WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
SEO (Search Engine Optimization) is the
process of improving a website’s visibility
on search engines like Google, Bing, and
Yahoo to attract organic (unpaid) traffic.
It involves optimizing website content,
structure, and external factors to improve
rankings in Search Engine Results Pages
(SERPs).
02
Importance of SEO in Digital Marketing
Increases Organic Traffic
Cost-Effective Marketing Strategy
Improves User Experience
Boosts Brand Credibility and Trust
Higher Conversion Rates
Enhances Local Search Visibility
Competitive Advantage
Supports Other Digital Marketing Strategies
03
On-Page SEO – Optimizing elements within your website
On-Page SEO involves optimizing various elements within your website to
improve search engine rankings and enhance user experience. Here are
the key factors to focus on:
Content Optimization
Meta Tags Optimization
URL Structure
Header Tags (H1, H2, H3, etc.)
Image Optimization
Internal Linking
Mobile-Friendliness
Page Load Speed
Structured Data (Schema Markup)
User Experience (UX) Optimization
04
Off-Page SEO – Activities done outside your website
Off-Page SEO involves optimization strategies that take place outside your website
to improve search engine rankings, brand credibility, and domain authority. Here
are the key activities:
Link Building (Backlinks Acquisition)
Social Media Marketing
Influencer & Blogger Outreach
Local SEO (Google My Business & Citations)
Content Marketing (Off-Site Publishing)
Forum & Community Engagement
Brand Mentions & PR
Influencer & Micro-Influencer Collaborations
Podcasts & Webinars
Document Sharing & PDF Submissions
05
TECHNICAL SEO – OPTIMIZING SITE SPEED, STRUCTURE, AND PERFORMANCE
Technical SEO focuses on improving the backend aspects of a website to enhance
search engine crawling, indexing, and user experience. Here are the key areas to
optimize
Website Speed Optimization
Mobile-Friendliness & Responsive Design
URL Structure & Site Architecture
XML Sitemap Optimization
Robots.txt Optimization
Fixing Crawl Errors & Broken Links
Canonical Tags & Duplicate Content Handling
Structured Data (Schema Markup)
HTTPS & Security (SSL Certificate)
Core Web Vitals Optimization
06
Best Practices for Off-Page SEO
Off-Page SEO involves strategies that help improve your website’s authority, trust, and rankings through
activities outside your site. Here are the best practices to follow:
Build High-Quality Backlinks
Optimize Google My Business (GMB) for Local SEO
Social Media Engagement
Get Featured on Forums & Q&A Platforms
Leverage Influencer & Blogger Outreach
PR & Brand Mentions
Content Marketing for External Platforms
Podcasting & Webinars
Directory Submissions & Local Listings
Monitor & Analyze Off-Page SEO Efforts
07
08
GET IN TOUCH
zypherlearning.com
[email protected]
+91 81379 18885
09
THANK YOU FOR YOUR
ATTENTION
10
