Re-bloom Thrive Corp
BUSINESS IDEA
An eco-themed company offering a sustainable and ethically sourced goods. Our goal is
to become the world’s top provider of eco-friendly products and services. Our specific goals are
as follows:
• Building a strong brand synonymous with sustainability and innovation.
• Collaborating with like-minded partners to create a positive impact on the environment.
• Fostering a culture of environmental responsibility within our organization and beyond.
We aim to inspire individuals, businesses and communities to start a sustainable
practices, ensuring a healthier planet.
We believe environmental responsibility and economic growth go hand-in-hand, and
we’re committed to making that vision a reality.
Mission Statement:
Re-bloom Thrive Corp. is committed to looking out not just for the goodness of our
customers but also for making an environmental friendly or eco-friendly products that will be
useful for everyone. We are committed to providing innovative eco-friendly solutions that
motivates individuals, businesses, communities to adopt to sustainable practices, reducing
environmental impact and conserving natural resources. Our mission is to inspire and empower
individuals to make conscious choices that benefit both people and the planet.
Target Market and Products:
• Eco-conscious consumers: Individuals who prioritize sustainability and environmentally
friendly products. This includes:
1. Millennials and Gen Z: These demographics are generally more aware of environmental
issues and are more likely to support eco-friendly brands.
2. People living in cities are often more aware of environmental concerns and have a greater
need for sustainable solutions in their daily lives.
3. Professionals and students: Individuals who are looking for stylish and functional eco-
friendly products for their work or studies.
4. Families: Parents who are looking for eco-friendly products for their children and want to
teach them about sustainability.
5. Businesses and organizations: Companies and organizations that are looking to reduce
their environmental impact and promote sustainability. This includes:
- Corporate offices: Companies that are looking for eco-friendly office supplies and gifts
for employees.
- Educational institutions: Schools and universities that are looking for eco-friendly
products for students and staff.
- Retailers: Stores that are looking to expand their eco-friendly product offerings to cater
to the growing demand for sustainable products.
Products and Services:
1. Bamboo Pen
Description: A smooth writing pen made from sustainably sourced bamboo. This
product addresses the need for eco-friendly alternatives to traditional plastic pens.
2. Newspaper Vase
Description: A unique vase handcrafted from rolled newspaper pages, reducing
paper waste and adding a touch of sustainability to home décor. This product
appeals to those looking for eco-friendly home décor and those interested in
upcycling.
3. Onion Peel Pouch”
Description: A stylish and water-resistant pouch made from upcycled onion peels,
perfect for storing small essentials. This product addresses the need for eco-
friendly and unique storage solutions.
4. Wooden Phone Case
Description: A protective and stylish phone case made from reclaimed or FSC-
certified wood. This product appeals to those looking for eco-friendly and durable
phone cases.
5. Dried Leaves Binder Cover Description: An eco-friendly binder cover made from real
dried leaves, adding a touch of nature to your stationery. This product addresses the need
for eco-friendly and unique stationery accessories.
Additional Services (Potential):
• Customization: Offer customization options for certain products, such as engraving on the
wooden phone cases or personalized messages on the binder cover.
• Corporate gifting: Provide eco-friendly gift sets for businesses and organizations.
• Workshops and events: Host workshops on eco-friendly living and upcycling techniques.
By focusing on these target markets and offering a range of eco-friendly products and
services, “Re-bloom Thrive Corp.” can tap into the growing demand for sustainable solutions
and build a successful business.
Competition:
Direct Competitors:
• Other companies focused on similar eco-friendly products: This could include companies that
produce sustainable clothing, home goods, personal care items, or other goods made from
recycled or upcycled materials. Examples might include:
Patagonia - Known for their high-quality, sustainably made outdoor clothing and gear.
Allbirds - A footwear company known for its use of sustainable materials like merino
wool and eucalyptus.
Bombas - A sock and apparel company that donates a product to someone in need for
every item purchased.
Companies with strong eco-friendly branding - Even if their product lines don’t perfectly
overlap, companies with a strong focus on sustainability and environmental responsibility could
be considered competitors. This could include:
Seventh Generation - A manufacturer of household and personal care products made with
natural ingredients.
Method - Another company known for its eco-friendly cleaning products and home
goods.
Indirect Competitors:
• Traditional retailers - Even if they don’t specifically focus on eco-friendly products, traditional
retailers like Target, Walmart, and Amazon offer a wide range of products and could compete for
the same consumer base.
• Fast fashion brands - While not eco-friendly, fast fashion brands often offer low prices and a
wide variety of styles, which could attract budget-conscious consumers.
Management Team:
CEO & Founder: Fritzie Hazel Rivera – Experienced entrepreneur with a passion for
environmental sustainability and a background.
Operations Manager: Princess Vico – Responsible for overseeing the day-to-day operations of
the business, including sourcing, logistics, and inventory management.
Marketing and Community Manager: Mhikyla Gonzalez – Responsible for developing and
implementing marketing strategies, managing social media, and building a strong online
community.
