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BLP 4205

This document is a special examination paper for the BSc Property Development and Estate Management course at the National University of Science and Technology, focusing on Real Property Marketing. It consists of six questions, each worth 25 marks, covering topics such as characteristics of successful salespersons, demand and supply in real estate, marketing strategies, deceptive practices, pricing mechanisms, and consumer behavior. Students are required to answer any four questions within a 3-hour time limit.

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10 views3 pages

BLP 4205

This document is a special examination paper for the BSc Property Development and Estate Management course at the National University of Science and Technology, focusing on Real Property Marketing. It consists of six questions, each worth 25 marks, covering topics such as characteristics of successful salespersons, demand and supply in real estate, marketing strategies, deceptive practices, pricing mechanisms, and consumer behavior. Students are required to answer any four questions within a 3-hour time limit.

Uploaded by

inomusa81
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY

FACULTY OF THE BUILT ENVIRONMENT

DEPARTMENT OF LANDSCAPE ARCHITECTURE AND URBAN DESIGN

BSC PROPERTY DEVELOPMENT AND ESTATE MANAGEMENT

REAL PROPERTY MARKETING

BLP 4205

SPECIAL EXAMINATION PAPER

SEPTEMBER 2019

This examination paper consists of 3 pages

Time Allowed: 3 hours

Total Marks: 100

Special Requirements:

Examiner’s Name: MR J. Mlotshwa & Mr. P Ndhlovu

INSTRUCTIONS

1. Answer any four (4) questions from each section


2. Each question carries 25 marks
3. Where required give examples

MARK ALLOCATION

QUESTION MARKS (ANY FOUR)


1. 25
2. 25
3. 25
4. 25
5. 25
6. 25
TOTAL 100
Page 1 o

Copyright: National University of Science and Technology, 2019

Page 1 of 3
Question 1

a) Give and explain characteristics of a successful salesperson in real estate marketing. (10)
b) Explain the obstacles that the Estate Agent Council in Zimbabwe deals with to ensure
professionalism in the real estate marketing profession is maintained. (15)
[25 marks]

Question 2

a) With the aid of diagrams, explain the demand and supply curves of real estate property
experienced in the space market. (12)
b) Substantiate why the space market is considered as highly segmented when compared to
the asset market. (13)
[25 marks]

Question 3

Discuss the effectiveness of real property marketing strategies employed by estate agents when
conducting their business. [25 marks]

Question 4

‘The real estate marketing industry is characterised by lack of professionalism, mendacious and
disingenuous activities, and lots of defective trade practices.’

a) Explain the various deceptive practices undertaken by agents in coercing clients into the
conclusion of contracts. (12)
b) To what extent has the strides taken by Estate Agents authorities move in trying to curb
unprofessionalism in the real estate market. (13)
[25 marks]

Page 2 of 3
Question 5

a) Discuss the various pricing mechanisms used by estate managers for determining fair
value in the disposal of real estate. (15)
b) To what extent have these pricing mechanisms effective in enhancing fair value in the
disposal of residential and commercial properties. (10)
[25 marks]

Question 6

‘The psychology of real property marketing is based on influencing consumer behavior’s internal
and external determinants,’ (Gilber, 2003). Critique the assertion revealing the internal and
external determinants of consumer behavior that influences decision making. [25 marks]

Page 3 of 3

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