YouTube reach people based on what they're actively searching
for, purchase intent signals, and surveys.

Affinity audiences on YouTube reach people based on their lifestyle, interests, and
spending habits.

Affinity audiences on YouTube reach people based on their age, connections, and
product count.

13. Google has created a set of recommendations called “Fundamentals” that you
can use to boost performance in your YouTube ad campaigns. What are these
fundamental aspects?
Public, seduction, connection, deviation

Attraction, brand, connection, direction

Automation, highlight, request, interruption

Attraction, referral, call to action, distraction

14. How can Google's consumer behavior indicators help an advertiser connect with
their target audience?
You can reach people who are subscribed to channels related to your products.

They can reach people who have recently experienced a major change in their
lifestyle.

They can reach people who perform searches related to the advertiser's products.

You can reach people based on where they shop or eat.

15. Which TrueView ad format is optimized for product awareness?

TrueView in-stream
TrueView Scope

TrueView for Action

Discovering TrueView

16. Which of Google's data-driven tools is part of Google Analytics solutions?

Google Trends

Google Video 360

Think with Google

Google Surveys

17. Which of the following statements is true about bumper ads?

They are a 15-second, skippable in-stream ad format.

They can be purchased through Google Ads or Google Preferred.

They are purchased on a cost per view basis.

They are published outside of an Internet video stream.

18. YouTube advertising is designed for advertisers to drive three specific business
outcomes. What are these three business outcomes that YouTube is designed to
deliver?
Identity, recommendation, meaning

Attention, supervision, monitoring

Verification, confirmation, response

Brand awareness, consideration, action

19. Users choose YouTube because it allows them to join an online community.
This allows YouTube advertisers to reach these users much more effectively. For
other reasons do YouTube select them?
users? Select 2. Select all correct answers
Users choose YouTube to play games on multiple platforms.
 Users choose YouTube to access a local cable provider.

Users choose YouTube because of the richness and diversity of its content.

Users choose YouTube to interact with their favorite creators.

20. What are the following examples of an intent-based audience solution called
“events”? Choose two options. Select all correct answers
An advertiser who owns a fly fishing shop and wants to reach people who are
currently looking for waders to purchase.

A company that sells baking supplies and wants to reach people who are interested
in purchasing a mixer.

An advertiser who owns a real estate firm and wants to reach people who have
recently completed a medical degree.

An advertiser offering a wedding planning service wants to reach people who are
currently looking at wedding dresses.

An advertiser who owns a home decor store and wants to reach people who
recently purchased a home.

