Lesson 2 Types of Biases and Prejudices
Lesson 2 Types of Biases and Prejudices
Types of Biases and
Prejudices
OBJECTIVE:
▪ Define cognitive bias
Anchoring bias
Anchoring bias is the tendency to rely heavily on the first piece of information
learned about a subject. For example, Juan goes to a mall to buy a T-shirt. He
sees a nice T-shirt costing P4,200. At another boutique, he sees a similar T-
shirt priced at P2,200. He concludes the quality of the second T- shirt is poor.
However, if Juan sees only the second T-shirt, he may not consider its quality
poor. Thefirst price he sees unduly influences his opinion. Juan makes this
“anchor” price the reference point for future decisions.
Attentional bias
Attentional bias is the tendency to pay attention to some things while
ignoring others. For example, when studying for an exam in the library, you pay
attention only to your notes and books, ignoring the students around you. So,
you do not even notice the students leave or enter the library.
Availability heuristic
The availability heuristic bias is our tendency to decide based on information
that comes to mind quickly and easily in decision-making. For example, bias
causes us to buy things we don’t need when we are near a store. It’s also why
we tend to make rash decisions in stressful situations. This bias also works by
prioritizing infrequent events based on recency and vividness. For example,
many people are afraid of flying after a plane crash.
The availability heuristic bias makes us decide based on the emotional
cues, familiar facts, and vivid images we easily recall, causing us to err in our
judgement. For example, when we decide whether or not to buy a lotto ticket,
what comes to mind is the luxurious lifestyle that goes with winning the
jackpot- flashy cars, a new house, and branded clothes and bags. We ignore
the long odds of winning the lotto. So, we buy a lotto ticket even if our chance
of winning is 1 in 29 million.
Confirmation bias
Confirmation bias is the tendency to look for in- formation that confirms our
beliefs and ignore information that contradicts them. This bias is prevalent
when we are forming an opinion on something. We usually have an opinion
and look for information confirming that opinion. Then we ignore information
that contradicts it. For example, we believe a certain candidate is the most
qualified for a position. So, we look for information confirming this belief and
ignore any information that contradicts it.
Dunning-Kruger effect
The
dunning-Kruger effect is the inability to recognize our incompetence.
It refers to our tendency to believe we are more intelligent or capable than we
are or overestimate our abilities. For example, on social media, we feel fully
equipped to give opinions on a topic or issue, even though objective
measures show the contrary or people around us disagree. This bias
suggests that low-performing people unknowingly overestimate their
competence, while high-performers tend to underestimate their skills and
abilities
The halo effect also refers to the tendency to view someone’s positive or
negative traits as outweighing all others. You see this in the workplace, in
sports, and politics. For example, if a basketball player scores a basket, you
see the crowd go wild. They are cheering for him, celebrating his ability.
However, they might ignore that he turned the ball over earlier in the game.
Similar things happen in business when we promote a person to a leadership
role. We often forget that they are just as human as everyone else. And just
like everyone else, they have strengths and weaknesses.
Optimism bias
Optimism
bias is the tendency to overestimate our likelihood of achieving
favorable outcomes and success and underestimate our likelihood of
experiencing unfavorable outcomes, misfortunes, or hardships. This bias is
based on a mistaken belief that our chances of experiencing negative events
are lower In comparison, our chances of experiencing positive events are
higher than those of our peers. So, optimism bias makes us careless-we stop
taking precautions. For instance, during the Covid pandemic, many people
believed they wouldn’t get infected with the virus, so they stopped following
health protocols. Unfortunately, many of them ended up at the hospital.
Self-serving bias
A self-serving bias is the tendency of a person to take credit for positive
events or results but blame outside factors for negative events. For example,
Mary gets a good grade on a math test. She tells everyone she is good in math
and studied hard for the test. However, when she gets a bad grade on an
English test, she tells her classmates that the test is unfair.
Summary
These are the top cognitive biases. Our brains use mental shortcuts to make sense of our
complex world, but they can sometimes lead us astray. Therefore, we must recognize them and
keep a record of our decision-making process to guard against these biases. That way, we can
identify any biases and correct them in future decisions.
