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org © 2024 IJCRT | Volume 12, Issue 1 January 2024 | ISSN: 2320-2882

AGROCRAFT AN E-COMMERCEWEBSITE FOR

FRESH FARM PRODUCEVEGETABLES AND
FRUITS MASTER
Ms.SHOBHA ,M. Krishna, C. Rana Prathap, G. Abhi Ram, Bharathi S K

ABSTRACT

Agriculture is the main occupation in India as it has major contribution in Indian economy as well as it is a primary source of
livelihood of common masses. Farming contributes around 18% of the India’s GDP and half of the population depends on it .
Farmers are the backbone of the Indian economy, still they suffer from poverty, poor agricultural marketing, and many other
problems. Our aim is to introduce the concept of digital marketing in the field of agriculture. We are trying to eliminate the
role of middlemen from agricultural marketing in order to insure fair price to farmers. Though farmers try to sell their
products on online platforms, due to quality and freshness issue many consumers did not buy them. Our proposed system will
overcome both the problems of farmers as well as consumers.

Keywords: Android Application, Consumer, Digital Marketing, Deep Learning, Farmer, Graphical User Interface, Image
Processing, Middlemen, Object Detection, Quality Detection.

• INTRODUCTION
India is a global agricultural powerhouse. Agricultural marketing in India still continues to be in a very bad shape in rural area.
There is also the corruption that is increasing now a day. Farmers didn’t get proper marketing facilities so, they have to depend
upon local traders and middlemen for the disposal of their farm produce which is sold at very low price. The Rural Credit
Survey Report stated that, the
producers or farmers sell agriproducts at an unfavourable place and at an unfavourable time and get unfavourable terms.
To carry on distress sale of their produce ,these farmers are forced under economic conditions. The earning of the services
provided by the middlemen increases the load on the consumer, although the farmers doesn’t get fair price. By promoting
agricultural marketing, we can provide many opportunities to farmers. The facilities that can be provided are:
• e-farming is one of the way which will help the farmers to perform the agro-marketing.
• Detecting freshness of fruit and vegetables using images captured with a video camera attached to the system.
• Provides privilege for both farmers and consumers to buy and sell the required farm products without the involvement of a
middleman at its right profitable price.
• To enhance the share of farmers in the ultimate price of his agriproducts.
In order to avoid this, there has to be direct relationship and communication between farmers and consumers. Because of great
technology revolution, smart phones become the essential part of life even in rural areas. Farming community also realize the
importance of digital marketing in field of agriculture. Implementing new technologies will help to reduce pre and post-
harvest losses through appropriate methods and encourage value addition.

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• LITERATURE REVIEW
A considerable amount of research has been done on the working a performance of agricultural marketing in India, by the
academicians & researchers. The literature obtained by the investigator, in the form of reports and research studies, is briefly
reviewed in this part.
• Hoff et al. (1993) in their research paper documented that in response to the de-institutionalization of rural areas that
followed state compression, the reconstruction of new agrarian institutions complementary to the market and the state is thus
a fundamental element of rural development. This has taken the form of either
private or cooperative organizations.
• Grosh (1994) believed that since the turn of the millennium, attention has shifted toward more micro level and institutional
policies. In particular, contractual arrangements with downstream processors, agro exporters and retailers, often or chest rated
through farmer groups, are increasingly seen as a means of overcoming the market imperfections that led to the failure of
macroeconomic and sect oral adjustment policies.
• Reardon and Barret (2000) in their study suggest that when market reforms the commodity prices raise, stimulating an
increase in production, especially of the export crops.
The rise in price facilitates the establishment of super market chains, cooperatives, export oriented schemes, processing
zones and general stimulation of agro industrialization in developing countries.
• Sivanappan (2000) in his study stated that with moderni zation of existing post-harvest processing, establishment
of suitable infrastructural facilities, huge amount of countries exchequer can be saved and further helps in feeding the
teeming population in the country .
• Hoff et al. (1993) in their research paper documented that in response to the de-institutionalization of rural areas that
followed state compression, the reconstruction of new agrarian institutions complementary to the market and the state is thus
a fundamental element of rural development. This has taken the form of either private or cooperative organizations.
• Ramki Shen (2004) in his research paper argued that because of the lack of food processing and storage, the grower is
deprived of a good price for his produce during the peak marketing season while the consumer needlessly pays a higher price
during lean season.

• PROPOSED MODEL AND EXPERIMENTAL ANALYSIS

The supply chain of agriculture is worked as follows:

Farmers→ Small Traders→ Larger Trader→ Commission agent→ Wholesaler→ Retailer→ Consumer

There is a huge difference in the profit margin when this application is used and when not as shown in Fig 1. Through this
application we achieve our main objective, which is to
increase the profit margin of the farmers and make sure they get the right price for their efforts. In the absence of a direct link
with the consumers, the farmers are at the mercy of the middlemen who occupy the entire space between the
production and the ultimate sale of the produce. This makes farmers often find themselves at a disadvantage despite being the
producers.

The following graph clearly indicates difference in prices through Middlemen and application.

