Most Visionary

CEO's
Making Waves
in Manufacturing Erik Ralvert
CEO
Sector IS Plåt AB

Erik
Pioneering Leadership in Manufacturing
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 the
EDITOR
Manufacturing
Leadership in Sweden

S weden's manufacturing sector is witnessing an

unprecedented transformation driven by a new
generation of visionary leaders. These CEOs are not
just steering their companies toward profitability but are
reshaping the very fabric of the industry with
groundbreaking strategies and innovations.

At the heart of this transformation is a relentless focus on

digitalization. By harnessing advanced technologies such as
artificial intelligence, the Internet of Things, and data
analytics, these leaders are streamlining operations,
enhancing efficiency, and driving unprecedented levels of
productivity. Their commitment to integrating digital
solutions is not just about keeping pace with global trends
but setting new benchmarks for the industry.

Sustainability is another cornerstone of their approach. In a

world increasingly attuned to environmental issues, these
CEOs are championing green initiatives that go beyond
compliance. They are investing in renewable energy,
developing eco-friendly products, and implementing
practices that minimize carbon footprints. Their efforts are
not merely about meeting regulatory standards but about
pioneering a sustainable future for manufacturing.

Innovation remains a driving force in this new era. By

prioritizing research and development, they are pushing the
boundaries of what is possible. From advancements in
robotics and automation to breakthroughs in material
science, these leaders are ensuring that their companies
remain at the cutting edge of technological progress.

Moreover, these CEOs are adeptly navigating global

uncertainties with agility and resilience. They are building
robust risk management strategies and cultivating flexible
supply chains to mitigate the impact of external disruptions.

As Sweden's manufacturing sector evolves, the influence of

these forward-thinking CEOs is profound. Their visionary
leadership is not only elevating their companies but also
setting a global standard for excellence and innovation in
manufacturing.

Ryan Parker
Managing Editor
ontent COVER STORY

06.

CXO’s
Erik Ralvert
Pioneering Leadership in Manufacturing

DaXem
16. Most Dynamic Companies Empowering
the Chemical Industry

From Zero to Hero

26. Build a Winning Marketing Plan with
the NAESS Method

ARTICLES

Navigating the Future

22. How Swedish CEOs Are Transforming
the Manufacturing Landscape

Strategies and Success Stories

32. Swedish CEOs Redefining Manufacturing

The Pioneers of Swedish Manufacturing

36. CEO Strategies for Future Success
Success
,
is not the key to happiness.
Happiness is the key to success. If
you love what you are doing, you
wil l be
successful.

www.businessmindsmedia.com
 C O V E R S T O R Y

Pioneering Leadership in Manufacturing

We strive to not only be a

supplier but a partner who
contributes to a better world.

06 www.businessmindsmedia.com
 Erik Ralvert
CEO
IS Plåt AB

07 www.businessmindsmedia.com
Unveiling Sustainable Solutions & During his academic pursuits, Erik
Innovating Through Challenges! engaged in various practical endeavors,

I
including the design of sheet metal
n a landscape defined by solutions utilizing Computer-Aided
innovation and technological Design (CAD) software. His academic
advancement, the manufacturing capstone project centered on the
industry stands as a beacon of development of test equipment for a
progress, constantly evolving to meet prominent water purification company,
the demands of the modern world. This showcasing his adeptness in tackling
sector encompasses a diverse array of real-world engineering challenges.
processes and products, driving
economic growth and societal Even before completing his formal
development through its contributions education, Erik secured a position at
to various sectors. the consulting firm Epsilon, where he
embarked on a significant assignment
At the helm of industry leadership with a leading mining corporation.
emerges CEO Erik Ralvert, whose However, his experience revealed a
journey exemplifies the transformative preference for collaborative
potential inherent in strategic vision
and leadership prowess. With a
We believe in environments over solitary office
settings.
background rooted in academic
exploration and practical application, challenging It was during his tenure at Epsilon,
he has emerged as a driving force approximately a year into his
behind pioneering initiatives that and making assignment, that Erik seized the
redefine manufacturing standards and opportunity to join IS Plåt AB.
practices. everyday life Recognizing the allure of a dynamic
and collaborative work environment,
In the realm of manufacturing
excellence, IS Plåt AB stands out as a
easier and Erik eagerly embraced the chance to
contribute his expertise and leadership
shining example of innovation and to the team at IS Plåt AB.
commitment to quality. Through its more
relentless pursuit of excellence and Unveiling the Sustainability of
dedication to sustainable practices, this efficient Stainless Steel
company has earned a reputation as a
trailblazer in the industry, setting new Erik initially discovered his fascination
benchmarks for success and inspiring with stainless steel through weekend
others to follow suit. welding sessions, igniting a profound
interest in the material. During his
Let's delve deeper to learn more: academic pursuits, he delved into
factual literature on stainless steel,
From Academic Exploration to captivated by its diverse and
Industry Leadership compelling properties. Erik recognizes
the pivotal role of stainless steel in
Erik harbored a longstanding interest today's sustainability-focused society,
in technology since the outset of his acknowledging its enduring longevity
career journey. Initially enrolling in a and eco-friendly attributes, as it
Master of Engineering program at predominantly originates from
Lund, he subsequently redirected his recycled scrap metal.
academic focus, transitioning to a
Bachelor of Science program in Driving Innovation Through
Product Development at Malmö Strategic Partnerships
University.
At IS Plåt AB, partnerships are integral

