Client Ads: META Ads SOP
Master Class to how to get client results:
https://fathom.video/share/zvxxye7U_xsRhs8qH21J33GyW6zCRo3Z
Leadsie META link to gain access:
https://app.leadsie.com/connect/to/d-g-outreach/2024-d-g-ad-management-request-link
Facebook Ads Launch Order & Time Frame
🚨🚨
** ANY AD RELATED TASKS NEEDED TO BE COMPLETED
🚨🚨
WETHER ITS RELATED TO EDITING, CLIENTS ETC IT IS TO BE
ENTERED INTO ASANA ***
AD Type Description Duration
Client Awareness ads 1 broll showcasing services, 1 7-11 days
speaking script about client
LAUNCH
WITHIN 7 days
🚨🚨
on onboarding
(run at same
time)
Device/Treatment 1 broll focusing on treatment, 1 7-11 days
Awareness speaking focusing on device/treatment
LAUNCH
WITHIN 7 DAY
of
🚨
onboarding 🚨
(run at same
time)
AD Type Description Duration
Client Offer ads 1 broll with text on screen, 4 variations 30 days
Focusing on booked of script following SOP
appts LAUNCH as
soon as
awareness
ads are done
IF CLIENT LAGS ON Utilize stock UGC content from LAUNCH ON
CONTENT SHARING client shoots/past clients, DO DAY 7 of
NOT SHOW ANY BRANDING onboarding
OR CLIENT FACES
For Scripting (we can use eleven
labs , female voice jessica, add
as voice over to UGC content)
Facebook Ads Pre Launch Info
• When launching a new client account it is important to pay attention to the details in order to
deliver the best results possible.
• Check with Business settings and check D&G Outreach access to their FB Page and Ad
Account
• Make sure to add yourself and other team members as an asset to that Page/Ad Account
• Pre launch Checklist
• Confirm client Niche: Medspa, Body Contour. Esthetician, Etc
• Confirm client Service: facials, injectables, body contour
• Confirm client offer: New Patient Price and Whats included on the first visit, name of offer
• Confirm assets are ready to launch: Ensure you have the custom ads ready ( broll, speaking)
• Confirm City Name
• Confirm Ad Spend amount
• Confirm Both awareness ads have completed
Finding Client Info:
1. Check Client Ads Progress :
{https://docs.google.com/spreadsheets/d/1IktaRuk4gpMhygCNJh_Tt4Weuxkrtw9DNToOJkuVCz
A/edit?usp=sharing }
2. Check client onboarding form
(https://docs.google.com/spreadsheets/d/17sqpxI4J5-YuQuy_k3xcbbJ-FddEWPQaqff-4bimbF4/
edit?usp=sharing )
1. Open New Partnership Onboarding Form (
New Partnership On Board Form | D&G Outreach (Responses) )
2. Click forms > New Partnership Onboarding Form > scroll down > find client submission
Naming Campaign, Ad Set, Ad
If running ads in the D&G Clients Support account:
• Campaign: Client Name - Niche -Camp Type (Client Name - niche/service)
• Ad Set Name: Ad Type - interests - radius targeting) Ad Type - Open - 10 mi
• Ad Name: Ad Type - Date - Unique Identifier (graphic, ucg, etc)
If running ads in the a Client's ad account:
• Campaign: D&G - Niche - Lead Form (Name of agency - niche/service)
• Ad Set Name: niche - interests - radius targeting) Ad Type - Open - 10 mi
• Ad Name: Ad Type - Date - Unique Identifier (graphic, ucg, etc)
How to Run Facebook Ads Campaign Creation
Creating a new campaign ( Lead form on facebook, landing page)
*** EVERY LANDING PAGE HAS A VSL, under 15$ CPL is great if the leads are qualified
check in with setter and client and refer to client result tracker sheet
VSL Process:
Step 1: Initial Preparation
1.1 Gather Client Information
● Client Name: Obtain the full name of the client or business.
● Clinic Owner Overview: Gather information about the clinic owner, including their
background, experience, and what sets them apart.
