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                                                                                      Studies in Contemporary and Historical Archaeology 4
                                                                                    Contemporary
                                                                                        Archaeologyand                   Historical
                                                                                                                  in Theory
                                                                                        Archaeology               in andTheory
                                                                                                 Laura McAtackney
                                                                                                       Edited by
                                                                                                   Matthew
                                                                                                 Laura         Palus
                                                                                                       McAtackney
                                                                                                       Edited by
Edited by
            Laura McAtackney
              Matthew Palus
              Angela Piccini
All rights reserved. No part of this work may be copied, reproduced, stored,
sold, distributed, scanned, saved in any form of digital format or transmitted
in any form digitally, without the written permission of the Publisher.
BAR Publishing is the trading name of British Archaeological Reports (Oxford) Ltd.
British Archaeological Reports was first incorporated in 1974 to publish the BAR
Series, International and British. In 1992 Hadrian Books Ltd became part of the BAR
group. This volume was originally published by Archaeopress in conjunction with
British Archaeological Reports (Oxford) Ltd / Hadrian Books Ltd, the Series
principal publisher, in 2007. This present volume is published by BAR Publishing,
2016.
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                             Foreword
        Studies in Contemporary and Historical Archaeology
Studies in Contemporary and Historical Archaeology is a new series of edited and single-authored volumes
intended to make available current work on the archaeology of the recent and contemporary past. The
series brings together contributions from academic historical archaeologists, professional archaeologists
and practitioners from cognate disciplines who are engaged with archaeological material and practices. The
series will include work from traditions of historical and contemporary archaeology, and material culture
studies, from Europe, North America, Australia and elsewhere around the world. It will promote innovative
and creative approaches to later historical archaeology, showcasing this increasingly vibrant and global
field, and celebrating its diversity, through extended and theoretically engaged case studies.
Proposals are invited from emerging and established scholars interested in publishing in or editing for
the series. Further details are available from the series editors: Email [email protected] or Joshua.
[email protected]
In this, the fourth volume in the series, Laura McAtackney, Matthew Palus and Angela Piccini bring
together contributions from established and emerging scholars in historical archaeology and contemporary
archaeology, based in the United Kingdom and North America across 17 chapters. The volume brings
together papers that were read at the first two meetings of the CHAT (Contemporary and Historical
Archaeology in Theory) conference group, which were held at the University of Bristol in November 2003
(convened by Dan Hicks and Angela Piccini) and at Leicester University in November 2004 (convened by
Sarah Tarlow and Marilyn Palmer).
As the editors explain in their introduction, the papers address a number of themes - from colonialism and
conflict to heritage, performance and practice - from a range of different perspectives. The volume includes
15 innovative and detailed archaeological studies of the modern period, with studies that range from the
16th-century Rose Theatre in London to 19th-century clove plantations in Zanzibar, the colonial mapping
of British Columbia, an abandoned city street in Malta, public archaeology in Annapolis, Maryland, and an
early 21st-century out-of-town shopping centre in south Wales.
These 15 chapters are complemented by a preface and an afterword from two leading thinkers in the field -
Mary Beaudry (Boston University) and Victor Buchli (UCL).Based on their keynote papers at the inaugural
CHAT meeting in Bristol, these two major statements reflect upon current developments in historical and
contemporary archaeology. Taken together, this landmark volume captures much of the energy and diversity
of contemporary and historical archaeology, presenting substantive and compelling case studies that are
combined with theoretically sophisticated reflections upon historical and contemporary archaeology.
                                                     
                                    Table of Contents
Foreword Studies in Contemporary and Historical Archaeology
Dan Hicks and Joshua Pollard                                                                         i
List of Figures                                                                                      v
List of Tables                                                                                      vi
List of Contributors                                                                               vii
Acknowledgements                                                                                  viii
Preface: Historical Archaeology with Canon on the Side, Please
Mary C. Beaudry                                                                                      1
    References                                                                                       3
Introduction
Laura McAtackney and Matthew Palus                                                                   5
    Colonialism                                                                                      5
    Conflict                                                                                         5
    Heritage                                                                                         6
    Performance and Practice                                                                         6
    References                                                                                       7
Significance, Value, and Property in the Public Face of Archaeology
Matthew Palus and Christopher Matthews                                                               9
    Introduction                                                                                     9
    Candlelight Cannibal Tours ofAnnapolis                                                         11
    Antagonism                                                                                     12
    Conclusion                                                                                     13
    References                                                                                     14
Epidemic of Medicine: an Archaeological Dose of Popular Culture
Krysta Ryzewski                                                                                    15
    Patent medicines                                                                               15
    Popular culture                                                                                16
    Advertisements                                                                                 17
    Archaeological examples                                                                        18
    Interpretation                                                                                 20
    The end?                                                                                       20
    References                                                                                     21
    Other Sources                                                                                  22
Slavers, Swashbucklers, and Salvors: the Ethics of Public Presentation in Nautical Archaeology
Brian W Gohacki                                                                                    23
    Introduction                                                                                   23
    Case Study 1: The Henrietta Marie                                                              25
    Case Study 2: The Whydah                                                                       26
    Constructing Informed Aternatives                                                              27
    References                                                                                     28
The Paradox of Progress: Land Survey and the Making of Agrarian Society in Colonial British Columbia
Jeff Oliver                                                                                        31
    Introduction                                                                                   31
    The colonisation of British Columbia                                                           31
    Land survey in the Fraser Valley                                                               32
    The progress of civilization and the ‘god trick’ of the map                                    33
    The paradox of progress: a view from the ground                                                34
    The living landscape                                                                           34
    The lie of the land                                                                            35
    Conclusion                                                                                     36
    Acknowledgements                                                                               37
    References                                                                                     37
Constructing Capitalism: Speculation and Social Relations in the Building Industry, 1700–1850
                                                  ii
Martin Locock                                                                           39
    Introduction                                                                        39
    Marx’s model of the Agricultural Revolution                                         39
    Castle Bromwich Hall                                                                39
    Rural capitalism                                                                    40
    Urban building in the Midlands                                                      41
    Weber, the entrepreneurial spirit and the history of speculation                    41
    Entrepreneurship and risk management                                                42
    Conclusion                                                                          42
    Acknowledgements                                                                    42
    References                                                                          42
Some Genealogies of Castles in Ireland
Andrew Tierney                                                                          45
    Introduction                                                                        45
    The colonial lineage of the Gaelic-Irish and its architecture                       45
    Excavating power: material genealogies of the English colonial order                48
    The Gaelic-Irish Response                                                           50
    A new genealogy without castles                                                     51
    Conclusion                                                                          53
    Acknowledgements                                                                    53
    References                                                                          53
Cultures of Antiquity and the Practice of Archaeology in Britain and Ireland
(c.1700-1850): a Post-colonial Perspective
David Harvey                                                                            55
    Introduction                                                                        55
    Ancient monuments, colonialism and domination                                       56
    Avebury: Protestant Druids and ideas of providence                                  57
    The domination of Newgrange                                                         58
    Conclusions                                                                         59
    Acknowledgements                                                                    60
    Endnote                                                                             60
    References                                                                          60
Encounters Between Actors, Audience and Archaeologists at the Rose Theatre, 1587–1989
Julian Bowsher                                                                          63
    Conclusions                                                                         66
    Acknowledgements                                                                    66
    References                                                                          66
Not Surfing but Drowning. Historic Environment Data on the Internet:
Addressing Intellectual Barriers to Access
Martin Newman                                                                           67
    Introduction                                                                        67
    So what’s the problem?                                                              68
    Solutions                                                                           69
    Retrieval                                                                           70
    Conclusion                                                                          72
    Acknowledgments                                                                     73
    References                                                                          73
Concrete Islands
Paul Graves-Brown                                                                       75
    Trostre: the background                                                             75
    Entire unto itself…                                                                 75
    Liminal spaces                                                                      76
    The history of the roundabout                                                       76
    Islands turned inside out                                                           78
    Transgression                                                                       78
    Ephemerality and change                                                             79
                                                iii
    Conclusion: privatisation and the illusion of control                                    80
    Acknowledgements                                                                         81
    References                                                                               81
The Contemporary and Future Landscape: Change and Creation in the Later Twentieth Century
Graham Fairclough                                                                            83
    Introduction                                                                             83
    Contemporary archaeology, landscape and heritage                                         83
    The Change and Creation programme and the late twentieth century                         84
    Reflecting on Archaeological Resource Management                                         86
    Characterising the late twentieth- / early twenty-first-century landscape in England     86
    After-word / Future fore-word                                                            87
    Acknowledgements                                                                         87
    References                                                                               88
Titbits Revisited: Towards a Respectable Archaeology of Strait Street, Valletta (Malta)
John Schofield and Emily Morrissey                                                           89
    The place                                                                                89
    History                                                                                  91
    Methods                                                                                  92
    Results                                                                                  93
     Conclusions                                                                             96
     Acknowledgements                                                                        98
    References                                                                               98
Cultural Identity and Perceptions of Slavery in the Clove Plantations of Zanzibar
Sarah Croucher                                                                              101
    Introduction                                                                            101
    Presentations of clove plantations                                                      103
    The archaeology of clove plantations                                                    103
    Conclusions – the importance of later historical archaeology on Zanzibar                106
    Acknowledgements                                                                        106
    References                                                                              106
From Rhetoric to Research: the Bloody Meadows Project as a Pacifist Response to War
John and Patricia Carman                                                                    109
    The problem: the discourse of war studies                                               109
    Alternatives: some inspirational texts on war                                           111
    Our method: a ‘phenomenological’ approach to historic battlefields                      112
    Research as political challenge                                                         112
    Acknowledgements                                                                        113
    References                                                                              113
Afterword: Towards an Archaeology of the Contemporary Past
Victor Buchli                                                                               115
    Plural Materialities                                                                    117
    References                                                                              118
                                                iv
                                       List of Figures
Figure 1. Plate of Eastport neighbourhood made for the Mutual Building
Association by Surveyor John Duvall, 1868 (Source: Anne Arundel County Land Records Office).          10
Figure 2. 2003 Advertisement for the Annual Tug of War between Eastport and
the Historic District of Annapolis: ‘The Slaughter Over the Water’ (courtesy of
the Maritime Republic of Eastport, http://themre.org/tug2003/index.htm)                               12
Figure 3. The Tug of War from the Eastport Side in November of 2003. Photograph: Matthew Palus.       13
Figure 4. Trade card advertisement for Hood’s Sarsaparilla. By kind permission
of Victorian Trade Cards Collection, Miami University Library, Oxford Ohio.
Digital collection viewable online at www.digital.lib.muohio.edu/tradecards                           15
Figure 5. Cocaine praised for its curative powers, 1885. (National Library of
Medicine, History of Medicine Collections)                                                            16
Figure 6. A late nineteenth-century advertisement featuring a combination of
imagery. By kind permission of National Library of Medicine, History of Medicine Collections.         18
Figure 7. Advertisement for teething syrup with an active ingredient of
morphine, 1887. Unlike American versions, British labels for this product had
to be marked ‘Poison’ (Helfand 2002).                                                                 19
Figure 8. Diagram of survey posts, adapted from Thomson (1967: 52). (A)
Wood post, marking section corner 5 inches diameter, 3½ inches square. (B)
Iron post marker, township corner.                                                                    32
Figure 9. Colonial survey party (Chilliwack Archives, P.1484).                                        32
Figure 10. Plan of Township 11 in the central Fraser Valley (detail), Department
of the Interior, Technical Branch, Ottawa, 12 July, 1886 (British Columbia Crown Land Registry).      33
Figure 11. Lithograph of boundary line between the colony of British Columbia
and Washington Territory, after Whymper (Mayne 1862: frontispiece).                                   35
Figure 12. Successional forest in the Fraser Valley c. 1911 (Surrey Archives, P.180.5.01).            36
Figure 13. Castle Bromwich Hall by Henry Beighton, published in Dugdale’s
History of Warwickshire (2nd edition, 1730).                                                          40
Figure 14. ‘Breoghan’s Tower’ at La Coruňa                                                            47
Figure 15. Clonony Castle, Co. Offaly                                                                 48
Figure 16. Clonmacnoise Castle, Co. Offaly – destroyed by the Irish, according to Matthew De Renzi	   50
Figure 17. Jordan’s Castle, Ardglass, Co. Down                                                        52
Figure 18. Location map                                                                               56
Figure 19. Rose playhouse, phase 1 1587-1592                                                          64
Figure 20. Rose playhouse, phase 2 1592-1606                                                          65
Figure 21. Keys to the Past record for Bamburgh Castle with glossary definition
for keep. Courtesy of Durham and Northumberland County Councils.                                      68
Figure 22. One of the themed essays on the SEAX system. Courtesy of Essex County Council              69
Figure 23. The Thesaurus of Monument Types.                                                           70
Figure 24. PastScape searching options.                                                               71
Figure 25. HITITE, options for searching by shape.                                                    72
Figure 26. HITITE, results.                                                                           73
Figure 27. Approach to Trostre Park on foot (video still).                                            76
Figure 28. The ‘Market Cross’ Trostre Park (video still).                                             76
Figure 29. Covered way at Trostre Park Tesco also showing ‘Essex Barn’ styling.                       77
Figure 30. Typical landscaped roundabout. Yspyty, Bynea.                                              77
Figure 31. Shoppers crossing the main Trostre Park access road between Tesco
and the drive thru McDonalds.                                                                         78
Figure 32. Parc Tawe Two seen from Parc Tawe One. Note the erosion on the central reservation.        79
Figure 33. B&Q at Trostre Park South merges seamlessly into the Corus Steel
Works (on the left of picture).                                                                       80
Figure 34. Map of Strait Street                                                                       90
Figure 35. Joseph Buttigieg and his mother in the late 1960s.                                         93
Figure 36. Trellis ceiling of Rocks Bar.                                                              94
Figure 37. Queen Mary at the Egyptian Queen.                                                          95
Figure 38. Artists, including on the left a cross-dresser called Bobby                                95
Figure 39. Artists on stage in Strait Street.                                                         96
Figure 40. The Smiling Prince sign (a) and detail (b).                                                97
                                                  
Figure 41. Map showing location of ZCPS03 survey areas on Zanzibar and Pemba   102
Figure 42. Stone built plantation owner’s house, Mgoli.                        104
Figure 43. Discourses of Battle                                                110
                                          List of Tables
Table 1. Distribution of bars on Strait Street                                  91
                                                 v
                                                  i
                                    List of Contributors
Mary C. Beaudry is Professor of Archaeology and Anthropology at Boston University
Julian Bowsher is Senior Archaeologist at the Museum of London Archaeology Service.
Victor Buchli is Reader in Material Culture in the Department of Anthropology, at University College
   London.
John Carman is Birmingham University Research Fellow in Heritage Valuation and is co-Director of the
   Bloody Meadows Project.
Patricia Carman is co-Director of the Bloody Meadows Project.
Sarah Croucher is Assistant Professor in Anthropology at Wesleyan University.
Graham Fairclough is Head of Characterisation at English Heritage
Brian W Gohacki is a Ph.D. Candidate in the Department of Anthropology, at Brown University.
Paul Graves-Brown is a freelance archaeologist working in Wales.
David Harvey is Senior Lecturer in Historical Cultural Geography in the Department of Geography, at
   University of Exeter.
Martin Locock is an Archivist at the National Library of Wales
Laura McAtackney is a Ph.D. Candidate in the Department of Archaeology and Anthropology, at the
   University of Bristol
Christopher Matthews is Associate Professor of Anthropology at Hofstra University.
Emily Morrissey is a freelance archaeologist, based in Somerset.
Martin Newman works for the National Monuments Register, at English Heritage.
Jeff Oliver is a Research Assistant in the Department of Archaeology, at the University of Sheffield
Matthew Palus is a Ph.D. Candidate in the Department of Anthropology at Columbia University
Krysta Ryzewski is a Ph.D. Candidate in the Department of Anthropology, at Brown University
John Schofield works for the English Heritage Chracterisation Team and is Research Fellow in Archaeology
   at the University of Bristol
Andrew Tierney is Visiting Lecturer at the School of Art History and Cultural Policy at University College,
   Dublin.
                                                    v
                                                     ii
                                     Acknowledgements
There are many people who, individually, we would like to thank in the construction of this volume, as it
has at times been a long and arduous task. However, we will use this space to thank only those who were
imperative to the successful completion of this volume. We express our special appreciation to Joshua
Pollard and Dan Hicks for their guidance and input throughout the editing process. We would also like to
thank all the contributors to this volume for creating their interesting and exciting papers, as well as for
their patience and fortitude in waiting for the production of the book. Lastly, we would like to thank Brent
Fortenberry for his swift and meticulous proofreading.
LM, MP & AP, April 2007.
