Cruise Tourism Introduction to HISTORY OF CRUISING ➢ In 1958, with the American

the Cruise Industry The Ancient Times Boeing 707, more

transatlantic passengers
Definition ➢ the earliest historical travel by air.
evidence of boats is found in
⚫ A cruise is a vacation Egypt during the 4th century ➢ Ship companies focus more
onboard a ship (301 AD- 400 AD). on pleasure voyages.

⚫ It is a leisure trip ➢ ocean sailings for practical

reasons.
⚫ “vacation trip by ship”
➢ Philippines was discovered
⚫ “floating resorts” or
by Ferdinand Magellan in the
“floating hotels”
course of his exploration in
the 16th century.
Important Elements of Cruising
The shift from Cargo to People
⚫ Accommodation
➢ In the 1850s and 1860s ships
⚫ Food and beverage began to focus more on
passengers rather than mail.
⚫ Entertainment
➢ passengers during these
⚫ Shopping times were divided by classes

⚫ health and wellness ➢ The British and North

American Royal Mail Steam
⚫ Tours & excursions
Packet (now Cunard) that
took a cow on board to
What is cruise tourism? supply fresh milk during the
14-day sea travel.
➢ One of the fastest growing
segments of the tourism Crossing to Cruising (1900s)
industry that involves a
➢ transatlantic crossing
luxurious form of travelling
diminished.
onboard a cruise ship with
Crossing to Cruising (1900s)
specific prearranged itinerary ➢ The world’s first commercial
wherein the cruise ship calls airline flight was on ➢ The concept of cruising was
at several ports before January 1, 1914. even more introduced to the
coming back to its home port. masses when the TV series
➢ Pan American inaugurated Love Boat was aired in the
the world's first transatlantic 1970s to 1980s
passenger service on June 28,
1939.

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Modern cruising In the Philippines Cruise Tourism
THE SHIP STRUCTURE
➢ “Fun ships” “love boats”. ➢ DOT identified eight (8) ports
as tourism gateways for Ship Structure
➢ In the 1970’s cruising became cruise liners: Davao, Bohol, 3 ways to measure the size of
a major phenomenon. Boracay, Cebu, Manila, ships
Puerto Princesa, Subic, and
Zamboanga. 1. Gross Registered Tonnage (GRT).
Cruise Industry Trends
➢ Cruise terminals are being 2. Number of guests.
➢ Cruise Line International
developed in Puerto Princesa,
Association (CLIA) is the 3. Number of staterooms.
Currimao in Ilocos Norte and
world’s largest trade industry
Catagbacan in Bohol.
association that provides a
unified voice and leading Basic Terms of Ship’s directions
➢ 2017 Manila became a
authority of the global cruise homeport of Star Cruises. ◼ Aft- rear part of the ship.
community.
◼ Forward - towards the front
➢ North America and Europe Cruising Today and Beyond part of the ship.
are the leading cruise
markets. • CLIA 2019 industry outlook: ◼ Midship – the middle part of
the ship.
➢ More than 24 million 1. Cruisers have become very
passengers enjoyed a cruise much fascinated with ◼ Port- the left side of the ship
in 2016 and 30 million “instagrammable” photos. when one is looking forward.
passengers are expected in
2019. 2. Cruisers seek total ◼ Starboard- the right side of
restoration. the ship looking forward.
➢ $117 billion economic impact
for the Cruise Industry in 3. A shift from experience Cruise Terminologies
2015 to $134 billion in 2017. travel to achievement travel.
◼ Alleyway - ship’s corridors
➢ China as a destination is a 4. Cruisers are technology savvy
◼ Aboard – on the ship
growth powerhouse for the
5. Travelers are mindful of the
Asian Cruising economy. ◼ Ashore – on shore. Opposite
environment.
of aboard
➢ Asian source markets are
6. Access is the new luxury.
becoming the new growth ◼ Balcony – a private seating
engine of the global cruise 7. Generation Z takes the lead area outside the ship
industry. at sea. accessed from the cabin. A
veranda.
➢ Passenger capacity increased 8. Off-peak Escapades.
by 29.3 % annually. ◼ Bow - front of the ship
9. Work and leisure combo.
◼ Bridge - the navigational or
10. Women power.
control center of the ship
11. Go solo.
◼ Bunkering – to take on fuel

