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Formats- Text Types

The document outlines various formats for different types of written content, including advertisements, brochures, leaflets, editorials, news stories, articles, reviews, blogs, investigative journalism, letters, emails, podcasts, (auto)biographies, travel writing, diaries, essays, scripted speeches, narrative writing, and descriptive writing. Each format includes specific structural elements such as headlines, body text, conclusions, and calls-to-action tailored to the content type. The guidelines emphasize clarity, engagement, and effective communication to achieve the intended purpose of each document.

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adasarishoury
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13 views

Formats- Text Types

The document outlines various formats for different types of written content, including advertisements, brochures, leaflets, editorials, news stories, articles, reviews, blogs, investigative journalism, letters, emails, podcasts, (auto)biographies, travel writing, diaries, essays, scripted speeches, narrative writing, and descriptive writing. Each format includes specific structural elements such as headlines, body text, conclusions, and calls-to-action tailored to the content type. The guidelines emphasize clarity, engagement, and effective communication to achieve the intended purpose of each document.

Uploaded by

adasarishoury
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1.

Advertisements

Format:

• Headline: Short, catchy, and attention-grabbing tagline.


• Body Text: Persuasive and concise language highlighting key features,
benefits, or offers. Use strong verbs and active voice.
• Call-to-Action (CTA): Clear and compelling phrases like “Buy now,” “Limited
time offer,” or “Contact us today.”
• Contact Information: Include a website, phone number, or location for further
engagement.

2. Brochures

Format:

• Cover Page: Title and an image or visual that represents the


topic/product/service.
• Introduction: Brief overview or welcome message summarising the purpose.
• Main Sections: Clearly divided headings/subheadings with detailed,
accurate, and concise descriptions.
• Conclusion: Summarise benefits or key points and include a strong Call-to-
Action (CTA) (e.g., “Visit our website”).
• Contact Details: Include the company name, address, phone number, and
email.

3. Leaflets

Format:

• Headline: Bold and clear, immediately conveying the purpose of the leaflet.
• Subheadings: Divide the text for readability.
• Main Content: Use concise, simple, and direct language with bullet points for
key information.
• Call-to-Action and Contact Info: Conclude with a strong CTA encouraging
immediate action and provide relevant contact details.

4. Editorials

Format:

• Headline: A bold, provocative statement or question that reflects the main


opinion or stance.
• Introduction: Clearly state the issue and the opinion being expressed.
• Body: Develop logical arguments supported by facts, evidence, and expert
opinions, while acknowledging and addressing counterarguments.
• Conclusion: Reinforce the stance, propose solutions, or encourage
reflection. Use persuasive and emotive language for impact.

5. News Stories

Format:

• Headline: Short, informative, and engaging.


• Byline: Include the reporter’s name.
• Lead Paragraph: Summarise the most important details using the 5W’s and
1H (Who, What, Where, When, Why, How).
• Body: Use the inverted pyramid structure, starting with the most critical facts
followed by background information. Include quotes from eyewitnesses or
experts for credibility.
• Conclusion: Wrap up with less significant or background details. Maintain an
objective, unbiased tone and ensure factual accuracy.

6. Articles

Format:

• Headline: Title and by-line captures the main idea in a concise and engaging
way.
• Introduction: Start with a hook to grab attention, then introduce the topic or
argument.
• Body: Organise the information into well-structured paragraphs, each
focusing on a single main idea. Use subheadings for clarity if necessary.
• Conclusion: Summarise the main points, reinforce the argument, or provide a
call-to-action.

7. Reviews

Format:

• Title: Clearly reflects the subject being reviewed


• Introduction: Provide background information and your overall impression.
• Body:
o Summary: Briefly outline the key points without giving spoilers.
o Analysis: Critique strengths and weaknesses using specific examples.
• Conclusion: Offer a final judgment, recommendation, or suggestions.
8. Blogs

Format:

• Title: Engaging, attention-grabbing.