                                                    viii
                             Preface: Historical Archaeology with
                                   Canon on the Side, Please
Mary C. Beaudry
I am privileged to be part of the excitement that CHAT             the ‘socio-economic status’ and, sometimes, ethnicity of
is generating, by promoting innovative and theoretically           households based on goods, chiefly ceramics and glass,
informed studies of the recent and contemporary past. I            excavated from a wide range of sites (eg, Spencer-Wood
suspect, however, that some North American historical              1987).
archaeologists’ reaction to the notion of ‘contemporary
historical archaeology’ would be, ‘what’s the big deal?            Silcott and Johnny Ward’s Ranch are examples of
We’ve been doing this sort of thing for decades!’                  early studies in ‘contemporary archaeology’ that serve
                                                                   as illustrations of the intellectual conservatism that
It is true that historical archaeology has been practiced          characterizes US historical archaeology. A field that has
in the US and Canada for some time; since the 1960s it             existed for less than a half-century has a pretty tenuous
has even been considered a respectable pursuit though not          claim to maturity (Beaudry 1995; Hicks 2003) and, one
nearly as worthwhile as other sorts of archaeology. From           would think, would not have developed a fixed set of
the initial stages of the development of North American            intellectual precepts. Both Fontana and Adams advocated
historical archaeology, researchers have unabashedly               an integrated approach to historical archaeology that
turned their attention to archaeology of the contemporary          combined humanistic — specifically ethnological and
or very recent past; in 1962, for instance, Bernard                ethnographic— with scientific approaches (Fontana 1965;
Fontana and colleagues published a monograph on a                  Adams 1980). Despite these early efforts to convince
late nineteenth-/early twentieth-century ranch in Arizona          historical archaeologists of the value of an open-ended,
(Fontana et al 1962; Fontana 1967), ushering in the era of         integrative approach that draws on diverse influences
‘tin can archaeology’ (Ascher 1974). In the 1970s, William         from many fields, US historical archaeology has been
Hampton Adams conducted a multidisciplinary research               characterized by a limited range of theoretical perspectives
project on the early twentieth-century town of Silcott in          and by recurrent efforts on the part of one or another of
the US state of Washington, publishing in 1975 an article          the major figures in the field to develop and promulgate a
titled ‘Archaeology of the Recent Past’ in Northwest               consensus approach to the way historical archaeology is
Anthropology Research Notes. Adams defined his research            done.
as ethnoarchaeology because he employed what he termed
a ‘synergistic approach’ that combined archaeological and          In other words, there has been a fairly constant effort to
documentary research with oral histories from people who           establish some sort of canon for both theory and practice,
had once lived in Silcott (Adams 1977).                            and since the late 1970s US historical archaeology has
                                                                   entertained little in the way of debate about the direction
Publications on Johnny Ward’s Ranch (Fontana et al 1962)           the field should take. Instead we have been treated to a
and Silcott (Adams et al 1975; Adams 1977) focused,                series of pronouncements that it should be one thing or
however, on identifying the mysterious artifacts, often            another: we are told that we should all employ the same
strangely familiar yet nevertheless unrecognized, from             theoretical armature and the mode of practice it informs
these sites. Indeed, Adams’s analysis of the finds from            if we are to be taken seriously (eg, Deetz 1989; Leone
Silcott focused not on what the people of Silcott did with         and Potter 1999; Paynter 2000; Orser 1996; South 1977).
the material culture he unearthed from their dumps, privies,       Many US historical archaeologists continue to espouse the
and houses but on the sources and systems of supply for the        principles of the ‘New Archaeology’ (processualism) first
isolated community (eg, Adams and Riordan 1985). This              embraced in the 1970s, or have adopted other totalizing
initiated a long-term devotion to the study of ‘consumer           explanatory schemes; the resulting distinct and strongly
choice’ among US historical archaeologists. Initially              delineated schools of thought are resistant to influences
the approach focused on the global supply systems that             from contemporary social theory. This is why I see US
provided goods, such as bottled patent medicines, to far-          historical archaeology as conservative at its core.
flung ‘frontiers’. Interest in ‘commodity flows’ and supply
networks often overrode any concern for the contents               Under the processualist program, we were encouraged to be
of such bottles and what they meant to the people who              truly scientific and to search for patterns in archaeological
used them and what this in turn could tell us about those          data that would, in turn, lead to law-like generalizations
people (for a different approach see Jones 1981; 1983).            about culture. The person whose work is most strongly
Eventually, consumer choice studies aimed to delineate             associated with this approach in historical archaeology
                                                               
Mary C. Beaudry
is Stanley South, whose 1977 book, Method and Theory                 under the purview of the state’s historic preservation office
in Historical Archaeology, was wildly influential in the             by requiring that archaeologists report research results
late 1970s and throughout the 1980s. It found special                according to a processualist, one-size-fits-all format;
favor among prehistorians who found themselves forced                perhaps it is apt, then, that the acronym for California’s
by cultural resource legislation to address historical sites         Archaeological Resource Management Report guidelines
even though they preferred not to. In part this was because          is ARMR!
South’s program eschewed historical sources as overly
particularistic, and hence far too unscientific to be trusted.       By the late 1970s, other theoretical programs were
His aim was to develop statistically based formulae that             advanced by US historical archaeologists as alternatives
would permit archaeologists to dig historical sites without          to processualism, with greater or lesser impact on the field.
having to mess about with documents. In other words,                 Among them is Deetz’s structuralist approach (Deetz 1977).
his aim was to make historical archaeology as much like              Deetz’s students seldom embraced structuralism in an
prehistory as possible. ‘Southian’ processualist studies             outright way (eg, Yentsch 1991) but many were influenced
have predominated in the US Southeast and Caribbean                  by his notion of mindsets, mental templates, and world
(eg, Deagan 1983; Ewen 1991; Otto 1984), but South’s                 view. In In Small Things Forgotten Deetz (1977) posited
approach was also embraced by many who worked in CRM                 that English immigrants arrived with a ‘medieval’ mindse,
archaeology as an easy means of ‘processing’ data without            which eventually became Georgian; on the other hand,
having to think about it very much — though the stated               African Americans maintained a distinctly African mindset.
rationale for employing the approach continues to be that            Deetz viewed these mindsets as beginning with a blueprint
South’s rigidly defined artifact groupings and statistically         that immigrants brought with them for recreating the life
based pattern analysis allow for ready comparability                 that they had left behind; mindsets were transformed into
of sites and assemblages (eg, Cheek and Seifert 1994) .              new cultural orders that would then define America. The
Pattern analysis paired up very nicely with consumer                 ideas put forth by Deetz in his seminal volume influenced
choice studies that had already found a strong following             historical archaeology’s focus on how cultural worlds were
among historical archaeologists (eg, Klein and LeeDecker             reconstructed through objects, on ethnogenesis, quotidian
1991; Spencer-Wood 1987).
                                                                     practices, ‘small things’, and disenfranchised peoples in
                                                                     colonial contexts (eg, Purser 1995; Stewart-Abernathy
While UK archaeologists may justifiably congratulate
                                                                     1992).
themselves on having escaped from what must be some
of the worst and most pernicious evocations of the
                                                                     Both the South and Deetz programs have as their primary
processualist program ever promulgated—for example,
                                                                     aim the ‘recovery’ or ‘discovery’ of sweeping, totalizing
studies of ceramic patterning, at military sites to
                                                                     generalizations about cultural processes, offering rather
‘prove’ that officers had higher status than enlisted men
                                                                     little in the way of explanation for cultural change or even
(Turnbaugh and Turnbaugh 1977), at southern plantations
                                                                     for how culture is constituted in the first place. Leone’s
to ‘prove’ that masters and overseers had higher status and
better pots than enslaved Africans (Otto 1984), in urban             critical theory approach and his insistence that historical
dumps to define a statistically based ‘holiday behavior              archaeology is the study of capitalism is really not all
pattern’ (Dickens and Bowen 1980)—conservatism in US                 that different in ultimate aim; it merely offers a different
historical archaeology means that many archaeologists,               explanatory mechanism, that is, a Marxist perspective,
especially those working in the US Southeast and in what             on American culture (Leone 1995; Leone et al 1987).
we call contract archaeology, still practice ‘Southian’              It, too, is a universalizing approach that seeks similar
pattern analysis, mainly because they have always done               explanations for disparate phenomena. In the ‘archaeology
so (eg, Seifert and Balicki 2005). For a time the state of           of capitalism’ material culture plays an anecdotal role as
California mandated that all archaeological projects,                illustration of the ways in which capitalism has affected
including those involving historical sites, should follow            all aspects of human life for the past several centuries.
the hypothetico-deductive approach. Only after intense               Artifacts may be seen to ‘act back’ in ways that control
lobbying on the part of what we would now think of as                and shape human behavior (usually negatively, by creating
post-processualist archaeologists was this requirement               false consciousness), but the interpretations of material
modified to allow for alternative theoretical perspectives,          culture offered by Leone and his followers tend to be as
if the investigator provided sufficient justification for his        lacking in subtlety and nuance as the other approaches I
or her divergence from the ‘canon’. The current guidelines           have described.
for preparing archaeological reports for review by the
office of the California State Archaeologist nevertheless            By addressing subtle differences in the deployment of
require that archaeologists must ‘present testable                   material culture, however, historical archaeology gains its
hypotheses’, stating that any ‘useful theoretical approach           own subversive power. For me, an interpretive approach
should be capable of generating testable hypotheses’ and             first establishes a local framework for interpretation,
that archaeologists must ‘identify the test implications of          standing in contrast to decontextualized comparisons that
the hypotheses’ (California Office of Historic Preservation          force the researcher to argue backwards towards context
1990: 9). Such requirements constitute a clear effort to             only after he or she perceives some seeming anomaly in
restrict the intellectual breadth of archaeology conducted           the data (Beaudry 1996: 490).
                                                                 
                                                         Preface: Historical Archaeology With Canon On The Side, Please
Interpretive scholars are aware that the intersubjective            validity of archaeological studies that incorporate bold
space of cultural transactions can be constructed through           forays into the worlds of documentary analysis or material
deliberate manipulation of material culture in ways that            culture studies; we reject the sadly still too prevalent notion
produce multiplicities of meanings. This awareness leads            that archaeology is ‘only dirt, only excavation’ (Beaudry
interpretive historical archaeologists to seek ways of              1996: 480). The purposeful combination of multiple
comprehending ubiquitous items such as ceramics, glass              approaches and theoretical perspectives that interpretivists
bottles, and a plethora of small finds not as parts of closed       employ, which certain critics labeled sneeringly as
cultural ‘systems’ or as universal reflections of monolithic        eclecticism, has not brought about a state of ritual impurity
‘total institutions’. Rather, artifacts and the cultural            in the field but in fact represents a way of experimenting
‘transcripts’ in which they figured can be examined as              and even playing with archaeological data, much as
potentially multivalent props employed in colonial and              musicians in creating what falls loosely under the rubric of
post-colonial discourses (see, eg, Barrett 1988; Beaudry et
                                                                    ‘world music’ practice a kind of reckless eclecticism that
al 1991; De Cunzo 1996; Hall 2000).
                                                                    results in new and engaging forms of music. Hybridity and
                                                                    eclecticism, both in archaeological theory and practice,
My approach, which I identify loosely as interpretivist,
allows me to pursue my interest in how objects become               are creative and far from reckless ways of challenging
highly charged with import and send messages that seem              totalizing schemes and can only strengthen the field.
confusing because they are saying more than we expect them
to say. The message for the archaeologist may be equally            Interpretive historical archaeologists in the US (eg, De
confusing because documentary examples that enable the              Cunzo 1996, 2004; King 1996; Praetzellis and Praetzellis
construction of complex and polyvalent cultural fields for          2004; Wilkie 2000, 2003; Yamin 1998, 2005) and
interpreting material culture underscore the weakness of            elsewhere (eg, Hicks 2005; Lawrence 2000; Symonds
analytical frameworks that aim to disambiguate artifact             2000; Turgeon 2004) are gently nibbling at the edges of
interpretation by slotting objects into grand narratives and        canonical practice(s) in historical archaeology, but we still
systemic programs that have as their aim the delineation            face knee-jerk negative reactions to much of our work. For
of fixed ‘meanings of things’. Such frameworks overlook             instance that we are unable to ‘prove’ anything — as if that
the role individuals play in the negotiation of personal            were desirable — and that we trivialize archaeology as a
identity and the role of symbols in social and cultural life.       discipline by taking up as subjects of archaeological inquiry
Any object can be symbolically mobilized in service to the          any and all cultural productions, including contemporary
ambitions of an individual as well as to the enforcement            and recent ones, and also that by adopting empathetic
of rules and mores of the collectivity. Even humble or              approaches we seek unjustifiably to ‘speak for’ people in
seemingly inconsequential objects figured prominently               the past, and so forth. That is why I am very pleased to be a
in the construction and negotiation of identity, and it is          part of the CHAT grouping, in which historical archaeology
our task to work at understanding not the true meaning of           is truly being reinvented by a diverse group of people who
material culture in some universal sense but, to the extent         are not bound by any established canon. I am heartened
that we can, possible, potential meanings that they have and        by Victor Buchli’s argument that it is in the superfluities
may have had. Therefore, I see interpretive archaeologies           and pluralities of experience, practice, and interpretation
as distinct not just from processualism, but also from              that contemporary historical archaeology will find its
structuralist and Marxist or Marxian archaeologies (contra
                                                                    strength (Buchli 2000: 7). I am privileged to be a part of
Hicks 2005; Thomas 2000), as separate from any rigidly
                                                                    this emerging and wholly non-canonical reformulation
delimited ‘school’ of archaeological thought that at its
                                                                    of historical archaeology, and I look forward to bearing
core is programmatic and canonical. Interpretive historical
                                                                    witness to the continued and continuous reinvention of
archaeology is one of many projects in postmodern
cultural studies through which researchers aim to ‘gain an          contemporary historical archaeology.
understanding of the context because the context itself has
in part already been constructed by theory, or at least by
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                                                   Introduction
This volume assembles some of the contributions to                  the construction of imperial British identities, specifically
the first two annual meetings of the Contemporary and               through the inscription of ancient monuments such as
Historical Archaeology in Theory (‘CHAT’) conferences,              Avebury, Co. Wilshire, England, and Newgrange, Co.
held at Bristol University in November 2003 and Leicester           Meath, Ireland as sources of cultural power, emerging
University in November 2004. Bringing together a wide               imperial identities and desires.
range of archaeological practitioners from higher education
and from professional archaeology, these contributions              Jeff Oliver appraises the language of progress in the history
explore the potential of archaeological studies of the              of colonial expansion, particularly in the tangible and very
recent and contemporary past from a range of perspectives.          material drama of land survey and cadastral mapping. In
Included are studies that focus on a range of themes,               the territorial survey of British Columbia, the abutting of
and whilst diverse they are united by an awareness of               technologies for making progress – basic mapping and
archaeology as a contemporary practice, and of the radical          survey infrastructure – and contexts of wilderness reflects
potential for the extension of archaeological perspectives          the partiality or failure of cartographies superimposed onto
into the recent past and the contemporary world.                    British Columbia wilderness. Contradictory outcomes of
                                                                    mapping on-the-ground undermine the very purposes of
In this brief introduction, we want to explore some of the          colonization: the sale and (re)settlement of land (cf. Byrne,
themes that emerge from the papers collected here. The              2003; Mrozowski, 1999).
themes we choose to explore include, but are not limited
to, archaeological studies of colonialism, conflict, heritage       Land is the original colonial desire, and that landscape
and performance and practice. We want to underline that             should emerge as an important mode for interpreting
such themes are intertwined, and how complexity and                 colonialism and its alternatives may offer a particular
diversity contribute to the vibrancy of current research            archaeological approach to this issue. Harvey does not
in contemporary and historical archaeology. We shall                disarticulate landscape, as a particularly material domain
conclude with some final thoughts about this field of               for colonialism, from the discourse on identity more
study.                                                              familiar from postcolonial studies. He reminds us that
                                                                    empire is about more than land, but land itself is more than
Colonialism                                                         simple territory. This suggests approaches that begin to
                                                                    consider land’s materiality and see it as a component of
The study of colonial and postcolonial worlds is an                 the colonial project equal in gravity to politicized identity
important emerging theme in historical archaeology                  projects, a vision that Jeff Oliver begins to fulfill.
(Orser, 1996; Gosden 2004; Lawrence and Shepherd,
2006). Several contributors to this volume exemplify our            Croucher observes not only the invisibility of colonialism in
ability to interrogate colonialism as a mode of engagement          the archaeology of Zanzibar, but the near-complete absence
with cultural and ecological settings around the world.             of 19th-century archaeology in the region. The outcome
Chapters by Andrew Tierney, David Harvey, and Jeff Oliver           is an awkward tourist fantasy elaborated upon clove
examine aspects of British colonial history in locations that       plantations, at once exotic and quintessentially Oriental
have been little examined in postcolonial perspective by            for their production of spices and their association with
archaeologists: British Columbia, Ireland, and the British          Omani merchants. Croucher explores how archaeology
Isles itself. Moreover, Sarah Croucher presents an important        can be used not only to enlighten historical narratives but
counterpoint to conventional Eurocentric archaeologies of           to provide alternative stories of the past, and her essay
colonialism by examining the archaeology of slavery on              has great relevance for understanding the contemporary
clove plantations in 19th-century Zanzibar.                         political economies and the consequences and conflicts
                                                                    resulting from colonialism and empire-building throughout
This association of archaeology with colony and empire is           East Africa.
emphasized by Andrew Tierney, who examines Irish oral
traditions in which the existence of castles was translated
into tenure in land, and therefore legitimate claims to rule        Conflict
between competing chiefly lineages in the sixteenth and
seventeenth century. Association with these castles have            The archaeological manifestations of both blunt and
been the subject of ongoing negotiation. Initially they were        subtle forms of conflict can also be most effectively
usurped for colonialist discourses and identities, were later       explored within the context of contemporary and historical
abandoned by Irish nationalist historians and now find              archaeology. Research into conflict in the historical
their role within a confident, contemporary Irish society           archaeological record crosses a wide spectrum of activities
subject to reappraisal. David Harvey in his contribution            (see Schofield, 2002) and can cover such manifestations
submits that this same project is also a colonial one, and          as warfare (Carman, 1997) as well the greater subtlety
that the intelligibility of these monuments is rendered             of class conflict (Leone, 2005) Most prominently in this
simultaneously through scientific and imperial modes.               volume, John and Patricia Carman focus on the much-
Just as race was central to nation-building in the New              needed development of theoretical understandings of
World, Harvey describes the importance of racialization to          battlefield archaeology with the ‘Bloody Meadows’ project,
                                                                
Laura McAtackney and Matthew Palus
archaeology project, John and Patricia Carman (this                  and some of the issues we need to grapple with when
volume) explore:                                                     conducting these archaeologies. Moreover, they raise
                                                                     many new themes with which archaeologists can work.
         the often slow and deliberate movements of                  Many chapters fall across, rather than within, the themes
         bodies of troops across the space of a battlefield          discussed in this introduction - for example, John Schofield
         frequently in defiance of a natural desire to avoid         and Emily Morrissey’s chapter on Strait Street not only
         danger … Accordingly, gaining a feeling for the             explores past performances, but illuminates the tensions
         place as a place and focussing on how one moves             between the darker heritage of Strait Street in Valetta and
         through it in performance, one can perhaps gain             the city’s status as a World Heritage site. A number of
         a sense of what a particular historic battlefield           the papers discussed under the theme of colonialism above
         represents in terms of experience and meaning.’             contribute equally to the archaeological study of conflict.
