2016 Ritesh Chugh
2016 Ritesh Chugh
PII: S0959-6526(16)30459-0
DOI: 10.1016/j.jclepro.2016.05.004
Reference: JCLP 7186
Please cite this article as: Chugh R, Wibowo S, Grandhi S, Environmentally Sustainable Information and
Communication Technology Usage: Awareness and Practices of Indian Information and Communication
Technology Professionals, Journal of Cleaner Production (2016), doi: 10.1016/j.jclepro.2016.05.004.
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Word Count – 11221 (Including Appendices)
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[email protected]
[email protected]
Central Queensland University
120 Spencer Street, Melbourne 3000, Australia
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Corresponding author: Ritesh Chugh
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Abstract
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There is a growing interest in the importance of environmental sustainability in every
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industry as it can help organizations to achieve significant benefits through sustainable work
perceived lack of awareness. The aim of this study is to determine the level of awareness of
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professionals. It is evident that there are a very limited number of published scholarly articles
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awareness of environmental sustainability. This article tries to illuminate this relatively new
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practices. Through data collected via questionnaires, the study found that participants in the
age group of 35 and above are more aware of renewable energy, have a better knowledge of
environmental issues in comparison to the other surveyed age groups. It was also found that
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less than 1000 employees tend to have lower awareness of sustainable Information and
more adopted in organizations with 1000 employees or higher. Female employees exhibited a
higher awareness about greenhouse gas emissions, renewable energy and e-waste over their
male counterparts but the adoption of environment sustainability practices was largely similar
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between both genders. An awareness of sustainable Information and Communication
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effective sustainability work practices and educating their employees. Finally, it is important
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for smaller organizations to provide reasonable training to educate their staff about
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Keywords: Sustainability; Green Information and Communication Technology; ICT
1. Introduction
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In recent years, the rise in the use of Information and Communication Technologies (ICT) to
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conduct business has provided significant benefits but, on the other hand, it also has
perspective, the use of ICT has contributed to rising greenhouse gas emissions, faster
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depletion of natural resources and ultimately increased global warming (Chai-Arayalert and
Nakata, 2011; Molla et al., 2014). These problems, coupled with increased ICT costs, have
given birth to the concept of green ICT. The role of green ICT is to minimize these
environmental impacts (Wabwoba et al., 2013) caused due to the increased use of ICT.
Hence, the notion of green ICT and environmental sustainability play an increasingly
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important role in organizations (Labuschagne et al., 2005). Green ICT can be seen as the
Green Information and Communication Technology (ICT) is defined as the study and
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associated subsystems - such as monitors, printers, storage devices, and networking and
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environment (Murugesan, 2008). This definition focuses on the design, manufacture, usage
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and disposal of ICT. The concept of using and disposing computing resources (digital or non-
digital) efficiently and maintaining equilibrium with the environment is crucial. In order to
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maintain efficiency and reduce the environmental impact of the usage of ICT resources, the
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role of users is important so they take responsibility. Also, as evident from the definition of
green ICT, correct ICT usage forms an integral part of environmental sustainability. To better
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understand green ICT holistically, the definition put forth by Wabwoba et al. (2013) focusses
on the application of sustainability criteria for design, production, sourcing, usage, disposal
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and personnel to achieve process efficiencies and positive impact on the environment.
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Nevertheless, it is evident that their definition is also in similar vein to that of Murugesan
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(2008).
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The goal for environmental sustainability is to be able to meet the needs of the present
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population without compromising the ability of future generations to meet their needs
(Harmon and Auseklis, 2009; Lozano and Huisingh, 2011). Upon analysing the definition of
green ICT and the goal of environmental sustainability, it is important to recognise the link
between the two. Alternatively, it may also be appropriate to say that green ICT is a means of
be achieved through the adoption of correct practices in ICT design, manufacture, usage and
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disposal. Green ICT, whether influenced by user practices or through the use of appropriate
technology to make the environment sustainable, should help in reducing the environmental
footprint of organizations. In reality, no organization can be freed from its obligation towards
environmental sustainability. In fact, Erek (2011) noted that the green ICT movement has
also reached ICT organizations. Murugesan (2008) has called upon the ICT sector to green
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the way IT systems are used. Hence, ICT professionals have a key role to play in their
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ICT professionals’ awareness and practices towards environmental sustainability.
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Possessing knowledge about a concept or a topic is often the first step towards adoption
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(Rogers, 2003). Therefore, it is important to know about environmental sustainability so that
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such practices can be adopted and which can become an embedded part of staff work culture.
change has already taken place, it is vital to assess it. It can also be argued that ICT
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The broader viewpoint is to ensure the practices of ICT users contribute towards
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environmental sustainability. Undoubtedly, green ICT is becoming a global issue but it seems
awareness. The developing world has been slow to acknowledge environmental sustainability
issues (Ansari et al., 2010; Sobhani et al., 2012) in comparison to the developed world
countries like Sweden, Switzerland and Norway (Robecosam, 2015) who are leaders in
environmental practices. Hence, developing countries have a vital role to play in green ICT
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(Lee et al., 2013).The urgency of the situation calls upon organizations and employees to take
Various studies (Molla et al., 2014; Wabwoba et al., 2013; Widjaja et al., 2011) have been
carried out to assess green ICT and sustainability awareness of ICT professionals in countries
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other than India. However, currently there are a negligible number of published scholarly
studies that focus on the awareness and practices of environmental sustainability, specifically
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amongst Indian ICT professionals. Being the second most populous country of the world with
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a developing economy, it is not endearing to miss such a populace. Hence, this paper attempts
to fill this gap to provide a holistic insight by specifically studying green ICT awareness of
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Indian ICT professionals, which should frame the way green ICT practices become an
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informed part of ICT organizational roles and importantly further the endeavour towards
This paper sets out to present results of a survey that aims to explore environmentally
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sustainable ICT usage by Indian ICT professionals. The survey determines ICT professionals’
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order to meet the objectives, the remainder of the paper is organized as follows. Section two
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provides an insight into the literature in the field of environmentally sustainable ICT usage.