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to the company's operations. operations. Continuous improvement
Collaborating with machine suppliers remains a daily endeavor, with
who share a profound understanding of customer managers and department
IS Plåt's objectives, the company heads actively engaging in production
ensures a commitment to excellence. activities. The company's commitment
By exclusively engaging with market- to an open-door policy and an open
leading firms renowned for their office landscape underscores its
innovation and quality, IS Plåt fosters people-centric approach. Recognizing
an environment of continuous the pivotal role of committed
improvement where all parties remain personnel, IS Plåt AB prioritizes its
poised at the forefront of industry workforce, understanding that their
advancements. dedication is integral to maintaining
optimal production levels and ensuring
Revolutionizing Manufacturing high-quality output. While the
Processes company specializes in stainless steel,
it acknowledges that its employees are
Upon assuming leadership at IS Plåt the true heart of the organization.
AB, Erik initiated significant
advancements in manufacturing
processes. Initially, machine
We believe Fostering a Culture of Excellence

programming was conducted on-site, At IS Plåt AB, a steadfast commitment

resulting in stationary machines during in being a to continuous improvement and
programming. Challenges arose during sustained success is paramount. This
edging, where operators relied on partner commitment is rooted in a dedication
manual deductions for squareness, to innovation, quality, and
often requiring excess pieces to meet who responsibility. The company endeavors
tolerance standards. to foster an inclusive, inspiring, and

Recognizing the need for

contributes sincere work environment, aiming to
cultivate a strong sense of community
improvement, Erik orchestrated a and belonging among its workforce.
comprehensive transition towards to a better
offline programming across all At the core of IS Plåt AB's values are
departments, encompassing both sheet world. principles such as respect and
metal and CNC processing. inclusion, emphasizing the importance
Furthermore, efforts were made to of recognizing and embracing
streamline workflows by integrating diversity. Additionally, the company
laser and edging processes within the places great value on commitment and
same programming framework. optimism, striving to maintain a
positive outlook and unwavering
These strategic initiatives, coupled dedication to its goals. Furthermore,
with investments in advanced openness and transparency serve as
machinery capable of accommodating guiding principles, promoting clear
the updated manufacturing methods, communication and accountability
heralded a transformative across all levels of the organization.
technological paradigm shift at IS Plåt
AB. Driving Sustainable Innovation

Fostering a Culture of Commitment IS Plåt AB has made significant strides

and Quality in enhancing its environmental
sustainability efforts. While the
Since Erik assumed leadership over a company has held ISO 14001
decade ago, the company has dedicated certification for several years, recent
extensive efforts toward enhancing its focus has shifted towards

11 www.businessmindsmedia.com
implementing ISO 26001 standards,
slated for verification in 2024. This
commitment underscores IS Plåt AB's
dedication to transparency and
authenticity in its operations.

In pursuit of sustainability, IS Plåt AB

has undertaken initiatives such as the
installation of solar panels across all
premises' rooftops. Coupled with the
implementation of energy
measurement systems, these efforts
have resulted in a remarkable 30%
reduction in energy consumption.
Presently, solar energy accounts for
nearly 60% of the company's
production needs, with the remainder
sourced from fossil-free alternatives.
Furthermore, IS Plåt AB has taken
proactive measures to promote
Fostering
sustainable sourcing practices. The
company exclusively procures stainless leadership
steel materials from European
producers known for utilizing through
substantial amounts of scrap metal in
their production processes, thereby trust and
reducing transport distances. Notably,
IS Plåt AB is poised to become the first
manufacturer in the Nordics to adopt
self-
Aperam Infinity, a stainless material
renowned for its even lower CO2 leadership
emissions.

In addition to these initiatives, IS Plåt

AB proudly supports Sweden's largest
environmental organization, serving as
a stalwart ally in nature conservation
efforts.

Innovating Through Challenges,

Responding with Compassion

IS Plåt AB encountered a significant

challenge when confronted with the
prospect of doubling turnover within a
two-year timeframe while facing
constraints on expanding industrial
premises. This necessitated finding
innovative solutions to double
production output within the existing
space.

