UNIVERSITI TEKNOLOGI MARA

KAMPUS BANDARAYA MELAKA

BACHELOR OF SCIENCE (HONS.) TOURISM MANAGEMENT

ISLAMIC TOURISM (HTT670) PAIRING ASSIGNMENT

COMPANY/BUSINESS:
HANNAN MEDISPA MELAKA

PREPARED BY:
NUR ALEEYA NATASHA BINTI SHAHRIMAN (2022844684)
NURUL SYAKIRAH BINTI AZMI (2022494862)

CLASS:
HM 241 6D

LECTURER:
SIR MOHD HASRUL YUSHAIRI BIN JOHARI

SUBMISSION DATE:
9 JUNE 2024
Executive summary

Hannan Medispa Melaka has become one of Malaysia's leading providers of wellness and
beauty treatments by addressing client concerns and maintaining high standards of service and
Islamic principles. One of the main obstacles is implementing client preferences for treatment
by Muslim employees, which are based on religious and cultural beliefs. In order to solve this,
Hannan Medispa has put in place an advanced scheduling system that enables consumers to
request Muslim personnel when making appointments, as well as a strategic recruiting policy
that places a high priority on the employment of experienced Muslim experts. This strategy
enhances client pleasure while bolstering the spa's standing for incorporating Islamic values
into its offerings.

High-end amenities and a robust brand presence in Malaysia, bolstered by a vast network of
more than 100 locations catering to over 3 million patrons, are among the spa's strong points.
On the other hand, considerable barriers including market saturation and expensive prices exist.
Using the newest technology and prime sites provide opportunities, while fierce rivalry and
unfavourable rumours pose hazards.

Utilizing digital networks such as Facebook, Instagram, TikTok, and others, Hannan Medispa
uses a complete marketing approach to interact with potential customers. The spa shares
professional images and movies that highlight its offerings, client testimonials, and behind-the-
scenes glimpses. Working together with regional beauty bloggers and influencers broadens
their audience and increases their reputation. Recurring business and word-of-mouth
recommendations are encouraged via special promotions, loyalty plans, and referral bonuses.

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Table of Contents

1.0 Introduction ........................................................................................................................ 4

2.0 Background of the company ............................................................................................. 5
3.0 Operation strategy of the company .................................................................................. 9
3.1 Issues and techniques of the business .............................................................................. 9
3.2 SWOT analysis ............................................................................................................... 11
4.0 The marketing approach used by the company. ........................................................... 14
4.1 Digital marketing platforms ........................................................................................... 14
4.2 Target market ................................................................................................................. 17
5.0 The company’s quality management ............................................................................. 19
5.1 Halal compliance ............................................................................................................ 19
5.2 Privacy and modesty ...................................................................................................... 20
5.3 Customer-centric approach ............................................................................................ 21
6.0 The relevancy, importance, and significance of the company ..................................... 23
6.1 Alignment with religious beliefs .................................................................................... 23
6.2 Promoting personal hygiene and cleanliness ................................................................. 23
6.3 Innovation in wellness.................................................................................................... 24
7.0 Islamic approach used by Hannan Medispa ................................................................. 26
7.1 Prayer room .................................................................................................................... 26
7.2 Ensure gap appointment between male and female customer........................................ 27
7.3 Educate clients about Islamic guidelines. ...................................................................... 28
7.4 Product used is halal and Muslim-friendly .................................................................... 30
8.0 Suggestions to enhance the overall company ideas, practice, and approach on the
Islamic concept. ...................................................................................................................... 31
8.1 Wudhuk-Friendly cosmetics .......................................................................................... 31
8.2 Gender-Specific staffing ................................................................................................ 33
9.0 Conclusion ........................................................................................................................ 36
10.0 References ....................................................................................................................... 37
11.0 Appendices ...................................................................................................................... 38

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1.0 Introduction

Hannan Medispa is a Malaysia's most successful aesthetic business (Trambellir , n.d.).

It also well-known hospitality establishment that stands out for its innovative use of Islamic
principles in its business model and services. Hannan Medispa have a range of located in the
historic city of Melaka, Malaysia, offers a range of wellness and aesthetic treatments to both
local and international clients. The medical spa seamlessly integrates modern medical spa
services and traditional Islamic values, creating an environment that promotes both physical
health and spiritual harmony. This fusion not only distinguishes Hannan Medispa in a
competitive market, but also appeals to a growing demographic looking for health and beauty
solutions that are consistent with their faith. This review will look critically at Hannan Medispa
Melaka, focusing on how well it incorporates Islamic concepts into its operations, the quality
of its services, and its overall impact on the hospitality and wellness industries. Also, Hannan
Cosmetics offers a wide range of beauty and skincare products suitable for all skin types
(Trambellir , n.d.). More than 100 branches serve more than 3 million customers across
Malaysia. Dr. Hannan is a well-known entrepreneur who revolutionized Malaysia's aesthetic
industry by focusing on natural beauty treatments such as facial therapy, acne, pigmentation,
and body slimming. Each Hannan Medispa branch location has modern facilities and
experienced professional staff dedicated to providing medical spa services to customers.

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2.0 Background of the company

i. Hannan Medispa Logo

Figure 1: Hannan Medispa Melaka Logo

ii. Hannan Medispa Management Details

Company’s Name Hannan Medispa Sdn Bhd

Address Pusat Niaga, 12, 12 Jalan PNBBU 5, Kampung Solok Musai

75150 Melaka, Bukit Baru Utama, Melaka

Company’s Register 1196193-H / 201601025254

Number
Business Action Provide the best service to customers who require facial
beauty care services
Company’s Owner Dr Mohd Hannan Mohd Yusof

Business HP Number 011-11902964

Company’s Email [email protected]

Date of Registration 28 July 2016

Operation Hours Every day (10:00 a.m. – 07:00 p.m.)

General Information Hannan Medispa therapy focuses more on natural beauty.

Primarily on the face, acne and pigmentation therapy and hair
care.
Number of Workers 3

Table 1: Hannan Medispa Management Details

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 iii. History of establishment of Hannan Medispa

Dato Dr. Hannan Yusof created Medispa, a company that provides skin beautification
treatments. Dr. Hannan Yusof, medical professional and aesthetician, founded Hannan
Medispa with the objective of treating skin concerns using high-tech facial machines
manufactured from Korea and the United States and supported by scientific study. The firm is
an established brand, particularly among ladies, and has opened 98 stores throughout Malaysia.
The first branch opened in Kelantan on March 3, 2016, and Hannan Medispa now has more
than 90 locations throughout Malaysia, including Sabah and Sarawak.

Dr. Hannan Yusof and the Hannan Medispa team got extensive media attention, notably on
television, print media, and newspapers, due to the high level of activity and industry
recognition of the Hannan Medispa Company. Kopitiam (TV3) and Mingguan Wanita are two
of them. Furthermore, Malaysian artists like Amira Rosli, Nora Danish, and Azrel Ismail
frequent Hannan Medispa for individualized aesthetic services, making it the preferred spa for
creatives.

