Social change refers to the process of alteration in social patterns, behaviors and cultures.

Such processes cause

changes in society. It may include changes in social institutions, social behaviors, or social relations. It can be done
in any form of multi-media.

Collective behavior and social movements are just two of the forces driving social change, which is the change in
society created through social movements as well as external factors like environmental shifts or technological
innovations. Essentially, any disruptive shift in the status quo, be it intentional or random, human-caused or
natural, can lead to social change. Below are some of the likely causes. Here are the examples of social change:
▪ The Reformation. – the action or process of reforming an institution or practice. (Ex. Tax reform, type of
government – municipality into city, corporate tax systems – foreign ownership of small and medium-sized
businesses,
▪ The abolition of transatlantic slave trade. – involved the transportation by slave traders of enslaved African
people, mainly to the Americas
▪ The Civil Rights movement. – a struggle for justice and equality for African Americans that took place mainly
in the 1950s and 1960s.
 ▪ The feminist movement. – Enola Holmes take us back to a time when women were not granted equal rights
as men like the right to vote. While the film does not address this directly as it focuses heavily on Enola, the
film does bring out the suffrage movement during this period in the UK.
▪ The LGBTQ+ rights movement. – civil rights movement that advocates equal rights for LGBTQ persons—
that is, for lesbians, gays, bisexuals, transgender persons
▪ The green movement. – Campaign to preserve the environment, and to minimize pollution or destruction of
the Earth's natural habitat.
Essentially, any disruptive shift in the status quo, be it intentional or random, human-caused or natural, can lead to
social change. Below are some of the likely causes.

▪ Changes to technology, social institutions, population, and the environment, alone or in some combination,
create change.
▪ Technology. Technology can create change in the other three forces social scientists link to social change.
Advances in medical technology allow otherwise infertile women to bear children, which indirectly leads to
an increase in population. Advances in agricultural technology have allowed us to genetically alter and
patent food products, which changes our environment in innumerable ways. From the way we educate
children in the classroom to the way we grow the food we eat, technology has impacted all aspects of
modern life.
▪ The increasing gap between the technological haves and have-nots––sometimes called the digital
divide––occurs both locally and globally. Further, there are added security risks: the loss of privacy, the risk
of total system failure (like the Y2K panic at the turn of the millennium), and the added vulnerability created
by technological dependence.
▪ Digital crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people, and especially from an online community rather than from
traditional employees or suppliers.
Social institutions encompasses a wide range of domains, such as family (basic unit of society), education,
religion, economy, government, and healthcare. They serve essential functions, including socialization, regulation,
resource allocation, and the maintenance of social order.

Transformations in social institutions have rippled effects in other social institutions. If something changes
in one social institution, it will most likely have an effect on the others.
After the Industrial Revolution, there was no need for manual labor on farms and no more need for large families.
At the same time people moved to cities where living space was limited. Due to these changes, the average family
size became much smaller than it was pre-industrialization. As a result, industrialization brought about changes in
the institution of education.

Change in school curriculum is inevitable in any society. These changes occur because there is most often
a need to adjust to the economic, technological, social, political, and ideological needs in the society. The match
the needed skill in the industry.
▪ Increasing population density may stimulate technological innovations, which in turn may increase the
division of labour, social differentiation, commercialization, and urbanization.
▪ More people means an increased demand for food, water, housing, energy, healthcare, transportation,
and more. And all that consumption contributes to ecological degradation, increased conflicts, and a higher
risk of large-scale disasters like pandemics.

▪ As human populations move into more vulnerable areas, we see an increase in the number of people
affected by natural disasters, and we see that human interaction with the environment increases the
impact of those disasters. Part of this is simply the numbers: the more people there are on the planet,
the more likely it is that some will be affected by a natural disaster.
 ▪ Modernization processes increase the amount of specialization and differentiation of structure in societies
It is a process of acquiring knowledge, behaviours, and skills to compete with each other.
▪ Modernization describes the processes that increase the amount of specialization and differentiation of
structure in societies resulting in the move from an undeveloped society to developed, technologically
driven society (Irwin 1975).
▪ Movement from underdeveloped to developed countries.
▪ Further, the Internet bought us information, but at a cost. The morass of information means that there is as
much poor information available as trustworthy sources. There is a delicate line to walk when core nations
seek to bring the assumed benefits of modernization to more traditional cultures.

You can make social changes through the use of campaigns. Campaigns are a work in an organized and active way
toward a particular goal; typically, a political or social one. A campaign will help you promote and organize your
project properly.
 The Social Change Project asks how social change is happening today and how we can strengthen civil
society's efforts. Change itself is constantly changing: where it occurs, who's involved, who decides, how new
ideas are generated, what blocks it and what boosts it.