● Clinic Overview: Understand what the clinic offers, its mission, values, and how it
positions itself in the market. This can include the clinic’s location, services offered, and
patient care philosophy.
● Target Audience: Identify the target audience based on demographic and
psychographic details such as age, gender, location, interests, and specific needs or
desires related to the clinic’s offerings. Gather this info by doing general research or
refer to other client ads, ask client about demographic
1.2 Define Key Components
Before diving into the script creation, clarify the following:
● Pain Points: Understand the problems or challenges the target audience faces that the
clinic’s services can solve.
● Desired Outcomes: Identify the specific results or benefits the target audience hopes to
achieve through the clinic’s services.
● Offer Details: Gather detailed information about any specific offers, including pricing,
what’s included, and any bonuses or incentives.
● Scarcity/Urgency: Determine if there are any time-sensitive elements or limited
availability that should be emphasized.
● Call to Action (CTA): Decide what action the viewer should take after watching the VSL
(e.g., click a link, book a consultation, make a purchase).
Step 2: Context Introduction in ChatGPT
2.1 Log into ChatGPT
Ensure you are logged into ChatGPT and ready to interact.
2.2 Provide Context
Begin by setting the context for ChatGPT. This ensures the model understands what you are
working on and provides the most relevant and accurate script.
Example: “Hi, I’m working on creating a VSL script for a clinic client and need your help.”
Step 3: Use the VSL Script Creation Prompt
3.1 Copy and Paste the Prompt
● Use the following pre-prepared prompt. Replace the placeholders with the specific
details you gathered in Step 1.
VSL Script Creation Prompt
Client Name: [Insert Client Name]
Clinic Owner Overview:
[Provide a brief introduction to the clinic owner, including their background, experience,
and what makes them unique.]
Clinic Overview:
[Describe the clinic’s mission, values, services offered, and patient care philosophy.]
Target Audience:
[Describe the target audience, including age range, gender, location, and any relevant
demographic or psychographic details.]
Pain Points:
[List the specific pain points or problems the target audience is experiencing that the
clinic’s services will solve.]
Desired Outcomes:
[Describe the ideal outcomes the target audience is seeking that the clinic’s services will
help them achieve.]
Offer Details:
[Provide a detailed description of any special offers, including what’s included, pricing,
and any bonuses or incentives.]
Scarcity/Urgency:
[Describe any scarcity or urgency elements that should be highlighted in the VSL.]
Call to Action (CTA):
[Define the action you want viewers to take after watching the VSL.]
3.2 Submit the Prompt
After filling out the necessary information, paste the completed prompt into ChatGPT and submit
it.
Step 4: Reviewing the Script
4.1 Analyze the Generated Script
● Introduction: Ensure the script includes a strong introduction to the clinic owner and the
clinic itself, establishing credibility and trust.
● Tone and Style: Ensure the script aligns with the client’s brand voice and the target
audience’s preferences.
● Content Accuracy: Verify that all the details (clinic overview, offer specifics, pain points,
desired outcomes) are accurately represented.
● Flow and Engagement: Check that the script is engaging and flows naturally, leading
the viewer towards the desired action.
4.2 Provide Feedback (if necessary)
● If the script needs adjustments, provide specific feedback to ChatGPT.
● Example feedback:
○ “Can you make the introduction more personal?”
○ “Please emphasize the owner’s experience more.”
Step 5: Finalization
5.1 Review the Final Version
● After any adjustments, review the final script to ensure it meets all criteria.
● Make sure the script is ready for production without needing further edits.
5.2 Save and Share
● Save the final version of the script in the designated folder for the client.