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Section three outlines the research method and briefly outlines design considerations for the
questionnaire, which was specifically developed for this study. The findings of the study
along with a discussion are presented in section four. Section five describes the theoretical
and organizational implications of the study and how the findings can benefit the wider
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summarizes key premises of the research and the limitations of the paper along with avenues
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The ICT industry in India has seen a sustained growth of 10.2% over 2012-2013(NASSCOM,
2013) and as an indirect result, energy consumption and greenhouse gas emissions have also
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gone up (TERI, 2013). This creates ecological consequences that have a long lasting
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detrimental effect on the environment. Organizations in India are embracing green ICT and
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report by Gartner (2012) has estimated that by 2015, India’s spending on green ICT and
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sustainability initiatives will reach $70 billion. It is evident that the adoption of green ICT
and sustainability is slower than expected as Indian organizations lack a strategic focus and
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often rely on a piecemeal approach to the implementation of green ICT efforts (Gartner,
2013). Some major problems confronting India on the environmental sustainability platform
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from an ICT perspective include (a) increased e-waste (Afroz et al., 2013; Rajya Sabha
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Secretariat, 2011), (b) ignorance (Sahoo and Nayak, 2008), (c) rising energy costs (TERI
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BCSD and NASSCOM, 2011), (d) increased carbon footprint (Chai-Arayalert and Nakata,
Since these problems pose a serious threat, there is a pressing need to address them (Lee et
al., 2013; Needhidasan et al., 2014). Strategic, process-oriented and technical measures are all
crucial in the key processes of an ICT organization in order to become resource-efficient and
decrease environmental risk (Erek, 2011). The focus of green ICT is to mitigate the problems
sustainability can be benchmarked against various measures however in the context of green
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ICT, it usually focuses on the reduction of energy consumption (Agrawal and Agarwal,
2012), the lowering greenhouse gas emissions, enhanced environmental awareness and
environmental governance (Andreopoulou, 2012), the use of efficient technology and the
reduction of waste from ICT sector (Ansari et al., 2010). Various studies have confirmed that
the adoption of environmentally sustainable practices also helps in reducing costs (Harmon
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and Auseklis, 2009; Molla, 2009; Makela and Luukkainen, 2013). The adoption of
sustainability practices in large organizations can add to a profit increase of 38% (Gullo and
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Haygood, 2010). Given the benefits, the adoption of environmentally sustainable practices in
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the form of green ICT is an important aspect in managing sustainability related problems. In a
similar vein, Grabot and Schlegel (2014) have echoed that ICT may positively influence
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environmental issues. How the benefits are realized and practised are issues that are worth
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examination.
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Responsible and correct disposal of waste from ICT sector is an important step towards
promoting environmental sustainability (Ansari et al., 2010). Waste from ICT or electronic
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waste (e-waste) can take the form of any electrical or electronic equipment which would
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include computers, monitors, mobile phones and so forth. The ICT sector accounts for 34%
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of the total e-waste produced in India (TERI BCSD and NASSCOM, 2011). E-waste is
increasingly becoming a significant waste category in terms of quantity and toxicity (Wath et
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al., 2010). Households and organizations are often unaware of the methods of e-waste
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disposal and dispose their e-waste with other wastes (Borthakur and Sinha, 2013). On the
other end of the spectrum, factors such as senior management support and commitment,
organizational strategy and culture can be seen as barriers and enablers of environmental
sustainability (Molla et al., 2014). Hence, understanding the practices of ICT employees and
encouraging the right disposal of waste from the ICT sector and environmental sustainability.
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Globally, ICT generates about 600 million metric tons of CO² emissions a year (T Systems,
2009). The carbon footprint of organizations is on the rise (Chai-Arayalert and Nakata, 2011),
however to reduce the carbon footprint, employees of an organization can play an important
role. The rapid growth of ICT organizations in India has also led to an accompanied growth
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of ICT employees in the sector. India directly employs around 3 million employees in the
information technology and business process management sector (NASSCOM, 2013). Given
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this large number, it is important for ICT staff to be aware of green ICT practices as they play
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a crucial role in the deployment and implementation of green ICT (Mariani and Imam, 2012).
The ICT industry is a user of energy and also involved in monitoring other products and
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industries (Lee et al., 2013). Therefore, the practices that ICT employees adopt can have an
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impact on promoting and achieving environmental sustainability. Behaviour of ICT staff also
awareness is another trend that has a major impact on the ICT industry (Makela and
(Cirnu and Kuralt, 2013). Users can influence and adopt sustainability practices by changing
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some of their ICT activities (Ramachandiran, 2012). However, the use of sustainable
practices towards green ICT has not been discussed much in literature (Seidel et al., 2010). It
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is evident there is a real need to adapt rapidly to environmental sustainability practices and
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employee awareness can be seen as one of the key enabler in this process. Therefore,
sustainability activities (Berns et al., 2009). Frontline employees are considered to be in the
best position to identify and implement environmental sustainable practices (Gullo and
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Haygood, 2010). A study of Australian ICT professionals by Molla et al. (2014) found that
they were concerned about climatic changes and were positive towards green ICT. The study
also reported that ICT professionals were taking simple steps towards green ICT such as
double-sided printing but were in doubts over their organization’s awareness, policy, and
practices of green ICT. In a survey of 192 Indian organizations to identify the importance of
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environmental issues, 93% respondents indicated that environment and its sustainability was
an integral part of their business (Saqib et al., 2007), however the perspective was absent
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from employees’ viewpoint of sustainability practices. Some other ICT environmentally
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sustainable responsibilities lean towards steps like switching off computers when not in use
and recycling ICT equipment (Widjaja et al., 2011), reducing screen brightness (Chow and
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Chen, 2009) and a general awareness of sustainability (Cirnu and Kuralt, 2013), and
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reduction of printing.