Julian Bowsher examines the archaeology of theatrical                Indeed, although the contributions to this volume focus
performance in his chapter on the archaeology of the Rose            on different geographical locations, as well as different
Theatre, London. Whilst focusing on the physical traces of           aspects of past and contemporary experience, many
the performance of the theatregoers he highlights the wear           papers use archaeology as a tool to unearth contradictions,
at the front of the stage, the dress accessories found under         complexities and alternative narratives rather than to
the stage area, and items discarded by the audience such as          supplement existing histories, or to contribute to single
hazelnut shells, counting tokens and drinking vessels. He            disciplinary themes. At the same time, many of the papers
then delves further by considering the performance of the            consciously interact with their studies as contemporary
archaeologists, in this arena of past performance, as they           as well as historical concerns. In this way, they seek to
excavate the remains of the theatre. John Schofield and              contribute to what Cornelius Holtorf has described as one
Emily Morrissey’s chapter on the archaeology of Strait               of the principal aspects of all archaeology - its role as a
Street in Valetta, Malta, engages with performance insofar           field that ‘offers a perspective from which the past and its
as it examines the deliberately hidden material remains of           remains can be experienced and understood in the light of
ephemeral moments in the street’s former bars and brothels.          our present’ (Holtorf, 2005: 15).
Their study is of particular interest in that Strait Street is
now largely derelict in comparison to its previous life as a
vibrant and alive, if seedy, section of Valetta, which would         References
have been the focus of numerous nightly ‘performances’               Ashworth, G.J. and B. Graham (eds) 2005. Senses of
of consumption, forceful interactions and lust. Schofield              Place: Senses of Time. Aldershot: Ashgate.
and Morrissey now explore it, during daylight hours, as a            Bradley, A., V. Buchli, G. Fairclough, D. Hicks, J. Miller
largely ignored series of street that, by its very existence,          and J. Schofield 2004. Change and Creation: the later
continues to contradict the city’s aspiring image of World             20th century contribution to England’s landscape. An
Heritage respectability.                                               English Heritage manifesto on historic landscape
Some of the studies collected in this volume aim to                    character from the period 1950-2000. London: English
reveal hidden practices, which were performed, but in                  Heritage.
secret. Krysta Ryzewski’s archaeological study of the                Byrne, D. R. 2003. Nervous Landscapes: Race and space
consumption of patent medicines in different social                    in Australia. Journal of Social Archaeology 3(2): 169-
contexts in New England during the nineteenth century                  193.
(this volume) explores how respectability ensured that               Carman, J. 1997. Material Harm: archaeological studies
higher social status ensured more covert use of patent                 of war and violence. Glasgow: Cruithne Press.
medicines, however, in reality their usage was similar in            Cooper, M. A. Firth, J. Carman and D Wheatley (eds).
quantity and type throughout the social spectrum. Within               1995. Managing Archaeology. London: Routledge.
the more working class contexts the archaeological                   Gosden, C. 2004. Archaeology and Colonialism.
discovery of medicine bottles secreted around privies,                 Cambridge: Cambridge University Press.
dating from a time when the consumption of alcohol was               Graves-Brown, P. 2000. Always Crashing the Same Car.
forbidden, hidden consumption of patent medicines can be               In P. Graves-Brown (ed.) Always Crashing the Same
interpreted as a small but important act of defiance.                  Car. London: Routledge, pp. 156-165.
                                                                     Holtorf, C. 2005. From Stonehenge to Las Vegas:
The material dimensions of contemporary practices are                  Archaeology as Popular Culture. Oxford: Altamira
explored in Paul Graves-Brown’s unconventional study of                Press.
the control of access for walkers to a contemporary shopping         Lawrence, S. and N. Shepherd 2006. Historical
mall in South Wales (cf. Graves-Brown, 2000). Through                  Archaeology and Colonialism. In D. Hicks and M.C.
his own performative engagement with the landscapes, he                Beaudry (eds) The Cambridge Companion to Historical
explores how the space is walked, how people often reject              Archaeology. Cambridge: Cambridge University Press,
the planned pathways and subvert the careful created spaces            pp. 69-86.
by establishing their own paths, which they found more               Leone, M. 2005. The archaeology of liberty in an American
suitable to their needs. Graves-Brown’s use of J.G. Ballard            capital: excavations in Annapolis. London: University
in his explorations of these attempts to control movement              of California Press.
– and more importantly the articulation of pedestrian and            Leone, M. and P. B. Potter, Jr. 1999. Historical
automobile ways – makes chilling reading for those who                 Archaeologies of Capitalism. New York: Kluwer
usually are unconscious of the control of space by such,               Academic/Plenum Publishers.
seemingly benign, corporations.                                      Mrozowski, S. A. 1999. Colonization and the
                                                                       Commodification of Nature. International Journal of
                                                                       Historical Archaeology 3(3):153-166.
                            ***                                      Orser, C. E., Jr. 1996. A Historical Archaeology of the
                                                                       Modern World. New York: Plenum Press.
                                                                     Pearson, M. and M. Shanks 2001. Theatre/Archaeology.
The essays by Mary Beaudry and Victor Buchli, which                    London: Routledge.
begin and end the collection, highlight the development              Penrose, S. forthcoming. Images of Change. Swindon:
of archaeologies of the recent and contemporary past,                  English Heritage.
                                                                 
Laura McAtackney and Matthew Palus
Schofield, J. and W.G. Johnson 2006. Archaeology,              Scott, J.C. 1985. Weapons of the Weak: Everyday forms of
  Heritage and the Recent and Contemporary Past.                 peasant resistance. New Haven: Yale University Press.
  In D. Hicks and M.C. Beaudry (eds) The Cambridge             Shanks, M. 2004. Three Rooms: Archaeology and
  Companion to Historical Archaeology. Cambridge:                Performance. Journal of Social Archaeology 4: 147-
  Cambridge University Press, pp.104-122.                        180.
Schofield, J., W.G. Johnston and C.M. Beck. 2002.              Skeates, R. 2002. Debating the Archaeological Heritage.
  Matériel culture: the archaeology of twentieth century         London: Duckworth.
  conflict. London: Routledge.
                                                           
                      Significance, Value, and Property in the Public
                                   Face of Archaeology
Introduction                                                        What contains it, and who else inhabits it? For it is
                                                                    certainly inhabited, and through their desires, projects, and
Over four summers from 2001 to 2004, field school students          agendas its other inhabitants contribute to the positioning
from the University of Maryland conducted excavations               of archaeologists and their works. Following numerous
in a neighborhood in the city of Annapolis that is located          scholars before us (Bender 1998; Hall 1994; 1999; 2001;
outside of and adjacent to – or perhaps most appropriately          Dongoske et al 2000; Potter 1994) we acknowledge that
on the margins of – the historic district of the city. The
                                                                    we cannot understand what a particular archaeology is
neighborhood is called Eastport and was named in the
late 1880s after the hometown of a local promoter and               without closely investigating the discourses that subsume
entrepreneur, who brought a glass factory to the area that          archaeological research. This entails mapping archaeology
faced Annapolis from Eastport’s waterfront. Annapolis is a          into the larger domain of heritage, which we suggest both
peninsular city extending into the Severn river in Maryland,        contains and gives shape to archaeological discourses. Thus
and Eastport was established as a speculative venture on the        the ethnographic consideration of archaeology conducted
next peninsula south of what is today the historic district         in specific places, and the ways it is appropriated or simply
of Annapolis. In 1868, a group of investors formed the              borrowed, dissembled or reformulated, exploited for profit,
Mutual Building Association of Annapolis and purchased              etc, becomes an objective of field research.
a 100-some acre tract on the peninsula. They laid out 256           How might our projects make space for these social
small home sites on a grid of streets, and this plan matches        processes in our interpretation of archaeological remains?
the layout of the neighborhood today (Figure 1). Though             How do our projects make room for those social relations
most lots have been subdivided and rearranged, they have            that allow archaeologists to claim the legitimacy of what
not fundamentally been reassembled into larger packages             they do within the non-archaeological world that has made
except for condominium developments on the waterfront               space for us? For instance, in Eastport we must establish
facing the downtown. The interior of the peninsula is, for          the contingency of our social positions as experts within a
lack of a better word, intact, and resembles the condition of       certain prescribed system that allows for, if not desires, the
the neighborhood during the early twentieth century: small,         existence of experts. We must examine this space, how it
wood-frame dwellings stand individually or as duplexes              was formed, and what we (and others) now do to sustain it,
on lots of a quarter-acre or less. Archaeology in Annapolis,        especially in our interpretations of the past. Then we must
the long-term project behind the University of Maryland’s           critically evaluate and incorporate these public interests
field school, developed archaeological research in Eastport         into the foundations of our interpretative projects. We
that approached the twentieth-century history of the city           emphasize these as public issues because we feel that the
– a city that has literally attacked its twentieth-century          term ‘public archaeology’ is fast losing any stable useful
fabric, for instance dismantling neon signage and overhead          meaning. In particular we are concerned that the public
utilities that are considered a blight by preservationists          stands now for interest groups who are objectively distinct
– and we have aimed for an archaeology that has relevance           from archaeology and archaeologists. The public in this
to the community. This chapter discusses our approach to            sense may be served by an independent archaeology,
identifying that relevance. The public to which this public         while that formulation of archaeology as free from social
archaeology is addressed is that which resides in Eastport.         interests is at best a fiction.
A key question for public archaeology is what immediate             In this sense we are tracking the same patterns that Joyce
and local benefits derive from having archaeologists                (2002) discusses regarding the ‘language of archaeology,’
working in a community? We might ask a more                         but we are engaged here in creating a revised notion of the
preliminary question. How have we arrived at the position           ‘public face’ or the ‘community’ for archaeology. Joyce
of being able to provide an archaeology to a community, to          adopts Bakhtin’s (1981) focus on dialogism to analyze
consider ourselves as its authors? Our point is not so much         archaeological writing so that we may capture the ‘total
to survey those answers that have already been submitted            contexts’ of authorship as part of the way that archaeological
in the public archaeology literature. Rather, we outline a          research is produced as a communicative act. Bahktin’s
methodology for asking the question in a productive way,            dialogics characterizes any text, including archaeological
to ask, as Foucault does in his 1984 essay ‘What is an              reports or their productive contents – such as stratigraphic
author’, who we are when we write, and how do writing               profiles or artifact descriptions – as dialogue rather than
and similar practices connect us to the social world in             monolog. Dialogics is thus as concerned with knowing the
which we are affective as professionals. If archaeologists          other who is being written for, as it is with the author and
have acquired the entitlement to disseminate information of         matters being written about. In this light, the decisions that
importance – for instance, in public discourses on heritage         create archaeological truths are always seen as dialogues
– we might ask how that was accomplished discursively,              held between active and subjective voices.
and how those social powers were derived. Further, and
this is the key issue that will be treated in this paper,           We see this process as active specifically in the manner in
what is the shape of that larger discourse within which             which archaeology is locally situated. Ours is not a process
archaeologists have carved out an authoritative position,           of simply doing archaeology, or in a metaphorically spatial
and within which archaeological discourses also circulate?          sense, ‘putting’ archaeology in the world. Archaeology is
                                                                
Matthew M. Palus and Christopher N. Matthews
      Figure 1. Plate of Eastport neighbourhood made for the Mutual Building Association by Surveyor John Duvall, 1868
      (Source: Anne Arundel County Land Records Office).
overdetermined by the substantial contexts of site access,           situations that sustain archaeological research and public
political agendas and connections, or research interests             interest in archaeology. In this way we think the dialogics
of archaeology and its publics. Archaeologists are not               of archaeology may be brought to light in a manner that
free agents who bring archaeology to the world. To be                allows these relationships and assumptions in turn to
archaeologists specific persons are already engaged with             be made available for archaeological investigation. We
multiple discourses – including the interests and values             illustrate this process by considering the specific dialogic
of private property, cultural heritage, and professional             relations that fuel the archaeological results from this four-
status – whose boundaries restrict the possibilities of              year research project in Eastport.
archaeological work. By this we mean the already-
established public discourse about archaeology that makes            Our success in seeing other authors, in identifying these
our presence in the world as archaeologists meaningful,              dialogues and in approaching and contacting community
regardless of what we say about why we are there. This               values, has been partial, and for the purposes of this
heteroglossia is the public face we are considering here.            essay we will select one value that has had relevance
                                                                     for our project: the notion of property. In particular, we
We think this is an especially vital approach, for it brings         address this issue by articulating the idea of property and,
to the surface the ruptures in, or caused by, the social             especially, homeownership. All of the land available for
process of archaeology that are often smoothed over in               our excavations in Eastport was privately owned, and we
our writing and practices as we assemble our work as an              required the permission and cooperation of homeowners
archaeology, a consolidated production. If we assume that            to begin excavations. We approached this work home-by-
‘what we do’ is archaeology then we silence the contexts             home, family-by-family, taking opportunities to excavate
for our works, making it impossible to know which                    as they appeared and scheduling several home sites for
archaeology actually emerges from the field in the end.              investigation each summer. The welcome we received
Nor can we know who the authors actually are because                 was uneven. Eastport today is a biracial community. The
instead we just say who they are. This is not to suggest that        racial geography of the neighborhood, a site of ferocious
there is a programmatical step taken in each arrangement,            gentrification since preservation efforts in the adjacent
of denial or suppression. Rather, we wish to describe                historic district achieved some successes, is such that home
a more sincere investigation of the politically charged              sites associated historically with African Americans were
                                                                10
                                                      Significance, Value, And Property In The Public Face Of Archaeology
made available to our field school by their contemporary               interactions, support for our project was strong, but only
white owners, while the relatively limited area that is still          from a partial, if not in fact quite narrow, representation
occupied by African Americans was closed to us. This                   of the community. This prompted the methodological
situation did not improve despite outreach carried on                  question of how we might have garnered wider support
through appeals to cultural and spiritual leaders within the           and acceptance, but in the context of our essay we also
African American community, contiguous with a larger                   want to understand why we received any support at
community extending throughout Annapolis and the                       all. This is especially pressing when one considers the
surrounding county. The response to our research would                 inevitable disruption and expense that our excavations
best be described as impassive disinterest among all but               entailed and the number of home sites that contained no
a very few black Eastporters: we could and should have                 dramatic discoveries, or nothing traditionally recognized as
learned more from Carol McDavid’s experiences at Levi                  significant by historical archaeologists in the Chesapeake.
Jordon Plantation (see McDavid 1997).                                  In other words, why would anyone in Eastport allow us to
                                                                       dig at her or his home in the first place? We assume that
The profile of those who did cooperate with our research               there is a reason, and that people do not participate for no
was fairly consistent, comprised of families who had come              other reason than because they are asked. Were we simply
to reside within the community recently and who owned
their homes; their similarity to us was undeniable and                 underwriting the advancing gentrification and ballooning
unsurprising. As such – and like us – most of our hosts                of property values in the neighborhood, with the prestige
had yet to establish their ‘residency’ in the sense that they          and archaeological value-added that our work sometimes
might become ‘Eastporters.’ Many communities have the                  provides to homes as well as neighborhoods? That answer
sort of social criteria for residency that we witnessed in             comes to us immediately, and seems to be almost too facile
Eastport, where working-class roots and ties to the water              a criticism. While it cannot be set aside because it is facile,
extended residency to those who had family of four or even             we can acknowledge that it could obscure something else
five generations on the peninsula, and to a few who had in             at work regarding the relationship between discourses
the course of their lifetimes become ‘honorary’ residents.             on heritage and living in a place that ‘has’ heritage (this
                                                                       fetishization of heritage is also facile but, we believe,
Beyond the seeming narrow demographic appeal of                        useful in the following discussion).
our project, there was a particular case that struck us
as important in the context of our potential impact on
residents’ understandings and uses of the neighborhood.                Candlelight Cannibal Tours of
One homeowner was forthright regarding his objectives                  Annapolis
for our excavation, and those were to show that his house              We now want to consider ‘home’ in another context. Just
was the oldest on his block. In fact, based on discussions             as in Dennis O’Rourke’s film Cannibal Tours, discussed so
with neighbors about who had built his home and when,                  cogently by Dean MacCannell (1992), some homeowners in
he concluded that his home preceded most others on the                 Annapolis open up their homes to tourists in a coordinated
peninsula with a construction date of 1855, more than ten              performance of heritage stewardship. The domains of
years before the neighborhood had been platted. His house              heritage and homeownership overlap considerably in
resembled other two-story wooden homes in Eastport and,                Annapolis. Much of the historic district of the city is
after researching the title to the house, we concluded that            zoned for residences, and the local engine for preservation
it had probably been constructed during the 1890s. Beyond              claims wide support among private homeowners. By far
this, after two summers we failed to find anything deposited           the majority of buildings contributing to the nationally
on the property predating the late nineteenth century.                 recognized historic district are residences, with a few
So based on this category of evidence it was not likely                important exceptions that include five Georgian mansions
that the parcel had been settled earlier. This homeowner               now operated as house museums or offices, several
had researched the title to his house himself when he                  shopping streets, and some civic architecture as well. We
purchased it. He saw documentation on the purchase of his              want to present a parallel case from the historic district
lot from the original land speculators towards the turn of             of Annapolis, whereby the premier preservation advocacy
the century, and (it seemed to us) implausibly maintained              group in the city has formed important partnerships with
his early date for the construction of the house, with all of          homeowners in one particular neighborhood. The purpose
the same information that was available to the field school.           here is to problematize the overlap that exists in Annapolis
We may not agree, and we may find his steadfastness                    between heritage and homeownership, and learn something
implausible, but he has installed his 1855 date in the                 of value for our project in Eastport.
permanent land records of the county, allowing him to
throw our opinions back at us. We do not respond here                  Every autumn, Annapolis homeowners are enlisted in
with ridicule, but rather appreciate this illustration of the          a fundraising scheme that extends to the beginnings of
push-and-pull over different issues that went on between               historic preservation activism in the city with the founding
ourselves and homeowners everywhere in Eastport. That                  of the Historic Annapolis Foundation (HAF) in 1952,
he can maintain his statements against ready evidence is               known then as Historic Annapolis, Inc. HAF sells tickets
confounding to archaeology, which, more often, is given                for candlelight tours of private homes selected for their
greater evidential authority, and it betrays a tactics relevant        architectural significance and excellent renovation work, but
to our consideration of heritage and homeownership in this             they are also utilized due to the willingness of homeowners
community. The fact that we had no impact on his ideas                 to participate and open their homes so that HAF can raise
about his own house after working on his property for                  funds to support its activities. Exclusive VIP tours that
two summers was discouraging, but what we learn from                   include peeks into details of construction in cellars and
this is that he and other Eastport homeowners understand               attics are also available. VIPs pay significantly more for the
the functional power of inscription, and are capable of                privilege of receiving a tour from an architectural historian
weighing the social power we felt entitled to apply to the             employed by HAF than those guided by volunteer-docents
situation against that of the documents he had installed in            through the spotlessly-clean-but-cozy spaces designated
appropriate repositories.                                              by homeowners for the candlelight tours.