Human Resources Manager: Angel Sanchez- The HR Manager is a strategic partner in the
organization, helping to achieve business goals by ensuring a productive, engaged, and satisfied
workforce.
Financial Manager: Cristina Baclayo – The Financial Manager plays a critical role in the
success of any organization, ensuring financial stability and growth. Financial Manager is a key
decision-maker in the organization, ensuring financial stability and driving growth through
effective financial management.
Locations & Facilities:
If you’re ever interested in visiting our company, Re-bloom Thrive Corp. is located at the
addresses stated below:
*Headquarters: Marilao, Bulacan, Philippines
*Manufacturing/Production Facility: Assemblywoman Felicita G. Bernardino Memorial Trade
School, Lias, Marilao, Bulacan, Philippines
We are very much looking forward to your visit soon.
PRODUCT DESCRIPTION
Opportunity:
In today’s world, awareness of environmental issues is on the rise. Consumers are
increasingly looking for products that are not only functional but also sustainable and eco-
friendly. The market for these products is expanding rapidly. As people become more conscious
of their environmental impact, the demand for sustainable options continues to grow. However,
finding stylish and practical eco-friendly choices can be a challenge. This is where our offerings
come into play. Our target audience includes environmentally aware individuals, eco-conscious
businesses, and those in search of unique, handcrafted items. We are committed to providing
stylish and functional products made from sustainable materials, helping to reduce waste and
promote a greener lifestyle.
Our Solution:
We provide a variety of eco-friendly products made from sustainable materials such as
bamboo, newspaper, onion peels, and reclaimed wood. Our product lineup includes:
“Bamboo Pen”
-Enjoy the smooth writing experience of our Bamboo Pen, made from sustainably
sourced bamboo. This eco-friendly alternative to plastic pens offers a natural and
comfortable way to write.
Materials Used:
Primary: Sustainable bamboo (preferably FSC certified)
Secondary: Ink refill (refillable options are ideal), Metal or bamboo nib, Natural
glue or beeswax for assembly
Optional: Natural finishes like linseed oil
“Newspaper Vase”
-Give your home a touch of sustainable style with our Newspaper Vase.
Handcrafted from recycled newspaper pages, this unique vase adds a touch of
artistry while reducing paper waste.
Materials Used:
Primary: Old newspapers or magazines (recycled paper)
Secondary: Glue (preferably water-based or eco-friendly), Bowl or container for
shaping
Optional: Paint (non-toxic and water-based) for decoration
“Onion Peel Pouch”
-Discover the unexpected beauty of our Onion Peel Pouch. Made from upcycled
onion peels, this stylish and water-resistant pouch is perfect for storing small
essentials while embracing eco-conscious living.
Materials Used:
Primary: Dried onion peels (clean and thoroughly dried)
Secondary: Natural fibers like cotton or linen for lining (optional), Strong thread
or twine
Optional: for coloring the peels
“Wooden Phone Case”
-Protect your phone with our Wooden Phone Case, crafted from reclaimed or
FSC-certified wood. This stylish and durable case offers eco-friendly protection
with a touch of natural elegance.
Materials Used:
Primary: Reclaimed wood (old furniture, pallets) or FSC-certified wood
Secondary: Strong glue, Protective coating (natural oils like linseed oil or
beeswax), Felt or soft fabric for lining
“Dried Leaves Binder Cover”
-Add a touch of nature to your studies with our Dried Leaves Binder Cover. Made
from real dried leaves, this eco-friendly cover is a unique and eye-catching
addition to your stationery.
Materials Used:
Primary: Dried leaves (various sizes and colors)
Secondary: Strong fabric backing (cotton, linen), Clear contact paper or a thin
layer of biodegradable resin to protect the leaves, Glue or adhesive
Key Participants:
Our key participants include:
• Suppliers: We source our materials from reputable suppliers who prioritize
sustainability and ethical practices.
• Customers: Our valued customers who support our mission to create a more sustainable
future.
Pricing:
It is full of handcrafted, sustainable, and exclusive products which are perfect for the
stylish but functional environmentally friendly consumer. Upgrade paths are available for every
product to enable the consumer to add value and personalize their purchases:
1. Bamboo Pen
Material cost: ₱20-₱50
Labor cost: ₱10-₱20
Target profit margin: 30-50%
Competitor price: ₱99-₱150
Suggested retail price: ₱149-₱250
2. Newspaper Vase
Material cost: ₱50-₱100
Labor cost: ₱50-₱100
Target profit margin: 40-60%
Competitor price:₱200-₱500
Suggested retail price: ₱299-₱599
3. Onion Peel Pouch
Material cost: ₱10-₱30
Labor cost: ₱20-₱50
Target profit margin: 50-70%
Competitor price: ₱99-₱250
Suggested retail price: ₱149-₱349
4. Wooden Phone Case
Material cost: ₱100-₱300
Labor cost: ₱50-₱150
Target profit margin: 30-50%
Competitor price: ₱500-₱1,200
Suggested retail price: ₱799-₱1,499
5. Dried Leaves Binder Cover
Material cost: ₱20-₱50
Labor cost: ₱10-₱30
Target profit margin: 40-60%
Competitor price: ₱99-₱250
Suggested retail price: ₱149-₱299
Benefits for Customers:
Our products offer several benefits to customers:
1. Sustainability: By choosing our products, customers contribute to a greener planet by
reducing waste and supporting sustainable practices.