In addition, Hannan Medispa was recognized with honors including the Best Spa and
Award Malaysia 2017 from the Ministry of Domestic Trade, Co-Operatives, and
Consumerism; Best Microdermabrasion Treatment in the yearly Female Spa Awards; and the
Best Spa Malaysia 2018 and Industry Leadership Award from the same ministry. owing to the
renown of Hannan Medispa, which is a top-notch facility where the Malaysian population
focuses on receiving aesthetic services.

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iv. Products

Product Details
Acne Cleanser
• Shrink acne
• Deeply cleanses the skin
• Prevents the skin from growing cystic acne
• Reduce acne problems
• Fades acne scars
• Makes skin brighter and softer

Keratin Therapy Lisse Design

• Made from Japan
• Have Halal certificate
• Ammonia free
• Have organic certificate
• No harmful substances

Dermal Rescue Mask

• Immediate moisture
• Stimulates the growth of new cells
• Anti-aging
• Brightens skin tone
• Anti Inflammation & Anti-Allergy
• Shrinks pores
Whitening Recovery Cream
• Brightens the face
• Slows down the aging process of the skin
• Moisturizes the skin naturally
• Solve the problem of dry skin
Ultra-Light Sunscreen SPF50/ PA+++
• Full protection SPF50 PA+++
• Reduces the development of skin cancer.

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 • Helps prevent dark spots and uneven skin
tone.
• Helps reduce the appearance of red veins on
the face
• Slows down the process of wrinkled &
premature skin (Looking old before age)

Table 2: Some of the Hannan Medispa products

v. Services
Type of Services Details

Aleumdaun Facial A rejuvenating facial that enhances skin

vitality and radiance. It often includes
cleansing, exfoliation, massage, and the
application of nourishing masks and serums.

Oxycryo Therapy A treatment combining oxygen infusion and

cryotherapy to revitalize and tighten the skin,
reducing fine lines and enhancing hydration.

Silk Peel A dermal infusion procedure that exfoliates

the skin while delivering specialized serums,
improving skin texture, clarity, and
hydration.

Supernova A high-intensity facial treatment designed to

deeply cleanse, exfoliate, and rejuvenate the
skin, often involving advanced technologies
like lasers or light therapy.

Carbon Peel Also known as a “Hollywood Peel”, it uses a

carbon lotion and laser to exfoliate the skin,
reduce pore size, and improve skin texture.

Cleopatra Gold An enhanced version of the Cleopatra

treatment, incorporating gold particles to
rejuvenate and add a radiant glow to the skin.

Table 3: Some of Hannan Medispa’s Services

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3.0 Operation strategy of the company

3.1 Issues and Techniques of The Business

Hannan Medispa Melaka's operational strategy is carefully crafted to address specific customer
complaints while remaining consistent with the Medi spa’s overall commitment to quality
service and Islamic values. Miss Suzy, the beauty consultant of Hanan Medispa Melaka stated
that Muslimah (a Muslim woman) demand for treatment by female Muslim staff present a
significant operational challenge, as they are deeply rooted in cultural and religious
considerations that emphasize modesty and shared values. The observation about the demand
for treatment by female Muslim staff at Hannan Medispa Melaka underscores the deep cultural
and religious significance of modesty and shared values within the Muslim community. This
is reflected in the Quran, where Allah says,

"And tell the believing women to lower their gaze and guard their chastity, and not to
show their adornment except what [ordinarily] appears thereof. And to draw their veils over
their chests and not to reveal their adornment except to their husbands, their fathers, their
husbands' fathers, their sons, their husbands' sons, their brothers, their brothers' sons, their
sisters' sons, their women..." (Surah An-Nur, 24:31)

This verse highlights the importance of modesty and privacy for Muslim women,
making it understandable why they would prefer treatments from female Muslim staff who
share and respect these values. The operational challenge that Miss Nurul Nazirah, Senior
Manager of Hannan Medispa Melaka mentioned is thus rooted in a fundamental aspect of
Islamic teachings, which prioritize modesty and proper conduct between genders. Addressing
the operational challenge posed by the demand for female Muslim staff at Hannan Medispa
Melaka requires aligning business practices with customer needs and values, particularly in an
Islamic context. This approach is supported by Islamic business ethics teachings, which
emphasize the importance of meeting customer needs and ensuring mutual satisfaction.
Successful Islamic business practices should prioritize customer welfare and satisfaction, while
also catering to the specific needs and preferences of their clients (Syauqi et al., 2019). Hannan
Medispa upholds Islamic values while also meeting the cultural and religious expectations of
its Muslimah clients, fostering trust and loyalty.

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 According to the interview session, the increased number of Muslim customers at
Hannan Medispa Melaka, as well as their need for a larger prayer room, reflects their
unwavering commitment to performing their religious duties while receiving beauty
treatments. This dedication to prayer is consistent with the Quranic instruction:

"Indeed, I am Allah." "There is no deity but Me, so worship Me and establish prayer
for My remembrance" (Surah Taha, 20:14)

This verse emphasizes the significance of regular prayer as an essential component of

remembering and worshiping Allah. Hannan Medispa respects its customers' devotion while
also demonstrating a commitment to providing a service that is consistent with Islamic
principles. This creates a holistic and respectful environment for its clients, prioritizing both
spiritual and physical well-being. This improves the customer experience by demonstrating
that the medispa values and supports its clients' religious practices, potentially leading to
increased customer loyalty and satisfaction. Hannan Medispa strengthens its community ties
and ensures the integrity of its service offerings by aligning their business practices with their
customers' religious values. In addition to recognizing the importance of accommodating
Muslim customers' need for a larger prayer room, Hannan Medispa Melaka ensure that the
prayer room is well-equipped with appropriate amenities. Providing prayer mats, Qurans, and
ablution facilities enhances the overall prayer experience for customers, demonstrating a
thorough understanding of their religious requirements and a commitment to meeting them.
Well-equipped prayer facilities not only facilitate the physical act of prayer but also contribute
to the spiritual ambiance of the space, allowing customers to engage more deeply in their
religious observance. By providing these amenities, Hannan Medispa not only respects its
customers' religious devotion but also enhances the overall customer experience, creating a
welcoming and inclusive environment where clients feel valued and supported in their religious
practices. This attention to detail further strengthens the spa's reputation for excellence in
customer service and its commitment to aligning its business practices with Islamic principles.

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3.2 SWOT Analysis

STRENGTHS WEAKNESSES
• High-end facilities • Expensive cost
• Famous brand in Malaysia • Growing saturation

OPPORTUNITIES THREATS
• Latest technologies • Competitor
• Strategic location • Negative rumour

Table 4: SWOT Analysis for Hannan Medispa

a. Strengths

• High-end facilities
Hannan Medispa Melaka uses innovative cosmetic production technology exclusively from
their manufacturers for their skincare products. Hannan Medispa is dedicated to providing
high-quality skincare products to their customers, using cutting-edge equipment and strict
quality control standards. Furthermore, their machines and equipment are imported from the
USA and Korea, indicating a developed and sophisticated country with expertise in both
machining and beauty. According to the Miss Suzilitha Willy (Branch Manager of Hannan
Medispa Melaka), the 3D facial scan machine, priced at RM40,000 from Korea, can check the
condition of people’s skin.

