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Market Insights for New Product

The study evaluates the market landscape, consumer trends, and competition for a new product, aiming to identify challenges and opportunities while providing strategic insights. It utilizes both qualitative and quantitative research methods to explore consumer preferences and measure trends related to the product. The research question focuses on how the new product can meet market needs and differentiate itself effectively.

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riceljamesjabol
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26 views4 pages

Market Insights for New Product

The study evaluates the market landscape, consumer trends, and competition for a new product, aiming to identify challenges and opportunities while providing strategic insights. It utilizes both qualitative and quantitative research methods to explore consumer preferences and measure trends related to the product. The research question focuses on how the new product can meet market needs and differentiate itself effectively.

Uploaded by

riceljamesjabol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PROBLEM STATEMENT

Our study focuses on evaluating the market landscape, consumer trends, and competition pertinent
to the new product.

01 02 03
SCOPE OF THE STUDY RELEVANCE OF THE STUDY RESEARCH QUESTION
Our study aims to pinpoint Understanding its market How can the new product
challenges and opportunities, implications is crucial for effectively address the market
assess feasibility, and offer businesses aiming to stay needs, leverage market trends,
strategic insights. competitive and meet evolving and differentiate itself in the
customer needs. competitive landscape?
OVERVIEW
FRAMEWORK Innovation Adoption Theory
Market Segmentation Theory
Product Differentiation Theory

PROPONENTS

AARON LOEB DANIEL GALLEGO REESE MILLER


Innovation Adoption Market Segmentation Product Differentiation
Theory Maker Theory Maker Theory Maker
METHODOLOGY
QUALITATIVE METHODS
Qualitative research methods involve collecting and
analyzing non-numerical data to explore the underlying
motivations, perceptions, and behaviors of individuals. In
our research proposal, qualitative methods will be utilized
to gain in-depth insights into consumer preferences,
attitudes, and experiences related to the new product.

QUANTITATIVE METHODS
Quantitative research methods involve collecting and
analyzing numerical data to quantify relationships, trends,
and patterns. In our research proposal, quantitative
methods will be employed to measure the prevalence,
frequency, and magnitude of certain phenomena related to
the new product.
QUALITATIVE
DATA
SOO J I N A E LARS P E E T E R S RUFUS S T E W A R T
Administering structured questionnaires
Actor Accountant Doctor to a large sample of respondents to
gather data on consumer demographics,
preferences, and purchase intentions
regarding the new product.

MURA D N A S E R RICHA R D S A N C H EZ MATT Z H A N G


Scientist Chef Journalist

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