Web Wisez
Digital Marketing Training & Services
Accelerated 3-Month
Digital Mastery
Program
Empower Your Digital Future with Web Wisez:
Accelerate Your Mastery Today!
Expert Training & Certification
100% Placement Support & Internship
Learn With Live Projects
Highly Interactive Pedagogy
Call us to find out more
+91 91767 82383 www.webwisez.com
[email protected] /webwisez
Why Choose Us:
At Web Wisez Digital Marketing Training and Services, we excel as the
go-to choice for top-tier digital marketing training and services. Here's why
opting for us is a smart move:
1. Expert Instructors: Learn from industry experts with extensive
experience in digital marketing.
2. Hands-on Learning: Get practical experience through projects and
case studies.
3. Complete Curriculum: Our program covers everything from website
development to advanced advertising strategies.
4. Career Assistance: We offer support to kickstart your digital
marketing career or advance your skills.
5. Community Engagement: Join a lively community of digital marketing
enthusiasts to network and learn together.
Course Overview:
The Accelerated 3-Month Digital Mastery Program is designed to equip
participants with comprehensive skills in digital marketing, focusing on key
areas such as WordPress web development, domain and hosting
management, search engine optimization (SEO), social media marketing
(SMM), Google Ads, email marketing, WhatsApp marketing, Canva, and
advanced digital marketing strategies.
Course Objectives:
Understand the fundamentals of digital marketing
Develop proficiency in WordPress web development
Master the art of social media marketing across various platforms
Learn how to create and manage effective Google Ads campaigns
Gain insights into basics of Search Engine Optimization
Analyze digital marketing metrics and performance to optimize
strategies
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
JOB OPPORTUNITIES IN DIGITAL MARKETING
Discover the wide range of job opportunities available in the dynamic
realm of digital marketing. Whether you're considering a career in digital
marketing or seeking insights into industry trends, explore the job
opportunities outlined here to gain a deeper understanding of this
thriving field.
Digital Marketing Manager
Leads the development and implementation of digital marketing
strategies, manages budgets, and supervises other digital marketing
professionals.
Social Media Manager
Manages social media accounts, creates engaging content, interacts
with followers, and analyzes social media metrics to optimize
performance.
SEO Specialist
Optimizes websites for search engines, conducts keyword research,
optimizes website content, and analyzes data to improve search
engine rankings.
PPC Specialist
Creates and manages pay-per-click advertising campaigns across
various platforms, optimizes ads for performance, and analyzes return
on investment (ROI).
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Call us to find out more
+91 91767 82383 www.webwisez.com [email protected] /webwisez
JOB OPPORTUNITIES IN DIGITAL MARKETING
Content Marketer
Creates and distributes valuable content such as blog posts, videos,
and infographics to attract and retain customers, and targets specific
audience segments.
Email Marketer
Designs and executes email marketing campaigns, automates email
workflows, and analyzes campaign performance to enhance
engagement and conversion rates.
Analytics Manager
Analyzes digital marketing data to derive actionable insights, provides
recommendations to improve campaigns and strategies, and refines
marketing strategies accordingly.
E-commerce Manager
Manages and optimizes e-commerce websites, analyzes online sales
data, and implements strategies to enhance the online shopping
experience and increase sales.
Web Developer
Designs, develops, and maintains websites, ensuring they are user-
friendly, visually appealing, and optimized for search engines,
contributing to overall digital marketing efforts.
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Call us to find out more
+91 91767 82383 www.webwisez.com [email protected] /webwisez
COURSE OUTLINE
1) Digital Marketing Fundamentals:
Introduction to Digital Marketing
Understanding the Digital Landscape
Target Audience Identification
Creating a Digital Marketing Strategy
Content Creation and Curation
Branding and Positioning in Digital Space
Conversion Funnel Optimization
Ethical Considerations in Digital Marketing
2) Domain and Hosting Management:
Domain Registration and Management
Choosing the Right Hosting Provider
Understanding Hosting Types (Shared, VPS, Dedicated)
DNS Management and Configuration
SSL Certificate Installation
Backup and Recovery Strategies
Scalability and Performance Optimization
Troubleshooting Common Hosting Issues
3) WordPress Web Development:
Introduction to WordPress
Setting Up a WordPress Website
Customizing WordPress Themes and Plugins
Creating and Managing Content with WordPress
Website Security and Maintenance
Responsive Web Design Principles
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
4) Social Media Marketing Mastery:
Overview of Social Media Platforms
Creating a Social Media Marketing Plan
Content Strategy for Social Media
Building and Engaging a Social Media Audience
Paid Advertising on Social Media
Social Media Analytics and Insights
Influencer Marketing Strategies
Crisis Management in Social Media
5) Search Engine Optimization (SEO):
Introduction to SEO
Keyword Research and Analysis
On-Page Optimization Techniques
Off-Page Optimization Strategies
Technical SEO Fundamentals
Local SEO Tactics
SEO Tools and Analytics
Continuous SEO Improvement and Updates
SEO auditing and performance tracking using tools like Google Search
Console
6) Google Ads and Advanced Marketing Strategies
Introduction to Google Ads
Google Ads Account Setup and Structure
Keyword Research for Google Ads
Creating Effective Ad Campaigns
Google Ads Bidding Strategies
Remarketing and Display Advertising
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
Google Ads Analytics and Performance Tracking
Advanced Google Ads Tactics and Innovations
7) Analytics and Performance Optimization:
Understanding Web Analytics Tools (Google Analytics, etc.)