● IF OUT OF STATE Share the script with client and assign due date aligned with launch
date of offer ads so there is ZERO DELAY
● IF IN CA (confirm with gabriel if we are shooting) Share the script to client chat tag
mason and client and make sure it is scheduled to be shot on first shoot day along with
both awareness ad + offer ad
Campaign Level
1. Select your ad account and press Create under Campaigns
2. Buying Type: Auction Campaign Objective: Leads
3. Manual Leads Campaign/Manual Setup
Ad Set Level
1. Conversion Location: Instant Forms
2. Performance Goal: Maximize Number of Leads
3. Connect to the Facebook & Instagram pages
4. Budget: Varies, min $50. Usually.2 ads of $25 (4x cost per lead)
Audience
Location: Paste the clinic's address & choose radius. Typically 10-15 miles, depending on
location
Age: For Medspa, Body Contour. Esthetician clinics 18-55+. ADJUST AGE BASED ON
TREATMENT/OFFER FOCUS, do general research on audience for treatment
Targeting: Open Targeting
FB INTERESTS
Language: English (All)
Placements
Manual Placements
• For videos use feeds, stories, and reels placements only
• Disable Audience Network
• Disable Search Results, FB Marketplace, FB Business Explore, In-Stream videos (keep reels),
FB Explore home, Instagram Explore
Ad Level
Select the correct Facebook & Instagram account
Ad Set Up
Single Video
Check Multi Advertiser Ads
Ad Creative
Upload your creative (broll, speaking)
Medspa, Body Contour. Esthetician Ad Text
Primary Text:
Hey (Area} and surrounding areas
Do you have (pain point 1, pain point 2), or other (common issues)?
I'm (client Name, and I'm/were doing something crazy to promote our (name of
treatment/service). For a limited time I'm giving away (Name of offer) which includes (What's
included in new patient special)} all for {(Offer Price))!
Click below to secure your new patient voucher.
Headline:
• Click here to secure your {Offer Price)) new patient special
Lead Forms
1. Form Name - D&G - Medspa, Body Contour. Esthetician - Date (Agency - Niche/Service -
Date) if in a clients add account. If we are adding to the D&G ad account then its (clinic name -
niche - etc
2. Form Type - More Volume
3. Use image from ad
4. Remove the Greeting page
Questions
1. Description - Fill out the info below to secure your new patient special
2. Full Name, Phone Number, Email
Privacy Policy
https://www.facebook.com/privacy/policy
Message for leads
Headline - Quick, One More Step!
Description - Click below to secure your appointment time
Call-to-action button - Call Business
Call-to-action text - Secure Appt Time
How to Sync Facebook Lead Form Ads With D&G Outreach
(GoHighLevel)
• Open D&G Outreach or go high level and open the clients sub account.
• Go to settings > Integrations > Facebook
• This is the part where you will want to choose the ad account and facebook page associated
with the clinic youre running
• If there is no facebook page associated with that clinic you will need to choose the D&G
Support page or another generic page we use that you ran the ads on.
• Once the facebook is synced you MUST map the facebook form fields. If you do not then none
of the leads will come into the crm.
• At the top of the integration page click facebook form fields mapping and sync the appropriate
fields so that the data goes into the crm.
How to Test A Facebook Lead
1. Go to this website: https://developers.facebook.com/tools/lead-ads-testing
2. Enter the paget and name of the lead form
3. Confirm by checking D&G Portal (GoHighLevel) that the lead is active and has gone through
all the automations.
4. If the lead goes through into the crm but does not trigger any automations then alert the other
ad manager of this error by creating a task for them in asana with a screenshot and an
explanation. Once the task is created send that task to them on slack/whatsapp to let them
know it has been created and to connect with you to solve.
Post Facebook Ads Launch Form
• After you launch the facebook ads please fill out the launch form.
• This will include a loom video outlining the campaign setup showing the full campaign setup,
the setup of every ad set, and the setup of any ads. If you did anything outside of normal setup
this is where you clarify why as to not create any confusion.
• Link to launch form:
https://link.dandgoutreach.com/widget/form/UWS9kiEKV0hU7TKjEXn2
Syncing Ads Data to Google Sheets
We use syncwith is an extension for google sheets that allows ad data to populate on one sheet.
