HubSpot Marketing Software

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What is contact management?

It is a strategy that uses software to easily obtain, store and use a contact's information, such as their name, history, and email address,
among other data.

It is a strategy that relies on using marketing tools to easily store and use a contact's information, such as their name, history, and email address,
among other data.

It is a strategy that is based on using software to easily store and use a company's information specifically to close a deal in the CRM.

It is a strategy that is based on dividing marketing and sales to separate contact information and store it on a software platform.
 is the software that aims to automate your marketing activities.

Marketing automation

Inbound marketing

Lead nurturing

HubSpot
True or false? Marketing Hub shares contact information with Sales Hub and Service Hub through the CRM contact database.

TRUE

Fake
Which menu item will Marketing Hub users use most frequently in HubSpot?

Marketing

Information

Contacts

Automation

All of the above options

True or false? If you choose not to use Marketing Hub's blogging tool to host your blog, your marketing campaign reporting will not be as
detailed.

TRUE

Fake
Which of the following metrics do marketing teams typically NOT report on?

Monthly traffic to the website

Rate of visitors who become contacts

Rate of qualified contacts to transfer to the sales team

Monthly user quota with individual sales

True or false? The more comprehensively you use Marketing Hub, the more its individual tools can help you.

TRUE

fake
True or false? You can import contacts into HubSpot who have unsubscribed from receiving communications from your company.

TRUE

fake
The software of It is the management system that stores all the information you have about the people you communicate with.
you relate to and with whom you cultivate a relationship of trust.

CMS

CMC

CRM

CMR
The priority should always be to maintain an updated and well-maintained database; this way you can create powerful
and significant.

contextual conversations

conversations about content

contextual pillar pages

outbound conversations
True or false? When importing contacts, HubSpot automatically matches existing spreadsheet columns and properties, such as first and last
name.

TRUE

Fake
Which departments in your organization benefit from buyer personas?

The marketing team

The sales team

The service team

A and B

A, B, and C
True or false? Buyer personas are real success stories of customers who got the best results with your company.

TRUE

Fake
True or false? When creating buyer personas, consider developing a different one for each job function. If you group them by the goal or problem
they are trying to solve, the description will not be as detailed and you will not know exactly who you are addressing.

TRUE

Fake
Which of these is NOT an example of demographic information that can add value to your buyer persona research?

Age range

Geographic location

Shoe size

Educational level
How many buyer personas do most organizations have?

Between 1 and 2

Between 3 and 5

Between 6 and 10

At least 10
Psychographic information

Demographic information

Both are equally important

None. Your buyer personas are real clients you have worked with
All of these are components of a theme set EXCEPT:

Main topic

Subtopics

Distribution channels

Internal hyperlinks
Fill out the required information: In the United States, the main topic must have a monthly search volume of at least.

20 300

800

1.500
True or false? The goal of pillar pages is to attract visitors and offer resources.

TRUE

fake
The following are basic on-page SEO guidelines EXCEPT:

The main topic is included in the URL

The main topic is included in the H1 tag

The main topic is included in a video at the top of the page

The main topic is included in the alternative text of an image

True or false? Only mention the main topic on your pillar page. If you use synonyms or related keywords, you will confuse search engines when
they have to rank this page.

TRUE

Fake
What type of pillar page is in the form of an ebook or an open access guide?

Pillar resource page

Pillar page type guide

Pillar page for products or services

10x Content Pillar Page

The following are examples of SMART goals EXCEPT:

Getting 30% of your marketing leads to attend a webinar

Getting input from thought leaders for an ebook

Increase sales-qualified leads by 20% by the end of the year

Generate 10 customers during the first week of a product launch

The following tools can be connected to a HubSpot campaign EXCEPT:

Blog

Form

SEO

Mail
True or false? All assets for a campaign must be designed before the campaign is created.

TRUE

Fake
True or false? You have up to one week to edit a campaign name after creating it.

TRUE

Fake
You can generate reports on campaign performance:

Within the Campaigns tool

In Reports > Campaign Analytics

A and B are correct

A and B are incorrect. Campaign reporting is a default option in the marketing dashboard.
Which of the following campaign metrics can be monitored in HubSpot?

Influenced contacts

Closed businesses

New contacts (first contact)

All of the above options

You can export your campaign data in the following formats EXCEPT:

XLSX

XLS

PDF

CSV
True or false? Every time you publish a blog post, you create a new page on your website.

TRUE

fake
Select all that apply. Blogging contributes to your inbound marketing strategy because .

helps you attract new visitors

helps you convert visitors into leads

helps you create reports on your marketing funnel

helps you customize your website

Where can you see the performance of a specific blog post in HubSpot?

In the Performance tab of that publication

In the Marketing Panel Blog Report

In a contact attribution report

In the optimization tab of the blog post editor

Where should you insert calls to action in your post?

