Turn Your Computer Into a Money

Machine
Second Edition
by Avery Breyer
 Copyright © 2023 Avery Breyer Inc. All rights reserved
worldwide.
A note from the author:
Personally, I'd rather leave things to common sense, good
ethics, and everyone having a sense of personal responsibility
for their actions. And like any decent person should do,
obviously I do my best to provide accurate information at all
times. But the experts say it's better to put proper disclaimers in
place, so here goes...
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DISCLAIMER. This, and other books by Avery Breyer are
intended to provide only general information on freelancing,
personal finance, credit scores, building wealth, real estate,
lifestyle design, work from home opportunities, and other topics.
No investment, tax, legal, or insurance advice is intended or
given. Investment decisions are subject to certain risk factors that
may not be discussed completely, or at all, in this book. Your
Investment decisions and strategies should be determined solely
by you in the exercise of your own judgment based on your
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Neither the author, Avery Breyer Inc. nor publisher provide any
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on the subject matter covered. This book is not intended to
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 Hey, it's Avery here again, stepping in to interrupt this
legalese before you read on... So here's the deal. I wrote this
book because the tactics I discuss in it worked well for me and
helped me to earn extra cash. I think it's obvious for a variety of
reasons that I can't guarantee you any results—I don't even
know you. But that being said, this book was part of my efforts
to help other people who want to follow in my footsteps because
I'd love nothing more than for the tactics I discuss to be just as
effective for you as they have been for me. But I'm told that
earnings disclaimers are needed in today's world, so here goes...
The author has shared examples of her earnings in this book,
but makes no guarantee or promise that this is typical. Also,
because the author does not know you, your work ethic, your
existing skills, your willingness to learn, or other aspects of your
situation, she cannot tell you if you will experience the same level
of earnings. The author and Avery Breyer Inc. make no
assurance, representation or promise regarding future earnings or
income, or that you will make any specific amount of money, or
any money at all, or that you will not lose money. There is no
promise or guarantee that you may experience the same level of
earnings or income as the author or anyone mentioned in this
book. There is no assurance that any prior success or past results
regarding earnings or income may be an indication of your future
success or results. Operating a business on the Internet involves
unknown risks. You should make decisions based on
information provided in this book or on our websites with the
understanding that an Internet business may not be suitable for
you, and that you could experience significant losses or fail to
generate any earnings or income at all. You should undertake
your own due diligence regarding your evaluation of any
information, services and/or products presented in this book, and
this includes relying on qualified professional advisors to assist
you with your evaluation.
 Contents
Read This First
Introduction
How I Turned My Computer Into a Money Machine
6 Reasons Why You’ll Love This Method of Making a Buck
Insider's Lingo That You've Got to Understand
8 Secrets That You Need to Know to Succeed
My Cheat Sheet For Avoiding Common Pitfalls
7 Steps to Producing Flawless Work That Impresses the Hell Out
of Your Clients, and Keeps Them Coming Back for More!
How to Set Up Your Business Within a Week (Even if You're Not
a Techie!)
The Importance of Persistence
Final Odds and Ends
 Read This First
Just to say thank you for buying my book, I’d like to offer you FREE
access to the Money Machine Inner Circle. Just go to
AveryBreyer.com/MMIC to get it!
I think you'll find it insanely useful and you’ll get fast access to my
special collection of exclusive FREE bonuses:

Instant access to a list of the exact tools I use every day (most of which
are free to use), which will help you and your “Money Machine” get
better results (and THAT tends to lead to getting paid more!)
Instant access to a list of the exact services that I used to set up my
online business card (my website) quickly and easily, even though I’m
not a techie! This is the list I wish I’d had when I set up my first website
since it would have saved me a ton of research time—and now it’s
yours!
Instant access to a list of 81 ideas that will be extremely useful as you
set up your Money Machine—it’s a must-have for anyone who is new to
this business!
On day 4 of your membership, watch a free video interview and learn
how a regular guy can go from being a poker player (no kidding!) to
making FIVE-FIGURES a month with their money machine.
On day 5, you’ll learn valuable tips for success from an interview with
a woman who used her money machine to maintain her financial footing
through corporate restructuring and divorce.
On day 6, you’ll watch and learn from a free video interview with a
waiter who started up his money machine and went down the path of
opportunity to multiple SIX-figure years!
These interviews are a treasure trove of valuable tips and high level
intel that you can put into action immediately.
Last, but not least, if I ever come across any other info that I think will
be of use to you, your membership in the Inner Circle will allow me to
get it to you quickly and easily.

Ready?
Grab your spot at this link now: AveryBreyer.com/MMIC
 Introduction
“If you do what you’ve always done, then you’ll get what
you’ve always got.” Henry Ford

Could you use a little bit (or maybe a LOT) of extra cash each month?
And wouldn’t it be great to be able to earn that extra cash without having to
get another job? We all know what a mixed blessing an extra job can be,
what with the inconvenient hours and the potential for a boss who doesn’t
care about your need for work-life balance.
Imagine what it would be like to earn this extra cash on YOUR terms
and:

Work when you want, and where you want

Finally have the extra cash you need to afford a few luxuries in your
monthly budget
Take time off whenever you want, without having to beg for permission
from your boss and arrange for it weeks or months in advance
Double, triple, or quadruple your hourly wage once you learn to be
more efficient at your work, rather than having your boss reward you
with more work and zero extra pay

This book will teach you my method for doing all that and more.
The only point in making money is, you can tell some big shot where to
go.” Humphrey Bogart

What you’ll learn in this book

Stick with me and I’ll show you how someone with no prior experience
in this industry can:

Use the same process I did to turn my computer into a virtual money
machine, earning extra cash whenever I wanted using nothing more than
a computer and an internet connection
Earn hundreds of dollars per month working this business part-time
from home, even if you like to work in your pajamas! (I know it’s true,
 because I’ve done it!)
Scale this business to the point where you can earn thousands per month
and even replace a full-time income
Set up this business within a week, even if you’re not a techie
Get your first client fast, and many more after that!
Produce great work that impresses the hell out of your clients and keeps
them coming back for more
Avoid common pitfalls
Use AI (in an ethical manner!) to turbocharge your productivity and
even improve the quality of your writing

This book will show you exactly how I managed to make as much as $60
an hour for my time within a couple of months. (And I did this on a part-time
basis—I can only imagine how much faster I could have achieved that if I’d
put more time into it from the start!)

My story…
It all started when I joined an online community of people who were all
about learning how to earn a living from anywhere in the world, using
nothing but their laptops and the internet. That, my friend, is where I first
heard about the business model that I’m going to explain to you in this book.
Back when I first started using this business model, I was in a rented
villa in Bali Indonesia. I had just quit my job a few months prior so that my
family and I could travel the world for a few years. But I was no trust fund
baby so if I wanted to avoid having to turn around and go back home within a
few weeks or months, I needed to figure out how to earn a buck. The business
model you’re about to learn about is what got me started and to this day, I’m
so incredibly glad that I didn’t chicken out (because believe me, I was
tempted to! It was so far outside my comfort zone!). Anyhow, I gave it a try,
and it kicked off an entirely new way of earning a living for me that made
work so much more enjoyable!
It didn’t take long to figure out how to earn more money by being more
efficient and finding higher-quality clients, and before I knew it, I’d made
$60 an hour for my time! All this, despite the fact that I had no formal training
in this industry.
 I’ve refined and tweaked this method for maximum effectiveness—and
I’m ready to share it all with you.
This method will work from anywhere in the world—from Bali to
Boston—as long as you have a computer and a reliable internet connection.

How much money can you make?

The amount of money you make with this system depends on your work
ethic, determination, persistence, and willingness to learn and take action.
For example, some people are happy with earning an extra $500 a month,
working a few hours a week in their spare time.
Other people go on to replace their full-time income completely, and earn
a few thousand dollars per month with my methods.
How far you want to take this is completely up to you.
The amount of money that your “money machine” makes will depend on
your existing skills, and how much you’re willing to work. I’m sure I don’t
need to tell you that the whole “make money online with no effort” thing is a
myth, right? Everything requires effort, and this opportunity is no different.
And don’t worry—I’m not about to suggest that you start writing books,
become a blogger, build websites, start a Multi-Level Marketing business,
fill out a bunch of mind-numbing surveys, sell stuff on eBay, or start to harass
your friends by trying to sell things to them.
This is a much easier business model to get up and running, that can put
cash in your pocket a lot sooner than most of those other options, and has
little to no start-up costs.

Who should read this book

I’m 100% confident that my strategy can help you to earn some extra cash
too (and even replace your full-time income!) if you can answer “Yes” to the
following questions:

Do you have a desktop computer or laptop?

Do you have access to reliable, high-speed internet?
Are you 100% fluent in the English language?
Can you read? (Stupid question, I know… you’re reading this book,
after all. But the point of including this question is to show you just how
LOW the barrier to entry is in this industry!)
Can you string words together into an understandable sentence, in
writing?
Can you write and send an e-mail? (And if not, are you willing to
learn?)
Do you know how to use Google to find information on a topic?
Are you willing to put in the work to learn the process I’ll teach you in
this book, and practice until you’ve mastered it?
This book is NOT for you if…
If you’re the kind of person who wants to “get rich quick” without
working for it, then stop now and don’t waste your time reading this book. I
can’t teach you how to get rich quick with no work. The bottom line is that
while it’s possible to start making money quickly with this business model,
it’s not an overnight ticket to riches and wealth.
If you’re the kind of person who is impatient and gives up easily, then you
too, shouldn’t bother reading further. While some people will implement the
strategies outlined in this book and start making money within a week, for
others, it will take longer. To maximize your odds of succeeding at this,
you’ve got to be in it for the long haul.

Never give up
I say that a lot. But it’s because I believe it 100%.
I started seriously playing around with various ways to make money
online while working from home back in 2008. But success didn’t happen
overnight.
The thousands of dollars I’ve spent on books and training courses have
helped me to find the ways of earning extra cash that actually work for me.
And of course, I’ve also spent a lot of time and money learning about other
methods that, as it turned out, were not a good fit for me after all. But there
was no way of knowing that without jumping in and learning everything I
could about it first.
If I’d quit after the first thing I tried that didn’t work out, I wouldn’t be
where I am today. If you’d quit after the first thing you tried, you wouldn’t be
here either. (So kudos to you for not giving up!)
The point is, you’ve got to invest your time and money (as you did by
buying this book!), you can’t give up, and you’ve got to experiment if you
want to figure out a way of earning the cash you need to fund the lifestyle you
want.
The method I’m going to teach you in this book allowed me to earn
several hundred dollars in my first month, working extremely part-time
hours.
 By the end of two months, I was able to figure out how to earn as much as
$60 per hour by doing this.
Out of all the methods I’ve used in an attempt to earn a buck online, this
method led to the fastest results, and made the most money for my time.

My promise to you
I promise you I’m going to share with you everything that you need to
know to get this business up and running.
Like I said, it’ll take some work on your part to get this thing going, but
once you do, it’s like a money tap that you can turn on and off at will.
And if after reading through this book, you want some extra support with
putting the pieces together in a way that works for you, join my Money
Machine Inner Circle (it’s FREE!) and I’ll show you where to get it. Here’s
the link: AveryBreyer.com/MMIC
Don’t be the kind of person who is a dreamer of big dreams, but stops
short at taking action.
Be the kind of person who takes control, makes plans, and takes massive
action. That’s how you get onto the road to success.
The strategies you’ll learn in this book will show you how to turn your
computer into a money machine, just like I did. All you need to do to learn
how is keep reading.
 How I Turned My Computer Into a
Money Machine
“Making money is art and working is art and good business is
the best art.” Andy Warhol

Alright, let’s cut to the chase. You want to know how I turned my
computer into a money machine, and I’m going to tell you!
But before I dive into the meat of this, I want to tell you something: I
know the title of this book—and this chapter—may be considered too full of
hype by some of my readers. But the thing you’ve got to understand about me
is that back when I first wrote this book, being able to work from home was a
big dream of mine. The trouble was that I had zero options for doing that
within my profession. So, the ability to completely change my life and earn a
living remotely, from anywhere in the world truly gave me the feeling of
having turned my computer into a money machine. And as you can imagine, I
was over-the-moon excited by the realization that I could do this! It was the
start of a journey that allowed me to travel the world full-time with my
family for five wonderful years, and I continue to work remotely to this day.
Anyway, this chapter will give you the 10,000-foot view of how my
system works and what I hope for you if you follow in my virtual footsteps.
Basically, what I’m going to do is teach you how to earn money with a
very specific type of freelance writing that’s always in demand. And don’t
worry; this kind of writing isn’t particularly tricky to do once you know the
right formula to follow and how to find people who will pay you for doing it.
Now, at first glance, getting into freelance writing sounds intimidating…
especially if you’re not already a writer with a degree in journalism or
English literature. (And by the way, I don’t have a degree in anything related
to writing.)
But over and over again, I’ve been able to earn extra money using this
method. And in the year leading up to the publication of this updated edition,
my high school teenager was able to do it, too! In other words, there are
definitely clients looking for people to do this kind of work, so I’m 100%
confident that there’s plenty of opportunity to go around!
 Back when I first found out about this opportunity, I was floored when I
realized that I could easily earn anywhere from $20 to $60 an hour writing
simple articles in my spare time, even though I was new to this industry.
This was before I’d ever written a single book. This was back when I’d
never earned so much as a single dime writing for anyone else.

What kind of writing is this?

Don’t worry, I’m not suggesting something crazy like trying to write for
The New York Times.
Nope. The kind of writing I’m talking about is extremely low stress, no-
pressure kind of stuff.
The specific kind of writing jobs I’m going to teach you to get are SEO
Writing jobs. And after you get good at that, you can use your now finely-
tuned writing skills to branch out into other niches if you like.

SEO writing—what is that?

SEO is an acronym for Search Engine Optimization.
On the internet, Google is the king of search engines. According to
StatsCounter1
and figures obtained from comScore, Google is by far the most widely
used search engine in the entire world. It’s used countless times per day to
find information on an enormous range of topics.
And this is good news for you, the aspiring freelance writer.
Website owners need people to write search-engine-friendly, informative
content, written in a way that maximizes the chances it’ll be found by people
who use search engines like Google to find information.
And what you’re going to be doing is writing short articles (usually
around 500 words or so) for their websites. Generally, these will be small
business websites. You’ll find demand for writing in a wide variety of
niches, everything from pest removal to wedding supplies.
This, my friend, is SEO writing. The barrier to entry is low, plus most
people have never heard of it—these factors make it relatively easy for a
newcomer, with no experience, to break into the industry.
SEO writing may sound intimidating, not to mention trying to write with it
in mind.
 But don’t be intimidated. All it is, is writing about a topic from scratch
and ensuring that said content is packed full of useful, accurate information.
The client will tell you what they want the article to be about. All you have
to do is research the topic online and put together an article about it.
So what makes SEO writing different from writing regular articles? The
client will often give you a keyword or phrase (for example, “Get Rid of
Raccoons”) that you’ll have to sprinkle throughout the article.