Exercise 1.
Circle the letter of the option that completes the statement or answers the question.
4. What bias influences us to use information that comes to mind quickly and easily in decision-
making?
a. actor-observer c. attentional
b. confirmation d. availability
5. What bias makes us attribute our actions to external factors while attributing other people’s
behaviors to internal causes?
a. actor-observer c. attentional
b. confirmation d. availability
6. What bias makes us interpret new evidence as corroboration of our existing beliefs or
hypotheses?
A. actor-observer c. attentional
b. confirmation d. availability
Exercise 1.
makes us pay attention to some things while ignoring other things simultaneously?
7. What bias
A. actor-observer c. attentional
b. confirmation d. availability
9. What bias makes us believe that most people support our views?
A. Dunning-Kruger effect c. false consensus effect
b. halo effect d. functional fixedness
13. What bias makes us take credit for positive events or results but blame outside factors for
negative events?
A. optimism c. self-serving
b. halo effect d. false consensus
14. A Facebook poster comments on inflation even if he is not knowledgeable in economics. So,
other posters bashed him for his baseless opinion. What bias does the Facebook poster possess?
A. optimism c. self-serving
b. halo effect d. false consensus
15. What bias makes us rely heavily on the first information learned about a subject?
A. optimism c. self-serving
b. halo effect d. false consensus
Exercise 2.
Circle the
letter of the option that identifies the type of cognitive bias manifested in each of the
following items.
2. Liza believes her chosen candidate is honest and intelligent. So, she ignores news
about her candidate's corruption cases and fake college degrees. However, she laps up
particles extolling her candidate's achievements.
a. optimism bias c. halo bias
b. confirmation bias d. anchoring bias
3. A doctor tells Jim that his cholesterol levels are high Jim blames factors outside his
control, such as genetic or environmental influences. But when Carlos finds out his
cholesterol levels are too high, Jim attributes it to Carlos' poor diet and lack of exercise.
a. actor-observer bias c. availability heuristic
b. attentional bias d. functional fixedness
Exercise 2.
4. Ben is often late for school in the morning. Vic attributes his lateness to his laziness.
When he is late for school, Vic attributes it to heavy traffic.
a. availability heuristic c. attentional bias
b. functional fixedness d. actor-observer bias
5. Recently, an airplane crashed, killing all 300 passengers. So, Pedro traveled by car,
not by plane, although the odds of dying in a car crash as a passenger are 1 in 654, while
the odds of dying in a plane crash are one in 9,821.
a. availability heuristic c. attentional bias
b. functional fixedness d. actor-observer
6. To attract customers, a restaurant put up a sign saying it's "bulalo" is only P400 per
serving. Celso saw this sign and concluded that the restaurant prices were reasonable,
considering the other restaurants sell "bulalo" at P600. Little did he realize that the
restaurant 's prices for the other food items in the menu were higher than those of the
other restaurants.
a. availability heuristic c. attentional bias
b. anchoring bias d. functional fixedness
Exercise 2.
7. You are in a classroom where a teacher is going through a lecture with slides. You start to
lose concentration, thinking about the party you will attend in the evening. You ignore the
lecture. When you refocus your attention on the lecture, you vaguely understand what your
teacher has discussed.
a. availability heuristic c. attentional bias
b. anchoring bias d. functional fixedness
8. You must drive a nail into a wall to hang a framed painting. Your hammer is not in the
toolbox, so you search your house to find it. You have a metal wrench but do not think of using
it to drive the nail into the wall. After an hour of fruitless search, you borrowed a hammer from
your neighbor.
a. availability heuristic c. attentional bias
b. anchoring bias d. functional fixedness
9. Because you like iced tea, you believe more people like iced tea than water.
a. false consensus effect b. optimism bias
c. halo effect d. self-serving bias
10. You think Miss Philippines is a good person because she is good-looking.
A. false consensus c. halo effect
b. optimism bias d. self-serving
Exercise 2.