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Key messages that have emanated from this theoretical review have focused on the issues of
varied domains most often focusing on the developed countries, the small and medium
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enterprises, and the education sector (Buchalcevova and Gala, 2013; Wabwoba et al., 2013;
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Molla et al., 2014), however as outlined earlier, there are negligible studies that look
specifically at the environmentally sustainable ICT usage of ICT professionals in India. This
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study aims to look at multiple perspectives such as awareness and practices rather than
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sticking to one perspective. There is a scarcity of research in this area in spite of ICT
professionals playing a vital role in the design, manufacture, usage and disposal of ICT.
green behaviours (Jenkin et al., 2011) of ICT professionals (Murugesan, 2008) in the
developing world (Lee et al., 2013) by specifically trying to explore awareness (Makela and
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Luukkainen, 2013) and practices (Seidel et al., 2010) of environmental sustainability. Figure
1 presents a framework for awareness and practices of environmentally sustainable ICT usage
amongst Indian ICT professionals. The elements identified in this framework have been
drawn from the literature previously discussed in this section. The analysis section uses this
framework as a way of further exploration and understanding the relationship between the
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elements.
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Fig. 1 Overview of the framework for awareness and practices of environmentally
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It is hoped that the manifold view presented as part of this study will provide a better
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understanding and address the current gaps in the environmental sustainability literature. The
following section focusses on the research methods and survey design considerations adopted
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3. Research methods
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The purpose of this research is to identify environmentally sustainable ICT usage of ICT
professionals in India. As questionnaires are an effective data collection tool when the
investigator knows what is required and how to measure the variables of interest (Cavana et
al., 2003), a web-based questionnaire was specifically tailored (appended in Appendix B) for
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this study. Web-based surveys have various advantages such as lower costs, easy access to
respondents, faster responses, automated data collection, reporting, and access to larger
samples (Converse et al., 2008). As can be expected, web-based surveys are not free of
people respond to the invitation to participate while others ignore it (Wright, 2006). There is
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sometimes also a reluctance to respond to web-based surveys because of safety and
confidentiality issues (van Gelder et al., 2010). The development of the questionnaire was
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deemed necessary for this research as such an instrument did not previously exist, especially
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one that focussed on holistically assessing awareness and practices of environmental
sustainability. The objective was to paint a general picture of employees’ perceptions and
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also their organization’s sustainability efforts. Self-reported responses of respondents are
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considered to be adequate indicators of actual practice and behaviour (Fujii et al., 1985) but
various studies (Hwang and Evans, 2011; Manaktola and Jauhari, 2007) have identified gaps
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between self-reported perceived belief and actual practices, hence the findings should be
treated cautiously.
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The questionnaire comprised a mix of Likert scale and multiple choice questions seeking
quantitative data and open-ended questions seeking qualitative responses. Likert scale
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questions in the awareness section of the survey were structured using a mix of four and five
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point-scale, using a score of 1-4 and 1-5 respectively in the analysis. For the practices section
of the survey, the questions were structured using a five point-scale and a score of 1-5 was
used.
The quantitative responses help in analysing statistical relations amongst the variables. The
questionnaire was divided into four parts. The first part of the questionnaire solicited
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demographic information and the second part asked questions to assess respondents’
their organization in part three. Finally, in part four, questions to identify barriers of
sustainable ICT practices were queried. Analysis of the barriers does not form part of this
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paper.
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The questionnaire was pilot tested as it helped in reducing the risk that the questionnaire will
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not produce results. The pilot test also helped to identify any problems or built-in biases thus
ensuring that the questions are understandable. The pilot test revealed certain necessary
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changes to the wording of the survey’s introduction page and the need to segregate the
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questions into awareness and practices sections for enhanced clarity. Pilot respondents also
did not find four questions very relevant to the study and hence they were deleted. Initially
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the awareness section of the survey had statements but the pilot participants pointed out that
the statements should be phrased as questions. Hence, this change was also undertaken after
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the pilot. The survey was administered to private sector ICT professionals through the
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Internet. ICT professionals were selected because they are classified as knowledge workers
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(Mohanta et al., 2008) and are involved in green ICT efforts both at a personal and
professional level. They can also be seen as a user and driver of sustainability efforts.
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Purposive and snowball sampling techniques were applied for the study. The study targeted
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ICT professionals (a specially selected group of people) and requested the ICT Manager to
helped to verify that the participants were ICT professionals only. The ICT Managers were
asked to encourage their employees to complete the questionnaire. The identity of the
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For the purpose of data collection, twenty five organizations of varying sizes were randomly
environments as the level of ICT logistics will vary depending upon size/scale of the
respondents from their organization working at different levels and age groups. Invitation to
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participate in the survey was sent out through an e-mail via the organization’s ICT manager,
which included the web link to the survey. Data was collected over a two months’ duration.
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To encourage participation, two subsequent reminders were sent within the two month
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period. A total of 250 emails were distributed. Overall, 83 responses were received,
representing a response rate of 33.2%. Most web-based surveys have reported to receive a
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response rate of 33% (Nulty, 2008).
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After checking all the returned responses, 73 were considered usable. Of the 10 that were
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considered unusable, 6 responses were completely returned blank and excluded from
analysis. Substantial missing data was also detected in the other 4 responses but as this
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number was less than 5% of the overall responses, these 4 incomplete responses were also
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Being an exploratory and preliminary study on the topic, this paper analyses ICT
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sustainability practices only from the select group of twenty-five organizations. It is believed
that the target group of ICT professionals is a reasonable representative of the ICT industry in
India for such a study and it can offer some preliminary understanding. The response rate is
also comparable to other published research involving exploratory studies in India about
Deshmukh, 2006) and human resource management systems of call centres (Budhwar et al.,
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2006). The next section presents an analysis of the collected data in an endeavour to better
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The study data were analyzed using the Statistical Package for the Social Sciences (SPSS) for
windows (version 16). Descriptive statistics were used to summarize the demographic
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characteristics of the ICT professionals as shown in Table 1. Descriptive statistics were also
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used to analyze the results of the surveyed ICT professionals.
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Table 1. Demographic characteristics of the ICT professionals.
