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Business Architecture PDF

The document discusses the business aspects of architecture, focusing on marketing, public relations, and project sourcing. It outlines the strategic role of public relations in building relationships and generating goodwill, differentiating it from advertising and marketing. Additionally, it provides a seven-step guide for building public relations and a typical selling process for project sourcing.

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limmuel37
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69 views8 pages

Business Architecture PDF

The document discusses the business aspects of architecture, focusing on marketing, public relations, and project sourcing. It outlines the strategic role of public relations in building relationships and generating goodwill, differentiating it from advertising and marketing. Additionally, it provides a seven-step guide for building public relations and a typical selling process for project sourcing.

Uploaded by

limmuel37
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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THE BUSINESS

OF
ARCHITECTURE
CONTINUATION

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THE BUSINESS OF ARCHITECTURE

1. MARKETING AND PUBLIC RELATION


2. STRATEGIC
3. PUBLIC RELATION
4. PROJECT SOURCING

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THE BUSINESS OF ARCHITECTURE:

3. PUBLIC RELATION

- part of an organization’s overall marketing


and communications function.
- is a highly strategic discipline that’s
integrated with marketing to achieve business
goals.
- using traditional and digital media
(free of charge) to educate and inform public
masses.

This study source was downloaded by 100000895944113 from CourseHero.com on 02-06-2025 19:28:42 GMT -06:00
THE BUSINESS OF ARCHITECTURE:

3. PUBLIC RELATION

DIFFERENCE OF PUBLIC RELATION FROM


ADVERTISING

PR/
ADVERTISING
PUBLIC RELATION
• paid media • earned media

This study source was downloaded by 100000895944113 from CourseHero.com on 02-06-2025 19:28:42 GMT -06:00
THE BUSINESS OF ARCHITECTURE:

3. PUBLIC RELATION

DIFFERENCE OF PUBLIC RELATION FROM


MARKETING

PR/
MARKETING
PUBLIC RELATION
• concerned with • concerned with
costumers and building relations
selling products and generating
and services. goodwill for the
organization.
This study source was downloaded by 100000895944113 from CourseHero.com on 02-06-2025 19:28:42 GMT -06:00
THE BUSINESS OF ARCHITECTURE:

3. PUBLIC RELATION
7 STEPS TO START BUILDING PUBLIC RELATION:

1. Take note and take part


2. Draw up a media list
3. Write a press release
4. Take good photos
5. Build relations to key media
6. Don’t forget local press
7. Use your own media

This study source was downloaded by 100000895944113 from CourseHero.com on 02-06-2025 19:28:42 GMT -06:00
THE BUSINESS OF ARCHITECTURE:

4. PROJECT SOURCING
TYPICAL SELLING PROCESS:

This study source was downloaded by 100000895944113 from CourseHero.com on 02-06-2025 19:28:42 GMT -06:00
THE BUSINESS OF ARCHITECTURE:

4. PROJECT SOURCING
TYPICAL SELLING PROCESS:
a. Finding leads
b. Screening prospects
c. Courting prospects
d. Making the go/no decision
e. Expressing interest
f. Planning your approach
g. Writing the proposal
h. Making the presentation
i. Closing the sale
j. Debriefing

This study source was downloaded by 100000895944113 from CourseHero.com on 02-06-2025 19:28:42 GMT -06:00
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