• Famous brand in Malaysia

Hannan Medispa status as a strong and well-known brand in Malaysia is bolstered by its
extensive network of over 100 branches serve more than 3 million customers across Malaysia.
This impressive reach enables the medical spa to serve a diverse clientele and establish a strong
presence in the aesthetic and wellness markets. Hannan Medispa benefits from the brand
recognition and customer trust that come with being a household name. This extensive branch
network also allows the company to maintain consistent quality and standards across all
locations, ensuring that clients receive the same level of care and service no matter where they
choose to go.

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 b. Weaknesses

• Expensive cost

Hannan Medispa faces significant start-up costs due to the high cost of imported facilities and
equipment, including high-tech machines. Hannan Medispa's skincare products are more
expensive than average due to strict formula testing and use of high-quality ingredients. For an
example, mostly the skincare product price above RM100 which are rejuvenating eye serum,
RM155 and whitening recovery cream, RM135. In terms of treatments, Vit-C facial treatment
costs RM350 (Hannan Medispa , n.d.).

• Growing saturation

There is an increasing number of new beauty and spa care lines being released. Skincare
products targeting acne, wrinkles, and ethnicities are becoming increasingly popular. Hannan
Medispa is impacted by these skincare industry segments, despite their minor significance.
Despite not focusing on new names, the company faces competition from established skincare
and beauty treatment providers such as Dr. Ko Skin Specialist, Bella Clinic, and Medii Skin
Studio.

c. Opportunities

• Latest technologies

Hannan Medispa uses cutting-edge technology to address and resolve skin issues for their
customers. Hannan Medispa offers 9 signature therapies tailored to Asian skin conditions,
using high-tech machines imported from Korea and the USA. These treatments have been
scientifically proven to address various skin issues. Hannan Medispa cosmetics skincare
products are trusted by many Malaysians to treat and protect their skin.

• Strategic location

Hannan Medispa operates more than 99 branches across Malaysia. In Melaka, there is 3
branches which are Jasin, Bukit Baru and Sungai Udang. Hannan Medispa Melaka's strategic
location is one of its significant strengths, contributing to its success and popularity in
Malaysia's aesthetic and wellness sector. Melaka is a historical city that is a major tourist
destination and a hub for both local and international visitors, the medispa benefits from high
visibility and accessibility.

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 d. Threats

• Competitor

In Malaysia's competitive aesthetic and wellness industry, Hannan Medispa Melaka faces stiff
competition from a number of well-known brands vying for market share. The presence of
these competitors, who may provide similar services, advanced technologies, and competitive
pricing, makes it difficult for Hannan Medispa to maintain its position and expand further. For
an example as Dr. Ko Skin Specialist, Bella Clinic, and Medii Skin Studio.

• Negative rumour

The slanderer, a woman, wrote a lengthy article on Facebook on November 5, 2019. In the
article, the slanderer specifically stated that Dr Hanan Yusof, the founder of Hannan Medispa,
had deceived Malaysians by using only Cetaphil soap in their treatments. On January 16, the
company won a defamation lawsuit in the Kota Bharu Sessions Court. Dr. Hannan Mohd.
Yusof, the founder of Hannan Medispa, stated that the incident went viral, affecting his
company's reputation as well as resulting in a loss of nearly RM1 Million in revenue. According
to him, the company had a good discussion with its former employees and only requested a
payment of RM200,000 for the cost of losses. Following that, Hannan Medispa will use the
RM1 million defamation suit to benefit orphans and donate to mosques throughout the state
(Mohamed, 2022).

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4.0 The marketing approach used by the company.

4.1 Digital Marketing Platforms

• Instagram Page
Hannan Medispa uses a multipronged marketing strategy to reach its target audience and build
an established reputation in the beauty and wellness sector. The spa uses Facebook, Instagram,
TikTok, and other digital marketing channels to interact with potential customers. Hannan
Medispa posts excellent pictures and videos on Instagram that highlight their extensive menu
of services, provide behind-the-scenes looks, and feature customer endorsements. These
aesthetically pleasing postings are designed to draw in followers who value beauty and self-
care by showcasing how opulent and successful their services are. The spa also makes use of
Instagram Reels and Stories to produce interesting material that, when combined with popular
hashtags and interactive elements like surveys and Q&A sessions, may reach a wider audience.

Figure 2: Hannan Medispa Melaka's Instagram Page

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 • TikTok Page

TikTok is yet another essential channel for Hannan Medispa, given its extensive audience and
appeal among youngsters. The spa produces brief, educational, and amusing films that
showcase customer changes, highlight skincare advice, and showcase their treatments. Popular
music and hashtags are frequently included in these videos to boost exposure and interaction.
TikTok content goes viral, which makes it easy for Hannan Medispa to draw in viewers keen
on the newest trends in health and beauty. Through engagement in challenges and partnerships
with influencers, the spa broadens its audience and cultivates an audience of followers who
rely on their knowledge.

Figure 3: Hannan Medispa TikTok's Page

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 • Facebook
For Hannan Medispa, Facebook is still a crucial channel, particularly when it comes to reaching
an older audience that values in-depth content and evaluations. Through frequent updates, blog
posts on skincare and health, and live sessions where prospective customers can ask inquiries
while discovering more about their services, the spa has a vibrant presence on Facebook.
Hannan Medispa may design customized marketing campaigns using Facebook's advertising
capabilities, reaching people according to parameters like geography, age, interests, and habits.
This guarantees that individuals who are most likely to be interested in their treatments
especially those with hair and skin issues when they see their ads.

Figure 4: Hannan Medispa Melaka's Facebook page

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4.2 Target Market

The marketing strategy used by Hannan Medispa is comprehensive; it targets those who are
interested in wellness and beauty as well as those who are looking for answers to a healthier
and beautiful skin and hair problems.

From Ibn Mas’ud, the Prophet PBUH said:

‫ّللا هجمِ يل يُحِ ب ْال هج هما هل‬

‫إن ه‬

“Allah is Beautiful, He loves beauty.”

Sahih Muslim (147)

Syeikh Dr Yusuf al-Qaradhawi in his book al-Halal wa al-Haram:

“Although Islam emphasizes on good and beautiful adornment, the more important thing that
is the main important point is hygiene and cleanliness.”

The Prophet PBUH said:

ُ ‫تهنهظفُوا فهإِن اإل ْساله هم نهظِ ي‬

‫ْف‬

“Clean yourself, for Islam is a religion of hygiene.”

