Purposive Communication

COURSE DESCRIPTION
Purposive Communication is about writing, speaking, and presenting to different audience and
for various purposes (CMO 20 s 2013)

Purposive Communication is a three unit course that develops students communicative

competence and their cultural and intercultural awareness through multimodal tasks that provide
them opportunities for communicating effectively and appropriately to a multicultural audience in
a local or global context. It equips students with tools for critical evaluation of a variety of texts
and focuses on the power of language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge skills, and insights that students gain from this
course may be used in their other academic endeavors, their chosen disciplines and their future
careers as they compose and produce relevant oral, written audio-visual and/or web-based
output for various purposes.

COURSE CONTENT

Communication process, principles and ethics

Communication and globalization

Local and global communication in multicultural settings

Varieties and registers of spoken and written language

Evaluating messages and/or images of different types of text reflecting different cultures

 What is the message?

 What the purpose of the message?

 How is the message conveyed by the text and/or author?

 Who is the target audience of the message?

 What other ways of presenting the message are there?

Communication and strategies using tools of technology

Communication for various purposes

1. To obtain, provide, and disseminate information

2. To persuade and argue

Communication For work purposes

Communication for academic purposes

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COURSE OUTPUT
As evidence of attaining the above learning outcomes, the students has to do and submit the
following:
 Major Exams
 Summative Assessment
 Group Research And Application
 Demonstration and Reporting
 Debate and Role Playing as specified in the assessment

GRADING SYSTEMS

Class Participation (quizzes, recitation, assignment)---------------40%

Major Examinations--------------------------------------------------------30%

Outcome-based projects--------------------------------------------------30%
100%

Submitted by: Riodelpa S.

Estrera
BSED English IIB
Submitted to: Ma’am Elvie
Doblas