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report_2024-06-07

The marketing audit report for Espacio Querido Inmuebles highlights the importance of claiming and optimizing the Google Business Profile to enhance online presence and customer engagement. Key issues identified include the lack of a WordPress website, absence of a chat widget, and significant inaccuracies in business listings across multiple platforms. Improving website performance, including page speed and SEO, is crucial for attracting and retaining customers in the competitive digital landscape.

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Santiago Martín-Laborda Rodriguez
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9 views

report_2024-06-07

The marketing audit report for Espacio Querido Inmuebles highlights the importance of claiming and optimizing the Google Business Profile to enhance online presence and customer engagement. Key issues identified include the lack of a WordPress website, absence of a chat widget, and significant inaccuracies in business listings across multiple platforms. Improving website performance, including page speed and SEO, is crucial for attracting and retaining customers in the competitive digital landscape.

Uploaded by

Santiago Martín-Laborda Rodriguez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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VELA Software

Espacio Querido Inmuebles

MARKETING AUDIT REPORT


Google Business Profile
Claiming your Google Business Profile is a fundamental step in establishing and maintaining a
strong online presence, attracting customers, and building trust in your business.
We checked the status for your business and found that your business is successfully
claimed.
Claiming your GBP listing is a crucial step in establishing a strong online presence and
connecting with local customers.

Lets look at all the information found in your Google Business Profile:

Business
Address

Google
Photos

Business
Website

Operational
Hours

Phone
Number
Business Critical Information

Business critical information includes key details that can


significantly impact the performance and reputation of a
prospect business. Here's a short synopsis of some crucial
elements:

01 Text Enabled Company


02 WordPress Website
Number

We detected that your listed phone number is It appears that you do not have an active

text (SMS) capable. 9 out of 10 people WordPress site. Having a WordPress site

want to use messaging to interact with empowers businesses to establish a professional

businesses! It’s critical that businesses offer online presence, efficiently engage with

Text Messaging as a communication channel customers, optimise their SEO ranking, and

or their customers. thrive in the digital realm.

03 Chat Widget in Business


Website

We detected that your Business website does

not have an active Chat Widget enabled. You

might be missing out on valuable opportunities

for enhanced customer engagement and

immediate support.
Are Your Listings Accurate?
Having Accurate Listings across all platforms is crucial to your business as it enhances visibility
and builds credibility among customers.

It seems like your business is listed in 2 Online


Platforms and NOT listed in 21 Online Platforms.

Without listings, a business misses out on


opportunities for online marketing, customer
engagement, and valuable feedback, which are
crucial for growth and success in the digital age.

You don't have accurate Listings


A Whooping 94% of your Listing information is inaccurate. Incorrect details like
wrong addresses or phone numbers frustrate customers and lead to a poor user
experience, potentially driving them to your competitors.
Website Performance
Local businesses need a mobile-friendly site that delivers the information people seek in
order to make buying decisions. Enhancing website performance is crucial for providing a
seamless user experience, boosting seo rankings and ultimately driving conversions.

Page Speed
Elevating page speed is crucial for local businesses to ensure a superior user experience
and boost SEO performance.

Core Web Vitals


Core web vitals provide key indicators that measure your website's performance and user
experience. Google Search refers to these when evaluating page experience, so it's important that
they are monitored and actioned upon.
Website Performance
Page Health Report
Assessing and optimizing mobile and desktop pages is critical for achieving optimal
performance levels.
SEO Analysis
Potential customers are searching online for the products or services that your business offers.
With SEO (Search Engine Optimization), you can boost your visibility in those search results so
that people find you before your competitors.

This is your average ranking on Google Maps when someone searches for
'Real estate agency + near me', depending on their location
Detailed Listings Information
Detailed Listings Information
Detailed Listings Information

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