In your past lesson, you have learned about how to create a website that can help you to make social
campaign or social change? One of your goal over the course of this project is to create a social advocacy campaign
and accompany it with a website and social media page that will promote the campaign and supply more
information about the campaign.
A simplified ICT Project process in developing ICT Project for Social Change.

It can be about an advocacy, social awareness, community issues or concern, many more.
It can be about an advocacy, social awareness, community issues or concern, many more.
How to start an ICT Project?

A simplified ICT Project process in developing ICT Project for Social Change.
1. Planning – involves the following tasks (but not limited to):
a. Conceptualizing your project
b. Researching on available data about your topic
c. Setting deadlines and meetings
d. Assigning people to various tasks finding a web or blog host
e. Finding a web or blog host
f. Creating a site map for your website
g. Listing down all applications that you need including web apps
h. Funding
What should you include in planning for your ICT project?
Planning – involves the following tasks (but not limited to):
a. Conceptualizing your project – Think about what topic, idea, issues you want to talk about in your project
b. Researching on available data about your topic – Research for supporting data about your project. What
track and persuade other people in what you’re advocating.
c. Setting deadlines and meetings – Setting deadlines will make you concentrate and finish the project on
time. And by conducting regular meetings with your teammates, you can brainstorm ideas that will help
you improve your project.
d. Assigning people to various tasks finding a web or blog host (division of labour) – Assigning everyone to
do something will make the job lighter as the work is distributed to everyone. A leader should monitor if
every member has done their part. By doing so, the completion of the project will be smoother.
e. Finding a web or blog host – Find a web or blog host to publish and promote your project
f. Creating a site map for your website (optional) – A site map is a list of pages of a web site that will guide
the visitor to explore and navigate your website.
 g. Listing down all applications that you need including web apps –
h. Funding – You should also think of the expenses you might need when you want to start your ICT project.
For large scale project, it might need funding from companies and agencies. But for simple and personal
project, not much cost is needed.

Development – involves the actual creation of the website(s); involves the production of images, infographics, etc.
After planning everything, the next thing to do is to make an action and start your ICT project. A great start is making
a digital poster, infographic, promotional video or information about your project/advocacy to attract other people
in joining you in your project.
Release and Promotion – involves the actual release of the website for public view and promoting. Promotion
typically starts before the actual release.

It involves sharing your page or website for the public and promoting through different social media platforms.

After the release of your ICT project, it should not just end there. You need to continue monitoring your pages and
websites. Gather everyone’s opinion and update your content to make more people support your project.

Maintenance – involves responding to feedback of your site visitors and continuing to improve the website.
 ICT serves as the steppingstone for the economic, social, industrial growth and development. Thus, ICT is
generally seen as an advantageous instrument to provide better and cheaper ways of communication and promote
changes that to enables the generation of new knowledge and equipping the people with the relevant skills needed.
Hence, ICT projects undergoes deep research, inquiry and studies before implemented that is why planning and
conceptualizing are vital for any projects.

▪ Environment – Waste Management, Pollution, Flash Flood, Soil Erosion, Wildfire, etc.
▪ Education – Access to Internet (Distance Learning), etc.
▪ E-Commerce – Shift from manual to automation or online selling
▪ Hunger and Poverty – Loss of job because of the pandemic, community pantry
▪ COVID-19 – Awareness on Health Protocols
▪ Culture – Preservation and promotion of local culture
▪ ICT Issues – Contemporary social issues like Cyberbullying, Copyright Infringement, Green Technology
(proper disposal of gadgets), Internet/Computer/Game Addiction
▪ Wellness – Malnutrition, Obesity, Mental Health
▪ Food Safety – Safety food preparation and preservation
▪ Financial Literacy – Saves money
Begin With the End in Mind. All about knowing your purpose and what you’re trying to achieve. It means To begin
each day, task, or project with a clear vision of your desired direction and destination.

Generate your own ideas about content and identify various opportunities based on your target audience.
Have a clear plan of actions, responsibilities, work requirements, timeframe and budget if needed. This allows
experts to see if your project is doable over the time frame that was given and if it is significant enough to be made
into reality. Set a SMART goal to target.
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 Briefly summarize (1) the significant problem or gap you will address and why it is important; (2) the expected
outcomes; and (3) the potential broad impact.
 Miss Universe Catriona Gray has her own advocacy project for it called “Paraiso: The Bright Beginnings
Project” that raises funds for children in the Smokey Mountain landfill in Tondo, Manila.

In 2016, Gray tapped a non-government organization called “Young Focus Philippines” to help her provide
free and accessible education to Filipino children.

