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 What painting a room
““T love Skyline

Bee Oh can do for YOU

We don’t have to tell you... you know from experience. New

color on your walls is like a new hat... or a new hair-do when
you're feeling bored. It perks you up, gives you a whole new outlook
about yourself as well as your home. And with paints so easy to
apply these days, you can have new color on your walls... so
& camellia Pink's for quickly and inexpensively.
me...il’s such a The thing is to choose exactly the right color to give the effect you
happy color. Makes
want. And that’s where you’re in for a thrill... we can show you
me feel good.”
so many beauties! A
Do you like cool colors or warm ones? Do you want your room to
be quiet and restful or bubbling over with fun and sparkle? What-
ever it is, you’ll find the color that’s very personally yours in our
complete selection of the loveliest colors ever. |

See them all at a glance on our Cascade of Colors

“T like a room to ’ , :
Bubble over with cheer Very, very pale tints, delicate pastels, a wide range of in-between
... Sunlight Yellow tones, deep greens, browns, blues, reds . . . they’re all here, all
does just that.” beautiful.

They’rearranged so you can see them all at onceand lift out swatches
of those you like. You can take them home to compare with your
furnishings and make certain you have the perfect color for you.

/ fashionable

‘OLORS

“Starlite Gold is
my color—it
has such
a rich look.”

Copyrighted 1956 by The Sherwin-Williams Co., Cleveland 1, Ohio

Here’s where good decorating starts Here’s how it works
In the average room, there are four large color areas Next to the walls, your rug is the largest color area.
that make up its harmony .. . walls, rug, furnishings Let’s say yours is green. So, in our book, find a green
and draperies. So, to make it easy for you to be sure of similar to your rug. Through cut-out ‘“windows’’ on
room harmony, Sherwin-Williams color experts have that page you’ll see three other colors that go with
prepared this very complete book that shows four go- it. You can use any variations of these colors for walls,
together colors on every page. It’s so easy to use. woodwork, furnishings and be sure of color harmony.

If that particular harmony is not just what you wanted,

find another green and find a completely different
harmony. In fact, you ean find any number of color
schemes to go with your furnishings. Do come in to
see and borrow this wonderful book.

CEILING—Super Kem-Tone Princess lvory

WALLS—Super Kem-Tone Light Lilac
WOODWORK—Kem-Glo Light Lilac
BOOKSHELF LINING—Kem-Glo Spruce Green
FURNITURE— Globe Parlor Furniture Co., Inc., High Point, N. C.
FLOOR COVERING—Sanford Carpets, New York, N. Y.
Such lovely rooms with Super Kem-Tone Colors
What a wealth of beauty you can create with Super lap marks, always dries to a smooth, rich finish that
Kem-Tone colors! Look at these rooms, for example. makes your walls look truly luxurious. And for wood-
Like the various rooms in your own home, each has a work, you can get the same lovely colors in Kem-Glo,
character all its own. Note how the different wall the easy-to-use lustre enamel. Below we are giving
colors, all lovely, bring out the individuality of each you the complete painting and furniture specifications
room. Note, too, how the generous use of white... for the room pictured on this page.
ceilings, woodwork, walls, furnishings . . . creates an
seme
airy feeling in each and serves to relate the rooms in
a house to each other. WALLS—Super Kem-Tone Celeste Blue
CEILING—Super Kem-Tone Shasta White
Such stunning effects are easy to duplicate in your BEAMS—Kem-Glo Celeste Blue
home, with Super Kem-Tone, the latex wall paint. LIVING ROOM FURNITURE—Erwin-Lambeth Inc., Thomasville, N. C.
DINING ROOM FURNITURE—Drexel Furniture Co., Drexel, N. C.
Even if you’ve never painted before, you’ll get beau- CARPETING—Bigelow Rugs and Carpets, New York, N. Y.
tiful results. For Super Kem-Tone shows no brush or FLOOR LAMP & LIGHTING FIXTURE—Lighftolier Inc., Jersey City, N. J.
WALLS—Super Kem-Tone Suede Gray WALLS—Super Kem-Tone Clifton Green
CEILING—Super Kem-Tone Shasta White CEILING—Super Kem-Tone Green Tint
SHELF LINING—Kem-Glo Apricot DOOR—Kem-Glo Stay White
FURNITURE—Broyhill Furniture Factories, Lenoir, N. C. WOODWORK—Ken-Glo Clifton Green
TELEVISION SET—RCA Victor, Camden, N. J. FURNITURE—Drexel Furniture Co., Drexel, N. C.
VENETIAN BLIND—Hunter Douglas Corp., New York, N. Y.

WALLS, CEILING . .- Super Kem-Tone Shasta White

DADO, WOODWORK, BEAMS . ... . Kem-Glo Spruce Blue
FURNITURE . + +e «© © «© « « « «Empire Furniture Corp., Johnson City, Tenn.
FLOOR COVERING Ce BO ey BET Sanford Carpets, New York, N. Y.
 WALLS—Super Kem-Tone Sunset Rose
CEILING—Super Kem-Tone Shasta White
WOODWORK—Kem-Glo Sunset Rose WALLS, CEILING—Super Kem-Tone Golden Yellow
FURNITURE—Lee L. Woodward Sons, Owosso, Mich. DOORS, WOODWORK—Kem-Glo Golden Yellow
FLOOR COVERING—Bigelow Rugs and Carpets, New York, N. Y. FURNITURE— Calvin Furniture Co., Grand Rapids, Mich.
Adjoining Room: WALLS—Super Kem-Tone Appleblossom FLOOR COVERING —Armstrong Cork Co., Lancaster, Pa.
WOODWORK, SCREEN—Kem-Glo Appleblossom LIGHT FIXTURE—Lighfolier, Inc., Jersey City, N. J.
te) FLEXALUM DRAW DRAPERY—Hunter Douglas Corp., New York, N. Y.
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Perhaps you like
one-color decoration
You can achieve many different and dramatic ef-
fects by using variations of one color inaroom...
like the living room opposite with its gradation of
deep to pale pinks... or the all gold dining room
below it. At right, varying tones of mauve from
pale to purple are rich against ivory walls, while
below light and dark greens make a stunning bed-
room. You can easily work out monochromatic
themes in your home with Super Kem-Tone latex
wall paint and Kem-Glo lustre enamel . . . they
come in a complete range of matching colors.

WALLS—Super Kem-Tone Light Ivory

CEILING—Super Kem-Tone Mauve
SHUTTERS—Kem-Glo Mauve
WALLS—Super Kem-Tone Periwinkle WOODWORK—Kem-Glo Light Ivory
CEILING and ALCOVE—Super Kem-Tone Pinehurst Green FURNITURE—Thomasville Chair Co., Thomasville, N. C.
SHUTTER DOORS, WOODWORK—Kem-Glo Periwinkle
FURNITURE—Lucas National Inc., Asheboro, N. C.
FLOOR COVERING—Bigelow Rugs and Carpets, New York, N. Y.
 agg
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WALLS—Super Kem-Tone Bermuda Turquoise

CEILING— Super Kem-Tone Pastel Blue
FOLDING DOORS—Kem-Glo Stay White and Bermuda Turquoise
WOODWORK—Kem-Glo Stay White
FURNITURE—Kent-Coffey Mfg. Co., Lenoir, N. C.
FLOOR COVERING—Mohawk Carpet Mills, Inc., Amsterdam, N. Y.

The flow of color makes for good balance

Good color balance achieves a serene, uncluttered With Super Kem-Tone, the latex wall paint, you can
effect. For example, the two bedrooms shown. The one so easily create all these lovely effects ... and many
above blends the walls with the rug, and brings the more, for there are so many colors to choose from. And
white trim from window to folding screen to accesso- whether you choose pastels or deep tones, you can be
ries. In the other delicate pink comes down from the sure of a luxurious finish that’s guaranteed washable.
ceiling to bed in stunning contrast with the dark walls. You can be sure, too, of a paint job you'll be proud
The other two photographs show how a room can of ...for fast and easy Super Kem-Tone is perfect for
extend into the adjoining one by the flow of color, “‘do-it-yourselfers.”” For your woodwork, you'll find
attaining a homey feeling of spaciousness. Kem-Glo the easiest enamel in the world to apply.
 |
|W

qf

in

CEILING—Super Kem-Tone Ripple Green CEILING—Super Kem-Tone Appleblossom

WALLS—Dining Room, Super Kem-Tone Citron WALLS—Super Kem-Tone Midnight Green
WALLS—Living Room, Super Kem-Tone Ripple Green WOODWORK—Kem-Glo Appleblossom
WOODWORK—Dining Room, Kem-Glo Citron, FURNITURE—Stanley Furniture Co., Inc., Stanleytown, Va.
Living Room, Kem-Glo Ripple Green VENETIAN BLIND—Artcraft Venetian Blind Mfg. Co., St. Louis, Mo.
FURNITURE—Craddock Furniture Corporation, Evansville, Ind.
CARPET—Mohawk Carpet Mills, Inc., Amsterdam, N.Y.