Sahih Ibn Hibban

In another narration, the Prophet PBUH said:

‫اإلي هما ُن هم هع ه‬
‫صاحِ ِب ِه فِي ال هجن ِة‬ ِ ‫ان هو‬ ِ ‫ظافهةُ تهدْعُوا ِإلهى‬
ِ ‫اإلي هم‬ ‫الن ه‬

“Cleanliness is a part of faith and faith is together with its owner in paradise.”

Narrated by al-Tabarani

Hence, in Islam it is encouraged to maintain the cleanliness of our clothes, body, household,
and others. Islam also emphasized personal hygiene such as our teeth, hands, head, and others.

The above explanation from Syeikh Dr Yusuf al-Qaradhawi is in accordance with the statement
of Imam Malik Rahimahullah regarding the hadith; “Allah is beautiful, and He loves beauty.”

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Wearing beautiful clothes, clean and scented in prayer and in gatherings. See al-Muntaqa Syarh
al-Muwatta’ by Abu al-Walid al-Baji al-Maliki (7/220).

According to Euromonitor, the Malaysian market for beauty as well as personal care is
anticipated to expand rapidly, with the dermatological care industry alone predicted to generate
USD 888.20 million in sales by 2024. The rise of patronage for beauty and wellness treatments
among Malaysians may be attributed to several causes, including increased urbanization, more
disposable income, and a greater consciousness of personal hygiene star (Personal Care and
Cosmetic, 2020).

Hannan Medispa crafts marketing messaging that speak to a variety of audience

demographics to successfully connect with their target segment. The spa highlights the
transforming and opulent aspects of its services for beauty fans, emphasizing how they may
improve one's look and confidence. This strategy works well for the Malaysian market for
personal care and cosmetics, which has been greatly impacted by J-beauty and K-beauty trends
due to the prominence of K-pop culture (Euromonitor International, 2024).

For those with skin and hair problems, Hannan Medispa emphasizes the effectiveness
and scientific basis of their therapies. In-depth explanations and before-and-after pictures are
shown to show how their treatments may resolve typical issues including hair loss,
pigmentation, and acne. Those looking for practical remedies to their skin concerns find greater
reliability and confidence in this scientifically based approach.

Additionally, Hannan Medispa monitors industry trends and consumer feedback, which
enables them to modify their advertising strategies and stay successful and current. In a market
that is competitive and changing quickly, this constant adaption is essential to their ability to
retain and expand their clientele.

Overall, Hannan Medispa has been able to establish itself as a premier provider of
beauty and health services in Malaysia by employing a comprehensive marketing strategy and
a thorough grasp of the varied demands and individual tastes of their intended customer base.
This tactic aids in both bringing in new business and keeping hold of current clientele, which
eventually spurs expansion and builds a devoted clientele.

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5.0 The company’s quality management

5.1 Halal compliance

According to interview session with Miss Nurul Nazirah (Senior manager of Hannan Medispa
Melaka), the medispa prioritizes Halal compliance throughout its operations, especially the hair
colouring products used in its treatments. Hannan Medispa, founded by Dr. Hannan Mohamad
Yusof, stated that all its hair colouring products are Halal-certified. Halal and transparent hair
colour, product from Japan⁠, Ammonia free⁠, has an organic certificate and not harmful to the
scalp. ⁠This commitment entails a rigorous process of sourcing ingredients and products and
meticulously verifying their adherence to Islamic dietary laws and purity standards (Hashim &
Hashim, 2013). Hannan Medispa Melaka's commitment to prioritizing Halal compliance in its
operations, particularly the use of Halal-certified hair colouring products, demonstrates a strong
adherence to Islamic purity and dietary laws. This dedication is consistent with the Quranic
verse:

"O mankind, eat from whatever is on earth [that is] lawful and good, and do not follow the
footsteps of Satan. Indeed, he is your clear enemy" (Surat Al-Baqarah 2:168).

This verse emphasizes the importance of consuming Halal, lawful, and pure substances
while warning about the influence of harmful elements. Hannan Medispa not only maintains
the integrity of its services by using Halal products, but it also honours the Islamic values of
purity, transparency, and ethical sourcing. Dr. Hannan Mohamad Yusof, a well-known figure
in the wellness industry, emphasizes the significance of Halal compliance not only as a
religious obligation, but also as a reflection of the medical spa's dedication to providing
inclusive and ethical services.

Furthermore, Miss Nazirah also stated that Dr. Hannan Mohamad Yusof has expressed
a desire to broaden the range of Halal-compliant products available at Hannan Medispa Melaka
besides the hair colour treatments. Understanding the importance of Halal certification to
Muslim customers, Dr Hannan intends to offer a wider range of Halal-compliant skincare,
beauty, and wellness products. This strategic initiative is consistent with Dr. Hannan's vision
of making Hannan Medispa the premier destination for Halal-certified treatments and products
in the wellness industry. Dr. Hannan hopes to meet the diverse needs of Muslim clients by

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providing a wide range of Halal-compliant options while maintaining the spa's reputation for
quality, trustworthiness, and adherence to Islamic principles.

5.2 Privacy and modesty

Respecting clients' privacy and modesty is a fundamental component of Hannan Medispa's

service principles. Aside from the treatment, the medical spa goes above and beyond to make
all clients feel at ease and respected. Treatment rooms are meticulously designed to provide
not only privacy, but also a serene and inviting environment conducive to relaxation and
rejuvenation. Furthermore, Hannan Medispa understands the importance of meeting the
specific needs of its Muslim clients. During the interview session, the beauty consultant of the
spa stated that the medispa has dedicated prayer rooms complete with Telekung (prayer attire)
and Sejadah (prayer mats) for religious observance before or after treatments. This thoughtful
provision ensures that Muslim clients can maintain their religious practices while using the
medispa's services without inconvenience or compromise.

Furthermore, Hannan Medispa Melaka takes steps to effectively accommodate male

clients, ensuring their comfort and convenience during their appointments. Recognizing the
potential sensitivity associated with concurrent treatments for male and female clients, the
medispa requires male customers to book their appointments in advance. This allows the staff
to carefully schedule treatments with a sufficient gap between male and female clients, usually
two hours. By proactively managing scheduling in this manner, the staff of Hannan Medispa
Melaka reduces the risk of male and female clients being present at the same time, protecting
their privacy and maintaining the respectful atmosphere that is essential to the medical spa
experience. Maintaining boundaries between male and female interactions is important in Islam
because it promotes modesty and protects individual dignity (Kabir, 2016). One Quranic verse
that highlights this principle is found in Surah An-Nur (24:30-31), where Allah instructs
believers to lower their gaze and guard their modesty:

"Tell the believing men to reduce [some] of their vision and guard their private parts."
(Surah An-Nur, 24:30)

That's purer for them. Indeed, Allah is aware of their actions.

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"Tell believing women to reduce their vision and guard their private parts. They should wrap
a portion of their headcovers over their chests and not expose their adornment except to their
husbands, fathers, sons, brothers, sisters' sons, and women." (Surah An-Nur, 24:31)

This verse emphasizes the value of modesty and the need for both men and women to maintain
boundaries in their interactions. Hannan Medispa Melaka’s practice of scheduling
appointments in advance to accommodate male clients separately from female clients is
consistent with this principle, demonstrating a dedication to upholding Islamic values of
modesty and respect for gender boundaries.