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 Partnering with Amada, IS Plåt AB the company's collaborative and
embarked on a transformative journey supportive culture.
to address this challenge. Leveraging
Amada's new technical solutions Empowering Leadership, Delivering
tailored for high-mix, low-volume Excellence
production, the company has initiated
Innovation is a one of its largest investments to date. At IS Plåt AB, the primary objective is
Concurrently, a comprehensive to cultivate effective leadership and
core driver for evaluation of manufacturing processes
was undertaken, leading to the
foster a culture centered around trust
and empowerment. Emphasizing
adoption of LEAN principles commitment and motivation, the
growth, and throughout the organization. company is dedicated to nurturing an
environment where every individual
our Through these strategic initiatives, IS feels supported and valued.
Plåt AB successfully optimized its Aligned with this vision is the goal of
commitment to manufacturing processes, achieving a enhancing relationships with customers
streamlined and flow-optimized and striving towards a delivery
sustainability is workflow. These collective efforts
enabled the company to overcome the
accuracy rate of 99%. Achieving this
objective necessitates ongoing
challenges posed by the need for refinement and evaluation of internal
stronger than increased production capacity. processes. The company's steadfast
Additionally, IS Plåt AB demonstrated commitment to continuous
ever. its commitment to humanitarian efforts improvement, guided by LEAN
during times of crisis. In response to principles, will be instrumental in
the Ukraine crisis, the company swiftly attaining these targets.
mobilized to produce and deliver 100
field stoves to support those affected by Driving Innovation, Transforming
the conflict. Futures

Fostering Leadership and Growth IS Plåt AB leads with a vision centered

on transformative change. The
Over time, Erik has gradually company's ethos revolves around
embraced his role as a leader within challenging conventions and
the organization. With the company simplifying daily operations for both
expanding from approximately 30 customers and colleagues alike.
employees to nearly 80, the evolving Through unwavering dedication to
dynamics necessitate a heightened innovation and commitment, IS Plåt
emphasis on trust and self-leadership AB endeavors not only to serve as a
among team members. supplier but as a strategic partner
actively contributing to a brighter
Erik believes in leading by example, future.
placing a strong emphasis on taking
responsibility and approaching tasks
with compassion. He firmly believes
that this approach not only fosters
personal growth but also enables the
team to surpass expectations. Central
to IS Plåt AB's success is the
cultivation of robust relationships built
on principles of openness,
responsiveness, and active listening.
These values form the foundation of

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 ww
w.v
ire
xb
us
ter
.de

16 www.businessmindsmedia.com
 DaXem GmbH antimicrobials coatings
VireXbuster® Spray: The revolutionary long
lasting surface disinfectant solution

V ireXbuster Spray is the paramount result of

DaXem's dynamism – an agile Start-up in
the chemical industry. Established in 2020,
DaXem has swiftly carved out a niche,
demonstrating not just technological prowess but
also a visionary approach that promises to redefine
industry standards in the realm of long-lasting anti-
microbial surface-coatings.

This article delves into the remarkable journey of

DaXem, highlighting its expertise, achievements,
and the distinctive contributions of its product
VireXbuster to society.

The Genesis of DaXem

Founding Vision

Founded in 2020 by a group of passionate and

accomplished professionals with a solid expertise in
chemistry, entrepreneurship and business, DaXem
was born out of a desire to tackle the most pressing
challenge: to keep surfaces clean and sterile and free
from any bacteria, fungi and especially virus and
Corona Virus and therefore its virus SARS-CoV-2.

The founders, Enrico Brega, Daniele Fregonese, and

Claudia M. Hausoel, combined their expertise to

17 www.businessmindsmedia.com
create a unique and highly effective for disinfecting a variety of Opportunities
surface disinfectant solution that is safe professional settings, including biology
and non-toxic. With a clear vision and laboratories, hospitals, and other The pandemic has highlighted the
an unwavering commitment to healthcare facilities. importance of proper cleaning and
innovation, the company set out to disinfection in preventing the spread of
develop cutting-edge chemical solution Challenges and Opportunities infectious diseases. This has created a
that helps making the world a safer and significant opportunity for VireXbuster
cleaner place reducing the spread of Challenges Spray to gain market share and
infectious deceases. This vision has establish itself as a trusted brand in the
been the cornerstone of DaXem's The disinfectant market has become disinfectant industry. Additionally, the
growth, guiding every strategic highly competitive in the wake of the company's commitment to
decision and operational endeavor. COVID-19 pandemic. Many sustainability and social responsibility
companies have rushed to release is becoming increasingly important to
The VireXbuster® Technology was disinfectant products, leading to some consumers, providing another
discovered by Enrico Brega, Daniele confusion and skepticism among opportunity for VireXbuster Spray to
Fregonese, Claudia M. Hausoel, consumers. VireXbuster faces the differentiate itself in the market.
innovative entrepreneurs with a deep challenge of standing out in a crowded VireXbuster also has the opportunity to
knowledge of the antimicrobial coating market and proving the effectiveness of expand its product line and offer
industry, the industrialization thereof its formula. Additionally, the company additional solutions for cleaning and
as well as start-up management, faces challenges in terms of disinfecting a variety of surfaces.
respectively. They recognized the need distribution and supply chain
for a highly effective surface management. As demand for VireXbuster Spray has the opportunity
disinfectant solution that was also safe disinfectant products has skyrocketed, to expand its product line and offer
and non-toxic for people and the securing the necessary raw materials additional solutions for cleaning and
environment. and ensuring timely delivery of disinfecting a variety of surfaces. The
VireXbuster Spray is a powerful long products has become a significant company can also capitalize on the
lasting disinfectant solution that is challenge. increasing demand for eco-friendly and
highly effective at killing germs and sustainable products by continuing to
viruses on surfaces and objects. Its Dangerous bacteria, virus and fungi, as prioritize these values in its business
unique formula has been developed to the Candida Auris, can survive on practices and product development.
provide a safe and non-toxic solution surfaces for hours or days.