CEILING—
Super Kem-Tone Linden Green

WALLS—
Plaster— Super Kem-Tone Ramona Green
Brick— Shasta White

FURNITURE—
Upholstered—B & W Upholstering,
Inc., High Point, N. C.

Occasional— Universal Co.,

High Point, N. C.

TELEVISION SET—
RCA Victor,
Camden, N. J.

FLOOR COVERING—
Cork—Armstrong Cork Co.,
Lancaster, Pa.

Carpet—Mohawk Carpet Mills, Inc.

Amsterdam, N. Y.

we)
 WALLS—Super Kem-Tone Melodie Green
CEILING—Super Kem-Tone Light Caprice
WOODWORK, DESK, GAME TABLE—Kem-Glo Melodie Green
PEG-BOARD, DESK-TOP, STOOLS—Kem-Glo Light Caprice
BEDROOM FURNITURE—Thomasville Chair Co., Thomasville, N. C.
LAMPS—Lightolier, Inc., Jersey City, N. J.

For the Children... a ‘“‘hideaway’’ of their own

A world of their own for the young . . . peace and The room opposite adopts a younger theme. Red
quiet for their parents! That’s reason enough for and white clowns cavorting on walls of Pink Mist
the room above, designed expressly for lively boys. could fill any kindergartner with dreams of the “big
Ceiling-high windows reflect warm light without glare top”’ delights. Generous use of white, with blue for
from the sunlit ceiling throughout the room... di- the ceiling and furniture, supplies contrast and
recting ample light to the planned storage space which an airy feeling of space. These effects are so easy
doubles as a work-bench and study desk. The adjust- to achieve with Super Kem-Tone, the latex wall
able lamps throw light where needed and add the paint, and Kem-Glo, the miracle lustre enamel... .
bright note boys like. Cool green walls provide the both are so amazingly durable and washable to defy
right background for the rich, warm tones. the hard wear you can expect from children.

10
Other Ages, Other Ideas
The delight of teen-age girls in their own
“hideaway’’ is reward enough for creating
this room. Blue walls, blending closely with the
carpeting, bring out the charm of the French
Provincial furniture. The play of the gold in
the coverlets with printed flounces adds the
desired warm note... while the pin-up panel
on the closet door and the window-seat
storage chest cater to the fads of teen-agers.

A complete departure from traditional

“baby colors’’...and a welcome relief... is
the nursery below, with its cheery sunlit walls.
However, pink is retained in the ceiling, re-
peated in Venetian blind, chest and bassinet,
and finds its way to the floor in the deeper
tones of the gay checked slipcover and prac-
tical tweed carpeting. All together, it provides
a warm welcome for a tiny new citizen.

WALLS—Super Kem-Tone Wedgwood Blue

CEILING—Super Kem-Tone Princess Ivory
WOODWORK—Kem-Glo Wedgwood Blue
FURNITURE—Broyhill Furniture Factories, Lenoir, N. C.

see

WALLS—Super Kem-Tone Pink Mist WALLS—Super Kem-Tone Light Caprice

CEILING—Super Kem-Tone Skyline Blue CEILING—Super Kem-Tone Appleblossom
WOODWORK—Ken-Glo Pink Mist WOODWORK—Kem-Glo Light Caprice
FURNITURE—Kem-Glo Skyline Blue and Staywhite CHEST—Kem-Glo Appleblossom
FURNITURE—Lullabye Furniture Corp., Stevens Point, Wisc. FURNITURE—Bylo Furniture Co., Statesville, N. C.
FLOOR COVERING—Armstrong Cork Co., Lancaster, Pa. FLOOR COVERING—Bigelow Rugs and Carpets,
New York, N.Y.
11
 Anyone can do it... there’s no trick to painting with
SHERWIN-WILLIAMS SU PE R K KM TO N 1D
The Deluxe Washable Latex Wall Paint

energy and get marvelous results, use the Kem Roller-

Koater . . . it’s twice as easy.
Another advantage .. . with Super Kem-Tone you
can paint and use a room the same day. There’s no long
wait to put your furnishings back in place, for Super
Kem-Tone dries in an hour. And when_thoroughly
dried, it’s guaranteed washable...important when you
need to wash off finger smudges or wash the entire wall.
And for “‘ do-it-yourselfers’’ here’s another wonderful
It’s the most widely-used wall paint in America. And feature. When the job is done, it’s easy to cleanup...
that’s simply because it goes on so easily right over pre- just wash your brush, Roller-Koater and tray in soap
viously painted surfaces ... over wallpaper, plaster and and water in the kitchen sink. No need for turpentine
wallboard, too... and gives such a gorgeous finish. With or other paint thinner. Super Kem-Tone makes paint-
a brush you’ll do a beautiful job. But to save time and ing so easy, from start to finish.

ronment

« Vag
) Easy to Open and Close
As easy to open as a jelly jar! Snap off the
metal ring, lift up the lid .. . presto! your
can is open. Tap down the lid, snap on the
Sa
Whale SuperDus ring . . . it’s closed and air-tight.
aa

Super Kem-Tone Assures All These Advantages

e No thinning... stir and apply e One coat covers most surfaces

e Needs no primer or sealer— e It’s twice as fast with the Kem

except for bare plaster Roller-Koater®
A gallon does the walls of the Dries in an hour, a ‘‘new room”
average room in less than a day

Goes on smoothly, always dries Even amateurs can get excel-

evenly lent results

Guaranteed Washable
After Super Kem-Tone has dried for three to four weeks, it’s guaranteed
washable. Smudges, grease, dirt, even crayon marks wash off with ordi-
nary household cleaners.

Where to Use Super Kem-Tone

In living rooms, dining rooms, bedrooms, halls, play rooms... wherever
you want a luxurious, flat finish that’s rubber-tough. Super Kem-Tone goes
on easily over wallpaper, plaster, wallboard, brick and previously painted
surfaces. Over new plaster, apply a first coat of Wall Primer and Sealer.
 Rone oe Sea css ea a

Prepare the surface Getting ready to paint *Cut-in”’ at all corners

Paste down loose wallpaper and dust with Move out all the furnishings you can. Cover Corners are difficult to paint with a
soft cloth. Gloss and semi-gloss surfaces up rug and remaining furniture to protect Roller-Koater. So, with your Kem Trim
should be washed with a strong solution from spatters ... you can get inexpensive brush, paint a narrow strip...at corners
of tri-sodium phosphate, or similar type dropcloths for this. Just before using paint, of walls, along walls at ceiling, and round
paint cleaner. Rinse thoroughly, then stir it thoroughly from bottom of can with all woodwork. “‘Cut-in”’ one area, follow
sand. Sand new woodwork. Fill nail a lifting motion. immediately with the Roller-Koater.
holes and cracks with Plastic Patch.

Roller-Koater Paint ceiling first Start walls in corner

Dip Roller-Koater into shallow end of Start in corner, work the short way of the Start near top, roll up, then down, over-
the tray and roll it back and forth into room, rolling forward, then back over the lapping the ‘‘cut-in”’ strip. Roll 3 or 4
the paint until the roller is uniformly same strip. The first strip should overlap strips—just as you did on the ceiling—
covered. Gently shake excess paint back the “‘cut-in”’ edge. Roll a second strip, then then lightly cross-roll to spread the paint
into the tray. If this is your first experi- a third, each slightly overlapping. Then, evenly. Finish one complete wall be-
ence with a Roller-Koater, try a few smooth the paint by cross-rolling lightly fore stopping . . . you’ll be surprised at
practice rolls on a newspaper first. without refilling the Roller-Koater. how fast Super Kem-Tone goes on.