A text call to action at the top

An image call to action at the bottom

At least one call to action every three paragraphs of text

A and B

All of the above options

Fill in the necessary information: If you want a preview of your post, click on

the “More information” separator

the Preview button

the Content tab

the Publish button

How does a landing page collect information about site visitors?

With a meeting link

With a CTA

With an email

With a form
What elements make up a traditional conversion path?

Chatbot, live chat and messaging app

Landing page, form and chatbot

CTA, landing page, form and thank you page

Thank you page, messaging app, CTA and landing page

True or false? Pillar pages make landing pages obsolete.

TRUE

Fake
When should you release access to content?

Contextually. Do this when it is appropriate for your business.

Always. Forms and protected content no longer work.

Never. Pillar pages are a passing fad.

Depending on who reads the content. Release it for customers and protect it for visitors and prospects.
What are the key elements of a landing page?

Text, form and content offer

Header, chatbot, form and video

Header, text, form and image

Text, form, video and content

Why is it considered good practice to include an image or video on a landing page?

Images help give visitors a concrete idea of what they will receive.

Images help make landing pages more visually dynamic.

Images can express a complex idea faster than words.

All of the above options.

What elements should you take into account when creating a CTA?

Visual content

Text

Location

All of the above options

Why should CTAs contain action-oriented language?

Because the HubSpot Academy teacher said so

To motivate visitors to act

You don't want visitors to have to guess what's going to happen when they click a button.

B and C
Fill in the necessary information: A call to action button is also known as , for its acronym in English.

ATC

CTA

CAT

TAC
Your CTA design should:

be aligned with the preferences of your buyer persona

match your brand

attract the attention of visitors

All of the above options

True or false? You can use your HubSpot CTAs in externally hosted content.

TRUE

Fake
True or false? You should always disable cookie tracking on forms unless you have a specific use in mind.

TRUE

Fake
Why should you limit the number of fields in your forms?

You shouldn't do that. You should ask for all the information you need from contacts so you can personalize each conversation in the future.

The exchange of information for the content you offer must be fair

Nobody has time to fill out a long form

You don't need to know any more information about the contacts. Getting their name, surname and email is more than enough.
What is a form submission notification?

A notice from HubSpot telling you that your form has been successfully published to the website

The code you use to embed the HubSpot form externally

An email notification that is sent to a fixed list of recipients when a visitor submits a form

HubSpot tracking code installed to monitor and store form submission data in your CRM
To improve a form's conversion rate, try changing:

The location of the form on the website

The types of questions you ask (fields)

The language of the form configuration

All of the above options

A and B
What advantage do forms offer?

Forms help you measure the level of interest that content generates in your target audience.

If your forms are conversational, you will no longer need to use chatbots or live chats to generate meaningful conversations with your
audience.

If you use forms to collect information, you will no longer need to talk to sales.

Form submissions can be used to boost your site's vanity metrics

What are THE TWO most important things to keep in mind when developing a social media strategy in HubSpot?

Create an account on each of the social networks available on the market

Knowing your buyer persona

Connecting your business goals with your social media goals

Add social media links to your website header or footer

Connect your social media accounts to your email

Which of these social networks does not allow sharing the same post twice in a row?

Facebook

Instagram

YouTube

Twitter
True or false? All scheduled social posts can be linked to an existing HubSpot campaign, or you can create a new campaign from your
posts.

TRUE

Fake
True or false? Marketing automation is ONLY used to automate marketing activities.

TRUE

Fake
There are five types of objects you can choose from to create a workflow in HubSpot. What are they?

Contacts, Companies, Properties, Quotes and Products

Contacts, Business, Products, Tickets and Calls

Contacts, Companies, Businesses, Tickets and Quotes

Contacts, Business, Tickets, Products and Quotes

All of these are actions that can be performed with a workflow, EXCEPT:

Send an offer to a contact who has chosen not to receive further emails from your company

Resend an email to a contact who didn't open it the first time

Create a contact list with users who submitted a form within your website

Create a task for the sales team when a user fills out the form on the contact page
True or false? You can set a goal for your workflow in the main workflows panel.

TRUE

Fake
What is segmentation?

Separate qualified leads from unqualified leads

Creating a segment based on your buyer personas

Dividing your contacts into smaller groups of similar people

Creating a static list based on an imported list of contacts

What are the first segments that all companies should have?

Subscribers, leads and customers

Leads, prospects and customers who unsubscribed

Subscribers, current customers and former customers

Unsubscribed contacts, users and customers

What are the three types of segments you can create in HubSpot?

Saved filters, active filters and active lists

Static filters, active filters and active lists

Static filters, static lists and active lists

Saved Filters, Active Lists, and Static Lists

Which segment type allows you to view a segment of your database directly in the contacts, companies, deals , or tickets dashboard?