As stated, while we intended to undertake an archaeology               Most of these homeowners have been recognized by HAF
that was based in support from within the community                    with historic markers to display on their homes, which
and that addressed salient issues deriving from these                  are color-coded to indicate the period and style of the
                                                                  11
Matthew M. Palus and Christopher N. Matthews
                                                                 12
                                                      Significance, Value, And Property In The Public Face Of Archaeology
Figure 3. The Tug of War from the Eastport Side in November of 2003. Photograph: Matthew Palus.
This rejection may appear capricious, but it was based on a            can and must possess in order to have a culture, and his
systematic evaluation of architecture in Eastport that took            analysis is elegant. However, he writes as if the discourses
place almost ten years before this application was lodged.             themselves were transparent, and that the basic necessity to
An architectural historian working for HAF surveyed                    have was not challenged. ‘My deed says 1855.’ I suggested
Eastport and evaluated each house, and HAF still has                   earlier that this statement demonstrated a facility in
these records, including photographs of the façade of each             manipulating the specific social powers at work, in judging
Eastport home that was standing at the time. Across the                between competing truths: archaeological discoveries
board, Eastport homes received the lowest marks possible:              versus records administered by the municipality under a
they were consistently only ‘worthy of mention.’ So, while             different regime of authorship. Eastporters have expressed
Eastport (and arguably other neighborhoods in the city) is             the same facility in dealing with the historic district of the
excluded from the entitlement of historic home markers, it             city, approaching it through satirical performances and
is an exclusion that is also an inclusion. The neighborhood            parody directed at the emphasis on colonial history in the
seems to have been enclosed by the apparatus designed by               downtown, with its patron signers of the Declaration of
preservationists for the purposes of rejection.                        Independence. This amounts to an insurrection against the
                                                                       criterion applied to them from outside of the community
                                                                       by preservationists. They have identified the terms of
Conclusion                                                             this discursive engagement with heritage and simply
This brief departure and criticism of historic preservation            set them aside, provoking a sort of ‘scandal’ (Casteñeda
in Annapolis must also be a criticism of Archaeology                   1996). The content of the parody includes: a Declaration
in Annapolis, as a project that has been defined by its                of Independence from the City of Annapolis in 1998, read
partnership with preservationists in the city, and a project           by costumed militia halfway across the bridge spanning
in which we have both played a part. We see a trajectory               Spa Creek between Eastport and the historic district, and,
of antagonism between preservationists in Annapolis and                amazingly, the firing of brussels sprouts from cannons
residents and business owners in Eastport, and as historical           and muskets at the historic district. The flag of the City of
archaeologists we are guilty of underwriting the tacit                 Annapolis was also stolen from the front of City Hall under
valuation of older-as-better, even though we reject it in              cover of night. Thus in 1998 was established the Maritime
daily practice and in the conduct of fieldwork in Eastport.            Republic of Eastport, essentially a civic association that
                                                                       promotes the interests of Eastport businesses and residents,
One Eastport resident showed us how to do this by                      similar in nature to the Conch Republic in Key West,
rejecting the social powers we had established working at              Florida. The Declaration of Independence has become
archaeological sites in the historic district of Annapolis.            an annual event, the hurling of brussels sprouts having
‘My deed says 1855,’ is what he asserted again and again,              been replaced by a tug of war across Spa Creek involving
and this document, this date is conceptually equal to                  residents, business owners and sponsored teams (Figures
any we might try to connect to his home. This conforms                 2 and 3). The Maritime Republic describes the 1,700-
to Richard Handler’s essay ‘On having a culture’, and                  foot rope used in this enterprise on its web site: ‘With a
his central statement, derived from an analysis of the                 replacement value [in 1998 US dollars] of $23,488.50, it is
relationship between nationalism and cultural patrimony                one of MRE’s most valuable capital assets’ (www.theMRE.
in the Province of Quebec, that we are a nation because                org/tug2003/rope.htm 20 November 2003). Witness also
we have a culture (Handler 1985). The key to this phrase               the slogan of the Maritime Republic, ‘We like it this way,’
is not culture, it is the infinitive to have. Handler described        and that of the Eastport Business Association, to us even
the identification of culture as objects that a collectivity           more compelling: ‘What I do in Eastport is my business’.
                                                                  13
Matthew M. Palus and Christopher N. Matthews
The possibilities for cooperation between heritage                 Foucault, M. 1984. What is an Author? In P. Rabinow (ed.),
professionals and homeowners, as well as the differences             The Foucault Reader, 101–20. New York: Pantheon
and divisiveness that textures relationships between these           Books.
two neighborhoods of Annapolis, constitute a context               Hall, M. 1994. Lifting the Veil of Popular History:
in which home-ownership should be approached and                     Archaeology and Politics in Urban Cape Town. In
understood in Eastport as a domain that impacts our                  G.C. Bond and A. Gilliam (eds), Social Construction
interaction with homeowners. It includes categorizations             of the Past: Representation as Power, 167–84. London:
and hierarchies, histories of exclusionary practices,                Routledge.
apparatuses for preservation and so forth. It also entails         Hall, M. 1999. Virtual colonization. Material Culture 4,
resistances – sometimes dramatic struggles – and local               39–55.
projects of emancipation from exactly those discourses,            Hall, M. 2001. Social archaeology and the theaters of
and also from our own. Assembling this contextual                    memory. Journal of Social Archaeology 1, 50–61.
material is necessary for a critical dialogical approach to        Handler, R. 1985. On Having a Culture: Nationalism
our own project and for considering what might comprise              and the Preservation of Quebec’s Patrimoine. In G.W.
‘community archaeology’ in this very specific setting.               Stocking, Jr (ed.), Objects and Others: Essays on
                                                                     Museums and Material Culture, 192–217. Madison:
                                                                     University of Wisconsin Press.
References                                                         Joyce, R.A. 2002. The Languages of Archaeology. London:
                                                                     Blackwell.
Bakhtin, M.M. 1981. The Dialogic Imagination. Austin:              MacCannell, D. 1992. Empty Meeting Grounds: The
  University of Texas Press.                                         Tourist Papers. London: Routledge.
Bender, B. 1998. Stonehenge: Making Space. Oxford:                 McDavid, C. 1997. Descendants, Decisions, and Power:
  Berg.                                                              the Public Interpretation of the Archaeology of the Levi
Casteñeda, Q.E. 1996. In the Museum of Maya Culture:                 Jordan Plantation. Historical Archaeology 31, 114–31.
  Touring Chichén Itzá. Minneapolis: University of                 Potter, P.B., Jr. 1994. Public Archaeology in Annapolis:
  Minnesota Press.                                                   A Critical Approach to History in Maryland’s Ancient
Colborn, F.M. 1963. The Neighborhood and Urban                       City. Washington, DC: Smithsonian Institution Press.
  Renewal. New York: National Federation of Settlements            Saunders, J.R. and Shackelford, R.N. 1998. Urban Renewal
  and Neighborhood Centers.                                          and the End of Black Culture in Charlottesville, Virginia.
Dongoske, K.E., Martin, D.L. and Ferguson, T.J. 2000.                Jefferson, North Carolina: McFarland and Co.
  Critique of the claim of cannibalism at Cowboy Wash.             Schuyler, D. 2002. A City Transformed: Redevelopment,
  American Antiquity 65, 179–90.                                     Race, and Suburbanization in Lancaster, Pennsylvania,
Foard, A.A. and Fefferman, H. 1966. Federal Urban                    1940–1980.        University     Park,    Pennsylvania:
  Renewal Legislation. In J.Q. Wilson (ed.), Urban                   Pennsylvania University Press.
  Renewal: The Record and the Controversy, 71–125.                 Wilson, J.Q. (ed.) 1966. Urban Renewal: The Record and
  Cambridge: MIT Press.                                              the Controversy. Cambridge: MIT Press.
                                                              14
                                   Epidemic of Medicine:
                         an Archaeological Dose of Popular Culture
Krysta Ryzewski
In 1871, J.C. Ayer’s patent medicine factory in Lowell,                of alcohol, drugs, or caffeine. In an era predating modern
Massachusetts was producing 630,000 doses a day. Ayer’s                medical science, patent medicine producers marketed
remedies were advertised as cure-alls that would treat                 homemade remedies to soothe every imaginable ailment.
everything from anxiety to arthritis in a single product.              Although the term ‘patent’ was applied by nearly all
The company claimed that the annual output of its 12                   producers to invoke some sort of tangible authenticity,
million advertising pamphlets would stand at a height of a             most medicines of the late nineteenth century did not
mile and a quarter, and that the circulation of its almanac            actually have government-issued patents (American
was second only to that of the Bible (Steward 1993: 10).               Medical Association 1912: 9).
The Ayer Company’s productivity was not exceptional                    The social conditions of the late nineteenth century enabled
but characteristic of the boom in the patent medicine                  patent medicines to spread rapidly. The introduction of
industry, which lasted from the mid-nineteenth until the               inexpensive newspapers, the growth of urban populations,
early twentieth century. Across North America, medicinal               unhealthy eating habits characterized by starchy diets,
advertisements surfaced in all conceivable forms of media.             and emerging discourses on health and hygiene created
Images and testimonials were plastered everywhere from                 an untapped market, especially among the urban poor,
the sides of urban factory buildings to billboards along               who represented millions of potential customers (Leiss et
country roads, and from the recently deforested land in                al 1986: 74). The scale of patent medicine consumption
Yosemite to the cliffs of Niagara Falls (Helfand 2002).                is impressive; the number of medicines advertised as
Historians refer to this period of explosive, transformative,          ‘patented’ increased from 15,000 in 1850 to 50,000 by
and ubiquitous marketing as the ‘Age of Disfigurement’                 1905 (Young 1974: 94). In the United States, the growth
(Young 1960: 120).                                                     in patent medicine popularity coincided with a utopian
This chapter examines the patent medicine boom as a relic              climate of institutional reform, temperance campaigns,
of nineteenth-century popular culture, thus prompting                  and suffrage movements. The democratic spirit of the
a critical discussion about what popular culture might                 1840s supported the popular and traditional belief that
have been in the past and providing an example of how to               everyone could be his or her own physician. In effect,
interpret it archaeologically. Patent medicine consumption             advertisements informed consumers of what ailments
prospered in the increasingly global and industrialized                should be medicated and which medicines should be used
world of the late nineteenth century. In the United States,            (Helfand 2002; Figure 4).
patent medicines were among the very first standardized,
brand-name products marketed and consumed on a national
scale. Medicinal advertising shaped peoples’ perceptions
of well being and their senses of familiar landscapes. In
this period predating modern medical practices, consumers
self-medicated with non-prescription patent medicines,
many of which contained sizeable quantities of addictive
drugs and alcohol.
If the patent medicine boom represents a form of past
popular culture, then significance lies in understanding
how everyday, mundane medicine consumption became
elevated to a more symbolic status among users. By
examining the phenomenon of patent medicine usage in
a broader context of communication, it may be possible
to understand relationships between the production and
reception of advertisements, medicine consumption and
use, and the active negotiation of personal tastes, identities,
and concerns.
Understandings of the overlapping and discursive reality
of these processes, as gathered through the following
contextual analysis, provide insight into historical health
concerns, but also into less accessible and under-theorized
perceptions of the body, individual constructions of
self image, ideas of pain relief, and social expectations
(Beaudry et al 1991; Loren 2001; Meskell 2000: 20).
                                                                  15
Krysta Ryzewski
The turn-of-the century exposés of muckraking journalists            of intellectuals (Burke 1978: 9; Browne 1991: 2). By
and Progressive Era temperance crusaders portrayed the               the nineteenth century popular culture was commonly
patent medicine boom as an epidemic that prospered by                associated with mass-produced culture, particularly those
creating drug addicts out of consumers. In 1905, Samuel              items made for and consumed by working classes (Traube
Hopkins Adams’ compositional tests revealed that many                1996: 131). Today this association persists, especially in
of the best-selling patent medicines included intoxicating           the scholarly tendency to analyze material culture using
amounts of alcohol and sizeable doses of narcotics such as           binary (high vs low) classifications in which popular
cocaine, cannabis, morphine, and opium (Adams 1905: 10–              culture objects are understood as analogous to low culture.
12). Adams published his findings with Collier’s Weekly in           Glass medicine bottles from three distinct New England
a series of essays entitled ‘The Great American Fraud’. In           settlements confirm that patent medicine usage transcended
one essay Adams warned that in 1905, ‘[America would]                conventional and structured socio-economic categories.
swallow huge quantities of alcohol, an appalling amount              This complexity signals a more ambiguous dimension that
of opiates and narcotics, and a wide assortment of drugs             forces us to reexamine the ‘popular’ in popular culture.
ranging from powerful and dangerous heart depressants
to insidious liver stimulants, and far in excess of all other        A challenge exists for historical and contemporary
ingredients, undiluted fraud’ (Young 1960: 219). These               archaeological theory in how to recognize and grasp past
exposés provided the impetus for the swift passage of the            popular culture. A review of the literature on popular culture
Food and Drug Administration’s (FDA) Pure Food and                   reveals that archaeologists have rarely attempted to define
Drug Act in 1906.                                                    or apply the topic in relation to material culture research
                                                                     (see Gould and Schiffer 1981; Shanks and Tilley 1987;
Typical of the period, American manufacturers did not                Browne 1991; Little 1991; Buchli and Lucas 2001). Rather
usually disclose ingredients on their bottle labels, which           than conducting contextual analyses, the predominant
critics viewed as intentional manipulation of consumers’             tendency of archaeologists working with items of popular
trust. In advertisements, however, many manufacturers                culture, especially mass produced goods, is to analyze them
made no effort to hide narcotic substances or stimulants;            in Marxist-inspired frameworks. Consequently, artifacts
they often stressed their presence by promoting their                of popular culture are usually interpreted as reflecting
reliable and invigorating properties (Spillane 2000: 74–75;          relationships of dominance and resistance, and as being
Figure 5). Even though the feel-good ingredients in patent           particular to lower social classes (Shackel 1991: 36).
medicines may have only masked rather than cured some
ailments, consumers relished in their powers, familiarity,           The aim here is to reexamine interpretations for material
and satisfying performance.                                          remains of popular culture by exploring possibilities
                                                                     that account for the complexity of human agency within
                                                                     culturally and temporally-specific social phenomena
Popular culture                                                      (Gramsci 1971: 7; Hall 1981: 239: Bennett 1986: 6–21;
         ‘No class escapes them – from the poor man’s                Barker 1989: 261; Beaudry et al 1991: 159–65; Traube
         pay, the nostrum takes no trifling part away.’              1996: 133). In understanding these complexities, it is
         (Crabbe in A.M.A. 1912: i)                                  necessary to move beyond straightforward analyses of
                                                                     objects and their dissemination, and, as Kaplan suggests,
Popular culture emerged as an idea during the                        shift attention to the diverse ways that objects of popular
Enlightenment era among intellectual circles who aimed               culture were ‘by accident and by design’ perceived, used,
to set apart the culture of the people, which was considered         and transformed (1984: 2). Approaches that consider
the more primitive culture, from the high, learned culture           dialogues between individuals and cultural texts are most
              Figure 5. Cocaine praised for its curative powers, 1885. (National Library of Medicine, History of
              Medicine Collections)
                                                                16
                                                         Epidemic of Medicine: an Archaeological Dose of Popular Culture
applicable, especially for broaching less exotic topics that           of consumption that traversed the American population.
were once hallmarks of daily life in a diverse community               Through careful contextual analysis, the complexity of
ie, conceptions of well-being, health concerns, body image,            the dialogue between people and these cultural texts sheds
pain relief, and even addictions (Abu-Lughod 1991: 130;                valuable light onto the unfolding of social relationships
Hall 2000; Ortner 1991: 163–89; Thomas 1991: 3). One                   and individuals’ very personal concerns.
influential approach is Martin Barker’s notion of ‘contract’,
which simply states that texts communicate to people in
ways that they will recognize. The resulting dialogues                 Advertisements
succeed insofar as they have elements that are relevant to             Advertisements were the flexible mechanism that allowed
values in the readers’ lives (Barker 1989: 261).                       patent medicines to appear respectable and acceptable.