How to sync facebook ads data
• Click the cell you want to add data to
• Click Extensions > Sync with > Launch SIdebar
• Note
• Be sure to remove header section as it will populate multiple cells and screw up a big
spreadsheet
Metrics to track
• Cost Per Lead 7 Days
• Total Leads
• Total Leads 7 Days*
• Cost Per Lead 30 Days
• Cost Per Lead All Time
• Total Spend
• Spend Yesterday
• Spend Last 7 Days
Updating the Client Ad progress sheet
• Open the Client Ad progress in Google:
https://docs.google.com/spreadsheets/d/1IktaRuk4gpMhygCNJh_Tt4Weuxkrtw9DNToOJkuVCz
A/edit?usp=sharing
• Find the client name
• Update the status as launched
Post Launch Checklist
• Did you confirm all ads are live
• Did you run a test lead
• Did you submit the post launch form
• Did you mark the client as launch
3 Day check in
How to Upload Lead Data to D&G
• Click into the campaign of the account you want to pull leads from
• Go to the ad level and click the download leads button
• Open the lead file and paste the name number email (or any other lead form questions) into a
new google sheet
• (if there is multiple different ads with leads you will have to download them all as / separate
files and then paste all of them into a google sheet)
• Download the google sheet as a cs file
• Next, open D&G
• Click on contacts
• Then there will be an upload option
• Upload the contacts all at once (note this might trigger automations so you probably dont want
to do this outside of normal us hours so that leads down get notified at 3am)
OPTIMIZATION/Tweaks
LOOM: how to optimize under performing camp:
https://www.loom.com/share/4625f66289e346de904c3dd0ebff6f2c?sid=50fadfb7-386e-4561-8af
0-16b401080d68
AFTER 3 DAYS OF LAUNCHING
ADSET LEVEL OPTIMIZATION:
• under $15 (keep)
• above $15 (optimize)
• above $20 (turn off) and change creatives
IF CPC IS TOO HIGH ACROSS ALL AD SETS:
• Create new ad set with a higher audience size:
Criteria
• Anything below 100K audience size - too low
• 100K - 250K - still a little low
• 250K or above - right audience size
FOR AD BUDGET ABOVE $50/DAY
• An ad set budget should only be $25/day
• Every budget increment should be atleast $25 and must be $25 per ad set only
IMPORTANT: Utilizing “Client Result Tracker Sheet” to
Optimize Ads
Overview
Appointment data is critical for understanding the effectiveness of the client’s ad campaigns. By
analyzing this data, your ad team can identify patterns, strengths, and areas for improvement,
allowing them to optimize future ad strategies for better performance. The data tracked includes
Schedules, Shows, No Shows, Cancels, Reschedules, Prepay's, Closes, Close Rate, and
Revenue.communicate with the client and setter, each client should have their own sheet, refer
to sheet for results
Analyzing Key Metrics
1. Schedules:
● What to Analyze: The number of appointments scheduled as a result of the ads.
● Optimization Strategy: If scheduling numbers are low, consider testing different hooks,
offers, or targeting options in the ads to increase engagement.
2. Shows:
● What to Analyze: The number of clients who show up for their scheduled appointments.
● Optimization Strategy: If the show rate is low, investigate potential barriers such as
location or timing that could be addressed in the ad copy. Consider emphasizing
reminders or pre-appointment engagement in the ads.
3. No Shows:
● What to Analyze: The number of clients who schedule but do not show up.
● Optimization Strategy: If no-show rates are high, consider incorporating strategies in
the ads to encourage commitment, such as offering incentives for showing up or
implementing a small deposit requirement.
4. Cancels:
● What to Analyze: The number of appointments canceled before the scheduled time.
● Optimization Strategy: If cancellation rates are high, assess whether the messaging in
the ads accurately reflects the commitment or experience. You may also want to test ad
variations that address common concerns leading to cancellations.
5. Reschedules:
● What to Analyze: The number of clients who reschedule their appointments.
● Optimization Strategy: If rescheduling is frequent, it may indicate that the times offered
are inconvenient. Consider testing ads that offer flexible scheduling options or
emphasize convenience.
