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Introduction To Media Studies

Media refers to collective communication outlets used to store and deliver information, including television, newspapers, and the internet. Media studies is a discipline focused on analyzing media content, history, and effects, as well as practical media production techniques. Understanding media is increasingly important in the 21st century due to the rapid pace of communication and the prevalence of media images that can influence thoughts and feelings.

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23 views13 pages

Introduction To Media Studies

Media refers to collective communication outlets used to store and deliver information, including television, newspapers, and the internet. Media studies is a discipline focused on analyzing media content, history, and effects, as well as practical media production techniques. Understanding media is increasingly important in the 21st century due to the rapid pace of communication and the prevalence of media images that can influence thoughts and feelings.

Uploaded by

ikrambaarbi69
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INTRODUCTION TO

MEDIA STUDIES
WHAT IS MEDIA?
What is Media?
 Collective communication outlets or tools that are used to store and deliver information or
data

 Channels of general communication, information, or entertainment in society, as


newspapers, radio or television

 Media' is the plural of medium (of communication), and the main media are

 Television
 Pop Music
 Newspapers
 Internet
 Advertising
 Film
 Radio
Mass
production

Information Wide
driven Audience

Technologically
driven
What is Media Studies?
 Media studies is a discipline and field of study that deals with the
content, history, and effects of various media; in particular, the
mass media

 Media Studies involves the close analysis of the images, sounds and
text that we experience via the media

 It is the study of individual media texts such as films, TV shows,


magazines, websites

 Media Studies also involves practical work, where you learn the
techniques involved for the production of your own media text
Why is it important?
 As we progress into the 21st century, communications are
becoming faster and faster

 Think of the millions of different media images you are


bombarded with every day

 It is as important now to be able to read and make sense of


those images, as it has been to be able to read ordinary text

 You also need to have a good idea of how those messages are
made, and who is making them, so that you may quickly
become aware if someone (or some corporation!) is trying to
manipulate your thoughts and feelings
HISTORICAL PERSPECTIVES OF
MEDIA STUDIES
HISTORY OF MEDIA
Late 1400’s
 The development of printing in China which spreads to
Europe

 The first newspaper was printed in the 1600’s, an the first


magazine in the 1700’s

Late 1800’s

 Media develops through the rise of technology


 Creation of photography
 Creation of the telephone
 Creation of cinematography
 First advertising agency
Early 1900’s
 The first forms of modern media developed
 The first feature film
 Radio is invented and radio stations emerge

Mid 1900’s

 First television is broadcast and colour TV


goes to the mass market in the US
 Advertising
Late 1900’s
 The introduction of the computer
 The rise of the internet, and portable computers
 Videos and DVD’s
 The rise of computer games
 The introduction of cable and satellite TV
 Compact Disk is developed

Early 2000’s
 Newspaper and advertising in newspaper
sales fall
 Interactive media develops particularly the
internet
 The rise of digital film and TV
 Advancement of electronic music, films etc.
THANK YOU

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