IJournals: International Journal of Social Relevance & Concern (IJSRC)

ISSN-2347-9698
Volume 3 Issue 3 March, 2015
“TOURISTS SATISFACTION: A CASE STUDY OF MURUD
JANJIRA SEA FORT IN RAIGAD DISTRICT”
Dr. Prakash J. Hajare
Head, Dept. of Geography
Karmaveer Bhaurao Patil College, Vashi, Navi Mumbai,400703
E.mail: [email protected]

ABSTRACT 24 hours in a country visited when the purpose of

Tourism geography is the main branch of human the journey Due to growing economic significance
geography. Tourism is also the largest service of tourism, it has a spectacular increase in tourism
industry which provides employment and foreign worldwide and increase in tourist earning. That
currency earning. To access the levels of money is absorbed by the local economies, and
satisfaction of tourists, it is necessary to know the helps to increasing jobs as well as opportunities.
views of tourists about the various facilities Tourism mostly depends on the range and types of
provided to them at the destination. accommodations available at the destination.
Maharashtra has tremendous potential for Accommodation is a core of the tourist industry,
the growth of tourism development. Attraction of and plays a distinctive role in the development of
tourists is mainly depending on the tourism this ever expanding industry. Tourism also tends to
products. The locations of all these forts are give support to local handicrafts and cultural
associated with the great Maratha ruler, activities; both in urban and rural areas.
Chhatrapati Shivaji Maharaj. All the forts have a Expenditure by tourists has a multiplier effect and
historical significance and great potential of also generates considerable tax revenue for local
tourism development but not much developed. Here economy.
Murud Janjira has been assessed for the tourist’s India’s glorious traditions and rich
satisfaction with these tourism products. Murud cultural heritage are closely related with the
Janjira is the famous historical tourists place development of tourism. The main elements of
because Janjira is the capital of Siddis, sea fort, culture which attract tourist to a particular
alluring Murud beach and its historical importance. destination fall under following categories: 1)
The factor wise satisfaction index is calculated, it Pleasure climate 2) Scenic attraction 3) Historical &
revels that the in generally tourists are satisfied cultural attraction 4) Accessibility 5) Shopping 6)
with tourism products. As per the tourist opinion, Adventure 7) Variety of cuisines 8) Accommodation
tourists are fully satisfied about this place. 9) Relaxation & recreation 10) Health - care
projects. Therefore, it has been rightly said that the
Keywords: Sea forts, level of satisfaction, tourist core concept of tourism revolves around for 4 A’s
opinion, potentials.
(a) Attraction (b) Accessibility (c) Amenities
1. INTRODUCTION (d) Ancillary services.
Maharashtra having 350 forts has stood the test of

Tourism is the fastest and growing time and tide. Out of this a few forts are located

industry in the world. Tourism is the sum of inside the Sea like Kolaba, Khanderi, Underi,

phenomena and relationship arising from the Murud-Janjira, Kasa, Devgad, Sindhudurg. All these

travel and stay of non- residents, in so far as they do sea forts are the main attraction tourists. These

not lead to permanent residence and are not forts are the glory of Maharashtra. The locations of

connected with any earning activity. According to all these forts are associated with the great

WTO tourist a temporary visitor staying for at least Maratha ruler, Chhatrapati Shivaji Maharaj. All the

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 IJournals: International Journal of Social Relevance & Concern (IJSRC)
ISSN-2347-9698
Volume 3 Issue 3 March, 2015
forts have a historical significance and great would be given total satisfaction and divided by the
potential of tourism development but not much total frequencies for the respective factor would
developed. Murud Janjira is the famous historical give the satisfaction rank for that particular
tourists place because Janjira is the capital of Siddis, indicator.
sea fort, alluring Murud beach and its historical 4. STUDY REGION
importance. The present study is made an Murud -
Murud is a coastal town and lies to the south
Janjira has been assessed for the tourist’s
of Alibag on the shore of Rajpuri creek of Arabian
satisfaction with these tourism products.
Sea. Murud was the capital town of the Siddis of
Janjira. The local name of a fort from village of
2. OBJECTIVES OF THE STUDY Murud so is called as Murud - Janjira. The fort is
situated on the bank of Rajpuri creek which is 5 km
1) To examine the factors which are away from Murud. Janjira fort is spread over an
responsible for the growth of tourism in area of 22 acres. Murud town covers an area of
Murud- Janjira fort. 3.51sq.km with 72046 populations and the density
2) To assess the levels of tourists satisfaction of population is 3576 per sq. km as per the
with their facilities. 2001census. The geographical location of Murud is
150 51’ to 190 10’ North latitude and 720 51’ to 730

