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The document outlines a business plan for 'Crunchynita', a food venture created by students at Asian Pacific Christian School, aimed at providing affordable and nutritious snacks to fellow students, teachers, and parents. The business offers a unique product combining cheese, canned tuna, and malunggay wrapped in a crunchy lumpia, served with complimentary lemonade. The plan includes marketing strategies, an operational framework, and financial projections, emphasizing customer satisfaction and sustainable growth.

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Jochebed Reyes
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32 views

Format-Cover-Page-Business-Plan-and-Map

The document outlines a business plan for 'Crunchynita', a food venture created by students at Asian Pacific Christian School, aimed at providing affordable and nutritious snacks to fellow students, teachers, and parents. The business offers a unique product combining cheese, canned tuna, and malunggay wrapped in a crunchy lumpia, served with complimentary lemonade. The plan includes marketing strategies, an operational framework, and financial projections, emphasizing customer satisfaction and sustainable growth.

Uploaded by

Jochebed Reyes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ASIAN PACIFIC CHRISTIAN SCHOOL, INCORPORATED

Block 2 Cristo Rey, Capas, Tarlac


Academic Year 2024– 2025
Second Semester
Senior Highschool Department

Subject: Entrepreneurship

BUSINESS PLAN

Submitted by:
Leader: Ventura, Diana Rose G.
Members: Capulong, Rhaiza G.
Capuno, Hanna Stefanie A.
Colico, Jayson A.
Mateo, Carl Rassel S.
Reyes, Vladymer
Salak, Reil Ann

Section: 12- PROVERBS

Submitted to:
Ms. Jochebed L. Reyes, LPT

Date of Submission:
January 17, 2025
I.EXECUTIVE SUMMARY

Crunchynita: A crunchy filling keeps “kunat” feelings


Your daily snacks offer a quality and affordable student food product in our school.
This food business ensures its customers to be satisfied and a budget free after
purchasing the food product. The entrepreneurs are students, so they made the price
affordable for their fellow student customers, and since the target customers are
mostly students, teachers, and parents within the location area. Our key goals for our
business are to be unique, sell it budget free, and to be known as a profitable food
business product. The goals are not only for the profit of an entrepreneur for his/her
popularity but also for the business itself to serve it as a delicious snack.

II. BUSINESS CONCEPT


Our delicious product have unique flavors, combining rich and creamy cheese with
savory canned tuna, all wrapped in a crunchy lumpia wrapper for the perfect crunch.
Inside, you’ll also find a mashed potatoes and nutrient grind malunggay, adding both
texture and health benefits to every bite. To complete the experience, we offer a
refreshing glass of lemonade for free, providing a zesty contrast that perfectly
complements the flavors of our special snack. Our product is unique because, unlike
other business that focus only on drinks, we offer a delicious and nutrious snack made
with cheese, canned tuna, potatoes, and malunggay wrapped in a crispy lumpia
wrapper. What makes us stand out even more is that we don’t just sell food, we
enhance the experience by giving our customers a free refreshing lemonade, making
our offer is more satisfying. This combination of a flavorful, nutrient snack and a
complimentary drink sets us apart, providing both great taste and refreshment in one
complete package. We chose this product because we wanted to offer something more
unique and satisfying than others. By combining our snack and complimentary drinks
we provide both delicious snack and a refreshing drink making our product stand out.

III. TARGET MARKET’


Our customers include students, teachers, and the parents, as they are the ones
present in the location. With a mix of young learners, educators, and parents looking
for delicious yet nutritious snacks, our product caters to a wide range of tastes and
preferences. By targeting this audience, we ensure that our food offer reaches those
who are most likely to enjoy and appreciate both quality and value of our snack and
free lemonade. Our product addresses the need for a snack that is both delicious and
nutritious, offering a healthier alternative to typical fried or processed foods. It also
solves the problem of limited value in food purchases by including a free refreshing
lemonade, giving customers both a satisfying meal and drink in one complete
package. We will reach our customers by distributing flyers to spread that we are
selling our product and attract potential buyers. Additionally, we will promote our
business by posting on our Facebook accounts, ensuring a wider audience can
discover and engage with our unique offering.