AI and freelance writing

When I tell people about freelance SEO writing, non-writers often say
something like, “But isn’t AI replacing writers now?”
The answer is no.
Here’s the thing. AI writing tools of today are very impressive. But as
good as they are, there are a bunch of reasons why they aren’t ready to
replace human writers at this time. Here are the top three:

1. AIs hallucinate.
That means AIs sometimes generate content that doesn’t accurately reflect
reality. It’s kind of like the AI is ‘seeing’ or ‘imagining’ things that aren’t
there, which is analogous to a human hallucination. And unfortunately, when
AIs hallucinate, not only do they often seem very confident that it’s all true,
but the information is presented in a way that makes it seem totally plausible.
So, as you can imagine, it’s easy for a person to be fooled into thinking the AI
knows what it’s talking about, when it doesn’t really.
So, what does this mean for the world of freelance writing? Even in
situations where the AI can do a decent job of writing content for us, a human
still needs to be present to guide it and fact check it.
Businesses don’t want to damage their reputation by publishing
information that’s later shown to be false or misleading. So, businesses that
are familiar with the strengths and weaknesses of AI use it as a tool to help
them write better content faster; however, humans are still involved in the
writing process.
And businesses that are NOT currently familiar with the strengths and
weaknesses of AI will soon learn that they can’t outsource all of their writing
to it without human oversight.
2. AI-generated work can’t be copyrighted.
When companies publish SEO articles on their websites, they don’t want
other people copying it because Google penalizes duplicate content. So, it’s
important that these articles be eligible for copyright protection, which is a
big factor in deterring random people on the internet from stealing those
articles for use on their own websites. However, if companies allow AI to
write all of their content for them, it’s not currently eligible for copyright
protection in the United States. So, again, businesses looking for SEO content
are better off using human writers. Sure, those human writers can use AI to
assist them in writing the content, but they will still ensure there’s enough
human input to ensure their content is eligible for copyright protection.

3. AIs can’t reason well enough to replace humans.

If you use AIs long enough, it’s only a matter of time before it reasons in
a goofy way that makes you laugh out loud at the absurdity of it.
AI writing tools that are currently available to the general public are
known as Large Language Models. They work by predicting which word
comes next in a sentence. Sometimes this skill allows them to seemingly
reason quite well. But other times their lack of overall knowledge of the
world causes them to come to some very wrong conclusions. For example, a
popular AI that’s all the rage right now thought I could stack a teacup on top
of a basketball! That same AI thought I could grow a Fiddle Leaf Fig tree in a
basement office. (That bright-light-loving plant species can do okay in lower
light, but it will not survive the typical basement!)
When you’re writing an article, you often have to use some reasoning and
knowledge about the world to do a good job. For example, if YOU were
writing an SEO article for an interior decorator’s website about how to
decorate a basement office, you likely would have reasoned that since plants
grow outside in the light, they might not like it in the typical dark basement
office. If you’d been tempted to write about a particular species of plant, like
the Fiddle Leaf Fig, you’d have looked into it before putting it in your article
and found out that it generally prefers bright light, so you’d have ruled it out
for a basement office. But as you can see, the AI tools of today can’t compete
with you when it comes to your common sense knowledge of the world and
good instincts that tell you when you need to do some research.
 Anyway, now that you know the most important reasons why AI is not
ready to replace human writers, let’s move on to a topic everyone wants to
know about: money!

How I tripled my hourly earnings from $20 to $60

per hour with SEO writing
I’m sharing these numbers with you in the hopes that you’ll get as excited
as I am by the possibilities that await you with this kind of writing business.
But first, let me explain the reasons for the large swing in hourly wage…
When I was first getting started, I needed to get my feet wet and build my
confidence. So I’d write for anyone, at any price. I wanted to get a feel for
what would be expected of me, without the pressure of knowing they’d
agreed to pay me a large amount of money.
But even so, less than three weeks after starting this new venture, when I
found myself making $20 an hour as I worked in my pajamas on the couch, or
from the lounger beside the swimming pool, I figured this wasn’t half bad.
Especially since I had no prior experience in being a freelance writer.
And keep in mind the U.S. Federal Minimum Wage for most workers is
only $7.25 an hour, and has remained so since the first edition of this book
was published. Yet there I was, a newbie writer-for-hire, and I was making
almost triple that!

And if you don’t want to write so much…

When I’d been at this for five weeks or so, I was struck by the urge to
experiment. So I outsourced the writing to other freelancers. I was pleased to
see that I ended up making a decent profit for my time after paying my
writers.
Why not?! I was curious whether or not I could earn more money per
hour of my time this way.
What do I mean by outsourcing?
I hired other ghostwriters to do my writing for me—that way, all I had to
do before turning in an article to a client was to give it a quick proofread.
Depending on what you pay your writers, and how much time you need to
put into editing and proofreading their work, this can be a profitable way to
take a break from the bulk of the writing.
 And if you’re a slow writer, you may find that you make more money per
hour when outsourcing the writing (only leaving the final proofread for you to
do yourself), compared to writing every single word on your own.
For example, say you’re a slow typist and it takes you one hour to write a
$20 article.
What if you outsourced the writing to someone else who, because they
can bang out two articles per hour, is happy with $10 per article? You’d
pocket the $10 profit between what you’re paying them and what your client
is paying you.
If it takes you 15 minutes to check over each one of their completed
articles (proofreading, plagiarism check etc.), you’d be able to get through
four articles in an hour, increasing your effective hourly wage from $20 an
hour for doing it all yourself, to $40 an hour by outsourcing the writing.
And don’t worry, you don’t even have to hide the fact that you’re doing
this. In fact, honesty is the best policy, in my opinion. My writers were fully
aware that they were ghostwriting for my writing agency, and that their work
was being sent off to another client afterwards. And my clients knew that I
was outsourcing the writing—all they cared about was that the finished
product that I provided them with was good.
Feeling guilty about the thought of making more money per hour than your
writers?
Don’t. In addition to the fact that you’re spending time on proofreading
their work, you’re also saving your writers the time and effort of
communicating with the clients, and finding those clients in the first place—
that’s worth something.
Tip: Remember, if you sign up for the FREE Money Machine Inner
Circle (go to AveryBreyer.com/MMIC to get access now!), you’ll get access
to a free video interview with a guy who outsourced ALL of the writing and
made 5-figures a month doing it! You’ll learn a ton of valuable tips for
success that I haven’t seen anywhere else. If you’re interested in outsourcing,
it’s a MUST-WATCH!

Finding premium SEO writing clients

After those early successes I began looking for premium clients—the
ones who could afford to pay higher prices for my work. That’s when I hit
gold, reaching an earnings milestone of $60 per hour of my time.
 Sure, no-one is going to buy a private jet and fly off into the sunset with
that, but it’s a heck of a lot better than what the average second job will pay,
right?
The first time I managed to pull off $60 an hour was when I was asked to
write a batch of articles on a topic that I was very familiar with, and could
write them up without needing to do any research. I whipped up three articles
of 500 words apiece in an hour, and was paid $20 per article.
Now I’m a pretty quick typist (and you will be too, if you follow all of
the advice in this book!)—but even if you’re only half as quick as I am, in the
previous example you’d have ended up making $30 per hour of your time…
that’s still not half bad, and is more than FOUR times higher than the federal
minimum wage!
Later on, I decided to increase my rates and see if I could land some
clients at these new, higher rates. Lo and behold, I was able to pull off a rate
of $30 for 500 words now. Because I was getting paid better, I had to make
sure that these articles were better than the super cheap ones I’d started out
with in the beginning. So I spent a whopping 30 minutes per article now, and
again, made $60 per hour.
Now remember—these articles are NOT expected to be full of pizazz,
personality and pop! (If you can add that in, and still make it worth your time,
more power to you. I’m just pointing out that it’s not required for this level of
client.) You’re not writing for a high traffic website with high expectations,
such as the Huffington Post.
Nope, these articles are likely going to be for websites that you’ve never
heard of—websites owned by small business owners who don’t have the
time or desire to write content themselves, don’t have the budget for a high-
end writer, but need to fill out their website with a few articles here and
there. All that you’re being paid to do is to write a functional article that is
useful, written from scratch, and is free of errors (well, as free as humanly
possible, anyhow.)
However, once you gain more experience, and improve your writing
skills, you can go after significantly higher paying writing jobs.
But remember, the purpose of this book is to teach you how to get started
as a total newbie in freelance writing. Unless you’re already a very talented
writer, you’re better off working on improving your skills before you pursue
the higher-priced jobs. The last thing you want to do is jump into offering
premium writing services before you’ve improved your writing chops
enough, and end up disappointing your clients. This is why SEO writing is
the perfect way to earn money and improve your skills at the same time—
SEO writing clients will not expect the world from you, all they want is
decently-written articles that aren’t riddled with typos. No pressure stuff…
really!
Anyhow, I truly believe that you can learn to do all of this too. You’ve
just got to know how to start, what kind of writing jobs to pursue, and where
to find them. After that, the sky’s the limit.
It becomes kind of like a money tap, that you can turn on and off at will.
Need more money? Bang out a few articles and you’ve got it. Need a
break? You’re in charge, take one!

Can you really do this?

Assuming you’re a native English speaker (or fluent enough to pass as
one) who can read and write, you can do this.
For real.
If you’ve ever written an e-mail to a friend, it’s obvious you can write, so
that settles that.
You’re reading this book right now, so that settles THAT requirement
too.
And, well, the native English speaker requirement is something only you
know whether or not you meet.
What is a native English speaker? For the purposes of this kind of writing
work, it means someone who has used English as their primary means of
communication since early childhood. That experience gives you a really
good eye for the language and you’ll intuitively know if something “looks
right” on the page. Alternatively, if English is your second language, you’ll
have the best chance of getting SEO writing jobs if your English writing
skills are as good as those of a native speaker.
Sure, you’re not perfect, no one is—but using English extensively for so
many years gives you a leg up on the competition.
Those are the most important qualities to have right now—the rest can be
learned with a bit of time, practice, and the right instruction. You’ll get the
instruction you need here in this book. And the practice is up to you.

But wait, what if I suck at writing?

 Look, don’t worry about it. Odds are you only think you suck at writing
because back in your school days you weren’t the greatest at writing formal
essays and research reports.
But this kind of writing, SEO writing, is completely different. It’s much
less formal.
It’s the kind of stuff that even someone who royally sucked at writing
back in their school days can learn to master. I’ve seen all kinds of people
learn to write excellent content, even people who used to get C’s in English
Language Arts classes.
Writing is like a muscle: the more you use it, the stronger it gets.
So remember, just because you used to suck at writing doesn’t mean
you’re destined to stay that way. With the right instruction and practice,
you’re perfectly capable of becoming more than good enough to write SEO
content!

Will this still work in the 2020s?

Of course! Otherwise I wouldn’t be releasing the 2nd edition of this book!
But I’ll let the facts speak for themselves.
SEO writing has been around for almost as long as the internet has
existed, and isn’t going anywhere any time soon. Why? Because it’s the key
to getting content found in search engines like Google (and with currently
available technology, I don’t see that changing). I started using SEO writing
with the first website I ever built, back in 2008… because it works. Then I
started freelance SEO writing back in 2015 when I was in Bali. There was
demand for that skillset because clients know it’s very effective. And to this
day, there’s still a steady stream of potential clients looking for writers with
knowledge of SEO best practices (keep reading this book, and you’ll be one
of those writers!).
A massive advantage for SEO writers in the 2020s, that wasn’t available
back when I started in 2015, is the ability to use AIs to write better, faster.
They can help you brainstorm ideas, outline your articles, and so much more!
It’s like having a virtual writing assistant and supportive tutor at your
fingertips. But—and this is so important that it deserves being repeated—a
key thing to keep in mind is that AIs can hallucinate, saying things with
enormous confidence that simply aren’t true. So you MUST fact-check their
work. However, when used by a human writer who does their due diligence
and fact checks, they’re a wonderful tool.

Summing up
Now that you have a glimpse of how SEO writing can turn your computer
into a virtual money machine, it's important to address a common hurdle that
most people face—not knowing where to start. This lack of direction causes
them to quit, and go back to life as they were living it before.
This book will help ensure that you don’t fall into that trap.
Remember, there’s more than enough information in this book to get going
—even if you’re totally new to this industry.
But before we dive deep into the how-to stuff, I’m going to show you
some of the benefits you can experience from jumping into this line of work.
Why? Because having a clear idea of what you can gain from doing this will
make it much easier to maintain the motivation and focus you’ll need to
succeed.
 6 Reasons Why You’ll Love This
Method of Making a Buck
“I have ways of making money that you know nothing of.” John
D. Rockefeller

Now that you know you’re perfectly qualified for SEO writing, I want to
share with you some of the advantages of earning money in this manner. And
there are many. Here are six of the biggest reasons why people love this
business model.

1. There’s the potential for high earnings.

The beauty of this system is that it can allow you to earn an extremely
good hourly wage for your time. When I first started out, I averaged about
$20 per hour for my time. However, within a few months, I was averaging
around $35–$40 per hour, and sometimes hitting spikes of $60 per hour. A
year later, I was almost always making $50–$60 per hour of my time.
There are several reasons for the quick increase in hourly wage.
Your hourly wage is based largely on how quickly you can bang out an
article. If you’re getting paid $15 for a 500-word article, and it takes you one
hour to get it done, then you’ve made $15 per hour, working from home, in
your pajamas if you want to!
However, the more you do this, the faster you’ll get at researching,
writing, and editing your articles. After a while, you may find yourself
finishing a 500-word article in 20 minutes—do three of those in an hour and
BOOM! You just made $45 an hour.
(Don’t worry about your typing speed… none of us are born as speed-
typists after all. However, that can be fixed with a bit of time and effort. Join
the Money Machine Inner Circle (it’s FREE) at AveryBreyer.com/MMIC,
and I’ll provide you with a list of my favorite resources, including a free
online typing class that will teach you how to improve your typing in the
exact same way that I learned to type many years ago!)
But believe me, if you continue to improve your writing skills (and you
will, right?), you can do better than $15 per 500 word article.
 For example, one of my earliest clients offered $20 per 500 words (4
cents per word) to freshen up an article, $25 per 500 words (5 cents per
word) for a new SEO article, and as much as $40 per 500 words (8 cents per
word) for web copy.
There are a couple of main reasons why earnings tend to rise after you
improve your writing.
First of all, you’ll have more experience and feel more confident about
asking for higher prices.
Secondly, the more writing you do, the better your work will be, and that
alone will justify higher prices for your work. Soon, you could be getting
paid $20 for a 500-word article. And if you’re still able to bang out three of
those in an hour, you’ll make $60 per hour of your time.
And later still, you can find clients who will pay you $30 for a 500-word
article—that will allow you to spend a bit more time on each article, say 30
minutes, and still earn $60 an hour.
Days after I took the job for that client I mentioned above, another
opportunity came knocking, offering the $30 per 500 words that I just told
you about! And at this point, I’d been freelance SEO writing for only about 3
months!
And here’s another beginner example:
Just in the past year, my son was paid 80 bucks to reword an SEO article.
The client had a product for sale, and they knew freshly updated content on
their blog can help improve rankings in Google. So, the client provided my
son with the article and the keywords. My son reworded the entire thing, then
inserted the client’s desired keywords using the best practices you’re going
to learn about in this book. The client was happy with his work, left him a 5-
star review, and ended up being a repeat customer. How cool is that?!
Anyhow, the longer you do this, the better you’ll be at finding higher
paying clients.
At these rates, you can see how you wouldn’t need to write that many
articles per working day to end up making a few thousand dollars per
month. For example, if you make $30 per article, and write 5 of them per
day, 5 days a week, and it takes you only 30 minutes to finish each one,
that’s 2.5 hours of work per working day to bring home an extra $3000 per
month.
Say you don’t need $3000 per month—then work less. You could do 2
articles per day, 5 days per week, and bring home an extra $1200 per
month, working only an hour per working day.
Bring on as many clients as you need to reach your income goals.
Even if all you can do is write a single $30 article in an hour, you’ll be
making more than four times the federal minimum wage—that’s not half bad
at all if you ask me!