5.3 Customer-centric approach

Hannan Medispa Melaka demonstrates a strong customer-centric approach by allowing

customers to request Muslim staff for their treatments, demonstrating a deep commitment to
flexible customer preferences and cultural sensitivities. This policy demonstrates the medispa's
thorough understanding of the local demographic and their specific needs, ensuring that every
client feels comfortable and respected. By accommodating this specific request, Hannan
Medispa Melaka recognizes the value of religious and cultural considerations in personal care
and wellness services, thereby improving the overall customer experience. This practice not
only helps to establish a good connection with customers, but it also fosters an inclusive and
welcoming environment in which all customers feel valued. Such a tailored service approach
demonstrates Hannan Medispa's commitment to providing personalized and culturally
competent care, which is critical in a diverse community. Furthermore, the ability to request
Muslim staff most likely goes beyond simply assigning staff; it involves comprehensive
training programs that provide all employees with the sensitivity and understanding required
to honour such requests. This ensures that the staff is not only aware of their clients' cultural
and religious needs, but also capable of providing services that meet those needs.

Additionally, Hannan Medispa's dedication to quality management through service is

reflected in their rigorous feedback mechanisms. They actively seek customer feedback to
constantly improve their services, ensuring that they not only meet, but exceed, customer
expectations. This feedback loop is critical for maintaining high service levels and adapting to
changing customer needs. In between staffing and service changes, the medical spa is likely to

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prioritize creating a physical environment that reflects their customer-centric values. This could
include thoughtfully designed spaces that provide privacy, comfort, and a sense of security,
especially for clients who follow religious practices that necessitate such accommodations.
Indeed, Prophet Muhammad (Peace be Upon Him) emphasized the importance of adhering to
religious practices and making accommodations for them. One of his sayings that corresponds
to this concept is:

"Whoever believes in Allah and the Last Day should accommodate his guest according to his
right." (Sahih al-Bukhari 6136)

This Hadith emphasizes the value of hospitality and meeting the needs of others,
including their religious practices. This teaching supports thoughtfully designed spaces that
prioritize privacy, comfort, and a sense of security for clients who practice religion. By making
such accommodations, businesses like Hannan Medispa Melaka demonstrate a commitment to
respecting and honouring their customers' religious beliefs and practices, fostering an inclusive
and welcoming environment for all. By emphasizing these elements, Hannan Medispa Melaka
separates itself as a medical spa industry leader, demonstrating that quality management
through service is more than just clinical excellence; it is also about understanding and meeting
the holistic needs of their customers. Their approach demonstrates a strong commitment to
integrating cultural competence into all aspects of their operations, resulting in a seamless and
respectful experience for all clients. This comprehensive and inclusive strategy not only
increases customer satisfaction and loyalty, but also establishes Hannan Medispa Melaka as a
reliable and preferred wellness and personal care destination in a culturally diverse society.

22
6.0 The relevancy, importance, and significance of the company

6.1 Alignment with religious beliefs

Hannan Medispa Melaka demonstrates its unwavering commitment to accommodating its

Muslim clients' religious beliefs and practices by providing treatment services and products
that adhere to Islamic principles, such as Halal hair colour products, establishing a dedicated
prayer room, and respecting gender boundaries. This comprehensive approach not only
demonstrates the spa's commitment to meeting its customers' individual needs, but it also
fosters a strong sense of trust and reassurance among customers. Fostering a strong sense of
trust and reassurance among customers is extremely important in Islam, especially in the
context of business transactions. In Islamic teachings, trustworthiness (Amanah) and honesty
(Siddiq) are highly valued virtues that serve as the foundation for ethical business
practices(Taufik, 2023). Prophet Muhammad SAW's business success was due to his honesty,
integrity, and sincerity in trading, which can be applied to modern business and marketing
(Yahya & Wahyuni, 2023).

The availability of Halal hair colour products allows clients to visit the spa with
confidence, knowing that their religious values will be respected and upheld throughout the
treatment process. This commitment to Halal compliance not only reflects the spa's integrity,
but also allows people to fulfil their religious obligations, such as performing ablution before
prayer, without sacrificing the quality or efficacy of the products used. Hannan Medispa
Melaka demonstrates a thorough understanding of Islamic teachings on gender interactions and
modesty by respecting the boundaries between men and women and implementing measures
to ensure privacy and modesty, such as scheduling appointments separately and providing
gender-specific treatment areas.

6.2 Promoting Personal Hygiene and Cleanliness

Hannan Medispa Melaka is recognized as an encouraging of personal hygiene and cleanliness

because it offers a variety of services and products designed specifically to assist individuals
in maintaining optimal personal care. This medispa provides one of product Halal-certified,
skincare, cosmetic, and wellness products, allowing Muslim clients to fulfil their religious

23
obligations while attending to their personal grooming needs. Hannan Medispa offers a variety
of treatments, including hair wash, dark circle or under eyes therapy, acne package, men’s
facial and silk peel therapy, that are meticulously designed to improve physical cleanliness and
appearance. Hannan Medispa makes these services accessible and tailored to Islamic values,
allowing people to maintain high hygiene and grooming standards, fostering a lifestyle that
respects and incorporates religious teachings on cleanliness and personal care.

This commitment to promoting cleanliness is consistent with Islamic teaching, which

emphasizes the importance of hygiene as part of faith. The Prophet Muhammad (PBUH) stated,

“‫ان‬
ِ ‫اإلي هم‬ ْ ‫ور ش‬
ِ ‫هط ُر‬ ُ ‫“ – ”الط ُه‬Cleanliness is half the faith (Emaan).”

(Sahih Muslim, Book 2, Hadith 432)

This Hadith emphasizes the importance of cleanliness in a Muslim's life, connecting

physical purity directly to spiritual well-being. Hannan Medispa supports its clients' physical
health and appearance, as well as their spiritual fulfilment and religious observance. Thus,
Hannan Medispa plays an important role in assisting its clients in achieving both physical and
spiritual cleanliness, which is an essential component of their overall faith and practice.

6.3 Innovation in wellness

Hannan Medispa Melaka's wellness innovation aligns with the Islamic principle of promoting
ease and well-being. The Quranic verse from Surah Al-Baqarah (2:185),

"Allah intends for you ease and does not intend for you hardship. “

(Surah Al-Baqarah, 2:185)

in which Allah intends ease for believers, is consistent with the idea of seeking innovative
solutions to make more easier in daily life. Hannan Medispa ensures that clients feel at ease
and comfortable in their pursuit of physical and spiritual health by constantly incorporating the
latest advancements in wellness and skincare into their services and products. For an example,
the machines and equipment are imported from the USA and Korea, indicating a developed
and sophisticated country with expertise in both machining and beauty. According to the staff,

24
the 3D facial scan machine, priced at RM40,000 from Korea, can check the condition of
people’s skin. Another example is Hannan Medispa offers 9 signature therapies tailored to
Asian skin conditions, using high-tech machines imported from Korea and the USA. These
treatments have been scientifically proven to address various skin issues.