18 www.businessmindsmedia.com
Product Features and Benefits

VireXbuster Spray is a highly effective

disinfectant solution that offers a
variety of benefits to consumers. Its
unique formula is safe and non-toxic,
making it an ideal solution for use in
homes, healthcare facilities, and other
settings where the health and safety of
people and the environment are a top
priority.

Antimicrobial coatings have emerged

as a promising solution in the fight
against hospital-acquired infections
(HAIs), which pose a significant threat
to patient safety and public health.
These infections can occur as result of
exposure to harmful bacteria, viruses
and other pathogens that can survive
on surfaces in healthcare
environments.

Antimicrobial coatings, such as those

found in products like VireXbuster
Spray designed to inhibit the growth
and spread of harmful microorganisms
on surfaces. When applied to surfaces
in hospitals and other healthcare
settings, these coatings can help
prevent the spread of HAIs by reducing VireXbuster, homeowners can help risk of transmission of harmful
the number of viable pathogens on reduce the spread of harmful bacteria pathogens is particularly high. By
high-touch surfaces, including bedrails, and viruses that can cause illness. This regularly spraying surfaces such as
doorknobs, and countertops. is particularly important in households armrests, tray tables, and seatbelts with
with young children or elderly VireXbuster, transportation companies
Studies have shown that the use of individuals, who may be more can help ensure that their vehicles
antimicrobial coatings are highly susceptible to infection. remain as clean and hygienic as
effective in reducing the incidence of possible.
HAIs. For example, a study published VireXbuster® Technology is also a
in the Journal of Hospital Infection useful tool in the workplace. Offices, Restaurants, cafes, and other food
found that the use of an antimicrobial retail stores, and other commercial service establishments can also benefit
coating on high-touch surfaces in a spaces can benefit from regular from the use of VireXbuster Spray. By
hospital reduced the incidence of HAIs disinfection with VireXbuster Spray, regularly disinfecting surfaces such as
by up to 36%. This is a significant which can help prevent the spread of countertops, tables, and menu boards
improvement in patient safety and illnesses among employees and with VireXbuster, these establishments
underscores the importance of customers. This is especially important can help protect their customers from
implementing effective infection in settings where multiple people share the spread of foodborne illnesses.
control measures in healthcare settings. the same equipment or workspaces.
VireXbuster offer a complete line of
One key use of VireXbuster Spray is in Public transportation is another area solutions available on.
the home on in HVAC. By spraying where VireXbuster Spray can be highly
high-touch surfaces such as doorknobs, effective. Buses, trains and planes are Overall, VireXbuster Spray is a highly
light switches, and countertops with high-touch environments where the versatile disinfectant solution being

19 www.businessmindsmedia.com
used in a wide variety of settings to • Versatile: VireXbuster Spray can • Hygiene Improvement: DaXem's
help promote public health and prevent be used to disinfect a variety of long-lasting anti-microbial coating
the spread of harmful pathogens. surfaces, including countertops, products have revolutionized
Whether in the home, workplace, or doorknobs, light switches, and hygiene standards in various
public spaces, regular use of more. It is also effective on fabrics sectors, including hospitality,
VireXbuster Spray can help keep and can be used to disinfect transportation, hospitals and
surfaces clean and hygienic, reducing clothing and linens. education.
the risk of illness and improving
overall health and safety. • Long-Lasting Protection: Conclusion
VireXbuster Spray provides long-
Some of the key features and lasting protection against germs VireXbuster Spray is a powerful
benefits of VireXbuster Spray and viruses, helping to keep disinfectant solution that offers a safe
include: surfaces and objects clean and free and non-toxic option for keep sterile a
from harmful pathogens, up to 12 variety of surfaces. Its unique formula,
• Powerful Disinfectant months. developed by a team of innovative
Properties: VireXbuster Spray is entrepreneurs with deep knowledge of
highly effective at killing germs Distinctive Contributions to Society the disinfectant industry, provides
and viruses on surfaces and long-lasting protection against germs
objects, making it an essential tool DaXem with its VirexBuster product- and viruses, making it an essential tool
in preventing the spread of line has made significant contributions in the fight against infectious diseases.
infectious diseases. to society, enhancing quality of life and
promoting public health. Despite the challenges of a competitive
• Non-Toxic Formula: VireXbuster market and supply chain management
Spray is safe for use in homes and Public Health Impact challenges, VireXbuster Spray has
other settings, as it does not achieved to establish itself as a trusted
contain any harmful chemicals or • Disease Prevention: brand in the disinfectant and long-
toxins. VireXbuster's antimicrobial lasting coating industry. By prioritizing
coatings and disinfectants sustainability and social responsibility,
• Easy to Use: VireXbuster Spray is properties play a crucial role in listening to customers, and staying true
easy to apply and use, making it preventing the spread of infectious to its values and goals, the company
an ideal solution for busy diseases, particularly in public will continue to grow and innovate in
individuals and those who want a area as well as healthcare settings. the years to come.
quick and effective cleaning
solution. https://www.virexbuster.de