Active list

Filter saved

Static list

Saved list
The lists can be useful for finding out which contacts meet certain criteria on a given date. Then
You'll be able to look back at that list and identify contacts that no longer meet those criteria.

active static

saved

dynamics
True or false? You can use active lists to send individual marketing emails, based on each contact's behavior and properties.

TRUE

Fake
True or false? Lists and reports in HubSpot have the same functions and goals.

TRUE

Fake
What is the best way to evaluate the performance of a specific email?

Go to the Manage tab in the Mail tool

Go to the Mail tool and click on the name of the email you want to analyze to see the post-send details

Go to the Analyze tab in the Mail tool

Go to the marketing dashboard and choose the Email report

True or false? You can test your email in different email clients from the message editor.

TRUE

Fake
Why should you enable a web version of your email?

To give recipients the option to open the message in a web browser if their email client does not display it correctly

Because this way you will add to the SEO strategy with the text of your messages

Because some email clients require a web version to display marketing emails

You shouldn't do that. Enabling a web version of your emails is not a good practice
True or false? Email marketing is as simple as writing a message and sending it.

TRUE

fake
When should you report on the performance of your marketing campaigns?

At the beginning of the campaign you should create all the reports you need to measure performance.

The best time to analyze the campaign is when it has ended

Reporting to measure campaign performance should be ongoing

You don't need to create reports on your campaigns, because in the end, what's done is done.
What is the key to the success of your reports?

Setting the right goals

Identifying the right success metrics

Have the right reports and reports

All of the above options

What is a session?

Sessions are the number of times the HubSpot tracking code was loaded on a page

Sessions record all interactions a visitor makes on the site until they are inactive for 30 minutes or more.

A session is considered each time a visitor arrives at your website from outside your site's domain.

A session is considered each time a visitor shares one of your pages on social networks.
True or false? A session expires after 30 minutes of inactivity.

TRUE

Fake
How does HubSpot determine the source of a visitor to your website?

With the initial URL that the visitor uses to reach your site.

With the final URL that the visitor uses before leaving your site.

With the URL of the page on which the visitor spent the most time.

With Google Analytics.

What is the Report Library?

A resource that offers dozens of pre-designed reports aligned with marketing best practices.

A tool that allows you to create up to 300 custom reports and dashboards, which you can purchase for an additional $300 per month

A library where your team can create reports from scratch and save them to make them available to the rest of the team. The section of your
public library where your children go.

The section of your public library where your developers go to build custom reporting tools
What should you do before defining new KPIs?

Analyze the performance of your current marketing efforts

Create a project plan to meet your goals

Identify areas of opportunity

All of the above options

Which of the following reflects the correct sequence for setting goals with your team?

Specify tactics > Define business objectives > Identify key success indicators (KPIs) Identify key success indicators (KPIs) > Define business

objectives > Specify tactics Define business objectives > Specify tactics > Identify key success indicators (KPIs) Identify key success indicators (KPIs)

> Specify tactics > Define business objectives Define business objectives > Identify key success indicators (KPIs) > Specify tactics
Fill out the necessary information: To add a buyer persona in HubSpot, look for the buyer persona report on your dashboard.

active list

sources

main buyer personas

conversations
When linking your set of topics, it is essential that:

Link all subtopics to the pillar page

Only link the 20 best performing subtopics to the pillar page

Link the pillar page to all relevant subtopics

A and C

B and C
What is a landing page?

A website page designed to convert visitors into leads

A single page that discusses all aspects of a topic and leaves room for more detailed reports

A page that is created to help the site achieve a good ranking with the main topic

The page that is displayed first on a website and usually contains links to other pages on the site.
Which stage of the buyer's journey can a CTA align with?

Recognition

Consideration

Decision

All of the above options

What is the first thing you should ask yourself when creating a form?

Where are you going to place it?

What information do you need to qualify leads?

Whether you need to create a classic or pop-up form

Where will you direct visitors after they submit the form?
True or false? Forms no longer work.

TRUE

Fake
The Analyze tab in the Mail tool is used to

Create reports on individual marketing emails

Review emails before sending them

Optimize your marketing emails

Analyze the overall performance of the email channel

When sending or scheduling a message, you can add recipients in these ways EXCEPT:

Choosing an existing HubSpot list

Selecting individual contacts from HubSpot CRM

Copying and pasting new email addresses

Importing a new contact list from your computer

When should you report on the performance of your marketing campaigns?

At the beginning of the campaign you should create all the reports you need to measure performance.

The best time to analyze the campaign is when it has ended

Reporting to measure campaign performance should be ongoing

You don't need to create reports on your campaigns, because in the end, what's done is done.
 Thank you!
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