Toy Story

Promotion of Indigenous toys of India

‘Ek Bharat, Shreshtha Bharat’ Initiative & Promotion of ‘Vocal for Local’
under AatmaNirbhar Bharat campaign
Indigenous toys of India
An integral part of India’s Heritage & Culture
“Under the 'Vocal for Local' slogan and the 'Aatmanirbhar Bharat' campaign, the government shall explore opportunities to tap
the potential of the sector. He further suggested using tourism as a tool to promote India's culture, especially in regions which are
renowned for handcrafted toys.”
Honorable Prime Minister, Shri Narendra Modi

India has a rich legacy in toy-making. Historically Indian toys

date back to 5000 years. The excavated toys and dolls found
in Harappa and Mohenjo-Daro included small carts, dancing
woman, etc.

India has a rich culture of storytelling through its toys. Our ancestors have been
preserving this culture by making toys which show a perspective of life. The
religious influence also led to a different set of toys depicting stories from epics
like Ramayana and Mahabharata
Indigenous toys of India
Jammu &
kashmir

Chandigarh Himachal
Punjab Uttarakhand

Varanasi
Delhi Chitrakoot Darbhanga
Mirzapur
Rajasthan
Bihar
Patna

West Bengal
Gujarat Rewa
Jhabua Durg
Ranchi, Jharkhand
Kondegaon
Odisha Bastar
Daman & Diu

Nirmal Dhantewada
Raghurajpur
Sawantwadi Etikoppakka
Kondapalli
Goa

Channapatna

Andaman &
Thanjavur Nicobar island
Kerala
Tamil Nadu

*Information from NE region is awaited

The Toy Story of India………..
Chandigarh- Haryana- babushka TamilNadu-
Wooden Boards & dolls, lacquer dolls, Thanjavur Thalaiyatti
showcase, Wooden string puppets, clay Bommai , Choppu
Jali, Sunmica Boards, Indian toys, leather saman
God statues stuffed toys

West Bengal- Clay

Himachal Toys, Teracotta Toys,
Uttarakhand- Wooden Toys, Batik
Pradesh-Wooden Wooden toy-making Print Cloth toys, Bamboo
Toys
Musk

Jammu & Odisha- Papermade

Uttar Pradesh-
Kashmir- Walnut lacquered toys and
Toys, Clay toys,
wood carving, Paper wooden toys, Aplic
miniature utensils,
Machie

Jharkhand-
Punjab-Folk toys, Kerala-Kathakali
Wooden toys,
dance dolls, animal
Handwai, Chankana, Painted cloth dolls,
shaped toys,
Lattu, Ghuggu Toy Archery
Woodcraft
The Toy Story of India………..
Chhattisgarh-Clay &
Karnataka- Telangana-Nirmal Terracotta, Dhokra
Metal Casting, Wood
Channapatna Toys
Carving, Metal craft
toys

Madhya Pradesh- Maharashtra- Gujarat- Puppets,

Adivasi Gudia
Wooden Toys of Stuffed Toys Made of
Hastashilpa (Dolls),
Sawantwadi , wood & cloth, Clay toys
Betel Nut’s Toys, Tin-
Bahatuktli and figures
Toys

Goa-Wooden Toys, Daman & Diu-

Tortoise shell toys and
Soft Toys, Coir Toys
crafts,

Bihar- Horse & rider, Andaman &

Bamboo toys, Toy Nicobar Island-
House, Cloth dolls, Timber Toys, Coconut shell
Turtle toys toys
Promotion and Publicity Plan

Print Creative for Domestic & Global Promotion films/short films for Global
Media Campaign Media and Domestic Media Campaign

Television Commercials for Global

Incredible India website and content
Media Campaign & Domestic
with Google Arts & Culture
Campaign

