PMIT401 -UNIT 1 - LA
Algoma University
PMIT4B: Team 4
Fincy Joseph
John Antony
Mathew John
Yogesh Jakhar
DIGITIZATION DIGITALIZATION
Using digital tools to automate and improve Process of using digital technology to
the existing ways of working without really transform business processes, increase
altering it fundamentally. productivity, and open up new value-adding
opportunities.
Eg: Computers replacing human beings in
performing calculations and accounting Eg: Online banking.
processes in organizations.
(Siebel, 2019)
DIGITAL TRANSFORMATION
The process aiming to improve an entity by triggering significant changes to its
properties through combinations of computing, communication, and
connectivity technologies.
Driven by organizational strategy and not technology.
Eg: Video rental service getting transformed to online video streaming
platforms like Netflix and Amazon Prime.
ELEMENTS ENABLED BY DIGITAL TRANSFORMATION
1. Enhanced Customer Experience
Digital transformation focuses on improving how businesses interact with and serve their
customers.
Example
Amazon's Personalized Recommendations
Uses advanced data analytics to suggest products tailored to individual preferences.
2. Improved Operational Efficiency
Streamlines workflows and automates processes for better productivity.
Example
Salesforce CRM:
Enhances collaboration and visibility into sales processes.
ELEMENTS ENABLED BY DIGITAL TRANSFORMATION
3. Innovative Business Models
Enables businesses to reinvent their offerings and operations.
Example
Netflix’s Transition to Streaming:
Leveraged technology to move from DVD rentals to online streaming.
Embracing these changes positions organizations for long-term growth
and competitive advantage in the digital era.
ADVANTAGES OF (DX) FOR SMALL & MEDIUM
SIZE BUSINESSES
Affordable Tools Data-Driven Decision-Making
DX provide SMBs affordable SMBs can make informed business
tools and strategies, such as decisions by leveraging real time
cloud computing, analytics, data about consumers,
and mobile platforms, that
competitors, supply chains, and
were previously available only
markets
to larger organizations
ADVANTAGES OF (DX) FOR SMALL & MEDIUM
SIZE BUSINESSES
Digital transformation improves customer Digital platforms provide SMBs with
experiences by making services more the capability to expand their reach
convenient, personalized, and efficient. beyond geographical constraints.
Personalize recommendations and promotions using Through e-commerce, social media,
customer data
and digital marketing, they can
attract and serve a global customer
Speed up service with automation and self-service
options base.
REFERENCES
Siebel, T. M. (2019). Digital transformation: Survive and thrive in an era of mass extinction. Rodin Books. Illustrated
edition (July 9, 2019). ISBN-13: 978-1948122481
“Digital Transformation | What Is Digital Transformation | Digital Transformation 2021 | Simplilearn.” YouTube, 18 Jan. 2018,
youtu.be/508CR1fd8ws?si=PgQ3r2xAiLVE0PG7. Accessed 16 Jan. 2025.
“Digital Transformation Explained - YouTube.” Youtu.be, 2024, youtu.be/PeD35QUO_Vs?si=aYcEy0sJCCHMc-te. Accessed 16
Jan. 2025
THANK YOU
Recording Link:
https://algomabrampton-
my.sharepoint.com/:v:/g/personal/fincy_joseph_algomabrampton_ca/EU0Y
MwullflHrrkRvbtNaI4BqnnIfn4nXS9Z6E78q0rQIg