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Characteristics N (%)
Age group
20-24 10 (13.7%)
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25-29 27 (36.9%)
30-34 19 (26.0%)
35 and older 17 (23.2%)
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Gender
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Male 58 (79.5%)
Female 15 (20.5%)
Appendix A summarizes the questionnaire responses based on different age groups. In terms
of employee awareness, it can be seen from Appendix A that most (89%) of the ICT
professionals have fair, good or very good knowledge about greenhouse gas emissions and its
impact on the environment. 83.5% of the total participants have fair, good or very good
awareness of renewable energy and 69.9% have fair, good or very good knowledge of e-
waste. It is also found that 90.5% of the participants believe in some or a substantial personal
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responsibility to help make a difference on environmental issues such as energy consumption
and e-waste disposal. An overwhelming majority (94.6%) of participants have showed some
or a substantial awareness of climate change and concur that something needs to be done
about it. 44.6% of the respondents have echoed a concern that the cost of desktop energy
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parallel increase in the cost of server rooms. 48.6% of the respondents have said that it is
occasionally okay to discard old ICT equipment (such as monitors, keyboards, CPU etc.)
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through local garbage picker although this should not be the preferred disposal practice.
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41.9% believe that the natural resources used to produce ICT equipment are in enough
supply. More than 90% of the participants agree on shutting down computers at the end of
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work and switching off lights when they are not being used.
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In terms of organizational practices, as shown in Appendix A, 53.4% of the participants agree
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that their organization has allocated a budget for sustainable ICT practices. 52.1% agree that
their workplace has an ICT sustainability policy or a policy on managing e-waste. 48.7% of
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the participants believe that their organization has a dedicated person responsible for ICT
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sustainable practices. Only 37.8% respondents agree that ICT power consumption is
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respondents have said that their organization shares ICT power consumption statistics with
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the employees. Approximately 60% respondents have agreed that desktop PCs are configured
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to shutdown at night in their workplaces and screensavers have been removed from their
as agreed by 66.2% respondents. 52.7% of the respondents also agree that ICT energy saving
is a part of their organization’s strategy while only 44.6% respondents agree that it is a part
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only 46% of the respondents agree that their organization recycles printer cartridges. 69.8%
of the participants agree that their organization emphasises paper-saving as part of their
environmental sustainability practices. Merely 32.4% respondents have agreed that their
organization has a designated point to recycle old phone batteries. Only 36.5% employees
agreed that their organization offers employees training about sustainable ICT practices.
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Based on Table 2 that shows the mean scores of the surveyed sample, it is observed that
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participants of all age groups are equally aware about greenhouse gas emissions and its
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impact on the environment. Participants in the age group of 35 and older are more aware of
renewable energy, have a better knowledge of e-waste and highlight that their organization
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has a budget for sustainable ICT practices in comparison to the other age groups. Compared
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to the other age groups, they also score higher in the personal responsibility to help make a
difference on environmental issues. Meanwhile, participants in the age group of 30-34 are
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more aware of their organization’s ICT sustainability policy. It is also observed that
participants in the age group of 25-29 believe that their organization emphasises more on
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paper-saving at the workplace but the practice of shutting down computers is more prevalent
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in employees aged 20-24. Employees aged 20-24 possess less knowledge of e-waste but they
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believe that their organizations have a dedicated person responsible for ICT sustainable
practices.
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consumption and e-waste disposal
Cost of desktop energy consumption rising 3.5 3.0 3.4 3.4 3.3
Shut down (as opposed to logging off) your PC 3.5 3.3 3 3.3 3.3
when you finish for the day
Switch-off lights when not being used 3.4 3.6 3.6 3.4 3.5
My organization has a budget for sustainable ICT 3.3 2.9 3.2 3.4 3.2
practices
My organization has an ICT sustainability policy 3.2 3.3 3.6 3.5 3.4
My organisation has a dedicated person 3.7 3.2 3.3 3.6 3.5
responsible for ICT sustainable practices
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My organization emphasises paper-saving 3.7 3.8 3.6 3.4 3.7
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Table 3 shows the comparison of the mean score between the genders. It is observed from the
mean score that there is a slight difference between male and female employees in terms of
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their awareness and their organization’s practices towards environmental sustainability, and
their awareness of renewable energy. For example, the mean score in terms of their
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awareness about greenhouse gas emissions and its impact on the environment is 3.5 for male
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group and 3.8 for female group. It can also be observed that female employees have more
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knowledge of e-waste and towards their personal responsibility to help make a difference on
environmental issues such as energy consumption and e-waste disposal. However, male and
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female employees are equally aware of the rising cost of desktop energy consumption, the
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importance of shutting down computers after office hours and switching-off lights when not
being used. Therefore, this could be simply explained that female employees exhibited a
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Statement Gender
Male Female
Awareness about greenhouse gas emissions and its impact on the 3.5 3.8
environment
Awareness of renewable energy 3.5 3.7
Knowledge of e-waste 3.1 3.3
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Personal responsibility to help make a difference on 3.1 3.4
environmental issues such as energy consumption and e-waste
disposal
Cost of desktop energy consumption rising 3.3 3.3
Shut down (as opposed to logging off) your PC when you finish 3.3 3.3
for the day
Switch-off lights when not being used 3.5 3.5
My organization has a budget for sustainable ICT practices 3.5 3.4
My organization has an ICT sustainability policy 3.4 3.5
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My organisation has a dedicated person responsible for ICT 3.4 3.4
sustainable practices
My organization emphasises paper-saving 3.7 3.7
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Table 4. Comparison of the mean score among different size of organizations.
