BMSH2302

Name: Almojuila, Labuela, Macalalad, Manaog, Manuel, Padios Section: ABM 201

Date: February 11, 2025 Score:

Group Activity

Instruction: Research a company operating in the Philippines' manufacturing or service industries. Analyze
the company's macro and micro-environment challenges and evaluate how it has effectively adapted to
these changes in its daily operations. Provide a comprehensive analysis based on the questions below and
include any additional supporting documents.

A. Macro-environment Analysis:
1. Political Factors: What is the impact of political factors, such as government regulations and policies,
on the operations of your selected company?
2. Economic Factors: How do economic factors such as inflation, exchange rates, and consumer
spending patterns impact your chosen company's market performance?
3. Social Factors: What social trends and cultural factors should your company consider when
expanding or developing new marketing strategies?
4. Technological Factors: What are the risks and opportunities of rapid technological advancements in
your chosen industry?

B. Micro-environment Analysis:
1. Customers: Who is the target audience that your chosen company focuses on, and what strategies
does it use to establish and sustain relationships with its customers?
2. Competitors: Who are the primary competitors of your chosen company, and what sets it apart in
the market to secure a competitive advantage against its rivals?
3. Suppliers: What steps can your selected company implement to guarantee a strong and reliable
network of suppliers?
4. Partnerships: What strategies can your selected company employ to effectively utilize partnerships
to enhance its market presence and elevate brand recognition successfully?

Rubric for Grading

CRITERIA EXCELLENT GRADE
Content The entire content is insightful and 25
organized, with complete supporting
details.

Organization of ideas The entire idea is organized, clear, and 15

understandable.

Supporting Document The supporting documents are

complete and in great detail. 10

50

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PALPITATE COFFEE SHOP

Name of the Company

Company Background:

The owners of the business are the couple, Ma'am Herlyn and Sir Thor Gomez. They both love coffee, and they both explore and
travel together to other countries just to taste different coffees and visit coffee shops. Then every time they drink coffee, he
always gets palpitations, so they thought of naming this coffee shop "Palpitate Coffee Shop," but that doesn't mean that all the
drinks here causes palpitations; they don't. Their coffee shop is just standard, and it's not excessive to the point that it will
really make you palpitate. This place also became more well-known, and Dash coffee shop and their first coffee shop driptea
coffee shop, are owned by the same person. their Dash coffee has hundreds of branches now.

A. Macro-environment Analysis:
The impact of political factors has both good and bad aspects. the good aspects are they follow the
policies and regulations of the government, their business is more likely to be well-aligned, like proper
taxes, better salaries for employees, benefits provided, and good treatment for the employees. The
Political Factors bad factors of this are that not all companies follow the rules and regulations of the government,
which is unfair to other companies that do comply. Usually, it's the larger companies that don't pay
their taxes and don't provide proper salaries to their employees.

In their area, the surroundings of their store is that not everyone is a market person. So, for them, when the
prices of the ingredients they use rates highly, the prices of their products also costs high. The difficult part
is that they can't immediately raise their product prices; there are many process to go through before they
Economic Factors can increase them. Meanwhile, the prices of the ingredients go up so quickly. Because they can't
immediately raise their prices, their earnings, like the profit from the product, are low. They also struggle
with wages and government requirements because sometimes just one permit costs 20,000 per year.

Social media has a significant impact on their marketing, when it comes to marketing, paper
advertising is no longer in vogue. Their main strategy now is daily posting of their products and
Social Factors their different branches where customers are located, so they have options for the branch
closest to them. They can do their research there. Also, showcasing customers on their social
media accounts is one of the ways to strengthen and maintain the company's presence

Since they are a coffee shop, their main equipment is coffee machines and sealers. Many coffee machines have been
invented nowadays, and the one they currently use is still manual. Each machine has its own capacity, but the good thing
about coffee machines is that even a small one can make around 200 shots, allowing for more drinks to be made in a day.
Technological Factors However, if you're aware of the output when cleaning the machine, not all of them have that feature; some still require a
gallon and a hose. The advantage they have is that their machine already has its own waste container. As for the sealer,
when it comes to drinks with a sealer, it's more convenient and less expensive because it only requires a few sheets. With a
sealer, you don't have to worry about additional costs like you do with lids.

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B. Micro-environment Analysis:
Because their coffee shop's target market is specialty coffee, and since it's pricey, they can compete with popular coffee shops like
Starbucks, and it has become well-known in branches like Tanay and Antipolo. So their target market is really coffee lovers and those
who know the difference between real coffee and not. and here, those kinds of people are not often seen in this area, so when you
encounter such people and they appreciate their coffee, they really need to make an effort to have them come back that's what they
Customers really do. good communications with customers, I mean a healthy environment for customers, and then they also try to create products
that they are looking for and that are new to their taste because sometimes when the products become repetitive and they are looking
for something different, those are the reasons why they don't come back to a coffee shop. So, new products and a healthy environment
and communication, as well as good services for the customers.

In their location, their real competitors are Coffee Daily and other coffee shops. So the
company's focus is really on being recognized for what we do, not on what the competitors
Competitors can do. They also know they have good connections with the owners of those places, so we
don't see them as competitors. They just elaborate and share ideas, and each company has
its own specialties.

Number one is good agreement or good contract because they can't just easily change
suppliers, so they really need to have an agreement that the suppliers should be consistent in
Suppliers providing them with those ingredients, and that kind of formula should be exclusive to them
because they customize the ingredients, so that customized formula should not be given to
others, only to them. So it's just good contract and agreement.

Maintaining the marketing strategies and then exploring more different

beverages and, of course, the uniqueness of how it became known; also
Partnerships
provide good services for customers to get positive feedback. Now, because
what they are doing is promoting everything on social media.

Supporting Documents (ex. Images, articles, etc.)

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