6. Prepay's:
● What to Analyze: The number of clients who prepay for their appointments.
● Optimization Strategy: If prepayment rates are low, you might want to highlight the
benefits of prepaying in the ads, such as securing a spot or receiving a discount.
7. Closes:
● What to Analyze: The number of clients who close on a sale or sign up for additional
services after their appointment.
● Optimization Strategy: High close rates indicate effective targeting and messaging.
Use this data to refine targeting and replicate successful messaging in future campaigns.
If close rates are low, consider adjusting the ad messaging to better set up expectations
and interest for additional services.
8. Close Rate:
● What to Analyze: The percentage of scheduled clients who convert into paying
customers.
● Optimization Strategy: A high close rate suggests that the leads generated are of high
quality. Focus on scaling these successful ad campaigns. A low close rate may require
revisiting the ad copy, targeting, or offer to better align with what leads are looking for.
9. Revenue:
● What to Analyze: The total revenue generated from clients who booked through the
ads.
● Optimization Strategy: If revenue is lower than expected, assess whether the ad spend
is aligned with the return. Consider upsell opportunities or adjusting the pricing and value
proposition highlighted in the ads.
7.3 Implementation Steps
1. Regular Review Schedule:
● Day of Launch: Begin monitoring data as soon as the client’s offer ads go live. Ensure
that all data points (Schedules, Shows, No Shows, Cancels, Reschedules, Prepay's,
Closes, Close Rate, Revenue) are being tracked correctly. Using D&G Client Result
Sheet ( this is used by setter and client)
https://docs.google.com/spreadsheets/d/1XMlY-A4O4oRN7NNlbnyuV9WT1yTCeFfjbLgn
6gH6MmE/edit?usp=sharing Each client should have their own, ad manager + setter +
client + gabriel should have access, ONLY THE SETTER & CLIENT manage this
LOOM on how to use D&G Client Result Tracker:
https://www.loom.com/share/1f27b172048444e9b975fc0a12feb369?sid=2e66d2d1-e9ba
-4285-b136-ef53405efee4
● Daily Checks (First Week): Perform daily checks on the data to identify any immediate
trends or issues. This allows for quick adjustments if necessary.
● Weekly Checks (Week 2-4): Shift to weekly checks after the first week. Analyze the
data each week to understand broader trends and make informed adjustments.
● Bi-Weekly Checks (After 4 Weeks): Continue monitoring the data bi-weekly, ensuring
that the campaign remains optimized and effective over time.
2. Report Creation and Submission:
● Weekly Report:
○ Content: Summarize the initial performance, including all tracked metrics.
Highlight any early trends, adjustments made, and initial recommendations.
○ Submission: Send the report to Gabriel Correa (Send in asana privately and
Tag) at the end of the second week.
● 2-Week Report:
○ Content: Summarize the initial performance, including all tracked metrics.
Highlight any early trends, adjustments made, and initial recommendations.
○ Submission: Send the report to Gabriel Correa (Send in asana privately and
Tag) at the end of the second week.
● 4-Week Report:
○ Content: Provide a comprehensive analysis of the first month. Include detailed
metrics, insights into the ad performance, and any optimization strategies that
were implemented. Include recommendations for the next phase of the
campaign.
○ Submission: Send the report to Gabriel Correa at the end of the fourth week.
● 60-Day Report:
○ Content: Offer a full review of the campaign’s performance over two months.
Analyze long-term trends, the effectiveness of changes made, and the overall
ROI. Include recommendations for ongoing strategies or adjustments for future
campaigns.
○ Submission: Send the report to Gabriel Correa at the end of the 60-day period.
NAVIGATE WITH SYNCWITH
• After launching a new client's ad, it's important to update the Ads Master She
• Input client's details and start syncing data from Facebook Ads
• In extensions, go to SynchWith then hit 'Launch side bar'
• Click new report then Facebook Ads
• Name the report by [Client's Business Name] - [Datal e.g. Jackson Healing Arts
• Select with correct Ad Account
• Date Range [7 days!