20 www.businessmindsmedia.com
 Success is not final,
failure is not fatal: It
is the courage to
continue that counts.
-Winston Churchill
 How
CEOs
are Transforming the
Manufacturing

S weden has long been a beacon of

innovation, and its
manufacturing sector is no
exception. In recent years, Swedish
CEOs have been at the forefront of a
embraced digitalization to enhance
both its manufacturing processes and
customer experiences. The company's
investment in AI-driven production
lines and smart factories has enabled it
transformative wave that is reshaping to streamline operations, reduce
the landscape of manufacturing. From downtime, and improve product
embracing digitalization to pioneering quality. Samuelsson's commitment to
sustainable practices, these leaders are digital innovation is a testament to how
steering their companies through an era Swedish CEOs are harnessing
of unprecedented change and technology to stay competitive in a
opportunity. rapidly evolving market.

Embracing Digitalization and Similarly, Karin Bodin, CEO of the

Industry 4.0 global industrial giant Husqvarna, has
been instrumental in driving digital
At the core of Sweden's manufacturing transformation within the company.
revolution is the integration of Industry Husqvarna has integrated IoT
4.0 technologies. This fourth industrial technology into its products and
revolution is characterized by the operations, leading to increased
fusion of physical and digital systems, efficiency and enhanced customer
leading to smarter, more efficient insights. Bodin's leadership in adopting
manufacturing processes. Swedish these technologies underscores the
CEOs are leading this charge with a broader trend among Swedish CEOs to
keen focus on digital transformation, prioritize digital solutions as a means
leveraging technologies such as the of gaining a competitive edge.
Internet of Things (IoT), artificial
intelligence (AI), and advanced Championing Sustainability and
robotics. Green Manufacturing

One notable example is Håkan Sustainability has become a critical

Samuelsson, CEO of Volvo Cars. focus for manufacturing leaders
Under his leadership, Volvo has worldwide, and Swedish CEOs are

22 www.businessmindsmedia.com
 Naviga ng the Future

23 www.businessmindsmedia.com
leading the way in this arena. Sweden's ABB Robotics has been at the forefront shaping it. Through their visionary
commitment to environmental of developing cutting-edge robotics leadership and commitment to
responsibility and its ambitious climate technology. The company's focus on innovation, they are transforming the
goals have set a high standard for collaborative robots, which work industry and setting an example for
corporate sustainability. Swedish alongside human operators, is others to follow. As the manufacturing
manufacturing CEOs are not just revolutionizing the manufacturing landscape continues to evolve, these
adhering to these standards but are process by increasing flexibility and leaders will remain at the forefront,
actively driving innovations that efficiency. Berg's emphasis on guiding their companies and the
support a greener future. innovation and collaboration reflects a industry towards a more advanced,
broader trend among Swedish CEOs to sustainable, and resilient future.
Pär Boman, CEO of Swedbank, has push the boundaries of what is possible
been a prominent advocate for in manufacturing.
sustainable practices in the financial
sector, which in turn influences the Additionally, Annika Falkengren,
manufacturing industry. Swedbank's former CEO of Svenska
initiatives to support green financing Handelsbanken and now a key figure in
have encouraged manufacturing the manufacturing investment space,
companies to adopt more sustainable has been instrumental in supporting
practices. This intersection of finance innovation through strategic
and manufacturing highlights how investments. Her approach highlights
Swedish CEOs are fostering a culture how Swedish CEOs are leveraging
of sustainability across sectors. their expertise to foster growth and
development in the manufacturing
Magnus Rognan, CEO of Scania, a sector.
leading manufacturer of commercial
vehicles, is another example of a CEO Navigating Global Challenges and
making significant strides in Uncertainties
sustainability. Under Rognan's
leadership, Scania has focused on The global manufacturing landscape is
developing alternative fuels and fraught with challenges, from trade
electric vehicles, aiming to reduce the tensions to supply chain disruptions.
carbon footprint of its products. The Swedish CEOs are adeptly navigating
company's commitment to these uncertainties by adopting
sustainability is reflected in its strategic resilient strategies and focusing on
investments in green technologies and adaptability. Their leadership is crucial
its efforts to lead the industry towards a in ensuring that their companies
more sustainable future. remain agile and capable of responding
to changing market conditions.
Fostering Innovation and
Collaboration Johan Molin, CEO of Securitas, has
demonstrated a keen ability to navigate
Swedish CEOs understand that global challenges by emphasizing the
innovation is key to maintaining a importance of security in
competitive edge in the manufacturing manufacturing operations. Securitas'
sector. They are not only investing in approach to risk management and its
new technologies but also fostering a focus on integrating advanced security
culture of innovation within their solutions into manufacturing
organizations. This includes environments reflect how Swedish
encouraging collaboration both within CEOs are addressing global
and outside the company to drive uncertainties with strategic foresight.
advancements in manufacturing.
In conclusion, Swedish CEOs are not
Jan Berg of ABB Robotics exemplifies just navigating the future of
this approach. Under his leadership, manufacturing; they are actively