Clean up spatters as you go Painting over bare plaster Quick clean-up

Super Kem-Tone dries rapidly, so the Follow the same painting procedure as Wash Roller-Koater, brush and tray in
sooner you wipe off stray spatters, the above, except ... always make certain that kitchen sink. Use warm water and plenty
easier. Keep a cloth dampened in water new plaster is thoroughly dry. On bare of suds .. . soap or detergent ... and
handy for this purpose. You’ll be sur- plaster apply a first coat of Wall Primer wash thoroughly. Rinse in clear water
prised at how little you spatter when and Sealer. Where wallpaper has been re- and hang up to dry. Do this before
you paint with a Kem Roller-Koater. moved, wash off glue size and wallpaper Super Kem-Tone hardens in your paint-
paste with hot water. Rinse throughly, ing tools. When dry, wrap in paper.
and allow surface to dry before painting.
13
 It’s easy to put “Patterns in Paint”
on your Super Kem-Tone Walls!
Just roll
them on with
Super Kem-Tone
Applikay*

For you people who prefer patterned walls, here’s good news.
Applikay is the easiest way in the world to have them. In fact,
Applikay designs give your walls a new beauty such as no other
method can achieve. They’re really exquisite, as you’ll agree
when you see them in our store. And another thing! You can
work out the designs in the exact colors you want, just as
though custom-made for you.

Applikay is a fabulous new design paint. It bonds itself firmly

to Super Kem-Tone, the latex wall paint, and when dry, both WALLS—Super Kem-Tone Light Chartreuse and Miramar Green
are washable. It’s no trouble to do, for the amazing Applikay CeOP Meadow ON es lie oon Ue
Design Roller does the work.

CHOOSE FROM LOVELY APPLIKAY DESIGNS

Applikay directional designs are Birchbark, Ivy, Home-
spun, Meadow Flower, Plume and Wheat. These are
most effective when applied in panel effects which
offer countless ways to achieve individuality in decora-
tion. And, paneling is the easiest way to apply Applikay.
Applikay non-directional designs are Evening Star,
Falling Feather, Fern, Jackstraw, Ming, Silken Fleece
and Snowflake. These may be applied either in lovely
over-all effects or in striking panelled effects.

Applikay Fern Design in Moonmist White over Super Kem-Tone

Bermuda Turquoise.

14
 It’s so easy to do!
1. Give your walls a coat of Super Kem-Tone
in the color you prefer. Let dry at least
one hour but not more than three weeks.
=

2. Roll on Applikay in the ae

NE,
nt
design and color you choose. Ate
—
-
It’s as easy as that!
Se,
we
#

START IN LEFT CORNER PROTECT THE CEILING FINAL VERTICAL STRIP

Start in a left corner at the top and roll To keep the design off the ceiling, hold stiff For the final vertical strip on the wall, mask
down. Protect adjacent wall with card- cardboard between ceiling and roller, as the area already done and roll your Appli-
board as shown. Start next strip at top as illustrated. kay design from the bottom up.
close to the first as possible and roll down.
So on across the wall. Ask for our APPLIKAY CUSTOMER SERVICE SHEET

Applikay Plume Design in Moonmist White over Applikay Snowflake Design in Moonmist White over
Super Kem-Tone Flamingo. Super Kem-Tone Wedgwood Blue.

15
 ee teBe dedie ee he

Your kitchen ... decorated for ‘‘living’’

with lovely new colors
i Deku orey

No doubt you’ve noticed the revival of

the old American custom of ‘‘eating in the
kitchen.’’ But how different modern kitch-
ens are! Planned work space, with stream-
lined cupboards and appliances, saves
effort. No doubt you’ve noticed, too, that
more and more, cabinets are in color. And
gorgeous colors in easy-to-clean Kem-Glo
enamel make today’s kitchens gay and
friendly for work, family meals or snacks
at any hour.

CEILING, SIDEWALL—Kem-Glo Flesh Pink

UPPER CABINETS, DINING NOOK WALLS—Kem-Glo Green Stone
LOWER CABINETS, OVEN WALL—Kem-Glo Camellia Pink
LYON KITCHEN—Lyon Metal Products, Inc., Aurora, Ill.

16
 You can be daring with color
You needn’t be conventional with ‘‘kitchen
colors”... there’s no such thing any more.
Use the colors that make you happiest.
Kem-Glo brings you a complete range in a
beautiful finish that looks like baked enamel,
washes as easily as your refrigerator. Pink, for
example... here you see it in two decidedly
different effects. Opposite, pale and deeper
pink are teamed with Green Stone which flows
from dining area across the cupboards to the
utility room, with a fine sense of continuity.
At right, two pinks with blue have a quieter
look. The blue in the wall pattern, on snack
bar and floor seems an extension of the sky,
creating a welcome sense of space.
WALLS—Kem-Glo Flamingo
CABINETS—Kem-Glo Peach Glo
REPUBLIC KITCHEN—Republic Steel Kitchens, Canton, Ohio

Blue revival
There’s a swing to tradi-
tional blue-and-white...
but with what a differ-
ence! Here you see it
spiked with cheery yellow
from work corner to social
center. Note how the blue
band above white cup-
boards repeats the striped
motif of the floor so that
the two areas flow to-
WU avavet ei ee ee ed q - gether. You can do it too
_ aan with Kem-Glo... it’s the
easiest enamel in the
world to apply.

WALLS—Kem-Glo Colony Blue

CABINETS—Kem-Glo Stay White
REPUBLIC KITCHEN—Republic Steel Kitchens, Canton, Ohio

17
 CEILING—
Kem-Glo Stay White

WALLS—
Kem-Glo Wedgwood Blue

CABINETS—
S-W Oil Stain Maple (re-
duced), .with Mar-not Gloss sneer
sue

Varnish

REPUBLIC KITCHEN—
Republic Steel Kitchens, Can-
ton, Ohio

Me

Four smart kitchens

... each with a different personality

Four different styles, color-schemes and

characters . . . each lovely in its own
right! In two .. . the blue-and-green
kitchen above and the all-pink one at
right .. . natural wood cabinets stage a
fashion comeback . . . note how they
continue around each room for good bal-
ance, and how the warm wood tone is re-
peated in the wicker dining chairs above.

The cozy kitchen at left, in brilliant red-

and-white, gains a larger look by bringing
the white of the cabinets to the dining
room floor. At top of the opposite page,
the kitchen-laundry combination poses
deep green and red against delicate pink
fora sophisticated look.

eae

WOODWORK, CABINETS... Kem-Glo Stay White

WALLS —Kem-Glo Monterey Red
BRICK FLOOR—Kem-Glo Stay White
OVERHANG—S-W Oil Stain Dark Oak with Mar-not Varnish
18 REPUBLIC KITCHEN—Republic Steel Kitchens, Canton, Ohio
 ... Utility rooms, too
Of course you’ve noticed the growing
trend of combining kitchens with utility
rooms... it makes work so much easier.
And, whatever combination your kitchen
is, you can be sure of long-lasting beauty
~ytectechatoata
with Kem-Glo, the enamel that with-
stands cooking spatters and steam, and
washes as easily as your refrigerator.

WALLS—Kem-Glo Shell Pink and Pinehurst Green

WALLS-—Kem-Glo Flamingo
CABINETS—Kem-Glo Stay White
CABINETS—S-W Oil Stain9 Platinum with Mar-not Satin Finish REPUBLIC KITCHEN—Republic Steel Kitchens, Canton, Ohio
CURTIS KITCHEN—Curtis Companies, Inc., Clinton, lowa 19
 Look at these beauties . . . each so lovely, each so differ-
ent! They give you an idea of the many, varied ways
you can decorate your bathroom.

Compare the two on this page. The larger room above

blithely harmonizes four colors... blue and red walls,
with pink fixtures and yellow accessories distributed
throughout the room for good color balance.

How different is the small room at left! This room fea-

tures one wall color with a single dark accent lining
the recessed cosmetic shelves .. . it makes a lovely back-
ground for the sleek blue fixtures.

A glance at the opposite page will show you still other

ideas for color harmonies that are ‘“different.’’ All are
easy to duplicate with Kem-Glo, the easy-to-clean enamel
you can get in so many wonderful colors.
WALLS—Kem-Glo Golden Yellow
SHELF RECESS—-—Kem-Glo Monterey Red
AMERICAN STANDARD BATHROOM—American Radiator & Standard
Sanitary Corp., Pittsburgh, Pa.
BATHROOM AT LEFT
WALLS—
Kem-Glo Cashmere Blue and Monterey Red
CABINETS—
Kem-Glo Stay White

AMERICAN STANDARD BATHROOM—

American Radiator & Standard Sanitary
Corp., Pittsburgh, Pa.