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Statement Size of the organization
Less than More than
1000 1000
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employees employees
Awareness about greenhouse gas emissions and its
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3.1 4.0
impact on the environment
Awareness of renewable energy 3.2 3.3
Knowledge of e-waste 3.0 3.3
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3.3 3.8
finish for the day
Switch-off lights when not being used 3.4 3.5
My organization has a budget for sustainable ICT
2.9 3.9
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practices
My organization has an ICT sustainability policy 3.1 3.6
My organisation has a dedicated person responsible for
3.3 3.4
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Although data was collected from organizations of varying sizes, for the purpose of analysis
it has been divided in to two groups. Table 4 shows the comparison of the mean score
between the size of the organizations with less than 1000 employees (N=35) and the size of
the organizations with more than 1000 (N=38) employees. The results from Table 4 show
that employees of organizations with less than 1000 employees generally have a lower
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awareness of sustainable ICT practices. It can be seen that organizations with less than 1000
employees have lower awareness about (a) greenhouse gas emissions and its impact on the
environment, (b) renewable energy, (c) knowledge of e-waste, (d) personal responsibility to
help make a difference on environmental issues and (e) issues relating to the rising cost of
desktop energy consumption. The employees of these organizations also have a lower
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awareness of relevant budget for sustainable ICT practices and their organization’s ICT
sustainable policy. It is also observed that organizations with more than 1000 employees
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emphasise more on paper-saving, shutting down computers and switching-off lights as part of
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their environmental sustainability practices over their smaller counterparts.
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5. Theoretical implications
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This paper makes four important theoretical contributions. Firstly, it is evident that there are a
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very limited number of published articles available about the awareness and practices of
environmental sustainability amongst Indian ICT professionals. Previous research was mainly
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2012) but clearly lacks research in understanding individual perception about their role in
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sustainability. This paper provides an insight into Indian ICT professionals’ knowledge and
awareness and their perception towards environmentally sustainable ICT work practices. The
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survey results presented in Appendix A suggest that a total of 89% of the respondents have
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fair, good or very good awareness about greenhouse gas emissions and its impact on the
sustainability practices. If people are aware of sustainable ICT practices, then they tend to
adopt these practices and positively change some of their green ICT activities
(Ramachandiran, 2012).
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Secondly, there is a limited research about sustainable ICT practices in countries such India
(NASSCOM, 2013), where ICT exports (computer software and services) have crossed
US$75b (Cherrayil, 2013). While ICT industry in India contributes to the economic
development, it also contributes to greenhouse gas emissions because of the size and growth
in the recent decade (NASSCOM, 2013). Studying Indian ICT professionals’ perceptions
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about sustainable ICT work practices can provide vital clues that can help develop much
needed sustainable practices for Indian ICT organizations. Similar studies conducted in
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Australia revealed that ICT professionals’ awareness of environmentally sustainable work
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practices contributed to their intention to adopt relevant practices (Molla et al., 2014). The
findings revealed that 69.9% of respondents have fair, good or very good awareness about e-
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waste and the majority believe in some or substantial personal responsibility to help make a
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difference on environmental issues.
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Thirdly, the findings reveal that female employees exhibit a greater awareness of
between male and female employees. These results are in contrast with the results obtained
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by Molla et al. (2014), which showed that both males and females ICT professionals in
Australia are equally aware of good ICT practices and the importance of environmental
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sustainability.
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Nearly half of the respondents have indicated concern that the cost of desktop energy
consumption and server rooms is increasing. While rising costs can be the result of increasing
electricity charges imposed by the supplier, there is a scope to minimize these costs with
environmentally sustainable practices such as shutting down the PC at the end of the day and
switching-off lights when not being used. Organizations may show their commitment
20
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through the development and implementation of relevant policies, but there needs to be a
champion to ensure these policies and practices are being adopted by the employees (Guerci
and Pedrini, 2014). However, the findings reveal that only 48.7% believe there is a dedicated
dedicated staff member can fast-track implementation of policies and sustainable work
PT
practices.
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India’s spending on green IT will reach to about $70b by the end of 2015 (Gartner, 2012).
SC
However, as indicated in Table 2, the average mean score of 3.2 suggests that only some
organizations have budgets to adopt and implement sustainable ICT work practices. This
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also points towards lack of funds to adopt and support sustainable ICT practices in some
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organizations. At the same time, Appendix A indicated that 17.8% of the respondents
disagreed that their organization has a budget to support sustainable ICT practices. It is quite
M
possible that organizations may have allocated budgets, but these are not promoted
effectively within the organization, which highlights the need to adopt strategies to
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Undoubtedly, this research opens new opportunities to study how employees can be utilized
in implementing sustainable ICT work practices and creating further awareness. It also
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sustainable work practices. Finally, this paper has provided new knowledge relating to the
awareness of green ICT practices among Indian ICT professionals. This study will contribute
to the growing body of knowledge in the area of environmental sustainability in the ICT
sustainable work practices and also influence them to participate in adopting these practices.
As this study considers a multi-dimensional construct for studying Indian ICT professionals’
21
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awareness and practices of environmental sustainability, it promotes new opportunities for
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The survey results indicate that ICT employees working at large organizations in India have a
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consistent with the research conducted by Ansari et al. (2010) regarding employees’ green
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ICT awareness and practices in Bangladesh. Even if an organization wishes to adopt
sustainable ICT practices, it can pose challenges in adopting and implementing as insufficient
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employee knowledge may lead to poor participation rates. Therefore, it is necessary for
AN
smaller organizations to provide reasonable training to educate their staff about e-waste,
renewable energy and their role in successful implementation of sustainable ICT practices.