The ability of people to recognize and find relevance in a             Depending on the media in which they appeared, the
medicinal advertisement or patent medicine product can                 images used, and their embedded ideological constructs,
be further understood as operating within the framework                patent medicines thrived as a form of popular culture
of Bourdieu’s habitus, in which structure and agency are               that capitalized on and overlapped realms of high, low,
mediated, reproduced, and transformed by both individuals              and folk cultures. Advertisements flourished in all types
and social circumstances (Bourdieu 1977: 72–79). The                   of magazines, newspapers and literature, at tourist
concept of habitus offers a critical link between the social           attractions, and along railroad routes. All of these media
contexts of patent medicine popularity, advertising, and the           had manifestations favored by working and upper classes
meaningful experiences of individuals negotiating these                (Traube 1996: 140). The urban working classes were likely
broader social structures. This perspective provides the               to encounter advertisements in public spaces, at amusement
ability to contextualize individuals within lived experiences          parks, and in the penny press. These public activities were
of the patent medicine boom. Most importantly, their lived             routinely frowned upon by the long-established upper
experiences embody the many motivations, strategies,                   class, which related to advertisements that catered to
and tastes that factored into decisions to consume patent              their more refined values, as they traveled along railroad
medicines. These theoretical underpinnings stress the need             routes or read intellectual publications. The character of
to recognize artifacts of popular culture for their complexity.        advertisements simultaneously catered to and redefined
Patent medicine bottles and advertisements can only be                 identities by targeting social expectations and familiar
understood as objects infused with multiple meanings and               cultural concerns. With such an overwhelming and rapid
situated within individual cultural negotiations.                      saturation of media in their daily environments, it is likely
                                                                       that peoples’ senses of time, space, routine, and self were
As the following archaeological evidence illustrates,                  somewhat altered (Kasson 1978; Strinati 2000: 242).
the same brands of patent medicines were consumed
by all classes. The widespread trend of patent medicine                Advertisements had as profound an effect on the landscape
consumption does not mean, however, that people had                    as they did in shaping how people treated and understood
the same concerns for the same reasons. In this case,                  their bodies in the late nineteenth century. By notifying
the failure of class to act as a structure for interpreting            and sometimes alarming the public about health concerns,
meaning signals the presence of more complex concerns                  advertisers created new social realities of the body that
located at the individual level. Central to Barker’s idea of           were not necessarily accurate medically. Some products
‘contract’ is the need to recognize ideology as dialogical,            were advertised to treat entirely unrelated ailments in one
contextually dependent, and enormously variable, with                  dose. For example, Atlas’ Baby Syrup claimed ‘to facilitate
reasons for consumption rooted in explanations that can                teething and regulate bowels’ at the same time, while
be rational, emotional, private, public, harmless, and                 Cooper’s Quick Relief offered the ‘three minute cure of
harmful (Barker 1989: 261). These manifold possibilities               deafness and stiffened joints’ (Fike 1987: 145; Baldwin
for consumption demonstrate that a clear relationship                  1973: 128).
does not exist between treatments of the body, advertising
representations, material culture, and landscape. Rather,              Manufacturers contributed significantly to social
the relationship between medicine consumption and the                  conceptions of disease by publicizing names of illnesses,
user’s behavior is supported by archaeological contextual              outlining their symptoms, and explaining both with
associations, which sometimes signal regular use inside the            biological and medical language. By suggesting a
home, but sometimes clandestine use elsewhere. The very                common frame of reference for how people thought about
act of ‘medicating’ in a particular place is tied to conscious         and talked about bodily concerns, these new notions of
decisions of the consumer. These decisions are further                 medicine and illnesses likely superceded many traditional
mediated by culturally constructed discourses concerning               and cultural understandings of disease. To a degree, the
the body and a perceived need for medicine. All of these               public displays of advertising created a collective social
elements are inextricably linked in a way that can inform              memory that was greater than an individual experience,
constructions of identity in relation to particular episodes           yet simultaneously allowed for the individual to reflect on
of consumption (Meskell 2000: 13).                                     his or her own identity (Fisher and Loren 2003: 227; Joyce
                                                                       1998). Whether or not individuals paid close attention to
The wide range of media outlets containing patent medicine             ‘medical’ information in advertisements, at the very least
advertisements, both in print and on the landscape, provide            advertisements urged individuals to dose with medicine
part of a cultural text for recovering meanings about how              when they did not feel well. For the consumer who might
medicines were received, experienced, and incorporated                 not be sure what was wrong or which product to buy, an
as part of the users’ realms of acceptable treatment                   endless array of all-in-one products existed. Medicines,
possibilities at a given moment (Beaudry et al 1991: 165;              such as Fahrney’s Celebrated Blood Cleanser, Davis’
Brumfiel 2000: 249). The advertisements should not,                    Depurative, Daniels’ Electric Oil, and Colton’s Tonic
however, be viewed as literal displays of late nineteenth-             Elixir, promised simply to ‘cure everything’ (Baldwin
century social realities. Instead, they should be recognized           1973: 141).
for their intrinsic ideological constructs, which reflect
social relationships, identities, and ideals concerning                The magnitude of advertising and its implications for
health, hygiene, and morality (Fisher and Loren 2003:                  reshaping cultural and physical landscapes, as well as social
227). The phenomenon of patent medicines and their                     and individual bodies, should not be understated. In effect,
advertisements documents a widespread popular culture                  people were literally surrounded by advertisements at every
                                                                  17
Krysta Ryzewski
turn. In 1893, Ayer’s patent medicine varieties, originating           used to gain public appeal except, of course, images of
from Lowell, were advertised in 6,900 publications. One                ill people, who were conspicuous by their absence from
of these, the Ayer’s Almanac, sold 18 million copies in 31             medicine advertisements. Many products were named
languages ranging from Swedish to Hawaiian. Advertisers                after doctors, presumably with the intention of adding
catered to every imaginable audience. Medicines appeared               a measure of medical legitimacy to the remedy. Native
on trading cards, puzzles, in children’s storybooks, and               Americans also frequently appeared in product names and
in the housewife’s Preserve Book, Book of Emergencies,                 imagery, invoking special healing powers along with the
and Book of Pies and Puddings (Steward 1993: 42). Each                 charm of the noble savage (Helfand 2002; Figure 6)
publication was sure to contain at least one reference per
page to an Ayer’s patent medicine variety, reminding users             Other advertising tactics involved partial descriptions
at all stages of life where to turn when they felt ill.                in Latin, which were likely to appeal to more educated
                                                                       audiences. Often, patent medicines implied worldliness
Advertisers recognized that pain and vanity had the                    in their depictions of foreign, remote, and mythological
strongest psychological appeal to consumers (Fishbein                  places (Orser 1994). By utilizing these exotic destinations,
1932: 328). Some patent medicine manufacturers                         advertisers marketed patent medicines as the ticket to
used personal testimonials to market their product.                    paradise. Most common, however, were images of children
Manufacturers from Raymond & Co., the maker of                         (see Figures 5 and 6), due to their associations with
Raymond’s Pectoral Plasters (‘the positive cure for                    universal and romanticized ideals of innocence and purity:
whooping-coughs, bronchitis, etc.’), combed through local              children symbolized the vitality that the sick, unpleasant,
newspapers to target potential customers. In a superficial             and tired consumers hoped to regain through taking patent
attempt at humanitarian outreach, Raymond & Co. located                medicines (cf. Figure 7).
a Sunday school superintendent in Virginia and furnished
him with the following note, which was later published in
advertisements:                                                        Archaeological examples
         Dear Sir: We noticed in the ________ Journal                  An initial attempt to tease out the complex interrelationships
         that Whooping Cough is interfering with the                   between advertising, the popularity of patent medications,
         attendance of your school and are of the opinion              and their uses is explored in analyses of patent medicine
         that Raymond’s Pectoral Plasters are not known                bottle assemblages from excavations at three contrasting
         in your vicinity, or this would not be the case.              properties in Massachusetts: the urban upper-middle-class
         We wish you would hand the one enclosed to the                Kirk Street Agents’ House in Lowell; the working-class
         mother of one of the little ones affected, that she           Boott Mills boardinghouses also in Lowell; and the
         may see for herself what they ACCOMPLISH.                     rural upper-middle-class Spencer-Peirce-Little Farm in
         Then advise us, on the enclosed card the name of              Newburyport. The embossing, manufacturing techniques,
         the merchant in ________ who sells medicines                  and style of glass medicine bottles provide highly
         of any kind that we may take up with him the                  diagnostic information on product date and type (Toulouse
         sale of these Pectoral Plasters in your community.            1970: 50). Contextual associations reveal much about the
         (American Medical Association 1912: 689)                      social circumstances surrounding the bottles’ deposition
                                                                       and reasons for use.
Manufacturers used especially clever marketing strategies
to promote their patent medicines. The assortment of                   Excavations conducted by Boston University over the
meaningful and provocative imagery in advertisements                   past two decades situate the Spencer-Peirce-Little farm as
communicated to all classes, ethnicities, genders, and ages.           the seat of Newburyport merchant elite from 1670–1827,
Advertisers transformed traditional symbolic meanings by               and as the residence of upper-middle class farmers for
pairing patent medicines with mixes of artistic imagery,               the remainder of the nineteenth century (Benes 1986: 13;
patriotic heroes, historical events, and cultural references.          Beaudry 1995: 19). The excavated deposits document
Ultimately there were no limits to the tactics that advertisers        three distinct periods of occupational history; glass bottle
                                                                  18
                                                       Epidemic of Medicine: an Archaeological Dose of Popular Culture
                Figure 7. Advertisement for teething syrup with an active ingredient of morphine, 1887. Unlike
                American versions, British labels for this product had to be marked ‘Poison’ (Helfand 2002).
remains reflect a clear transition in consumption from               blood impurities, nausea, anxiety, pimples, balding and
homemade and locally produced remedies in the earlier                graying hair, female concerns, and teething – to name but
years to a full scale and frequent consumption of patent             a few (Fike 1987: 239; Bingham 1994: 151; Ryzewski
medications during the later half of the nineteenth century.         2001: 51). To infer specific health problems directly from
A minimum number of 64 medicine bottles were excavated               the medicines present in the archaeological assemblage
and of these 58 bottles were manufactured in the later third         may be possible, but this inference risks masking the more
of the nineteenth century. The increasing consumption of             complex connections between advertising, medicines,
patent medicines is associated with the late nineteenth-             and individuals. As items of popular culture, these patent
century Little family occupation and two stratigraphic               medicines must not immediately be viewed as literal
contexts, a wood house outbuilding and a fence-post                  indicators of the Littles’ ailments, but rather as vehicles
construction. The deposits reveal an assortment of baby              for interpreting how they perceived their bodies, their
syrup, extracts, pectoral, frostilla, nervine, hair restorer,        health, and the standards of well-being established in their
cocaine, sarsaparilla, and highly alcoholic bitters. Many            broader social contexts.
of these products were locally produced examples from
the Colton and Ayer Companies in Lowell, Massachusetts,              Similar insight into the widespread popularity of patent
while some indicated manufacturers as distant as Oregon              medicines is gained from analyses of bottles from the
(Ryzewski 2001: 56).                                                 Boott Mills in Lowell, Massachusetts. The Kirk St.
                                                                     Agents’ House was constructed in 1845–46 to house
At first glance, the assemblage seems to depict an array             the agents and their families from the Boott Mills and
of health concerns troubling the Little household. At least          the Massachusetts Mills, which were two of the largest
two different brands of hair restorer (Burnett’s Cocaine and         textile mills in Lowell. Located just one block away from
Ayer’s Hair Vigor) were found in separate archaeological             the mills’ boardinghouses, this impressive upper-middle
contexts. Perhaps a Little had seen the ad for Burnett’s             class duplex stood in stark contrast to the workers’ living
Cocaine that proclaimed:                                             conditions (Beaudry and Mrozowski 1987: 11).
   Premature loss of the hair, which is so common now-a-             In 2001, archaeological fieldwork in the Boott Mills agent’s
   days, may be entirely prevented by the use of Burnett’s           half of the private backyard uncovered a minimum of 16
   Cocaine. It has been used in thousands of cases where             patent medicine bottles in two strata of a single 1x1 meter
   the hair was coming out in handfuls, and has never                unit, which dated to the late nineteenth century (Griswold
   failed to arrest its decay, and to promote a healthy and          2003: 19–22). Such a high volume of patent medicine
   vigorous growth. It is, at the same time unrivaled as a           consumption excavated from this one area indicates a
   dressing for the hair. A single application will render           probable habit of frequent usage amongst the Boott Mills
   it soft and glossy for several days (Harper’s Weekly              agents who, ironically, were notorious for their firm
   1861, cited in Wilson 1981: 65).                                  restrictions against workers’ drunkenness (Mrozowski et
Or perhaps someone in the household had seen an                      al 1996: 72).
advertisement for Burnett’s Cocaine and was drawn to the             Despite such efforts to regulate workers’ lives, earlier
product that claimed to be, ‘The Best and Cheapest Hair              excavations at the Boott Mills workers’ boardinghouses
Dressing in the World’ (cited in Abodeely 1999: 12).
                                                                     did uncover evidence of frequent medicine consumption,
Viewed in light of the diseases they claimed to treat, the           with minimum totals of 29 and 49 patent medicine bottles
patent medicines at the Spencer-Peirce-Little Farm indicate          from two excavated areas. In total, medicinal bottles
that the Littles might have experienced an array of ailments         represented 50% and 49.5% of the total assemblages
including indigestion, constipation, chest congestion,               (Bond 1989: 124–27). The vast majority of these bottles
                                                                19
Krysta Ryzewski
date from 1880 to the early 1900s. With strict regulations             materialized through the decisions of consumers. These
and a negative stigma attached to alcohol consumption,                 individual experiences involved overlapping relationships
complete medicine bottles excavated from a privy, under                to one’s landscape of advertisement, material culture of
the floorboards of an outbuilding, and along regularly                 patent medicines, bodily perceptions, motivations, and
traversed backyard pathways provide important contextual               desired outcomes.
associations. Kathleen Bond suggests that these contexts
indicate clandestine drinking activities among the borders,            Historical archaeology can achieve more in-depth
which included a range of ethnic and immigrant groups.                 explorations of selection and consumption by recognizing
                                                                       what popular culture was, by viewing its processes in a
Whether or not these medicines were consumed with                      larger framework of communication, and by using multiple
intentions to treat health concerns, it is noteworthy that             strands of evidence in reconstructing the complex and
a bottle of medicinal bitters, such as those found at the              sometimes discrete variables of selection (Bennett 1986;
boardinghouses contained as much as 44% alcohol at a                   Miller 1987: 175; Spencer-Wood 1987; Barker 1989;
time when beer contained 5% alcohol (American Medical                  Ashplant and Smyth 2001: 47; Majewski and Schiffer
Association 1912: 16–21).                                              2001: 27).