BATHROOM AT RIGHT
WALLS—
Kem-Glo Camellia Pink and Monterey Red

AMERICAN STANDARD BATHROOM—

American Radiator & Standard Sanitary
Corp., Pittsburgh, Pa.

icomonesiosyen

WALLS—Kem-Glo Golden Yellow and Heather WALLS—Kem-Glo Wedgwood Blue and Peach Glo
CABINET—Kem-Glo Aster Pink CABINET—Kem-Glo Wedgwood Blue
BEAUTY QUEEN BATHROOM—Toledo Desk and Fixture Corp., Maumee, Ohio BEAUTY QUEEN BATHROOM— Toledo Desk and Fixture Corp., Maumee, Ohio

21
You never dreamed enameling could be so easy...
until you’ve tried Swerwiw-Wiuiams K M-GLO’

America’s favorite lustre enamel for all woodwork,

kitchens and bathrooms, indoor and outdoor furniture.

Once people have tried Kem-Glo, they want it for any enamel-
ing they plan to do. That’s because Kem-Glo is so easy to
use ... actually the easiest enamel there is. It flows off the
brush or Roller-Koater freely . .. shows no brush or lap marks.
And it gives such a beautiful finish. Like baked enamel .. .
smooth, hard, as easy to wash as your refrigerator. Another
thing! Kem-Glo needs no undercoater . . . you save time.
And it dries in only 3 to 4 hours so you can redecorate your
room and use it the same day.

Kem-Glo colors match Super Kem-Tone,

the latex wall paint.

That means you can follow the trend to have woodwork match
walls in color... yet give it the rich, subdued lustre that’s so
luxurious. And you can work out wonderful harmonies for
kitchens and bathrooms to go with the interesting modern
floor coverings and colorful appliances. Come see our book of
color schemes . . . and discover what fun it is.

Kem-Glo can... easy

to open and close

Snap off the metal ring, lift up the et

‘ 7
lid... the can is open. Tap down the
lid, snap on the ring... it’s closed, K
is
\|
f

air-tight. GLO c
_ TO Mrinal tinverel HF ;
PAS Wudrowec geet Hee

e Ready to Use, stir and apply e No primer or sealer required

e One coat covers most surfaces e Needs no enamel undercoater

e New plaster requires two coats ee prustvor, KerasRolles,

e Dries in 3 to 4 hours e Looks and washes like baked

enamel
e Covers wood, plaster, metal, i“
wallboard, brick, previously ® Boiling hot water won’t mar its
painted surfaces. finish
Equipment you'll need
Stir Kem-Glo thoroughly from bottom of can with a of the first can, mix the two together well, and resume
lifting motion. Mix enough to complete the job. How- painting. Use Kem Feather-Flo Trim Brush on wood-
ever, if you see that you are running out, stop in a work, Kem Feather-Flo 4-inch brush or Kem Roller-
corner of the room; stir up a new can, add the remainder Koater on walls.

i
St
&

Get room and surfaces ready Do ceilings first

Cover floors and furniture. With any good household cleaner, Start in a corner, work the short way of the room. With the
wash dirt, wax and grease from surface to be painted. Dull Kem Roller-Koater, roll a strip as far as you can conven-
high-gloss surfaces by washing and sanding. Sand rough iently reach. Roll a second and third strip, each slightly
wood surfaces smooth and wipe. Fill cracks and nail-holes. over-lapping. Without refilling, cross-roll lightly.
Pr ci

Enameling walls Cross-roll lightly

Start at the top, in a corner. With 2-inch brush, paint a strip When you’ve finished 3 or 4 strips, cross-roll lightly with-
in corners and around woodwork. Do a convenient area, and out refilling the roller . . . always working from the unpainted
follow with the Kem Roller-Koater. Roll 3 or 4 overlapping area into the painted area. Then level off up and down.
strips as far down the wall as you can conveniently reach.
nese : nantes cme eam

Enameling bare plaster

Follow the same procedure as above, except .. . make certain
that new plaster is thoroughly dry. On old plaster where
wallpaper has been removed, wash off all glue size and paste
with warm water. Rinse thoroughly. Be sure surface is dry
before painting. No primer or undercoater is required. Just
apply two coats of Kem-Glo. Allow 24 hours’ drying be-
tween coats. Sand first coat lightly before applying second.

Wash tools immediately

Never let enamel harden in brushes or Roller-Koaters. Clean
with Kem Paint Brush and Roller Cleaner (see page 42).
Enameling woodwork
Use Kem Feather-Flo Trim Brush. Work with the grain of
the wood, lengthwise of the boards. Lay on the enamel away
from the edges and flow to them, to avoid dribbling and to
get an even line. When 2 or 3 feet are painted, cross-brush
Ask for our Customer Service Sheet
lightly without refilling the brush, then level off lengthwise. when you buy your Kem-Glo.
23
 Pas CUE
Rep NSN
ey, peak al ay el, ae
ORAISE CP 5 PPAR aE So
)

PEC € <
TERE
= =(®)

BODY—SWP Gloss Rockaway Blue ;

TRIM—SWP Gloss Trim and Tinting White

BODY—SWP Gloss Soft Pink

TRIM—SWP Gloss Trim and Tinting White

Hxciting News... for you who

VASTLY IMPROVED SHERWIN-
In Full Gloss

For wood, stucco, masonry, concrete,

shingles, shakes and asbestos siding
Like all homeowners, you know Sherwin-Williams SWP House
‘ a" Paint has held the record for quality leadership for
many, many
sop eWweiion Tees years. Always searching for improvements, Sherwin-Williams
«
TRIM—SWP Gloss Trim and Tinting White chemists and colorists have come up with another important con-
tribution to better home living and home beauty.

24
 Top, SWP Gloss Winthrop Red with
SWP Gloss Trim and Tinting White
Bottom, SWP Velvet Flat White

: Fic ef sOckehegp ie Ds
BODY—SWP Velvet Flat White
SHUTTERS—SWP Gloss Terrace Green
= BODY—SWP Velvet Flat White
TRIM—SWP Gloss Terrace Green

BODY—SWP Gloss Morning Glow

TRIM—SWP Gloss Rockaway
Blue

HOUSE PAINT
* SuNBURST YELLOW
BODY—SWP Gloss Solfast Red
TRIM—SWP Gloss Trim and Tinting White

plan to paint your house this year!

WILLIAMS SWP, HOUSE PAINT
and Velvet Flat Never before has so much colorful
long-lasting beauty and protection
been built into a house paint!

These experts ... and we really mean experts ... have de- e Enduring beauty you’ve always wanted
veloped a new, exclusive formula for exterior house paint. No other e Durability heretofore unknown
e White that stays white
house paint comes even close to it . . . in brush-easy application,
e 91 Exclusive fade-resisting colors
time-defying durability and wide range of beautiful colors and for e Added years of surface protection
all types of exterior surfaces from wood to masonry and asbestos e Amazing ease of application
siding. You'll be doing your house and your pocketbook a real favor e Full-gloss or velvet-flat finish as preferred
e Highly economical because so long-lasting
when you use it. And you can use it with confidence, for more homes
© Perfected in the laboratories of the world’s
are painted with SWP House Paint than with any other brand. largest paint manufacturer

25
 BODY—SWP Gloss Radiant Pink. TRIM—SWP Gloss Seminole Gray

Choose from 91 Exclusive New House Paint Colors

in New, Improved SWP; House Paint
You'll be utterly delighted with these new colors! SWP Whites to meet every atmospheric condition
There’s such a complete range of them. Classic favorites
like grays and greens, pale pastels, rich in-between Different atmospheric conditions cause different reac-
colors, deep and bright tones... you’ll find an infinite va- tions in white house paint. So, SWP brings you a com-
riety ... all in keeping with the trend to color outdoors. plete range of white house paints, each rigidly controlled
to stay white under the conditions it was formulated to
meet. They include: Gloss White No. 471, Flat White,
The Right SWP House Paint for. . .
One Coat White, Fume-Resistant White, Trim and
... every type of house—regardless of architecture or Tinting White, No. 450 Exterior White Undercoater
surface—wood siding and shingles, shakes, stucco, con- and No. 61 Exterior White Primer. In SWP House Paint
crete, brick or asbestos siding. Order SWP in Full in white or colors, you can get the right paint for every
Gloss and Velvet Flat and be sure. exterior surface of your home.