M
partnership (Stankeviciute and Savaneviciene, 2013). While training equips them with
TE
sufficient knowledge, it may not guarantee individual participation. Sometimes, culture and
EP
individual’s attitude can act as barriers. A recent study conducted by Wang et al. (2014)
revealed that managers have an influential role in implementing sustainability practices. This
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evidence is further supported by a study in Czech small and medium organizations that a lack
AC
of top management support and initiative are a real barrier to a successful adoption of green
IT practice (Buchalcevova and Gala, 2013). Past research also suggests that culture is spread
downward from the management to individual staff and senior managers’ actions influence
employee perception (Guerci and Pedrini, 2014; Robbins et al., 2014). Undoubtedly, it is
possible to alter organization’s culture and modify individual behaviour (Robbins et al.,
22
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from the top management. Policies can help to reinforce organizational commitment towards
sustainable practices. Policies can also influence relevant line managers or administrators’
PT
Although policies reiterate organizational commitment, adopting procedures and providing
adequate facilities such as regular collection of e-waste on pre-announced days and setting up
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colour coded and marked e-waste bins can increase awareness and participation. The research
SC
results highlight the lack of sufficient budget allocation (or its awareness amongst employees)
towards implementing sustainable ICT practices, which again emphasize the need for
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management support and action. Lim et al. (2013) believe that recognition and rewards play a
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significant role in employees’ decision to continue working with an organization. Similarly,
rewards can also have positive impact on employee participation rates in sustainability
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practices. Interestingly, the survey results revealed that there is an equal awareness of
greenhouse gas emissions and its impact on the environment amongst the different age
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groups. However, Indian ICT professionals aged over 35 have higher awareness about
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towards environmental issues. This result is consistent with the research conducted by Molla
et al. (2014). However, it is interesting to note that the younger ICT professionals in Australia
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are engaged with more pro-environmental ICT practices than the older ICT professionals.
AC
governments around the world. The adoption of green ICT practices can play a significant
role in achieving and promoting environmental sustainability, but it may not guarantee
23
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outcomes. However, this can be achieved through the development of relevant policies and
educating employees about their role in environmental sustainability and the benefits for both
the environment and the organization. Previous research suggests that prior knowledge and
sustainable work practices. Therefore, it prompts the need to determine the level of
PT
understanding, which can be used to formulate relevant strategies to adopt sustainable work
practices. This paper is one of the first in studying Indian ICT professionals’ awareness of
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environmental sustainability and offered an in-depth knowledge about their awareness, level
SC
of understanding and perception towards environmentally sustainable ICT work practices.
The knowledge obtained from this study can provide direction in developing and promoting
U
practices to support environmental sustainability in Indian ICT organizations.
AN
This research utilised a specifically tailored web-based questionnaire to determine the level of
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the findings, conclusions that can be beneficial for organizations in developing relevant
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policies and work practices are offered. Firstly, it was found that employees aged 35 and over
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have higher awareness about renewable energy, knowledge of e-waste and exhibit a stronger
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the other age groups. Interestingly, employees aged 20-24 possess less knowledge of e-waste.
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The awareness gap between age groups 20-24 and 35 and over can be because of their length
AC
Although response rates are low, these results certainly offer cumulative insights into
employees’ awareness of ICT practices and also highlights the need for further research.
Moreover, employees with prior knowledge about environmental sustainability can play a
significant role in promoting and implementing changes and motivating others to adopt new
24
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changes by sharing their positive views about the importance of sustainable work practices
It is also important to note that female employees scored higher in their awareness about
greenhouse gas emissions, renewable energy and e-waste but the adoption of environment
PT
sustainability practices was largely similar between male and female employees
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Finally, ICT professionals working for organizations with 1000 or more employees have
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higher awareness of environmental sustainability compared to smaller organizations. It was
also evident that organizations with more than 1000 employees emphasize more on paper-
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saving, shutting down computers and switching-off lights as part of their environmental
AN
sustainability practices over their smaller counterparts. This may suggest that smaller
implementing sustainable work practices, it is important to educate them about the benefits
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This study has made use of the data collected from ICT professionals in India to understand
the level of awareness and use of sustainable practices in their workplace. After analyzing the
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collected data, numerous suggestions were offered to organizations to help identify and adopt
AC
specific work practices that can have significant positive impact in achieving sustainability.
Although this study presented useful findings, it is not free from limitations. One of the
limitations is that the survey is completed by ICT professionals in India and it lacks global
opinion. Therefore, findings are more suitable for organizations in India or countries with a
similar background. However, future research can be extended to study ICT professionals’
awareness of sustainable work practices around the world. This preliminary study was also
25
