BUSINESS PROPOSALACKNOWLEDGEMENT This business proposal is a part of the subject "Entrepreneurship". We are glad to submit this report which includes the practical aspect of the industrial study. We are happy to express our deepest gratitude to all the people who spent their valuable time and helped us in preparing this project. To Almighty God for giving us strength and composure to finish the task within the schedule time. To Mr. Aljhon Bulalaque for guiding us towards the successful preparation of this project and introduced us to a new horizon in the entrepreneurship skills. To all people who have directly or indirectly helped us in this project.TABLE OF CONTENTS PART 1 Executive Summary. 5 A. Business Objectives —__6 B. Key Success Factors—____7 PART2 Environmental Analysis. 8 A. SWOT Analysis ——_ dD? PART3 Description of the Business. 10 A. Company Profile and Logo ——_____ 1 PART 4 Production Plan. 12 A. Raw Materials. B. Machinery and Equipment —____ 13 C. Kitchen Supplies 14 PARTS Operation Plan. 15 ‘A. Description of the Enterprise Operation__ 16 B. Flow of Ordergs__-—PART 6 Marketing Plant A. Price of Products________ B. Packaging Expense___ PART7 Organizational Chart. 20 A. Organizational Structure __ 2d PARTS Financial Plan A, Income Statement________23 B. Balance Sheet __ 8 C, Cash Flow 8SEXECUTIVE SUMMARYA. Business Objectives As entrepreneurs, we are concern with every aspect of the business. The foundation of a successful business is having a comprehensive list that gives the business a clearly defined target. The owners built the business with the objectives that follows: © To introduce our product to the public As launching a business, the product must be open to all to be to encourage trial and usage of the product and increase brand awareness. * To provide a good customer service Providing a good customer service helps to retain clients. Keeping them happy is the primary objective of putting up a business. * To gain profit Maintaining profitability means having a good business. Focusing on both productions and operations to make the most profit possible. * To maintain financing Having the ability to finance operations in a small business means having the preparation to a large business finance.B. Key Success Factors Key success factors are defined as the basic planning, design, and implementation of the way in which products and services will be presented to consumers to result in successful sales. The purpose of key success factors is to inspire our marketing and sales team to a more robust business bottom line through incentives. Thus, the information we have gathered are the following that we considered to be the key ‘success factors: © Price Dainty Desserts: Waffle and Ice Cream Parlor is providing our consumers with safety and healthy foods that they will enjoy at an affordable price. We assure that the price we charge on our product range will fit in with our target customer's budget. The real thing that our consumers are looking for is not convenient food but tasty food that is convenient, or tasty food that is perceived as healthy, or tasty food at a great price, * Variety of Food This is one of the factors that need to be consider in building up a business. The Dainty Desserts: Waffle and Ice Cream Parlor offers a varieties of desserts which includes the waffle, ice cream and coke float. We determine these as our costumer’s choice so that they can afford to buy our products.* Store Ambiance This matters to the customers. It will used to create an image to attract your customers to buy on your products. Customers not only care about how a store looks and feels, but they're also likely to make purchasing decisions based on the ambiance of the establishments they patronize. So, we attract new customers and retain existing ones, take pride in how our business looks and maintaining a clean and orderly store. It plays an important role in attracting new customers and retaining existing ones. A customer would never purchase anything from a store which is not clean. Foul smell irritates individuals and thus they leave in no time. Play soulful music for a positive effect on the customers and the store should be well lit and ventilated for the customers to enjoy their shopping. * Customer Service It is important to provide good customer service; to all types of customers, including potential, new and existing customers. It's how you interact with your customers. Improving your customer service skills can lead to greater customer satisfaction and a more enjoyable experience for them. Customers who receive excellent service will improve the bottom line of our business by returning our