A Look into the Future

The longer you keep at this, the more likely it is that your writing will
improve to the point where you can branch out into higher paying work,
including writing for blogs that pay $50 or even over $100 or more per 500-
word post!
But don’t take my word for it. If you do a simple Google search for
“blogs that pay $100 an article,” you’ll see lots of options come up.
Another option is to use SEO writing to get paid while you level up your
writing ability, then move on to other more specialized types of content
creation. For example, look into combining your new writing skills with the
knowledge you gained through your previous profession to do something
new! Was there written content you’d come across in your previous
profession? And if so, who wrote it? Maybe one day YOU can be the one to
write that stuff!
The point is that once you really know what you’re doing, you can move
past the people who want nothing more than low-budget articles for the
search engines. You can start to pursue clients who have more sophisticated
needs. Often, they sell products that are expensive and quite complex. These
types of clients need to explain what they’re selling in a way that gets people
excited about it and itching to buy—they need writers who can provide
regular, informative blog posts that will help them to build their e-mail list,
establish them as an authority in their field, and attract new customers.
For clients like these, $100 per 500-word blog post is a pittance and they
won’t blink when you quote your rates.
Another option that opens up once you have more experience and your
writing becomes good enough, is to take a writing job at the company of your
choice (for an hourly rate) or start your own agency (and continue billing by
the word, or billing by the project). Granted, I really love getting paid per
word because it rewards me for efficiency. But at the same time, there’s also
a time and place for hourly rates.
 One thing to keep in mind about hourly rates is that sometimes it means
you get paid less per hour than what you’d make as a freelancer who’s
charging by the word. So why would you agree to take a lower rate? Maybe
the work they’re offering you is your dream project. Maybe they’re offering
you predictable, steady hours and you’re in the mood to take a break from the
hustle of juggling multiple clients. Or maybe the work will allow you to gain
experience doing something new that will be helpful to you later.
Ultimately, you should review opportunities as they come your way, and
make the choices that best align with your preferences, goals, and financial
needs.
Obviously higher-end clients aren’t something you’ll pursue from the
start if you’re brand new to writing and still need to improve your skills. But
I want you to know what’s out there so you can start thinking about where you
might be able to take your writing business over the long-term.
Also, this higher paying work can be more fun to do, and you’ll be less
rushed when producing content.

2. Most people have never heard of SEO writing,

so there’s less competition.
I bet that if you ask your circle of friends if they’ve ever heard of SEO
writing, they’ll give you a quick “Nope!”
The fact that there’s an extremely high demand for SEO writers, most
freelance writers are unfamiliar with the ins and outs of SEO, and the
average person doesn’t know that this specific kind of work even exists,
means there is not that much REAL competition for work.
What is REAL competition? The people who actually know what they’re
doing.
And believe me, if you talk to a few people who have tried to hire SEO
writers, you’ll hear again and again that most of the people they’ve hired
didn’t work out because they weren’t very good at it.
You’re going to be different though.
You’re reading this book and learning what you need to know to be one
of the few who does indeed know what they’re doing.
This makes getting your foot in the door so much easier.
And don’t worry if you’re not familiar with SEO now. This book will
give you an overview of what makes SEO writing different from regular
freelance writing—no worries, it’s not complicated—which will give you
the edge you need.

3. The demand for writers is expected to remain

steady.
According to the United States Department of Labor2, the demand for
writers is projected to remain steady at least until 2031. So taking into
account the fact that there should continue to be writing jobs in future, and the
fact that SEO writing isn’t on most people’s radar, you have good odds of
finding work (especially if you follow my system).
I know that my system works in today’s market. As I write this now in
August 2023, Upwork is full of writing jobs that are perfect for new SEO
writers. My teenage son was even able to get SEO writing jobs on Fiverr,
and made a few hundred bucks during his 2 month summer break from
school!
IMPORTANT: Fiverr isn’t my first choice for anyone. However, because
my son was under the age of 18 when he tried freelancing, and the other
freelancing sites require you to be 18 years of age or older, Fiverr was his
only option for freelancing independently. So, he gave it a whirl!
Anyway, the point is that I continually watch the freelance SEO writing
market to remain up to date on what’s going on right now, because there’s no
way I was going to publish this updated edition without being 100% certain
that there’s still plenty of work available TODAY.
And in case you’re wondering…
When I started freelancing, I was doing all of my freelance work under
another business name that has nothing to do with “author Avery Breyer.”
So it’s not as though I was able to convince clients to hire me by saying
“I’m best-selling author Avery Breyer.” As far as my clients were concerned,
I was just another random freelancer… just like you’re going to be!

4. You can set your own hours, and work wherever

you like.
Wouldn’t it be fantastic to be able to work WHENever you want, and
WHEREever you want?
 SEO writing allows you to do that. My clients have been primarily
located in North America, and I’ve written articles for them anywhere from
typical North American suburbia to Bali. I’ve written my articles in coffee
shops like Starbucks, sitting by an infinity swimming pool in Malaysia, and
enjoying the ocean view in Hawaii. Other times my “office” for writing is
less interesting—sitting in my pajamas in bed.
The point is, you really can do this pretty much anywhere, as long as
you’ll have access to a computer and reliable wifi.
Your hours of work will be whatever suits you. If you like to get up bright
and early and finish your work early in the day, you can do that. If you’re a
parent who’s home with your kids all day, you can squeeze in an article here,
an article there… whenever you have a few minutes to spare. Or maybe
you’re a night owl, and you’d rather put off your work until the evening,
allowing you to do other things during daylight hours. When you choose to
work is completely up to you.

5. SEO writing is easy to learn.

As I’ve said before, it really is very easy to learn this industry, and I’ll
go over everything you need to know in order to get started in this book.
Even if you think your typing skills royally suck, and that’s holding you
back from trying this, you can learn to type for FREE online. Stick with your
online typing lessons for a while and you’ll be typing at a respectable speed
in no time… and be able to write articles faster, and make more money per
hour.
If you haven’t done so already, sign up for the Money Machine Inner
Circle at AveryBreyer.com/MMIC (it’s FREE!) and you’ll get access to a
FREE report that lists my recommended FREE typing tutorials, plus a list of
the exact tools that I use every day in my writing business. Why waste time
spinning your wheels trying to figure out what tools to use when you can have
it all laid out for you?

6. You don’t have to be good with technology.

Honestly, it’s ridiculously easy to master what you need to know in order
to get going. In its simplest form, all you need to get started is an e-mail
account, a computer or laptop, and internet access.
 If you want to get more sophisticated, you can set up a website to
advertise your services. Although it’s not absolutely necessary, I highly
recommend it. Don’t let inexperience discourage you from doing this either
—nowadays, it’s easy for even non-techies to set up a simple website. I’ll
discuss this topic a bit more later in the book.

Action step
If you’re a “hunt and peck” one- or two-fingered typist, then you need to
learn to type faster. And no, faster hunting and pecking won’t do. You need to
learn to type for real. You know, fingers on the keyboard, staring at your
computer screen not the keyboard.
Or maybe you can kind of type for real, but you’re really slow.
If either of the above two scenarios apply to you, I highly recommend that
you commit to practicing your typing skills for 15–30 minutes every day,
starting now.
Forgive me for repeating this again, but remember, if you sign up for the
Money Machine Inner Circle at AveryBreyer.com/MMIC (it’s free!), I’ll give
you instant access to a list of resources which includes a link to a website
that offers free typing lessons. Take advantage of this. You’ll be amazed at
how much you’ve improved after only a few weeks of practice.
The faster you type, the more money you’ll make per hour of your time.

Summing up
With the high potential for earnings, lack of major competition, ability to
work when and how you like, easy learning curve, and minimal technology
required, this is an attractive way to earn a buck. Now that you understand
some of the perks of getting into this business, it’s time to learn some of the
insider’s lingo that you’ll come across. The next chapter will go over that in
detail.
 Insider's Lingo That You've Got to
Understand
“I used to go away for weeks in a state of confusion.” Albert
Einstein

Every industry has its lingo… you know, that gobbledygook that only
those “in the know” understand.
If you want to become a successful freelance SEO writer, you need to
understand the insider’s lingo.
But don’t let that worry you.
After a quick read of this chapter, you’ll have a good understanding of it.
Plus, if you’ve spent any time surfing the internet, you’ve probably come
across some of these terms without even realizing it.
Ready? Here we go then!

The lingo
Here are a few important terms that you need to be familiar with. And it’s
okay if you don’t have them memorized after your first read. All you really
need is to have an idea of what they mean, and the ability to come back here
to refresh your memory at a later date if necessary.

The keyword phrase

The keyword phrase (often simply called the “keyword”), refers to the
word or combination of words that internet searchers use to find information
with the search engines. So you know how you have to enter some text into
Google when you do a search for information? Every time you do this,
you’ve used a keyword phrase.
Most of your clients will tell you what keyword phrase they want the
article to focus on, and if they don’t tell you, then be sure to ask them.
It’s rare to be asked to use a single word as your keyword phrase. This is
because single words are too difficult to rank highly for in the search results.
Instead, most small- to mid-sized companies in the know go after keyword
phrases that are several words long, since there is less competition for
rankings.
For example, an article about do-it-yourself home maintenance might be
targeting people who use search engines like Google to find information on
the search term, “DIY Home Maintenance.” If a client asked you to include
that keyword in the article, you’d simply make sure to include the phrase
“DIY Home Maintenance” (don’t include the quotes) in the article’s
headline, plus a few more times in the content of your article.
Often, clients will ask you to use a particular keyword phrase as the
anchor text (the definition is coming up!) for a link to another internet
webpage that you include in the article.

Links
Links are the (usually) underlined text in a webpage, eBook, or PDF, that
you click on to be taken to a particular webpage.

Anchor text
See this link to Google? The colored text that you click on to be taken to
another webpage is called the anchor text. So in this example, the link’s
anchor text is “this link”.
Whenever you use anchor text to link to a webpage from your article, be
sure that the anchor text is related to the topic of the webpage being linked to.
For example, if you’re writing an SEO article on the topic of rainbows,
and you use the anchor text “biggest rainbow ever seen,” then ensure that if a
reader clicks on that link, they will end up on a webpage that is about the
biggest rainbow ever seen. Do not use anchor text “biggest rainbow ever
seen” to link to a page about how to get a deal when buying a house—this
would lead to a bad reader experience for anyone who comes across your
article (because your link made them think it would take them to a page about
the biggest rainbow, not buying a house)… and your client will not be happy
either.
Popular writing software, such as Microsoft Word and OpenOffice, all
give you the ability to add what they call a “hyperlink” to your article. This
is the function you’ll use to add your anchor text and links within your
articles.
Meta tag
Sometimes a client will ask you to write a meta tag (a.k.a. "meta tag
description") to go with the article. The term "meta tag" may be intimidating,
but the meaning is simple, so don't worry. A meta tag is just a short blurb that
describes the content of the article. The search engines will use this meta tag
in search results to tell internet users what kind of information they'll find if
they click on the link to the article.
Your goal in writing the meta tag is to write it in such a way that it
accurately describes the content of the article, and is compelling enough that
internet searchers will want to click on it to read your article.
The optimal character count for a meta tag is no more than 150
characters, because that is the amount of text that is pretty much guaranteed to
show up in the search engine listings. If you must, you could go over a bit,
and push it to 160 characters.
Make sure that you include the target keyword in the meta tag, the closer
to the beginning of the meta tag description, the better.

An example
So, say you wrote an article for the keyword phrase "how to train your
dog", and the article was about how to teach your dog to play fetch in five
simple steps. The technique described in the article is really great because it
works within a week, even for really stubborn dogs who take a long time to
learn new tricks.
The meta tag might say, "Learn how to train your dog to play fetch within
a week. This simple 5-step process works for any dog, even if they’re
usually stubborn and hard to teach!"

Article spinning
This is worth mentioning because you may see it referred to in job
postings (i.e. job postings will say something like "no article spinning" or
"no spun articles!"). Needless to say, it's a good thing to tell clients that you
DON'T provide these kinds of articles! :)
Article spinning is the process of writing an article, then running it
through a software program that will spit out endless versions of the same
article. It can do this by substituting synonyms for the words you use,
changing the order of the sentences you wrote, and other tricks. Note, the
article spinners I’m referring to are very different from modern AI writing
tools like ChatGPT or Google’s Claude, which do a much better job of
rewording things.
Anyway, generally speaking, spun articles look, and read, like crap.
However, there was a time when "spun articles" were used to help rank a
website more highly in the search results. They worked because the search
engine algorithms weren't sophisticated enough to tell if an article was well-
written or not—so they'd consider a link from an article like that to be just as
good as a link from an article that was well written.

An example
So, say you were a dentist—I’ll call you John—who wanted to rank #1 in
Google for "dentist in Seattle".
Your SEO company would hire a writer to produce an article for the
keyword phrase "dentist in Seattle".
Then, either the writer or the SEO company would use article spinning
software to produce, say, 10 different versions of that article. These articles
would be posted all over the internet, and each of them would link back to
the dentist's main website. The dentist's website would now rank much
higher in Google for the keyword phrase "dentist in Seattle" because of all of
these articles about "dentist in Seattle" that link back to John's site. This
doesn't work anymore, which is why "spun articles" are NOT in demand.

Internet browser
An internet browser is the program that you use to view websites on the
internet. Common internet browsers include Chrome, Edge, Firefox, and
Safari.

URL
The only thing you need to know about this term is that a URL is the
website address that appears in your internet browser’s address bar. Here’s
an example of a URL: https://www.wikipedia.org.
Webpage
Whenever you surf the internet, you’re looking at a webpage in your
internet browser. The webpage may contain text, links, images, videos, and
other content.

Summing up
See? The lingo isn’t too bad. And remember, if a client ever asks you
about something you aren’t sure of, you can always Google it to find out
more. And if further clarification is needed for any lingo mentioned by your
client, don’t hesitate to send them an e-mail to ask questions.
If you’d like to know more about how one goes from being totally new to
this and using Google to find out what everything means, to becoming a pro
and making $100 an article (or more!), be sure to sign up for the Money
Machine Inner Circle (it’s free!). Within the first week of your free
membership, you’ll get access to an interview with a very successful
freelance SEO writer who shares her tips for doing just that.
In the next chapter we’re going to get into writing tips. Because you can’t
start building your SEO writing business unless you understand how to write
content that’s intended for internet users. But don’t worry—with a bit of
practice, you’ll see that it’s not very hard at all.
 8 Secrets That You Need to Know to
Succeed
You're about to learn the key tactics to writing effective SEO content.
And you may be surprised to find out that if you’re going to succeed at
earning money via SEO writing, you need to throw out almost everything you
learned about writing in high school or college.

“Life is really simple, but we insist on making it complicated.”