BODY—SWP Velvet Flat Java Brown

TRIM—SWP Gloss Trim and Tinting White
 SWP White Undercoater and Primer
The different woods used in a house vary in porosity.
To make all surfaces the same, apply a first coat of
#450 White Undercoater to new or weatherbeaten
wood siding, shingles and shakes. #450 Undercoater
forms a perfect bond between the surface and the
finish coat and assures an even gloss in the finish coat.
Unpainted asbestos shingles, stucco and masonry
surfaces should have a first coat of #61 Primer.
This soaks into the pores, seals in the alkali and
makes the finish coat easier to apply.

SWP Gloss White #471

BODY—SWP Gloss Berkeley Yellow
A true sparkling white with a rich gloss that adds TRIM—SWP Gloss Trim and Tinting White

long-lasting beauty to any house. Formulated to

withstand all weather conditions, and to stay white.
In industrial areas, use Fume-Resisting White.

SWP One Coat White

This is a heavily pigmented white paint that goes on
easily, holds its whiteness and gives years of protec-
tion with just one coat. For those houses where the
paint is in good condition, and needs only to be
brightened—SWP One Coat White will give the
surface a coat and a half—with the same labor
and very little extra material cost. SWP #450
Undercoater is required when used on new or
unpainted surfaces followed by One Coat White.
BODY—SWP Velvet Flat Redwood
SWP Trim and Tinting White TRIM—SWP Gloss Trim and Tinting White

A house paint that eliminates streaking. If your house

is brick or if the body is in color— with white trim—
then use SWP Trim and Tinting White. It is a brilliant
white that does not wash off. Can be tinted or blended
with regular SWP color to produce special pastels.

BODY—SWP Gloss Ice Blue

TRIM—SWP Gloss Trim and Tinting White

BODY—SWP Velvet Flat Jersey Cream

TRIM—SWP Gloss Rock Green

27
 SWP HOUSE PAINT...

The best quality possible in paint . . . that’s what SWP House Paint has
been from the very start. To keep it the leader for quality, Sherwin-Williams
maintains a staff of highly trained technicians and chemists. Their job is
to keep on improving SWP House Paint, in pace with modern scientific
progress. That’s why, when you buy SWP House Paint, you can be sure
of the highest quality modern paint chemistry can produce.

Only highest quality ingredients used

Raw materials for paint come from all over the world and may vary in
quality. Sherwin-Williams buys and uses only those that meet the most
rigid specifications.

Quality-Control during manufacture

Each kind and color of paint is different . . . no two are alike. Each is made
according to its own precise formula. Each is rigidly controlled and carefully
checked step by step in the process.

Quality-Control after manufacturing

As soon as the paint is manufactured, it is given 9 different tests at 3 dif-
ferent times . . . immediately after it is removed from the vat; 24 hours
later, and again after 30 days. This makes sure that every gallon of SWP
is the same, uniform high quality.

Laboratory tests for durability

Right in the laboratory, Sherwin-Williams technicians test SWP House
Paint to make sure it will meet SWP’s rigid standards. This is done on the
““Weather-Ometer,’”’ a machine that simulates, within a few hours, the
effect of months of outdoor exposure.

Exposure tests for durability

On testing stations in every section of the country, wood panels are painted
with SWP House Paint and other brands, then exposed the year ’round
to weather . . . sub-zero cold, burning heat, high humidity, rain, sleet,
snow, salt spray, industrial fumes. They’re checked regularly, and the
findings reported to the laboratory to keep SWP the leader for durability.

Durability tests on actual homes

On actual homes in all parts of the country, SWP House Paint and other
brands are exposed to identical weather conditions, and checked at reg-
ular intervals, to make sure SWP House Paint gives the longest service.
the leader for quality for over 80 years

SWP Whites stay whate

There are several SWP White Paints, each formulated to meet a
certain atmospheric condition or do a special job. Each is tested
and controlled to stay beautifully white and give complete surface
protection under the conditions it was formulated to meet.

SWP Gloss White keeps itself clean

You get no streaks with SWP, because its rate of chalking is con-
trolled. ‘‘Chalking’’ is the powdery substance that rubs off all white
paints. If it chalks too fast, it washes off; too slow, it collects dirt.
SWP is controlled to keep itself clean, while it is protecting the surface.

SWP No. 473 Trim and Tinting White

SWP No. 473 Trim and Tinting White is especially intended for
producing pastel colors or for use as a white where resistance to chalk
staining of adjacent surfaces (such as brick or stone) is desired. SWP
No. 473 Trim and Tinting White may be blended with SWP colors
except Solfast Red. It may be tinted with Kem Tinting Colors up to
4 oz. per gallon, except Green No. 404 and Orange No. 401. It may
also be tinted with S-W First Quality Tinting Colors except Dragon
Red, Rose Lake or Ultramarine Blue.

SWP Fume-resisting White

Specially formulated to guard against excessive fumes in metropolitan
areas where fumes discolor regular white paint . .. it stays white.

SWP Colors resist fading

With SWP colors, you don’t have to worry about greens fading into
blue, reds turning brown and other color failures. SWP colors
are controlled to resist fading and keep their sparkling good looks.

Control of mildew
In humid climates where mildew fungus accumulates on home
exteriors, add 2 to 4 ounces of S-W Mildew Resistant Additive to
every gallon of SWP House Paint. This kills fungus, preventing un-
sightly mildew growth.

Now... easier brushing with SW P

Today—painting your home is so much easier. SWP House Paint
flows on as if the brush were lubricated. Actually, you can cover a
given area with just 14 less effort. You save time and labor.
 First steps to the best possible
finish on wood houses...
with SWP; Gloss House Paint
Remove loose paint
With scraper or wire brush, scrape off
HOW MANY COATS? flaking, blistered or chipped paint. Sand
to smooth edges. Spot-prime bare spots
This depends on the condition of the surface you are covering. Read the with #450 Undercoater before applying
two different systems described, then check the entire surface of your the over-all coat of 4450 Undercoater.

house to determine which one you should use. We will be glad to help
rr
you check, without obligation to you.

The 2-coat system is recommended over new wood or previously painted

surfaces where the paint film shows non-uniform weathering. It may be
hard in some areas, soft in others, unusually dirty in still others, due to
different exposures to the weather. In such cases, apply a coat of #450
Undercoater as it comes in the can, to uniform the surface. After at
least 48 hours’ drying, apply 1 coat of SWP House Paint as it comes
in the can.

The I-coat system is recommended only for previously painted surfaces

over white or light shades where the paint film is in firm condition.
Apply one coat of SWP One-coat White, a heavily pigmented white Replace damaged wood
paint that brushes on easily and gives full protection in just one coat. Clean out dirt and grass from boards
Cannot be tinted. close to the ground. Replace damaged
boards. Prime the new boards with #450
Covering Capacity Undercoater at once.
SWP Gloss House Paint covers 550 sq. ft. per gallon. SWP #450
Undercoater covers approximately 450 sq. ft. per gallon. The right time to paint
Best time is during a period of clear, dry
weather when the humidity is low. Painting
in the hot sun is bad for you and the paint.
After a rain, give the surface time to dry
BODY—SWP Gloss Winthrop Red before painting. Painting while it’s foggy or
TRIM—SWP Gloss Trim and Tinting White late in the evening as dew falls is not con-
ducive to a good paint job.

It’s easy if you do it this way

Plan your painting . . . you don’t have to do
the whole house at once. Paint a side at a
time, when it’s not in the sun. Begin at the
top and paint across the side in convenient-
to-reach strips. Window frames provide a
stopping point while you paint the sash. Do
shutters and screens in the basement.