IV. MARKETING STRATEGY


Promoting our business in many different ways (e.g, social media post, flyers) by
posting it on social media, so the customers are inform that our food business are near
at the schools, the entrepreneur Facebook friends that currently studying in near at
our location are inform that the business product is at their schools so they can visit to
their physical stall near volleyball field. Also we can promote it by giving flyers in the
school to the students so they can take a look to what we are offering in our food
business. For our pricing strategy since the entrepreneur are students, we can offer a
student- budget snack so they can afford our food product, also we are also offering
free drinks every purchase of our CRUNCHYNITA. This pricing strategy can profit
the business, entrepreneur and also the students. We are selling our food product
through school events, to our availability of the schedule of senior high school
students.

V. OPERATION PLAN
Our business, located near the oval, CRHS, and surrounding areas of the oval, aims
to provide exceptional service to our customers. To achieve this, we accept
suggestions and feedback from our customers, ensuring that their need and
preferences are met. As an entrepreneurs and owners of the small business, we will
take on multiple roles to ensure its success. We will oversee management, staff
operations, serving, cooking, and other tasks necessary to maintain a thriving
business. By being adaptable and hands-on, we aim to create a unique and enjoyable
dining experience for our customers. Our goal is to build a loyal customer and
establish a reputation for excellent food and service in the community.

VI. FINANCIAL PLAN


We anticipate earning a 30% profit on our start-up cost with the amount of 500 pesos
by the end of our entrepreneurship day, ensuring a steady and sustainable return.
Since our primary customers are students with limited budgets, we set realistic
expectations, understanding that affordability is key to maintaining consistent sales.
While we are content with reaching our 30% revenue goal, we gladly welcome any
additional profit if our food products perform better than expected. Rather than
focusing on wide-scale selling, we prioritize accessibility and steady growth, ensuring
our business remains both practical and profitable within our target market. We track
our expenses and budget using paper and pen, allowing us to manually record every
financial detail related to our food business. By writing down our daily cost, budget
allocations, and revenue, we can closely monitor our financial flow and ensure that
we stay within our planned expenses. This practice helps us maintain transparency,
avoid overspending, anf identify areas where we can improve efficiency. Keeping a
written record also allows us to analyze our daily earnings and adjust our budget
accordingly, ensuring steady financial gwoth and stability for our business.

VII. CONCLUSION
We believe that our food business will succeed because we maintain realistic
expectations and prepared any outcome, whether positive or challenging. Instead of
focusing solely on high profits, we prioritize sustainability and customer satisfaction,
ensuring that our business grows at a steady and manageable pace. To build
confidence in our products, we conducted taste tests to guarantee that our food meets
quality standards and appeals to our target market. By offering delicious and
affordable options, we are confident that our customers will appreciate and support
our business, helping us establish a loyal customer base over time. Once we have
finalized our food product, conducted taste testing, and developed a unique concept to
make it stand out, we can move forward with promoting our business. Creating a logo
will help establish our brand identity, making it easily recognizable to potential
customers. Additionally, designing flyers and posting them on our Facebook accounts
will serve as an effective marketing strategy to increase awareness and attract more
buyers. By utilizing social media and visual promotions, we aim to make our food
product popular and maximize our reach before the entrepreneurship day come to an
end.

VIII. SUPPORTING DETAILS


ASIAN PACIFIC CHRISTIAN SCHOOL, INCORPORATED
Block 2 Cristo Rey, Capas, Tarlac
Academic Year 2024– 2025
Second Semester
Senior Highschool Department
Subject: Entrepreneurship

BUSINESS VICINITY MAP

Submitted by:
Leader: (Surname, Name Middle Initial)
Members: (Surname, Name Middle Initial)
Section:

Submitted to:
Ms. Jochebed L. Reyes, LPT

Date of Submission:

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