The Prophet Muhammad emphasized the importance of finding beneficial solutions to

improve people's lives (Hasanuzzaman, n.d.). This is consistent with Hannan Medispa's
commitment to remain at the forefront of the wellness industry, as it reflects the spirit of
seeking beneficial innovations to enhance the effectiveness and appeal of its offerings.
Furthermore, the Prophet Muhammad advocated for knowledge and expertise in a variety of
fields (Fatima & Tasgheer, 2022). This encouragement extends to wellness and healthcare,
where advancements and innovations help people live better lives. By embracing wellness
innovation, Hannan Medispa Melaka exemplifies the Islamic values of seeking knowledge,
promoting well-being, and making daily life easier, fulfilling its role in providing
comprehensive care in accordance with Islamic principles.

25
7.0 Islamic approach used by Hannan Medispa

7.1 Prayer room

The addition of a prayer room at Hannan Medispa Melaka demonstrates a thoughtful and
considerate approach to meeting the religious needs of its Muslim clients. This provision
recognizes the significance of prayer in Islam and acknowledges that devout Muslims may
require a designated space to fulfil their religious obligations while visiting the medispa.
Hannan Medispa provides a prayer room complete with prayer attire and mats, allowing clients
to engage in their religious practices comfortably and uninterrupted. The Prophet Muhammad
said in a hadith narrated by Abu Huraira:

"Whosoever removes a worldly grief from a believer, Allah will remove from him one of the
griefs of the Day of Judgment. Whosoever alleviates [the lot of] a needy person, Allah will
alleviate [his lot] in this world and the next. Whosoever shields a Muslim, Allah will shield
him in this world and the next. Allah will aid a servant [of His] so long as the servant aids his
brother”.

(Sahih Muslim, Book 45, Hadith 35)

The presence of a prayer room sends a message of respect and acceptance to Muslim
customers, indicating that their religious beliefs and practices are valued and accommodated.
This gesture fosters a sense of belonging and goodwill among customers, which improves their
overall experience at the medical spa.

From a business standpoint, offering a prayer room is consistent with Hannan Medispa's
goal of providing exceptional customer service. By anticipating its Muslim clients' needs and
going above and beyond to meet those needs, the spa distinguishes itself as a conscientious and
customer-focused establishment. This can result in increased customer satisfaction, loyalty,
and positive word-of-mouth recommendations throughout the community. In essence, the
presence of a prayer room at Hannan Medispa Melaka demonstrates the spa's dedication to
creating a welcoming and inclusive environment in which people of all faiths feel respected

26
and valued. It emphasizes the value of cultural sensitivity and takes a proactive approach to
meeting the diverse needs of its customers.

7.2 Ensure gap appointment between male and female customer.

Hannan Medispa's practice of scheduling appointments with a sufficient gap between male and
female customers to avoid potential 'Aurah' exposure, particularly for women, demonstrates a
commitment to upholding Islamic principles of modesty and gender boundaries. In Islam, the
term 'Aurah' refers to body parts that should be covered or concealed, particularly in the
presence of members of the opposite gender. This principle is based on hadiths that emphasize
the importance of modesty and establishing boundaries between men and women. One such
hadith is narrated by Ibn Abbas, in which the Prophet Muhammad (PBUH) said,

"The woman is 'awrah (that which should be concealed)."

(Sunan Ibn Majah, Book 9, Hadith 1572)

This hadith underscores the importance of women covering their 'Aurah' or private
parts. The Prophet Muhammad emphasized the importance of modesty and maintaining one's
honour and dignity in interactions between men and women (Naeem & Mahvish, 2021). His
words and actions serve as a guide for Muslims on how to apply these principles in their daily
lives.

To summarize, Hannan Medispa Melaka's practice of scheduling appointments with a

gap between male and female customers is consistent with Islamic teachings on modesty and
respect for gender boundaries, as emphasized in the Quran and Prophet Muhammad's (PBUH).
This approach ensures that clients can receive treatments that are consistent with their religious
values while also promoting a comfortable and respectful environment for everyone.

27
7.3 Educate clients about Islamic guidelines.

Hannan Medispa is committed to teaching its customers about Islamic standards for grooming
and self-care. Giving precise and understandable details about what is and is not acceptable in
accordance with Islamic principles is part of this educational strategy. The Islamic prohibition
on hair colouring is one rule the spa places emphasis on. Based on certain hadiths, several
Islamic scholars advise against dying gray hair black for senior citizens. It is advised to use
colours that are natural instead, like henna.

In addition to making sure that customers are mindful of this directive, Hannan Medispa
provides them with Islamically compliant hair colour alternatives. The spa assists customers in
maintaining their ideal appearance while still respecting their religious convictions by doing
this.

According to Dr. Yusuf al-Qardawi's fatwa, "Part of the problem of beautification is

dyeing hair or beard that has turned grey," henna dyeing is permissible and not incorrect in
Islam. It is stated that Jews and Christians altered their hair colour instead of dying it, believing
that being attractive would make one less of a religious worshipper. As what austere and monks
who overindulged in it practiced. However, Rasulullah prohibited us from adopting the
practices of a particular group of people, resulting in the physical and spiritual differences
amongst Muslims. As reported by Abu Hurairah r.a. in a hadith.

Rasulullah SAW said:

‫صبُغُونه فهخها ِلفُوهُ ْم‬

ْ ‫ارى هل يه‬
‫ص ه‬‫قها هل إِن ْاليه ُهوده هوالن ه‬

Indeed, the Jews did not want dyeing hair (gray hair), therefore, show a difference with them.
(HR Bukhari dan Muslim)

The command contained in the above hadith means of circumcision, as is normally done by his
companions. For example, Abu Bakr and Umar, while others did not.

28
Rasulullah SAW said to Abu Quhafah who has grey hair:

‫سا ِئ ِه فه ْلتهغ ِهي ُره بشيء هو هج ِنبُوهُ السواده‬

‫ض ِن ه‬
ِ ‫قال رسول هللا اذ ههبُوا ِب ِه إلى هب ْع‬

“Change it to something but avoid using black.”

(HR Muslim, Nas’ie and Abu Daud)

The above Hadith clearly showed that dyeing the hair black is haram except during
jihad. The haram status of it is linked to Hadith foretold by Jabir r.a. above. According to
Shafie, the haram status is the same for both men and women. For Ishak Bin Rahawaih, he
allowed flexibility in women dyeing black their grey hair, if it is to please the husband.