Digital Media for Digital campaigns Promotion via Domestic & Overseas
and Social Media Offices and Travel & Tour Associations
 North Zone
North Region
Toy Story of Jammu & Kashmir
Walnut wood carving is an ornamental and delicate craft
process that is unique to Kashmir due to the concentration of
walnut trees in this region
Jammu & ▪ There are five main styles of woodcarving:
Kashmir Undercut (Khokerdar), Open or Lattice work
(Jalidahr), Deep carving (Vaboraveth), Semi
carving (Padri) & Shallow carving (Sadikaam)
▪ Paper Machie is one of the unique crafts in the
entire world. The product is protected under
the Geographic Indication Act 1999 of
Government of India.
Toy Story of Himachal Pradesh

Toys Extension Centre is working with local people to

manufacture the traditional toys

▪ Various exhibitions are organised to promote traditional toys of

Himachal Pradesh. They are selling at Government centres and State
emporium all over India as well.
Himachal
Pradesh
Toy Story of Uttarakhand
Damru (Large) is a unique, rustic toy and a miniature
version of an Indian hand held drum

▪ Wooden toy-making is a traditional craft of Uttarakhand, India.

Bright and colorful lacquered toys are made by clusters of skilled
Uttarakhand craftsmen. According to the craftsmen, their ancestors specialized
in ivory carving that enjoyed good patronage during the reign of
the Mughal emperors and the British.
Toy Story of Punjab
Folk toys of Punjab are the products of the perfect
amalgamation of artistry and social values. The earliest
handmade toys of Punjab can be traced back to the Indus
Valley Civilization, from 2500 to 1700 BC

▪ Folk toys are available in a variety of designs; all of them having the most
Punjab desired appeal. They usually depict animals, birds, equestrian and
wheeled vehicles, with variation in quality and purpose.
▪ Handwai is a localized version of what we today call the kitchen set.
▪ Chankana is a toy whose traces were found even in the era of Indus valley
civilization. It is a lollipop-shaped whistle toy with ghunghroo onto it.
▪ Lattu is a spinning toy, designed to spin rapidly on the ground.
▪ Ghuggu is a traditional form of rattlebox.
▪ During the fairs of Punjab, you can find a beautiful collection of folk toys
representing vibrancy and enormous culture of Punjab. A lot of foreign
tourists as well as Indian tourists buy these toys as souvenirs. They are
easily available across Punjab.
Toy Story of Haryana
An innovative range of toys and dolls such as babushka dolls,
lacquer dolls, string puppets, clay Indian toys, leather stuffed toys,
traditional dolls, cloth Indian dolls, matryoshkas dolls, wooden dolls,
collectible Indian dolls, nested dolls, wooden puppets, cotton dolls,
papier mache dolls, wooden toys, handmade toys, Russian dolls and
stuffed toys can be found in Haryana
Toy Story of Chandigarh
▪ The UT has some manufacturers and proprietorship
firms which are engaged in manufacture and sale of
handicrafts

▪ These range from Wooden Boards, Wooden Jali,

Chandigarh Sunmica Boards, Wooden Showcase, God statues, foot
scrubers & other home items.
Toy Story of Delhi
The NCT of Delhi has many small manufacturers and
proprietorship firms which are engaged in sale of handicraft

▪ Most of the prominent firms have stalls established at Delhi Haat. These
firms make hand made toys as well as home decors and craft items
▪ Toys for Social Upliftment: Kailash Pandey, an Artist is manufacturing his
toys through local slum area woman in need of jobs They make unique
Delhi and beautiful design toys and home décor using daily usage clothes and
cheapest materials.
Toy Story of Rajasthan
▪ Udaipur is a big centre for wooden toys. The craftsmen use the
local wood doodhia which is soft and can be finely chiselled and
shaped. The toys are lacquered and polished with leaves of a
flowering cactus to give them a better look and increase their life.
▪ Bassi in Chittorgarh district is another noted centre for wooden
toys where the entire village is engaged in wood-carving and in
making wooden products. Jaipur too is very well known for cloth
dolls and toys which are generally dyed and stuffed with waste
material.
Toy Story of Uttar Pradesh
▪ Varanasi is known for lacquered toys and miniature utensils. The
sets of birds, animals, orchestras, soldiers and dance ensembles are
made in wood, gaily painted and packed in boxes.