Confucius

Back then, you might have been told things such as “when writing a
paragraph, the first sentence should introduce the paragraph topic, the middle
sentences should discuss the topic introduced in the first sentence, and the
final sentence should sum up the entire paragraph.”
Yeah, well, that may have pleased your high school English teacher or
college professor, but it’ll put impatient internet searchers to sleep. And
that’ll cause you to lose clients.
Writing content for the internet is completely different—and I’m going to
show you the right way to do it. Here are the eight secrets of being successful
at writing a good SEO article.

1. Do not write long paragraphs

Remember those long flowing paragraphs that you were encouraged to
create for your school essays? Never again. Do not, for the love of Pete, do
that for your SEO articles.
Instead, aim to make most paragraphs contain no more than four
sentences.
See? The first paragraph I wrote in this section had two sentences, while
the second paragraph had only one sentence. That’s the style you ought to be
aiming for in everything you produce for your SEO writing clients.
Your goal should be to make your SEO articles as easy to read as
possible. And what’s easier to read? A few lines of text at a time? Or a
paragraph that goes on and on like this one will? Paragraphs that are long
tend to be skipped over, or readers give up on them part way through because
they get tired of the effort required to continue on. In fact, I’ll be shocked if
you’re still reading this paragraph right now. It’s just too long. Are you really
still here? If so, you’re one heck of a trouper! Anyhow, these articles are not
going to be read by your high school teacher or college professor, whose life
mission is to turn you into a good scholar. No, no, no. These articles are
going to be read by busy internet searchers who have a world of information
at their fingertips, accessible in seconds. If your article is boring and rambles
on and on and on, or if your article is difficult to read because of all the
super long paragraphs you’ve included, those internet searchers will hit the
back button on their web browser so fast that it’ll make your head spin. Then
they’ll go to some other website for their information—a website with
content that’s easier to read. And your client will not be pleased.
Note: For the four-sentence-per-paragraph recommendation, I said most
paragraphs. So it's not a firm rule like, "Thou shalt never exceed four
sentences per paragraph lest thee burst into flames along with thy computer."
Sometimes you have no choice but to go on and on a little bit—just don't
overdo it, ok?
Understood? Ok, onwards then.

2. Use sub-headlines to break up the text

According to a study3 by Jakob Nielsen, most people who search for
information online tend to just scan the articles that come up in search results,
rather than read every word.
I know.
That’s depressing to hear when you’ve just gone and written 500 words
of spectacularly useful information on your client’s topic.
But don’t despair.
Because one great way to draw fickle readers in is with magnetic sub-
headlines that pull them deeper into the text. And at the very least, if you do it
right, they’ll at least stick with the article to the end by skimming your sub-
headlines.
Expert tip: Remember those keywords we talked about back in the
lesson about Insider’s Lingo? If you really want to impress your client,
include the target keyword once in your headline, once in the first sentence of
your article, once in ONE of the middle sub-headlines, and once in the last
sub-headline. Obviously, if for some reason your client doesn’t want you to
do it, don’t. But most clients will love you for it!

3. Write short sentences

Most people find shorter sentences easier to understand and follow along
with. Combine that with the short attention span of most internet searchers,
and there’s a compelling case to be made for keeping it short and sweet.
Here’s an example of what not to do:
“Many people all over the entire world enjoy having a plentiful supply of
dogs, which happen to be magnificent and absolutely gorgeous creatures, as
pets because they are incredibly loyal, extremely cute, and stupendously fun
to have around.”
And here is what you should do instead:
“Many people all over the world enjoy having dogs as pets. These
magnificent creatures are loyal, very cute, and fun to have around.”
The second version is much easier to follow due to the shorter sentence
length. Yet it still includes the most important information that the writer tried
to incorporate in the first example. Try to emulate the shorter sentence length
of the second example when you write for SEO clients.
But, be sure to vary your sentence length too. Don't fall into the trap of
making ALL of your sentences so short that they all end up too similar in
terms of word count. Too many sentences in a row of similar length can
sound choppy and monotonous—they lack flow. And you should never, ever,
sacrifice flow for the sake of short sentences. It's all about balance, after all.

4. Eliminate unnecessary words

This helps to keep your writing short and punchy. It also makes your
writing easier for readers to follow.
For example, take a look at the following two sentences.
“It is commonly accepted as a fact that dogs are a man’s best friend in the
whole wide world.”
“Dogs are man’s best friend.”
The first sentence not only is full of awkward phrasing, but it contains a
bunch of extra words that don't provide any useful information. These are not
desirable traits for online content.
 The second sentence is much improved because I removed the extra
words that were cluttering up the original.
But. And there's always a but...
Be sure to pack your articles with enough useful information that most of
your sentences are long enough to flow (avoid sounding choppy). Because if
your article is full of too many five-word sentences, it'll sound like it was
either written by a robot, or a third grader… that’s not good.
Also, if you eliminate excess words from your sentences, you’ll have to
work harder to reach your minimum word counts. However, any extra work
to meet those word counts will pay off. Clients appreciate articles that aren’t
padded with unnecessary words, and that’ll lead to more repeat business
(i.e., less time spent on your part hustling to find new clients).

5. Make your meaning obvious—this is not the

time to be clever
Don’t use obscure references in an attempt to show how clever you are—
it’s going to backfire because most people will be too impatient to try and
figure out what you mean.
You see, the trick to writing effective online content is to make it easy for
readers to get through it quickly without having to think too hard.
Generally speaking, you should use simple words that pretty much anyone
will be familiar with. Here’s an example of the kind of choices you’ll face.
“Snow is ubiquitous in January.”
versus
“Snow is everywhere in January.”
If you have a choice between using the word “ubiquitous” or
“everywhere,” please choose everywhere. There are too many people who
won’t know what ubiquitous means, so there’s no benefit to using it.

6. Write in the active voice

Whenever possible, write in the active voice. This will make your
writing easier to understand and less boring. And let’s face it; submitting
boring articles to your client won’t make them happy, right?
Take a look at the following two phrases.
“Sarah ate the whole cake.” (Active voice)
 “The whole cake was eaten by Sarah.” (Passive voice)
Here’s another example.
“The boy loves clowns.” (Active voice)
“Clowns are loved by the boy.” (Passive voice)
Do you notice the differences between the active and passive voice in the
above examples?
You can read more about the active versus passive voice at the following
webpage (copy and paste it into your internet browser):
https://webapps.towson.edu/ows/activepass.aspx
Take some time and write out a few sentences in the active voice. Then,
write them out in the passive voice for comparison. Do you notice that the
sentences written in the active voice not only sound better, but are easier to
understand? Plus, they get the point across in fewer words, which is always a
good thing for content that’ll be read online.

7. Put your keyword in the right places

Ok, so what is considered the “right place” and “right frequency” for
keyword usage will vary from client to client. Some tend to be very
aggressive with keyword usage, and others are less so.
However, here are some rules of thumb you can follow for a typical 500-
word article.
I) Always include the keyword in the article’s headline.
II) Use the keyword in the first sentence of the article. But if you can’t do
that in a natural way, just work it in somewhere in the first paragraph instead.
III) Try to use the keyword in one of the middle sub-headlines of the
article. If you can’t do that in a natural way ask the client if you can put the
keyword in the text of a paragraph that’s near the middle of the article.
IV) Try to include the keyword in the last sub-headline of the article. If
you can’t do that in a natural way, ask the client if you can put the keyword in
the text of the last paragraph.
V) Always write down some synonyms for the keyword and sprinkle
those throughout the article in a natural way.
You’ll notice that I gave you a backup plan for rules III and IV (i.e. if you
can’t do ____, then try ____ instead). That’s because the exact way you use
the keywords isn’t as critical as it was many years ago, and many clients will
be okay with those backup plans.
 Anyway, as you can see, I usually use my target keyword four times per
500-word article. That works out to a keyword density of 0.8%.

Keyword density
Keyword density refers to how frequently a keyword is used in the
content. Keyword density used to be considered an important ranking factor
for the search engines, but nowadays search engines are much better at
figuring out which articles are best ranked on the first page of search results
by looking at the article as a whole.
But—and this is important—it’s still widely considered good practice to
use a target keyword phrase in certain key places like the article headline
and first paragraph because the strategic use of keywords still improves the
odds of ranking content for that keyword. And that, my friends, is why SEO
writing still exists.
Here’s how to calculate keyword density:
(# of times the keyword is used / # of words in the article) x 100
So, the keyword density that would result from my recommendation to
use a keyword phrase 4 times in a 500-word article can be calculated as
follows:
(4/500) x 100 = 0.8%
A keyword density of 0.8% is a safe frequency that’s unlikely to be
considered overuse. But you still need to make sure your keywords sound as
natural as possible within your content. If the keywords sound awkward and
weird, change the text until it sounds normal.
If you calculate your keyword density and see that it’s 2% or higher, I
recommend that you remove some of your keyword phrases. Often a keyword
density of 2% or more is going to sound weird, and the search engines may
perceive it as keyword stuffing (i.e. overusing the keyword).

Keyword density and clients

The keyword placement and frequency I explained to you above is what I
use with almost all of my SEO writing clients. Before I start working with a
new client, I tell them that’s how I usually use keywords, and ask if it's ok.
So far, all of them, with one exception, have been happy with this. The
exceptions are...
 1. I used to write for a guy who evidently learned SEO many, many years
ago and hasn't gotten the memo that things have evolved since then—he
wanted me to go ridiculously overboard in keyword usage.
2. I’ve written for a couple of web design firms—they sometimes gave
me assignments in which they don’t provide me with a keyword and don't
want me to even try to use them. (No problem there—it's easier to write an
article when I can forget about keywords altogether!) But for the assignments
where they DO want me to use keywords, you guessed it... they're fine with
my standard protocol that I've shown you above.

More keyword tips

Remember that it’s important for you to use the keyword in a way that
flows as naturally as possible. And although we do want to put keywords in
certain key places, hitting a precise keyword density isn’t important. So,
consider my keyword density guidelines to be a rough guide to get you
started when you’re a new SEO writer. You may end up using the keyword a
little less, and maybe you’ll use it a little more. That’s okay.

Keyword caution #1
Do NOT overuse the keyword. For example, it's easy to get carried away
and use the keyword much more than four times in a 500-600 word article.
But the search engines penalize over-optimized content and good SEO
agencies know it! If you overuse the keyword phrase in your article, you're
making extra work for your client because they'll have to fix it.
When you finish editing an article, make it a habit to do a final search for
your keyword to make sure that you used it appropriately. Use command-F on
a Mac, or control-F on a PC to find each use of the keyword in your article.
If you find that you've used the keyword phrase too often, substitute it
with a synonym or related phrase instead. You want to use keywords in such
a manner that the average reader won’t even notice that you’re doing it.

Keyword caution #2
Some people make the mistake of slightly modifying the keyword phrase.
So rather than use the exact keyword phrase as described above, they might
use a close substitute. For example, the keyword "get rid of raccoons" might
be changed to "getting rid of raccoons".
Generally speaking, if a client asks you to use a certain keyword phrase,
their intention is for you to use the EXACT phrase with no alterations. So, do
NOT use a substitute unless you’ve checked with your client and they’ve
given you the go ahead to change it. Even though Google is much more
flexible about keyword usage these days, there are still clients who want
their writers to use keywords with precision. So, if the client asks you to use
the search term "get rid of raccoons", be sure to use the exact phrase, “get rid
of raccoons".
Ditto for plural versus singular forms of a keyword phrase. Say the client
wants the keyword to be "chocolate cake”—don't make the mistake of using
the phrase "chocolate cakes" in the headline as a substitute unless the client
approves it.
The only times to use synonyms or related phrases is in addition to the
recommended placements described above, or if you’re directed to do so by
your client. So say you need to refer to the keyword phrase in one of the
paragraphs of your article, but you can't use the exact phrase because you'd
be over-using it if you did. THAT is when you use your closely related
phrase or synonym.
And as I said, this is all assuming that your client has approved my
recommended keyword usage that you read about earlier in this chapter.
Although my experience is that almost every client will be happy with this
arrangement, your client may want something different. The point is,
whatever keyword placement and frequency you agree to use for a client
needs to be adhered to or you risk being called out on it.

Final thoughts
When I first started SEO writing for clients, I was a bit more loosey
goosey with keyword usage—I’d sometimes put it in the sub-headline, other
times I'd skip that and put it in the paragraph instead (without asking the
client if they minded). Sometimes I'd use the keyword less often.
And guess what. I had SEO agency clients call me out on it and
specifically request it in the sub-headlines, as well as specifically ask me to
use the keyword more often. Since I started religiously using the keyword
phrase as described above (not including the exceptions I mentioned), not a
single client has complained.
Now if you look into SEO more, you'll see that there isn't any official
rule that says you MUST use the keyword x amount of times per 500-word
article. There isn't even a hard and fast rule that says that a keyword is
useless unless it's in the sub-headlines. In fact, there are many conflicting
recommendations out there.
But, my aim here is to provide you with a system that can be replicated
and will please most clients—hence my recommendation that you start with
what I recommend above.
Obviously you're free to experiment and see what clients say... but I can't
vouch for whether or not other tactics will please the majority of clients.

8. Pay attention to flow

Earlier I told you to avoid overly long sentences. But one of the potential
negative consequences of avoiding overly long sentences, unnecessary
words, and ridiculously long paragraphs, is that you may end up with writing
that lacks flow.
What is flow? It's that subjective quality that makes your writing sing—as
opposed to sounding like a robot spitting out a series of words that all sound
the same after a while. This is best illustrated with an example of what you
should, and shouldn't, do.

Example—headline and first paragraph (pretend

the text below is true)
How to Train a Dragon
Dragons are man's best friend. The first people to domesticate them
were the Spaniards. They did this in 1765.
Dragons can be helpful for guard duty. They can also be useful for
companionship, and cooking steak. This is how you train them to do those
things.
blah blah blah... info on how to train a dragon...
Ok... so we avoided unnecessary words and fluff, we used short
sentences, and the paragraphs are short and sweet.
 So what's wrong with it? It's choppy. We can fix this by combining some
of the sentences into longer ones, like this:
How to Train a Dragon
Ever since the Spanish first domesticated them in 1765, dragons have
been known as man's best friend. This is because they help us with many
things, such as guarding property, providing company, cooking steak, and
more. But to get them to do these things, you need to train them first! Here
are some simple tips to help you do just that.
blah blah blah... info on how to train a dragon...
If you read your article and find areas that sound overly choppy, try to
combine ideas into fewer sentences. Use transitions to connect ideas or show
contrast. (For example, "this is because", "but" etc.). And, make sure that the
ideas in one sentence lead naturally into those in the next one.

Bonus tip #1: write in the second person

If you don't know what I mean by that, no worries. After reading this
section, you'll know!

The second person

The safest bet for SEO articles is to write in the second person. This
means you'll write as if you're speaking directly to the reader, using "you",
and "your".
For example, "Here are 5 ways to make your yard the most attractive one
in the neighborhood!"

The first person

Sometimes, a client will request that you write in the first person also.
This means you could say "I", "me", "us", "my", "our", "ours", "we", etc.
For example, "I'll share my top tips and tricks for making your yard the
most attractive one in the neighborhood."
Here's another example: "Contact me today for a free consultation."