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◼ Bulkhead – wall or partition ◼ Gangway – The opening at ◼ Tender – smaller boat or
separating cabins and the side of the ship where lifeboat used to transfer
compartments. one enters and exits. passengers from ship to
shore and vice versa when
◼ Buoy – a marker or float used ◼ Head – toilet, bathroom the ship is anchored offshore.
to identify navigational
landmark. ◼ Hull – the ship’s outer wall or
outer shell, outer body. Profiles of Cruise Lines
◼ Cabin – room, stateroom. and Cruise Ships
◼ Knot – ship’s speed; one
◼ Cabin steward – one who nautical mile per hour. Cruise Fleet
cleans cabins. - A cruise line is a company in
◼ Lido deck – an open deck
leisure business that operates and
◼ Captain – Master, the where pool and sun bathing
markets a fleet of ships to the
commander of the ship. facilities are located.
cruise tourism markets.
◼ Companionway – stairway. ◼ Lift – elevator
- Cruise lines own or operate
◼ Deck - each level(floor) of the ◼ Maître d’ – supervises the cruise ships, which are luxury
ship. waiters in a dining room. vessels that sail for the primary
purpose of leisure, taking care of
◼ Debark/Disembark/Debarka ◼ Muster – to assemble the passengers on holiday.
tion – exiting the ship, the passengers and crew.
end of the cruise. - The term fleet means cruise
◼ Muster station – assembly ships owned by the same cruise
◼ Deckhead – Ceiling. area especially important line.
during drills; usually refers to
◼ Deck chair – the chairs the area where one would go Selected 2016 CLIA global and
available on deck for to get into the lifeboats in regional cruise line members.
passengers to lounge in. case of an emergency.
1. AIDA Cruises
◼ Dock – wharf; the place ◼ Porthole – a small round - A British-American owned
where ships are moored. window. German cruise line based in
◼ Embark/ embarkation – to Rostock, Germany.
◼ Port of call – destination that
board the ship, especially the ships stop. 2. American Cruise Lines
start of the cruise.
- American built, flagged and
◼ Promenade – an area where
◼ Excursion – a side trip at the crewed ships which are small,
passengers can stroll; an
ports of call. river-cruising ships that feature
upper deck
paddle wheelers while exploring
◼ Galley – kitchen. ◼ Quay – a dock, berth, or pier. the historic waterways of the
United States.
◼ Gangplank – a ramp that ◼ Stern – towards the rear of
connects the pier and the the ship. 3. Azamara Club Cruises
side of the ship by which - is owned by Royal Caribbean
passengers board. Cruises Ltd. (RCCL). Azamara
ships are mid-sized, not too big
and not too small, can house up
to 686 guests onboard.

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4. Carnival Cruise Line 9. Disney Cruise Line 15. Princess Cruises
- “The fun ships”. Carnival - owned by The Walt Disney - is known for its Personal Choice
Cruise Line is the world's Company which was Dining wherein passengers can
largest cruise line based on Incorporated as Magical Cruise choose their main dining room
passengers carried annually, Company Ltd. DCL is being experience –traditional seating
annual revenue, and total marketed as “family vacations”. or a flexible, anytime dining
number of ships in fleet. (restaurant-style).
10. Holland America Line - Princess cruises also feature
5. Celebrity Cruises - is a leader in the premium the different festivals of the
- a subsidiary of Royal Caribbean segment of the cruise industry. world depending on where the
Cruises Ltd. (RCCL). Its cruises Launched in 1873, HAL has been ships sail.
feature overnight stays, In the industry for more than
Signature Sailings, exotic 140 years. It offers Grand World 16. Regent Seven Seas
expeditions, and specialty dining Voyages of more than 100 days - is the world's most inclusive
where foods are made from visiting all the seven continents. luxury experience. It specializes
scratch supervised by Michelin- In ships with small passenger
starred chefs. 11. MSC Cruises capacity and many included
- The Mediterranean Shipping amenities as it bundles tips,
6. Costa Cruises Company began in 1675, more drinks, even shore tours in its
- is the largest cruise line in than 300 years ago, but entered fares. It provides personalized
Europe, well-known for “Italian the cruise business only in 1988. service with its extraordinary
Style” cruising. It is operated by crew-to-guest ratio of 1:1.42.
Carnival Corporation. 12. Norwegian Cruise Line
Feature a “Culinary Arts Kitchen”,
- is widely noted for changing
complemented with “Gourmet
7. Crystal Cruises the common business model of
Explorer Tours" ashore.
- An ultra-luxury cruise line traditional cruising with its
offering six-star service founded Introduction of the concept, 17. Royal Caribbean International
by Nippon Yusen Kabushiki “Free Style Cruising”. - was launched in 1969 and has
Kaisha (NYK) in 1988 and now been leading in cruise
acquired by Genting Hong Kong 13. Oceania Cruises
Innovation and astounding ship
(GHK). It provides personalized - the cruise company of choice
architecture.
service with its crew-to-guest for travelers seeking a truly
- Its reputed firsts in the cruise
ratio ranging from 1:1.6 to 1:1. refined and casually elegant
line industry are: rock climbing,
travel experience. Oceania
Ice skating and surfing on board.
8. Cunard Line Cruises is renowned for its
Its ships are the world’s largest.
- is the most historic passenger gourmet culinary program
line in the world whose Inspired by Master Chef Jacques 18. Star Cruises
heritage dates back to 1839. Pépin. - is owned by Genting Hong Kong
It Is now owned by Carnival which operated since 1993. five
Corporation PLC. “The Most 14. P&O Cruises (UK)
consecutive years voted "Asia's
Famous Ocean Liners in the - is the oldest cruise line in the
Leading Cruise Line" in 2016.
World,” known for their royal world and biggest cruise line
elegance and style. serving to the British or UK
market. It is now owned by
Carnival Corporation & plc.
It Introduced modern day
cruising in 1837.