• Fields Pick, cost per lead if data to be collected is for cost per lead then hit app
• Add filter, by Campaign ID: then pick correct campaign
• No sorting, no limits
• Update mode: Replace contents of sheet, then hit next
• Scheduling: Every 5 minutes
• Status row: Hide status row
• Insert location: Currently selected cell
• then hit: insert
The step by step process for creating a business manager
Creating a Business Manager
Introduction:
This document outlines the step-by-step process for creating a Business Manager account on
Facebook. Business Manager is a tool designed to help businesses manage their Facebook
pages, advertising accounts, and other assets in a centralized and secure manner.
Before initiating the process, ensure that you have a personal Facebook profile to confirm your
identity.
Prerequisites:
• A personal Facebook profile is required for identity verification.
• Use your Facebook username and password for a more secure login.
• You are allowed to create up to 2 Business Accounts in Business Manager. For additional
accounts, collaborate with someone else within your organization.
Step-by-Step Process:
1. Access Business Manager:
• Navigate to business.facebook.com/overview
2. Click "Create Account":
• On the Business Manager overview page, locate and click on the "Create account" button.
3. Enter Business Information:
• Provide the following details:
• Business Name: Enter the name of your business.
• Your Name: Input your name.
• Work Email Address: Use a valid and accessible work email address.
• Click "Next" to proceed.
4. Submit Business Details:
• Complete the submission of your business details by entering the necessary information.-
• Ensure accuracy in the provided details.
• Click "Submit" to finalize the process.
Steps to Add an Ad Account:
1. Access Business Settings:
• Open Business Manager and navigate to Business Settings.
2. Select Ad Accounts:
• In the left side menu, click on "Accounts" and then select "Ad accounts."
3. Click the "Add" Dropdown Menu:
• Locate the blue "Add" dropdown menu in the Ad accounts section.
4. Choose an Option:
• From the dropdown menu, choose one of the following options:
• "Create a new ad account."
5. Enter Ad Account Details:
• Fill in the necessary details for your new ad account. This may include the ad account name,
currency, and time zone.
6. Follow Prompts for People and Access Levels:
• Follow the prompts to select individuals who will have access to the ad account.
• Specify access levels for each individual based on their role and responsibilities.
Adding a Payment Method to Your Existing Ad Account on Meta Ads
Manager
Introduction:
This document provides a step-by-step guide for adding a payment method to an existing ad
account on Meta Ads Manager. Ensuring that you have the necessary administrative privileges
and that the selected payment method is an accepted option for Meta ads is crucial for a
smooth process.
Before You Begin:
• Ensure that you are an admin of the ad account to avoid encountering errors during the
process.
• Verify that the selected payment method is an accEpted option for Meta ads.
Steps to Add a Payment Method:
1. Access Payment Settings:
• Navigate to Ads Manager and click on "Payment settings" in the Billing section.
2. Click "Add Payment Method":
• In the Payment methods section, click on "Add payment method."
3. Verify Location and Currency:
• Check and ensure that the location and currency information is accurate. If updates are
4. Select Payment Method:
• Choose the payment method you want to add from the available options and click
"Next."
5. Edit Billing Information:
• Check or update the Edit billing information form as necessary and click "Next."
6. Confirm Updates:
• In the Confirm updates form, select the option that best fits your needs: pause ads or keep ads
running. Click "Confirm."
7. Finalize the Process:
• Click "Done" to complete the addition of the new payment method to your existing ad account.
Additional Information:
• If multiple payment methods are saved to your ad account, you can set a default payment
method. Prepaid funds, if available, will be used first, followed by the default payment method
when making payments for ads.
