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Process of Identifying A Trend

The document discusses the distinction between fads and trends, emphasizing that trends are sustained behaviors rooted in basic human needs and desires, while fads are short-lived. It also highlights the importance of trend spotting and analysis for predicting future societal changes and the role of innovations in driving trends. Understanding these concepts is crucial for effectively targeting customer expectations and making informed decisions in the 21st century and beyond.

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Iryhne Villaruel Yogih
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15 views39 pages

Process of Identifying A Trend

The document discusses the distinction between fads and trends, emphasizing that trends are sustained behaviors rooted in basic human needs and desires, while fads are short-lived. It also highlights the importance of trend spotting and analysis for predicting future societal changes and the role of innovations in driving trends. Understanding these concepts is crucial for effectively targeting customer expectations and making informed decisions in the 21st century and beyond.

Uploaded by

Iryhne Villaruel Yogih
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TRENDS, NETWORKS

AND
CRITICAL THINKING IN THE
21ST CENTURY & BEYOND
GMATHS
LORMINA U. ALCOTAS
NOTION OF CHANGE
Fad Trends
The new things Refers to the
that we way we do
currently do things
fade when the
perception of
novelty is gone
BEHAVIOR
Fad Trends

Intense Sustained
behavior that
turns into
lifestyle, mindset
and values.
EFFECTS
Fad Trends

Coolness Meet needs,


Me too Mentality solves issues and
problems.
TIME AND NATURE OF GROWTH
Fad Trends

Suddenly appears Suddenly appears


Suddenly Get stronger
disappears overtime and
sticks around
which is
which!!
Your Choice!!!!
mostly, your
choices are based
on what?
FUNDAMENTAL
ELEMENTS THAT
DRIVE ALL TRENDS
1. BASIC NEEDS - forces Trends are rooted in
shaping human behavior our basic human
needs,wants and desires

2. DRIVERS OF CHANGE shift - long term


trigger - immediate change
there are no trends without change that lead to emergence
of trends

3. INNOVATIONS
TARGET YOUR INNOVATIONS AT THE SWEET
SPOT OF CUSTOMER EXPECTATION
SPOTTING
A
TREND
Trendsetter
• It refers to someone or
something starts or
causes a trend.
(Rehn and Lindkvist, 2013).
Trend Spotting
• refers to the study of
trends and the way they
develop and affect
society.
•Trend spotting is
attempting to see the
future in the present
• (Rehn and Lindkvist, 2013).
Trend Spotter
•They are the people
who notices and
reports on new
fashions, activities that
people are starting to
do.
Process of
Identifying
a
Trend
Trend Analysis
•It is based on trend spotting but it
extends into developing future
scenarios and so they say to follow a
trend, one must not only be
conscious of what is currently
happening but be wise enough to
predict the future (Urgel, 2017)
•Statistical tool that help to
determine future
movement.
•Is the widespread practice
of collecting information
and attempting to spot a
pattern in the information.
TREND PROJECTION
METHOD

Is the most classical method of business


forecasting, which is concerned with the
movement of variables through time.
Projecting Trends or Trend projection
•time series analysis predictions
work by projecting trends of
the past and present into the
future.
•This technique is based on the
assumption that future will be a
continuation of the past.
•This method requires a long
time-series data.
WHY IS IT IMPORTANT
TO IDENTIFY THE
DIFFERENT
CLASSIFICATION OF
TREND?

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