24 www.businessmindsmedia.com
, The best CEOs in manufacturing
understand that agility and
adaptability are as crucial as efficiency.
 From

TO HERO
Build a Winning Marketing Plan with
the NAESS Method

I n the fast-paced world of

marketing, brands and companies
constantly need to innovate to stay
ahead. Whether it's engaging audiences
or standing out in a sea of competitors,
needs, one challenge remained
constant: How to build a community,
stand out, meet audience expectations,
and ultimately generate meaningful
engagement. In total, I've published
The Structure of NAESS

The NAESS method is a weekday-

focused approach to content marketing,
with each letter representing a specific
there's always a new challenge to over 5,000 posts, refining my approach type of content:
overcome. After more than a decade of every step of the way.
working with companies like The N for News (Monday): Mondays are
Coca-Cola Company, Emirates, What I found is that content creation all about giving your audience
Groupe Lactalis, and a variety of needs to be systematic and tailored to something new. People come off the
startups, I've developed a method that the consumer's behavior. Through trial weekend looking to catch up on what's
has helped me successfully implement and error, I identified key patterns that happening in their industries, whether
marketing strategies from scratch. It's help maximize engagement. The it's updates, trends, or changes.
called the NAESS method, and it is NAESS method, which stands for
designed to structure content to News, Advice, Engagement, Sales, and The goal is to share fresh, relevant
effectively engage with your target Success, was developed with these information that helps them stay
audience and increase your return on insights in mind. It is a formula that informed. By providing timely updates,
investment (ROI). breaks down content into different you position your brand as a thought
categories, each assigned to a specific leader, keeping your audience engaged
The Genesis of NAESS day of the week, ensuring that brands and ensuring that they keep coming
consistently offer value to their back for more.
The NAESS method was born out of audiences.
necessity. Over the years, I've been Examples of content you could share
tasked with developing marketing Let's dive deeper into each component on Monday include industry news,
strategies for companies of all sizes, of the NAESS method and how it blog posts on market trends, or expert
from global giants to nimble startups. contributes to a comprehensive commentary on emerging technologies.
While each company had its unique marketing strategy. Remember, your audience is eager to

26 www.businessmindsmedia.com
 learn on Mondays, so this is the perfect they are to engage with your content.
time to grab their attention with
content that feeds that curiosity. This is also an excellent opportunity to
showcase your expertise in the
A for Advice (Tuesday): On Tuesdays, field.Think about the most common
the goal is to provide practical, challenges your audience faces, and
actionable advice. People are ready to offer solutions that can be easily
dive back into their work and implemented. Over time, this will
appreciate guidance on how to establish your brand as a trusted
overcome challenges or improve their advisor, building credibility and
performance. By offering tips, fostering loyalty.
tutorials, and how-to guides, you
provide immediate value to your E for Engagement (Wednesday):
audience. The more relevant and Midweek is ideal for engagement. By
practical the advice, the more likely Wednesday, people are more open to

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interaction, making it the perfect day to experiences with your brand, they're insights to tailor your News, Advice,
post content that invites conversation. more likely to feel confident in making Engagement, Sales, and Success
Polls, open-ended questions, and a purchase. It's also a great way to content to resonate with your target
interactive articles are effective ways to show your team's hard work and market. Over time, you can fine-tune
engage your audience and encourage progress, creating a sense of the formula to maximize its
participation momentum and positivity. effectiveness for your brand.

The key here is to spark interest and The Impact of NAESS Conclusion
get your followers involved. The more
engaged your audience is, the more Implementing the NAESS method has The NAESS method offers a simple yet
invested they'll become in your brand. consistently resulted in measurable effective framework for creating
These interactions are not just valuable success for the brands I've worked consistent, engaging content that
for fostering community, but they also with. On average, companies that resonates with your audience. By
provide insight into what your adopt this approach see a 110% breaking your content down into News,
audience is thinking, helping you refine increase in website traffic and a more Advice, Engagement, Sales, and
your marketing strategy. structured, cohesive communication Success, you can ensure that every day
strategy. This is because the method of the week brings value to your
S for Sales (Thursday): Thursdays are allows for the consistent delivery of audience and helps move them closer
all about driving sales. With the value across different content types, to conversion.
weekend in sight, consumers are often keeping the audience engaged and
more willing to make purchasing invested in your brand. This method, honed over years of
decisions. This is when you want to experience, is not only a tool for
showcase your products or services Moreover, the NAESS method is building marketing strategies from
and highlight special offers, adaptable. Every company has its scratch but also an excellent way to
promotions, or customer testimonials. unique voice and goals, so feel free to optimize existing strategies for better
tweak the content to fit your audience's performance. Whether you're a global
The goal is to create a sense of urgency specific needs. For example, if your corporation or a scrappy startup, the
and encourage conversions. brand caters to a younger demographic, NAESS method provides a proven
you might want to incorporate more formula to help you engage your
Keep in mind that your sales content interactive elements into your audience, stand out in a crowded
should still offer value. Focus on how engagement content. If you're in a market, and drive meaningful results.
your product or service can solve a highly technical industry, your advice
problem or meet a need. By aligning content might be more in-depth and
your sales pitch with the needs and technical. The flexibility of NAESS
interests of your audience, you increase ensures that it can be customized to
the likelihood of converting leads into suit any industry or target audience.
customers.

