ZQMS-ARC-REC-002
ASSIGNMENT COVER
REGION:
__Harare______________________________________________________________
PROGRAMME: ______Marketing Management.
_____________________________________________ INTAKE:_30___
FULL NAME OF STUDENT: _Kudakwashe
Fugamu_____________________________________ PIN: P1798725X______
MAILING ADDRESS:
[email protected]_____________________________________________________
_
CONTACT TELEPHONE/CELL: __0777378772_______________________ ID. NO.: _59-
132799F45_______________
COURSE NAME: _ SELLING AND SALES
MANAGEMENT_____________________________________ COURSE CODE: _
BMKT202______
ASSIGNMENT NO. e.g. 1 or 2: _______1____________________ DUE DATE:
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ASSIGNMENT TITLE: _ Internet marketing has the potential to change the face of selling and
sales management in many ways. Highlight the benefits of internet selling.
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MARKER’S COMMENTS: ______________________________________________________
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OVERALL MARK: _____________ MARKER’S NAME: ________________________
MARKER’S SIGNATURE:_______________________________ DATE: ___________
1. Internet selling has become more and more popular nowadays among businesses around the
world. With all the benefits that internet marketing can offer your business, developing a
professional internet marketing campaign can attract more customers to a product or brand to
grow a business more.
The benefits of internet selling are convenience and quick service, low cost for operations,
measure and track results, demographic targeting, global marketing, ability to multi task, twenty
four hours selling, automated selling, data collection for personalization, diversified marketing,
advertising campaigns, instant transaction service, better sales relationships, time-effective
marketing and continued marketing campaign.
The incredible convenience of selling online is one of the biggest advantages of internet
selling .The internet has extremely easy accessibility with consumers using the internet and
reaching markets anywhere in the world. Because of this, purchasing goods from across borders
now reduces the cost of transportation.
For importers, this is a huge advantage as it means they can order online right from the comforts
of their home. In addition, it becomes easy to track sales items online as they make their way into
delivery. A person can download digital products from the internet with just a click of a mouse.
Internet selling is great for business as it gives consumers a better and more comfortable
shopping experience. The convenience plays a very big role in making the buying decision.
Low operating costs is one of the main advantages of online selling for businesses. Internet
selling is cheaper to advertise than with traditional methods of advertisement such as adverts in
newspapers, television and on the radio. In online selling, it’s easy to get a free listing in a wide
range of business directories.
In addition, the internet allows to contact customers more in comparison to traditionally. Online
communication is more affordable than traditional communication methods such as sending mail
and printing brochures. For example, you can send the same information in an email rather than a
mail-out, saving you on printing, paper, and postage.
The ability to measure and track result can utilize varying tools for tracking the results of
advertising campaigns. There is the ability to quantify marketing efforts of a business. Measuring
and tracking results gives a business a better idea of how your marketing campaign is faring. It
gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without
the ability to measure and track your results, you cannot alter or modify your marketing
campaign so that it can better deliver the results you desire. Global Marketing gives the ability to
market products and services globally.
With internet marketing, you can easily reach beyond your geography to offer your products or
services to customers worldwide. Wherever target audiences are, it becomes easily reach them
twenty four- seven and from any country all over the world. If the audience consists of more than
the local market, utilizing global marketing offers a great advantage.
Ability to multitask offers the core benefits of handling millions of customers at the same time
online. As long as a website’s infrastructure is efficient, numerous transactions can easily take
place simultaneously.
However, even with a large number of transactions taking place, a website is capable of
providing satisfactory service to every customer who makes a purchase online, without the risk
of diminished satisfaction. This high adaptability of internet marketing is an important benefit
that businesses can take advantage of to provide their consumers with the best shopping
experience.
24 hours a day of internet selling reduces cost and runs around the clock. Compared to traditional
marketing, internet selling does not constrain a business with opening hours. Fully automated
system gives the chance to turn every aspect of your business’s operations. By automating the
marketing campaign, a business can choose to do something more valuable with time.
Transactions through the internet allow a business to collect data. Whenever a customer
purchases a product through a company’s website, the data is captured. A business can use this
data in varying ways. Most businesses analyze the data to find out what products and/or services
sell frequently.
The data collected can help segment customers, so your business can send them ads and other
promotional materials based on their buying habits and interests. There are various ways that you
can collect customer data including customer profiles or through their behaviour while on the
website.
The information collected through this method typically includes age, gender, location, how they
came to the site, what sites they visited after they left, viewed products and the pages visited on
the site.
Diversification plays an important role in marketing when targeting your audience and
advertising campaigns. Diversification means that a business can use a variety of tactics and
strategies in order to reach its prospects. With online marketing, diversification becomes a lot
easier. In addition to that, it is possible for a business to run varying marketing techniques
simultaneously to better implement its marketing campaign.
Advertising campaigns play an important role in marketing as compared to traditional marketing.
Anytime when a campaign needs to be modified, online marketing allows the modification to
happen without having to worry about downtime, service interruption or even halting the entire
system.
This means that it can easily change the appearance of online shopping mall the website by
changing a few lines in the cascading style sheets that link to the web page.
Instant transaction service is another benefit. Executing transactions is easy and nearly instant
online. It can done through a digital payment service so that there is no need for cash to go
between the marketer and the customer to buy and sell merchandise. This is all possible due to
payment processing solutions executed by third party payment processing companies such as
PayPal.
Better sales relationships will be created. In traditional marketing, merchants often give their
business cards or pamphlets to their customers after a sale. However, what happens is often on
such occasion when the customers lose the cards or misplace.
In the end, most customers do not remember the seller much less the card, so this marketing
method does not work to convince buyers to return. This is different from internet selling where
the marketers can easily collect email addresses of their prospects and buyers, which they can
use in reaching out and forming a relationship with the customer.
The marketer can use this email address to provide customers with valuable information such as
information about the purchased product, available coupons on their products and services,
special discounts and introducing new products. Aside from email addresses, they can also use
social media for consistent interaction with customers.
Time effective marketing is another benefit of internet marketing because it becomes easy to
start and quick to implement. A person can easily set up a marketing campaign at any time that is
convenient for the business. It’s also easy to set up email marketing for the business within only
a matter of hours. Within the next few minutes, you can set up an autoresponder and create a
marketing list for your business.
Continued marketing campaign’s later effects are one of the greatest advantages of internet
selling for business. For example, content marketing efforts, such as blogs and websites have the
capacity to remain functional and promote your products and services years after you started
your marketing campaign. Almost every online marketing technique has viral and long-term
effects that can continually improve your site’s traffic.
Internet selling offers a business variety of benefits. If a person is looking for better ways to
reach out to a audience, there are many services to choose from including email marketing,
social media marketing, search engine optimization and pay per click marketing.
REFERENCES
Aufray, J., 2009. Master International Business & Marketing, IDRAC Lyon (2009)
Chaffey, D. and Ellis-Chadwick, F., 2015. Digital Marketing Strategy, Implementation and
Practice, 6th edition. Financial Times/ Prentice Hall, Harlow.
Cave, J., 2016. Digital Marketing Vs. Traditional Marketing.
Khan, F., & Siddiqui, K., (No date). The importance of Digital Marketing.
Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing,
Kogan Page, Business & Economics
