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Digital Marketing Presentation

The document outlines a webinar on careers in digital marketing, highlighting its importance, benefits, and future scope in India. It emphasizes the growing demand for digital marketing skills, with predictions of over 20 lakh jobs and a significant shift from traditional marketing methods. CQS Training offers various courses in digital marketing to prepare students for this booming industry.

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manpreet kaur
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25 views31 pages

Digital Marketing Presentation

The document outlines a webinar on careers in digital marketing, highlighting its importance, benefits, and future scope in India. It emphasizes the growing demand for digital marketing skills, with predictions of over 20 lakh jobs and a significant shift from traditional marketing methods. CQS Training offers various courses in digital marketing to prepare students for this booming industry.

Uploaded by

manpreet kaur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CAREERS IN

DIGITAL MARKETING
TAKE OFF YOUR DM JOURNEY & BOOST YOUR CAREER

The most in-demand skill in 2021 & beyond.


India's Most Favorite Career Field Among Youngsters.
www.cqstraining.com

PRESENTER
YAMINI KATARA
Google Certified Digital Marketer

For more details, contact: 9718381524, 9818256482 | [email protected]


AGENDA OF TODAY'S WEBINAR

CQS Introduction.
What is Digital Marketing and why it's important?
Benefits of Digital Marketing over Traditional Marketing?
Future Scope of Digital Marketing.
Overview of DM Channels.
Careers in Digital Marketing.
Digital Marketing Trends in 2021.
Digital Marketing Modules
Question/ Answer session.
WELCOME TO CQS TRAINING
CQS Training is a renowned institute in New Delhi. With our two decades and extensive and
profound experience in the training industry we have not just successfully placed thousands of
students in eminent corporations and prestigious universities, but have also emerged out as one
of the leading training facilities in the domain of English Communication, Digital Marketing,
Graphic Designing & Animation, Python, Personality Development, IELTS, TOEFL, and
Hardware and Networking and many more.

MISSION
To make students industry ready and professionally efficient by bridging the Skill
gap between Industry and the students.
WHAT IS DIGITAL MARKETING?

Digital Marketing refers to online


promotion of goods and services to
numerous consumers using Digital
Channels

Channels such as Social Media,


Search Engines, Web & Mobile
Applications, Emails, websites or
any other new Digital Channels.
WHY DIGITAL MARKETING?
Predicted to have more than 20 Lakh Jobs
Industry projected to grow at 32% CAGR
More than 24% of entire spends will be Digital Media by 2021
Average salaries of 3 lac for freshers
Earnings through Affiliate Marketing and Blogging
Booming Billion Dollar Industry
One of the top 10 High Income Skills
Numerous growth opportunities and more
BENEFITS OF DIGITAL MARKETING?
BENEFITS OF DIGITAL MARKETING?

Print (magazines, newspapers, etc.)


Traditional Marketing Broadcast (TV, radio, etc.)
Direct Mail (catalogues, postcards, etc.)
Telephone (telemarketing, sms marketing, etc.)
Outdoor (billboards, fliers,etc.)
BENEFITS OF DIGITAL MARKETING?

Website
Content Marketing
Digital Marketing Social Media Marketing
PPC & SEM Marketing
Email Marketing
Affiliate Marketing
Inbound Marketing
Marketing Automation
BENEFITS OF DIGITAL MARKETING?
FUTURE SCOPE OF DIGITAL MARKETING?
1. In Terms of Search Terms
2. In Terms of Google Search
3. In Terms of DM Scope

The importance of digital marketing has opened numerous doors for individuals with the
intention of pursuing careers in the field.

In fact, digital marketers were the most hired persons by companies in 2021 according to Smart
Insights.
By 2021, experts in this area will be the most influential and with good reason to have more than
20 Lakhs jobs.

The coming years will have more impact of digitization in every filed, even a small shopkeeper of
our local area wants their business must be online, as in present scenario people trust on internet
instead of mouth publicity.
Many companies are shifting their focus from traditional marketing to
digital marketing. In fact, digital advertising spends are set to reach Rs
25,000 crore in India by 2021, at a growth rate of more than 10.5%.

Especially considering the current coronavirus crisis, the job market


will increasingly focus on digital and technology skills as it will
enable them to work remotely. Thus, companies are looking for
people who are skilled to handle digital marketing jobs.
Future Scope of Digital Marketing Growth:

The changes are continuously happening


day by day, 50% population of India is
now reading the newspaper online
instead of off line.