These diagnostic artifacts and their associated contents               No matter how inexpensive or common the medicine, the
permit comparisons between household deposits and                      consumer always aimed for a specific outcome, but not
the social context of the patent medicine boom. The                    necessarily an outcome that was listed in an advertisement
archaeological evidence from the Kirk Street Agents’                   or on a medicine bottle’s label. Perhaps an outcome would
House reveals that the Boott Mills agent’s household was               enhance a reputation, relieve stress, calm a crying baby,
consuming many of the same locally produced brands as                  prevent balding, freshen breath, clear up a complexion,
the Little family in Newburyport and the workers in the                lessen female complaints, or intoxicate. These desired
nearby Boott Mills boardinghouses. Bond noted that of                  outcomes were always deeply rooted in non-medical
the 29 medicine bottles excavated from one area of the                 social contexts. In one of the many testimonials for
boardinghouses 14 were local products from the Ayer and                Hood’s Sarsaparillas, the medicinal and non-medicinal
Hood Companies in Lowell, three were products from                     uses of patent medicines are both praised. At 18% alcohol,
other Massachusetts companies, and the remaining 12 were               Hood’s could not freeze but, as advertised, could certainly
from a variety of distant locales linked to Massachusetts              ‘cheer as it cured’ (Holbrook 1959: 45). This ‘cheer’ might
by the transcontinental railroad (Bond 1989). This pattern             have been especially alluring for someone who sought to
mirrors the diversity in origins of the Little’s and the Kirk          alleviate the stress of a long day, or for someone who needed
Street agents’ bottles (Ryzewski 2001).                                a quick boost. In some situations, consumers may have
Also intriguing is the deposition of intact or nearly intact           hoped that the medicine’s effects would give them abilities
glass bottles at each site (Mrozowski et al 1996: 73).                 to gain access to different social groups by revealing
The reluctance to recycle or redeem bottles for cash                   and concealing different selves. Extending Fisher and
signals a degree of privacy, secrecy, or even shame about              Loren’s notion that, through dressing, individuals have the
exposing one’s health concerns, or drinking habits, to                 ability to ‘put on a social skin’, perhaps patent medicines
the boardinghouse keepers and general public. Whether                  provided an outcome or feeling that empowered some
dosing for disease, leisure, vanity, or addiction, it is likely        weary individuals to ‘face the day’, and allowed others to
that if these vulnerabilities were revealed, one would not             ‘save face’ in demanding social situations (2003: 225).
measure up to the social standards of the late nineteenth              However mundane or routine the concern appears, the
century. Given the importance of maintaining a healthy                 aspired end result signifies a very individual concern
and upstanding image, openness about the misuse of these               related to the consumer’s desire for group membership,
medicines would not only discredit the product, but the                individual identity, well being, and comfort. The wrong
immoral undertones of addiction, abuse, and indulgence                 medicine selection or an unintended outcome could
would likely exclude the consumer from membership in                   easily lead to frustration, embarrassment, and exclusion
Newburyport’s social circles or in Lowell’s community.                 (Miller 1987: 171). Most importantly, however, the
                                                                       archaeological evidence surrounding the popularity of
                                                                       patent medicine consumption indicates that people really
Interpretation                                                         believed in their curative and their comforting powers and
The patent medicine boom was both embraced and                         correspondingly purchased and dosed with medicines in
propelled by closely intertwined dialogues between media,              epidemic proportions. This insight into individual concerns
medicines, social expectations, and individual identities.             is facilitated within the mediating framework of habitus
Several archaeologists and material culture scholars have              and by close contextual readings of the complex dialogues
discussed the role of advertising in relation to consumption,          surrounding the patent medicines as popular culture.
concluding that there is no direct relationship between
advertisements and long-term consumer choice (Miller
1987: 169; Majewski and Schiffer 2001: 32). To treat                   The end?
consumers of patent medicine (and popular culture)                              They can talk about Shakespeare, but in my
as duped by misleading advertisements is to accept a                            opinion old Hostetter – and Ayer – had more
deterministic perspective that ignores other aspects of                         influence on the national life than any of ‘em.
culture and the consumer’s active role in the decision                          (Uncle Henry in Collier’s Weekly, in Young 1960:
making process.                                                                 Chapter 9)
It is clear from the archaeological evidence that patent               Archaeological remains of patent medicine bottles coupled
medicines were popular. It is clear from the documentary               with documentary evidence from advertisements provide a
evidence that advertisements of patent medicines were                  clear example of the significance of past popular culture.
also popular. Yet a clear cause-and-effect relationship does           The abundance of advertisements, which ostensibly
not exist between advertisements and patent medicine                   offered consumers complete freedom of choice, did not
consumption, or vice versa. Rather, the contexts of                    actually articulate social reality. As structures within a
medicinal use and the content of advertising exist together            broader cultural discourse, advertisements harnessed and
as part of an intangible popular domain, which was only                organized ideological constructs, framing a limited set of
                                                                  20
                                                        Epidemic of Medicine: an Archaeological Dose of Popular Culture
possibilities for how users thought about, spoke about,               thrive, propelled by recurring promises of cheerful, stress-
and imagined how medicine should work. Consumers                      free and happier lives for a new generation of consumers.
of patent medicines in the late nineteenth century were
reminded through advertisements about new standards for
well being, health and hygiene. Forced to negotiate and               References
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                                                               22
                      Slavers, Swashbucklers, and Salvors:
           the Ethics of Public Presentation in Nautical Archaeology
Brian W. Gohack
                                                                          i
Introduction                                                          Unlike most modern archaeologies, nautical archaeology
                                                                      as a discipline has remained generally uninterested in a
Nautical archaeology today faces a profound challenge.                problem-based, theoretically informed anthropological
Despite continued international efforts over the past                 approach to the past (Gould 1981, McGhee 1998). Rather,
three decades to enact legislation protecting underwater              nautical archaeologists tend to conduct themselves
heritage (Giesecke������������������������������
           ���������������������������������������
                        2002: 577–80), the number of                  like architectural historians, in that they seem content
professional salvors exploiting historic shipwrecks has               to describe the minutiae of ship construction without
risen at an alarming rate. Profit-driven salvage, despite             attempting to contextualize ships, their cargoes, and the
its demonstrated negative impacts on archaeological site              people who traveled in terms of wider cultural processes.
integrity and analytical rigor (Miller 1987; Kechington               This obsession with ship construction has led to a narrow
et al 1989; Johnston 1989; Mather and Watts 2002), has                focus on ‘oddity’ vessels: the biggest, oldest, most obscure,
increasingly been viewed by governmental regulators                   or otherwise outstanding examples of maritime technology.
and the public at large as an acceptable balance between              As late as 1987, prominent nautical archaeologist Anne
academic research and free enterprise. A substantial,                 Giesecke (1987: 12) estimated that of 12,000 known
well-developed body of literature addressing the ethical              shipwrecks in US waters, only 5% were ‘historic’ or ‘had a
problems inherent in the practice of underwater salvage               story to tell about their past.’ Likewise, investigations into
exists (eg, Elia 1995; 1992; Mather and Watts 2002), and I            more technologically nondescript vessels are often driven
will not rehash arguments that have been made elsewhere.              by their associations with famous historical episodes or
Rather, this chapter will explore the various strategies by           time periods (Gould 2000: 10–11). These same biases
which salvors have successfully come to dominate public               are plainly evident in archaeological articles on slave
discourses on nautical archaeology and in turn use them               shipwrecks. Graeme Henderson’s 1974 excavation of the
to publicly legitimize a body of practice that is inherently          former Portuguese slaver James Matthews (interim report
                                                                      published in 1976), for instance, is mainly interested in the
at odds with effective archaeological inquiry. These                  ship as a rare example of slave ship construction from the
strategies, often carried out with the help of professionally         mid nineteenth century, a period when the British Royal
trained archaeologists and other heritage professionals,              Navy pursued an official policy of destroying vessels
result in a public deemphasizing of the importance of                 captured engaging in slaving activities. Likewise, Abbass’
controlled archaeological methodology, long-term artifact             and Zarzynski’s (1998) investigations of what they contend
preservation, and critical interpretation of the past in favor        is the Gem are almost exclusively descriptive, with almost
of sensationalism and wild speculation (Johnston 1989;                no attempt to contextualize the ship’s use. A small cadre
Bass 1990; Goodheart 1999).                                           of behavioralist archaeologists conducting programs of
While such criticisms apply to salvage operations on                  comparative research on less glamorous sites (Gould
many different types of submerged archaeological sites,               2000; Muckelroy 1978; McCarthy 2001; Souza 1997)
                                                                      has offered an encouraging alternative to the status quo
I will specifically examine how salvors have exploited                in nautical archaeology. However, their success has been
slave ships, a symbolically potent class of vessels that              constrained on one side by a lingering general antipathy
is little understood in historical and archaeological                 toward theory among nautical archaeologists, and by the
terms. The origins of this paper lie in observations I                rejection of behavioral theory among terrestrial historical
made while conducting a seminar project on slave ship                 archaeologists in favor of more ideologically-centered
archaeology as well as in background research that I                  interpretive frameworks.
conducted with Krysta Ryzewski on the possible 1850s
wreck of the reputed slaver Gem in Newport, Rhode                     Dismayingly, the increasing success of salvors in positioning
Island. Considering the current popularity of African                 themselves as legitimate scholars (Cockrell 1990: 14) has
diasporic archaeology among historical archaeologists, it             exposed this lack of theoretically situated analyses as
is surprising that while the two slave ships excavated by             an increasing liability. The first major wave of historic
private salvors, and archaeologists working with them, had            salvage, typified by Mel Fisher’s pillaging of the galleon
                                                                      Atocha and the Gold Plate fleet, was aimed at an extremely
each received full-length publications, extensive media               small subset of vessels notable for their material value.
coverage and accompanying museum exhibitions, only                    While initial bonanzas such as these did prove lucrative
five pieces of archaeological literature concerning slave             to salvors, both through sales of artifacts and through
ships and written by authors not associated with for-profit           investments by venture capitalists, the ensuing profusion
salvage were in publication at the time. Furthermore, just            of treasure-hunting enterprises could not support itself on
one, a monograph on the slaver Fredensborg written by                 a series of financially disappointing hauls (Throckmorton
amateur archaeologist Leif Svalesen (Svalesen 2002), was              1990). In response, salvors used to selling their projects by
greater than article length. What is worse, each of these             employing popular fantasies of the past quickly realized
publications exhibited the typical deficiencies of nautical           that history, not gold, was their most valuable commodity.
archaeological scholarship, weaknesses that help to explain           At first, their attempts to exploit this realization were
the ineffectuality of the subdiscipline in countering the             awkward and heavy-handed. A tactic typical among
challenges posed by treasure hunters.                                 unscrupulous salvors was to plant unprovenienced artifacts
                                                                 23
Brian W. Gohacki
on famous wrecks (Gould pers. comm.), thus increasing                  of their most common criticisms (Bass 1990). Boding even
their market value through historical association. Fisher              worse for anti-salvage archaeologists, salvors can honestly
himself was accused of pioneering this kind of scheme                  say that they are bringing information to the public about
by selling fake Spanish doubloons allegedly recovered                  kinds of wrecks that academic archaeologists have written
from the Atocha (Carrier 1998). However, spurred on by                 off as unimportant.
the mass-market success of projects like Ballard’s quasi-
archaeological explorations of the Titanic, the savviest               The practical results of the legitimacy imparted by
treasure hunters soon concluded that the profits generated             such activities are depressing. Simplistic salvor-owned
by selling countless books, videos, and museum tickets                 museums, offering lots of flash but little in the way
would far outstrip those from the sale of a handful of US              of contextualization or critical analysis, have become
$5,000 teapots to unwitting collectors. Thus was born the              popular tourist destinations (especially troublesome, given
phenomenon of wreck recovery as popular culture event.                 Throckmorton’s (1990) estimate that the state of Florida
                                                                       alone could be making over US $0.5 billion each year had
Treasure hunters had put on museum exhibitions before;                 it invested from the start in public nautical archaeology
Mel Fisher himself was forced, as part of his settlement               museums, supplied objects by research archaeologists,
with the state of Florida over the Atocha haul, to reserve             rather than settling on a 25% cut from privately salvaged
20% of his finds for museum display (Elia 1992: 103). But              artifact sales). Traveling exhibits have netted millions of
what began as begrudging compliance soon took on a life of             dollars at respected national and international museums
its own. Wrecks once deemed worthless by gold-obsessed                 willing to turn a blind eye to archaeological critiques.
salvors suddenly became fair game for uncontrolled                     Multinational corporations have thrown their financial
excavation, their artifacts fodder for the newest private              muscle and their respected names behind salvage projects
gallery or blockbuster traveling exhibition. Whereas many              (Henrietta Marie Exhibit Catalog 1995: 3). Television
archaeologists could rationalize a modicum of tolerance                specials and glossy magazine articles (Steinberg 2002;
for salvage activity before, it was not long before they               Webster 1999) tout the salvors’ discoveries, often sneering
would have to engage with the problem head-on. The                     at the concerns of archaeologists. Many academics,
kinds of high-profile wrecks favored by archaeologists,                including archaeologists, have been swayed by the salvors’
treasure-poor but easy sells to a popular audience, were               case into working with them, believing that the recovery of
the first obvious targets.                                             knowledge ultimately trumps concerns with professional
                                                                       ethics and well-established standards of research-driven
The discipline was neither intellectually nor legally ready            archaeological practice.
to deal with the salvors’ new tactics. As scholars spent
years debating the usefulness of different approaches to               The ramifications of this trend for archaeologically and
the problem, from inaction to cooperation to overt political           historically sound interpretations are also troubling.
challenge, salvage continued unabated, and its practitioners           Giesecke (2002: 583) convincingly argues that driven by
refined their strategies. With the passage in the US of the            profit rather than a theoretically grounded research design,
1987 Abandoned Shipwrecks Act, ownership of wrecks                     salvage operations, even those conducted under the auspices
in US territorial waters was turned over to individual                 of trained archaeologists, will always attempt to maximize
states, resulting in a hodgepodge of laws governing the                financial profit while minimizing operating costs at all
preservation and salvage of abandoned vessels. Against                 points in the recovery, conservation, interpretation, and
this confused legal backdrop salvors began to employ                   display processes, resulting in an exaggeratedly skewed
various strategies to gain access to wrecks in different               final product. Even if they could somehow overcome
localities (Pelkofer 1987: 114), usually centered on the               the deficiencies engendered by the salvage process, most
question of ownership. Despite the transformation of the               professional archaeologists could not use material from
American maritime salvage industry as whole from an                    salvage operations even if they wanted to. The Council
asset-recovery business to a pollution-mitigation industry             for Underwater Archaeology (Neyland 2002), the Society
(Zarzynski et al 1996: 43), treasure salvors portrayed                 for Historical Archaeology, the Society for American
archaeological resistance to their activities as standing              Archaeology, and several other professional archaeological
in the way of a long tradition of American free enterprise             associations (Noble et al 2002) have enacted bans on
(Cockerell 1990; Mather and Watts 2002: 598). Fighting                 publications from commercially salvaged sites, rightfully
the battle for legal opinion on a state-by-state basis with            considering them to be hopelessly compromised (Mather
limited resources, anti-salvage archaeologists have focused            and Watts 2002: 594), and archaeologists daring to use
their efforts on influencing regulations for the in situ               such materials risk professional anathema. Meanwhile, in
preservation of wrecks (Arnold and Mclaughlin-Neyland                  the absence of critical interpretations, salvors have happily
1994, Hannahs 2003), often openly welcoming private                    busied themselves with producing the kinds of accounts
sector and enthusiast involvement (Halsey 1994: 110–11).               that their audiences have proven to be willing to pay for,
                                                                       that is to say interpretations that merely illustrate popular
While in many areas, the efforts of archaeologists have                and politically acceptable views of the past. Given this
been met with appreciable success, savvy salvors quickly               situation, it is no surprise that alternative or potentially
realized that their problem was a political one, which could           unpopular interpretations are almost nowhere to be found
in many cases be solved by publicly positioning their work             in the accounts produced by salvors, nor has there been
as superior to that of archaeologists, and that museums                any real opportunity for meaningful scholarly review and
were the place to do it. Already eying the potential financial         critique of what interpretations private interests actually
value of the huge pool of marketable wrecks ignored by                 have produced.
archaeologists, vessels that might be little-known, but
which hold strong cultural, emotional, or dramatic appeal              Since the formalization of archaeology as an academic
to particular segments of society, salvors quickly realized            discipline, archaeologists of different theoretical stripes
that these sites hold value in other ways. By moving away              have argued over the merits of various theoretical
from unselfconscious treasure hunting towards allegedly                paradigms within which to appraise archaeological
academic investigations of neglected vessels, salvors have             data (Trigger 1989: 370–29). Despite these differences,
managed to cloak themselves in a new mantle of legitimacy.             however, scholars within the field have arrived at a general
By selling the story, rather than the loot, they can truthfully        consensus (one often shared with the public at large)
claim that, to quote Barry Clifford, ‘no artifacts will be             that the central mission of the archaeological endeavor
sold’ (Webster 1999), at least physically, neutralizing one            is the recovery and distribution of knowledge of the past
                                                                  24
                        Slavers, Swashbucklers, And Salvors: The Ethics Of Public Presentation In Nautical Archaeology
(codified eloquently in the mission statement of the SAA              drawing is particularly telling, given its well-known use
at www.saa.org). Even the curio cabinets of the nineteenth            as a propaganda piece by late eighteenth-century British
century, despite embodying all of the internalized                    abolitionists. While no one can argue against slavery being
colonialist ideologies of their producers, shared this                one of the most despicable and dehumanizing institutions
intention. With a century’s worth of hindsight, today’s               the world has ever seen, the exhibit promoters’ choice
archaeologists and heritage scholars have come to realize             of this arguably atypical image, specifically designed to
that any depiction of the past, even the most well thought-           depict the worst abuses of the slave trade (Garland and
out, will necessarily be shaped by the ideologically driven           Klein 1985), starkly reinforces an impression of their
decisions of its producers (Russell and Woodall 1998).                willingness to overlook more sophisticated, broader-based
While no clear consensus regarding the ideal way to                   analyses in favor of maximized emotional impact, and
address the latent biases in archaeological investigation             hence, profit (cf Moeller’s 1999 discussion of profit and
and presentation has yet emerged, self-reflexive and critical         sensationalism in popular visual media).
analyses of previous and current work have contributed to
a theoretically robust methodology of interpretation that,            As the exhibit’s debut approached, its (predominantly
if not ideal, is increasingly effective at producing accurate         white) planners took steps to generate advance interest
and informed pictures of the past (Trigger 1989: 382–84).             among their target audience, placing multiple ads in
The following case studies, however, illustrate the ways in           popular African-American publications like Ebony and
which the commercialization of underwater archaeology,                Jet. Upon its arrival in 1995, the exhibit was widely
by eschewing these methodologies in favor of financial                hailed both in the black media and in the mainstream
expediency, seriously compromises the factual accuracy                press. In the succeeding years, the associated media
and critical integrity of both primary archaeological data            blitz would continue unabated. Exploiting the exhibit’s
and the interpreted accounts made available to the public.            wild popularity, journalist Michael Cottman wrote not
                                                                      one, but two successful books (1995; 1999) recounting
                                                                      his experiences diving on the Henrietta Marie, which
Case Study 1: The Henrietta Marie                                     in turn helped to boost the exhibit’s attendance further.
