ENT 414 ASSIGNMENT

Course title: Business expansion and E-commerce

QUESTION.

Explain the following Techniques of Creating a Clear website

1. Understanding Your target Customers

2. Give customers what they want

3. Make your website easy to navigate

4. Use online vendors

5. Build loyalty by giving Online Customers a reason to return to your website.

6. Establish hyperlinks with other businesses. Especially those selling products that augments yours.

7. Include an email option and telephone number on your site.

8. Give shoppers the ability to track their orders online.

9. Offer web shoppers, a special deal.

10. Assure the Customers that their online Transactions are secured.

11. Establish a reasonable shopping & hanging charges and post them upfront.

12. Keep your site updated

13. Text yourself often on your website & know how you are fairing.

ANSWERS.
1. Understanding Your target Customers:

Your target audience(customers) refers to the specific group of consumers most likely to want your
product or service, and therefore, the group of people who should see your ad campaigns. Target
audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Identifying your audience allows your business to focus marketing efforts on the groups that are most
likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.
Studying and understanding your target customers serves as a guide in creation of a suiting website.

2. Give customers what they want:

Not what's important to you. Not what you think should be important to them. What is important to
them. To figure out what aspects of your service or product is on demand or needed. One of the best
ways to give customers what they want is by curating the shopping experience to customers'
preferences, buying habits, and real-time behaviors.

3. Make your website easy to navigate:

A website should be designed so that it's easily navigable – meaning that its navigation should work like
a map or like a signpost. It should help visitors better understand the site's content and the best way to
get around. Not being able to easily navigate a website, frustrates users and often causes them to leave
the site. It looks at how easy it is to find what they are looking for and having no challenges faced In
moving from one page to another.

4. Use online vendors:

Selling goods and services online is done by online vendors. This individuals can help you get more
customers by having an agreement of percentage cut at every sale, with you .

5. Build loyalty by giving Online Customers a reason to return to your website:

Customer loyalty describes an ongoing emotional relationship between you and your customer,
manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus
your competitors. Loyalty is the byproduct of a customer's positive experience with you and works to
create trust. Customer loyalty can help businesses cultivate repeat business and establish a base of
customers they can rely on month after month, year after year. Repeat customers tend to spend more
money on your brand than new customers because they trust your business. Customer loyalty comes as
a result of customer satisfaction, positive customer experiences, and the overall value of the goods or
services a customer receives . Looking out for values that attracts customer loyalty is how customer
loyalty is built .

6. Establish hyperlinks with other businesses. Especially those selling products that augments yours:
In a website, a hyperlink (or link) is an item like a word or button that points to another location. When
you click on a link, the link will take you to the target of the link, which may be a webpage, document or
other online content. Websites use hyperlinks as a way to navigate online content. Hyperlinks especially
those from stores selling products that augments yours , place a role in the growth of a website and
increase in traffic and presence.

7. Include an email option and telephone number on your site:

Your site should include a dedicated contact page with at least a phone number and email address, not
just a contact form or physical address. Include an email and phone number so visitors can get in touch
with you easily.

8. Give shoppers the ability to track their orders online:

Order tracking is a process of monitoring and tracking orders placed online and delivering real-time
order status updates to customers. It helps customers learn where exactly their order is, when they
should expect it to arrive, and whether there has been a delay.

9. Offer web shoppers, a special deal:

Special deal or offer means a product that is being sold for less than its usual price or the act of selling
something for less than the usual price. This can be introduced often to attract visits on the website and
increasing sales there. discounts create a sense of happiness by releasing oxytocin, generate excitement,
and make the customer feel smarter because they saved money.

10. Assure the Customers that their online Transactions are secured:

While purchasing things online is more prevalent than ever, few people trust it implicitly. If your
customers don't believe their payment information is safe with your business, they simply won't buy, no
matter how well you sell them on your product/service's other benefits. So secured transaction
assurance is very important.Assure and ensure all customer information is safe and secure when making
online transactions.

11. Establish a reasonable shopping & hanging charges and post them upfront:

Price tags can play a role in selling a product, especially in the presence of available discount.
Considering your audience and their capability, hang your price tags upfront to attract clicks and
purchase.

12. . Keep your site updated:

Website update is the regular process of maintaining and updating your website to catch errors and
make sure it remains current and relevant. Keeping your website updated means refreshing your brand
and the visual impact of each page. Keep the layout clean and the text succinct. You want the right
clients to find you, and they'll do so by identifying with your brand.
13. Text yourself often on your website & know how you are fairing:

This part involves messaging yourself like visitor, to get the experience your visitors get when they visit
your website, as well as to know how well your website is doing.