The third person

 Generally speaking, try to minimize the number of times that you write in
the third person (i.e. using "he/she", "him/her", "his/hers", "they", "them",
"their", "theirs", "one", "one's" etc.) In the vast majority of situations, writing
in the third person is unnecessary and easily avoided by re-wording what you
wrote. Here are a few examples that are written in the third person:
Example 1: "Here are 5 ways to make one's yard the most attractive one
in the neighborhood!"
Example 2: "Many people want to take better care of their teeth—the best
way to do that is to floss and brush them regularly."
Example 3: "When customers come into the store, they'll get top quality
service!"
Example 1 could be reworded to say, “Here are 5 ways to make your
yard the most attractive one in the neighborhood!”
Example 2 could be re-worded to say, "If you want to take better care of
your teeth, it's important to floss and brush them regularly." (You can't avoid
using the third person when referring to inanimate objects, like teeth, but you
CAN avoid using the third person for referring to humans! )
Example 3 could be reworded to say, "When you come into the store,
you'll get top quality service!"
More examples
Here are more examples of sentences written in the first, second, and
third person:

1. I recommend that you ask around to get a recommendation from

someone you trust. (first person)
2. You should ask around to get a recommendation from someone you trust.
(second person)
3. One should ask around to get a recommendation from someone one
trusts. (third person)

Remember, unless your client instructs you otherwise, you should choose
option B. Why? Because it makes the reader feel more like you're speaking
directly to them. And for some articles, if you write in the first person (for
example, using the word "I"), it may not be clear to the reader who "I" refers
to. Say your article goes on some generic website that has no "About" page,
and no article author name listed—if you were to write an article for such a
website using "I", readers would be confused since they have no idea who
you are.
Now take a look at these...

1. I think you should always plan carefully before you start building a
fence in your backyard.
2. You should always plan carefully before you start building a fence in
your backyard.

On a website where the identity of the author is unclear, option A would

confuse the reader because they don't know who "I" refers to. It would be
better to use option B where the only person mentioned is "you", the reader.

Bonus tip #2: do not, for the love of Pete, commit

plagiarism
In a nutshell, plagiarism refers to copying someone else’s work and not
giving them credit. It should be obvious not to do this, but if you do some
extra research about writing SEO articles online, you might come across
some shady characters who advocate this kind of nonsense.
Here are some examples of what NOT to do when writing SEO articles
for your clients:

Copying another article that you found on the internet word-for-word

Copying another article that you found on the internet, but changing the
order of the sentences to make it different
Copying another article that you found on the internet, but substituting
synonyms for a bunch of the words in an attempt to hide the fact that you
copied the other article

You can read more about plagiarism here (copy and paste the URL into
your internet browser to read it):
https://www.lib.sfu.ca/help/academic-integrity/plagiarism
If you copy someone else’s work, it’s plagiarism, plain and simple. Your
client will have tools to catch this sort of thing and it’ll be your quick ticket
out of business if you try it.
 Keep in mind that you don’t have to credit anyone for information that’s
common knowledge. For example, most people are aware that Michigan is
part of the United States, right? So if you were writing an article and
mentioned that Michigan is located in the United States, you don’t have to
give anyone else credit for that information, even if that information appears
in many other articles online or elsewhere.

Summing up
Now that you’re armed with some writing tips to make your work really
stand out from the competition, it’s time to learn about some of the more
common writing pitfalls, and how to avoid them.
In the next chapter, I’m going to share my cheat sheet for this—it will
help you to produce higher quality work that commands higher prices and
leads to more cash lining your pocket!
 My Cheat Sheet For Avoiding
Common Pitfalls
“No, we don’t cheat. And even if we did, I’d never tell you.”
Tommy Lasorda

There are tons of ways to screw up the written English language, and this
cheat sheet is your ticket to avoiding the errors most likely to be noticed by
your clients. Always write and proofread your work with the following
potential mistakes in mind.
And don’t worry if grammar wasn’t your strongest subject in school.
There are many ways of explaining the errors in this list, and for most of
them, I’ve been able to avoid using an overly technical grammarian
explanation and instead, have used simple, easy-to-remember explanations.

1. “Its” versus “it’s”

“It’s” should only be used if substituting the words “it is” would make
sense. If not, then “its” is the correct choice.
For example, “It’s a delicious cake” can also be written as “It is a
delicious cake”; therefore, you can use “it’s” if you want.
On the other hand, if you were writing “Its roof was in a horrible state,”
you should leave out the apostrophe since “It is roof was in a horrible state”
doesn’t make sense.

2. “Your” versus “you’re”

“You’re” should only be used if substituting the words “you are” would
make sense. If not, then “your” is the correct choice.
For example, “You’re right about the weather being beautiful” can also
be written as “You are right about the weather being beautiful.” So go ahead
and use either “you’re” or “you are.”
On the other hand, if you were writing “Your shirt is missing a button,”
changing it to “You are shirt is missing a button” makes zero sense; therefore,
you cannot substitute “you’re” for “your” and “You’re shirt is missing a
button” would be incorrect.

3. “To” versus “too” versus “two”

Let’s get started with the easiest of the three. “Two” should only be used
if you are referring to the number “2.”

“There are two apples left in the fridge.”

“Two couples will be joining us for dinner.”

“Too” should only be used if substituting “also” or “excessively” would

make sense. Examples of correct usage include the following:

“I want to read that book too.” (“I also want to read that book.”)
“There is too much salt in this salad.” (“There is excessive salt in this
salad.”)
“The wall color is too dark.” (“The wall color is excessively dark.”)

Pretty much every other situation requires the use of the word “to.” Here
are some examples (you’ll notice that for none of them would the number
“2,” or the words “also” or “excessively,” make sense):

“That shirt belongs to Pete.”

“I am going to the mall.”
“He went to the car dealership.”
“I want to draw.”
“He does not want to work.”
“Do you want to help?”

4. “There” versus “their” versus “they’re”

“They’re” should only be used if substituting “they are” would make
sense. Here are some examples of the correct use of “they’re”:

“They’re a great company to work for.”

“They’re a fun group of people to hang out with.”
 “Their” should only be used if you are trying to indicate possession of
some sort (and not the supernatural kind!) Here are some examples of the
correct use of “their”:

“I had a great time at their party.”

“Their home is gorgeous.”
“Did everyone bring their gloves?”
“Someone left their wallet here.”
“I like shopping at the corner store because their staff is very helpful.”

“There” is used when you’re referring to a location. The location can be

a physical place, or a place in a speech or action. Here are some examples of
the correct use of the word “there.”

“The ball is over there.”

“The mountains over there are gorgeous.”
“There you are! I’ve been looking for you!”
“She paused her monologue there until the laughter subsided.”

5. “There’s” versus “theirs”

“There’s” should only be used if the substitution of “there is” or “there
has” would make sense.
Here are some examples of the correct use of “there’s” as a substitute for
“there is”:

“There’s a huge funnel cloud forming in the north.”

“I don’t want to bungee jump because there’s a chance of getting hurt.”

And here’s an example of the correct use of “there’s” as a substitute for

“there has”:

“There’s been a lot of stress in the workplace lately.”

“Theirs” is a possessive pronoun. It’s used to replace the combination of

“their + noun.” A noun is a person, place, or thing. Sorry, couldn’t avoid a
grammarian explanation for that one. Hopefully with some examples, this one
will make sense.
 Example 1
“I saw that car in the driveway. Is it theirs?”
…could also be said like this:
“I saw that car in the driveway. Is it their car?” (car is a noun)
Example 2
“I have a decent guitar, but theirs is better.”
…could also be said like this:
“I have a decent guitar, but their guitar is better.” (guitar is a noun)

6. Missing apostrophes
Apostrophes are easy to miss when you’re racing to type up an article for
a client, and are on a tight deadline. When you’re proofreading your work,
pay particular attention to words that should have an apostrophe (for
example, contractions like shouldn’t, can’t, won’t, etc.) and add them in if
they’re missing.

7. Colon mistakes
There are only two things that you need to remember about using colons
within a sentence in your SEO articles.
First, whatever comes before the colon must be able to stand alone as a
complete sentence.
Second, whatever comes after the colon should either explain that first
sentence further, add to it in some way, or amplify it. The colon is a signal
that what comes next is directly related to that first sentence.
WRONG
“I will teach you to: write in a style compatible with the needs of the
SEO industry, find clients to write for, and earn decent rates for your work.”
Note that “I will teach you to” is not a complete sentence on its own,
therefore it’s not appropriate to put a colon after it.
CORRECT
“I will teach you how to do three things: write in a style compatible with
the needs of the SEO industry, find clients to write for, and earn decent rates
for your work.”
In this case, “I will teach you how to do three things” could be a
complete sentence on its own, and the content after the colon adds to that
sentence.
Please note that the above rules only apply for the use of a colon in your
sentences. There are also other uses for colons, which vary depending on
which style guide you follow, for things such as citing references.
Also, if you want to use a colon in a headline or sub-headline, the first
rule will not apply. For example, it would be perfectly acceptable to write
the following headlines or sub-headlines in an SEO article:

“Lions: The Scariest Mammal in the African Savannah”

“Social Media: 3 Ways to Make it Work for You”

8. “Then” versus “than”

Use "then" when discussing time. As in, "We had a Cub Scouts meeting,
and then we went out for ice cream.”
Use "than" for comparisons. “This party was more fun than the last one.”

9. Sentence fragments
We use sentence fragments (a.k.a. incomplete sentences) all the time in
conversation. They are even considered acceptable for occasional use in
personal blogs. We also tend to see them in sales copy and advertisements.
But when you're writing SEO articles for clients, it's generally best to
avoid them.
The reason for this is that if you use sentence fragments in your SEO
articles, most clients will call you on it and ask you to fix them because the
use of sentence fragments isn't considered to be grammatically correct.
Sentence fragment examples
Fragments are underlined, and the corrected version is in parentheses to
the right of it.
1. She pinched her brother. Which was not nice of her. (She pinched her
brother, which was not nice of her.)
2. I hate it. When I can't find a seat on the bus. (I hate it when I can't find
a seat on the bus.)
3. Thunderstorms are the worst because they scare me. Causing me to
jump at every sound. (Thunderstorms are the worst because they scare me,
causing me to jump at every sound.)
 4. You'll love this sweater. Because it's green. (You'll love this sweater
because it's green.)
Eventually you'll be able to go by feel, for lack of a better way to put it,
to figure out if a sentence is a complete one or a fragment. You'll read a
fragment out loud such as, "Because it's green." and sense that it's missing
something.
But if you're rusty, it might help you to read over some formal
explanations of the differences between complete sentences, and sentence
fragments. Here are some articles that will help (copy and paste the URLs
into your internet browser to check them out!):

https://www.niu.edu/writingtutorial/punctuation/sentence-
fragments.shtml
https://www.quickanddirtytips.com/articles/sentence-fragments/
https://owl.purdue.edu/owl/general_writing/mechanics/sentence_fragm
ents.html

Bonus tips
Here are a few more odds and ends (that your spell-checker won’t
catch!) to look for when you’re proofreading your work:

Using the wrong word (for example, writing “the” when you meant
“then” or “right” when you meant “write”)
Missing words (for example, you wrote “Brush your teeth day” instead
of “Brush your teeth every day”
Double words (for example, you wrote “You should discuss this with
with him” instead of “You should discuss this with him”

Also, make sure everything in your sentence is in a parallel form. I think

of this as making sure that everything matches, or using the same pattern of
words.

NOT SO GREAT: Being a good driver involves knowing how to focus,

to pay attention to your surroundings, and that you always obey the
traffic laws.
 BETTER: Being a good driver involves knowing how to focus, paying
attention to your surroundings, and obeying the traffic laws.

For an excellent discussion of how to write in parallel form, with lots of

examples, copy and paste the following URL into your internet browser:
https://owl.purdue.edu/owl/general_writing/mechanics/parallel_structure.ht
ml

More important issues to look out for

Clarity
Because you're the one writing the article, what you mean will be
obvious to you. But it's a good idea to look at your writing from the
perspective of someone who has no idea what you're talking about, in case
there are ways to interpret what you've said in a way that you didn't intend.
Example 1
"The small animal hospital opened for business yesterday."
Does this mean an animal hospital that’s small opened for business
yesterday? Or does it mean an animal hospital that treats small animals
opened yesterday? This can be fixed by saying, "The small-animal hospital
opened for business yesterday." The hyphen joins "small" and "animal"
together so that readers know for sure that this refers to a hospital for small
animals.
Example 2
“A tasty loaf of bread, you can't bake one, unless you use quality
ingredients.”
This sentence makes the reader wait too long to figure out what it's about.
They may read it and think, "A tasty loaf of bread, you can't bake one...
- wait, why?! Because there's no time? Because a worldwide ban went
into place that prohibits the baking of good bread? OMG—that's horrible!
... unless you use quality ingredients...
oooooooh. Now I see. So I need quality ingredients to bake a tasty loaf
of bread."
Now compare that to this version: "To bake a tasty loaf of bread you
need to use quality ingredients."
 That version of the sentence gets to the point in a much more direct way,
which lessens the odds of momentary confusion for the reader. Starting with
"To bake a tasty loaf of bread..." makes it obvious that what comes next is
going to tell you just that. The reader isn't likely to stop and get stuck on that
phrase trying to figure out what it means, like they are when reading "A tasty
loaf of bread, you can't bake one..."

Repetition
Go through your articles and look for words that are repeated too often.
When you find situations like that, try to reword things a bit to avoid it. Your
writing will be more interesting to read if there’s variety in your word
choice.
Here’s an example of what to avoid: "Raccoons are nocturnal creatures
that can be very hard to get rid of, particularly if there are a lot of things
attracting them to your property. Raccoons are attracted to unsecured trash
containing food waste... blah blah."
The word "raccoons", and a form of the word "attract", were used 2
sentences in a row. This can be re-worded to fix that, as follows:
"Raccoons are nocturnal creatures that can be very hard to get rid of,
particularly if there are a lot of things drawing them to your property. They
are attracted to unsecured trash containing food waste... blah blah."
You can use the thesaurus on a site like https://www.merriam-
webster.com to get ideas for words that can be substituted for the ones you're
trying to get rid of. But be careful when you choose your alternates—
sometimes the suggested words in the thesaurus have slightly different
meanings from the word you need to get rid of. And if you're not careful, the
result of such a substitution is a sentence that no longer makes sense.
Finally, keep in mind that you may have to tolerate some repetition if
fixing it would cause even worse problems, such as the following:

changing the meaning of what you're saying to something you don't want
reducing clarity, so that the reader no longer understands what you
meant to say

Example
“Their flowers smell so good!”
 Let's pretend that you used the word “good” two other times already in
the preceding sentences, so you wanted to get rid of it in this one. You go to
https://www.merriam-webster.com and see that the word “expert” is
suggested as a substitute.
“Their flowers smell so expert!”
This obviously doesn't work because although the repetition issue may be
fixed, the sentence no longer makes sense… it almost sounds like you’re
trying to say the flowers are somehow skillful at smelling things.
Now I know that's such an obvious mistake that you won't fall for it. But
it's not always going to be so easy. One lesson to be learned from this is to
never use a word unless you're 100% sure of the meaning. When in doubt,
use an online dictionary to double check it.
Also, take care not to repeat information within your SEO articles. This
is best illustrated via an example.
Say you're writing an article titled "How to Bake a Blueberry Pie". And
you divide your article into several subsections as follows:

shopping for ingredients

making the crust
making the fruit filling
rolling out the dough
baking.