The types of problems engendered by commercialized                    The exhibit would receive even more exposure when, in
archaeological salvage are probably best exemplified by               August 2002 (Steinberg 2002), it achieved the holy grail
the recovery and subsequent commercialization of the                  of the commercial culture industry, a full-length feature
Henrietta Marie, a slave ship wrecked off Key West,                   article in National Geographic Magazine - for better or for
Florida in 1701. It was first discovered in 1972 by divers            worse the arbiter of scholarly legitimacy for a large portion
employed by Mel Fisher’s Treasure Salvors Inc., which,                of America’s populace. National Geographic has been
at the time, was engaged in a search for the Atocha.                  criticized elsewhere for its often problematic presentations
Having cleared the site with highly destructive prop-wash             of cultures past and present (Lutz and Collins 1993; Gero
deflectors, devices designed to bore indiscriminately into            and Root 1996), and its feature on the Henrietta Marie is no
the seafloor by redirecting a boat’s propulsive power                 exception, essentially parroting the Mel Fisher line, while
straight downward, Fisher’s men noted the presence of                 downplaying criticisms by archaeologists of the Fischer
several sets of iron shackles, but no treasure, and quickly           Organization’s handling of the vessel’s investigation,
moved on, having determined the site was of no value to               recovery, and exhibition.
them (Clifford 1999). It was not until 1983 that the wreck
would be investigated again, this time by an archaeologist            The overall result was a resounding success for the once
named David Moore, then studying for his MA at Eastern                notorious Mel Fisher Organization. The American public,
Carolina University. While Moore’s investigations at the              corporate America, and important segments of academia
site were self-initiated, after the first few years of work           came to embrace Fisher’s Henrietta Marie project as
the Fisher organization began to recognize the potential              the ideal example of a successful and socially conscious
marketability of the wreck and began devoting large                   private salvage operation. In terms of actual contributions
amounts of capital to remove and conserve the artifacts that          to cultural and historical scholarship, however, the project
would provide the basis for their 1995 traveling exhibit A            was an unmitigated disaster. Moore’s unpublished (and,
Slave Ship Speaks.                                                    given his association with salvors, probably unpublishable)
                                                                      thesis (1989), representing the only substantial
As the excavations continued and concrete plans for the               archaeological document on the wreck, languished on a
exhibit began to take shape, the Fisher group used the                shelf at Eastern Carolina University. In the meantime, the
ship’s association with the slave trade to attract the support        exhibit and its associated catalog remain the only widely
of a broad spectrum of national organizations, including              available publications on the ship. Both, however, possess
the Association of Black Scuba Divers, historically                   major problems. In the exhibition, the artifacts recovered
black universities, and the National Geographic Society               from the ship function merely as illustrations, fetishized
(Steinberg 2002). In order to lure corporate sponsors                 material synecdoches for a familiar script composed of an
for the exhibit, the Fisher Corporation produced fliers               amalgamation of information from historical documents
overtly connecting the opportunity for corporate image                and simplistic popularized notions regarding the horrors
building with the raw emotions associated with slavery.               of slavery. Little attempt is made to address the underlying
One such flier, reproduced on the Mel Fisher Web Site                 causes of slavery in political, social, or economic terms;
(www.melfisher.org) explicitly compares the exhibit with              and enslaved Africans are portrayed as passive victims,
one of the most successful black-themed American pop                  with scant attention paid to active and habitual resistance
culture productions of the past century. ‘ASTONISHING,’               strategies during the slave experience. The exhibit
its headline shouts, ‘Not since Roots has there been an               catalog is somewhat better, with multiple articles by non-
event in African-American history that provides such an               archaeologists attempting to contextualize the history of
excellent sponsorship opportunity.’                                   the Henrietta Marie in terms of larger cultural processes.
The advertisement is replete with emotionally charged                 Yet even here the cultural significance of material evidence
imagery, including a drawing of shackles in the upper                 - how the objects were used, and the meanings they held -
left and a huge reproduction of the infamous 1789 Brooks              is ignored. The artifacts are simply presented in schematic
diagram, illustrating the conditions aboard a Middle                  line drawings with solely descriptive labels (Henrietta
Passage slaver. The Fisher organization’s use of this                 Marie Exhibit Catalog 1995).
                                                                 25
Brian W. Gohacki
The complete reluctance on the part of the Fisher group to               Conference 1987). While at the time, Clifford’s presence
use the artifacts in any analytical sense is the greatest failure        at the conference lent his operation an air of credibility
of the Henrietta Marie project. Unfortunately, despite their             among archaeologists not enjoyed by most salvors, the
superior recovery methods, the atheoretical framework                    papers presented seem less inclined toward establishing a
still clung to by most nautical archaeologists makes it                  well-formulated research protocol, then as ex post facto
unlikely that they could be expected to do much better a                 rationalizations for previously uncontrolled recovery
job of interpretation. This situation does, however, suggest             operations. For example, Robert McClung (1989), an EMI
a point of weakness in salvors’ claims of legitimacy that,               employee, in a paper entitled ‘Supporting Archaeological
in the event of a more theoretical turn in the subdiscipline,            Research in the Real World,’ chides archaeologists for their
could be used by self-reflexive nautical archaeologists and              resistance to the project. Yet, he describes prop washing
archaeologically aware exhibitors to present persuasive                  as controlled archaeological excavation and makes an
arguments demanding more rigorous investigations.                        artificial semantic distinction between artifacts (objects of
                                                                         academic value) and treasure (objects of financial value).
Case Study 2: The Whydah                                                 A visit to the Whydah Museum reveals a continued
The salvors of the second wreck to be considered here                    failure to responsibly deal with the material generated by
have used similar methods to those used by the Fisher                    the excavation. Upon entering the museum, visitors are
organization, but with several interesting variations. Like              immediately greeted by unconserved ship’s timbers drying
the Henrietta Marie, the Whydah was the wreck of an early                and cracking atop ‘treasure chests’ that the woman working
eighteenth-century slaver salvaged by private interests.                 the register informed me had come from ‘flea markets and
Few in the general public, however, are familiar with the                Barry’s Grandmother’s attic.’ Inside the museum itself,
vessel’s role in the slave trade, for it is much more famous             other poorly conserved artifacts degrade in the air or are
for its one-month career as the flagship of the pirate                   simply displayed in saltwater tanks. Human remains are
‘Black’ Sam Bellamy, lost off Cape Cod in 1717 while                     callously treated throughout the museum, nowhere more
carrying a sizable treasure. Barry Clifford, the treasure                so than in a fanciful and fantastically macabre diorama of
hunter who discovered the ship in 1982, freely admits that               ‘conditions on the bottom,’ featuring a simulated ‘corpse’
it was ‘gold lust’ (Webster 1999) that initially drove him               the docent informed me was constructed from human
to search for the vessel: its discovery made international               bones and modern materials. Before visitors are admitted
news, with headlines trumpeting the US $400 million                      to the main exhibit gallery, they are led to a side room to sit
treasure allegedly soon to be recovered (Elia 1995: 23).                 through a 28-minute video biography of Clifford playing
Initial uncontrolled blasting of the site by Clifford’s group,           up the importance of his finds and deriding the efforts of
Maritime Explorations Incorporated (MEI) was quickly
halted by legal action by the State of Massachusetts,                    archaeologists and heritage regulators.
which claimed ownership over the vessel, but the case was                Regarding the subject of the history of piracy, the
eventually settled in Clifford’s favor in 1988, although he              museum’s admitted focus, the exhibition is sorely lacking
was obliged to conduct his subsequent recovery operations                in substance. While Clifford vaingloriously plays up the
under the auspices of a revolving cast of archaeologists                 Whydah’s short stint as a pirate ship, he, like the Fisher
(Elia 1992).                                                             group, has made no attempt to use the evidence in critical
As the recovery proceeded through the early 1990s, it soon               interpretations of the culture of piracy itself, especially those
became apparent that the Whydah haul would not live up                   that might touch upon politically sensitive, but incredibly
to investor expectations, prompting a shift in tactics on                important and interesting issues like homosexuality or
Clifford’s part. Following a strategy innovated by Mel                   racial resistance (see Bly 1998). Much of the museum’s
Fisher, Clifford began to market his efforts differently.                focus seems rather to be on Clifford himself. Displays
Repositioning himself as the guardian of the Whydah’s                    claiming to present accurate reinterpretations of pirate
history, he pledged that he would not sell any artifacts from            history instead perpetuate romantic popular visions of
the wreck but instead maintain the collection intact at his              egalitarian and race-blind swashbuckling adventurers,
new museum on Provincetown’s Macmillan Wharf. Like                       using language strikingly similar to that which Clifford
the Henrietta Marie exhibition, the Whydah museum’s                      uses to describe himself, in effect anointing him as their
popularity has been enhanced by complimentary and                        modern day successor.
uncritical media productions. Clifford himself authored
a self-congratulatory book, entitled Expedition Whydah                   Clifford’s presentation of the ship’s (and part of its crew’s)
(Clifford 1999), featuring a dashing photograph of                       previous role in the slave trade can be called no less than
the author front and center on the cover, with the ship                  shamefully inadequate, consisting of only one-and-a-half
itself pushed to the background, and romanticized tales                  pages in the museum catalog (McLean 1996: 10–11),
about his project inside. As with the Henrietta Marie,                   passing references in Clifford’s book, and a small display
National Geographic lent its imprimatur to the Whydah                    in the museum that compares unfavorably in size and
project, with a slick article (May 1999), web site (www.                 prominence to a nearby one recounting John F. Kennedy
nationalgeographic.com/whydah/), and television program                  Jr’s participation in the project in the early 1980s. Even
(1999) documenting the wreck, again downplaying                          more offensive are displays of Akan gold recovered from
criticisms from legitimate scholars (Webster 1999).                      the wreck. Accompanying signage fails to explain this
However, despite his success with National Geographic,                   treasure for what it is: accumulated profit from the repeated
Clifford’s efforts at maintaining a front of archaeological              buying and selling of human bodies and other commodities
respectability, both methodological and interpretive, have               along the West African coast (see Behrendt 2001). Instead,
been, compared to Fisher’s, clumsy at best. Two years                    the exhibit presents it merely as gleaming booty from
before the conference enacted a ban on papers generated                  Clifford’s latest adventure. Clifford’s preoccupation with
by for-profit salvage operations (Johnston 1989: 148), the               gold and downplaying of slavery are even worse in his
Society for Historical Archaeology (SHA) meetings hosted                 book (eg, 1999: 232) where several pages are devoted
a session devoted to the Whydah in which archaeologists                  to loving descriptions of the gold, while even the most
and professional salvors presented their findings (see                   obvious articles of slavery - branding irons, and other
Underwater Archaeology Proceedings from the SHA                          restraints - receive less than a paragraph’s attention.
                                                                    26
                        Slavers, Swashbucklers, And Salvors: The Ethics Of Public Presentation In Nautical Archaeology
                                                                 27
Brian W. Gohacki
topic should be presented in a dignified and restrained way,         Cottman, M. 1995. Spirit Dive. New York: Three Rivers
one which does not shrink away from the brutality of the                Press.
trade but which allows audiences to digest its reality and           Cottman, M. 1999. The Wreck of the Henrietta Marie. New
come to their own intellectual and emotional conclusions.               York: Harmony Books.
                                                                     Elia, R. 1992. The ethics of collaboration: Archaeologists
Finally, exhibit managers must take great care to ensure that           and the Whydah project. Historical Archaeology 26(4),
associated media productions follow the same standards                  105–17.
of rigor as the research and exhibition. Doing so will be            Elia, R. 1995. Nautical shenanigans. The INA Quarterly
much more difficult than it would seem at first glance. It              22(3), 23.
is an unfortunate fact that for-profit heritage media giants         Eltis, D. and Nwokeji, U. (eds). 1999. The Transatlantic
have a stranglehold on the US popular psyche and are                    Slave Trade. New York: Cambridge University Press.
the only outlets capable of producing the kind of large-             Garland, C. and Klein, H.S. 1985 .The allotment of space
scale popular awareness that they do. For this reason, it is
important that scholars work with mass-media outlets but                for slaves aboard eighteenth-century British slave ships.
do so in an extremely cautious manner so as to ensure that              William and Mary Quarterly 3d Ser., 42, 238–48.
any resulting productions neither distort interpretations nor        Gero, J. and Root, D. 1996. Public presentations and
convey any unintended messages. National Geographic,                    private concerns: Archaeology in the pages of National
in particular, is notorious for allowing its staff writers to           Geographic. In I. Hodder (ed.), Contemporary
rewrite articles written by academics in order to make them             Archaeology in Theory, 531–47. Cambridge, MA:
more palatable to a mass audience, often simplifying or                 Blackwell Publishers.
excising important interpretations (Gero and Root 1996).             Giesecke, A. 1987. Creative Financing and Project
For this reason, it is of utmost importance that exhibitors             Management. In A.B. Albright (ed.), Underwater
act decisively to make themselves heard by the creators of              Archaeology Proceedings from the SHA Conference
media productions before they are released.                             1987, 12–13.
                                                                     Giesecke, A. 2002. Wrecked and Abandoned. In C.
The suggestions made in this paper address the uniquely                 Ruppe and J. Barstad (eds), International Handbook of
specific circumstances surrounding the subject of the                   Underwater Archaeology, 573–84. New York: Kluwer
archaeology of slave ships. However, many of the                        Academic.
critiques presented are broadly valid for large swaths of the        Goodheart, A. 1999. Into the depths of history. Preservation
interpreted and depicted past. Issues of commercialization,             51(1), 36–45.
homogenization, and ideologically driven soft-pedaling               Gould, R. 1981. Looking Below the Surface: Shipwreck
continue to confound museum and other heritage                          Archaeology as Anthropology. In R.A. Gould (ed.),
scholarship and practice (Kirby 1988, Roberts 1997).                    Shipwreck      Anthropology,     3–22. Albuquerque:
Fortunately, the greater awareness of these problems                    University of New Mexico Press.
generated by modern heritage studies has provided us with            Gould, R. 2000. Archaeology and the Social History of
the tools we need to fight back against this trend. And fight           Ships. Cambridge: Cambridge University Press.
we must, for the results of our disengagement are readily            Halsey, J.R. 1994. Shipwreck Law and Underwater
apparent. This struggle will no doubt be protracted and                 Management. In R.P. Woodward and C.D. Moore
unpleasant, but we can no longer afford to be anything but              (eds), Underwater Archaeology Proceedings from the
political.                                                              SHA Conference 1994, 108–13. Pleasant Hill CA: The
                                                                        Society for Historical Archaeology.
                                                                     Hannahs, T. 2003. Underwater Parks vs. Preserves: Data
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  shef.ac.uk/3/3mcghee.htm (1 June 2006).                              archeology/library/SHA.htm (1 June, 2006).
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                                                               29
             The Paradox of Progress: Land Survey and the Making of
                  Agrarian Society in Colonial British Columbia
Jeff Oliver
                                                                   31
Jeff Oliver
                                                                 32
              The Paradox Of Progress: Land Survey And The Making Of Agrarian Society In Colonial British Columbia
The progress of civilization and the ‘god trick’ of the              boundaries) were perhaps the ultimate means of legitimizing
map                                                                  land divisions through identifying boundaries in the land
So far I have touched on the more practical role of land             with specialized signs and symbols, as if they reflected the
survey. However, we must not overlook the fact that                  natural order of things. Moreover, because maps that were
it also served an important symbolic purpose. Surveys                produced from land surveys suggested a mathematically
and cadastral maps (maps that show surveyed property                 precise representation of boundary lines – as they existed
Figure 10. Plan of Township 11 in the central Fraser Valley (detail), Department of the Interior, Technical Branch, Ottawa, 12 July,
1886 (British Columbia Crown Land Registry).
                                                                33
Jeff Oliver
in ‘reality’ – they bolstered these claims while at the same         palpable authority; that the land between the mountains
time framing the landscape through the lens of progress.             and the gulf was underwritten by the colonial state and
                                                                     the rule of law. To landowners, ‘the presence of their
By marshalling the authority of the state with the rhetoric          property clearly identified on a map…confirmed their
of scientific accuracy the surveyor acted on behalf of               stake in the new nation…etching the cadastre into the
settler society as an arbiter of power (Figure 9) (Burnett           public mind’ (Kain and Baigent, 1992: 307). Moreover,
2000; Edney 1997). Crosscutting older forms of land                  the fact that geographical knowledge was extended year
tenure, they undermined aboriginal claims by ‘mapping                on year, by filling in the blank spaces on the map, created
them out’ of the land, effacing their memory with a new              a certain conflation between mapping and the progress
geography of boundary lines and an index of place names              of civilization. As one local newspaper suggested, recent
(Brealey 1995) (Figure 10). Survey landmarks helped                  government surveys in the Fraser Valley ‘wonderfully
to reinforce the power of the state, although they were              assisted newcomers in selecting locations for settlement’
sometimes contested - for example, Bruce Stadfeld (1999)             (Mainland Guardian 13 January 1877). This is a notion
has showed how in certain contexts local native groups               alluded to not only by historical figures but also by
challenged boundary demarcations, particularly along                 historians of cartography who have equated mapping with
Indian reserves. But land surveying had perhaps a more               the process of civilizing by throwing back the boundaries
profound performative quality for those who observed                 of terra incognita (cf, Farley 1960; Gilmartin 1986).
and participated in this reterritorialization. The rehearsed
choreography of a disciplined troop of men wielding                  At this point I want to move from cartography to the ‘view
scientific instruments was a visual display that helped to           from the ground’, for I want to show that land survey at
give their actions a lasting emphasis. Moreover, settlers            this scale was caught up in complex negotiations that
were not simply passive onlookers to this performance.               problematize its role in evoking a coherent and unified
When land was already occupied they actively joined in               perception of the progress of civilization.
by closely scrutinizing this process, legitimizing what they
deemed to be an accurate survey by signing their names in
the meticulously kept survey register (Ralph 1875).                  The paradox of progress: a view from the ground
Drawing on Foucault’s arguments about surveillance and               Threading evidence together from an on-the-ground
control of the body, Cole Harris (1997: 101) has argued              perspective can ‘cut reality in different ways’ (Gosden
that by 1881, the land system acted like a ‘disciplinary             1994: 140) and suggests a far more messy history to the
appendage’, with its sprouting fence lines, zones of                 process of land survey. While cartographic victories were
exclusion, and landowner ‘watchmen’ backed up by the                 proclaimed as methods became more scientific and more
power of the state. This is not to suggest that other changes        accurate, the stability and very materiality of this ‘truth’ on
like road building, establishing farms or cutting down               the ground was contested. Certainly, idiosyncrasies among
the forest were less effective in constructing a colonized           surveyors and survey systems were one problem. Despite
landscape. Nevertheless, the built environment unfolded              the rigour that many surveyors imposed upon their work,
far more slowly than the relatively fast paced land survey.          ‘it was not always possible to measure what was intended
In contrast, the ‘god trick’ of the mapped image, which              to be measured’ (Taylor 1975: 18). The unforgiving terrain
allowed its users an infinite view of the landscape where            and the use of different survey technologies inevitably
everything could be seen from one perspective (Haraway               meant mistakes and fudged results. What is more,
1991: 189), facilitated vision across the valley, beyond             however, is that the material effects of survey in many
the giant trees ‘fringing the river like a gigantic hedge’           places contradicted the ‘natural’ order of things portrayed
(Dawson in Cole and Lockner 1989: 10).                               by the map when relationships between colonial interests
                                                                     and the landscape escaped their assumed stable references.