S for Success (Friday): Fridays are the Adapting NAESS for Your Brand
perfect time to reflect on the week's
successes. Sharing positive stories, The key to successful marketing is
whether it's a customer testimonial, the understanding your audience and
launch of a new feature. or a company delivering content that meets their
milestone, helps end the week on a needs. While the NAESS method
high note. This type of content not only provides a structured approach, it's
reinforces the credibility of your brand important to continuously assess and
but also builds trust with your adapt it to your specific context.
audience.
Start by analyzing your current
Success stories are particularly audience and their behavior. What type
effective because they provide social of content do they engage with most?
proof. When potential customers see What are their pain points, and how
that others have had positive can you address them? Use these

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Strategies and Success Stories

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 Swedish
CEOs Redefining
Manufacturing
S weden has long been known for
its innovation and high standards
in manufacturing, and today's
landscape is being shaped by a new
breed of CEO who are redefining the
leading to significant cost savings and a
smaller environmental footprint. By
integrating IoT sensors into machinery,
Swedish manufacturers can gather vast
amounts of data, which is then analyzed
industry with cutting-edge strategies to improve performance and prevent
and transformative success stories. downtime.
These leaders are not only steering
their companies towards Leading the Way in Sustainability
unprecedented growth but are also
setting new benchmarks for what is Sustainability is another area where
possible in the global manufacturing Swedish CEOs are making a substantial
sector. impact. In response to growing
environmental concerns and regulatory
Embracing Digital Transformation pressures, these leaders are
championing green manufacturing
One of the most significant changes in practices that prioritize energy
the manufacturing sector is the efficiency, reduce emissions, and
embrace of digital transformation. promote the use of sustainable
Swedish CEOs are at the forefront of materials.
this movement, leveraging
technologies like the Internet of Things A notable example is the push towards
(IoT), artificial intelligence (AI), and circular economy principles, where
big data analytics to revolutionize their products are designed with their end-of-
operations. This digital shift allows for life in mind, allowing for recycling or
real-time monitoring of production repurposing. By investing in renewable
processes, predictive maintenance, and energy sources and innovative recycling
optimized supply chain management. technologies, Swedish manufacturers
are significantly lowering their carbon
For instance, companies are footprints. This commitment to
implementing AI-driven analytics to sustainability not only aligns with
forecast demand more accurately and global environmental goals but also
adjust production schedules resonates with increasingly eco-
dynamically. This not only enhances conscious consumers.
efficiency but also reduces waste,

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Fostering Innovation through R&D Swedish CEOs are also redefining the standards in the industry. As they
manufacturing sector by placing a continue to navigate the complexities
Innovation remains a driving force in strong emphasis on employee of the global market, their strategies
Swedish manufacturing, with CEOs empowerment and engagement. and success stories serve as a source of
placing a strong emphasis on research Recognizing that a motivated and inspiration and a model for other
and development (R&D). By fostering skilled workforce is crucial for success, companies aiming to thrive in the
a culture of innovation, these leaders these leaders are investing in training evolving manufacturing landscape.
are enabling their companies to stay and development programs to enhance
ahead of the curve and continually their employees' skills and career
introduce new products and processes. prospects.

Investment in R&D is evident in the Moreover, there is a growing focus on

development of advanced materials, creating a positive work environment
robotics, and automation technologies. that fosters collaboration and
Swedish manufacturers are exploring innovation. By involving employees in
novel materials that enhance product decision-making processes and
performance and durability, while encouraging a culture of continuous
robotics and automation are being used improvement, Swedish manufacturers
to increase precision and reduce labor are building teams that are not only
costs. This focus on innovation ensures more productive but also more
that Swedish companies can respond to committed to the company's goals.
evolving market demands and maintain
a competitive edge. Navigating Global Market Dynamics

Building Resilient Supply Chains As Swedish manufacturers operate in

an increasingly globalized market,
The global manufacturing landscape CEOs are adeptly navigating
has been disrupted by various international trade dynamics and
challenges, including trade tensions expanding their global footprints. This
and supply chain interruptions. In involves exploring new markets,
response, Swedish CEOs are forming strategic partnerships, and
rethinking and restructuring their adapting products to meet local
supply chains to enhance resilience and preferences and regulations.
agility.
By leveraging their expertise and
Strategies such as diversifying networks, Swedish CEOs are
suppliers, investing in local production successfully penetrating emerging
capabilities, and leveraging digital markets and establishing a strong
tools for better supply chain visibility presence worldwide. Their ability to
are becoming increasingly common. balance global ambitions with local
By adopting a more flexible approach, realities is a testament to their strategic
Swedish manufacturers are able to acumen and operational excellence.
mitigate risks and adapt more swiftly
to changing market conditions. This Conclusion
proactive stance helps them maintain
steady production levels and meet Swedish CEOs are redefining the
customer demands even in uncertain manufacturing sector through a
times. combination of digital innovation,
sustainability, R&D investment, and
Emphasizing Employee strategic resilience. Their visionary
Empowerment leadership is driving significant
advancements and setting new

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Manufacturing is where
the future of innovation
lies, and it takes visionary
leadership to harness
its full potential.