Under “shopping for ingredients" one of the sentences you include is,
"For best results and great flavor, it's very important to use only high quality,
fresh ingredients." Then under "Making the fruit filling" you say, "Ensure that
you're using fresh blueberries because those are the tastiest ones." There's no
need to repeat the advice about fresh equating to best flavor twice. Get rid of
the duplication, lest it be interpreted by your client as padding the word
count with fluff. The only exception to the "no repetition rule" is in the
concluding paragraph of your article where you have no choice but to repeat
some of the key ideas previously presented in order to sum everything up.

Contractions
Most of the time, you should be using contractions in your SEO writing
since they sound more conversational. When you don't use them, it can make
your writing sound stiff and formal.
For example, instead of saying "it is", say "it's". Instead of saying "you
are", say "you're".

Sub-headline tips and things to watch out for

1. Ensure that your sub-headlines makes sense in
relation to the headline
Remember that most internet readers skim articles, rather than read every
word. Because of this, it's always a good idea to ensure that your content
will make sense even if all they do is give it a quick look. You can do this by
ensuring that if all your reader did was read your headline and sub-headlines,
they'd have a good idea of what the article was about.
You should also be careful not to make sub-headlines that appear to have
nothing to do with the headline.
Example
Say you're writing an article titled, "3 Tips to Get Rid of Raccoons". The
sub-headlines should list the 3 ways you can get rid of raccoons, followed by
a concluding sub-headline that comes before the final paragraph to wrap up
the article.
So you could do something like this:

Headline: 3 Tips to Get Rid of Raccoons

⁃ 2-4 sentence intro, with keyword in first sentence.
⁃ Sub-headline: Remove their access to food sources
⁃ Paragraph, blah blah...
⁃ Sub-headline: Set traps to get rid of raccoons
⁃ Paragraph, blah blah...
⁃ Sub-headline: Block off access points to your home, shed, and
garage
⁃ Paragraph, blah blah...
⁃ Concluding Sub-headline: It's easy to get rid of raccoons once you
know what to do
⁃ 2-4 sentences to sum things up.

What I would not do is this:

 Headline: 3 Tips to Get Rid of Raccoons
⁃ 2-4 sentence intro, with keyword in first sentence.
⁃ Sub-headline: Raccoons can help with seed dispersal
⁃ Paragraph, blah blah...
⁃ Sub-headline: Set traps to get rid of raccoons.
⁃ Paragraph, blah blah...
⁃ Sub-headline: Block off access points to your home, shed, and
garage.
⁃ Paragraph, blah blah...
⁃ Concluding sub-headline: It's easy to get rid of raccoons once you
know what to do
⁃ 2-4 sentences to sum things up.

Do you see the problem with the first sub-headline? It's not a tip for
getting rid of raccoons, which is what the headline promises.
Example
Here’s another example—this time, all I'm going to list is the main
headline, followed by the sub-headlines.
This would be fine to do:

3 Ways to Get the Most Out of Credit Card Reward Mile Bonuses
⁃ Make sure the cost of obtaining the reward mile bonuses is less than
2 cents per mile
⁃ Use the miles for long-haul business class tickets
⁃ Book reward flights 330 days in advance for the best selection
Start saving up for reward mile bonuses today

The headline clearly tells the reader what they'll learn from the article.
Each sub-headline shows that the section beneath it will explain more about
one of the three ways to get the most out of credit card reward mile bonuses,
and the final sub-headline leads into the concluding paragraph.
What I would not do is this:

3 Ways to Get the Most Out of Credit Card Reward Mile Bonuses
⁃ Credit cards often have sky-high interest rates
⁃ Use the miles for long-haul business class tickets
⁃ Many people dislike American Express reward mile bonuses
 Start saving up for reward mile bonuses today

If all the reader did was skim those sub-headlines, they wouldn't have
found out the three ways to get the most out of credit card reward mile
bonuses that the headline promised. Furthermore, two of the sub-headlines
have nothing to do with the headline (i.e. "Credit cards often have sky-high
interest rates" and "Many people dislike American Express reward mile
bonuses").
Always keep your articles highly focused on providing the info promised
in the headline. Granted, if you were writing a 2000-word masterpiece on
this topic, you'd have a bit more wiggle room to use some of your word count
for background info that's related to the topic. But 99.9% of the time, for a
500-word article, you can fill it with information directly related to the
promise made in the headline.

2. Ensure that whatever you write about in the

paragraph beneath the sub-headline is directly
related to the sub-headline
If your sub-headline says "Raccoons are a common pest in the United
States", do not use the entire paragraph to discuss raccoons in Canada. Stick
to the topic that your sub-headline promised.
If your sub-headline says "Rainbow prints on tuxedos are all the rage",
don't write about how elegant a traditional black tuxedo is in the paragraph
beneath it. Stick to the topic that your sub-headline promised.

3. Make sure that your sub-headlines have

consistent capitalization
There are many different ways to capitalize your sub-headlines. Here are
the two most popular options, followed by a third option that's not as
commonly used:
i) Title case
The rules for this are complicated and, unless you're a grammar expert,
will probably make your head spin. Additionally, the rules will vary
depending on which style guide you're following.
 One option for sorting this out is to choose a widely accepted guide, such
as the Chicago Manual of Style, and do what they say—because if you do
that, at least you can't be convicted of a capitalization crime in the court of
grammar and proper writing. But, you'll have to be willing to learn enough
formal grammar to understand the meaning of advice that requires you to
know what prepositions, infinitives, and adverbs are, for example.
Truth be told, the mere mention of the words "prepositions" and
"infinitives" makes my brain hurt, and despite the risk of this getting out to the
grammar/style police, I'm about to admit to my crimes...
Here goes...
Actually, before I do that, I'd like to say that if by some chance you're a
member of the Grammar and Style Police, you should skip ahead to the next
main section called "ii) Sentence Case". :)
Ok... so here’s the system I used to use for headline capitalization:

try to capitalize the first letter of the main words in the sub-headline
always capitalize the first and last words in the sub-headline
generally, I did NOT capitalize any 1–2 letter words
for 3-letter words, I made it up as I went along and did what "looked
right" to me

It's totally subjective, I know. But I said I was going to confess my

crimes, right? Luckily, this strategy looked good enough to make clients
happy and was easy to remember. I'm sure you'll find inconsistencies in my
work—I’m not perfect by any means—but for whatever it's worth, that's the
strategy I used when I was starting out.
But now I have a much easier solution for you. Are you ready?
Just Google “title capitalization tool” and use one of the many websites
that’ll show up. All you have to do is paste your title into their little
formatting box, select the style guide rules you want them to follow (I usually
choose the Chicago Manual of Style), and it’ll show you exactly which
words ought to be capitalized. If something changes by the time you read this
and such tools are not showing up in Google search, please reach out to me
via my website AveryBreyer.com, and let me know, so I can try to find an
alternative!
ii) Sentence case
 Writing your sub-headline in sentence case means that you write it out
exactly as you'd write a regular sentence. So the first letter of the first word
would be capitalized, and so would proper nouns.
I've switched over to this style for my SEO writing clients. What I like
about using sentence case is that it's blissfully easy to remember what to do
compared to mastering the official rules of using title case. (Of course, you'll
almost always be expected to use title case for your main headline of your
articles... so you can't completely avoid it... sorry!)
iii) Capitalize every single word
This option is really easy to understand—you simply capitalize the first
letter of every single word in the sub-headline. But it's also less common
than the previous two options, so I've never used it, assuming that because
fewer clients will be familiar with it, they're more likely to think I made a
mistake by capitalizing every single word.

4. Make sure that your sub-headlines are similar in

style
Ok, so what do I mean by that? I can explain it best by example. Let's
play a game of "which one of these things does not belong".
Example
Headline: 5 Tips for Painting Your Walls
Keyword: painting your walls
And here is my list of sub-headlines...
1. Buy fresh paint
2. Painting is more fun if you play your favorite music and get the
help of your friends, especially on a Saturday night
3. Stir the paint before you use it
4. Tape off baseboards and trim
5. Apply 2 coats when painting your walls
If you follow these tips for painting your walls, you'll have fun and get
professional results

I'm sure you'll agree that the second sub-headline doesn't fit with the rest.
For starters, the rest of them start with a verb that doesn't end in "ing".
Additionally, the rest of the headlines are short and punchy, while the second
one meanders on and on. Whenever possible, try to make your sub-headlines
match up in terms of format and style.
The exception to my concerns about style are for the last sub-headline—
it's generally used to lead into a summary for the entire article, so doesn't
grate on the average reader as much if it doesn't quite match up with the style
of the rest. Additionally, since the final sub-headline wasn't part of the list of
five tips, it didn't need to be numbered.
Here's one way to fix the above example:

5 Tips for Painting Your Walls

1. Buy fresh paint
2. Put on some music and make it fun
3. Stir the paint before you use it
4. Tape off baseboards and trim
5. Apply 2 coats when painting your walls
If you follow these tips for painting your walls, you'll have fun and get
professional results

The above rules are for a 500-word article. If you ever find yourself
writing much longer content like a 2000- or 3000-word article, then most
people don’t worry so much about making the style of all the sub-headlines
match. But for a short 500-word article, I do suggest you try to keep the sub-
headlines in a similar style. And of course, once you get more experience as
a writer, you’ll be able to break the rules with more confidence because
you’ll have a better sense of when it looks okay to do it, and when it doesn’t.

Summing up
Now that you know HOW to write good online content and avoid some of
the more common pitfalls, you need to know how to turn your first draft into
something that’s free of errors (or pretty darned close!) Because the fastest
way to lose a good client is to provide them with articles full of careless
errors in spelling, grammar, and word usage.
The next chapter is going to show you effective ways of turning your first
draft into a polished gem that your clients will love.
 7 Steps to Producing Flawless Work
That Impresses the Hell Out of Your
Clients, and Keeps Them Coming
Back for More!
“If we chase perfection we can catch excellence.” Vince
Lombardi

Ok, I know… you’re only human and humans are rarely flawless in
anything they do.
But…
If you follow these tips correctly, your work will be truly excellent—and
yes, you just might reach the level where you can say it’s flawless.
And why will that impress the hell out of your clients? Because the odds
are extremely high that they’ve hired freelance SEO writers in the past whose
work is full of mistakes and requires heavy editing by the client themselves.
Your work, on the other hand, gloriously free from errors (as close as
humanly possible anyways!), will be a breath of fresh air to them. And they
will LOVE you for it.
So let’s get started now, shall we? Here are my seven steps to producing
excellent work that impresses the hell out of your clients, and keeps them
coming back for more!

1. Gather the facts

The first step to producing an awesome article that your client will love
is to gather the facts.
Research, my friend.
Open up your internet browser (for example, Chrome or Firefox), go to
Google.com, and start searching for information on the topic of your article.
Take point-form notes to collect as much useful information as you can.

2. Write a point-form outline

 Now, your mileage may vary, but I find that writing my articles goes a lot
faster if I write a point-form outline first.
TIP: I save time by writing my point-form outline at the same time that
I'm gathering facts, in step 1, above.
After you’ve collected enough intel on your topic, organize it into sub-
categories.
For example, if you were writing an article titled “How to Get Rid of
Wasps,” you might divide your information into the following categories:

Facts about wasps (intro)

Steps to getting rid of wasps
Precautions to take when getting rid of wasps

Important: If you’ll be including information in your article for which you

need to give credit, be sure to make a list of references for your client. The
easiest way to do this is to simply link to your information source within the
article itself, using the hyperlink feature of your word processor.
Here’s a sample outline for an article targeting the keyword, “Get Rid of
Raccoons.”

Headline: How to Get Rid of Raccoons

⁃ Intro… 2-3 sentences
Sub-headline: Get Rid of Raccoons By Making Your Property
Unattractive to Them
⁃ Properly secured waste containers
⁃ Don’t leave bowls of pet food outdoors
⁃ Etc.
Sub-headline: Seal Off Raccoon Entry Points
⁃ Attics
⁃ Foundations
⁃ Sheds
⁃ What to look for, how to do this humanely
Sub-headline: Precautions When Trying to Get Rid of Raccoons
⁃ Rabies
⁃ Baby raccoons, mating season, importance
⁃ Wildlife protection laws that apply to raccoons
Sub-headline: Learning How to Get Rid of Raccoons is Easy
 ⁃ Concluding paragraph, 2-4 sentences that sum up the entire article

Once you have your outline written out, it’s quick and easy to fill in the
blanks. You can then transform your point-form notes into paragraphs to
complete your article. Make sure you use the client’s keyword, too, as
recommended earlier in this book.

3. Think of a catchy headline (if your client hasn’t

already given you one to use!)
If your client hasn’t already given you a headline for your article, then
think of one yourself. Be sure to include the client’s target keyword in your
headline. For example, if the keyword you’re targeting is “get rid of wasps,”
some headline options are as follows:

10 Steps to Get Rid of Wasps in Your Yard

How to Get Rid of Wasps Fast
Pro Tips to Get Rid of Wasps Safely

4. Just write. Then save it… twice.

Write the article, give it a quick read to make sure it flows and makes
sense, then save it in two places. I recommend that you save one copy on
your hard drive, and another on a USB stick for backup.
(Because let’s face it, wouldn’t it be enormously frustrating to do all that
hard work and then have your computer hard drive crash on you, meaning
you’d have to re-write all of your articles? Back-up copies of your work are
your new best friend!)

5. Leave it alone for a minimum of 24 hours

After you’ve written that article and saved it in two places, leave it alone
for a minimum of 24 hours before attempting to proofread it, if your deadline
allows for this.
And preferably leave it alone for even longer than that.
In fact, whenever deadlines allow, I’ll wait at least 48 to 72 hours before
proofreading my own work.
 The reason why you ought to wait a while before proofreading your own
work is that we tend to be blind to our own errors. And the sooner we
proofread our work after writing it, the more blind we are. Our brain is so
efficient that it will correct many of the errors you’ve made as you read, so
you won’t even notice that they’re there at all.
So say you wrote, “Choosing then right blinds for your living room
makeover will have a huge impact on the end result.”
The odds are high that if you proofread that sentence right after finishing
it, your brain will auto-correct it and cause you to think you read, “Choosing
the right blinds for your living room makeover will have a huge impact on the
end result.”
Sure, you could run your computer’s spellcheck, but because the word
“then” is correctly spelled, it won’t pick up on the error. It’s still an actual
word, right?
So you, my friend, are the only one who can catch this.
On the one hand, it’s all fine and dandy that our brains are trying to help
us out by substituting the correct word as we read the error, but on the other
hand, this “help” can really hinder our proofreading efforts.
Whenever possible, avoid proofreading your own work too soon after
writing it. The longer the delay between writing and proofreading, the better!

6. Spellcheck is free and easy so USE IT

After your minimum 24-hour waiting period as described above, you’re
going to run your article through your computer’s spellchecker.
Never, ever, neglect to use your word processor’s spellcheck feature.
This is one of the quickest tools you can use to remove the bulk of the
mistakes in your work.