11. You are trying to decide between two job offers.
One is a senior position in a small company, and the other is a junior position with a well-known
company. You think about each offer and decide that you prefer the well-known company. But the
reason you gave is that the smaller company is new and untested.
a. availability heuristic b. anchoring bias
c. attentional bias d. functional fixedness
12. Clarita believes that the political candidate she favors has more support in the population than
other candidates, even when that isn't the case.
a. availability heuristic b. optimism bias
c. halo effect d. false consensus effect
13. Ruben Lapid, a top action movie star, ran for senator in the last election. Voters voted for him
because they thought he would make a good senator. After all, he was a handsome actor.
a. availability heuristic b. optimism bias
c. halo effect d. false consensus effect
14. Lando thought he did not need to save money. because he had job security. He thought he
could always depend on his salary to meet his needs.
a. availability heuristic b. optimism bias
c. halo effect d. false consensus effect
Exercise 2.
15. After winning a championship, the winning team attributed their victory to hard work,
confidence, and playing well when needed. But they blamed the referees for making wrong
calls when they lost the championship.
a. self-serving bias b. optimism bias
c. halo effect d. false consensus effect
While cognitive biases can be unconscious, there are a number of things we can do to
reduce their likelihood.
5. Be curious
Have a strong desire to learn or know something. Seek answers to your questions
to gain knowledge. Curiosity can help you develop the ability to connect various pieces of
information. This attitude is the best way to avoid functional fixedness.
Racism
Sexism is discrimination based on sex or gender, especially against women and girls. It may
refer to any word, image, act, or gesture based on the idea that some persons, most often
women, are inferior because of their sex. Examples: 1. A company does not provide career
opportunities to women with children. 2. A manager calls a woman employee Babe, Girl, or
Darling.
Ageism
Ageism is prejudice on the grounds of a person’s age. Examples: 1. Berto loses his job at an
auto-repair shop because of his age. 2. Cora’s co-workers tease her that she often forgets things
because of her age. 3. Danny refuses to go to a restaurant because he says that is where old
people go.
Classism
Nationalism is the belief that your own country is better than all others. This belief makes you
loyal and devoted to your country. Example: When you favor your country’s goods and services
over those of other countries regardless of their quality, you practice economic, nationalism.
Religious prejudice
Religious prejudice discriminates against a person or group because of their religious beliefs.
Example: Refusing a person to enter a restaurant because he is Jewish
Xenophobia
Linguistic discrimination
Some people discriminate against individuals or groups based solely on their use of language
their accent, vocabulary, and syntax
Exercise 4.
Identify the type of prejudice each item describes Then, write your answer in the space provided
_________8. Discrimination against individuals or groups based solely on their use of language
_________9. The fear, hatred, mistrust of, or discomfort with people who are lesbian, gay, or
bisexual
Exercise 4.
_________ 10. A belief that race is a fundamental determinant of human traits and capacities and
that racial differences produce an inherent superiority of a particular race
Overcoming Prejudices
Prejudices can influence how we behave toward certain people, which can be dangerous.
Fortunately you can do something to overcome your prejudice Below are some of the steps you
can take
1. Recognize prejudices and acknowledge that they affect you. Start by examining the
stereotypes you may have about a specific group. What do you believe about that group? Why
do you believe those things? Acknowledge any stereotypes you may have and try to dig deeper
to understand where those prejudices came from. Once you are aware of your prejudices,
reflect on past experience that have helped shape them. Finally, understand how those
experiences influenced your opinion of others.
2. Educate yourself about prejudice. Study the different types of prejudices that affect various
groups. Additionally, learn about the roots of prejudices and how they can affect your life by
reading about them or hearing from those affected For example, did you know that the
amygdala, the part of our brain that creates fear and anxiety, is the source of many prejudices?
3. Speak out against prejudice. By taking a stand against prejudice and ignorance, you can help
others see their effects and learn how to over- come them. In addition, you educate others on
the issue, challenge stereotypes, and stand up for those unfairly treated due to prejudice.
4. Support persons targeted by prejudice. For example, you can educate others about their
experiences, stand up for them when prejudice is present, and create an inclusive environment
where everyone is treated fairly.