Play it safe this way

Make sure your ladder is strong and firm.
The distance from the foot of the ladder to
the wall should be about 14 to 14 the height
of the ladder. If it rests on cement, use
ladder shoes to prevent slipping. Hang your
paint cans to the ladder. Cover walks, shrub-
bery and dormer roofs with drop cloths,
 BODY—SWP Velvet Flat White. DOOR—SWP Gloss Virginia Green

What you should know about painting

STUCCO, MASONRY, SHAKES or ASBESTOS SIDING

Painting stucco, masonry, shakes or asbestos siding HOW MANY COATS?
is different from painting other exterior surfaces.
Unpainted surfaces
These surfaces may range from a smooth, fairly tight
surface to the rather porous concrete block. There- When the stucco, masonry surface or asbestos shin-
fore, surface preparation is very important. Ask for gles have no cracks, are in firm condition and need
our booklet on preparing these surfaces for painting. no special treatment, apply a coat of SWP Primer
No. 61, tinted with Kem Tinting Color as recom-
a Fill Cracks mended on the label or color chip of the finish coat.
Shakes and other wood surfaces should be primed
Prime. Fill cracks in this
manner: Mix some Exterior with SWP Exterior Undercoater No. 450. Allow 48
Cement Patching Plaster, hours to dry and apply SWP Flat House Paint as it
such as Reardon’s Patching comes in the can. Asbestos shingles must be exposed
Cement, with SWP Exte- one year before they can be painted.
rior Undercoater No. 450,
or finish coat to desired con- Painted surfaces . in good condition
sistency for easy filling of cracks with a stiff brush, op- On surfaces in good condition, apply SWP Exterior
erated in a circular motion. Allow 24 hours to dry.
Undercoater No. 450 tinted with Kem Tinting Color
as recommended on the label or color chip of the
Concrete Blocks finish coat. Allow two to four days’ drying before
They are usually very applying finish coat of SWP Exterior Velvet Flat
rough; some have voids big
Paint. One coat SWP Exterior Velvet Flat Paint
enough to put your little
finger in. Must be filled with
may be sufficient for factory-primed shakes and
grout mixture ... 3 parts wood shingles if they are painted within a year and
sharp sand, 1 part portland the final color is similar to the priming coat.
cement mixed with water to
a creamy consistency. Let dry 48 hours before painting. Painted surfaces . in poor condition
Stueco, concrete, brick, cement block, asbestos
WHAT TO USE shingles and other masonry surfaces may be in poor
condition as a result of peeling or loose paint or un-
SWP Exterior Velvet Flat Paint
usually porous from the use of cement water paints.
SWP Exterior Velvet Flat Paint provides full pro- They should be sandblasted to remove old paint.
tection for stucco, masonry, shakes and asbestos Then proceed as for unpainted surfaces.
shingles. It’s available in white and a complete
range of colors that are decorator-styled, beautiful Covering Capacity
and weather-resistant. There are so many, you’re SWP Exterior Velvet Flat Paint covers 200 to 500
sure to find exactly the color you want. sq. ft. per gallon, one coat.

AVERY LUBRARY 31
GOLUIMBIA UNIVERSIT(
 How to apply
pono ;i

THE EASY WAY TO FIGURE HOW MUCH PAINT YOU NEED

It’s better to buy too much than too little . . . you can return unopened cans.
The amount needed varies with the condition of the surface. To find out the On these two pages, we illus-
amount usually needed, multiply the distance around the house by its average trate the steps you should fol-
height... that gives you the square feet to be covered. low to make your painting go
more smoothly, save you time
Example: Length 2 sides, 40’ long . 80’
and effort and assure a really
Tap ig ~ Width 2 sides, 20’ wide, . 40’
good paint job. They apply for
| Total distance around
whatever type of surface you are
(perimeter) cea. ee, se 20!
painting ... wood, stucco, ma-
Multiply by average
; height, plus 2 feet . . . 15’
sonry, asbestos shingles or shakes.
Total square feet . 1800’
Divide total sq. ft. by covering
|
capacity of SWP to secure number
]
of gallons required.
:
|
= Lace
ne
ee
we
oe
wee
Se
iS
ES
ORE
ew
ESE
GS
SED
GES
SGD
GEE
SD
GUS
GAN
SND
AT
SUS
SE
SSed
A
a

1. Re-Putty Window Sash 3. Gutters, Downspouts, Eaves

Remove loose or cracked putty. Spot prime Clean out old, loose caulking with a sharp Remove old sealing paint with wire brush.
wood in open rabbet with SWP Exterior tool or putty knife and spot-prime wood Brighten rust spots with steel wool. Spot-
Undercoater No. 450. Replace missing gla- with SWP Exterior Undercoater No. 450. prime, with SWP Exterior Undercoater No.
ziers’ points. When dry, re-putty with S-W When dry, apply S-W Glaz Kalk with 450. Paint insides of gutters and chimney
Elastic Glazing Compound. pressure gun or knife. flashings with Tinners’ Red.

NS
4, Getting the Paint Ready 5. Dust Surfaces 6. Loading the Brush
Stir thoroughly from bottom of can with With your painter’s duster, dust under clap- Dip brush into paint about 14 the bristle
upward motion. If pigment has settled, boards, window sills, cracks, as you come to length. Tap off excess on inside of can ...do
pour the clear liquid into a clean container. each area, to prevent dust from streaking not scrape over rim. You want plenty of
Stir the remaining portion to a smooth, soft the new paint. You can hose down your paint in the brush to flow on freely.
consistency; then stir the liquid in slowly. house, allowing 2 to 4 days for drying.
SWP HOUSE PAINT... for best results

7. Applying the Paint 8. Start at the Top 9. Begin at a Corner

Hold brush by the handle above the ferrule Start painting at the peak, under the eaves, When the peak is finished level with the
(metal strip). Apply paint generously and and work down. Paint in strips across the roof line, start at a corner and work across
blend with right and left strokes. Paint the side, and finish a complete strip before stop- in convenient-to-reach strips. Paint gutters,
underside of clapboards first. Level with ping, to avoid lap marks. Paint the eaves downspouts and trim as you come to them.
long, sweeping strokes. as you go, to save time.

10. Painting Doors 11. Painting Windows 12. Porches and Steps
Paneled doors: Paint first the mouldings, With your 1 or 1!4-inch sash brush, paint First remove loose or flaking paint. Use
then the panels. Finish all panels, then paint moulding and mullions (divisions between S-W Porch & Floor enamel in a color to har-
crossrails from top to bottom, right and left panes) first, then the crossrails and vertical monize with your house paint. Flow on, us-
stiles. Flush doors: Paint in strips from top stiles. With your 38-inch brush, paint casing ing a full brush, with a minimum of brushing.
to bottom. Edges are always last. and trim.

a bes

PAINT BRUSH a
ane
pOLLER CLEANER

13. Shutters, Screens, Storm Sash 14. Cleaning Your Brushes 15. Play It Safe
These are easier to paint when taken down For overnight storage, suspend your brushes Do not allow paint rags or paint-smeared
and laid flat. Can be done in garage or cellar up to the ferrule in turpentine, making sure papers to accumulate. Burn or immerse in
on days not suited to outside painting. It’s bristles do not touch the bottom of the can. water at once. They can result in spontane-
smart to have them ready when needed. When job is finished, clean brushes in Kem ous combustion if not disposed of promptly.
Paint Brush and Roller Cleaner. (see page 42)
33
1. So bright and gay! Wood Siding: SWP Gloss Solfast Red.
Shutters and trim: SWP Gloss Trim and Tinting White.
2. A charming cottage! Stucco: SWP Velvet Flat in Pink Blos-
som: SWP Velvet Flat Java Brown for trim and door.
3. SWP Velvet Flat White with SWP Gloss Radiant Pink on
shutters and doors is stunning on this stucco house.
4. SWP Velvet Flat Cornsilk Yellow blends richly with the
SWP Velvet Flat Java Brown trim on this stucco house.
5. Shakes: SWP Velvet Flat in Piedmont Gray. Concrete
blocks and trim: SWP Velvet Flat White. Door: SWP Glossin
Radiant Pink.
 Other SHERwin-WiLtiAMs Pr oducts

SEMI-LUSTRE eee
SeRwin.WiLiae®
§$COMMONWEALTH
a
PAINT
half gloss finish : for barns, buildings
The durable, washable, economical finish In Ranch Red and Ivy Green. Provides
for beautiful walls and woodwork. Dries sparkling color and lasting protection for
to a lovely half gloss. Wide range of colors exterior surfaces where a quality paint
for every decorating need. at a moderate price is desired.

FLO-LAC
ALUMINUM CHROME FINISH
stain and varnish
An aluminum paint that looks like chrome.
So easy! In one coat, Flo-lac both stains Very highest quality for all types of metal
and varnishes. Gives a rich, lustrous finish surfaces inside and out as well as for pic-
that’s tough and durable for floors and ture frames and so on.
furniture. Popular wood colors.