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19. Silversea ⚫ Cruising highly satisfies 4. Culture seekers - those who
- offers luxury cruising and passengers – majority travel and cruise to learn about
known for its European lifestyle praised cruising and some history, culture, and discover new
whose highest level of were extremely satisfied. and interesting things in the
personalized service is designed itinerary.
for fewer guests. Silversea ⚫ Costs averaged roughly
specializes on expedition USD1,790 per person for 5. Adventurers - this group likes
cruises in Antarctica. their cruise, air, and onboard to learn while on vacation, but
expenses. they especially prefer to do some
20. Windstar Cruises exciting and adventurous activities
- is the market leader in ⚫ One of every 10 cruisers took on board or in port.
boutique small ship cruising his first cruise within the past
where its boutique cruise ships five years. Cruising Motivations
are known for an intimate
⚫ Overall, almost one in every ⚫ Learning
private yacht-style experience,
four of the total US
unique itineraries and exclusive
population has cruised at ⚫ Relaxation
access to the world’s best small
some point in their lives
ports and hidden harbors. ⚫ Self-esteem
(24%).

⚫ Family/social bonding
Cruise Passengers and Ship’s
Company: Categories of Cruisers
Top Ten Reasons To Cruise
Cruisers – Who They Are ❖ Families,
1. A cruise offers great value.
⚫ Mostly Caucasian/white (93%) ❖ Young adults,
2. It lets one see multiple
⚫ Average age around 49- 50 ❖ Singles, destinations hassle free.
years old.
3. Cruise Ships are Family
❖ Married couple,
Friendly
⚫ Well educated.
❖ With disabilities or special 4. Cruise Ships Come in All
⚫ Most of cruisers are married needs Make and Sizes
and accompanied by their
spouses. Five Niche Segments that are 5. Ships Offer a Variety of
being targeted by cruise Activities
⚫ Most still work full-time. companies:
6. Cruise Vacations are Easy to
⚫ Typical cruise vacation is a 1. Families - those blood related Plan
week. who are travelling together. 7. Ships are Floating Cities
⚫ With average annual income 2. Romantics - those who are 8. It Allows Cruisers to Visit an
of USD 90,000. drawn to cruising basically for the Exotic Destination
romance it provides.
9. Cruising is Romantic
3. The Upscale - those who seek
10. Cruising is an Opportunity to
the finer things in a vacation. Socialize

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The Ship’s Company Hotel Department

➢ The term ship’s company ⚫ Hotel Director

means crew of the ship.
⚫ Guest Services Manager/
➢ Onboard operations are Customer Service Manager
divided into three broad
departments: ⚫ Chief Purser

- the deck department ⚫ Chief Cabin Steward

- engineering department ⚫ Food and Beverage Manager

- hotel department ⚫ Executive Chef

➢ which follow a strict

guideline of duties and Cruise Staff
responsibilities to ensure
safe, smooth, and successful ⚫ – Cruise Director
daily shipboard operation.
⚫ – Shore Excursion Manager
Deck Department ⚫ – Cruise Production Manager
⚫ Captain or Master ⚫ – Casino Manager
⚫ Chief Officer/ Staff Captain ⚫ – Port Lecturers
⚫ Boatswain (Bosun) ⚫ – Youth Counselors

Other Cruise Staff

Engineering Department
⚫ Cruise Ship Entertainers
⚫ “technical” team
⚫ Sound and Light Technician
⚫ Chief Engineer
⚫ Cruise Disc Jockeys
⚫ Chief Radio Officer
⚫ Art Auctioneer

⚫ Dance Instructors

⚫ Water Sports and Dive

Instructors

⚫ Lifeguards

⚫ Social Hosts and Hostesses

⚫ Cruise Ship Photographer