• Introduction: Start with a personal anecdote, question, or hook to draw the
reader in.
• Main Body: Use a conversational tone, organized into sections with
subheadings and multimedia elements (e.g. links,).
• Conclusion: Wrap up with a summary, reflections, and an invitation to
comment, share, or take action.

9. Investigative Journalism

Format:

• Headline: Provocative and reflective of the investigation’s depth.


• Introduction: Briefly state the issue and its significance.
• Body:
o Background: Provide necessary context for the reader.
o Findings: Present detailed evidence, analysis, and quotes from
interviews or primary sources.
• Conclusion: Highlight implications or call for further action. Maintain fairness,
thorough research, and an unbiased tone.

10. Letters

Format:

• Date
• Salutation: “Dear [Name],”
• Body: Divide the text into introduction, detailed explanation, and conclusion.
• Sign-Off: Use “Yours sincerely” (if the recipient is known) or “Yours faithfully”
(if not).
• Sign off.

11. Emails

• Header: Sender’s email, recipient’s email, subject line.


• Greeting/Salutation: "Dear [Recipient]"
• Opening Paragraph: Introduce the purpose of the email and yourself if you don’t
know the person. • Main Body: Detailed explanation or content, divided into short
paragraphs for readability.
• Closing Paragraph: Summarise and provide a call-to-action if needed (e.g.,
requesting a response). • Sign-Off: "Kind regards," "Best wishes," or informal
closings like "Cheers."
• Sign off: Full name, title (if formal), and contact information (optional).

12. Podcasts

Format:

• Introduction: Hook the listener with a brief intro about the topic and host.
• Segments: Clearly organized sections like interviews, discussions, or stories.
• Transitions: Use music or verbal cues to guide the audience through the
structure.
• Conclusion: Recap main points and include a CTA, such as “Subscribe for
more!”

13. (Auto)biographies

Format:

• Preface/Title: Introduce the subject or purpose of the narrative.


• Chronological Narrative: Present key milestones and events in order,
blending factual details with emotional depth.
• Reflections: Include personal insights, challenges, or lessons learned.

14. Travel Writing

Format:

• Title: Reflects the adventure or destination.


• Introduction: Set the scene and provide background information.
• Body:
o Experiences: Describe specific activities, encounters, and events.
o Sensory Details: Use vivid imagery to describe sights, sounds, smells,
and emotions.
• Conclusion: Offer final reflections or practical advice for travellers.

15. Diaries

Format:

• Dear diary, - salutation


• Introduction: Briefly summarise the mood or events of the day.
• Body: Describe events, thoughts, and feelings in detail. Use a personal and
informal tone.
• Conclusion: Reflect on the day or outline plans for tomorrow.
16. Essays

Format:

• Title: Reflect the essay’s central argument or topic.


• Introduction: Define the topic and state the thesis clearly.
• Body: Develop arguments or ideas in logical paragraphs, supported by
evidence or examples.
• Conclusion: Restate the thesis and summarise the key points. Use a formal
academic tone.

17. Scripted Speech

Format:

• Introduction: Greet the audience, state the purpose, and grab attention.
• Body: Present main points in a logical sequence, using transitions between
them. Use connectives and linking words.
Use Anecdotes and rhetorical questions to engage with the audience.
• Conclusion: Summarise key points and end with a memorable closing
statement or CTA.

18. Narrative Writing

Format: Follow Freytag’s pyramid.

• Introduction: Set up the characters, setting, and tone.


• Body: Develop the plot, build conflict, and lead to a climax.
• Conclusion: Resolve the narrative and reflect on its significance.

19. Descriptive Writing

Format:

• Introduction: Set the tone and introduce the subject.


• Body: Use sensory details (sight, sound, smell, touch, taste) and figurative
language to vividly describe the subject. Don’t deviate too much from the
central topic. Do not add too many narrative elements.
• Conclusion: Convey final impressions or the emotional impact of the
description.

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