Penetrating Non-inflammable
OIL STAINS PAINT & VARNISH REMOVER
For furniture, woodwork, paneling, inte- Softens paint, varnish, shellac, enamel
rior and exterior wood. Colors for every and lacquer films, makes them easy to re-
style of decoration, from the new blonde to move. Will not damage the surface or
traditional. Highest quality, non-bleeding. raise the grain, leaves no waxy residue.
And it’s safe!

OEE I= SCREEN ENAMEL, black REXPAR, exterior varnish

SHERWIN-WILLIAMS
Durable, high-gloss enamel that with- Weather-resistant! Ideal for exterior doors,
stands outside exposure, prevents un- porch ceilings, lawn furniture. Tough
sightly rusting and corrosion of wire enough to give maximum wear on motor
screens, assures longer life for window and boats, station wagons, delivery trucks.
door screens. 4 Dries dust-free in 2 to 3 hours.

30
 FLOOR—Porch and Floor Enamel Green. WALLS—SWP Gloss White #471
WROUGHT IRON TABLES AND CHAIRS—Birmingham Ornamental Iron Co., Birmingham, Ala.

Rich, gleaming colors in...

SHERWIN-WiuiAMS PORCH and FLOOR Enamel

This Porch and Floor Enamel is made with a base of face, so it is easy to keep inside floors and steps bright
Sherwin-Williams highest quality outdoor varnish . . and sparkling clean without hard scrubbing. Colors
the same varnish used on boats, station wagons and blend perfectly with any interior or exterior color
so on, where protection against the weather is so scheme. Perfect inside and out on wood or cement
important. The color pigments are permanently floors, porches, steps, railings, decks, metal stairs,
“locked in”’, so that Porch and Floor Enamel keeps its dadoes, and printed linoleum.
deep, rich color without fading. It gives full protec-
tion against every kind of weather from burning sun easy to apply... dries overnight
to driving wind and snow... and its tough, flexible needs no undercoater except for concrete
surface stays glossy even under the abrasive action covers approximately 500 sq. ft. per gallon,
of gritty sand, constant foot traffic and heavy scrub- one coat
bing. Dirt and grime can’t cling to its hard, smooth sur- complete range of beautiful, modern colors

36
A superior, hard gloss Eo
enamel made especially
for use on porches,
floors, steps and decks...
both outdoors and im

COLOR PERMANENCE
Only the finest color pigments are used in Porch & Floor
Enamel, and they are permanently ‘‘locked in” to resist
fading even under burning sun.

PEELS ASOT a erapestsi

ati

EASY TO APPLY TOUGH, ELASTIC FILM

You can apply it easily with a brush . . . it flows on so freely. Porch & Floor Enamel has a sturdy, flexible film that
But for real ease—and speed—use a long-handled Roller- expands and contracts with the weather. Therefore, it won’t
Koater . . . it makes hard-to-reach places easy. chip even on metal decks.

eo i;

RESISTS HARD WEAR _ EASY TO KEEP CLEAN

Porch & Floor Enamel has a hard, tough surface that stands Dirt, dust and grime can’t cling to Porch & Floor Enamel
up to hard wear . . . it takes lots of abuse from scuffing feet and because it dries to such a tight, smooth film .. . it’s easy
gritty sand. to wash.
 Greater Beauty and Years of Protection for your
Floors, Woodwork, Wood Paneling and Furniture!

SHERWIN-WILLIAMS

MAR-NO'T" Clear Plastic Varnish

This is one of the most beautiful and long-lasting finishes you can give
wood. It’s so clear that it reveals all the natural beauty of wood... every
delicate line and subtle shading of the grain. Yet it is so tough that it will
a ett elnenpel go
withstand extreme wear on all types of floors, resists scratches and nicks
OLOss vamnisy
bed Ye en on furniture and woodwork, is not affected by stains from liquids and fruit
juices . . . in fact, even boiling water and alcoholic drinks will not mar
Mar-not’s clear, hard finish. Teen ere
raae z

WALLS—
S-W Oil Stain Maple
with Mar-not
Satin Finish

CEILING—
Super Kem-Tone
Shasta White

WOOD PANELING—
United States Plywood
Corporation
New York, N. Y.
Choice of two beautiful finishes
You can get Mar-not in a sparkling, high Gloss Finish that
adds brilliance to any room... or a soft Satin Finish that
gives the effect of mellow hand-rubbing. Both are durable, to
last for years. :

Amazingly easy to apply

Simply brush Mar-not on, right from the can onto a previ-
ously varnished surface. Brush with the grain of the wood.
Then, without refilling the brush, brush lightly across the Resists Scratching
grain and level off with the grain. It flows on smoothly, goes ... Mar-not’s hard tough film doesn’t scratch or nick easily.
fast...and you'll immediately notice how it beautifies what- You needn’t worry about unsightly ‘“‘white”’ gouges.
ever wood you’re working on.

e Dries to touch in 2% hours to minimize dust catching.

e Dries overnight for re-coating.
e One coat covers previously varnished surfaces in firm
condition but in need of brightening.
e Two coats are recommended over new wood, or wood
from which the old finish has been removed. The sec-
ond coat may be Satin Finish if desired.

Covering Capacity
One gallon covers approximately 550 sq. ft., one coat.

‘Furniture Finishing Facts”’

Invaluable for any wood finishing . . . or refin-
ishing . . . you plan to do. Gives complete, il-
lustrated directions for sanding, bleaching, Resists Staining
staining, filling. Tells you how to achieve the ... Fruit juices, alcoholic beverages, even boiling water
most popular finishes for furniture and wood- don’t stain . . . they can’t penetrate Mar-not’s hard surface.
work. Only 25¢ in our store.

Resists Scuffing Clear, Hard Film

... Mar-not dries to an amazingly hard film that won’t scuff up even ... Mar-not’s hard, clear film does not change the natural
under extremely hard wear on floors. color of wood.,Paneling: U.S. Plywood Corp., New York, N.Y.
39
 CHEST—Enameloid Canton Jade
TRIM COLORS—Enameloid Flame Red,
Jonquil Yellow, Black
CHAIR—Enameloid Black with Flame Red

SHERwin-WILLIANS
a rear

ENAMELOID
CHEST—Enameloid Flat Black
Sf omninco
TRIM COLORS—Enameloid Flame Red,
Jonquil Yellow
DOOR—Enameloid Blue with Flame Red
CHAIR—Enameloid Flame Red

The sparkling, high-gloss enamel

that’s so easy to apply!
SHERWIN-WILLIAMS

ENAMELOID™
provides brilliant beauty indoors and out
If, like so many people, you prefer an enamel with a full, high
gloss, you'll love Enameloid. It really sparkles! It provides a
brilliant, tile-smooth finish that makes kitchens and bathrooms
brighter, gives woodwork and furniture gleaming new beauty,
and turns shelves, window boxes and such into bright accents.
It dries to an unbelievably hard, amazingly durable surface.
And the colors are wonderful! You’ll find a true White, a rich
Black and a wide range of colors from pastels to bright tones
like Flame Red... all with a sparkle no other enamel gives.
There’s also a Flat Black Enameloid for metal grillwork and
wood or metal furniture.

agent =f WALLS—Enameloid Flamingo av a

and Jonquil Yellow ~ 9g of 6S
CABINETS—Enameloid White anne —-

WALLS— Super Kem-Tone

Camellia Pink
FURNITURE—Enameloid White
with Pastel Blue and Rose
Mist Trim
Amazingly durable Heat-resistant Stain-resistant So easy to wash
When properly applied to a prop- Boiling water, hot cooking Fruit juices, boiling water, alco- Because it is tile-smooth, Enam-
erly prepared surface, Enamel- grease, hot dishes do not mar holic beverages, ink won’t stain eloid is easier to wash than most
oid will not chip, crack or wrin- Enameloid’s hard surface. It because they don’t penetrate enamels. Crayon, grease, ink,
kle, even under rough treatment. won't ‘‘soften’’ in the sun, cloth- Enameloid’s tile-smooth sur- soot come off with a very mini-
ing won't stick to it. face... they roll off. mum of rubbing.