21. In which YouTube Analytics report can you see the average watch duration for
all videos available on your brand's channel?
• The “View Demographics” report
• The “Viewing Frequency” report
• The “Frequency” report
• The “Audience Retention” report
2. Which of the following is a skippable YouTube in-stream ad format focused on
awareness?
• Out-stream video
• TrueView Coverage
• Bumper ads
• Video Masthead
3. Which of these YouTube ad formats are consideration and engagement-related,
skippable, and follow a cost-per-view model?
• Out-stream video ads
• TrueView discovery ads
• Ads targeted by customer list
• TrueView in-stream ads
4. YouTube can help advertisers achieve three important business outcomes:
awareness, consideration and action. Which of the following is an outcome generated
by a YouTube advertising campaign to drive action?
• Online conversions
• Unique user coverage
• Reminder of the announcement
• Purchase intention
5. What kind of Google audience signal is used to analyse user behaviour in order to
identify those who, for example, have just finished their university studies and have to
move to a new city?
• Life events
• Consumption patterns
• Audiences with purchase intent
• Custom Affinity Audiences
6. According to Google's ABCD model, what recommendations would you give to a
client who wants to connect with users? Choose two answers.
• Making the most of audio in your ads to improve brand awareness.
• Include scenes from movies and TV shows to draw attention.
• Requiring users to register or enter their email address to stop seeing an ad.
• Increase the rate at which you spend your ad budget to keep users engaged.
• Record commercials with a melancholic touch to gain the sympathy of users.
7. What are the top three reasons advertisers choose YouTube to build brand
awareness?
• It has the fastest loading times on any device, has integrated development tools
and offers guaranteed conversion rates.
• It has the most engaged audience, uses Google data and tools, and delivers
results.
• It has the largest support team, the most affordable advertising placements and
an extensive library of resources.
• Its clicks are, on average, the least expensive, it offers a wide range of third-
party tools, and includes standardized automation options.
8. What benefit does Think with Google bring to advertisers?
• You can find the appropriate nomenclature for the most popular search queries.
• You can analyze case studies to find out the formula for success of previous
advertising campaigns.
• You can ask your audience directly if an idea is on the right track.
• You can find out what queries your target audience asks most often.
9. After speaking with a Google audience specialist, Rosa is ready to suggest using
detailed demographic data to her YouTube clients. Which of the following are examples
of detailed demographic data? Choose two answers.
• Home ownership status
• Musical preferences
• Pet Ownership
• Educational level
10. Fabiola has a client who wants to add YouTube to her online marketing strategy.
You need an audience solution that integrates your own data to find potential
customers who have characteristics in common with your customers. What solution
would you recommend?
• Custom intent-based audience
• Audience segmented by customer list
• Remarketing using Google tags
• Similar audiences
11. Lorena's client, a dealership owner, wants to reach highly qualified consumers who
are ready to make a purchase. Which intent-based audience should Lorena use on
YouTube?
• Audiences with the intention ofbuys
• Audiences custom related
• Audiences qualified
• Audiences of consumers
12. Which of the following statements about non-skippable in-stream ads is true?
• Their payment model is CPV or target CPM through Google Preferred.
• They can be seen on YouTube and on advertisers' websites.
• They last six seconds and are shown before the videos.
• They are the most similar to television commercials.
13. Of the first-party audience solutions available for YouTube, which one would help
you find future customers with audience profiles of 35-54 years old searching for
motorcycles, probably from an iPhone?
• Similar audiences
• Exact match
• Remarketing
• Segmentation by customer list
14. What can an advertiser use custom affinity audience signals to connect with their
target audience?
• To reach a unique audience and show them a personalized message at scale.
• To reach users based on their spending habits, such as where they shop and eat
out.
• To reach users whose lifestyle has recently changed radically.
• To reach users based on their demographics, such as their age
or the place where they live.
15. In a TrueView for Action campaign, what would count as an interactive video ad
conversion?
• A user views 10 seconds of an ad and converts in less than 3 days.
• A user views an entire ad and converts within 30 days.
• A user sees an ad impression and converts in less than 24
hours.
• A user views 10 seconds of an ad and converts within 7 days.
16. Which of the following statements apply to TrueView for Action? Choose two
answers.
• Users who view 30 seconds of an ad and visit a physical store in the next 10 days
• Users who click on an item in an ad and enter a physical store within the next 30
minutes
• Users who click on an item in an ad and enter a physical store in the next 30 days
• Users who view 10 seconds of an ad and visit a physical store in the next 30 days
 • Users who purchase a product and visit a physical store in the following 30 days
17. According to Google's analytics on bumper ads, what caused a significant increase
in ad recall?
• That consumers saw the same bumper ad at least three times.
• Make the bumper ad skippable.
• That the bumper ad would be displayed in the appropriate frame.
• That the bumper ad was seen for 10 seconds.
18. Which brand storytelling method captures users’ attention with short ads,
reinforces interest with longer ads, and finally repeats the message to incite action?
• Capture, action and retargeting
• Introduction, information and inspiration
• Presentation, development and remarketing
• Promise, sale and memory
19. Alvaro is managing a YouTube campaign for a five-star hotel that competes directly
with other hotels in the area. When creating the campaign audience, the owner would
like to use the names of these hotels as keywords. Which audience solution is most
appropriate in this case?
• Audience related
• Audience similar
• Audience personalized affinity
• Audience segmented by customer list
20. In addition to enabling conversion tracking, what other requirements need to be
met to use Store Visits?

• The advertiser must have at least ten video ads in their account.
• The advertiser must invest 50,000 euros per month in Google Ads and YouTube.
• The advertiser must have at least 25 employees in each of its
establishments.
• Advertiser must have multiple physical stores located in supported countries.

21. According to Google best practices, an effective bumper ad should include a

combination of branding, audio, and elements that break the fourth wall (i.e. speak
directly to the viewer). However, which of the following elements would be best
avoided in a bumper ad? Choose an answer.
Actors, animals and comedy

Text messages, subtitles and voice-overs

Visuals, promos and music

Products, services and domain

22. Luis's client is excited about building an audience using targeted keywords that
capture users' attention during decision making. Which YouTube intent-based
audiences solution should you recommend?
Audiences segmented by life events
Audiences segmented by main clients

Audiences based on purchase signals

Custom intent-based audiences

23. Saray is creating a campaign for a sporting goods startup that has invented a
revolutionary bicycle helmet. You're using custom affinity to reach users who have
recently searched for bike helmets or downloaded cycling-related apps. What elements
can Saray base her custom affinity audience on?

Keywords, locations, website URLs and app downloads

App downloads, tutorials, website LANs, and app user permissions

Preferences, visits, FTPs of websites and complete application updates

Calculations, returns, website SSL certificates and app store visits

24. Maite owns a luxury boutique and her YouTube ads have been very successful over
the past year. You've created a TrueView for Action campaign, but you're not sure
which bid type to choose. Your conversion data history spans a full year, but you're not
happy with the cost per acquisition. What type of bid would be ideal in this case?

Maximize conversions
Target conversion rate

Minimum cost per conversion

Target cost per conversion

25. Paula owns a jewelry store and has decided to create a YouTube advertising
campaign to increase online sales of her new wedding ring designs. Since you don't have
much experience with YouTube advertising yet, you don't yet know what type of bid
you should choose for your campaign. Which one would you recommend he define in
his TrueView for Action campaign?
Improved cost per click

Target cost per view

Target cost per acquisition

Maximize conversions