In India, only digital marketing is the


industry that is booming more than a 30%
rate year over.

It is expected that only this industry can


produce more than 20 lakh jobs in India
by 2021.
TYPES OF DIGITAL MARKETING CHANNELS
TYPES OF DIGITAL MARKETING CHANNELS

Search Engine Optimization (SEO)


Search Engine
Search Engine Marketing (SEM)

Social Media Social Media Optimization (SMO)


Social Media Marketing (SMM)

Content
Content Writing, Planning & Promotion
Marketing
TYPES OF DIGITAL MARKETING CHANNELS

Need of Affiliate Marketing, Platforms,


Affiliate Monetization, Strategies, Models.
Marketing

Email Marketing Softwares, Setting Goals,


Email
Making Contact List, Automation, and
Marketing Analytics.

e Commerce Pre-Requisite for E-commerce,


Marketing Understanding of Products/ Services, Optimization.
Digital Marketing Trends in 2021

Micro Videos: Instagram Reels & YouTube Shorts.


Live Sessions/ Webinars.
YouTube Advertisement.
User-Generated Content (UGC).
Conversational Marketing: Live Chat Bots, FB Messengers,
Automated Messaging Tools in Whatsapp Business.

Zero Click Search: Snippet.

Voice Search: Alexa, Google Voice Assistant.


LinkedIn Advertisement will increase.

Vocal For Local: Optimize GMB Page.


Getting a Job in Digital Marketing Industry:

Digital marketing strategist Email Marketing specialist


Digital marketing executive eCommerce specialist
Web content manager Digital Media Strategist
SEO analyst Web analyst
Social media specialist Online Reputation Manager
Online Leads manager Google AdWords specialist
Different Types of Careers in
Digital Marketing:

Become a Professional Blogger: You can go for blogging as a full-time profession and earn a
reliable income.

Earning with Affiliate marketing & AdSense: By choosing a particular specialty of your
interest and putting in efforts to build traffic and viewers can help you in starting your
blog/website/application. Along with generating good traffic, you could also make a good
income with AdSense & Affiliate marketing techniques.

Starts Your Own Freelancing Services: Just by sitting at home, you can build your clients
globally and there are different websites which could allow you to offer your expert services
to clients through freelancing.
Different Types of Careers in
Digital Marketing:

Start Your own Start-up/firm: The course of digital marketing can even help you in starting
your own full-time digital marketing firm/start-up and with the help of digital marketing
services offered, you can build huge income too.

Becoming a YouTuber: People can also choose to become a full-time YouTuber in your own
interest. Focusing on the main thing is quality delivery and building your audience base. This
could help you further earning well with YouTube Monetization.
COURSES OF DIGITAL MARKETING IN CQS

Certification in Digital Marketing


Diploma in Digital Marketing
Post Graduate Programme in Digital Marketing
Modular Programmes in Digital Marketing
COURSE CONTENT IN DIGITAL MARKETING

Module 01: Overview of Digital Marketing


Module 02: Website Fundamentals & Tools
Module 03: Blogging
Module 04: Search Engine Optimization (SEO)
Module 05: Google My Business
Module 06: Digital Analytics
Module 07: Understanding C Panel
COURSE CONTENT IN DIGITAL MARKETING

Module 08: Social Media Marketing (SMM)


Module 09: Content Planning & Promotions
Module 10: Email Marketing
Module 11: Google Ads
Module 12: Google AdSense
Module 13: E-commerce Marketing
Module 14: Affiliate Marketing
COURSE CONTENT IN DIGITAL MARKETING

Module 15: Inbound Marketing


Module 16: Video Marketing
Module 17: Mobile Marketing
Module 18: Online Reputation Management
Module 19: Lead Generation
Module 20: Remarketing
Module 21: Practical Projects
COURSE CONTENT IN DIGITAL MARKETING

Module 22: Customer Relationship Management (CRM)


Module 23: Professional Skills Training
Module 23: Certifications

100% PRACTICAL | INDUSTRY RELEVANT


PROJECTS | DOUBT SESSIONS

To download brochure, visit


https://cqsacademy.com/
QUESTIONS ???
For any query, get in touch with our
Academic Counselors@

9718381524, 9818256482
CQS JanakPuri centre: B-1/624, Janakpuri, New Delhi.
CQS Peeragarhi centre: 487/35A, Near Sidh Baba Mandir,
Outer Ring Road, Peeragarhi.
www.cqstraining.com | [email protected]

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