Prophet Muhammad SAW said:

،‫َفأمر‬.َ‫امَأوَالثَّغام َِة‬
َِ ‫لَالثَّغ‬
َُ ‫سهَولِحيتُهَمث‬
ُ ‫َورأ‬،َ‫الفتح‬ َِ ََ‫َعام‬،ََ‫َأوََجاء‬،ََ‫أُتِيََبأبيَقُحافة‬
َِ ََ‫الفتحَأوَيوم‬

)َ‫َقالَ(َغيِرواَهذاَبِشيء‬،َ)‫أوََفأُمِ رََبِ َِهَ(َإِلىَنِسائِ َِه‬

Meaning: “From Jabir, he said: Abu Quhafah came on their victorious year or day. His hair
and beard are like tsagham (a plant that its fruits and flowers is white in colour). So Rasulullah
SAW told his wife: “Change it (the hair and beard) to something else."

Hannan Medispa often organizes educational seminars where clients may learn about
different Islamic standards connected to beauty to assist this education. A variety of subjects
may be discussed during these sessions, such as appropriate beauty standards and how crucial
it is to abide by them. Furthermore, the spa offers educational resources including pamphlets,
fliers, and online articles that summarize important Islamic precepts and clarify the prohibitions
on behaviours.

Spa experts clarify Islamic standards related to the treatments a customer is interested
in during one-on-one consultations. For example, they can provide an explanation of the ban
on black hair colour and provide acceptable substitutes. Clients are guaranteed to receive
individualized guidance that honours their beliefs thanks to our specialized approach.

29
 Any product can be used if it is free from unclean elements and does not prevent water
from reaching wudhuk body parts or during impurity bath. According to the Islamic Consumer
Association of Malaysia (PPIM), elements of hair dye that can be found in the market is divided
into two types. Both are halal in their contents, but one is waterproof while the other is not, so
one must make sure of its content before using it. Hair dye in the market will usually have
permanent dye or semi-permanent dye written on the box. Based on research, the semi-
permanent dye does not permeate water and shouldn’t be used by Muslims. Jakim has never
issued halal certificate for hair dye product because they are imported products. Jakim only
issues halal certificate for products processed in Malaysia only (Henna Usage, n.d.)

In addition, Hannan Medispa places a strong emphasis on operational openness. By

providing clients with information on the status as halal of the items utilized, trust regarding
the services rendered is increased. Additionally, the spa keeps up with the most recent halal
certifications and norms, guaranteeing that each new product added to their treatments satisfies
the stringent halal requirements.

7.4 Product used is halal and Muslim-friendly

Utilizing halal-certified goods is Hannan Medispa's top priority to adhere to Islamic purity and
diet regulations. One such item is the halal-certified Keratin Therapy Lisse Design, available
in Japan. The spa carefully checks the product's composition to make sure it doesn't include
any haram (forbidden) materials, such alcohol or products derived from pork or other non-halal
foods. Hannan Medispa ensures that the treatments its customers get are compliant with Islamic
law by using items that have been certified halal by accredited agencies.

Firstly, the chemical intended for hair application is non-alcoholic. Hydrogen peroxide
(H202), a non-alcoholic ingredient used in many hair colours, alters melanin, the pigment in
hair. It would therefore be acceptable to use because the hair surface is neither impacted nor
covered, which would allow water to access the hair strand. Next, the melanin granule in the
centre layer of every hair strand is chemically altered by hair bleaches, and this may be quite
hazardous to many people. It would be Makruh to use dangerous items on the body (without a
good reason or medical advice). Henna (Mendi) is maybe the most appropriate and closest to
the Sunnah ingredient to utilize (Highlighting of Hair: Muftisays Islamic Question & Answers,
n.d.).

30
 In addition, Hannan Medispa places a strong emphasis on operational openness. By
providing clients with information on the halal status of the items utilized, trust regarding the
services rendered is increased. Additionally, the spa keeps up with the most recent halal
certifications and norms, guaranteeing that each new product added to their treatments satisfies
the stringent halal requirements.

By providing services that are specifically designed to adhere to Islamic norms, Hannan
Medispa puts these principles into reality. They steer clear of practices that are forbidden and
provide skin and hair treatments that comply with halal requirements. All employees get
training on Islamic beauty and personal care rules, enabling them to accurately advise and assist
clients who wish to adhere to these norms. Including customers in workshops, Q&A sessions,
and individualized guidance fosters a community of knowledgeable people who value the
blending of religion and beauty regimens. By concentrating on these elements, Hannan
Medispa offers a comprehensive strategy that honours and advances their clients' faith-based
demands and beliefs while skilfully incorporating Islamic concepts into their beauty and
wellness treatments.

8.0 Suggestions to enhance the overall company ideas, practice, and

approach on the Islamic concept.

By identifying with the beliefs and requirements of Muslims, Hannan Medispa may attract and
keep a larger client base by incorporating Islamic ideals into its entire business ideas, practices,
and strategy. This can be accomplished via a range of deliberate actions that uphold and
incorporate Islamic values.

8.1 Wudhuk-Friendly Cosmetics

The introduction of cosmetics that are suitable for wudhuk is an important factor. Muslims are
required to do wudhuk, also known as ablution, before praying. This entails washing body
parts, such as the face, hands, and feet. Cosmetics must form an impenetrable barrier on the
skin that would prevent water from reaching it during the ablution procedure to be deemed
wudhuk-friendly. Hannan Medispa should concentrate on creating solutions that are water-
permeable, devoid of alcohol and animal derivatives, and created with halal-certified

31
ingredients to put this into practice. It is crucial to teach employees the value of wudhuk and
provide them with the skills necessary to assist clients in choosing the right items.

Imam al-Nawawi states in his book al-Majmu’: “When there is anything covering a part of the
body, such as wax, flour or henna and others. If anything blocks water, then his purification is
invalid, whether it is a little or a lot. If there is some residue of henna’s colour or fat residue
that does not inhibit water, then his purification is valid.” Al-Majmu’ (1/467).

The same is stated in the book Tuhfah al-Muhtaj (1/187), under chapter ablution. The following
are the opinion of the four mazhab except mazhab Hanafi, where on the conditions is:

Remove anything that is blocking or inhibiting water from reaching the body parts for ablution.
Which means anything that could inhibit water from reaching the skin, such as wax, fat and
others.

Syeikh Muhammad Mutawalli Sya’rawi issued a fatwa regarding the ruling of removing nail
polish before ablution.

He was asked: “Is it compulsory to remove nail polish for ablution? He then answered: “Yes,
indeed you have answered it yourself. As long as it is a form of a polish that inhibits water from
reaching the skin, then it is compulsory for you to remove it during purification. Whereas, for
henna it is permissible. Wallahua’lam.” Fatawa al-Mar’ah al-Muslimah (198).

As mentioned above, lead to the conclusion that an ablution is ineffective if a wudhu-

friendly product is impervious to water and prevents water from penetrating the skin.
Nonetheless, the ablution is legitimate if the substance is readily removed, water permeable,
and does not prevent water from reaching the skin. even if the skin still has some color remnant
on it.