6. Ensure that your prejudices do not determine your behavior. Your prejudices should not lead
to discrimination against others Additionally, make sure that you do not spread your prejudices
7. Reset if someone around you huts or insults other people or groups. Oppose them! Ask them
to tone it down. Discuss the issue with them and tell people you disapprove of offensive
prejudices.
8. Fight prejudice when possible and practical. For example, you may report sexual harassment
to authorities.
9. Seek relationships across different groups of people to push back agamat stereotypes. You will
be less likely to harbor stereotypes against them.
10. Empathize with other peoples feelings. You can let go of your prejudices by being in other
people’s shoes.
11. Build a strong support network. Friends and relatives can help you cope with prejudice more
easily.
Exercise 5.
Briefly explain the action you will take in each of the following situations to overcome prejudice.
Classism
Homophobia
Language discrimination
Nationalism
Racism
Religious prejudice
Sexism
Xenophobia
2. What part of the lesson do you consider essential? Why?
______________________________________________________________________________
we avoid biases and prejudices? Explain.
3. Why must
______________________________________________________________________________
4. Which part of the lesson did you find difficult to understand? Why?
______________________________________________________________________________
5.Which part of the lesson did you find most interesting? Why?
______________________________________________________________________________
ASSESSMENT
Circle any or all the options that correctly answer the question or complete the statement.
There can be one or more correct options for each item, while each correct answer is worth one
point. One point will be deducted for each wrong option chosen.
4. Enrique has an actor-observer bias. So, when he was diagnosed with cancer
a. he admits that his disease is due to his unhealthy habits.
b. he says his disease is due to environmental factors.
C. he blames others for his disease.
D. he blames air pollution for his disease.
5. We believe that a certain candidate is the most qualified for a position. Suppose we have
confirmation bias,
a. we will read every news item and opinion column about him
b. we will pay attention to the criticisms against him
c. we will read only the information that praises his qualifications
d. we will ignore any news item that is unfavorable to our candidate.
6. A Boeing 747 plane recently crashed, killing 400 passengers. Which of the following will a
person with availability heuristic bias do?
A. avoid riding in a plane
b. take a train instead of a plane to go to the province
c. continue riding in a plane, believing it is the safest transportation mode
d. cancel their vacation
7. Eric wants to buy a second-hand 2017 Montero. He went to a second-hand car dealer and
saw one being sold for P950,000. In another car dealer, he saw a similar Montero car being
sold for P850,000, Which of the following is true if Eric has an anchoring bias?
a. Eric will base his decision on the P850,000 price for the 2017 Montero in another dealer.
b. Eric will compare the prices of the other car dealers to the P950,000 prize of the first dealer.
c. Eric will think the P850,000 price is a good deal compared to the price of the first dealer.
d. Eric will buy the P950,000 car from the first dealer.
8. Alice supports a candidate in the next election. What will Alice assume if she has a false
consensus bias?
a. Her candidate will win in the next election.
b. Most voters prefer her candidate.
c. Her candidate is the most qualified among the candidates.
d. Her candidate enjoys broad support among the voters
9. A big corporation recently hired Jenny, a prestigious school graduate. What will his
officemates do if they have halo effect bias?
a. They will see Jenny’s performance as better than it actually is.
b. They will give her higher evaluation marks than she deserves.
c. They will consider her arrogant and overconfident.
d. They will be envious of her pedigree and try to put her down.
10. Which of the following will a person with an optimism bias most likely do?
a. Skip their yearly physical examination believing they are too healthy to get sick.
b. Wear their seatbelt to prevent injuries when an accident happens.
c. Add money to their emergency fund to prepare for bad times.
d. Do not get vaccinated, believing they cannot get sick.
11. Which of the following will a person with self-serving bias most likely do?
a. When they win a game, they will attribute their win to hard work and practice. When they
lose, they blame the bad calls of the referees.
b. When an office hires them, they say it is because of their qualifications. When they get
rejected, they say the interviewer did not like them.
c. When they get a bad grade, they say they failed to review hard. When they get a good grade,
they say their teacher likes them.
d. When they win a contest, they say they got lucky. When they fail to win a contest, they say they
failed to prepare hard.