9/8/13 92% of Egyptian consumers eat what their friends recommend ‑ Egypt Business Directory: News
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Egypt Business Directory | 26.05.2013 Like 43
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92% of Egyptian consumers eat
what their friends recommend TopDownloads
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> Egypt's 16 Richest Men
> Doing business in Egypt tax guide
When talking about consumer behavior concerning food and
> The Cost of the Arab Spring
beverages, Egyptians heavily rely on the recommendations of their
loved ones. > Doing Business in a Transparent World 2012
> The Egyptian Economy Prospects
Management consulting firm McKinsey & Company released a report last year entitled > Islamic Finance
“Winning the $30 trillion Decathlon – Going for Gold in Emerging Markets”.
The report revealed that 92% of purchase decisions of Egypt’s consumers are Latest News
influenced by recommendations from friends and family members before purchasing
food and beverages. This is also particularly interesting in relation to the fact that Net foreign reserves surge to $18.91bn
Egyptians spend 41% of their household income on food alone, followed by housing Egyptian attitudes in the PostTamarrud, Post
and education (each 11%), according to Credit Suisse Emerging Consumer Survey Morsi era
2011.
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Alexform is the leading manufacturer of cold
rolled steel profiles, offering both quality
products and reliable service to its customers.
Source: McKinsey & Company
71% of the Chinese are influenced by recommendations before purchasing food and
beverages, followed by Nigeria at 49%.
The CocaCola Bottling Company of Egypt
Such behavior is common in emerging markets, the McKinsey report stated, as (TCCBCE) produces and sells CocaCola flagship
developed markets reveal a different trend. In the United States the statistics brands nationwide.
measured about 40%, and the United Kingdom is at 29%.
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9/8/13 92% of Egyptian consumers eat what their friends recommend ‑ Egypt Business Directory: News
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