3. RESEARCH METHODOLOGY AND 40’ East longitude. Rajpuri village covers an area of
6.41sq.Km with 3869 populations. The
DATA COLLECTION
geographical location of Janjira fort is 180 29’ N
latitude and 720 96’ E longitude.
Present is based on primary data which is
The word Janjira is not native to India it has
collected through actual field work. Here an
originated after the Arabic word ‘Jezeera’ which
attempt is made to assess the level of satisfaction of
means an island. The Arabian Sea crashes all
the tourist by their views regarding the various
around the fort, battered on all sides by sea waves.
facilities. For that purpose, nine indicators were
Its string walls yet standing intact about 13.11
selected which is affected the levels of satisfaction
meters high even at full tide. Formerly Janjira is the
of tourists. To conduct the sample survey, a
capital town of the Siddis. The fort Janjira is
questionnaire was prepared and filled by tourists.
remained unconquered and labeled as impregnable.
There were 100 tourists personally contacted
But now as per the historical significance, large
during the summer vacation and weekend,
number of tourists visit to this fort for
Holidays, Tourists’ views are noted as excellent,
remaindering the history of Siddis. As well as
good, satisfactory and unsatisfactory. The factor
Murud is today popular for its alluring beach,
wise levels of satisfaction was calculated by giving
whispering casuarians, coconut and betel palm.
preferences to their views with numerical values
5. FACILITIIES
like 8 to 10 for excellent, 6 to 8 for good, 4 to 6 or
Accommodation, food facilities, parking,
satisfactory and 0 to 4 for unsatisfactory. The
drinking water, toilet blocks, banks, local transport
factor wise level of satisfaction is calculated and
etc are not developed in Rajpuri village because this
tabulated. The factor wise average values are
place is very close to Murud town. The municipal
calculated categorically summing up the values
corporation of Murud has provided various
given by the tourists and dividing the total number
tourism products to the tourists like 36 hotels and
of the despondence who noted that category. These
resorts, guest house, cottages, lodging, khanawals,
averages multiplying by respective frequencies
toilet blocks, parking, banking and ATM, guide, local

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 IJournals: International Journal of Social Relevance & Concern (IJSRC)
ISSN-2347-9698
Volume 3 Issue 3 March, 2015
transport,state transport, cleanliness, drinking
water, washrooms, administration etc are easily
7. FACTORWISE LEVEL OF
available. Also every year Murud - Janjira
Festival is organized by the Municipal corporation SATISFACTION
of Murud with respect to MTDC. There is no Satisfaction Index is used for the assessment of
parking facility at Rajpuri village, at the time of low factor wise levels of satisfaction, It is calculated as
tide, this open space is used for parking, but local

 nimi
people do not gave any receipt of parking and there
is no fix rate. Therefore Municipality should Sti 
N
provide pay and park facilities at the entry point of
Where,
Rajpuri village.
Sti = Satisfaction Index for the ‘i’th factor.
Murud – Janjira is well connected by roads and
Mi = Numerical values for particular level of
waterways. Murud – Janjira is connected to State
satisfaction for the ‘i’ th factor
Highway No - 4, which is connecting Alibag and
Ni = Number of respondents deriving the
Murud. Murud is 49 km away from Alibag.
particular level of satisfaction for the ‘i’th
Rajpuri - 5 km, Mumbai - 157 km, Pune - 215 km
factor.
away from Murud. State transport buses ply from
N= Total number of respondents for that factor
Mumbai Central, Thane, Pune, Panvel, Alibag and
for all level of satisfaction.
Roha. Also buses ply from Murud to Rajpuri village
Then the ranks are given to these satisfaction
but their frequency is very less. But Auto rickshaws
indices.
are available from Murud town. The fort is
approached by sailboats from Rajapuri jetty.
Factor wise levels of satisfaction of the tourist with
6. SIGHTEEING FROM their nine different indicators. The total 100 tourist
MURUD-JANJIRA were contacted at the Murud -Janjira and
their views about the facilities provided to them at
During any holidays, weekend or in tourism
the destination. Factor wise levels of tourists is
season large number of tourist always visited to
evaluated by collection of views given in the Table I.
Murud-Janjira trip. Murud- Janjira is the famous for
Factor wise average is calculated and noted
tourism. Every tourist always visit to Janjira Fort.
Excellent (39 per cent), Good (23 per
In an around Janjira fort, various tourist places are
cent),Satisfactory (16 per cent) and Unsatisfactory
waiting like Birla Temple Korlai Fort, Kashid Beach,
(22 per cent). Overall experience of the tourists’
Fansad Wildlife Sanctaury, Nawab Palace, Garambi
levels of satisfaction of the tourist is high. Only 22
waterfalls, Khokari Tomb,Siddhivinayaka Temple,
per cent tourists told that such facilities are not
Shree Datta Shrine, Kude Caves, Idgah and Kasa
satisfactory.
Fort.
All these places are located along state highway
49 which is connected from Alibag to Roha. Out of
these tourist visited to few places like Birla Temple,
Kashid Beach, Siddhivinayaka Temple, Maurud and
Janjira Fort. But others are potential one because
of lack of infrastructural facilities. Also no publicity
of such places.

