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Business Studies Project

The document discusses key factors that contribute to a successful brand, including strong brand identity, excellent customer experience, effective marketing, diverse product range, and adaptability to market trends. It also highlights notable figures in the automotive industry, such as Benedetto Vigna, Stephan Winkelmann, Horacio Pagani, Christian von Koenigsegg, and Dieter Zetsche, detailing their contributions and achievements. Overall, the document emphasizes the importance of innovation and leadership in driving excellence in the automotive sector.

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adonisdarin28
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81 views7 pages

Business Studies Project

The document discusses key factors that contribute to a successful brand, including strong brand identity, excellent customer experience, effective marketing, diverse product range, and adaptability to market trends. It also highlights notable figures in the automotive industry, such as Benedetto Vigna, Stephan Winkelmann, Horacio Pagani, Christian von Koenigsegg, and Dieter Zetsche, detailing their contributions and achievements. Overall, the document emphasizes the importance of innovation and leadership in driving excellence in the automotive sector.

Uploaded by

adonisdarin28
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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REV &

RIDE
Driving Excellence,
Unleashing
Innovation

Editor :
Adonis darin
WHAT MAKES
A BRAND
SUCCESSFUL?
Brand Identity: A strong, recognizable
brand image that resonates with
consumers can create loyalty and
attract new buyers.
Customer Experience: Excellent
customer service, both during and after Effective Marketing: Strategic
the sale, enhances brand reputation marketing and advertising
and fosters long-term relationships. campaigns help build awareness
Diverse Product Range: Offering a and highlight the brand's unique
variety of models and price points selling propositions.
appeals to a broader audience and Adaptability: The ability to
meets different consumer needs. respond to market trends and
consumer preferences, such as
the shift towards electric
vehicles, is crucial for ongoing
success.
He is the inventor of a three-
dimensional motion sensor
which was initially applied
to the airbags of
automobiles. After reducing
its size and cost, the sensor
was used in the Nintendo Wii
console's wireless controller.
For this invention, Vigna was
included in the shortlist of
twelve candidates for the
"European Inventor 2010"
award promoted by
European Patent
Organization.In his career
he has registered more than
one hundred patents.
Benedetto
vigna

THE SOUL OF
FERRARI
THE MAN BEHIND
LAMBORGANI

Stephan
Winkelmann

Stephan Winkelmann (born


18 October 1964) is a German
automotive executive who
has been President of Bugatti
Automobiles since January 1,
2018,and also President and
CEO of Automobile
Lamborghini S.p.A. since
December 1, 2020.
ARTIST
PAGANI

Horacio
Pagani

Pagani took an interest in


engineering while still living in
Argentina. However, he felt from
the beginning that the rural
town into which he was born
was inadequate for fulfilling his
dream of an engineering career.
He opened a small shop where
he worked at a very young age,
gaining valuable experience in
craftsmanship. By the age of 20,
Pagani had designed and built
his first F3 racer.
The company was
founded in 1994 in
Sweden by Christian von
Koenigsegg, with the
intention of producing a
"world-class" sports car.
Many years of
development and testing
led to the CC8S, the
company's first street-
legal production car
which was introduced in
2002.
In 2006, Koenigsegg
began production of the
CCX, which uses an
engine created in-house
specifically for the car.

christan von
koeniggsegg

THE LEDGEND
KOENIGGSEG
MASTER MIND OF
MERCEDES

Dieter
Zetsche

Dieter Zetsche is a
German engineer and
business executive. He
serves as the chairman of
TUI AG. Zetsche was the
chairman of the board of
management at Daimler
AG and the head of
Mercedes-Benz until 22
May 2019, a position he
held since 2006.
Additionally, he had been
a member of Daimler's
board since 1998

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