Additionally, surveys mobilized the rhetoric of progress             In particular I address the reactive qualities of forest
by inscribing land with spaces and boundaries equivalent             ecology and biogeography (Butler 1995; Head et al 2002:
to the ideals of capitalism and ‘man over nature’. While             176). Assumed to be a simple background for the playing
most settlers were firmly brought up within the ethos of             out of colonial desires, the forest was imbued with its own
capitalism, where land was understood as a commodity,                agency (Jones and Cloke 2003) – in this case, a counter
maps helped to reinforce the perception of land as an                agent to progress – when we take into consideration the
alienable object. Articulated in terms of repetitive symbols,        different ways in which the material effects of surveying
maps suggested that land was equivalent and exchangeable             (as well as other forms of forest modification) were drawn
with other such spaces (Harley 1988: 282; Strang 1997:               upon by differently situated social actors.
252). Some maps also included information about local
vegetation and soil quality, helping to narrow the definition
of land to one of economy. No longer inhibited by the                The living landscape
disorientating characteristics of wilderness, the new spatial
geometry anticipated the enabling powers of agriculture              A major problem with imposing boundaries on the land and
and its rewards of social improvement.                               ensuring that they stood out was simply that the trees grew
                                                                     back. In contrast to the colonial desire to carve passive
Crucially, following common practice with other parts                wilderness into a new social and economic framework,
of North America, maps of the valley were displayed in               ‘nature’ showed the uncanny ability to ‘act back’ – to
public places, such as at Land Offices in Victoria and               reclaim the landscape as successional forest. Paradoxically,
New Westminster where land grants and land sales were                areas of re-growth were sometimes described in terms
registered (see Home 1997: 37; Kain and Baigent 1992:                usually reserved for the most primeval wilderness. For
307; Spittle 1988). Although in some contexts it was not             example, from 1859 to 1863 Royal Engineers of the
always this straightforward; in the colony of Vancouver              British Boundary Commission surveyed a line along the
Island, access to survey maps appears to have been through           49th parallel delimiting British from American territory.
favour by the governor (British Colonist 1860). Even                 To demarcate the boundary clearly, a wide avenue of trees
if these images were not readily available, most settlers            was felled on both sides of its axis along the entire length
owned a legally binding sketch of the survey of their own            of the border (Figure 11). To reinforce this line cut through
land (Harris 2002: 76). It was through consuming these               the wilderness, the Boundary Commission placed cast iron
images that newcomers were instilled with a sense of                 monuments and wooden posts along its course at regular
                                                                34
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[43] See George Ticknor's History of Spanish Literature (Sixth
edition, Boston, 1888), vol. iii., p. 94. Ticknor, however, failed to
notice that the date in his copy was a forgery: see Mr. J. L.
Whitney's Catalogue (Boston, 1879), p. 234, and compare Salvá y
Mallen, op. cit., vol. ii., p. 168.
[44] Scherillo, op. cit., p. ccxlvii.
[45] The proof of this has been supplied independently by the
late John Ormsby (see vol. iii. of the present edition (Glasgow,
1901), p. 51, n. i.); by Professor Hugo Albert Rennert (see The
Spanish Pastoral Romances (Baltimore, 1892), p. 9); and by
myself (see the Revue hispanique (Paris, 1895), vol. ii., pp. 304-
311). All three appear to have been anticipated in the excellent
monograph entitled Jorge de Montemayor, sein Leben und sein
Schäferroman die "Siete Libros de la Diana" nebst einer Übersicht
der Ausgaben dieser Dichtung und bibliographischen
Anmerkungen herausgegeben von Georg Schönherr (Halle, 1886),
p. 83.
The decisive point is that Ticknor's copy, the oldest known
edition, must be at least as late as 1554, for Montemôr here
refers to the Infanta Juana as a widow: see (lib. iv.) the fifth
stanza of the Canto de Orfeo. Her husband, Dom João, died on
January 2, 1554. A duplicate of the Ticknor volume is in the
British Museum library.
[46] See the preface to Fray Bartholomé Ponce's Primera Parte de
la Clara Diana á lo divino, repartida en siete libros (Zaragoza,
1582): "El año mil quinientos cincuenta y nueue, estando yo en la
corte del Rey don Philipe segundo deste nombre ... vi y ley la
Diana de Jorge de Mõtemayor, la qual era tan accepta quanto yo
jamas otro libro en Romance aya visto: entonces tuue entrañable
desseo de conocer a su autor, lo qual se me cumplio tan a mi
gusto, que dentro de diez días se offrecio tener nos combidados a
los dos, vn canallero muy Illustre, aficionado en todo estremo al
verso y poesia."
[47] For Ribeiro, see Madame Michaëlis de Vasconcellos, op. cit.,
pp. 291-295. Ribeiro's work seems to have been printed
posthumously, the earliest known edition being issued at Ferrara
in 1554. But, as Madame Michaëlis de Vasconcellos observes (p.
295, n. 8): "Dass lange vor dem ital. Drucke Ribeiro's wie Falcao's
Werke grossen Ruf hatten, steht ausser Zweifel. Sie müssen in
Handschriften oder Flugblättern unter den Lesenden Kurs gehabt
haben." It is, perhaps, not superfluous to mention that Ribeiro's
Menina e moça, like Virgil's Formosum Corydon ardebat Alexim,
takes its title from the opening words.
[48] See Schönherr, op. cit., p. 26. "Was das genauere Datum des
Todes Montemayor's betrifft, so wird hierfür im Vorwort der Diana
ed. 1622 der 26. Februar des Jahres 1561 angegeben, und zwar
war es des Dichters Freund Alonso Pérez, der es der Nachwelt
überlieferte, wiewohl es sich in dessen erster, 1564 erschienener
Ausgabe der Segunda Parte de la Diana noch nicht findet. Die
Richtigkeit seiner Angabe lässt sich einigermassen prufen, nicht
mit Hülfe der Elegie des Dorantes, die Salvá's Vermutung (No.
1909) entgegen der Ausgabe vom Jahre 1561 noch nicht
angehängt ist, wol aber in Hinblick auf des oben stehende Sonett
Pagan's, welches bereits in dessen 1562 erschienener Floresta de
varia poesía enthalten ist, so dass man hiernach keine Ursache
hat, der Datierung des Pérez zu misstrauen."
The sonnet mentioned by Schönherr, and reprinted by Salvá y
Mallen, occurs on f of Diego Ramírez Pagán's Floresta de varia
poesía (1562):
[55] Salvá y Mallen (op. cit., vol. ii., p. 143, no. 1817) states that
the Pastor de Fílida was reprinted at Lisbon in 1589. at Madrid in
1590, at Barcelona in 1613, and at Valencia in 1792: and there
may be other editions.
[56] Sannazaro's Arcadia was translated into French by Jean
Martin in 1644; see Heinrich Koerting, Geschichte des
französischen Romans im XVII Jahrhundert (Oppeln und Leipzig,
1891), vol. i., p. 64. Montemôr's Diana was translated into French
by N. Colin in 1579. Nicolas de Montreux, who used the anagram
of Olenix du Mont-Sacré, published the first volume of Les
Bergeries de Juliette in the same year as the Galatea (1585).
[57] Cp. an interesting passage in the Avant-propos to George
Sand's François le Champi (Paris, 1868), pp. 15-16:
   —"Oui, oui, le monde naïf! dit-il, le monde inconnu,
   fermé à notre art moderne, et que nulle étude ne te
   fera exprimer à toi-même, paysan de nature, si tu veux
   l'introduire dans le domaine de l'art civilisé, dans le
   commerce intellectuel de la vie factice.
   —Hélas! répondis-je, je me suis beaucoup préoccupé de
   cela. J'ai vu et j'ai senti par moi-même, avec tous les
   êtres civilisés, que la vie primitive était le rêve, l'idéal de
   tous les hommes et de tous les temps. Depuis les
   bergers de Longus jusqu'à ceux de Trianon, la vie
   pastorale est un Éden parfumé où les âmes
   tourmentées et lassées du tumulte du monde ont
   essayé de se réfugier. L'art, ce grand flatteur, ce
   chercheur complaisant de consolations pour les gens
   trop heureux, a traversé une suite ininterrompue de
   bergeries. Et sous ce titre: Histoire des bergeries, j'ai
   souvent désiré de faire un livre d'érudition et de critique
   où j'aurais passé en revue tous ces différents rêves
   champêtres dont les hautes classes se sont nourries
   avec passion.
   J'aurais suivi dans leurs modifications toujours en
   rapport inverse de la dépravation des mœurs, et se
   faisant pures et sentimentales d'autant plus que la
   société était corrompue et impudente. Ce serait un
   traité d'art complet, car la musique, la peinture,
   l'architecture, la littérature dans toutes ses formes:
   théâtre, poëme, roman, églogue, chanson; les modes,
   les jardins, les costumes même, tout a subi
   l'engouement du rêve pastoral. Tous ces types de l'âge
   d'or, ces bergères qui sont des nymphes et puis des
   marquises, ces bergères de l'Astrée qui passent par le
   Lignon de Florian, qui portent de poudre et du satin
   sous Louis XV., et auxquels Sedaine commence, à la fin
   de la monarchie, à donner des sabots, sont tous plus ou
   moins faux, et aujourd'hui ils nous paraissent niais et
   ridicules. Nous en avons fini avec eux, nous n'en voyons
   plus guère que sous forme de fantômes à l'opéra, et
   pourtant ils ont régné sur les cours et ont fait les
   délices des rois qui leur empruntaient la houlette et la
   panetière."
[58] See his Apologie for Poetrie (Arber's reprint, London, 1869),
p. 63.
[59] See vol. iii. of the present edition (Glasgow, 1901), p. 8.
[60] See the discussion in book iv. of the Galatea.
[61] These borrowings have been pointed out by Sr. D. Marcelino
Menéndez y Pelayo in his Historia de las ideas estéticas en España
(Madrid, 1883-1891), tom. ii., vol i., p. 108-109: " ... el sentido de
esta controversia es enteramente platónico, y derivado de León
Hebreo, hasta en las palabras, de tal suerte, que podríamos
suprimirlas, á no ser por la reverencia debida á todas las que
salieron de la pluma de Cervantes, puesto que nada original se
descubre en ellas, y aun la forma no es por cierto tan opulenta y
pródiga de luz, como la de El Cortesano."
Sr. D. Adolfo y San Martín, in his Castilian translation of my
History of Spanish Literature (Madrid, 1901) which he has
enriched with many valuable notes, observes (p. 325) that
Cervantes, when writing the preface to the First Part of Don
Quixote in 1604, evidently did not know there were in existence
at least three Spanish renderings of the Dialoghi—one of them,
published at Madrid in 1590, being by the famous Inca, Garcilaso
de la Vega.
For León Hebreo (or Judas Abarbanel) see Solomon Munk,
Mélanges de philosophie juive et arabe (Paris, 1857), pp. 522-528
and Dr. B. Zimmels, Leo Hebraeus, ein jüdischer Philosoph der
Renaissance; sein Leben, seine Werke und seine Lehren (Breslau,
1886).
[62] Yet the obvious resemblances between the Arcadia and the
Galatea have been unaccountably overlooked by Francesco
Torraca in a monograph entitled Gl'imitatori stranieri di Jacopo
Sannazaro (Seconda edizione accresciuta, Roma, 1882). "Non mi
sembra, però, che la Galatea e l' Arcadia di Lope contengano
imitazioni dello scrittore napoletano." (p. 23).
[63] See cap. iii., ter. 49-51.
[64] See Scherillo, op. cit., pp. ccliii.-cclx. for an interesting and
striking enumeration (which might, as the commentator says, be
extended) of Cervantes's debts to Sannazaro. It is quaint and
significant to find that while Sannazaro in his Prosa duodecima
alludes apologetically, but with excellent reason, to il mio picciolo
Sebetho, Cervantes in his sixth book, with no reason of any sort,
introduces las frescuras del apacible Sebeto.
[65] Cervantes, as appears from a somewhat confused allusion
early in the seventh chapter of the First Book of Don Quixote,
seems to have been one of the few (besides the author) who
enjoyed Carlos famoso. Zapata himself complained with a comic
ruefulness that his forty thousand lines were not widely
appreciated, and that he was out of pocket in consequence: "Yo
pensé también que en haber hecho la historia del Emperador
Carlos V., nuestro señor, en verso, y dirigídola á su pio y
poderosísimo hijo, con tantas y tan verdaderas loas de ellos y
nuestros españoles, que había hecho algo. Costóme cuatrocientos
mil maravedís la ímpresión, y de ella no saqué sino saña y
alongamiento de mi voluntad." Zapata, however, consoles himself
with thinking that he is in good company and closes with a pious,
confident moral: "De Homero se dice que en su vida no se hizo
de él caso, et sua riderunt tempora Meonidem. Del autor del
famoso libro poético de Amadís no se sabe haste hoy el nombre,
honra de la nacion y lengua española, que en ninguna lengua hay
tal poesía ni tan loable.... De manera que podemos decir todos el
sic vos non vobis de Virgilio, por lo cual todos de paso y como
accesorio deben no poner su felicidad acá, donde no hay
ninguna, sino atender á aquello que Dios les ha prometido; que si
plantaren la viña de las buenas obras, gozarán perpétuamente del
fruto de ella y otro no se la vendimiará." See Zapata's Miscelánea
in the Memorial histórico español (Madrid, 1859), vol. xi., pp. 304-
305. It is interesting to note that Zapata hazards no guess as to
the authorship of Amadís de Gaula.
[66] Op. cit., pp. 60-61, n. 76.
[67] Sannazaro's latest and best editor, Signor Scherillo, is
properly sceptical (op. cit., pp. clxxvi.-ccviii.) as to many current
identifications of the personages in the Arcadia. It seems certain
that Barcinio is Chariteo of Barcelona, and that Summontio is
Pietro Summonto, the Neapolitan publisher of the book. It is
probable that Meliseo is Giovanni Pontani, and that Massilia is the
author's mother. It is possible that Sincero is Sannazaro. But, as
Signor Scherillo drily observes, it is not easy to follow those who
think that Sannazaro was Ergasto, Elpino, Clonico, Ophelia, and
Eugenio—not "three gentlemen at once," but five. Other writers
hold that Ophelia is Chariteo; that Pontano is Ergasto, Opico and
Montano; that Eleuco is the Great Captain; and that Arcadia
stands for France. These and similar absurdities are treated as
they deserve in Signor Scherillo's masterly introduction.
[68] The supposition that Tirsi, in the Pastor de Fílida, was
intended to represent Cervantes is noted by Navarrete (op. cit., p.
278), and on the authority of that biographer has been frequently
repeated. It is right to say that Navarrete simply mentions the
identification in passing, and that he is careful to throw all
responsibility for it on Juan Antonio Mayáns who was the first to
suggest the idea in the introduction to his reprint of the Pastor de
Fílida (Valencia, 1792), pp. xxxvii, lxxvii, and lxxx. The theory has
been disproved by Juan Antonio Pellicer (op. cit., p. cxxxiii.)
There can be no reasonable doubt that the Tirsi of the Pastor de
Fílida is Francisco de Figueroa. It is absolutely certain that the
Tirsi of the Galatea is Figueroa: for, in the Second Book,
Cervantes places it beyond question by ascribing to Tirsi two
sonnets and a canción by Figueroa. Cp. Poesías de Francisco de
Figueroa, llamado el Divino (Madrid, 1804).
     ( a)
     (b)
                La amarillez y la flaqueza mia,
             El comer poco y el dormir perdido,
             La falta quasi entera del sentido
             El débil paso, y la voz ronca y fría;
                La vista incierta, y el más largo día
             En suspiros y quejas repartido,
             Alguno pensará que haya nacido
             De la pasada trabajosa vía:
                Y sabe bien amor, que otro tormento
             Me tiene tal; y otra razón más grave
             Mi antigua gloria en tal dolor convierte:
                Amor solo lo sabe, y yo lo siento:
             Si Fili lo supiese: ¡o mi suave
             Tormento, o dolor dulce, o dulce muerte! (p. 15)
( c)
                      Ni llamado, ni escogido
          Fué el gran pastor de Iberia, el gran BERNARDO
          Que DE LA VEGA tiene el apellido.
            Fuiste envidioso, descuidado y tardo,
          Y á las ninfas de Henares y pastores,
          Como á enemigo les tiraste un dardo.
            Y tienes tu poetas tan peores
          Que estos en tu rebaño, que imagino
          Que han de sudar si quieren ser mejores.
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