RAJIV GANDHI UNIVERSITY OF KNOWLEDGE TECHNOLOGIES,
BASAR
(A.Y. 2022-2023)
Course Code TITLE OF THE COURSE Credits Externals: 60 Marks
HS2101/2202 CORPORATE COMMUNICATION L-T-P-C Internals: 40 Marks
(E2:Common for all Branches) 2-0-0-2
Pre-Requisites: None
Course Outcomes:
At the end of the course, the student will be able to:
CO1 Understand corporate communication culture
CO2 Prepare business reports and proposals expected of a corporate professional
CO3 Use fluent and appropriate speech in formal business situations
CO4 Develop good listening skills and leadership qualities
CO5 Acquire appropriate corporate email, mobile and telephone etiquette
CO6 Demonstrate corporate social responsibility and ethics
Syllabus:
Module-1
Importance of Communication in the Corporate World:
What is corporate? - Corporate culture & communication - Process of communication –
Networks & channels of communication – Barriers to communication – Strategies to
overcome them - Use of technology in successful communication – Role of psychology in
communication- Internal & External Communication.
Oral Fluency and Communication Techniques
Speech mechanics – Mental process of speaking – Extempore speech practice –JAM,
Story Narration Techniques etc…
Module -2
Listening and Writing for Career Purposes Skills
Listening- for information and content- Kinds of listening- Factors affecting listening and
techniques to overcome them- retention of facts, data and figures- Role of speaker in
listening. Types and purposes- Writing business reports, and business proposals- Memos,
minutes of meetings- Circulars, persuasive letters- Letters of complaint- ; language and
formats used for drafting different forms of communication.
Leadership Communication Styles - Business leadership –
Aspects of leadership-qualities of a leader- training for leadership-delegation of powers
and ways to do it-humour-commitment. Identity Crisis in the Corporate – Need for Values,
professional and corporate ethics and Social concern – Corporate Social Responsibility –
Communication in a crisis -- Knowledge Management – Communication to the public &
the mass – Role of Communication in enhancing organization’s health & wealth.
Module- 3
Corporate Responsibility
Circulating to employees’ vision and mission statements- ethical practices- Human rights
-Labour Rights-Environment- governance- Moral and ethical debates surrounding -Public
Relations - Building trust with stakeholders.
Corporate Ethics and Business Etiquette- Integrity in communication-Harmful practices
and communication breakdown- Teaching how to deal with tough clients through soft
skills. Body language- Grooming- Introducing oneself- Use of polite language- Avoiding
grapevine and card pushing – Etiquette in e-mail, mobile and telephone.
References:
1. Corporate Communication. Paul Argenti.2012.
2. Essentials of Corporate Communication: Implementing Practices for Effective
Reputation Management. Cees B.M. Van Riel and Charles J Frombrun.
Routledge.2007.
3. Corporate Communications: Theory and Practice. Joep Cornelissen. SAGE. 2004.
4. Fundamentals of Corporate Communications. Richard Dolphin and
David Reed.Routledge.2009
5. Lesikar's Basic Business Communication - 7th Edition Authors: Raymond V. Lesikar,
John
D. Pettit, Marie E. Flatley Publisher: Irwin. 1996.
6. Developing Communication Skills -Author(s)Krishna Mohan, Meera Banerji
Publisher: Macmillan Publishers India, 2nd edition 2009.
7. Business Correspondence and Report Writing – Author : R.C. Sharma & Krishna
Mohan – 3rd Edition. Publisher: Tata McGraw-Hill. – 2008
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