RIDHI AGARWAL
MBA
: [email protected] | Age: 24 | Female
Market Research at Mann Group Social Media Marketing Project Sales Planning for Everest Merit Rank Holder, XII
SUMMER INTERNSHIP EVEREST INDUSTRIES
• Surveyed 60+ outlets in West Bengal and identified logistical issues, stockouts, quality concerns, and price sensitivities
• Recommended decentralized distribution that enhanced delivery efficiency and streamlined product transportation by 30%
• Proposed integrated sales and marketing strategies to boost product awareness and significantly increase primary sales
• Re-evaluated 40 outlets, and proved decentralization as the method to increase visibility, sales, and reduce transport costs
• Analyzed territory-wise sales data to identify product awareness to devise secondary sales strategy and sell-out programs
WE CARE: CIVIC ENGAGEMENT YOUTH OF INDIA
• Managed and improved the social media marketing, assisted in field testing of website to refine content and performance
• Conducted field visits, assessed 100+ tea garden workers’ children’s need, and designed a skill development plan for 40 youth
• Identified 60+ non-government organizations to partner with 7 NGOs for channelizing surplus CSR funds for greater impact
ACADEMICS
Qualification Institute Board / University % / CGPA Year
MBA SBM, NMIMS, Mumbai NMIMS 3/4 2025
BCom (Hons) St. Xavier’s College (Autonomous), Kolkata Calcutta University 7.79/10 2022
XII Nirmala Convent School, Siliguri SC 91% 2019
X Nirmala Convent School, Siliguri ICSE 89.18% 2017
Achievements • Awarded merit rank in Class XII for outstanding performance in the examination 2019
Key Modules Marketing Management, Consumer Behaviour, Qualitative Marketing Research, Business Research
(MBA) Methods, B2B Marketing, Product Management and Marketing, Integrated Marketing Communication
PROJECTS
• Cosmoline Exim: Implemented social media campaigns that increased impressions from 5000 to
18000 and collaborated with cross-functional teams to achieve cohesive brand messaging and
awareness
Corporate • Mann Group of Hotels: Assisted in consumer feedback collection on consumer-tech platforms like
Google review, MakeMyTrip, strategized in creating brochures, flyers and content for various
platforms
• AEI: Strategized paid campaigns to increase Instagram followers by 1.5x and impressions by 5x and
conceptualized graphics for key sections on the website, utilizing applications like Adobe, Canva
• Young Indians: Investment of Rs 2000 compounded to Rs 10,000 through reselling products of home
Live Project – based business
• Sales and Channel Management: Designed sales organizational structure for B2C brand for greater
agility and developed a sales strategy to achieve over 20% YOY growth by targeting key demographics
Academic
• Brand Management: Conducted an in-depth analysis of an FMCG and a fashion retail's brand strategy
by leveraging concepts like brand positioning, equity, architecture, to drive strategic market insights
POSITIONS OF RESPONSIBILITY
M&C Head, • Led a team of 56 members to strengthen ties with 29,000 alumni, NMIMS Mumbai
2023-24
Alumni Relations • Facilitated Alumni-Institute communications for stakeholders and alumni engagement
Placement Cell, • Led Initium in its inception year with 20+ companies and 600+ students participation
• 2019-22
St. Xavier’s College Conducted Placement Drive for 20+ companies and increased registrations
School Leader • Collected sponsorship worth Rs 30.000 for Nirmala Utsav, an inter school event
• Managed the inter school fest, Nirmala Utsav in which 400 students had participated 2018
NCS
CO-CURRICULAR & EXTRACURRICULAR ACTIVITIES
• Runners-Up in Inter-College Debate Competition, St. Xavier’s College 2022
• Runners-Up in Inter-House Basketball Competition, Nirmala Convent School 2018
Achievements
• Best Speaker in Inter-School Bosco MUN, Nirmala Convent School 2018
• Winner in Extempore Competition, Nirmala Convent School 2018
• Participated in Tata Crucible Campus Quiz organized by the Tata Group 2024
Participations • Actively participated in the Virtual Experience Delivery held by AIESEC 2020
• Successfully completed Customer Relationship Management course by HP LIFE 2024
Technical • Successfully completed Google Analytics course 2023
• Successfully completed FMCG-Sales and Marketing Techniques course, Forevision 2023
Social • Youth of India: Volunteered for tree plantation drive and was a part of 2023
Unplastic India Campaign to create a more sustainable future
• Rural Health Care Foundation: Researched companies engaged in CSR 2022
Interests / Hobbies • Content Creation, Graphic Designing and Travelling