Her focus for now is on the children of Smokey Mountain, one of the largest garbage dump sites in Metro
Manila. It is also the home of thousands of Filipinos who mostly depend on scavenging for livelihood.

She planned to renovate a three-storey building there into a child care center and preschool for children
aged three to five years old. She asked the public for donations through a video on her YouTube channel.
 The goal of this section is to convince the funder you are knowledgeable about your project. Describe the
purpose of your ICT project: identify the problem or need you intend to address and how your project will address
it. Provide evidence to support the contention that your project addresses a significant and/or timely problem.
Relevant data can be convincing, so use it if you have it.
 It involves the website/s or page you are going to produce and the purpose of each and how they work in
unison.
Concisely describe your ICT project, including what (not how) you plan to do; who is involved in the
research; and who will benefit, directly and indirectly.
List the project questions, goal(s), and objectives of your project.
Finally, describe the expected outcomes of your ICT project, linked to your research questions, goals, and
objectives. Discuss these outcomes in terms of their impact on your target population and others who will benefit
directly and indirectly.
 This section should include an estimate of total costs (direct and indirect), categories of expenses, and
the project timeframe (start and end dates in months/years).
You will not include a detailed budget with your concept paper; however, the budget details are important.
Contains either 1 an outline of the main budget categories for the requested project support or 2 a single bottom
line amount of the request and a brief discussion of how that amount will be used Some concept papers may not
even include an amount requested.
 Your project/campaign must meet the SMART Goals criteria.

Setting SMART goals means you can clarify your ideas, focus your efforts, use your time and resources
productively, and increase your chances of achieving what you want in life.
In this topic, we’ll explore what SMART goals are, and we’ll look at how you can use them to achieve your objectives.

A SMART goal is used to help guide goal setting. SMART is an acronym that stands
for Specific, Measurable, Achievable, Realistic, and Timely. Therefore, a SMART goal incorporates all of these
criteria to help focus your efforts and increase the chances of achieving your goal.

Statements of the important results you are working to accomplish · Designed in a way to foster clear and
mutual understanding of what constitutes expected levels of performance and successful professional
development
Specific – (What do you want to do or want to achieve?) Set a real goal that is direct, detailed and meaningful. Make
sure that your goals are focused and can identify a concrete outcome. Your goal will be at risk or vague without the
specifics of the goal, because knowing what you wanted to achieve is knowing the leverage to success.

Measurable – (When will you know when you reach it? What are the signs of your success?) – Make sure that you
goal is trackable and quantifiable. Defining your own definition of “success” will aid you to estimate your current
achievement level on reaching your specific goals.
Attainable – (Is it possible for you to reach your goal?) Work towards a goal that is challenging but possible and
doable. Check if you have the tools or resources that will help you to achieve and attain your goals.

Realistic – (Are your current skills enough to reach your goal?) Knowing yourself is the key to your success. Be
honest with yourself and know your capabilities and the things that you cannot do. Be realistic toward your goals as
well as on your capacity to do.
Time-Bound – (When exactly do you plan to accomplish it?) Give yourself a deadline. Every goal should have a
target date to finish. Having deadlines motivates oneself to do more efficiently and helps you to be focused in
reaching your goals.
 In designing and creating your own video content, you should express yourself by voicing out creatively with
passion to promote the advocacy you desire. Collect ideas, make outlines, decide on the message, and make your
content interesting and positive.

Make sure to anchor (base) your content to the four important purposes in producing a social advocacy:
▪ INFORM – Tell you about things
▪ INSPIRE – Teach you things, help you
▪ EDUCATE – Drive personal utility
▪ ENTERTAIN – Make you (want to) do things
• Transform into an informative purpose in producing your advocacy.
• One main purpose of media is to inform the people of what is the real situation of the society.
• Voice out your thought in increasing understanding and making meaningful knowledge to share with others.
• Communicate with the audience with your heart. (e.g. Documentaries, News, Vlog and etc.)

• Infuse your advocacy and learning with a sense of meaning and purpose to motivate and uplift your
audience.
• Make their viewing worthwhile, alive, and healthy on their eyes.
• Create new possibilities and desire to be taken. Inspire them to take actions. (e.g. Advocacy Video,
Inspirational Video/Film, Endorsements, Testimonials and etc.)
• Empower your audience with the proper knowledge.
• Make them aware and impart learning through your advocacy.
• To educate your audience means engaging them into a wise, hopeful, and respectful cultivation of learning
and application. (e.g. Vlog, DIY Video, Tutorial and etc.)

• Ignite wonder, awe, and entertainment through learning.

• Learning is not always being serious, but it becomes more adequate if the person is enjoying while doing it.
• Give your advocacy an entertainment value. (e.g. Musical/Lyrical Video, Short Film, Viral Videos and etc.)