7. Proofread your article the right way

Keep in mind that proofreading isn’t like regular reading where you sit
back, relax, and let the words flow over you. Please don’t do that—you’ll
miss too many errors.
Instead, you’re going to read the article you wrote one word at a time,
very slowly. Scrutinize every word to make sure it fits. Screen for the
problems that I mention in the previous chapter on writing tips, too.
 Then read it again.
Take great care to read slowly, with no rush. You’ve got to be patient
with this process, or you’ll miss things. Many people find it helpful to do at
least one proofread of their work out loud—there’s something about speaking
the words that makes certain kinds of errors jump off the page at you.
For example, if you were reading the following sentence out loud, the
missing “n” in the following sentence (i.e. the word that should have been
“then”) practically screams at you.
“John tied his shoelaces, the went for a run.”
However, if you were reading it silently, especially if you were rushing,
your brain might have filled in the missing letter “n” for you, and you’d have
thought it said, “John tied his shoelaces, then went for a run.”
Another option is to use your computer’s accessibility features to read
the text out loud for you… most modern computers have artificial voices that
can do this. Then all you have to do is listen to it and see if any words are
wrong. On my Mac, I press Option + Escape to access this feature. On a
Windows machine, try pressing the Windows logo key + Control + Enter.
(Worst case if those keyboard shortcuts change by the time you read this, a
Google search should be able to get you on the right path!) The one downside
to that strategy is that sometimes the artificial voices totally botch the
pronunciation of a word, making you think it’s wrong, when in reality the
artificial voice just said it incorrectly. Nonetheless, this is still a good option
to have in your toolbox whenever you need to give your own voice a break!
Here is a simple checklist of things to do and look out for during your
proofreading that leads to producing excellent work that impresses the hell
out of your clients, and keeps them coming back for more!

Proofreading checklist review

i. Eliminate unnecessary words.
Are you saying something in a long, wordy manner that would be better if
you made it short and sweet? If so, change it!
But!
And this is a BIG BUT...
Remember that I said you should only change it IF, and that's a big IF, it
would be better when short and sweet. If making it short and sweet makes it
sound choppy and like a robot wrote it, then don't do it! :)

ii. Make sure that you used shorter paragraphs

overall, and avoided using overly long sentences.
Of course, "overly long sentences" is subjective. How do you know if
your sentence is overly long, as opposed to a masterpiece of flowing prose
that's going to knock the socks right off your readers?
It's a judgment call. I recommend that you read it out loud if you're
unsure. If it has rhythm and flow naturally, then leave it be. But if you're
struggling to catch your breath when reading it (you know, because it's
SOOOOOO long), and if, by the end of the sentence, you've forgotten what
the start of it said, well, it's probably too long then.

iii. Make sure that you wrote in the active voice

whenever possible.
The Hemingway App4 is a helpful tool for checking this.
That being said, once in a while you won't be able to change a sentence
from the passive to active voice without ruining it. If that's the case, then
leave it be.
On the flip side, say your article is overflowing with one passive
sentence after another... If that's the case, you need to adjust your writing
style to cut that way down.

iv. Use spellcheck.

It only takes a few moments and removes most typos.

v. Run your article through my secret weapon,

Grammarly
…and see if it finds anything that needs correcting. They offer a free
service that can catch some of the writing errors that your word processor’s
spelling and grammar check misses. What kinds of errors does Grammarly
catch?
 It can screen for the kinds of errors that I go over in the previous lesson
on writing pitfalls. For example, it can catch it if you use “its” when you
should have used “it’s.” Or say you use a word twice in a row by mistake,
Grammarly can catch that, too.
It’s pretty sweet if you ask me.
Now no piece of software is perfect, but the more tools you have at your
disposal to catch errors in your work, the better. Often Grammarly will flag
things as errors that are not wrong after all, and other times it misses stuff.
But, even if it catches only one or two genuine errors that you’ve missed,
that’s worth the few seconds of your time that it takes to run your work
through this program. Because the fewer errors there are lying around for
your client to find, the more work they’ll send you and the better off you’ll
be.
Between your computer’s spellchecker, Grammarly, and a careful
proofread on your own, your writing should have little to no errors for your
clients to find.

vi. Search for these common errors

it's versus its
your versus you're
to versus too versus two
their versus they're versus there
there's versus theirs
missing apostrophes
colon mistakes
then versus than
incorrect word choice (for example write versus right)
missing words
double words
lists that aren’t in parallel form

vii. Eliminate unnecessary repetition.

As discussed in "My Cheat Sheet For Avoiding Common Pitfalls", you
should avoid repeating yourself in articles for clients. Be on red alert for
these things when proofreading your work, and get rid of all unnecessary
repetition in your articles.

viii. Provide proof that your article is unique and

not plagiarized
Once you’ve gone through all of the steps outlined above, run your article
through Copyscape.com’s Premium service. For only a few cents per article,
they’ll compare it to everything else that they can find published online. Any
client who knows what they’re doing will run your articles through this
service (or something similar) before publishing them online anyway. So you
might as well know what your client is going to find before you submit your
article to them—this will give you an opportunity to fix any issues so that
your client doesn’t have to.
Now I know that you’re going to be honest and make sure you don’t
commit plagiarism. But Copyscape has another use too.
What if some of the wording you came up with on your own is the same
as what’s already been published by someone else online? Not only could
this make it appear as if you copied them (which could reflect badly on you),
but it will also count as duplicate content online (which your client won’t
want).
Your client needs SEO articles that the search engines consider unique,
since unique articles have better odds of ranking well in the search engines.
So my advice to you is that if Copyscape finds phrasing in your article that
matches something already published elsewhere, change your word choices
until Copyscape no longer pulls up a match. The only exception to that is
short phrases for which there really isn’t any other option.

Summing up
If you take care to avoid the more common writing pitfalls, write in a
style that’s well-suited to online readers, and follow the steps in this chapter
to eliminate errors, you’ll end up with work that’s much better than the vast
majority of your competition.
How do I know this?
Because I’ve hired writers to take some of the load off me when I wanted
a break from SEO writing, but still needed to produce content to keep my
clients happy. And let me tell you, most people who apply for my writing
jobs unfortunately aren’t up to par.
But you, dear reader, now know the secrets to making your writing shine
brightly in a sea of mediocrity. And that will set you apart from the herd.
Now that you know how to do that, it’s time to learn how to set up your
business. The next chapter contains a blueprint for setting up your SEO
writing business within a week. Let’s get to it!
How to Set Up Your Business Within
a Week (Even if You're Not a Techie!)
“The best time to plant a tree was 20 years ago. The second
best time is now.” Chinese Proverb

It’s common to feel overwhelmed at the thought of starting a freelance

SEO-writing business, but don’t worry.
This chapter will help you to avoid that—it contains an easy-to-follow
blueprint to getting started. And the good news is, it’s totally doable within a
week. But don’t worry, that doesn’t mean that you must do it all in a week.
You can stretch it out longer if you want. Or, if you have extra time on your
hands, you may even be able to set everything up in less than a week. It’s all
up to you!

Days 1 and 2
First, ensure you have a reliable computer or laptop with a word-
processing program.
It really doesn’t matter what kind of computer or laptop you use. As long
as it’s reliable and has a program on it that you can use to write your articles
in, you’re good to go.
I started out using using Apache OpenOffice5, which is totally free.
LibreOffice6 is another free option that’s a solid choice.
Some time after I published my book on how to get started in freelance
SEO writing, I switched over to Apple's Pages app (free with my MacBook)
—the reason I switched is because Apache OpenOffice was no longer
properly saving my link formatting in my articles for clients. (Please note: if
you use a Windows computer, I don't think the Pages app is an option for
you... so, if you run into a link formatting issue with Apache OpenOffice as I
did, you could try a different program such as LibreOffice.)
Eventually I invested in Microsoft Word7. Microsoft Word is available
either via a one-time purchase, or via a monthly subscription to their Office
365 product suite. They also offer it bundled8 with other software like
PowerPoint and Excel. If you’re brand new to this and trying to keep costs
down, my recommendation to you is to start with one of the free options, and
save Word for a later date when you have some profits to reinvest back into
your writing business.
If you don’t already have a computer or laptop, then head to the mall
today and check out the prices. (Or, shop online!) There will be lots to
choose from so it shouldn’t be hard to find one that suits your budget.
The next task on your list is to sign up for high-speed internet service.
Odds are you have access to a wide range of services and internet
speeds. To maximize your hourly earning potential, I recommend that you go
with an internet service that’s capable of loading the average webpage in
five seconds or less.
Unless you have no other choice, this is not the time to be cheap and get
dial-up internet. Trust me, if you choose that, your hourly wage will plummet
since you’ll be wasting a ridiculous amount of time watching your computer
load webpages so slowly that it will pain you to watch.
You see, when you’re researching your SEO articles, you’ll be doing
your research online. Say you need to gather information from 20 or more
different webpages, and they each take 30 seconds to load on your screen.
That would mean you’d waste 10 minutes just loading the webpages you
need to see for research purposes, never mind the time it takes you to actually
read them, plus outline and write your article. Whereas if those same
webpages take only two seconds each to load, you’ll have all the research
information you need in front of you in less than a minute.
Now imagine that you’re writing eight articles per day, and need to view
160 pages during your research (eight articles x 20 webpages each for
research). With slow speed internet taking 10 seconds per page to load, that’s
one hour and 20 minutes every single day that you’re going to spend just
staring at your computer screen doing nothing but waiting… and waiting
some more. Trust me, I’ve been there (not by choice) and it’s painful. On the
other hand, if those same pages can load in two seconds each, that’s less than
six minutes per day spent waiting. Or, at five seconds to load per research
page, you’d spend just under 14 minutes per day waiting.
Additionally, when you submit your work to your clients, you’ll have to
upload your articles to your e-mail provider as attachments. Upload speeds
are almost always much slower than download speeds, so once again, don’t
cheap out on your internet service by signing up for something frustratingly
slow—instead, purchase a reliable high-speed internet package that will
allow you to upload completed work to your clients quickly and easily.
If you don’t already have high-speed internet, call the internet provider of
your choice today and sign up for new service (or upgrade your existing
service if necessary). Sometimes there’s a waiting period for them to set you
up, so it’s best to do this now.
Third, set up a way to get paid.
Most clients, and many freelancing websites, will already be using
PayPal to get money to their freelancers. So, if you don’t already have a
PayPal account, I recommend that you sign up for one now. It’s better to have
this set up ahead of time rather than futz around with trying to figure it out on
the fly when you start landing clients.
You can sign up for a PayPal account at this URL:
https://www.paypal.com/
PayPal is easy to set up, and easy to use. They’re capable of handling
many different currencies (25, at the time of this writing) from countries
around the world—this comes in handy if you find yourself doing work for
someone outside of your home country.
Remember, quality content that’s written in English is required around the
world. I’ve written for clients in Canada, the United States, the UK, and India
—and you could too!

Days 3 and 4
It’s now time for you to learn my 8-step process for writing your sample
articles. And not just any sample articles. I'm going to show you how to write
sample articles that are exactly what SEO writing clients are looking for.
Because it’s pretty much a guarantee that potential clients will want to
see samples of your work before they hire you.
Later on, this is the same process that you'll use to write articles for
clients.
I recommend that you put together three or four sample articles on
unrelated topics (to add diversity to your profile and show that you can write
about a wide range of subject matter). To make the process of writing your
sample articles as easy as possible, try to choose topics that you are already
very familiar with and will require little to no research.
 CAUTION: Do NOT skip that step. It’s crucial for proving to new clients
that you truly can write. When I started freelance SEO writing back in 2015,
it was a crucial part of my strategy. And now that we’re well into the 2020’s,
it still works for brand new SEO writers. For example, in the last year when
my teenager decided to give freelance SEO writing a try, sample articles
were part of the strategy used for landing clients because…
…We know they work!

Step 1: decide on a topic

Here are some ideas to get you started:

If you’ve ever re-painted a room in your house and it turned out

amazing, write a how-to article on how to paint like a pro.
If you’re a master of BBQ cooking, write an article on how to get great
results from cooking on the BBQ.
If you’re great at de-cluttering your home, write an article on quick and
easy ways to declutter your home.
If you have the greenest, healthiest lawn on the block, write an article on
how to make your lawn the envy of the neighborhood.

I bet you’ll be able to think of tons of things to write about for your
sample articles now. Take some time right this minute to write out a list of
ideas. There are lots of things you can write about that won’t require you to
put in a bunch of time researching the topic.
Or, save time and look over my list of 81 topic ideas. (You can get it if
you sign up for the Money Machine Inner Circle at AveryBreyer.com/MMIC
—membership is free!) Not only will it save you the time of coming up with
topic ideas, but it’ll also show you headline formats that are popular for
online content (and the fact that your article headlines are well-suited to
online content will impress potential clients, making them more likely to hire
you.)

Step 2: decide what your keyword is going to be

Since this is your sample article, you can choose whatever keyword
phrase you want. Make it easy on yourself by choosing something short,
about 2–4 words.
So if you were going to write an article about how to paint a bathroom,
you could pretend that your keyword phrase is "paint a bathroom".

Step 3: figure out an angle for your article

You may already have an angle for your article, but if you aren't sure
about that aspect, one way to figure something out is to head for Google.
Take your keyword, google it, and see what kinds of articles have been
written about it. Another option is to go to an AI such as ChatGPT9 and ask it
to help you brainstorm. These are also a great way to get unstuck later on
when you may be assigned an article by a client on a dull topic (like the day I
was tasked with writing a pile of articles on the keyword "coach bus”!)
Just to show you that there are angles you can use for even the most dull-
sounding keywords, here are a couple of example headlines for an article on
the keyword "Coach Bus":

How to Choose the Right Coach Bus for Your Wedding Transportation
10 Reasons to Choose a Coach Bus for Your Church Group's Next Trip

Step 4: write the articles

Using all the tips you learned in the previous chapter, write your articles.
Each sample article should be 500–600 words long. I don’t recommend that
you write a longer article than that since your potential clients probably
won’t have time to read it if it goes on and on. Also, each article should
revolve around a keyword phrase you chose in Step 2.
Try to write a couple of articles on day three, and two more on day four.
And just like that, your samples will be done. Then you’ll come back to them
in a few days and proofread them.

Step 5: finalize your headline, and make it catchy!

For your sample articles, you can choose the headline yourself. Look at
the types of headlines used in your 81 topic ideas download (you can get that
with your FREE membership in the Money Machine Inner Circle… go to
AveryBreyer.com/MMIC to join!). That will give you a good idea of the
kinds of headlines that tend to work well for online content.

Step 6: save It… twice.

Write the article, give it a quick read to make sure it flows and makes
sense, then save it in two places. Remember, I recommend that you save one
copy on your hard drive, and another on a USB stick for backup.

More odds and ends you need to know about

1. Fonts—which one to choose
It goes without saying that if a client asks you to use a specific font, you
should try to accommodate their wishes. I once worked for a guy that wanted
everything to be in Calibri 10 point font. So be it—that's what I did.
But he's the only one who ever did that. Most of the time, it's left up to
you to decide which font you want to use.
Here are some suggestions and tips for choosing a font.
Good fonts for SEO writing
First, whatever you'd typically use for a business-type communication is
fine. These are examples of fonts that turn out nicely in SEO articles:

Times New Roman

Calibri
Helvetica
Arial (this is my fave!)

