Unit 2: Introduction to Qualitative Res earch

Les s on 3
Relevance of Qualitative
Res earch

Practical Research 1
Senior High School Applied- Academic
Research is
relevant in
generating
knowledge.

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Learning
Objective Discuss the relevance of
qualitative research in different
At the end of the
lesson, you should
fields.
be able to do the
following:

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 Why do you
think you
need to take a
research
course?

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How does the relevance of qualitative
research vary from one field to another?

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Building Knowledge using Qualitative Research

Knowledge refers to facts generated from

objective insights together with the findings
processed by the human brain.

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Fields Where Qualitative Research Is Relevant

Vestibulum
Social Sciences
congue

Media
Vestibulum
congue

Communication
Business
Vestibulum

congue
Vestibulum
Public Health
congue

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 Qualitative Research in the Social Sciences

Human
Learning

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 Qualitative Research in the Social Sciences

Qualitative research equips academics,

professionals, and even ordinary
people with knowledge about
society that would allow people to
improve their lives.

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 Qualitative Research in the Social Sciences

Qualitative
research is an

CHANGE
efficient way of
understanding
changes in society
because of its
inclination to
human experience
and context.

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Qualitative Research in Media Communication

Media
needs
research

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Qualitative Research in Media Communication

Qualitative
research helps in
the generation of
news content.

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Qualitative Research in Media Communication

Qualitative research techniques are used in the

following steps:

○ ge ttin g in fo rm a tio n a b o u t th e to p ic;

○ b u ild in g a go o d ra p p o rt with th e
in te rvie we e ; a n d
○ a skin g th e a p p ro p ria te in te rvie w
q u e stio n s.
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Qualitative Research in Media Communication

Qualitative
research is
necessary for
raising social
consciousness
among the
public.

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 Qualitative Research in Business

Business
analysis

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 Qualitative Research in Business

All successful companies invest in

research, may it be those who are producing
consumable goods or offering services.

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 Qualitative Research in Business

Qualitative research
provides relevant
knowledge in
crafting sound
business strategies
to achieve the
right commercial
image and to
increase
profitability.
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 Qualitative Research in Public Health

Communicable and
Noncommunicable
Diseases

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 Qualitative Research in Public Health

Qualitative research is useful in public health

through its role in the documentation and
analysis of public health issues.

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 Qualitative Research in Public Health

Qualitative research
techniques can be used
in epidemiological
studies to analyze how
human behavior and
practices contribute to
disease transmission
and mortality rates.

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Remember

Qualitative research is relevant in different

fields like sociology, history, medicine, media
communication, business, and other
sciences.

21
Remember

Qualitative research is important for creating

knowledge based on facts and facilitating
learning of the people to know themselves
better together with the entire society.

22
After knowing the relevance of
qualitative research, do you have a
better appreciation of the course?

23
 Think of a recurring issue within your
strand. Then, identify the importance of
qualitative research in studying this issue.

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 Quick Check

This is the type of research that is effective in

gathering facts about societal patterns,
human behaviors, and human interaction.

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 Quick Check

This refers to facts generated from objective

insights together with the findings processed
by the human brain.

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 Quick Check

Evaluate the research

problem and briefly Documenting medical
describe how qualitative procedures being done on
research can be relevant a patient with a rare
in answering the given genetic disease
problem.

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27
 Wrap Up

Qualitative research is an efficient

way of understanding changes in
society because of its inclination to
human experience and context.

28
 Wrap Up
Qualitative research in media
communication is necessary for raising
social consciousness among the public.

Qualitative research provides relevant

knowledge in crafting sound business
strategies to achieve the right commercial
image and to increase profitability.

29
 Wrap Up

Qualitative research is useful in public health

through its role in the documentation and
analysis of public health issues.

30
Wrap Up

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 Bibliography
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches. 3rd ed. California: SAGE Publications Inc., 2009.

Good, C. V. and Douglas E. Scates. Methods of Research—Educational, Psychological, Sociological, New York:
Appleton-Century-Crofts, Inc., 1954.

Kaldewey, D. and D. Schauz. Basic and Applied Research: The Language of

Science Policy in the Twentieth Century. Bonn: Berghahn Books, University of
Bonn, 2018.

Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods,

Arts-Based, and Community-Based Participatory Research Approaches.
New York: The Guilford Press, 2017.

Neuman, Lawrence. Social Research Methods: Qualitative and Quantitative

Approaches. 7th ed. Essex: Pearson Education Limited, 2014.

O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications
Ltd., 2004.
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 Bibliography

Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday
Life: Blending Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass, 2009.

Zarah, Leann. “7 Reasons Why Research is Important.” Owlcation. Last modified

March 30, 2020.
https://owlcation.com/academia/Why-Research-is-Important-Within-and-Beyond-the-Academe.

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