Worship is unaffected if the assertion made about the halal-certified cosmetics is

accurate and does not interfere with someone's ability to worship. Additionally, it is seen as a
good action if someone wears these items with the goal of beautifying oneself during worship
to feel at ease and clean and pure. But it will undoubtedly have a detrimental impact on the
excellence of worship if it interferes with our worship, particularly with relation to prayer
(Pejabat Mufti Wilayah Persekutuan - Bayan Linnas Series 88: The Issue of Wudhuk-Friendly
Cosmetic, n.d.).

Why Muslims need to be particular about their wudhuk? Islam's basic practice of wudhuk is
necessary to keep oneself physically and spiritually pure before participating in prayer. As part

32
of the cleansing ritual before prayer, Muslims are instructed to wash their faces, hands, and feet
by the Qur'an in Surah Al-Ma'idah (5:6). The acceptability of prayers and other acts of worship
is contingent upon this act of cleansing, known as taharah. The legitimacy of the prayers spoken
can be impacted using cosmetics that are impermeable to water, which can damage this
condition of purity.

Hannan Medispa should concentrate on creating products that are water-permeable,

devoid of alcohol and animal derivatives, and created with halal-certified ingredients to put
this into practice. Certain items must be marked "wudhuk-friendly" on the label to let
consumers know. Furthermore, it is crucial to teach staffs the value of wudhuk and provide
them with the skills necessary to assist clients in choosing the right merchandise. All staffs
need to be aware that wudhuk is a spiritual as well as a physical act that is essential to a
Muslim's daily routine and overall obligation to God. Through advertising collateral and social
media initiatives, buyers may be educated about the religious importance and advantages of
wudhuk-friendly cosmetics.

8.2 Gender-Specific Staffing

Including personnel based on gender is another essential component of adhering to Islamic

values. In Islam, modesty and seclusion are highly valued, particularly when it comes to
relationships between men and women. Hannan Medispa may establish a welcoming and
compliant atmosphere for its Muslim clientele by making sure that male patrons are attended
to by male personnel and female patrons by female staff.

Currently, Hannan Medispa Melaka operates with a team of only three staff members,
all of whom are women. It is difficult to serve Muslim male clients in accordance with Islamic
guidelines under this staffing environment. The lack of male employees means that female staff
members must deal with male clientele, which can be awkward and sensitive to cultural
differences. Given Islamic beliefs on gender roles and modesty, this can be an especially
difficult issue. Islamic teachings place a strong emphasis on modesty and appropriate behaviour
between men and women who are not members of the same direct family (non-mahram). The
Qur'an instructs both men and women to lower their gaze and guard their modesty.

“And enjoin believing women to cast down their looks and guard their private parts and not
reveal their adornment except that which is revealed of itself, and to draw their veils over their

33
bosoms, and not to reveal their adornment save to their husbands, or their fathers, or the
fathers of their husbands, or of their own sons, or the sons of their husbands, or their brothers,
or the sons of their brothers, or the sons of their sisters, or the women with whom they
associate, or those that are in their bondage, or the male attendants in their service free of
sexual interest, or boys that are yet unaware of illicit matters pertaining to women. Nor should
they stamp their feet on the ground in such manner that their hidden ornament becomes
revealed. Believers, turn together, all of you, to Allah in repentance that you may attain true
success.”

Surah An-Nur (24:31)

The Hadith, where the Prophet Muhammad (PBUH) emphasized the value of modesty
as a component of faith, lends more credence to these ideas. It is easier for Muslims to uphold
these values when gender-specific services are provided, creating a courteous and cozy
atmosphere that is consistent with their religious duties.

Hannan Medispa should create a focused recruitment program that gives employing
more male employees to serve male clients priority to address these staffing and operational
concerns. In order to reach possible prospects, this may entail posting job positions only for
male candidates and collaborating with nearby Islamic groups. Hiring can also be sped up by
providing incentives to current employees who recommend eligible male prospects.

It is imperative that all staff members receive training session on the value of modesty
and gender relations in Islam. The training program need to encompass topics such as managing
scenarios in which personnel with a certain gender identity is unavailable and upholding
professionalism while acknowledging cultural sensitivity. Staff members will be kept informed
about best practices and these concepts will be reinforced with the use of educational materials
and frequent seminars.

Getting involved with the Muslim community in your area is crucial to better
identifying their demands and preferences. Setting up feedback sessions or community events
can help gather information and establish credibility with prospective customers. Further
strengthening community relations will be achieved by collaborating with nearby mosques and
Islamic groups to raise awareness of the spa's adherence to Islamic values and gender-specific
services.

34
 Lastly, investing on facility upgrades to designate gender-specific spaces for the spa
such as distinct waiting areas and service areas will guarantee that clients are treated with
respect and comfort while they are there. Increasing client satisfaction will also come from
using flexible scheduling to allow for gender-specific service periods without interfering with
general operations.

35
9.0 Conclusion

In a conclusion, Hannan Medispa Melaka is a unique and pioneering establishment in

Malaysia's aesthetic and wellness industry, distinguished by its seamless integration of modern
medical spa services and traditional Islamic values. This innovative approach not only
addresses its clients' physical wellness needs, but also promotes spiritual harmony in
accordance with Islamic principles. Hannan Medispa Melaka provides a holistic and inclusive
service experience by focusing on Halal compliance in all products and treatments, respecting
privacy and modesty, and accommodating its clients' specific cultural and religious
preferences. The spa's dedication to quality management is evident in its customer-centric
approach, which includes the ability to request Muslim staff and prayer facilities,
demonstrating a deep respect for its clients' beliefs. Hannan Medispa Melaka effectively
resolves customer complaints by strategic hiring, advanced pain management, and meticulous
scheduling, resulting in higher overall service satisfaction. The spa's sophisticated use of digital
marketing platforms enhances its reach and appeal. Lastly, Hannan Medispa not only excels in
providing exceptional aesthetic treatments, but also maintains a hospitality model that is
consistent with and respectful of Islamic concepts, cementing its reputation as Malaysia's
leading wellness destination.

36
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Hasanuzzaman, H. (n.d.). Contribution of Prophet Muhammad to the Development of Arab
Culture and Civilization. IJFMR23044723, 5(4). Retrieved June 7, 2024, from
www.ijfmr.com
Hashim, P., & Hashim, M. (2013). SCIENCE & TECHNOLOGY A Review of Cosmetic and Personal
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11.0 Appendices

Figure 5: Miss Suzilitha Willy, the Branch Manager of Hannan Medispa Melaka

Figure 6: Miss Nurul Nazirah, the Senior Manager of Hannan Medispa Melaka

Figure 7: List of products originally from Hannan Medispa

38
 Figure 8: Halal Certificate of Keratin Therapy Lisse Design

Figure 9: Variety colours of the hair colour product at Hannan Medispa

Figure 10: Dr Hannan section in a local newspaper

39
Figure 11: Hair treatment section in Hannan Medispa Melaka

Figure 12: Prayer room

Figure 13: Waiting area for guests.

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Figure 14: Book pamphlet of Hannan Medispa

Figure 15: Book pamphlet of Hannan Medispa

Figure 16: Room for consultant session

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