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 IJournals: International Journal of Social Relevance & Concern (IJSRC)
ISSN-2347-9698
Volume 3 Issue 3 March, 2015
Table 1: FACTOR WISE LEVEL OF SATISFACTION

Sr. Indicators Excellent Good Satisfactory Unsatisfactory Total

No.
1 Transportation 49 27 15 9 100

2 Accommodation 65 21 12 2 100

3 Food and drinking water 18 29 12 41 100

4 Shopping 10 20 10 60 100

5 Parking 10 14 25 51 100

6 About Place 80 20 0 0 100

7 Sighteeing 38 21 25 16 100

8 Attitude of the local people 45 24 19 12 100

9 Cleanliness 45 29 17 9 100

Average 39 23 16 22 100
Source: Compiled by Author
excellent, 6 to 8 for good, 4 to 6 for satisfactory and less
the 4 for unsatisfactory. The average values for the
7.1 FACTOR WISE AVERAGE
different levels of satisfaction for different indicators are
VALUES OF SATISFACTION given in Table II
Factor wise average values are calculated. For that
purpose the tourist were asked to assign points
(out of ten) for particular level of satisfaction they
derived from each

factor. Distribution of ten points like 8 to10 points for

Sr. No. Indicators Excellent Good Satisfactory Unsatisfactory

1 Transportation 9.5 7 4.3 1.2
2 Accommodation 9.98 6.2 4.4 0.6
3 Food and drinking water 8 7.8 4.4 3.9
4 Shopping 8 6.4 4.1 3.9
5 Parking 8 6.1 4.3 3.9
6 About Place 10 7.8 0 0
7 Sighteeing 9.7 7 5.8 2.1

8 Attitude of the local

10 7.9 5.9 1
people
9 Cleanliness 8.2 7 5.2 3

Source: Compiled by Author

Table 2: FACTOR WISE AVERAGE
VALUE OF SATISFACTION

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 IJournals: International Journal of Social Relevance & Concern (IJSRC)
ISSN-2347-9698
Volume 3 Issue 3 March, 2015
7.2 SATISFACTION INDEX Cleanliness 6.87, about place 6.85, food and
drinking water 5.83. Shopping 4.83 and parking
The ranks I to IX are given to these indicators,
4.72. These satisfaction indexes are weighted by
which is given as per priority given by tourists.
giving ranks as given below.
Table III is observed that, tourists are fully satisfied
with about the location of tourism place, so index is
9.56, satisfaction index for accommodation is 8.33,
Attitude of the local people.

7.64, transportation 7.3, Sighteeing 6.94,

Table 3 : SATISFACTION INDEX

Sr. No. Indicators Index Rank
1 About Place 9.56 I
2 Accommodation 8.33 II
3 Attitude of the local people 7.64 III
4 Transportation 7.3 VI
5 Sighteeing 6.94 V
6 Cleanliness 6.87 VI
7 Food and drinking water 5.83 VII
8 Shopping 4.83 VIII
9 Parking 4.72 IX
Source: Compiled by Author

8. CONCLUSION by tourists like horse riding, horse cart etc. at

Murud beach. During holiday, weekend or peak
After the analysis of tourists satisfaction index, the
season, it is common compliant that the local
level of satisfaction of the tourist by noting their
municipal corporation do not properly and
views about the place location is fully attracted. .
sufficient facilities provided to the tourists.
Single tourist do not prefer to stay at Rajpuri village
because Janjira fort is very close to Murud town.
Accommodation and other facilities are easily REFERENCES
available at Murud town. But tourists can take real
1. Krishan K. Karma (2001), Managing
experiencing of sail boat and rampart, big wells
Tourist Destination, Kanishka Publisher
and canons and facilities provided to them is
Distributor, New Delhi.
assessed. The factor wise satisfaction index is
2. Bae-Haeng Cho (1998) : Assessing tourist
calculated, it revels that the in generally tourists are
satisfaction, Tourism Recreation Research
satisfied with the existing facilities at
Vol.23 (1).
Murud-Janjira. Still worthwhile to identify the areas
3. Cooper, C et.al (1999), Tourism Principles
requiring special attention. Already there is a and Practices, Addison Wesley Longman
general unsatisfactorily about the hygienic food, Publishing, New York.

drinking water, toilets, shopping and parking 4. Khan, M. A. (2005), Introduction to

facilities. The recreational activities mostly enjoyed Tourism, Anmol Publication Pvt.Ltd, New

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 IJournals: International Journal of Social Relevance & Concern (IJSRC)
ISSN-2347-9698
Volume 3 Issue 3 March, 2015
Delhi.
5. Hajare P. J., (2012), Tourism Developement
in Raigad District: A Geographical Analysis,
Unpublished Ph.D. Thesis.

6. www.raigad.gov.nic,Newspaprs.

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