Setting Up and Configuring Analytics Accounts
Key Metrics and Performance Indicators
Data Analysis and Interpretation
Conversion Rate Optimization (CRO)
A/B Testing and Multivariate Testing
User Experience Optimization
Data-Driven Decision Making in Marketing
8) Email Marketing and Automation:
Overview of Email Marketing
Building an Email Marketing Strategy
Email List Building and Management
Designing Effective Email Campaigns
Email Automation and Drip Campaigns
Email Deliverability Best Practices
Measuring Email Marketing Performance
9) WhatsApp Marketing:
Introduction to WhatsApp Marketing
Building a WhatsApp Marketing Strategy
Creating Engaging WhatsApp Content
Building and Managing WhatsApp Groups
Leveraging WhatsApp Business Features
Compliance and Legal Considerations
Innovations and Future Trends in WhatsApp Marketing
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
10) LinkedIn Marketing:
Introduction to LinkedIn as a Marketing Platform
Optimizing Your LinkedIn Profile for Marketing
Building and Engaging a LinkedIn Network
Content Strategy for LinkedIn Marketing
LinkedIn Ads and Sponsored Content
Using LinkedIn Groups for Marketing
LinkedIn Analytics and Performance Tracking
Leveraging LinkedIn for B2B Marketing Opportunities
11) Google My Business:
Setting Up and Optimizing Google My Business Listing
Managing Reviews and Ratings on Google My Business
Leveraging Google My Business Posts for Promotion
Utilizing Google My Business Insights for Business Growth
12) Google Search Console:
Setting Up and Verifying Website on Google Search Console
Understanding Search Analytics Data
Monitoring Website Performance in Google Search Results
Resolving Website Errors and Issues Reported by Google Search
Console
13) Google Analytics Setup:
Installing Google Analytics Tracking Code on Website
Configuring Goals and Events in Google Analytics
Setting Up Custom Reports and Dashboards
Integrating Google Analytics with Other Tools and Platforms
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
14) Influencer Marketing:
Introduction to Influencer Marketing
Types of Influencers and Their Roles
Identifying Relevant Influencers for Your Brand
Developing and Nurturing Relationships with Influencers
Negotiating with Influencers: Contracts and Compensation
Content Collaboration and Campaign Planning with Influencers
Monitoring and Measuring Influencer Marketing Campaigns
15) Affiliate Marketing:
Introduction to Affiliate Marketing
Understanding the Affiliate Marketing Ecosystem
Types of Affiliate Programs: Networks, Direct, and In-House
Setting Up and Managing Affiliate Programs
Recruiting and Onboarding Affiliates
Commission Structures and Payment Models in Affiliate Marketing
16) Canva & Advanced Tools:
Introduction to Canva and Graphic Design Basics
Creating Visual Content with Canva
Advanced Canva Techniques and Features
Video Creation with Canva
Canva for Social Media Marketing
Exploring Other Advanced Digital Marketing Tools
Experimentation and Creativity in Tool Utilization
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
Final Assessment and Certification:
Completion and Submission of Individual Digital Marketing Projects
Award of Certification for Successful Completion of the Bootcamp
The Final Assessment and Certification process aims to validate students'
learning outcomes, provide practical experience in implementing digital
marketing strategies, and equip them with the necessary skills and
knowledge to excel in the dynamic and competitive landscape of digital
marketing.
Our Tech Stack Tools & Platforms
Get Trained With Practical Tools & Case Studies
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+91 91767 82383 www.webwisez.com [email protected] /webwisez
Web Wisez
Digital Marketing Training & Services
YOUR DIGITAL MARKETING PARTNER
Unlock Your Online Potential with
Web Wisez
Digital Marketing Services
Web Design and Development
Search Engine Optimization
Google Ads
Social Media Marketing
Content Marketing
Email Marketing
Influencer Marketing
Affiliate Marketing
Google My Business Optimization
Visual Branding Solutions & More..
Contact us today to start crafting your unique digital
identity with WebWisez. Together, we'll build a brand that
stands out, tells your story, and leaves a lasting impact in
the digital world.
Call us to find out more
+91 91767 82383 www.webwisez.com
[email protected] /webwisez