- Satya Nadella, CEO of Microsoft

CEO Strategies
for Future Success
S weden's manufacturing sector is
undergoing a remarkable
transformation driven by
forward-thinking CEOs who are
redefining the industry's landscape.
for predictive maintenance and process
optimization. By analyzing vast
amounts of data in real-time, these
systems can anticipate equipment
failures, reduce downtime, and
These leaders are leveraging enhance overall production efficiency.
innovative strategies to address Additionally, the use of digital
evolving market demands, embrace twins—virtual replicas of physical
new technologies, and navigate global systems—allows for real-time
challenges. Their approaches are monitoring and simulation, enabling
setting benchmarks for success and manufacturers to optimize their
shaping the future of manufacturing. operations and make data-driven
This article explores the key strategies decisions.
employed by these pioneering CEOs
and how they are revolutionizing the Advancing Sustainability
manufacturing sector.
Sustainability has emerged as a central
Embracing Digital Transformation pillar of manufacturing strategy,
reflecting the growing global emphasis
In an era where digital technologies are on environmental responsibility.
reshaping industries, Swedish Swedish manufacturing leaders are
manufacturing leaders are at the spearheading efforts to reduce their
forefront of integrating advanced carbon footprint and adopt eco-friendly
digital solutions into their operations. practices. This commitment to
The advent of Industry 4.0, sustainability not only aligns with
characterized by the fusion of digital Sweden's ambitious climate goals but
and physical systems, has also resonates with a market
revolutionized manufacturing increasingly focused on environmental
processes. CEOs are harnessing impact.
technologies such as artificial
intelligence (AI), the Internet of Things A key strategy in this regard is the
(IoT), and data analytics to drive development of alternative energy
efficiency and innovation. solutions and the promotion of
renewable energy sources. Many
One prominent strategy is the manufacturers are investing in electric
implementation of AI-driven systems vehicles and exploring the use of

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The Pioneers of Swedish Manufacturing

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alternative fuels to reduce emissions. trade tensions, supply chain for attracting top talent. CEOs are
Additionally, integrating renewable disruptions, and geopolitical focusing on building a workplace
energy sources into production uncertainties. Swedish CEOs are culture that promotes creativity,
facilities and optimizing supply chains employing strategic approaches to collaboration, and diversity. This
to minimize environmental impact are navigate these complexities and ensure approach not only enhances employee
becoming standard practices. By operational resilience. satisfaction but also drives innovation
adopting these sustainable practices, and competitiveness.
manufacturing leaders are not only One effective strategy is the
contributing to a greener future but implementation of robust risk Conclusion
also positioning their companies as management practices. By integrating
leaders in the transition to a more advanced security solutions and risk The strategies employed by Swedish
sustainable economy. mitigation strategies, manufacturers CEOs are transforming the
can safeguard their operations against manufacturing sector and setting new
Fostering Innovation and R&D potential threats and ensure business standards for success. By embracing
continuity. This proactive approach to digital transformation, advancing
Innovation remains a critical driver of risk management is crucial for sustainability, fostering innovation,
success in the manufacturing sector. maintaining stability and resilience in navigating global challenges,
Swedish CEOs are placing a strong the face of global uncertainties. promoting talent development, and
emphasis on research and development building strategic partnerships, these
(R&D) to stay ahead of technological Additionally, adaptability and agility leaders are shaping the future of
advancements and market trends. By are essential traits for navigating the manufacturing.
fostering a culture of innovation, these ever-changing manufacturing
leaders are positioning their companies environment. CEOs are focusing on
to capitalize on emerging opportunities enhancing their companies' ability to
and drive growth. respond quickly to market shifts and
disruptions. This includes optimizing
Investments in R&D are enabling supply chains, diversifying sourcing
manufacturers to develop cutting-edge strategies, and investing in flexible
technologies and solutions. For manufacturing processes to mitigate
instance, advancements in robotics and the impact of external challenges.
automation are transforming
production processes, enhancing Promoting Talent Development
flexibility and efficiency. The
development of collaborative robots A key component of future success in
and advanced automation systems is manufacturing is the development and
revolutionizing manufacturing retention of talent. Swedish CEOs are
operations and setting new standards prioritizing strategies to attract,
for productivity. develop, and retain skilled employees
to drive innovation and operational
In addition to internal R&D efforts, excellence.
strategic collaborations with
technology providers and research Investments in employee training and
institutions are helping manufacturers development are essential for
access external expertise and accelerate equipping the workforce with the skills
innovation. These partnerships needed for the future. By fostering a
facilitate the development of new culture of continuous learning and
technologies and drive advancements providing opportunities for
that benefit both manufacturers and professional growth, manufacturers can
their customers. ensure that their employees are well-
prepared to meet evolving industry
Navigating Global Challenges demands.

The global manufacturing landscape is Additionally, creating an inclusive and

fraught with challenges, including dynamic work environment is crucial

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