2. Style: Our products are designed with style and functionality in mind, offering a stylish
and eco-friendly alternative to traditional products.
3. Durability: Our products are made from high-quality materials, ensuring durability and
longevity.
4. Unique: Our products are unique and handcrafted, adding a personal touch to your
everyday life.
OPERATING PLAN
Sourcing And Order Fulfillment:
a. Ethical Sourcing: Re Bloom Thrive Corp will prioritize partnerships with
suppliers who share its commitment to environmental responsibility
and ethical practices. This means sourcing materials from sustainable
sources, such as recycled materials or bamboo, and working with
manufacturers who adhere to fair labor standards and minimal
environmental impact.
b. Eco-Friendly Packaging: Packaging will be a key element of
sustainability strategy. The company will utilize recyclable and
biodegradable materials. Packaging will be right-sized to minimize
waste and void fill, further reducing environmental impact.
c. Inventory Management: Implementing a just-in-time inventory system
will help minimize overstocking and reduce waste.
Payment:
Re Bloom Thrive will provide various secure payment methods like
credit and debit cards, and digital wallets. To enhance its sustainability
efforts, the company will seek partners among payment processors
committed to environmental responsibility and carbon-neutral operations.
Technology:
a. Online Platform: Re-boom Thrive’s website will prioritize both user-
friendliness and environmental sustainability. This means providing
comprehensive product details, including sourcing and ethical
production information, and offering carbon-neutral shipping.
b. Inventory Management Systems: Invest in advanced inventory
management systems that leverage machine learning and automation
to streamline operations, minimize errors, and improve warehouse
picking speed and accuracy. This will help reduce excess inventory and
minimize the need for expedited shipping, further reducing
environmental impact.
Key Customer:
Re-bloom Thrive’s customer base consists of environmentally
conscious individuals, businesses, and organizations prioritizing
sustainability. This includes eco-conscious consumers, businesses focused
on sustainable practices, and environmental non-profits. Customer loyalty
will be fostered through rewards programs, community engagement, and
personalized communication.
Key Employees and Organization:
The company’s core values—sustainability, ethical sourcing, and
customer satisfaction—guide its operations. Key roles include a
Founder/CEO, Sourcing Manager, Marketing Manager, and Customer Service
Representatives. A flat organizational structure promotes collaboration,
supported by ongoing employee training in sustainability and customer
service.
Facilities:
Re-bloom Thrive will operate from a centrally located warehouse/office
incorporating eco-friendly features. This facility will also include a
community space for events. Future expansion to additional locations is
planned. The corporation’s Manufacturing Facility is located at
Assemblywoman Felicita G. Bernardino Memorial Trade School, Lias, Marilao,
Bulacan, Philippines. At this facility the visitors will be able to witness how
the corporation is producing the ethically sourced materials into a
sustainable products that is distributed to all leading markets in the
Philippines. The facility is open to visitors twice a month so that all our
curious consumers get to witness how our eco-themed products is made.
MARKETING AND SALES PLAN
Key Messages:
We need to identify the core values and unique selling propositions of Re-bloom Thrive.
Since it’s an eco-friendly business, we’ll emphasize sustainability, ethical sourcing, and high-
quality products.
Re-bloom Thrive’s key messages will focus on:
Sustainability: Our products are made with sustainable materials and processes,
minimizing environmental impact.
Ethical Sourcing: We partner with ethical suppliers who share our commitment to
environmental responsibility.
High Quality: Our products are durable, long-lasting, and designed to meet the highest
standards.
Positive Impact: By choosing Re-bloom Thrive, customers contribute to a healthier
planet.
Marketing Activities:
Considering Re-bloom Thrive’s eco-friendly focus, we’ll prioritize channels that align
with environmentally conscious consumers.
Re-bloom Thrive will focus on:
Digital Marketing: Social media marketing (Instagram, Facebook, Pinterest) will
showcase product visuals and highlight the brand’s eco-friendly values. Email marketing
will nurture leads and announce new products. SEO optimization will improve online
visibility.
Content Marketing: A blog and articles on sustainable living will attract environmentally
conscious customers.
Partnerships: Collaborations with other eco-conscious businesses will expand reach and
credibility.
Local Events: Participation in farmers’ markets, sustainability fairs, and community
events will build brand awareness and offer opportunities for direct customer interaction.
Sales Strategy:
Since Re-bloom Thrive is likely a smaller business, a multi-channel approach is
recommended.
Re-bloom Thrive will use a combination of:
E-commerce: An online store will provide 24/7 accessibility and reach a wider audience.
Direct Sales: Participation in events allows for direct customer interaction, building
relationships and trust.
Wholesale Partnerships: Collaborating with eco-friendly retailers will expand
distribution.