Pointers on using SHERWIN-WILLIAMS Enameloid

WHERE TO USE ENAMELOID

Over wood, plaster, metal
Kitchens, bathrooms, laundries
Woodwork throughout the house
Indoor or outdoor furniture
Shelves, cabinets, built-ins
Outside of laundry tubs
Garden tools, lawn mowers, bicycles
Preparing previously- Preparing new wood
Trellises and flower boxes
finished surfaces Sand new wood smooth.
Hot water and heating pipes Then apply an undercoat
Thoroughly wash the surface to
Picture frames, lamp bases remove grease and dirt. Remove which should be a mixture
Wood or metal stair rails wax and polish with turpentine of equal parts of S-W Flat-
or S-W Exolvent. Dull high-gloss Rite Undercoaterand Enam-
finishes by sanding. Wipe with eloid in the desired color.
a cloth dampened with turpen- Let dry overnight, sand
tine or S-W Exolvent. lightly, dust off and apply
the finish coatof Enameloid.

Apply Enameloid freely Level off lightly Refinishing metal Enameling cupboards,
Enameloid comes ready to use... When you have finished 2 or 3 furniture, cabinets shelves
do not thin. Stir from bottom of strips, cross-brush (or roll) First remove all rust spots with Remove doors and hard-
the can with upward motion. lightly, then level off lengthwise. steel wool. Sand the edges of the ware. Paint back wall, then
Use Kem Roller-Koater on walls Do this without reloading brush old finish to smooth them out. shelves from top to bot-
and ceilings, brush on woodwork or Roller-Koater. This uniforms Then, spot-prime with Enam- tom, then frame and doors.
and furniture. Flow Enameloid the surface and helps prevent eloid or S-W Flat-Rite Under- Doors are easier to paint
on freely, and do not feather out. sagging or ‘“‘curtains.”’ coater. When dry, sand lightly, when laid flat. Taxite will
Always work from a dry area dust off, and apply an over-all remove paint from hard-
into the wet edges. coat of Enameloid. ware quickly and easily.

41
—_
 Painting is twice as
easy, twice as
fast with the For a beautiful
] high gloss on linolewm
KEM ood

and all wood surfaces!

ROLLER-KOATER
You’ll be amazed at how fast you can paint
LIN;X Clear Gloss Varnish
...and what a beautiful job you do... with for interior and exterior use
this De Luxe Kem Roller-Koater. It’s made of
a special man-made Dynel fabric, created to
use with Super Kem-Tone and Kem-Glo. It Indoors and out... wherever you want a clear,
holds more paint... you don’t have to load it high gloss, Lin-X provides an economical finish
so often so you save time. It distributes the that is both beautiful and durable. It’s light in
paint more evenly ... you get a smoother coat. color, dries to a clear, hard film that doesn’t peel,
chip or crack, that resists alcohol, fruit acids, hot
And, you can get a 86” extension handle, so grease and boiling water. That’s why it’s so
that you can roll paint on ceilings while you practical for floors, porch ceilings, wood paneling,
stand on the floor. doors, windows, furniture and printed linoleum.

It’s easy to clean up with

KEM PAINT BRUSH and ROLLER CLEANER
1. Pour 4 ounces of Kem
Asa matter of fact, this new Cleaner makes Paint Brush and Roller
cleaning brushes and rollers used for oil base Cleaner into a clean con-
paints a breeze. In a matter of minutes tainer and work it well up
they’re clean, soft and ready for another into the heel of the brush.
paint or color. It works like magic on
brushes and rollers used for Kem-Glo, Semi-
Lustre, Enameloid, SWP House Paint,
varnish and all oil-base paints. 2. Shake out brush and
Fast ond Eos og ts
and Enamel Out wash under a stream of
cool water. That’s all you
do!

42
 Let us help you

make your painting

easier!

To start with . . . we’re your local Sherwin-Williams When it comes to your paint... we carry all the
Dealer. We’ve been in the paint business a long time, Sherwin-Williams paints this Home Decorator talks
and when you’re ready to redecorate we'll be glad to about, plus many more. In fact, we can provide the
help! right paint for every surface of your home, indoors and
out. And in more colors than ever! Even for the out-
First of all we’d like to show you our wonderful book
side of your home, we can show you almost as many
of color harmonies. We’ll lend it to you to take home,
colors as for the inside.
if you like, so that you can compare the colors with
your furnishings and make sure you select the right Then, there are painting tools and equipment to con-
new colors for your walls and woodwork, to go with sider. We have a complete selection of everything
the furnishings in your room. you’ll need, and will be glad to advise you on the types
that will do the best job for any painting you plan.
And of course you can see all the gorgeous Super Kem-
Tone and Kem-Glo colors at a glance on our Cascade If you prefer, we will recommend a painting contractor
of Colors. It’s helpful, too, to pull out the chips... you can depend on to do a fine job.
they’re six square inches in size . . . and compare the
subtle shadings of color. That makes it easier to decide
which particular shade is best for you. You may have
as many chips as you like to take home... they’re nice
to have when you shop for furnishings.

“Call Mrs. Jones.

She wants a contractor
to estumate on
painting her house.”
 AVERY LIBRARY
COLUMBIA UNIVERS!

cover
THE

Nahe,
EARTH

SURFACE TO BE PAINTED TO PAINT TO VARNISH TO STAIN TO ENAMEL

Barns, Silos, Outbuildings SWP Gloss Shingle Stain

Commonwealth Paint SWP Gloss (Reduced
Farm & Ranch White according to directions)
Wood or Metal R & B Utility Paint
Ceilings— Interior Super Kem-Tone Mar-not (wood only) Oil Stain (wood only) Kem-Glo (soft gloss)
Flat-Tone Flo-Lac (wood only) Enameloid (high gloss)
Kem-Tone Flat-Tone (low gloss)
Semi-Lustre
Exterior SWP Gloss or Velvet Flat Rexpar Oil Stain Enameloid (high gloss)
Doors— Interior Semi-Lustre Mar-not Gloss or Satin Oil Stain Kem-Glo
Flat-Tone Enameloid

Exterior SWP Gloss or Velvet Flat Rexpar Oil Stain Enameloid

Kem-Glo

Fences— Wood and Metal SWP Gloss or Velvet Flat Shingle Stain (wood only) Enameloid
R & B Utility Paint
Farm & Ranch White
Floors—Concrete Porch & Floor Enamel Porch & Floor Enamel
(Prime unpainted floors with (Prime unpainted floors with
Concrete Floor Primer) Concrete Floor Primer)
Porch & Floor Enamel Mar-not Gloss or Satin Oil Stain Porch & Floor Enamel
|
Furniture— Interior Semi-Lustre Oil Stain Enameloid (high gloss)
Kem-Glo (soft gloss)
Exterior Rexpar Oil Stain Kem-Glo
Enameloid
Houses— Garages — ef eee NNT

Wood Siding & Shakes Prime

Finish SWP Gloss or Velvet Flat
Stucco, Brick, Masonry
& Asbestos Shingles
Prime Unpainted
|
SWP Primer No. 61
| | eEeEeEeSeStSeses

Finish SWP Velvet Flat

Implements, Tools, Trailers, Wagons, etc. Tractor & Implement Enamel Rexpar Tractor & Implement
Enamel
Linoleum— Printed Lin-X Clear Gloss Porch & Floor Enamel
(Not recommended for inlaid linoleum) Mar-not
a |
Semi-Lustre Kem-Gio
Aluminum Paint Enameloid
Flat-Tone Flat-Tone
a | |A |
Roofs— Wood Shingle Shingle Stain
SWP Gloss (Reduced
according to directions)
Metal R & B Utility Paint
Commonwealth Paint
Metalastic
, Asphalt Alum. Paint No. 40
Screens—Galvanized & Black Iron Screen Enamel, Black
Copper, Brass & Aluminum Aluminum Spar Rexpar
Enamel No. 29
Walls— Interior Super Kem-Tone Kem-Glo (soft gloss)
Flat-Tone Enameloid (high gloss)
Kem-Tone Flat-Tone (low gloss)
Semi-Lustre
Wallpaper Super Kem-Tone
Kem-Tone Se
| eee, _

Wood Semi-Lustre Mar-not Gloss or Satin Oil Stain

Flat-Tone Flo-Lac Enameloid
Flat-Tone
||

Basement Super Kem-Tone Kem-Glo

Flat-Tone Enameloid
Aluminum Paint Flat-Tone
Porch & Floor Enamel
Woodwork— Interior Semi-Lustre Mar-not Gloss or Satin Oil Stain Kem-Glo
Flat-Tone Enameloid
Flat-Tone