▪ Mirzapur in Uttar Pradesh are famous for their wooden lacquer

ware and wooden toys. Design are created with the natural veins of
the wood

▪ Chitrakoot in Uttar Pradesh has a distinct place in the country in

wood craft. A well mixture of traditional way and modernity done
and craftsmen of the districts added new horizons to this art.
 North Zone
Western & Central Region
Toy Story of Gujarat
Clay and Teracotta Toys
▪ The quintessential clay pots to a variety of clay figures and toys like horses,
cows, bulls, buffaloes are the items which are very essentially a part of
Indian pottery
▪ In Gujarat, tribes in the Dangs make and worship their own clay gods.
Since pottery is made out of clay, which is an environment friendly and
recyclable material, it is an art that will survive the ravages of time

Puppets, Stuffed Toys Made of wood & cloth puppets are

expressive figurines, an Integral part of Storytelling among
nomadic communities .
Toy Story of Daman & Diu
Daman and Diu is famous for Mat Weaving Craft and
Tortoise shell toys and crafts.
▪ The residents make use of traditional and folk motifs to make beautiful
Diu
mats and toys
▪ The craftsmen make several decorative toys, household items using these
shells
Daman
▪ The seashores on the coastline of Diu are home to a variety of tortoise
and their shells are used by skilled craftsmen to create decorative toys
and household items.
Toy Story of Maharashtra
Wooden Toys of Sawantwadi in Ratnagiri is famous
and has followed traditional craft of Wooden toy
making from centuries.

▪ Sawantwadi is popularly known for Ganjifa playing cards and

Sawantwadi wooden toys made from mango tree traditionally done by the
Chitari or Chitrakar community.
▪ Bahatuktli is the miniature version of all household items put
together
Toy Story of Goa
Goan artists make excellent toys from a wide range of materials such
as wood, cotton, coir.

▪ These products shows the aesthetic blend of Portuguese and Indian cultures. Some of
the most exquisite items produced in Goan woodcraft include cradles, baby carts, toys,
etc.
▪ These items are crafted by professional artisans in their ethnic ambience in the rural
areas, and also by artisans working at the arts and crafts complexes run by the
government.
Toy Story of Madhya Pradesh
Adivasi Gudia Hastashilpa (Dolls) From Jhabua
Rewa ▪ Exhibits the dual phenomenon of the tribal way of life comprising of
colorful ethnics and means of daily subsistence of Bhil and Bhilala
tribes from Jhabua Dist. who make these toys

Betel Nut’s Toys from Rewa

Jhabua ▪ Developed by Kunder family in Rewa City this toy is made from betel
nuts( Suparis.) Earlier these families had the task of making wooden
toys. Later on experimenting with the betel, these people started
preparing the betel nut toys.

Tin-Toys
▪ Most of the toys are made using machinery of gears and pinions
▪ The tin toys in India were extremely famous a few decades back as
India didn't have access to any more evolved toys then.
Toy Story of Chhattisgarh
The tribes of Chhattisgarh are excellent artisans, experts in
crafting artistic Toys/ Items with clay, stone, bamboo and
Durg
metals.

Kondegaon ▪ They express their deep talent and through Gharwha art, Wood art,
Bastar and other with peacock feathers.
▪ Due to availability of bamboo in the state the tribals have been
traditionally making Toys/Crafts form bamboo and wood based
Dhantewada
products.
 North Zone
South Region
Toy Story of Andhra Pradesh: Kondapalli Toys
The famous Kondapalli toys are made in Kondapalli of Krishna
district near Vijayawada. Also Known as Bommala Koluvu
Etikoppakka
• The art is believed to be ancient with Mythological roots, originating from
Kondapalli MuktaRishi who obtained the Knowledge from Lord Shiva.