with repeat business and retaining an existing customer costs significantly less, both in terms of marketing and maintenance, than landing a new one. * Food Taste The taste of our products will remain to our customers. The sweetness of ice cream and wonderful taste of our snacks will get an impact of what the customers will choose from our varieties of desserts that will surely they enjoy with reasonable price.ENVIRONMENTAL ANALYSISA. SWOT Analysis Siac) Offers good and delicious foods * Offers affordable price * Cheerful and approachable attitude of staff * Catchy menu + Everywhere there is a lot of people as a customer ES ae ¢ Small space of working place * Food is easy to duplicate «Few variety of foods + Acquisition of additional rounds of capital + Affiliate relations with realized vendors weaknesses OPPORTUNITIES Dissatisfaction of consumers from other competitors « The concept of the business is catchy * The location is easy to find * High purchasing power of consumer Can be franchise Increasing price of raw materials « Inconsistency of consumers taste ‘Increasing of high number of competitors * Difficulty on expansion of the store «Changes in regulations can impact the businessDESCRIPTION OF THE BUSINESSA. Company Profile and Logo DAINTY DESSERTS. A combination of waffle and ice cream parlor. Since both of our meals were desserts that are delicate, we named our business, Dainty Desserts. When we say dainty, it is marked by delicate or diminutive beauty, form, or grace since. We attractively prepare and serve our desserts to our customers to satisfy not just their craving but also their sight. The customer's choice is our priority. This will give an exciting feeling towards the customer because of the catchy experience. We know and we assure that our desserts do taste good and have its own unique taste and delicacy that will make our customers buy to us continually. So what are you waiting for? Bring your friends and visit our store.PRODUCTION PLANA. Raw Materials Pear cgris Pern Soft Ice Cream With soft serve, this is accomplished by a special machine Premix that holds pre-mixed product at a very low, but non-frozen temperature, at the point of sale. This have different flavors including vanilla, chocolate, strawberry, pandan, mocha and many more. ‘Cone Ice cream cones, sweet cone and Belgian cone, poke | (Ireland and Scotland) or cornet is a dry, cone-shaped pastry, usually made of a wafer similar in texture to a waffle, which enables ice cream to be held in the hand and eaten without a bowl or spoon. Chocolate Syrup Chocolate syrup is a sweet, chocolate-flavored condiment and often used as a topping or dessert sauce for various desserts, such as ice cream, or mixed with milk to make chocolate milk or blended with milk and ice cream to make a chocolate milkshake. Sprinkles Sprinkles are very small pieces of confectionery used as a | v1 | decoration or to add texture to desserts such as cupcakes, doughnuts or ice cream. The tiny candies are produced in a variety of colors and are generally used as a topping or a decorative element. Mineral Water | Water is a transparent, tasteless, odorless, and nearly | colorless chemical substance that is the main constituent of Earth's streams, lakes, and oceans, and the fluids of most. wg EA living organismse | Ice is water frozen into a solid state, Depending on the presence of impurities such as particles of soil or bubbles of air, it can appear transparent or a more or less opaque bluish-white color. 2L Coke | Coca-Cola, or Coke is a carbonated soft drink manufactured | by The Coca-Cola Company. The Coca-Cola Company has | on occasion introduced other cola drinks under Coke name. | Scie eaaacaReeenaN | B. Machines and Equipment: teas Ice Cream Machine ‘ A machine used to make small quantities of ice cream for personal consumption. Ice cream makers may prepare the mixture by employing the hand-cranking method or by employing an electric motor.C. Kitchen Supplies Erricey Deer Cooler Storage Box od Tray a Kitchen Apron Kitchen Knife VA Chopping Board A cooler, portable ice chest, ice box, cool box, chilly bin (in New Zealand), or esky (Australia) is an insulated box used to keep food or drink cool. Storage box describes a variety of containers and receptacles for permanent use as storage, or for temporary use, often for transporting contents A thin, flat, and often rectangular piece of plastic, metal that is used for carrying things A garment usually of cloth, plastic, or leather usually tied around the waist and used to protect clothing or adorn a costume. A sharp blade use to cut ingredients It is a durable board on which to place material for