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based on a relatively small sample size. For this reason, these findings should not be
generalized and studies with a much larger sample should be conducted. Another limitation is
this study is restricted to ICT professionals only. Future studies on determining level of
awareness by employees in different industries can help to develop relevant policies that can
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Appendix A
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Statement Age group
20-24 25-29 30-34 Total
35 and older
Absolute Relative Absolute Relative Absolute Relative Absolute Relative Absolute Relative
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frequency frequency frequency frequency frequency frequency frequency frequency frequency frequency
(Number) (%) (Number) (%) (Number) (%) (Number) (%) (Number) (%)
Awareness about greenhouse gas
emissions and its impact on the
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environment Very poor 1 10.0 1 3.7 0 0.0 0 0.0 2 2.7
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Poor 1 10.0 1 3.7 2 10.5 2 11.8 6 8.2
Fair 1 10.0 10 37.0 8 42.1 6 35.3 25 34.2
Good 5 50.0 11 40.7 6 31.6 4 23.5 26 35.6
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Very good 2 20.0 4 14.8 3 15.8 5 29.4 14 19.2
Awareness of renewable energy Very poor 0 0.0 1 3.7 0 0.0 0 0.0 1 1.4
Poor 2 20.0 1 3.7 5 26.3 3 17.7 11 15.1
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Fair 2 20.0 9 33.3 6 31.6 2 11.8 19 26
Good 6 60.0 13 48.1 6 31.6 7 41.2 32 43.8
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Very good 0 0.0 3 11.1 2 10.5 5 29.4 10 13.7
Knowledge of e-waste Very poor 0 0.0 1 3.7 0 0.0 1 5.9 2 2.7
Poor 5 50.0 6 22.2 6 31.6 3 17.7 20 27.4
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Fair 5 50.0 7 25.9 7 36.8 2 11.8 21 28.8
Good 0 0.0 13 48.1 5 26.3 8 47.1 26 35.6
Very good 0 0.0 0 0.0 1 5.3 3 17.7 4 5.5
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Some 3 30.0 11 40.7 8 42.1 7 38.9 29 39.2
Substantial 6 60.0 9 33.3 9 47.4 9 50.0 33 44.6
Cost of cooling server rooms increasing No 0 0.0 0 0.0 0 0.0 0 0.0 0 0
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Little 2 20.0 2 4.2 1 2.1 0 0.0 5 6.7
Some 1 10.0 12 14.9 10 12.3 6 33.3 29 39.2
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Substantial 7 70.0 13 31.5 8 26.0 12 66.7 40 54.1
Discarding old ICT equipment (such as
monitors, keyboards, CPU etc.) through
local garbage picker Not at all 2 20.0 14 29.3 6 12.5 4 8.6 26 35.1
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Occasionally 7 70.0 11 30.5 11 22.5 7 12.0 36 48.6
Frequently 1 10.0 2 13.1 2 13.3 7 15.8 12 16.2
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Natural resources used to produce ICT
equipment are in enough supply Far too little 0 0.0 2 7.4 1 5.3 1 5.6 4 5.4
Too little 2 20.0 8 29.6 5 26.3 6 33.3 21 28.4
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About right 6 60.0 9 33.3 8 42.1 8 44.4 31 41.9
Too much 2 20.0 6 22.2 3 15.8 0 0.0 11 14.9
Far too much 0 0.0 2 10.5 2 14.3 3 25.0 7 13.2
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Shut down (as opposed to logging off) PC
when finishing for the day Not important 0 0.0 1 3.7 0 0.0 0 0.0 1 1.4
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Somewhat important 0 0.0 1 3.7 4 21.1 1 5.6 6 8.1
Very important 5 6.0 13 48.1 11 57.9 10 55.6 39 52.7
Essential 5 6.0 12 44.4 4 21.1 7 38.9 28 37.8
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Switch-off lights when not being used Not important 0 0.0 0 0.0 0 0.0 0 0.0 0 0
Somewhat important 1 10.0 1 3.7 0 0.0 0 0.0 2 2.7
Very important 4 40.0 10 37.0 8 42.1 11 61.1 33 44.6
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sustainable ICT practices Strongly disagree 0 0.0 1 3.7 1 5.3 1 5.6 3 4.1
Disagree 1 10.0 6 22.2 1 5.3 2 11.1 10 13.7
Neutral 4 40.0 10 37.1 5 26.3 2 11.1 21 28.8
Agree 4 40.0 9 33.3 9 47.4 8 44.4 30 39.7
Strongly agree 1 10.0 1 3.7 3 15.8 5 27.8 10 13.7
My organisation has an ICT sustainability
policy or a policy on managing e-waste Strongly disagree 0 0.0 1 3.7 1 5.3 1 5.6 3 4.1
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My organisation has a dedicated person
responsible for ICT sustainable practices Strongly disagree 0 0.0 2 7.4 1 5.3 1 5.6 4 5.4
Disagree 2 20.0 4 14.8 2 10.5 3 16.7 11 14.9
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Neutral 1 10.0 10 37.0 7 36.8 5 27.8 23 31.1
Agree 5 50.0 10 37.0 8 42.1 2 11.1 25 33.8
Strongly agree 2 20.0 1 3.7 1 5.3 7 38.9 11 14.9
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In my organisation, ICT power
consumption is measured separately from
other general consumption Strongly disagree 0 0.0 2 7.4 1 5.3 1 5.6 4 5.4
Disagree 1 10.0 5 18.5 3 15.8 3 16.7 12 16.2
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Neutral 5 50.0 13 48.1 8 42.1 4 22.2 30 40.5
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Agree 3 30.0 6 22.2 6 31.6 5 27.8 20 27.0
Strongly agree 1 10.0 1 3.7 1 5.3 5 27.8 8 10.8
My organisation shares my ICT power
consumption statistics with me Strongly disagree 1 10.0 6 22.2 2 10.5 3 16.7 12 16.2
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Disagree 4 40.0 8 29.6 7 36.8 4 22.2 23 31.1
Neutral 2 20.0 5 18.5 6 31.6 3 16.7 16 21.6
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Agree 3 30.0 6 22.2 2 10.5 4 22.2 15 20.3
Strongly agree 0 0.0 2 7.4 2 10.5 4 22.2 8 10.8
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In my organisation, desktop PCs are
configured to shutdown at night Strongly disagree 1 10.0 3 11.1 1 5.3 3 16.7 8 10.8
Disagree 1 10.0 4 14.8 3 15.8 2 11.1 10 13.5
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Neutral 0 0.0 4 14.8 5 26.3 3 16.7 12 16.2
Agree 4 40.0 14 51.9 7 36.8 5 27.8 30 40.5
Strongly agree 4 40.0 2 7.4 3 15.8 5 27.8 14 18.9
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Removed screen savers from desktop PC Strongly disagree 0 0.0 1 3.7 3 15.8 3 16.7 7 9.5
Disagree 2 20.0 3 11.1 1 5.3 2 11.1 8 10.8
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organisation Strongly disagree 0 0.0 2 7.4 1 5.3 1 5.6 4 5.4
Disagree 0 0.0 4 14.8 0 0.0 2 11.1 6 8.1
Neutral 3 30.0 6 22.2 3 15.8 3 16.7 15 20.3
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Agree 4 40.0 11 40.7 10 52.6 6 33.3 31 41.9
Strongly agree 3 30.0 4 14.8 5 26.3 6 33.3 18 24.3
SC
ICT energy saving a part of my
organisation's strategy Strongly disagree 0 0.0 2 7.4 1 5.3 1 5.6 4 5.4
Disagree 0 0.0 3 11.1 1 5.3 3 16.7 7 9.5
Neutral 3 30.0 13 48.1 5 26.3 3 16.7 24 32.4
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Agree 6 60.0 6 22.2 9 47.4 6 33.3 27 36.5
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Strongly agree 1 10.0 3 11.1 3 15.8 5 27.8 12 16.2
ICT energy saving is a part of my team's
discussion Strongly disagree 0 0.0 3 11.1 2 10.5 1 5.6 6 8.1
Disagree 1 10.0 3 11.1 3 15.8 4 22.2 11 14.9
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Neutral 6 60.0 10 37.0 4 21.1 4 22.2 24 32.4
Agree 3 30.0 9 33.3 6 31.6 5 27.8 23 31.1
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Strongly agree 0 0.0 2 7.4 4 21.1 4 22.2 10 13.5
My organisation recycles printer cartridges Strongly disagree 0 0.0 1 3.7 1 5.3 1 5.6 3 4.1
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Disagree 2 20.0 5 18.5 1 5.3 2 11.1 10 13.5