• The style of these toys is a mix of Islamic and Rajasthani art, popular for
their realistic expressions. The subject of the toys vary from Mythological
scenes to Village life, Animals, Birds etc.
Toy Story of Andhra Pradesh: Etikoppakka Toys
Popularly known as “Etikoppakka Bommalu” the
Etikoppakka Etikoppakka Toys got the Geographical Indications
tag in 2017
Kondapalli

• The wood used to make the toys is soft in nature and the
art of toy making is also known as Turned wood Lacquer
craft
• Today around 700 artisans are working on the
Etikoppakka Toys
• Cannons, bullock carts, Lord Ganesha, Lord Balaji are very
popular figurines
Toy Story of Telangana- Nirmal Toys

Nirmal
Nirmal traditional toys and paintings hold place of pride in the
handicrafts of Telangana

▪ The style of Nirmal toys is a beautiful assimilation of Indian and

Mughal art – used Ajanta floral and combines with Mughal miniature
▪ The material used is soft wood & enamel colours. Panicki and white
sander is the local available softwood, easy to shape and give perfect
finish. The enamel colours give the toy the shine.
▪ The artisans are called Naqqash, they came from Rajasthan in 17th
Century.
Toy Story of Karnataka- Channapatna Toys
Referred to as the Lacquerware toys, Channapatna has become a
household name in Karnataka

▪ Received a Geographical Indication (GI) under the World

Trade Organization (WTO)
Channapatna ▪ The toys have ensured that innovation and being eco-friendly
become the hall mark of this locally known Gombegala Ooru
(toy town)
▪ The Hereditary artists are known as ‘Chitragars”.
▪ The wood, primarily used was ‘ivory-wood’, though rose and
Sandal wood were also used.
Toy Story of Kerala
Traditionally, coconut palm leaves are used in making a wide range of
toys & are the most popular toys played and are made at homes itself

▪ Coir is used in making eco-friendly toys & Coconut shell products are used to
make animal shaped toys
▪ Woodcraft is another famous craft item of Kerala
▪ Lacquer Ware, the craft combining metal and wood, is a favorite among the
tourists. A wide variety of lacquer products are produced in Kerala especially in
Ernakulam district
▪ Leather is used to make puppets for Tholpavakoothu (shadow puppetry)
Toy Story of Tamilnadu
Thanjavur Dancing Dolls, traditionally known as Thanjavur
Thalaiyatti Bommai, are a part of an eclectic heritage of
beautiful handicrafts from Tanjore

▪ They are now listed in the Government of India’s Geographical Indications

Registry.
▪ Choppu Saman is a traditional role play toys for kids. All the utensils are
either made up of fine wood with polished edges or clay and painted
with harmless natural colors.
 North Zone
Eastern Region
Toy Story of Bihar
Dolls & Toys are made with different materials such as clay,
cloth and wood with each material having its own style and
designated areas where the craft is practiced.
▪ Kanyaputri Dolls (Champaran): This art form comes from Champaran.
In the month of Saavan (monsoon), sisters make dolls for their brothers
and dip them in the pond and brother brings these dolls back
▪ Sikki Work: Sikki work is a craft whereby the craftsmen turn
Bihar unnecessary riverside grass into beautiful decorative objects
▪ Bamboo Work: Bamboo work has been remained a culture of Bihar
throughout the ages and time. Right from the pre-historic time forest
dwelling tribes are experts in bamboo and cane work.
Toy Story of Jharkhand
The Chota Nagpur and Ranchi areas are also known for
their wooden toys.
▪ The most common figures are the mother and child and Raja-Rani
that are painted on wood. The toys are notable for their artistic
Jharkhand
vigour.
▪ Many animal figures connected to rituals, Lacquered wooden toys
modelled on folk tradition animals, birds, fish and bird figures are
all carved.
▪ There is also a variety of toys made from bamboo.
Toy Story of Odisha
Sambalpur In Odisha, wood has been used for carving statues, idols
Subarnapur and toys for time immemorial. Woodworkers were an
essential part any village’s economy
▪ Raghurajpur Artisan Village is famous for Papermache Toys, Clay
toys, wooden toys.
Raghurajpur
▪ Bargarh in Sambalpur district is famous for its artistic wooden toys.
The animal figures are richly carved and, at times, even carry riders
▪ Subarnapur is known for making wooden toys. Generally wood from
shamli, shavan and ghamandi are used in the making of these toys.
Toy Story of West Bengal
Bengal had a rich & varied tradition of making wooden-dolls and
toys
▪ These figurines were mostly of 4 to 9 inches in height and were produced
in large numbers, up to the middle of the last-century, by the local
Sūtradhara-artisans
West Bengal ▪ Even today, they could be traced being made around various corners of
Bardhhaman, Hooghly, Howrah, East & West Midnapore and Bankura.
Toy Story of Andaman & Nicobar Islands
An archipelago territory of India, Andaman & Nicobar Island is widely
famous for a cornucopia of tropical destinations and tourist
activities.
▪ These islands are known for many things from beach holidays to trekking to
marine wildlife and sea adventures.
▪ Apart from these, the island houses a small but exotic range of local markets,
Andaman & handicraft emporiums and shopping stops (locally called gift shops) for tourists.
Nicobar Island
 North Zone
Games of India
Traditional Games of Haryana
Traditional games offered includes board games, ludo, snake &
ladders, card games, pachisi set, jigsaw puzzles, chess sets, paper
mache games and carom.