cutting.Spatula/Scraper fii @) A fiat thin implement used especially for spreading or mixing soft substances, scooping, or lifting. tr Strainer A kitchen device that has many holes and is used to hold ~ | back solid pieces while liquid passes through. a __ = A type of tool used to grip and lift objects instead of a holding them directly with hands. Pitcher A container used for holding a liquid material. Container A ‘A container used for holding liquid material a sess — see il Canister A round or cylindrical container, typically one made of *, metal, used for storing such things as food, chemicals, or = nl rolls of film. Basin/Bowl A large bowl that is used for mixing, cooking, and serving » atOPERATION PLANA. Description of Enterprise Operation In the month of July 2018, we decided to build up a business. We started ‘to build up and complete our business plan and conduct a feasibility study. We began to make a research and development on our business and started to find location to build our main branch. August 2018, we started to canvass and purchase the materials and equipment for our facilities until the month of September 2018. After all the process that we made, in September 26, 2018 we finally decided to open up our business, our business will operate for the MMC Entrepreneurship Week from 7:00 am to 5:00 pm. As early as 7:00 am, we will open our shop. At least 3 personnel will start to operate the business, preparing the machine, equipment, materials to be used. One will act as the cashier, one will be the twirler or cook and one to serve the customers. Waffle and Ice cream will be serve anytime, Coke float is only available from 10:00 am to 12:00 nn and from 1:30 pm to 3:30 pm. As the lunch time goes by, another personnel will take place as the others eat their lunch. After that, the servings is continued, we can serve a combo ice cream with waffle together with our business partner. Our business for entrepreneurship will last for four days Wednesday - Saturday. The overall expenses that we spent and the money that we receive are recorded by our treasurer.B. Flow of Orders Cena irs WAFFLE Falling in Line. There will be two lines for the customer, the first one is the line to order and the second one is the line to serve the order, the customer will go to the first line to pay what they purchased. Taking of Order. While on the line, there will be our staff approaching them to get their order, they will receive a paper stated their purchased order. Proceed to Cashier. On the cashier, the customer will give the paper and pay for the purchased they order. Twirling of Ice Cream. The customer will wait at least 2 minutes to prepare the ice cream. Preparing the Waffle. The customer will also wait at least 2 minutes for the Waffle to prepare. Serving. After the customer pay for the order, they will go to the second line and wait to serve it.MARKETING PLANA. Price of ProductsB. Packaging ns ‘Sweet Cone with Tissue | Belgian Cone with Tissue \ \ / Plastic Cup with Dome Lid and Drinking Straw | ch ad This sweet cone will be the holder of our ice cream. Also, the tissue prevent melting ice cream from dripping on our customers’ hands. This Belgian cone is bigger than sweet cone. Putting tissue in the cone make eating ice cream cones more sanitary for the customers. This disposable cup made out of paper and often lined with plastic or wax to prevent liquid from leaking out or soaking through the paper.ORGANIZATIONAL CHARTA. Organizational Structure eU/ ra SUF ' \FINANCIAL PLANA. Income Statement Dainty Desserts Income Statement For the month ended September 2018 Net Sales P 20,250.00 Cost of Good Sold (r 7,475.00 ) Gross Profit P 12,775.00 Less: Salaries Expense (P 4,500.00 ) Utilities Expense (P 200.00 ) Net Income P 8,075.00B. Balance Sheet Dainty Desserts Balance Sheet For the month ended September 2018 Account Titles Cash Supplies Accounts Payable Utilities Payable Capital Unearned Service Revenue Salaries Expense Utilities Expense TOTAL Debit 6,390.00 5,060.00 4,500.00 200.00 16,150.00 Credit P 5,060.00 a 200.00 P 6,390.00 P 4,500.00 P 16,150.00C, Statement of Cash Flow Dainty Desserts Statement of Cash Flow For the month ended September 2018 Operating Activities Cash received from customers Cash paid to supplies Cash paid to employees Cash paid for selling Net Cash from Operating Activities Financing Activities Cash received from short-term debt Cash payments for short-term debt. ¢ Net Cash used in Financing Activities Cash and Cash Equivalents Beg. Cash, September 20, 2018 End. Cash, September 30, 2018 vuwvw4y wvye~VV 5,560.00 5,060.00 4,500.00 4,000.00 13,657.50 2,370.00 2,370.00 0 13,657.50 6,390.00 7,267.50