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www.ijcrt.org © 2024 IJCRT | Volume 12, Issue 1 January 2024 | ISSN: 2320-2882

Chart-1: price using middleman and price using app

Fig 1. farmers lose fair shares of market prices

The proposed android application will be useful to society. The ultimate aim is to connect farmer directly to consumer by
Eliminating middlemen from the process. Basically this model will work as following:
• Getting the image and details of products from farmers/consumers.
• Detect the class of clicked image to check whether the image is of Fruit or Vegetable Class.
• Detect freshness of product using proficiency of Deep Learning.
• Analyse the products added, considering the various criteria of examination required for it to meet the quality expectation
of consumer.
• Get the fair price of the verified product and uploading it in the application for selling

The details of the products as given by the farmer should be proper. Depending on the quality, prices are decided for particular
product. The products are estimated based on its quality, quantity and price following certain criteria. Due to this system, there
is no need to send products to agricultural experts for quality checking

• OBjECTIVES
• User-Friendly Interface: Create an intuitive and easy-to-navigate interface for users to browse through various products
seamlessly.
• Product CatLog: Develop a robust catalog system that allows for easy addition, modification, and removal of products.
Include high-quality images and detailed descriptions for each product.
• Search Functionality: Provide a powerful search feature enabling users to quickly find specific products or categories,
enhancing user experience.

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• User Accounts and Profiles: Enable users to create accounts, manage their profiles, track order history, and save their
favourite products for future reference.
• Continuous Improvement: Gather user feedback, conduct usability tests, and iterate on the website's design and functionality
to continuously enhance the user experience.
• Accessibility: Ensure that the Farmer Web Portal is accessible to farmers with varying levels of technological expertise
and resources. This may involve designing a user-friendly interface that is compatible with mobile devices and catering to
farmers in areas with limited internet connectivity
• Crop Management: Assist farmers in optimizing their crop yields by offering detailed information on crop varieties, planting
techniques, fertilization, and pest control.
• Knowledge Dissemination: The primary objective of the Farmer Web Portal is to disseminate valuable agricultural
knowledge, best practices, and information to farmers. This includes information on crop cultivation, pest and disease
management, irrigation techniques, and other farming-related topics.
• Market Access: Facilitate market access for farmers by providing real-time market prices and trends, helping them make
informed decisions about when, where, and what to sell, ultimately increasing their profitability

• IMPLEMENTATION AND DESIGN OF PORTAL

ADMIN: Admin is a first step in a process, and the farmer or consumer must be logged in before moving on to the next step.
The user is responsible for entering their own user id and password those particulars for the next login they are saved in
mySQL Database if the user already has an account they do not need to establish a new one; simply input their username and
password.

Fig 2. Registration using web portal

Fig 3.login Page

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www.ijcrt.org © 2024 IJCRT | Volume 12, Issue 1 January 2024 | ISSN: 2320-2882

DASHBOARD:
(For Farmer)
After logging in, the farmer can publish products by providing product data, bank
account information, projected price, variety, and status of product as open or closed. They are capable of performing these
tasks without the assistance of a third party.

Fig 4. welcome page

Fig 5. Seeds for farmer

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www.ijcrt.org © 2024 IJCRT | Volume 12, Issue 1 January 2024 | ISSN: 2320-2882

Fig 6.fertilizers for farmer (For Consumers)

Consumers can utilize this to buy seeds posted by farmers and can use a secure online bidding system to do so. If they're
seeking a certain sort
of seed, such as ladies finger, they can go through the categories. If there is a ladies finger item added, they can purchase the
seeds at the reserved price; otherwise, they will state that
there is no such item.

Fig 7.Seeds posted by farmer

• CONCLUSION
The paper represents an easily accessible and user-friendly portal for farmers and consumers to sell and buy agricultural
produce. This will also help farmers to sell their products directly to consumers and ensure fair price to the farming
community. Facility of checking quality before buying is also provided to consumers so that they get good quality products
.To maintain transparency in marketing of agriproducts, system only allows farmers to capture and upload real time images
of product on the portal having freshness greater than threshold. The “Ecommerce” is developed according the current need
in different Fields. This is Ecommerce Website which provides facility for purchasing Mobiles, Laptops, tabs and many more
items.

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www.ijcrt.org © 2024 IJCRT | Volume 12, Issue 1 January 2024 | ISSN: 2320-2882

So by using this system users which want to purchase some products will first Register an account on this portal then
Login through their Username and Password, and then Select items which they want to purchase and add them to cart and
finally checkout by giving payment details. So by using this portal users can easily purchase products from
their home

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[4] Rajashekar Hotti, Vishrutha Kiran “E- Andharakolu”, IjRASET, 2019.
[5] D Sangeetha, KL Suchala, RH Shravya, BS Soundhaaryha “ Survey on IOT based E-farming technology enabled farming”,
ICSCDS, 2022.
[6] Farheen Sultana, Bikiran Choudhury, Jitendranath Mungara “ A study on data encryption using AES and RSA”, IjIRCCE
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