Traditional Games of Jammu & Kashmir

Regional games are also popular among kids like Hopscotch(Saz
Loung in Kashmiri), Kite Flying(Gante Baer in Kashmiri) etc.

Traditional Games of Telangana

Tokkudu Billa, a simple but tricky hopscotch game. An object will be
thrown inside the court and hopping through numbers one has to,
retrieve the object. Bongaram is a game with spinning top of wood.
Traditional Games of Chhattisgarh
Archery is the traditional game of Chhattisgarh, In the midst of
forests, a tiny Siwatarai village in Bilaspur district of Chhattisgarh
has emerged as a hub of archers during the last eight years as it has
produced more than 50 national players who have secured 122
odd medals in national and state level championships

Traditional Games of Maharashtra

Ganjifa, as per the Persian word ‘Ganjifeh’ means playing cards
and these were the foremost artistice creations used for playing
cards, more in princely States where kings patronised the art and
the artists. Ganjifa Cards have been brought by the first Mughals
in the early 16th century.
Traditional Games of Gujarat
MAKARA SAKRANTI or UTTARAYAN, as it is known in Gujarat, is a
Hindu festival held in mid January. It marks the beginning of the
lengthening of day length, a month after the winter solstice. Kite
flying is a popular way to celebrate the festival.

Traditional Games of Goa

Kombea Zuz, Logorio Tiles, Biyanni, Viarranim, Bangle Bits, Goddde
(Game Of Marbles), Fatranim (5 Stones), Attya Pattya (Crusada /
Hopscotch), Waganni, Tiktem, Leap-frog, Hoops & Bounro (Top) are
some of the most popular local games in Goa
Traditional Games of West Bengal
Dashabatar Cards is a card game, first originated in Bishnupur, the
town of Bankura District. In the 16th century, Bir Hambir, the king of
Bishnupur, invented this card. There are ten avatars of Bishnu in the
cards. It is a unique example of Bengal’s folk art.

Traditional Games of Tamilnadu

Jallikattu, Aadupuli Attam, Pallankuli, Golli Gundu, Paramapadham,
Thirudan Police, Raja Rani. Kula Kulaya, Mundirikka, Pooparika
Varugirom, Oru Koodam Thanni, Pacha Kuthirai, Nondi are some of
the most popular regional games(indoor & outdoor) of Tamilnadu
Traditional Games of Andhra Pradesh
Daadi is a traditional board game popular in Andhra Pradesh and
South of India which has its origin in Europe
Puli joodam ,is again another strategy game of Andhra Pradesh.
Pilayed with two players
Thank you