Performance Task #1
Name: _____________________________________________________ Score: _______________
Grade & Section: ____________________________________________
Choose three successful entrepreneurs in your community or nearby places and conduct an interview using the
guide questions below and discuss the result of your interview.
1. What motivated you to become an entrepreneur?
2. What do you think are your characteristics and competencies that made you a successful entrepreneur?
3. What do you think of being employed? Why you did not choose that path?
4. What is the nature of your business?
5. Who are your customers?
6. What industry are you operating?
7. How much was your starting capital?
8. How many years has your business been in operation?
9. How much manpower was involved from the start of operation until now?
10. Why did you decide to open this kind of business?
Discussion:
Activity #1
Entrepreneurship 12
Name: __________________________________________ Score: ____________________
Section: ________________________________________ Date: _____________________
Activity #2
Entrepreneurship 12
Name: __________________________________________ Score: ____________________
Section: ________________________________________ Date: _____________________
Quiz #2
Entrepreneurship 12
Name: __________________________________________ Score: ____________________
Section: ________________________________________ Date: _____________________
Direction: Encircle the letter of your choice.
1. It is the process of considering, evaluating, and pursuing market-based activities that are believed to be advantageous for the firm.
A. Opportunity – seeking C. Opportunity – screening
B. Opportunity – seizing D. Sources of opportunity
2. This is essential to opportunity – seeking which allows the entrepreneur to see things in a positive and optimistic light in the midst of
crisis or difficult situations.
A. Entrepreneurial mind frame C. Entrepreneurial heart flame
B. Entrepreneurial gut game D. Entrepreneurial heart frame
3. It is the ability of entrepreneur that can sense without using the five senses, also known as intuition.
A. Entrepreneurial mind frame C. Entrepreneurial heart flame
B. Entrepreneurial gut game D. Entrepreneurial heart frame
4. One of the essetials of entrepreneur’s opportunity – seeking that refers to the driven passion of an individual.
A. Entrepreneurial mind frame C. Entrepreneurial heart flame
B. Entrepreneurial gut game D. Entrepreneurial heart frame
5. What variable of societal environment includes income level and employment rate?
A. Economic forces C. Political forces
B. Sociocultural forces D. Technological forces
For questions 6 and 7 refer to the following statements:
A. Preferences and tastes of the customers easily change.
B. The buyer has the potential for backward integration.
C. The cost of switching the supplier cost is minimal.
D. Product differentiation is highly noticeable.
6. Which are the factors of the substitute product that pose a great threat in the industry environment?
A. A, B, C, D C. A and D
B. A and C D. B and C
7. Which are the factors that influence the buyer to have a less threats because of the bargaining power?
A. A only C. A and D
B. A and C D. B and C
8. They are the ones who pay cash in exchange for your goods and services.
A. Buyers C. Sellers
B. Competitors D. Suppliers
9. The intensity of rivalry among existing firms is characterized to the following factors except one:
A. Diversity of rivals
B. Number of competing firms
C. Characteristics of the products or services
D. The product represents a high percentage of the buyer’s cost
10. The following are the forces competing within the industry except one:
A. Potential new entrants and Substitute Products
B. Buyers and Suppliers
C. Rivalry among Existing Firms
D. Needs and Wants
11. Which of the following good sources of entrepreneurial ideas determine the interest, hobbies and preferences of people.
A. Changes in the environment C. People’s enterest
B. Technological discovery D. Past experiences
12. Societal environment includes the following, except:
A. Economic forces C. Political forces
B. Sociocultural forces D. Natural resources
13. Which among the following is the result of identifying entrepreneurial opportunities?
A. Creation of entrepreneurial ideas C. Sources of opportunity
B. Opening of entrepreneurial venture D. Entrepreneurial process
14. What entrepreneurial idea will you recognize, if you consider the new discovery and advancement of technology as source of
opportunity?
A. Changes in the environment
B. Technological discovery and advancement
C. Government’s thrust, programs, and policies
D. People’s interest
15. A source of entrepreneurial idea where expertise and skills developed by a person from its previous work can lead to the opening of a
related business enterprise.
A. Government’s thrust, programs, and policies
B. Past experiences
C. People’s interests
D. Technological discovery and advancement
16. What is the relationship between unique selling proposition and value proposition?
a. a framework of each business industry
b. meets your competitors needs wants
c. persuades another to exchange money for a product or service
d. connected with only one particular thing
17. The following variables are to be considered in behavioral segmentation, except
a. perception b. brand concept
c. reaction d. benefits
18. What is the function of Value Proposition?
a. used to power up sales
b. used to convince customer to purchase a particular product or services.
c. help customers buying habits
d. provide value to your customers
19. Give an example in promotion using Value Proposition and Unique Selling proposition.
a. with the slogan “Langhap Sarap”
b. ordinary sari-sari store
c. multinational business
d. fruit shake stand
20. ___________________ will determine possible customers in one locality.
a. Market design c. market research
b. Market strategy d. market size
21. The term behavioral segmentation refers to:
a. divided based on consumers
b. divided in terms of how customers’ think and believe
c. divided according to geographical location
d. divided according to customers behavior pattern as they interact with a company
22. What is market size?
a. Tangible things that can be seen
b. Size of arena where the entrepreneur will play their business
c. The most important part to the success of the company
d. Another variation of segmentation marketing.
23. These are considered favorable indicators for doing business in that particular location.
a. structure of the segment
b. capability of the business
c. size and growth of the segment
d. segmentation marketing
24. This selects the type of customer requirement
a. service requirement c. service responsibility
b. service-oriented d. service fulfillment
25. This refers to how you sell your products or services to your customer.
a. Value proposition c. Selling proposition
b. Unique selling proposition d. Marketing concept
26. The following are tips for the entrepreneur on how to create an effective unique selling proposition to the target customers, except
a. Identify and rank the uniqueness of the product or services characteristic
b. Be very specific
c. Keep it short and simple
d. Completeness of proportion
27. Geographic segmentation refers to:
a. Divided according to geographical location
b. Divided based consumers.
c. Divided in terms for customers think and believe
28. Service requirement is a/an ___________________ thing or product that cannot be touched but customer can feel he fulfillment.
a. Tangible c. Service
b. Intangible d. Output
29. Tangible things that can be seen refers to
a. Service requirement c. customer requirements
b. Output requirement d. Entrepreneur’s output
30. What is the first step in conducting strategic marketing?
a. Estimate the potential market
b. Estimate the customers who are probably dislike to buy your product
c. Estimate the market share
d. Estimate business funding.
Performance Task #2
Name: __________________________________________ Score: ____________________
Section: ________________________________________ Date: _____________________
Create a business vicinity map reflecting your potential market in your locality, you need to identify key landmarks, existing
businesses, demographic information about your target audience, and potential customer traffic flow within your town, then
visually represent this data on a map, highlighting areas with the most potential for your business concept.
(1/8 illustration Board)
(Colored Map)
(Name Your Business)
(Specify the landmarks and other Businesses around your area)
(Use different colors or symbols to visually represent different data points like high potential areas, medium potential areas, and areas
with high competition.)
Name of your Business: Industry:
1. Landmarks-
2. Existing Businesses near you-
3. Target Market
4. Demographic information
5. Potential customer
6. Competitors
7. Color Code or Symbols
