Muhammed Usama
Senior Product Manager
[email protected] +966537343007 Riyadh, Saudi Arabia LinkedIn
PROFILE
Senior Product Manager with a background in FMCG e-commerce and technical leadership. I specialize in
driving innovation and leading cross-functional teams to deliver products that meet both business goals and
customer needs. With expertise in product strategy, scaling solutions, and technical integrations, I have
consistently delivered measurable growth, including 3x increases in order volume and 50% reductions in
cancellation rates. My journey from civil engineering to product management reflects my adaptability and
strong problem-solving skills, allowing me to thrive in fast-paced industries.
PROFESSIONAL EXPERIENCE
Senior Product Manager 01/2023 – present
Robusta Studios Riyadh, Saudi Arabia
Led the development and optimization of FMCG e-commerce platforms,
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delivering 3x order volume growth for major clients.
Managed cross-functional teams to execute technical roadmaps and deliver user-
•
centric features, driving operational improvements.
Implemented strategic product changes that resulted in a 50% reduction in
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cancellation rates for key accounts like El Othaim.
Mentored junior team members and facilitated professional development through
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regular one-on-one meetings.
Defined long-term product vision and aligned stakeholders, ensuring successful
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product launches.
Product Manager 04/2021 – 01/2023
Robusta Studios Cairo, Egypt
Defined and communicated the product roadmap for FMCG e-commerce
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platforms, aligning with business goals and user needs.
Collaborated with engineering and data teams to deliver features that improved
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user experience and platform performance.
Utilized Agile methodologies (Scrum) to manage backlogs and deliver key features
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on time.
Gathered product requirements, translating them into clear user stories and
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acceptance criteria.
Backend Engineer 12/2020 – 04/2021
Robusta Studios Cairo, Egypt
Designed and implemented backend features using Ruby on Rails and
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ElasticSearch.
Fixed critical bugs in both backend and frontend systems to improve platform
•
stability.
Integrated third-party APIs, enhancing platform capabilities and scalability.
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Backend Engineer 01/2020 – 05/2020
Eden EMA Cairo, Egypt
Fixed backend (Rails) and frontend (Angular) bugs, ensuring smooth platform
•
performance.
Designed and implemented new features that optimized the user experience.
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Integrated ElasticSearch to improve platform search functionality.
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Collaborated with cross-functional teams to deliver high-quality code.
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PROJECTS
Al Othaim
(FMCG - Saudi Arabia)
• Reduced the cancellation rate by 50% and tripled (3x) the number of orders through strategic platform
optimizations.
• Led platform enhancements to streamline the customer journey and improve user experience, significantly
increasing customer satisfaction.
• Integrated data-driven features that optimized inventory and delivery processes, driving business growth.
Sanad
(FMCG Wholesale)
• Delivered a mega release of 20+ features for the customer app, improving performance and usability, leading
to a 15% increase in operational efficiency.
• Developed supply chain tools for collectors, loaders, and pickers, optimizing processes and reducing costs
across the platform.
• Successfully launched the customer app and supply chain tools, driving significant revenue growth.
Seoudi Supermarkets
(FMCG B2C)
• Increased order creation and retention rates, contributing to a 25% boost in customer retention.
• Introduced new fulfillment processes that reduced delivery times and improved customer satisfaction.
• Developed features that enhanced customer experience, including improved search and personalization.
Spinney’s
(FMCG)
• Managed the end-to-end digital transformation, leading to a 10% increase in customer engagement.
• Delivered new platform features that aligned with business objectives, driving more frequent repeat
purchases.
• Implemented advanced analytics to track user behavior and improve conversion rates.
Cilantro
(B2C)
• Developed the Cilantro App from 0 to 1, creating a seamless, user-friendly experience that increased
customer adoption by 20%.
• Enhanced app retention rates through improved navigation and performance features.
• Ensured smooth integration with third-party services, expanding app functionality and user satisfaction.
CERTIFICATES
Google Analytics For Beginners Advanced Google Analytics - Product Design, Prototyping,
- Google Analytics Academy. Google Analytics Academy. and Testing - University
System of Maryland.
Achieving Product-Market Fit-
University System of
Maryland.
EDUCATION
Bachelor's degree, Civil Engineering
Faculty of Engineering, International Academy for Engineering