Neutral 5 50.0 13 48.1 5 26.3 4 22.2 27 36.5
Agree 2 20.0 7 25.9 7 36.8 7 38.9 23 31.1
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Strongly agree 1 10.0 1 3.7 5 26.3 4 22.2 11 14.9
My organisation emphasises paper-saving Strongly disagree 0 0.0 1 3.7 1 5.3 1 5.6 3 4.1
Disagree 1 10.0 1 3.7 2 10.5 2 11.1 6 6.8
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Agree 2 20.0 7 25.9 6 31.6 6 33.3 21 28.4
Strongly agree 0 0.0 1 3.7 1 5.3 4 22.2 6 8.1
RI
U SC
AN
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D
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EP
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AC
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Appendix B
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Environmentally Sustainable ICT Usage Survey
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Demographic Information
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Gender Male☐ Female ☐
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What industry does your organisation mostly operate in? (Example- Banking, Finance, Utilities, Manufacturing) Click here to enter text. Or write industry
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here-------------------------
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Approximately how many employees work in your organisation? Choose an item. Or write number here____________________
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What is your highest level of qualification? Bachelor’s Degree ☐ Master’s Degree☐
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What is your current role in the organisation? ______________________________________________
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Awareness
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The following questions are about your awareness of environmental sustainability. Please choose the relevant response for each question by clicking on the
right response or by circling it or by ticking it (Only one response per question).
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1. How would you rate your awareness about greenhouse gas emissions and its impact on the environment?
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3. How would you rate your knowledge of e-waste (ICT equipment that gets discarded)?
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☐Very Poor ☐Poor ☐Fair ☐Good ☐Very Good
4. Do you think you have a personal responsibility to help make a difference on environmental issues such as energy consumption and e-waste disposal?
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☐No ☐Little ☐Some ☐Substantial
SC
5. Is the climate changing and does something need to be done about it?
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☐No ☐Little ☐Some ☐Substantial
AN
6. Is the cost of desktop energy consumption rising?
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☐No ☐Little ☐Some ☐Substantial
D
TE
☐No ☐Little ☐Some ☐Substantial
8. Is it okay to discard your old ICT equipment (such as monitors, keyboards, CPU etc.) through your local garbage picker?
EP
☐Not At All ☐Occasionally ☐Frequently
9. Are the natural resources used to produce ICT equipment in enough supply?
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AC
☐Far Too Little ☐Too Little ☐About Right ☐Too Much ☐Far Too Much
10. Is it a good idea to shut down (as opposed to logging off) your PC when you finish for the day?
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Practices
The following statements are about environmentally sustainable practices adopted by your organisation and you. Please indicate your level of agreement
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with each statement by clicking on the relevant response or by circling it or by ticking it (Only one response per question).
SC
Strongly Disagree Neutral Agree Strongly
Disagree Agree
12. My organisation has a budget for
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☐ ☐ ☐ ☐ ☐
sustainable ICT practices.
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13. My organisation has an ICT sustainability
policy or a policy on managing e-waste. ☐ ☐ ☐ ☐ ☐
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14. My organisation has a dedicated person
☐ ☐ ☐ ☐ ☐
responsible for ICT sustainable practices.
D
15. In my organisation, ICT power consumption
is measured separately from other general ☐ ☐ ☐ ☐ ☐
TE
consumption.
16. My organisation shares my ICT power
☐ ☐ ☐ ☐ ☐
consumption statistics with me.
EP
17. In my organisation, desktop PCs are
configured to shutdown at night. ☐ ☐ ☐ ☐ ☐
C
used. ☐ ☐ ☐ ☐ ☐
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PT
organisation.
22. ICT energy saving a part of my
RI
organisation’s strategy. ☐ ☐ ☐ ☐ ☐
SC
☐ ☐ ☐ ☐ ☐
discussion.
24. My organisation recycles printer cartridges.
☐ ☐ ☐ ☐ ☐
U
25. My organisation emphasises paper-saving.
AN
☐ ☐ ☐ ☐ ☐
26. My organisation has a designated point to
☐ ☐ ☐ ☐ ☐
recycle old phone batteries.
M
27. My organisation offers employees training
☐ ☐ ☐ ☐ ☐
about sustainable ICT practices.
D
TE
28. Which of the following practices does your organisation use to reduce paper consumption?
29. How do you dispose of your batteries from watches, remotes and/or mobile phones?
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☐Don’t care
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Barriers
30. In your opinion, what are the key barriers in your organisation that prevent the adoption of sustainable ICT practices? Please choose ALL the responses
RI
that apply by clicking on the response or by circling it or by ticking it.
SC
☐Inadequate funding
☐Lack of time
U
AN
☐Inadequate information
M
☐Not driven by senior management
D
☐Inadequate employee enthusiasm
TE
☐Lack of interest
EP
☐No goal for reducing greenhouse gas emissions
Feel free to write any other barriers that do not appear in the list above.
________________________________________________________________________________________________________________________________
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________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________________
____________________________________________________________________________
PT
31.What top two actions would you like to see your organisation pursuing in order to reduce the above identified
barriers?_________________________________________________________________________________________________________________________
RI
________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________________
SC
____________________________________________________________________________
32. What are some of the things you do to help protect and preserve the environment in your
U
organisation?_____________________________________________________________________________________________________________________
AN
________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________________
____________________________________________________________________________
M
And finally?
D
33. Do you think you have a personal responsibility to help make a difference on environmental issues such as energy consumption and e-waste disposal?
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