How to make awareness ad scripts:
**🚨🚨 ANY AD RELATED TASKS NEEDED TO BE COMPLETED
🚨🚨
WETHER ITS RELATED TO EDITING, CLIENTS ETC IT IS TO BE
ENTERED INTO ASANA ***
***after script is made client has 3-4 days to provide back
content, if client cant be on camera use BROLL Only
***if mason is shooting, make sure Awareness ad is made as
soon as possible to be shot on the first shoot for the client
along with Offer ads
Loom: How to complete this task
https://www.loom.com/share/5d77f18f4b854a6b8409609211536c27?sid=103ac1bc-dcf7-40
3b-b475-b2ed0fceccab
Template:
If you are a **(specific person in specific area)** who wants to **(achieve desired outcome)**
But you’re struggling to… **(Pain Point 1)** causing you to **(Implication)** or you’re **(Pain
Point 2)** causing you to **(Implication)** or you’re **(Pain Point 3)** causing you to
**(Implication)** Go ahead and give me a follow here on Instagram where I show **(niche)** just
like you how you can **(achieve desired outcome related to pain point 1)** without **(false
belief)** **(achieve desired outcome related to pain point 2)** without **(false belief)** and
**(achieve desired outcome related to pain point 3)** without **(false belief)** So if that sounds
like you, just give me a follow. **Post Copy:** Follow @yourhandle for more
EXAMPLE:
[Introduction: Scene opens with Layy standing in her esthetics studio, surrounded by skincare
products and a serene, inviting atmosphere.]
Layy: If you are someone in the Atlanta, Georgia area who wants to achieve clear, glowing skin
that boosts your confidence…
But you’re struggling to…
Layy: Manage persistent adult acne, causing you to feel self-conscious and avoid social events.
or you’re
Layy: Dealing with stubborn hyperpigmentation, making you frustrated with uneven skin tone.
or you’re
Layy: Battling fine lines and wrinkles, causing you to worry about aging prematurely.
Layy: Go ahead and give me a follow here on Instagram where I show adults just like you how
you can
Layy: Achieve clear, acne-free skin without relying on harsh, ineffective products.
Layy: Even out your skin tone and reduce dark spots without the fear of expensive,
time-consuming treatments.
Layy: And smooth out those fine lines and wrinkles without feeling like you need invasive
procedures.
Layy: So if that sounds like you, just give me a follow. Let’s transform your skin together!
[Outro: Layy smiles confidently, holding one of her skincare products, with the Instagram handle
and follow button appearing on the screen.]
Post Copy:
Follow @SlaybyLayy for more
How to make DEVICE/TREATMENT awareness ad scripts:
**🚨🚨 ANY AD RELATED TASKS NEEDED TO BE COMPLETED
🚨🚨
WETHER ITS RELATED TO EDITING, CLIENTS ETC IT IS TO BE
ENTERED INTO ASANA ***
***after script is made client has 3-4 days to provide back
content, if client cant be on camera use BROLL Only
***if mason is shooting, make sure Awareness ad is made as
soon as possible to be shot on the first shoot for the client
along with Offer ads
Step 1: Define the Treatment or Device
● Clearly identify the treatment or device that the awareness ad will focus on. Example:
"Muscle Sculpt, Nova Lift, RF, Cavitation, etc"
Step 2: Identify the Target Audience
● Determine who the treatment or device is for. Include specific details like age range,
gender, and location. Example: "Women in Burbank."
Step 3: Outline the Common Pain Points and Concerns
● Identify the main problems, concerns, or pain points that the target audience faces,
which the treatment or device can solve. Example: "Struggling with stubborn fat that
won’t go away, feeling frustrated with gym results, lacking time to work out."
Step 4: Describe the Implications
● Highlight the negative consequences or implications the audience might experience due
to these pain points. Example: "Feeling self-conscious, losing confidence, missing out on
social events due to body image concerns."
Step 5: Address False Beliefs
● Identify any false beliefs or misconceptions that might hold the audience back from trying
the treatment or device. Example: "Believing that only invasive surgery can help, thinking
that results require extreme diets and workouts."
Step 6: Highlight the Desired Outcomes
● Describe the positive outcomes the audience wants to achieve by using the treatment or
device. Example: "A toned and sculpted body, boosted confidence, feeling proud of how
they look."