I like a 10 point Arial font because all 500 words fit on one page so I
don't have to scroll as much to see everything I've written. Granted, that's
more for my own convenience than for the client, but since they're fine with
it, it's a win-win for all.
Bad fonts for SEO writing
On the other hand, I wouldn't use Impact or Courier, or Comic Sans (and
many others) since they’d look very odd in business communications.
To sum it up, if a font is boring enough to look normal in a business letter,
it's probably a good choice for an SEO article. But if a font looks overly
styled and full of elaborate flourishes, it's probably a bad choice.
 2. Layout of your article
Most clients prefer it if you left-align all the text, including headlines and
sub-headlines.
Bold the headline and sub-headlines to make it obvious that's what they
are, otherwise it might look like they’re just a one-sentence paragraph.
3. Know your audience
Before you start writing, give some thought as to who you're writing for
and ensure that your article provides information that they'll find useful and
be able to understand. Your article will be better for it.
Example
Say you're writing an article called, "3 Tips for Growing Tomatoes in
Your Garden".
Before you start writing, figure out who is most likely to be reading this:

Where do they live?

How old are they?
Are they male or female?
etc.

Say it's intended to be read by adult North Americans of all ages who
garden in their backyards. If this is the case, then you need to make sure that
your tips apply to ALL of these people, or at least most of them!
So I would NOT make one of my tips be "Protect young tomatoes from
monsoons”—because pretty much no-one in N. America thinks in terms of
monsoons. I also wouldn’t make one of my tips be "Use a stool to sit on if
old age makes bending over to tend to your tomato plants difficult”—because
that tip will be useless to all the other people reading who are not old enough
to have trouble bending over when gardening.
Tips that would be appropriate include the following:

1. Grow your tomatoes in a sunny spot.

2. Make sure that you water them regularly.
3. Use an appropriate fertilizer.

Notice that in this case, the tomato-growing tips apply to everyone who
would be reading this.
Day 5
On day 5, you're going to set up an e-mail address that you'll use to
communicate with and pitch to potential clients. But don't make the mistake
of choosing the wrong kind of e-mail provider. Here’s everything you need to
know to do it right, and avoid wasting time on the wrong things.

How to choose an e-mail provider

There are lots of free e-mail services that you can use for your freelance
SEO writing business. Don’t bother paying for a fancy schmancy paid
service—it’s simply not necessary, and your money can be better spent on
other aspects of your business at this point.
I recommend that you use a web-based free service such as Gmail.

Choose a professional-sounding name for your e-

mail address
Make your business e-mail address sound professional—don’t make the
mistake of choosing a cute name like [email protected] or
[email protected].
Instead, use something like [email protected] or
[email protected].
You’ll be using this e-mail address to reply to client inquiries, and/or to
pitch your services to new potential clients.

Day 6
Proofread your sample articles.
This one is simple: Follow the steps in the previous chapter for how to
produce flawless work, and you’ll be all set.

Day 7
When you're brand new to SEO writing, you should be pitching clients
who are highly likely to be pleased with your work. This will build your
confidence and get you over any uncertainty as to whether or not you can earn
a buck as a freelance SEO writer. Because the thing is, if you shoot too high
in the beginning, and the client shoots you down, it can be very hard to dust
yourself off and try again with someone new. But if you play your cards right,
you can enjoy a much more pleasant introduction to freelancing.
So, start day 7 by making a list of potential clients.
The easiest, least intimidating way to get started for a beginner is to write
for a web content agency.
You can find these companies by doing a quick Google search, or, you
could set up a profile on a freelancer website such as UpWork.com and look
for work there.
Here is one web content agency that I found via a Google search:
http://www.writeraccess.com/. (Note: I’m not endorsing that agency—
they’re just meant as an example of the kind of agency you could write for.)
There are also small agencies run by one person or a small team, which
can also be a source of work for you.
Writing agencies like the one listed above hire writers to provide content
for publication online. All of your work will likely be ghostwritten. The nice
thing about working for such an agency is that you’re likely to have steady
work, and you don’t need to juggle a bunch of clients with separate deadlines
all on your own.
A typical scenario can go something like this…
The agency will give you access to a spreadsheet listing all of the
articles they need written, along with the deadlines for each. You choose as
many as you want to write.
Other agencies just reach out to you via email when they have articles.
They provide you with an overview of the project and you can either say
“yes” to it, or “no”.
I think that working for a web content agency is a great way to get your
feet wet and build your confidence. It’s a quick way of proving to yourself
that you are capable of being paid for, and pleasing your client with, your
writing.
A peek into the future…
Once you’ve built up your confidence and skills, it’ll be time to go where
the real money is.
You’re going to cut out the middle man and work directly with clients.
There is a lot more money to be made here since you get to pocket ALL the
cash charged for an article, rather than losing a percentage of it to an agency.
This is how I was able to make as much as $60 an hour for my time.
I know of a guy who managed to land $3000 worth of work in a month
from a single small business owner after spending some time pitching to a
bunch of them that had inactive blogs!
Because you’re cutting out one of the middle men by working directly
with an SEO agency or small business, you can make more money per article.
However, you’ll be the one who is responsible for finding enough clients to
meet your income goals.
How do you get work directly from SEO Agencies and small businesses?
One way to do it is to simply Google “SEO company” and make a list of
prospects. You can either e-mail them directly or use the “Contact Us” form
on their website to pitch your writing services.

You’re done!
Pat yourself on the back because you’ve finished everything you needed
to do to set up your new business.
Coming up next is an optional step. I’ve seen people succeed without it;
and if you have the time, I highly recommend that you take this extra step in
order to increase the professional appearance of your business—this can
make it easier to land clients.

Optional, but highly recommended: set up a self-

hosted WordPress site
If done right, a self-hosted WordPress site can act as your online business
card for your freelance SEO writing services. You can refer potential clients
to it for a listing of your services, plus to see your writing samples and client
testimonials.
Details on how to set up a self-hosted WordPress site are beyond the
scope of this book, but it’s easy to do. In a nutshell, all you need to do is
purchase a domain name, purchase web hosting, install WordPress on your
site, and customize it the way you want it.
If you’re interested in setting up your own website for your business, sign
up for the Money Machine Inner Circle at AveryBreyer.com/MMIC (it’s
FREE!) and you’ll get instant access to a free report listing exactly which
services I recommend for setting up your site. Especially if you’re new to the
world of setting up a website, this will save you a ton of time since you
won’t have to waste time researching which services are the best or easiest
to use for a non-techie.
A basic website should have the following pages:

Home page
This is where you describe your freelance SEO writing services, and
even include a testimonial or two once you’ve worked with clients for a
while.

Samples page
Use this page to show off the sample articles that you’ve written.

About page
This is where you explain who you are, your experience (if any), and
why someone should hire you.

Contact page
This is where you set up a simple contact form that visitors to your
website can use to get in touch with you.

Action steps
1. On days 1 and 2, make sure you have a reliable computer, access to
high-speed internet, and a PayPal account set up. If you don’t have these
things, be sure to get them!
2. On days 3 and 4, choose topics for your sample articles and write them
up. Aim for 500–600 words per article.
3. On day 5, make a list of potential clients.
4. On day 6, set up an e-mail address that you’ll use for your online
writing business.
5. On day 7, proofread your sample articles from days 3 and 4.
 6. (Optional Step) If you want to set up your own website to advertise
your services, you can either squeeze this in over the previous week, or work
on it gradually over the next while.

Summing up
Now that you know all of the steps required to set up your freelance
SEO-writing business, it’s almost time to hit the ground running and execute
the plan. Because if you don’t take action, you won’t get results, right?
But before you do, read the next chapter. It contains important information
on persistence, plus goes over the most common hurdles that new SEO
writers face (and how to deal with them). Because the last thing I want is for
you to get started on this new venture and get stuck. So keep reading…
 The Importance of Persistence
“Everybody has a plan until they get punched in the mouth.”
Mike Tyson

The ability to persist in the face of adversity is one of the key differences
between those who succeed at earning extra cash by becoming a freelance
SEO writer, and those who don’t.
And you’re going to be one of the ones who succeeds, right?
If you want to earn money as a successful freelance SEO writer, you need
to be prepared for adversity. You need to decide right now that you’re going
to rise above it. Because no matter how well you prepare, no matter how
much experience you end up having, there will always be bumps in the road
to success.
And nothing worth succeeding at comes without effort.

Problems you may run into and how to handle

them
Here are some of the most common problems that new SEO writers run
into, and how to handle them in a way that makes you stronger and wiser for
the experience.
You may have a string of wins, and then out of blue, BOOM! A client
doesn’t pay you, despite the fact that you’ve asked several times.
If you’ve taken all reasonable measures to get paid, and the client is
being a jerk, then it’s time to cut the cord and move on. You’ll find a better
client to replace the bad apple. Especially once you get some experience,
you’ll develop a good sense of whether or not a client is likely to be a good
one, BEFORE you agree to work for them. And when that happens, the vast
majority of your clients will be fantastic and WANT to pay you. Why?
Because you do good work that they need help with, and paying you is the
only way that they can guarantee that you’ll continue to do so.
You’ve applied for several SEO writing jobs, or sent out several e-mails
to offer your services and no one has hired you?
Remind yourself that “All it takes is one!” Because you only need one
good client to kick your new SEO writing business off to a profitable start.
 But while you’re waiting to land that first job, use this as an opportunity
to review the text of the e-mail inquiries you’re sending to potential clients.
Fiddle with the e-mail a bit—change the wording, or add some personality to
make yourself stand out from the pile of utterly boring, ho-hum e-mails they
get every day.
Also, in the beginning stages of your business, don’t focus on how many
clients you’re landing—instead, focus on how many potential clients you’re
pitching to each day. Because the law of averages is in your favor here—if
you contact enough people, eventually, you’ll find someone who needs your
services and is willing to pay for them. And once you’ve landed your first
clients, you can ask for testimonials from them, which will make it even
easier to land the next one.
Your client found a bunch of typos in the article you sent them?
Whatever you do, don’t beat yourself up—you’re only human after all
and it’s normal to make mistakes, especially in the early stages of your
business. Wipe the egg off your face, learn from your mistakes, fix the typos,
then do better next time.
You feel weird about sending e-mails to potential clients and worry that
you’re bothering them?
Repeat after me, my friend: “I am offering them an extremely valuable
service that their company can benefit from, and am doing them a FAVOR by
letting them know how I can help.”
If you don’t let them know that you can help them out, how on earth are
they going to find you? And the thing about sending out an e-mail is that
you’ll be competing for work with no one other than yourself—this is so
much easier than competing with tons of other applicants to a formal job
posting.

Keep your eye on the prize

You’ll have a much easier time overcoming any obstacles in your path to
earning money as a successful freelance SEO writer if you have a clear idea
of the benefits that you’ll get from doing all this work.
Take a few moments to imagine how freelance SEO writing could
improve your life…
How will the money earned from this venture help you? Will you use it
for small luxuries that you couldn’t afford before? Will you save the money
for a big purchase down the road? Will you use it to pay off your debt?
How will having full control over where and when you work improve
your life?

The snowball effect

Once you start to get some small successes, you’ll see that it becomes
easier to succeed the next time. Your successes will start to snowball, getting
bigger and bigger the more you push yourself!
For example, let’s say you do a really great job for a client. You could
ask them for a testimonial, which you can then use as proof of your skills,
making it easier to land the next client.
Or how about your hourly earnings—your persistence in honing your
skills and becoming more efficient can lead to your earnings starting to
snowball too. In the beginning, it might take you an hour, or even two, to
write a $20 article. But you’re going to become a faster researcher and typist
the more you practice. Six months or a year from now, you could be writing
three of those articles per hour, making $60 an hour for your time.
As with most things in life, your persistence will pay off if you keep at it
long enough.

Summing up
Now that you know about some of the more common hurdles that you
might face as a new SEO writer, and more importantly, how to deal with
them, you’re ready to go!
You’ve learned about a method of earning money that most people have
never heard of, that doesn’t have a lot of REAL competition, and can earn
you very good money for your time.
This is the very same path that I followed to earn up to $60 per hour of
my time, to turn my computer into a money machine—with no prior
experience, no writing degree, and no connections.
If doing the same appeals to you, be sure to sign up for free membership
in the Money Machine Inner Circle at AveryBreyer.com/MMIC. You’ll get
fast access to a series of exclusive FREE bonuses:
 Instant access to a list of the exact tools I use every day (most of which
are free to use), which will help you to produce better work (and THAT
tends to lead to getting paid more!)
Instant access to a list of the exact services that I used to set up my
freelance writing website quickly and easily, even though I’m not a
techie! This is the list I wish I’d had when I set up my first website
since it would have saved me a ton of research time—and now it’s
yours
Instant access to a list of 81 topic ideas for your sample articles—this
will give you an idea of the kinds of topics that are suitable for samples
and the headline formats that tend to get more attention. It’s a must-have
for anyone who is new to this business!
On day 4 of your membership, watch a free video interview and learn
how a regular guy can go from being a poker player (no kidding!) to
making FIVE-FIGURES a month with freelance SEO writing
On day 5, you’ll learn valuable tips for success from an interview with
a woman who used freelance SEO writing to maintain her financial
footing through corporate restructuring and divorce.
On day 6, you’ll watch and learn from a free video interview with an
ex-waiter for whom freelance SEO writing was the beginning of a
journey down the path of opportunity to multiple SIX-figure years!
These interviews are a treasure trove of valuable tips and high level
intel that you can put into action immediately.
Last, but not least, if I ever come across any other info that I think will
be of use to you, your membership in the Inner Circle will allow me to
get it to you quickly and easily.

Sign up now at AveryBreyer.com/MMIC, so you don’t miss out!

 Final Odds and Ends
Did you enjoy this book?
I want to thank you for purchasing and reading this book. I really hope
you got a lot out of it!
Can I ask you for a quick favor though?
If you enjoyed this book, I would appreciate it so much if you could leave
me a review on Amazon.
I love getting feedback from my readers, and reviews on Amazon truly
make a difference. I read all of my reviews and would love to hear your
thoughts.
Thanks so much!
Avery Breyer

More Books by Avery Breyer

If you’re interested in reading more, you can find all of my books on
Amazon, here:
https://www.amazon.com/stores/Avery-Breyer/author/B00UYDDAOQ

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 Notes

1. “Search Engine Market Share Worldwide.” StatCounter Global Stats.

Accessed August 20, 2023. https://gs.statcounter.com/search-engine-market-
share.
2. “Writers and Authors : Occupational Outlook Handbook.” U.S. Bureau of
Labor Statistics, January 24, 2023. https://www.bls.gov/ooh/media-and-
communication/writers-and-authors.htm.
3. Nielsen, Jakob. “How Users Read on the Web.” Nielsen Norman Group,
September 30, 1997. https://www.nngroup.com/articles/how-users-read-on-
the-web/.
4. “Hemingway Editor.” Hemingway App. Accessed August 22, 2023.
https://hemingwayapp.com/.
5. Apache openoffice. Accessed August 22, 2023.
https://www.openoffice.org/.
6. “What Is LibreOffice?: Libreoffice - Free Office Suite - Based on
OpenOffice - Compatible with Microsoft.” LibreOffice. Accessed August
22, 2023. https://www.libreoffice.org/discover/libreoffice/.
7. “Microsoft Word.” Microsoft Store. Accessed August 22, 2023.
https://www.microsoft.com/en-US/microsoft-
365/p/word/CFQ7TTC0HLKM?activetab=pivot%3Aoverviewtab.
8. “Office Home & Student 2021 (PC or Mac) - Download & Pricing.”
Microsoft Store. Accessed August 23, 2023. https://www.microsoft.com/en-
us/microsoft-365/p/office-home-student-2021
9. “ChatGPT.” OpenAI. Accessed August 22, 2023. https://chat.openai.com/.