Step 7: Simplify the Language
● Write in a way that’s easy to understand. Aim for a 3rd-grade reading level, avoiding
jargon. Use emotional language to make the message resonate. Example: "Tired of
working hard and not seeing results? Muscle Sculpt helps you get rid of stubborn fat and
tone your muscles."
Step 8: Use ChatGPT to Craft the Script
● Input the gathered information into ChatGPT. Clearly state what you want the script to
include:
○ Focus on how the treatment/device benefits the audience.
○ Address their pain points, implications, false beliefs, and desired outcomes.
○ Use simple, emotional language.
○ Include a clear call-to-action (CTA).
Example prompt to input into ChatGPT:
● "Create an awareness ad script for Muscle Sculpt targeting women in Burbank. Focus on
how this treatment helps with their struggles with stubborn fat, frustration with gym
results, and desire for a toned body. Mention the implications of not addressing these
issues, and correct any false beliefs about needing invasive surgery. Use simple
language at a 3rd-grade reading level, and make sure it connects emotionally. Include a
CTA to follow on Instagram."
Step 9: Review and Edit the Script
● Once ChatGPT generates the script, review it to ensure it:
○ Clearly explains how the treatment/device helps the audience.
○ Addresses pain points, implications, false beliefs, and desired outcomes.
○ Is clear and easy to understand.
○ Has a strong emotional connection.
○ Includes a straightforward CTA.
Step 10: Implement the Script
● Use the finalized script in your ad campaign. Ensure the visuals and messaging align
with the tone and simplicity of the script, and that they clearly highlight how the
treatment/device benefits the audience.
Step 11: Test and Optimize
● Monitor the performance of the ad. Based on engagement and results, refine and repeat
the process to optimize future scripts.
How to make OFFER ads:
**🚨🚨 ANY AD RELATED TASKS NEEDED TO BE COMPLETED
🚨🚨
WETHER ITS RELATED TO EDITING, CLIENTS ETC IT IS TO BE
ENTERED INTO ASANA ***
***after script is made client has 3-4 days to provide back
content, or use agency model and set 2 day deadline
***if mason is shooting, make sure offer ad is made as soon
as possible to be shot on the first shoot for the client along
with awareness ads
*** always test 3 variations of style hooks/scripts (adult humor,
Focusing deeper on painpoints & implications & desired
outcomes, and Testing based on What's trending, so we
should have 4 total , always include 1 version following the
prompt.
Loom 1:
https://www.loom.com/share/42aab21b72e7474b8b235e2c26d82265?sid=147b9516-96af-4
222-a413-e6bc10195c31
Loom 2:
https://www.loom.com/share/e035f93a7a1647709a70bea656bacf96?sid=c5fc6cf7-7afe-409
2-a1d8-ff368ebc4064
Loom 3:
https://www.loom.com/share/0e68be78c8864b1bbb9331f023434e66?sid=6a712cef-be19-4
bcf-aa77-86de5c13fb61
Template:
**(specific Audience type ie: men or women in specific area)** struggling to/with **(Common
Pain Point)** stop scrolling we are offering… **(insert offer)** to the next **(insert
scarcity/deposit info)** who want to achieve **(desired outcome 1)** without having to
**(Implication 1)** or **(Implication 2)** If you are ready to take action **(insert CTA)** But
remember**(insert scarcity/mention 25$ deposit info)**so dont ghost us, once this (
offer/package name) is gone.. ITS GONE
EXAMPLE :
HOOK:
Burbank women struggling to get rid of stubborn fat stop scrolling!
Content:
We are offering our exclusive Muscle Sculpt session for just $50 to
the next 15 clients who book with a $25 deposit and want to achieve a
snatched and toned body without having to spend endless hours at
the gym or undergo invasive surgery.
Plus, you'll get $125 in Body Bucks to use on any body treatment
package. If you are ready to take action,
click 'Get Offer' now to secure your spot. But remember, only the first
15 clients with a 25$ deposit will secure this deal, so don’t ghost us.
Be on the lookout for our
